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Brands and Branding

by Douglas B. Holt

Develops a cultural framework for thinking about what a brand is and how firms shape their brands through their marketing activities. Four dimensions of the brand are described: economic, social, psychological, and symbolic.

The Brands Who Came for Christmas

by Maggie Shayne

One beautiful night with Caleb Montgomery leaves Maya Brand pregnant with twins--and alone after he mysteriously disappears. So when Caleb shows up months later, claiming to be ready for family life, Maya wonders if he can keep his Christmas promise to never walk away again. Reissue.

Brandwashed

by Martin Lindstrom

Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: * New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! * Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). * How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. * The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). * How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. * How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. * What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. * And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. From the Hardcover edition.

Brandwashed: Tricks companies use to manipulate our minds and persuade us to buy

by Martin Lindstrom

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Lindstrom reveals eye opening details such as : how advertisers and marketers target children at an alarmingly young age - starting when they are still in the womb, what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares, the first ever evidence proving how addicted we all are to our iPhones and our Blackberrys, and how certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive, and much, much more.

Brandy and Bullets: A Murder, She Wrote Mystery

by Donald Bain Jessica Fletcher

MURDER BY THE BOOK. Cozy Cabot Cove, Maine, has a country luncheonette, but not much high culture. Mystery author Jessica Fletcher is the only writer in residence, but the renovation of the local Worrell mansion into an art colony may bring scores of artistic people to town. No one, however, expected a creative killer. The posh retreat offers struggling artists a European spa, psychiatry, and even hypnotism. But soon the retreat begins to look like a health hazard. A suicide attempt and a brutal murder quickly arouse the sheriff's attention--and Jessica's And when an old friend mysteriously disappears, Jessica fears a twisted genius is at work writing a scenario for murder--putting Jessica's own life on the line.

Brannigan's Baby

by Grace Green

Bringing up baby! Luke Brannigan badly needed help bringing up his nine-month-old son, Troy. And he knew just the woman to rescue him from the trials of being a single father! Whitney McKenzie. But Whitney knew all about Luke' s reputation as a heartbreaker, and she was wary of sharing his home. Luke tried to convince Whitney that her baby-sitting duties would require her to fall in love only with his baby--not him. But he soon realized that her love was exactly what he wanted! DADDY BOOM Who says bachelors and babies don' t mix?

The Brannocks

by Matthew Braun

THREE AGAINST ALL Earl Brannock was a gambling man who fled the fires of the Civil War and found a boomtown called Denver-in a land being built on dreams, luck, and gold. Virgil Brannock joined him next, fresh from Lee's surrender at Appomattox, determined to rise to the top of the frontier's rough and treacherous business world. Finally, Clint came riding a trail of revenge: a fiery young Brannock who dared to wear a badge. ... The three brothers were reunited once again. And on a frontier brimming with opportunity and exploding with danger, vicious enemies would test their courage-and three beautiful women would claim their love. ...

The Branson Beauty: A Mystery

by Claire Booth

The Branson Beauty, an old showboat, has crashed in the waters of an Ozark mountain lake just outside the popular tourist destination of Branson, Missouri. More than one hundred people are trapped aboard. Hank Worth is still settling into his new role as county sheriff, and when he responds to the emergency call, he knows he's in for a long winter day of helping elderly people into rafts and bringing them ashore. He realizes that he'll face anxiety, arguments, and extra costs for emergency equipment that will stretch the county's already thin budget to the breaking point.But he is absolutely not expecting to discover high school track star Mandy Bryson's body locked inside the Captain's private dining room. Suddenly, Hank finds himself embroiled in a murder investigation, with the county commissioner breathing down his neck and the threat of an election year ahead of him. And as he wades deeper into the investigation, Hank starts to realize he's up against a web of small town secrets much darker and more tangled than he could have ever imagined.In her captivating debut novel, Claire Booth has created a broad cast of wonderfully compelling characters, and she perfectly blends humor with the emotional drama and heartache of a murder investigation.

Bras & Broomsticks (Magic in Manhattan: All about Rachel #1)

by Sarah Mlynowski

Everyone needs a little magic. Especially 14-year-old Rachel. Not only did her younger sister, Miri, inherit her mother's ample bosom (so not fair), it turns out that her little sis is also a witch! Of course, there's a chance that Rachel is a witch too--maybe her powers just haven't kicked in yet. If only they would . . . in the meantime she's got to suffer being a B-lister with a crush on an A-list guy, watch her best friend and social schemer Rosie desert her, and be an unwilling participant in her hapless father's remarriage to STBSM (soon-to-be-stepmonster). Retch. Samantha Stevens? Sabrina? Anyone in Salem home? Rachel Weinstein needs your help! "From the Cassette edition. "

