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The bagmen who transport money for organized crime live by a set of rules: no personal relationships, no ties, no women...and never, ever look inside the bag you're carrying. Paul Page was the perfect bagman, despite suffering from a rare brain disorder. But that ended the day he saw a beautiful Mob wife become a Mob widow. Now Paul is going to break every rule he's lived by-even if it means he might be left holding the bag.
A corporation-backed religion celebrates the glories of garbage and right-wing extremists who engage in occasional terrorism.
Brains, Buddhas, and Believing: The Problem of Intentionality in Classical Buddhist and Cognitive-Scientific Philosophy of Mindby Dan Arnold
Dan Arnold confronts a significant obstacle to popular attempts at harmonizing classical Buddhist and modern scientific thought.
"Dr. Siegel aptly characterizes the teen years as the most powerful life phase for activating courage, purpose, and creativity. With his usual personal and compassionate delivery, he illustrates how we can all become more aware, empathetic, and understanding of teenagers and ourselves. A visionary and a guide, Siegel knows that if we treat teenagers with the respect and understanding they deserve, they are more likely to live up to their greatest capacities. " --Laura S. Kastner, clinical professor of psychiatry and behavioral sciences, University of Washington, and author of Wise-Minded Parenting: 7 Essentials for Raising Successful Tweens + Teens Between the ages of twelve and twenty-four, the brain changes in important and, at times, challenging ways. In Brainstorm, the renowned psychiatrist and bestselling author of Parenting from the Inside Out, The Whole-Brain Child, and Mindsight, Daniel Siegel busts a number of commonly held myths about adolescence--for example, that it is merely a stage of "immaturity" filled with often "crazy" behavior--to reveal how it is in fact a vital time in our lives in terms of charting the course for the adults we ultimately become. According to Siegel, during adolescence we learn important skills, such as how to leave home and enter the larger world, how to connect deeply with others, and how to safely experiment and take risks, thereby creating strategies for dealing with the world's increasingly complex problems. Siegel presents listeners with an inside-out approach to focusing on how brain development affects our behavior and relationships. Drawing on important new research in the field of interpersonal neurobiology, he explores exciting ways in which understanding how the brain functions can improve the lives of adolescents, making their relationships more fulfilling and less lonely and distressing on both sides of the generational divide. In this groundbreaking audiobook, Siegel offers teens and parents a road map for understanding the adolescent mind that will help families not just survive but also thrive through the "teenage years" and beyond.
It's true: a mind is a terrible thing to waste. Yet that's what we do when we spend our weekend -- and neurons -- reliving a workplace squabble, spend a family visit chewing over childhood issues, or spend hours beating ourselves up when someone brings one of our own long-held (but never worked on) ideas to fruition. This kind of obsessing gets us, like a hamster on a wheel, nowhere. But as noted creativity expert Eric Maisel asserts, obsessing productively leads to fulfillment rather than frustration. A productive obsession, whether an idea for a novel, a business, or a vaccine, is chosen deliberately and pursued with determination. In this provocative, practical guide, Maisel coaches you to use the tendency to obsess to your creative advantage, fulfilling both your promise and your promises to yourself.
Discussions on artificial intelligence, philosophy, and cognitive psychology.
Stop trying to change yourself and fully develop who you really are--that's the message of this unique self-help book, which empowers readers to use their natural strengths to grow in limitless ways. Line drawings throughout.
What is morality? Where does it come from? And why do most of us heed its call most of the time? In Braintrust, neurophilosophy pioneer Patricia Churchland argues that morality originates in the biology of the brain. She describes the "neurobiological platform of bonding" that, modified by evolutionary pressures and cultural values, has led to human styles of moral behavior. The result is a provocative genealogy of morals that asks us to reevaluate the priority given to religion, absolute rules, and pure reason in accounting for the basis of morality. Moral values, Churchland argues, are rooted in a behavior common to all mammals--the caring for offspring. The evolved structure, processes, and chemistry of the brain incline humans to strive not only for self-preservation but for the well-being of allied selves--first offspring, then mates, kin, and so on, in wider and wider "caring" circles. Separation and exclusion cause pain, and the company of loved ones causes pleasure; responding to feelings of social pain and pleasure, brains adjust their circuitry to local customs. In this way, caring is apportioned, conscience molded, and moral intuitions instilled. A key part of the story is oxytocin, an ancient body-and-brain molecule that, by decreasing the stress response, allows humans to develop the trust in one another necessary for the development of close-knit ties, social institutions, and morality. A major new account of what really makes us moral, Braintrust challenges us to reconsider the origins of some of our most cherished values.
