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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
The recent surge of interest in the neuroscience of autism, HIV/AIDS, cancer, Alzheimer's, and other disorders has brought with it an increasing awareness of the effects of medical conditions on the brain and behavior--an awareness extending through the research and practice arenas, among those working with pediatric and adult clients alike. Comprehensive in scope and highly detailed in its coverage, the Handbook of Medical Neuropsychology is organized to give readers knowledge of the field, whether one needs to understand a clinical evaluation, design a research study, or gain a deeper understanding of disease processes and corresponding behaviors. Featuring the most up-to-date information on cognitive neuroscience to enhance the work of the practitioner, the student, or the researcher, the book handles theory, historical background, practical considerations, and controversial areas with clear explanations, clinical expertise, and real-world insight, and critiques diagnostic and assessment tools specific to disorders. The wide selection of commonly seen and rarely encountered diagnoses covered includes: Primary nervous system disease and injury. Vascular system disease. Developmental, genetic, and structural disorders. Dementia and normal aging. Immune-related disorders. Endocrine disease. Metabolic conditions. Plus a chapter on current and emerging approaches to rehabilitation. Opening out a specialty as it grows in importance, the Handbook of Medical Neuropsychology is an essential resource for the neuropsychology clinician, researcher, or graduate student.
Asian Americans are the fastest growing minority group in the United States. When Asian immigrants arrive in the United States, they regularly encounter a vast number of difficulties integrating themselves into their new culture. In Handbook of Mental Health and Acculturation in Asian American Families, distinguished researchers and clinicians discuss the process of acculturation for individuals and their families, addressing the mental health needs of Asian Americans and thoroughly examining the acculturative process, its common stressors, and characteristics associated with resiliency. This first-of-its-kind, multi-dimensional title synthesizes current acculturation research, while presenting those concepts within a clinical framework. In addition to providing an in-depth look at both past and present research and offering directions for future topics to explore, the book also offers a range of practical tools such as research scales to measure levels of acculturation, interview techniques, and clinical approaches for special populations including children, the elderly, and their families. Thought-provoking and informative, Handbook of Mental Health and Acculturation in Asian American Families will enhance the understanding of the clinical and sociocultural problems Asian Americans face, providing clinicians with all the necessary insights to better care for their patients.
The first edition of the Handbook of Metaheuristics was published in 2003 under the editorship of Fred Glover and Gary A. Kochenberger. Given the numerous developments observed in the field of metaheuristics in recent years, it appeared that the time was ripe for a second edition of the Handbook. When Glover and Kochenberger were unable to prepare this second edition, they suggested that Michel Gendreau and Jean-Yves Potvin should take over the editorship, and so this important new edition is now available. Through its 21 chapters, this second edition is designed to provide a broad coverage of the concepts, implementations and applications in this important field of optimization. Original contributors either revised or updated their work, or provided entirely new chapters. The Handbook now includes updated chapters on the best known metaheuristics, including simulated annealing, tabu search, variable neighborhood search, scatter search and path relinking, genetic algorithms, memetic algorithms, genetic programming, ant colony optimization, multi-start methods, greedy randomized adaptive search procedure, guided local search, hyper-heuristics and parallel metaheuristics. It also contains three new chapters on large neighborhood search, artificial immune systems and hybrid metaheuristics. The last four chapters are devoted to more general issues related to the field of metaheuristics, namely reactive search, stochastic search, fitness landscape analysis and performance comparison.
This handbook provides a comprehensive compendium of research in all aspects of mobile learning, one of the most significant ongoing global developments in the entire field of education. Rather than focus on specific technologies, expert authors discuss how best to utilize technology in the service of improving teaching and learning.
The Handbook's coverage of sensors is extensive, ranging from simple photodiodes to complex devices containing components in combination. It offers hard-to-find reference data on the properties of numerous materials and sensing elements and emphasizes devices that are less well-known, whose technology is still being refined, and whose use permits the measurement of variables that were previously inaccessible.