Brash

by Laura Wright

The New York Times bestselling author of the Cavanaugh Brothers novels returns to the Cavanaugh's Texas Triple C ranch as the brothers confront the painful memories of their childhood and the truth about their sister's murder...No matter how many fights UFC champion Cole Cavanaugh wins, he can't rid himself of the guilt of not having saved his twin sister's life. Now, not only is he facing his arch enemy in the ring, he's fighting to uncover the truth about Cass's death. But will winning both fights truly give him the retribution and absolution he seeks? Or does he need the healing power of love to finally move on with his life?The mystery surrounding Cass's murder also haunts veterinarian Grace Hunter. Many believe that her father might hold the key to the truth. Unfortunately the ex-Sheriff's deteriorating mental state makes it impossible to separate fact from fiction. As Cole persuades Grace to help him unlock the elusive clues, her defenses weaken. She finds the Stetson-wearing fighter irresistible. But while the truth could free Cole's heart, it could very well end up shattering hers.

Brass

by Robert J. Conley

The story about Brass who has metallic skin and who lived before mankind ever existed. Moreover he is determined to do evil to the human race.

The Brass Bed

by Jennifer Stevenson

"Funny, frisky, and far out! Jennifer Stevenson's writing is naughty and irresistible. " -Julie Kistler, author of Scandal THE CURSE: Satisfy one hundred women or be trapped in a brass bed forever Lord Randall was a lousy lover in 1811, so his magician-mistress turned him into a sex demon. Lucky for him, his bed fell into Clay's hands. THE CON: Sex therapy for women on an antique brass "treatment bed" Clay has the perfect scam going, until that pesky, foxy fraud investigator Jewel comes sniffing around. Lucky for him, she has a soft spot for hunky con men. THE CHOICE: Sex demon or sex fraudster? Jewel is Randy's hundredth woman. Now he says he's her personal sex slave, and her case against the con artist is dissolving in a hail of hormones. Lucky for her, she's a tough cop with a lusty libido. From the Paperback edition.

The Brass Check

by Upton Sinclair

A muckraking exposé of corruption in American journalism from the Pulitzer Prize-winning author of The Jungle Upton Sinclair dedicated his life to documenting the destructive force of unbridled capitalism. In this influential study, he takes on the effect of money and power on mass media, arguing that the newspapers, magazines, and wire services of the Progressive era formed "a class institution serving the rich and spurning the poor." In the early twentieth century, a "brass check" was a token purchased by brothel patrons. By drawing a comparison between journalists and prostitutes, Sinclair highlights the total control publishers such as William Randolph Hearst exerted over their empires. Reporters and editors were paid to service the financial and political interests of their bosses, even if that meant misrepresenting the facts or outright lying. Sinclair documents specific cases, including the Ludlow Massacre of 1914 and the Red Scare whipped up by Hearst's New York Journal and other newspapers, in which major news outlets ignored the truth in favor of tabloid sensationalism. Sinclair considered The Brass Check to be his most important and most dangerous book. Nearly a century later, his impassioned call for reform is timelier than ever. This ebook has been authorized by the estate of Upton Sinclair.

The Brass Cupcake

by John D. Macdonald Dean Koontz

One of the most beloved American thriller writers of the twentieth century kicks off a rip-roaring career with his exhilarating first novel, a hard-boiled classic full of twists and turns, good intentions and bad coincidences, the stench of corruption and the pursuit of justice at any cost.Introduction by Dean KoontzEx-cop Cliff Bartells might be the last honest man in Florence City, Florida. After quitting the force over a crisis of conscience, he takes a job at an insurance company buying back stolen jewelry. Cliff is focused on keeping the bottom line down and staying out of the spotlight.But when an affluent tourist from Boston is murdered over a hefty collection of jewelry, Cliff finds himself wrapped up in a case that's making national headlines. With the victim's beautiful niece, Melody Chance, determined to help retrieve the goods, suddenly Cliff has the partner he never knew he wanted. Now all they need is a suspect: someone capable of cold-blooded murder in the name of profit. And that could mean anyone in this crooked town.Praise for John D. MacDonald"As a young writer, all I ever wanted was to touch readers as powerfully as John D. MacDonald touched me."--Dean Koontz"To diggers a thousand years from now, the works of John D. MacDonald would be a treasure on the order of the tomb of Tutankhamen."--Kurt Vonnegut"John D. MacDonald was a writer way ahead of his time."--John SaulFrom the Trade Paperback edition.

