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It's the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free? There are millions of potential customers in the world. Most of them won't pay anything for your product. But some will pay almost anything. The challenge is to find the latter without wasting time and money on the former. In The Curve, Nicholas Lovell weaves together stories from disparate industries to show how smart companies are solving this puzzle. From video games to pop music to model trains, the Internet helps businesses forge direct relationships with a vast global audience by building communities and offering bespoke products and experiences. In many cases, businesses can win by sharing their product (or a version of their product) for free, allowing it to spread as widely as possible. Eventually, a huge number of freeloaders spread the word to the superfans who value that product the most. And a small number of superfans will love a product so much that they will spend substantial sums of money on it--given the chance. These high-value customers are enough to fuel a profitable business. For example: Nine Inch Nails front man Trent Reznor gave away his album for free to find the 2,500 hardcore fans who wanted the $300 limited ultradeluxe edition. Bigpoint, an independent game developer, released three adventure games to 130 million users--and made 80 percent of its $80 million revenue from just 23,000 users, who spent money to upgrade their game-playing arsenal. King Arthur Flour shares useful recipes and tips on its Web site, enchanting a cult of devoted bakers, many of whom happily travel to its Vermont headquarters for expensive specialty baking classes. This approach doesn't apply just to digital products anymore. With the advent of 3D printing, customization of physical goods is easier and cheap, and companies can truly tailor their offerings to their customers. A doll company can personalize everything from hair color to eye shape, and automakers and technicians can create laser-scanned replacement parts for classic cars. Although the potential for piracy will spread to industries that believed they were immune to such disruption, businesses have an opportunity to make money in this new paradigm by offering variety, complexity, and flexibility at little to no extra cost. What Lovell calls the Curve is a ranking of your company's potential customers from those most likely to least likely to pay for your product or service. It charts their interest against the amount they are prepared to spend--be it nothing at all or thousands of dollars. The curve itself separates your revenue opportunity (willing big spenders, your superfans) on the left from your marketing opportunity (freeloaders, whose only acceptable price point is $0) on the right. The area under the curve is the total amount of money you might be able to get from your customers or fans. Lovell offers a strategy to draw more people into your orbit than was possible when physical costs limited your ability to expand. The Curve heralds a new era of creativity and business freedom.
Tom Poulos is sure his baseball team, the Jarvis Badgers, will make the Toronto playoffs this year.He' s looking forward to a summer of playing little league and watching big league ball, until he' s sent to Winnipeg to stay with relatives he hasn't even met. Winnipeg doesn't have a major league team and his Uncle Nick, a first-generation migrant from Greece, is strange in an old-world kind of way. Tom soon finds, however, that a smaller field still offers plenty of challenges--to play and to learn. "Curve Ball" shows how unexpected changes--in sport and in life--offer opportunities to learn and to grow.
The Curve of Time: a Classic Memoir of a Woman and Her Children Who Explored the Coastal Waters of the Pacific Northwestby Muriel Wylie Blanchet
From the book: HIS IS NEITHER A STORY NOR A LOG; IT IS JUST AN ACCOUNT OF MANY LONG SUNNY SUMMER months, during many years, when the children were young enough and old enough to take on camping holidays up the coast of British Columbia. Time did not exist; or if it did it did not matter, and perhaps it was not always sunny. Our world then was both wide and narrow - wide in the immensity of sea and mountain; narrow in that the boat was very small, and we lived and camped, explored and swam in a little realm of our own making. At times we longed for a larger boat; for each summer, as the children grew bigger, the boat seemed to grow smaller, and it became a problem how to fit everyone in. She was only twenty-five feet long, with a beam of six and a half feet, and until later, when the two oldest girls went East to school, she had to hold six human beings and sometimes a dog as well.