Dr. Karen Crendall's suicide didn't make sense. She was on the verge of a medical breakthrough-using brain tissue DNA to recapture aural and visual memories. Joanna Blalock and detective Jake Sinclair are convinced it was murder. But to prove their case they have to use the victim's revolutionary research-and enter the recesses of Dr. Crandall's mind-to unveil a killer hidden in memory's darkest realm.
Left heartbroken at his wedding altar, Viscount Waverly has decided it is up to his brother, Captain Bertram Ralston, to carry on the family name, and he believes Anastasia Richmond will make the perfect bride. But upon arrival at the Richmond estate, Bertram is smitten by a woman he soon learns is not the woman he was intended to wed. Now caught in a tangled web, Bertram finds himself in a most unsatisfactory situation. . . or is it? Previously published in His Bride to Be26,161 Words
From Robert E. Howard's fertile imagination sprang some of fiction's greatest heroes, including Conan the Cimmerian, King Kull, and Solomon Kane. But of all Howard's characters, none embodied his creator's brooding temperament more than Bran Mak Morn, the last king of a doomed race. In ages past, the Picts ruled all of Europe. But the descendants of those proud conquerors have sunk into barbarism . . . all save one, Bran Mak Morn, whose bloodline remains unbroken. Threatened by the Celts and the Romans, the Pictish tribes rally under his banner to fight for their very survival, while Bran fights to restore the glory of his race. Lavishly illustrated by award-winning artist Gary Gianni, this collection gathers together all of Howard's published stories and poems featuring Bran Mak Morn-including the eerie masterpiece "Worms of the Earth" and "Kings of the Night," in which sorcery summons Kull the conqueror from out of the depths of time to stand with Bran against the Roman invaders. Also included are previously unpublished stories and fragments, reproductions of manuscripts bearing Howard's handwritten revisions, and much, much more. Special Bonus: a newly discovered adventure by Howard, presented here for the very first time. From the Trade Paperback edition.
Expert muffin baker Merry Wynter is finally ready to turn her passion into a career. But when a dead body is found on her property, she's more worried about cooking up an alibi... Merry is making a fresh start in small-town Autumn Vale, New York, in the mansion she's inherited from her late uncle, Melvin. The house is run-down and someone has been digging giant holes on the grounds, but with its restaurant-quality kitchen, the place has potential for her new baking business. She even has her first client--the local retirement home. Unfortunately, Merry soon finds that quite a few townsfolk didn't like Uncle Mel, and she has inherited their enmity as well as his home. Local baker Binny Turner and her crazy brother, Tom, blame Melvin for their father's death, and Tom may be the one vandalizing her land. But when Tom turns up dead in one of the holes in her yard, Merry needs to prove she had nothing to do with his death--or her new muffin-making career may crumble before it starts... FIRST IN A NEW SERIES! Includes delicious recipes!
The book that inspired Harrison Ford in his portrayal of Branch Rickey in the hit movie "42" In a brilliant match between author and subject, this latest addition to the Penguin Lives series features the inimitable Jimmy Breslin telling the rags-to-riches tale of Branch Rickey, the legendary manager of the Brooklyn Dodgers who integrated baseball by putting Jackie Robinson into the major leagues. Moving from the dusty Midwest towns where Rickey built baseball's farm system to the Brooklyn streets where he hatched his most famous plan, Breslin brilliantly captures the heady days when baseball became the national pastime. What emerges is the irresistible story of a schemer and redeemer, a great American who remade a sport-and dreamed of remaking a country. See Branch Rickey's life brought to the screen in the hit movie "42" in theaters everywhere now. .
