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Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Mediaby Jeremy Goldman
If you're not social, it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others - and shows readers how to: - Formulate a social strategy - Pinpoint their audience and where they "live" online - Give their brand a unique voice and personality - Get good at listening - Create relevant, engaging content - Identify and reward influencers - Build strong bonds with bloggers - Become truly customer-centric - Avoid pitfalls when possible - and respond to negative feedback when a misstep is made - Cultivate brand spokespeople - Use targeting to engage more effectively - Turn employees into social marketers - Engage with ROI in mind The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.
People go on journeys by themselves for many reasons. Often they want to prove that they can do it, or they travel for the excitement of the journey. Going Solo explores the journeys of four people, each of whom had an adventure in a different part of the world.
At last, a practical and persuasive cookbook for anyone living alone--with more than 350 delicious recipes for all occasions--filled with money-saving tips and shortcuts. Here is food that will lure the reluctant single back into the kitchen. Featured in Southern Living magazine.
A boy accompanies his mother shopping. Follow along as he describes the bustling scenes of an Indian market.
Serious silliness for all ages. Artist Sandra Boynton is back and better than ever with completely redrawn versions of her multi-million selling board books. These whimsical and hilarious books, featuring nontraditional texts and her famous animal characters, are sure to educate and entertain children of all ages.
A girl and her younger brother decide to go to a bookstore for the day. Read and find out which books they read and choose to buy.
Rochelle Alers' "Stand-in Bride" Savannah wedding planner Katherine Langdon agrees to coordinate the "wedding of the season" between a spoiled debutante and her French fiance for one reason--the gorgeous father of the bride. Now she hopes that the wedding won't be the only occasion worth remembering ... Gwynne Forster's "Learning to Love" Working for the United Nations has given Sharon Braxton a passion for other cultures--and for a Nigerian prince. What can stand in the way of their love besides two vastly different worlds? The other bride his father has arranged for him to wed ... Donna Hills' "Distant Lover" Can anything be more glamorous than a job that takes career-minded Mia to the Caribbean? Yes! A hot, sexy hunk from Barbados, who wants to sweep her to the altar, but his old-fashioned values keep driving them apart. And the intense passion is too irresistible to ignore ... Francis Rays' "Southern Comfort" A bridesmaid for the eighth time and not the bride, political fundraiser Charlotte Duvall is fed up. Worse, she finds a major problem at this wedding--the Best Man. They're fighting about her clothes (too sexy), her behavior (too flirty), and his macho views (wives shouldn't work). it sounds like they just might be falling in love!
There's real despair in Bennett's Corners, Ohio. It's 1934, and The Great Depression is dragging on. That's not to say young people don't have their big burning ambitions, their uncontrollable urges. They do. Will Randall's dream is to go to the Chicago World's Fair, to see the technological wonders of the modern age and to prepare himself for the glorious future sure to erupt once FDR gets a handle on things. Ace Gilbert had a different dream. He wants to find a "willing city girl". So, on a scorching August day these two very-best-of-friends set out for Chicago in Ace's old Model T, which has been transformed with wings and a propeller to look like the Spad SXIII his father flew in The Great War. This is going to be the best week of their lives, even if Will's little brother--and his ear-ache--have to come along. Driving across the Indiana cornfields, they're kidnapped by a pair of penny candy criminals, Gus Gillis and Gladys Batholomew, and thus begins an adventure none of them had bargained for. At times, Aces's narrative is wickedly funny, at other times tearful. And sometimes, his bewilderment comes to full boil. Going to Chicago is much more than a period romp across the American heartland. It's a journey into friendship--a friendship bigger than death.
MAN OF ACTIONAidan Campbell instinctively flew into the fray when the authorities rallied the troops to catch a gang of escaped convicts. Yet, as the adventurous bounty hunter scoured the storm-swept terrain with his teammates, he unexpectedly found himself rescuing a blond beauty dangling precariously from a cliff. His protective nature kicked into high gear when Kaitlyn Wilson's fragmented memories recalled a grisly crime carried out by the very militia members he hunted. After Aidan spirited the fiercely independent investigative reporter away to a safe house, it seemed pointless to battle their potent attraction in the passionate afterglow. But when Kaitlyn's nose for the news lured her to trouble, could a heroic, high-speed helicopter chase prevent a full-scale catastrophe?
8 short stories: The Rockpile; The Outing; The Man Child; Previous Condition; Sonny's Blues; This Morning, This Evening, So Soon; Come Out the Wilderness; and Going to Meet the Man.
For decades, Western psychology has promised fulfillment through building and strengthening the ego. We are taught that the ideal is a strong, individuated self, constructed and reinforced over a lifetime. But Buddhist psychiatrist Mark Epstein has found a different way. Going to Pieces Without Falling Apart shows us that happiness doesn't come from any kind of acquisitiveness, be it material or psychological. Happiness comes from letting go. Weaving together the accumulated wisdom of his two worlds--Buddhism and Western psychotherapy--Epstein shows how "the happiness that we seek depends on our ability to balance the ego's need to do with our inherent capacity to be." He encourages us to relax the ever-vigilant mind in order to experience the freedom that comes only from relinquishing control. Drawing on events in his own life and stories from his patients, Going to Pieces without Falling Apart teaches us that only by letting go can we start on the path to a more peaceful and spiritually satisfying life.
William J. Bennett, former director of the National Drug Control policy under President George H.W. Bush and bestselling author of The Book of Virtues, and co-author Robert White provide strong societal and scientific arguments against the legalization of marijuana. Marijuana, once considered worthy of condemnation, has in recent years become a "medicine," legalized fully in four states, with others expected to follow. But the dangers are clear. According to Bennett's research, more Americans are admitted to treatment facilities for marijuana use than for any other illegal drug. Studies have shown a link between marijuana use and abnormal brain structure and development. From William Bennett comes a call-to-action for the 46 states that know better than to support full legalization, and a voice of reason for millions who have jumped on the legalization bandwagon because they haven't had access to the facts.