Brass Diva: The Life and Legends of Ethel Merman

by Caryl Flinn

Broadway star Ethel Merman's voice was a mesmerizing force and her vitality was legendary, yet the popular perception of La Merm as the irrepressible wonder falls far short of all that she was and all that she meant to Americans over so many decades. This marvelously detailed biography is the first to tell the full story of how the stenographer from Queens, New York, became the queen of the Broadway musical in its golden age. Mining official and unofficial sources, including interviews with Merman's family and her personal scrapbooks, Caryl Flinn unearths new details of Merman's life and finds that behind the high-octane personality was a remarkably pragmatic woman who never lost sight of her roots. Brass Diva takes us from Merman's working-class beginnings through the extraordinary career that was launched in 1930 when, playing a secondary role in a Gershwin Brothers' show, she became an overnight sensation singing "I Got Rhythm. " From there, we follow Merman's hits on Broadway, her uneven successes in Hollywood, and her afterlife as a beloved camp icon. This definitive work on the phenomenon that was Ethel Merman is also the first to thoroughly explore her robust influence on American popular culture.

The Brass Go-Between

by Ross Thomas

To recover an African artifact, St. Ives will trade $250,000--or his lifePhilip St. Ives is the kind of man who can convince a vice cop and a paroled mobster to sit down to a hand of poker. Once he was a reporter with a daily column, a fat Rolodex, and a reputation for indifference to criminal behavior. Now he is a go-between, a professional mediator between thieves and the people they rip off. For arranging the recovery of a stolen necklace, painting, or child, St. Ives takes ten percent of the ransom. His work takes him across the globe, but more importantly, it pays his alimony. An African warrior's shield has come to Washington, where a gang of art-minded burglars pluck it from the museum. They demand $250,000 for the return of the priceless artifact, and request that St. Ives make the hand-off. But when he goes to deliver the cash, he finds himself playing a more deadly game than five-card draw.

The Brass Halo

by Jack Webb

Out of the night, she came. She walked into Augie's place and she sand. Lord, how she sang. She wrapped her voice around a song and the customers loved it.Then, suddenly she disappeared. She walked out of the club, into the night. There was nothing left behind to show she'd been there ... nothing but the body of the man who lay dead on her dressing room floor.

The Brass Halo

by Jack Webb

Out of the night, she came. She walked into Augie's place and she sand. Lord, how she sang. She wrapped her voice around a song and the customers loved it.Then, suddenly she disappeared. She walked out of the club, into the night. There was nothing left behind to show she'd been there ... nothing but the body of the man who lay dead on her dressing room floor.

The Brass Idol Mystery (Vicki Barr, Book 16)

by Helen Wells

On her first flight to exotic India, an adventure in itself, Vicki Barr, attractive stewardess with Worldwide Airlines, steps into a mystery immediately upon her arrival. Who is the excited, publicity-seeking young woman at Palam Airport in New Delhi? What is the secret of the small idol Vicki purchases as a souvenir for her good friend Jack Dillon Smith? Why are suspicious-looking men watching the brassware shop in the bazaar district where Vicki purchases the idol? These and other puzzling questions remain unanswered until Vicki returns to New York, only to find that mystery has arrived ahead of her. She and Jack Dillon Smith, a skilled private investigator, tackle the perplexing case from every angle and uncover some startling clues. Throughout Vicki's adventures there is a chain of international intrigue in which the goddess of luck plays a deciding role. But whether luck is with her or against her, the pretty stewardess cannot tell, until crossed trails bring her the very facts she seeks. Even then, the dramatic outcome hangs in the balance, with Vicki making one of the most daring decisions of her thrilling career.

Brass Keys to Murder

by L. Ron Hubbard

Unlock your inner Sherlock with this bloodcurdling tale. Naval Lieutenant Steve Craig has been falsely accused of having murdered his father, a ship captain in the merchant marine. Given less than forty-eight hours to find the real killer and clear his name, Craig embarks on a trail to secure a set of keys that will unlock the secrets hidden inside ancient Chinese treasure chests.Pursued by the police on one hand and a devious, unknown assailant on the other, Craig must thread his way through a maze of smugglers, thugs and treacherous underworld bosses. In a hair-raising race against time, he uncovers one vital clue after another until he comes face to face with death itself. "...loads of fun."--Ellery Queen

Brass Monkeys

by Terry Caszatt

Bumbling, cowardly Eugene is forced to transfer to a new school in northern Michigan--in the middle of the year, and in the middle of a blizzard. Eugene is used to weird things happening in his life, but this new place feels really bad. He has no idea how bad it's going to get until he meets his new English teacher, "Ming the Merciless." To save his classmates from a fatal graduation from Ming's School of the Brass Monkeys, Eugene must deliver an unfinished book to a legendary teacher named McGinty, who is hiding in the underworld. With the help of some renegade teachers and his new friends, he begins an epic journey to find McGinty. Will Eugene survive the Cliffs of Notes and the Sea of Hot Lunches? Will he reach McGinty in time to expose Ming's plot? A great choice for the reluctant reader, BRASS MONKEYS is action-packed and full of twists and turns. It's sure to keep readers guessing until the very end.