The power to amaze in 30 minutes a day, 3 days a week. Two million women have discovered Gary Heavin's secret to permanent weight loss at more than six thousand Curves fitness and weight-loss centers around the country. In thirty minutes, three times a week--and without a restrictive diet--many have been able to take off the weight and keep it off for good. The Curves Promise: A unique three-part nutrition plan that produces results quickly and shows how to maintain weight loss in order to eat normally for 28 days, and only monitor food intake two days a month A Metabolic Tune-Up helps deter yo-yo dieting and shows how to lose weight by eating more, not less Simple self-tests determine calorie or carbohydrate sensitivity, helping women individualize their food plan Shopping lists, meal plans, recipes, food and supplement guides, and charts to track progress and guide users through every phase of the nutrition and exercise plan A complete Curves At-Home workout, combining strength training and aerobics and taking only thirty minutes a day-no more than three times a week
The year is 2051. An enigmatic entity has its own plan for human evolution, using the supercomputer known as CUSP--the first computer designed to run on the software of the human mind.
Deloria writes with ironic, mordant wit and in the process, he resolutely destroys the stereotypes and myths that white society has built up about the Indian.
A look at Custer the man, and how the Battle of the Little Bighorn has been retold into history... over and over again. Who has rights to tell the ONE correct side? Is the white version "right", even if the Native American version - with the eyewitness - tells the whites have it wrong? Read about how the history is bring told today, what each version says... You decide - which is right?
This 136-page report provides an in-depth look at the abuses and neglect suffered by girls confined in two remote New York State juvenile facilities known as Tryon and Lansing. The facilities are operated by the New York Office of Children and Family Services (OCFS) and are the only two higher-security facilities in New York State holding girls.
This empowering guide is an inspirational roadmap for the millions of men and women navigating a rocky relationship with a former spouse-while trying to maintain a healthy atmosphere for their child. Topics include: * The 7 strategies for peace when an ex refuses to change * Skills for taming former in-laws * Ways to help children cope with a difficult parent * Strategies and alternatives for focusing anger * How to avoid hot-button issues * How to nudge an ex to change for the better * Ways to deal with children's questions and confusion * The new partner's role in the old partner's shadow This is the book for every frustrated parent coming out of a divorce who needs support in setting things right-the healthy, sensible, and sane way. .
IT WAS THE CALL DYLAN MALLOY NEVER WANTED TO RECEIVE He'd lost the only family he'd ever known. His sister and brother-in-law were dead--and their premature baby was fighting for his life in a Wyoming hospital. The globetrotting photographer lost no time rushing to the preemie's side. But much to Dylan's surprise, he was not Timmy's rightful guardian. Why didn't his beloved baby sister leave him custody of the baby...instead of appointing her friend Shaye Bartholomew? Shaye loved Timmy, that much was clear. But Dylan wasn't ready to give up custody without a fight...or to deny his chemistry with the one woman who stood in his way.
This indispensable guide to high performance and OEM automotive electrical systems covers electrical theory, wiring techniques and equipment, custom wiring harnesses for racing, hot rods and restorations, pre-made wiring harnesses, special electrical systems (navigational, audio, video), troubleshooting common electrical problems, dashboards and instrument, and trailer wiring.
Add a personal, handcrafted touch to any piece using just a few easy-to-find materials for one-of-a-kind results every time. Inside you'll find:Ideas for creating jewelry that is uniquely you, with custom clasps, pendants, and charms made to fit your personal style. Includes over 275 quick and easy ideas for mixed media components as well as 7 full stringing projects.Quick and easy projects- all projects feature easy techniques with stunning results.Project designs ranging from clever to contemporary, artsy to stylish- featuring boutique-style projects with a personal twistHundreds of project ideas and lots of inspiration for customizing your jewelry and creating one-of-a-kind pieces with how-to solutions for creating inexpensive alternatives to many store-bought jewelry componentsCustom Cool Jewelry teaches you how to create personalized, affordable, and unique alternatives to store-bought beading components using a wide range of jewelry and basic crafting materials including embossing powder, collage papers, wire, fibers, glass etching cream, patinas, found objects, fabric, memorabilia and more.