A little boy asks, How does a cow go to sleep--tell me how? And his father replies, A cow lies down in the soft sweet hay, In a cozy barn at the end of the day. In this tender bedtime story each of the animals in the barnyard prepares for the night: The duck tucks his head right under his wing, the pig curls up with family and friends, the horse stands up while he's fast asleep, and the hen fluffs her feathers and sits on her nest. Enchanting illustrations by Juan Wijngaard capture the warm and loving answers a father gives to his young son as they too prepare for the night.
Who will become the new minister of Grace Chapel? The church board can't stop squabbling, and every week the congregation hears a sermon from a different minister. Finally, a charming man is appointed to take over the pulpit, but the townspeople offer him a chilly reception. During his stay at Grace Chapel Inn, the sisters slowly warm up to him. But will he win over the townsfolk--and Aunt Ethel--as well?
The work of one of the most formidable figures in American intellectual life."-- Washington Post Book WorldThe seventeen essays collected in this volume prove that Ralph Ellison was not only one of America's most dazzlingly innovative novelists but perhaps also our most perceptive and iconoclastic commentator on matters of literature, culture, and race. In Going to the Territory, Ellison provides us with dramatically fresh readings of William Faulkner and Richard Wright, along with new perspectives on the music of Duke Ellington and the art of Romare Bearden. He analyzes the subversive quality of black laughter, the mythic underpinnings of his masterpiece Invisible Man, and the extent to which America's national identity rests on the contributions of African Americans. Erudite, humane, and resounding with humor and common sense, the result is essential Ellison.From the Trade Paperback edition.
The personal papers of one of feminism's most passionate leaders, with a new preface by the author As an activist for social justice, Robin Morgan has acquired a reputation for strong convictions and a life-affirming way of expressing them through writing. Nowhere is this more evident than in Going Too Far, which takes us behind the scenes in Morgan's life and in the women's movement until 1977. We watch the development of an organizer who is a complex thinker while Morgan evolves as a mother, leader, writer, and activist. Morgan's keen eye is trained on all aspects of modern feminism, and this is reflected in the juxtaposition of the journal entries and letters of her personal life with the essays and polemics that shape her public persona. Her opinions on marriage, love, religion, pornography, and art are as utterly fresh and timely today as they were decades ago. Her growing wisdom and depth of perception are apparent in the book's progression, and her last chapters, focused on what she terms the "metaphysics of feminism," will change a reader's world view for the better--and forever.
New York Times bestselling author Sharon Sala enters the eye of the maelstrom as death and disaster stalk Tornado Alley-aided by an obsessive madman. As bodies pile up in the wake of a storm-stripped, tortured and grimly posed-authorities must admit the unthinkable. The serial killer dubbed the Stormchaser has returned following a tornado and taken it upon himself to bring the death toll up to where he believes it belongs. FBI investigator Wade Luckett is back on the case, assisted by an agent Wade knows professionally and personally: his ex-wife, Jo. Neither time nor the tragedy that tore them apart have blunted the ache Wade feels for brave, beautiful Jo. And though she tries to deny it, she feels the same. But the stirrings of renewed romance will have to wait until they catch a killer. The Stormchaser has no intention of getting caught. He's set his sights on a new victim. Jo can forget about the lifetime she dreams of spending with Wade. She'll be lucky to see another day.
"Lauren Dane always delivers a steamy, exciting ride" (New York Times bestselling author Larissa Ione), and she does it again in her new novel of two lovers fighting for their lives against a rising threat, and a passion that's just as dangerous... In the wake of the Magister's rampage, chaos rules. Left reeling, the Others and the humans scramble to create some sort of unity in the face of growing unrest and violence from anti-Other hate groups--and PR guru Molly Ryan is the witch who can do it. She grew up in the human world but there's nothing left for her there. She's lost her PR firm and her friends, and now she's decided to put all her fight toward aiding the Others in this dark new reality. Gage Garrity, one of the few Others who survived the massacre, fears that the crusade will expose Molly to greater dangers than ever before. Now, together, with magick on their side, Molly and Gage are on the road in a desperate struggle to unite a torn world. From state houses to television news to legislative conference rooms across the country, they're fighting the good fight. And it's bringing out a passion in both of them they never expected--one as volatile, intense and all-consuming as their relentless battle for world unity. A battle that could be their undoing...
Follows a family's emigration by prairie schooner from the East, across the plains to the West.
An introduction to life during journeys through the American west.
A national bestseller, voted by Time as the #1 novel of 1991, selected as one of the "Best Books of 1991" by Publishers Weekly, and nominated for a National Book Critics Circle Award--a magnificent story that probes the meaning of love, science, music, and art, by the brilliant author of Three Farmers on Their Way to a Dance.
Two Black girls living in the North are proud of their family's beautiful new Cadillac until they take it on a visit to the South and encounter racial prejudice for the first time.
When he kicked off, Florida mob boss Frank DiCilia left his gorgeous widow Karen everything, but with strings attached. She loses the millions, the cars, the palatial Gold Coast mansion if she ever gets involved with another man. And there's a crazy cowboy-wannabe thug named Roland who's acting as Frank's eyes beyond the grave, making sure Karen doesn't dally, with serious muscle, if necessary. But now Cal Maguire's come into the picture. A sexy, street-smart Detroit ex-con, Cal's got a line and a scam for every occasion. And he's got the perfect plan for getting Karen DiCilia her money and her freedom ... if it doesn't get them both killed first.
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