The advances in computer entertainment, multi-player and online games, technology-enabled art, culture and performance have created a new form of entertainment and art. The success of this new field has influenced the development of the digital entertainment industry and related products/services, which has impacted every aspect of our lives. Handbook of Multimedia for Digital Entertainment and Arts is an edited volume contributed by worldwide experts in the field of the new digital and interactive media, and their applications in entertainment and arts. This handbook covers leading edge media technologies, and the latest research applied to digital entertainment and arts. The main focus of Handbook of Multimedia for Digital Entertainment and Arts targets interactive and online games, edutainment, e-performance, personal broadcasting, innovative technologies for digital arts, digital visual and auditory media, augmented reality, moving media, and other advanced topics. The final chapters of this book present future trends and developments within this explosive field. Handbook of Multimedia for Digital Entertainment and Arts serves as a primary reference for advanced-level students, researchers and professors studying computer science and electrical engineering. With the dramatic growth of interactive digital entertainment and art applications, this handbook is also suitable as a reference for practitioners, programmers, and engineers working in this field.
Nanomedicine is defined as the application of nanobiotechnology in clinical medicine, which is currently being used to research the pathomechanism of disease, refine molecular diagnostics, and aid in the discovery, development, and delivery of drugs. In The Handbook of Nanomedicine, Second Edition, Prof. Kewal K. Jain updates, reorganizes, and replaces information in the comprehensive first edition in order to capture the most recent advances in this dynamic field. Important components of nanomedicine such as nanodiagnostics and nanopharmaceuticals, where the greatest number of advances are occurring, are covered extensively. As this text is aimed at nonmedical scientists, pharmaceutical personnel, as well as physicians, descriptions of the technology involved and other medical terminology are kept as clear and simple as possible. In depth and cutting-edge, The Handbook of Nanomedicine, Second Edition informs its readers of the ever-growing field of nanomedicine, destined to play a significant role in the future of healthcare.
Title is also available as part of a set: Handbook of Neurochemistry and Molecular Biology (978-0-387-30426-7)
This revised and extended 6 volume handbook set is the most comprehensive and voluminous reference work of its kind in the field of nuclear chemistry. The Handbook set covers all of the chemical aspects of nuclear science starting from the physical basics and including such diverse areas as the chemistry of transactinides and exotic atoms as well as radioactive waste management and radiopharmaceutical chemistry relevant to nuclear medicine. The nuclear methods of the investigation of chemical structure also receive ample space and attention. The international team of authors consists of scores of world-renowned experts - nuclear chemists, radiopharmaceutical chemists and physicists - from Europe, USA, and Asia. The Handbook set is an invaluable reference for nuclear scientists, biologists, chemists, physicists, physicians practicing nuclear medicine, graduate students and teachers - virtually all who are involved in the chemical and radiopharmaceutical aspects of nuclear science. The Handbook set also provides further reading via the rich selection of references.
This handbook focuses on some important topics from Number Theory and Discrete Mathematics. These include the sum of divisors function with the many old and new issues on Perfect numbers; Euler's totient and its many facets; the Möbius function along with its generalizations, extensions, and applications; the arithmetic functions related to the divisors or the digits of a number; the Stirling, Bell, Bernoulli, Euler and Eulerian numbers, with connections to various fields of pure or applied mathematics. Each chapter is a survey and can be viewed as an encyclopedia of the considered field, underlining the interconnections of Number Theory with Combinatorics, Numerical mathematics, Algebra, or Probability Theory. This reference work will be useful to specialists in number theory and discrete mathematics as well as mathematicians or scientists who need access to some of these results in other fields of research.
Environmental, genetic, psychological, and societal factors interact to produce obesity, a chronic condition of epidemic proportions. The Handbook of Obesity Intervention for the Lifespan guides professionals in meeting this complex challenge with a multidisciplinary palette of evidence-based interventions that can be tailored to men and women across the lifespan, regardless of background. This unique reference combines salient research data and hands-on clinical applications for use with overweight patients, from the very young to the very old, and includes a "treatment resources" section with extra materials to bolster therapy--all geared toward respectful, encouraging treatment and lasting weight-loss results.