Brassicas

by Rebecca Katz Laura B. Russell

ABOUT THIS BOOK...A cookbook showcasing 80 recipes for the most popular of the world's healthiest vegetables--kale, cauliflower, broccoli, brussels sprouts, cabbage, leafy greens, and more--tailored to accommodate special diets such as gluten-free, dairy-free, vegetarian, and vegan.The eighty inventive, flavorful recipes presented in Brassicas play to each vegetable's strengths, favoring techniques that celebrate their intrinsic flavors instead of masking them by blanketing under layers of cheese or boiling. Think of the inherent sweetness that can be coaxed from perfectly roasted Brussels sprouts, or the bright, peppery punch of a watercress and arugula salad.Straightforward cooking methods like roasting, sautéing, pickling, and wilting transform brassicas into satisfying dishes, such as Cauliflower Hummus, Spicy Kale Fried Rice, Roasted Brussels Sprouts with Parmesan Crust, and Broccoli and Pepper Jack Frittata. These recipes also maintain the vegetables' stellar nutritional properties. High in vitamins and minerals, fiber, phytochemicals, and glucosinolates, brassicas have been shown to act as antioxidants, anticarcinogenics, anti-inflammatories, and liver detoxifiers, and have many other health benefits.The beauty of these "superfoods" is on full display in Brassicas; exquisite photographs of brassica varieties in their raw forms--roots, stems, leaves, flowers, and buds--can be found throughout, helping you identify Lacinato kale from curly kale or mustard greens from collard greens at the farmers' market or grocery store.For those who observe certain dietary restrictions, author Laura B. Russell provides alternatives and tips to accommodate gluten-free, soy-free, vegetarian, and vegan diets. Equipped with complete selection, storage, washing, and prepping instructions, you can enjoy more of these nutritional powerhouses--from the commonplace kale to the more adventurous bok choy or mizuna--in your everyday meals.

Brasyl

by Ian Mcdonald

Be seduced, amazed, and shocked by one of the world's greatest and strangest nations. Past, present, and future Brazil, with all its color, passion, and shifting realities, come together in a novel that is part SF, part history, part mystery, and entirely enthralling. Three separate stories follow three main characters: Edson is a self-made talent impresario one step up from the slums in a near future São Paulo of astonishing riches and poverty. A chance encounter draws Edson into the dangerous world of illegal quantum computing, but where can you run in a total surveillance society where every move, face, and centavo is constantly tracked? Marcelina is an ambitious Rio TV producer looking for that big reality TV hit to make her name. When her hot idea leads her on the track of a disgraced World Cup soccer goalkeeper, she becomes enmeshed in an ancient conspiracy that threatens not just her life, but her very soul. Father Luis is a Jesuit missionary sent into the maelstrom of 18th-century Brazil to locate and punish a rogue priest who has strayed beyond the articles of his faith and set up a vast empire in the hinterland. In the company of a French geographer and spy, what he finds in the backwaters of the Amazon tries both his faith and the nature of reality itself to the breaking point. Three characters, three stories, three Brazils, all linked together across time, space, and reality in a hugely ambitious story that will challenge the way you think about everything.

The Brat

by Lynsay Sands

Rumor has it that Lady Murie,King Edward III's goddaughter, is stunninglybeautiful, with bright blue eyes, goldenhair, and a bewitching smile. Rumor also has itthat the doting king has spoiled her rotten.When Sir Balan spies her wailing and sobbingin public, he decides that Lady Murieis the last person he would ever wish tohave as a bride.But there is far more to Murie than meetsthe eye--and soon Balan discovers, to his greatdelight, that he'd be lucky indeed to deservesuch a bride. Unfortunately, he's not the onlyone to discern this truth . . . and the othersuitor is much less honorable. Now a plot isafoot and Balan must prove himself a chivalrousknight and win the love of Lady Murie . . .

Brat Farrar

by Josephine Tey

In this surprising tale of mystery and suspense, a stranger enters the inner sanctum of the Ashby family posing as Patrick Ashby, the heir to the family's sizable fortune. The stranger, Brat Farrar, has been carefully coached on Patrick's mannerisms, appearance, and every significant detail of Patrick's early life, up to his thirteenth year when he disappeared and was thought to have drowned himself. It seems as if Brat is going to pull off this most incredible deception until old secrets emerge that jeopardize the imposter's plan and his life. Culminating in a final terrible moment when all is revealed, Brat Farrar is a precarious adventure that grips the reader early and firmly and then holds on until the explosive conclusion.

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