Two leading neuroscientists introduce the concepts of "cerebral plasticity" and the "regenerating brain," describing what we know now about the processes through which the brain constantly reconstructs itself and the potential benefits this knowledge might have in addressing concerns for neurological, cognitive, and emotional health.The authors begin with a survey of the fundamental scientific developments that led to our current understanding of the regenerative mind, elucidating some of the breakthrough neurobiological studies that paved the way for our present understanding of the brain's plasticity and regenerative capabilities. They then discuss the application of these findings to such issues as depression, dyslexia, schizophrenia, and cognitive therapy, incorporating the latest technologies in neuroimaging, optogenetics, and nanotechnology. Their work shows the brain is anything but a static organ, ceasing to grow as human beings become adults. Rather, the brain is dynamic, evolving organically in relation to physical, cultural, historical, and affective stimuli, a plasticity that provides great hope to survivors of trauma and degenerative disorders.
Edith Wharton's lacerating satire on marriage and materialism in turn-of-the-century New York features her most selfish, ruthless, and irresistibly outrageous female character. Undine Spragg is an exquisitely beautiful but ferociously acquisitive young woman from the Midwest who comes to New York to seek her fortune. She achieves her social ambitions--but only at the highest cost to her family, her admirers, and her several husbands. Wharton lavished on Undine an imaginative energy that suggests she was as fascinated as she was appalled by the alluring monster she had created. It is the complexity of her attitude that makes The Custom of the Country--with its rich social and emotional detail and its headlong narrative power--one of the most fully realized and resonant of her works.
Behind the Scenes at David Miller Co. Join author Tom Turpin for a look at how some of the world's finest bolt-action rifles become functional works of art, after first being nothing more than wood and metal. Learnhow true masters ply their talents Seethe creative progression of handwork unfold before your eyes. Experiencethe process that turns humble wood and metal into art. This edition will answer many questions and provide insight into the world of precision and custom gun craft. what about rifle stocks? Where does the barrel fit into the picture? How does function dictate form in gunmaking? No other book in the world covers David Miller Co. or custom guns in the same way. Truly, this book provides a unique insight into one of the premier custom rifle building operations of all time.
The easy way to grasp customer analyticsEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.Shows you what to measure, how to measure, and ways to interpret the dataProvides real-world customer analytics examples from companies such as Wikipedia, PayPal, and WalmartExplains how to use customer analytics to make smarter business decisions that generate more loyal customersOffers easy-to-digest information on understanding each stage of the customer journeyWhether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
The worst customer situations demand more of front-line employees than good intentions and the right attitude. These kinds of issues can send seasoned service professionals into red alert, and require the communication skills of a crisis counselor. The Customer Service Survival Kit explains how to use the right words toturn volatile scenarios into calm and productive customer encounters. Anyone can learn this delicate art with the book's blend of clear techniques, lessons from behavioral science, case studies, situation-specific advice, and practice exercises. Readers will discover: * The power of leaning into criticism * Trigger phrases that can make bad situations worse * The secret to helping people feel deeply heard in a crisis * How to use the divide-and-conquer approach to safely deliver bad news * Indispensable problem-solving tools * How to become immune to intimidation * How to wrap up transactions so that customers are happy * And more! Best yet, learning to handle worst-case scenarios has the spillover effect of boosting the skills and confidence needed to deal effectively with ANY customer - the key to radical improvements in every organization.
Customers and Patrons of the Mad-trade: The Management of Lunacy in Eighteenth-century London: With the Complete Text of John Monro's 1766 Case Bookby Jonathan Andrews Andrew T. Scull
An important, nuanced, and fascinating account of the socio-cultural milieu that shaped and constituted the 18th-century mad-trade, centered around the clinical practice of the most famous psychiatrist in 18th-century England.