When Shunryu Suzuki Roshi's Zen Mind, Beginner's Mind was published in 1972, it was enthusiastically embraced by Westerners eager for spiritual insight and knowledge of Zen. The book became the most successful treatise on Buddhism in English, selling more than one million copies to date. Branching Streams Flow in the Darkness is the first follow-up volume to Suzuki Roshi's important work. Like Zen Mind, Beginner's Mind, it is a collection of lectures that reveal the insight, humor, and intimacy with Zen that made Suzuki Roshi so influential as a teacher. The Sandokai--a poem by the eighth-century Zen master Sekito Kisen (Ch. Shitou Xiqian)--is the subject of these lectures. Given in 1970 at Tassajara Zen Mountain Center, the lectures are an example of a Zen teacher in his prime elucidating a venerated, ancient, and difficult work to his Western students. The poem addresses the question of how the oneness of things and the multiplicity of things coexist (or, as Suzuki Roshi expresses it, "things-as-it-is"). Included with the lectures are his students' questions and his direct answers to them, along with a meditation instruction. Suzuki Roshi's teachings are valuable not only for those with a general interest in Buddhism but also for students of Zen practice wanting an example of how a modern master in the Japanese Soto Zen tradition understands this core text today.
Praise for Brand Advocates"Ignite your Advocates! Fuggetta shows you how."--SCOTT MONTY, Head of Social Media, Ford"Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force."--SUSAN HELSTAB, Executive Vice President of Marketing, Four Seasons Hotels and Resorts"Advocacy is the ultimate goal for every brand. And Rob Fuggetta has given us the ultimate guidebook to brand advocacy. Simple, clear, and filled with practical advice, this book shows you how to turn your enthusiastic customers into a powerful Brand Army."--PORTER GALE, former Vice President of Marketing, Virgin America"In an era of connected consumerism, advocacy puts the word in word of mouth. Nothing is more authentic or effective. This book shows you exactly how to find and engage your advocates."--BRIAN SOLIS, Principal Analyst, Altimeter Group, and author, The End of Business as Usual"Inspiring Advocates is one of Method's seven obsessions. Get this book and be inspired. Highly recommended!"--ERIC RYAN, Cofounder, Method"Fuggetta's equation for building great brands in the social media age is proven and powerful. Every hotel marketer should read this book." --CHIP CONLEY, Founder, Joie De Vivre Hospitality, and author, Emotional Equations"Brand Advocates is a book every public relations professional should read. It's the definitive guide to authentic advocacy."--AEDHMAR HYNES, Chief Executive Officer, Text 100 Public Relations"Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. As a result, trust has shifted to the participants. Many brands, knowing their credibility has diminished, rely on advocacy programs where trusted members of the community are given a platform and encouraged to speak. Fuggetta shows you exactly how to create an advocacy program that empowers your trusted Advocates."--JEREMIAH OWYANG, Partner, Altimeter Group
Hands-on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand - a personal brand, how others see us - which is shaped by what we do, say, write, and otherwise present ourselves to others. We can't fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don't even try. That is, we don't take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action. This isn't a book about manipulating others, putting on airs, or saying things you don't really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else. Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today's competitive and interconnected world.
How to use brands to gain and sustain competitive advantageCompanies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized byBrandweekas "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker's two previous bestselling books,Brand Leadershipwill be essential reading for line executives and brand managers in market-driven firms worldwide.
He was the boy from the wrong side of the tracks, but that hadn't stopped Wade Armstrong from wanting Edie Brand while they were in high school. Now she was back in town, and Wade felt compelled to keep her safe--even if it meant moving in with her. Edie's pretty face had always gotten her noticed, but now it had earned the former model the admiration of a stalker. So she left L.A. for her Oklahoma hometown, hoping for a place to hide, and found shelter in the most unexpected place. But as the stalker got closer to home, independent Edie had to entrust her life to Wade's protection--and found herself surrendering her heart, as well.
He was the boy from the wrong side of the tracks, but that hadn't stopped Wade Armstrong from wanting Edie Brand while they were in high school. Now she was back in town, and Wade felt compelled to keep her safe - even if it meant moving in with her. Edie's pretty face had always gotten her noticed, but now it had earned the former model the admiration of a stalker. So she left L.A. for her Oklahoma hometown, hoping for a place to hide, and found shelter in the most unexpected place. But as the stalker got closer to home, independent Edie had to entrust her life to Wade's protection - and found herself surrendering her heart, as well. Miniseries: The Oklahoma All-Girl Brands #2
Some things you should know about Ruby Booker: Nobody "nobody" sings like her. Her pet iguana's name: Lady Love. Her most favorite absolicious color: purple. Smart and sassy Ruby is tired of living in the shadows of her three older brothers. When she has a chance to break out, things don't go according to plan. But with nerve and verve, Ruby'll make sure everyone knows her name!
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, Brand Sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.) Among the book's many fascinating factual highlights are the following: That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma. Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo. Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, Brand Sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.