Sewell first revealed the secret of getting customers to return again and again in the original "Customers for Life. " A lively, down-to-earth narrative, it became a bestseller. Building on that solid foundation, this expanded edition features five new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Copyright © Libri GmbH. All rights reserved.
Are you like most professionals, looking over your shoulder because you feel others are in control of your career? Customize Your Career is the breakthrough book that shows you how to shed self-limiting notions of both yourself and the opportunities available to you, take charge of your life and career, and finally start doing what you must to achieve the life and career you both want and deserve.
A concise, information-packed background of the history and culture of Vietnam, including the country's relations with the United States. Comprehensive and authoritative, this book accurately describes this fascinating country. The author begins with a description of the geographical features of the country and the various tribes and people that inhabit it, then reviews the various religions, the educational system, and customs that have played and continue to play determinative roles in the lives of the Vietnamese. The French colonial period and its influence on the religion and educational system of the country are covered as well as such fascinating sidelights as eating habits, society, and hair styles.A separate chapter covers arts of this part of the Orient. These include the theater as well as painting, architecture, sculpture, music, and literature. Some Vietnamese legends are retold in the final chapter.Visitors to this country will be especially interested in the sections on language, customs, festivals, holidays, and recreation, not to mention places to visit.
Exclusively available in this e-book edition of The Cut: a bonus work of short fiction by George Pelecanos entitled Chosen that focuses on Spero Lucas's early life and family. Spero Lucas has a new line of work. Since he returned home after serving in Iraq, he has been doing special investigations for a defense attorney. He's good at it, and he has carved out a niche: recovering stolen property, no questions asked. His cut is forty percent. A high-profile crime boss who has heard of Lucas's specialty hires him to find out who has been stealing from his operation. It's the biggest job Lucas has ever been offered, and he quickly gets a sense of what's going on. But before he can close in on what's been taken, he tangles with a world of men whose amorality and violence leave him reeling. Is any cut worth your family, your lover, your life? Spero Lucas is George Pelecanos's greatest creation, a young man making his place in the world one battle and one mission at a time. The first in a new series of thrillers featuring Spero Lucas, The Cut is the latest confirmation of why George Pelecanos is "perhaps America's greatest living crime writer." (Stephen King)
Cut Adrift makes an important and original contribution to the national conversation about inequality and risk in American society. Set against the backdrop of rising economic insecurity and rolled-up safety nets, Marianne Cooper's probing analysis explores what keeps Americans up at night. Through poignant case studies, she reveals what families are concerned about, how they manage their anxiety, whose job it is to worry, and how social class shapes all of these dynamics, including what is even worth worrying about in the first place. This powerful study is packed with intriguing discoveries ranging from the surprising anxieties of the rich to the critical role of women in keeping struggling families afloat. Through tales of stalwart stoicism, heart-wrenching worry, marital angst, and religious conviction, Cut Adrift deepens our understanding of how families are coping in a go-it-alone age--and how the different strategies on which affluent, middle-class, and poor families rely upon not only reflect inequality, but fuel it.
Ex-CIA and Special Ops, Joe Hunter made a lot of enemies during his covert career-but none worse than the powerful man he left for dead in South America. Now, seven years later, someone with Hunter's face has embarked on a horrific killing spree in Florida. Suddenly, people closely connected to the former military operative-turned-problem solver are dying-and when two cops who stop him for questioning are taken out by a sniper's bullets, Hunter finds himself on the run from the legitimate author- ities . . . and a killer's vengeance. With nowhere to hide except in the coldblooded mercenary world of wetwork specialists, Hunter knows he faces a blood storm unlike any he's encountered before-one that will force him to confront the damning shadows of his past as he fights, tooth and nail, for survival . . . and payback.
Taut and edge-of-the-seat compelling, Cut and Run is a spellbinding thriller pitting a U.S. federal marshal against the mob's most resourceful killer - in a race to save the woman he loves.
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