This book integrates the growing clinical research evidence related to the emerging transdisciplinary field of occupational health and wellness. It includes a wide range of important topics, ranging from current conceptual approaches to health and wellness in the workplace, to common problems in the workplace such as presenteeism/abstenteeism, common illnesses, job-related burnout, to prevention and intervention methods. It consists of five major parts. Part I, "Introduction and Overviews," provides an overview and critical evaluation of the emerging conceptual models that are currently driving the clinical research and practices in the field. This serves as the initial platform to help better understand the subsequent topics to be discussed. Part II, "Major Occupational Symptoms and Disorders," exposes the reader to the types of critical occupational health risks that have been well documented, as well as the financial and productivity losses associated with them. In Part III, "Evaluation of Occupational Causes and Risks to Workers' Health," a comprehensive evaluation of these risks and causes of such occupational health threats is provided. This leads to Part IV, "Prevention and Intervention Methods," which delineates methods to prevent or intervene with these potential occupational health issues. Part V, "Research, Evaluation, Diversity and Practice," concludes the book with the review of epidemiological, measurement, diversity, policy, and practice issues-with guidelines on changes that are needed to decrease the economic and health care impact of illnesses in the workplace, and recommendations for future. All chapters provide a balance among theoretical models, current best-practice guidelines, and evidence-based documentation of such models and guidelines. The contributors were carefully selected for their unique knowledge, as well as their ability to meaningfully present this information in a comprehensive manner. As such, this Handbook is of great interest and use to health care and rehabilitation professionals, management and human resource personnel, researchers and academicians alike.
This definitive clinical reference comprehensively reviews the most advanced methods for assessing the person in pain. The field's leading authorities present essential information and tools for evaluating psychosocial, behavioral, situational, and medical factors in patients' subjective experience, functional impairment, and response to treatment. Empirically supported instruments and procedures are detailed, including self-report measures, observational techniques, psychophysiological measures, and more. Best-practice recommendations are provided for assessing the most prevalent pain syndromes and for working with children, older adults, and people with communication difficulties. The book also weighs in on the limitations of existing methods and identifies key directions for future research. New to This Edition Concise chapters and a heightened focus on practical clinical issues. *Incorporates significant advances in knowledge about pain and pain syndromes. Numerous new or refined assessment instruments and procedures, including applications of advanced imaging techniques. Chapter providing an integrated, comprehensive assessment approach for any type of chronic pain.
The second edition of the Handbook of Pain Relief in Older Adults: An Evidence-Based Approach expands on the first edition by providing a number of timely new features. Most important of these are the revised recommendations from the American Geriatrics Society on prescribing that reflect the many new agents available since the last guidelines were released in 2001. Additionally, concepts such as synergy in prescribing for older adults have been better delineated in this edition. The most salient features of the original edition have been retained and updated, including the full range of approaches for pain assessment and prevention, interventional strategies, guidance on pharmacotherapy and nonpharmacologic pain relief strategies for seniors, preventive analgesia, the role of rehabilitation in sound pain treatment, legal and public policy issues in pain care for seniors, pain management in long-term care, and even the issue of spirituality as an adjunct to pain management. The second edition also includes a new chapter on resources, which includes organizations, internet websites, and guidance on acquiring additional consultation for pain intervention. Of particular interest is an updated discussion of the effect that electronic medical records and internet-based personal health records will have on pain relief in older adults and a new chapter that serves as a resource guide for patients and caregivers trying to navigate the waters of pain relief assistance. This issue has not been addressed substantively in the pain management literature and the ramifications for older adults are particularly poignant. Comprehensive and practical, the Handbook of Pain Relief in Older Adults: An Evidence-Based Approach (Second Edition) is a comprehensive resource with targeted, practical information that will be of vital importance for all clinicians who provide care for seniors.
The purpose of this text is to provide not only the science and current knowledge of pediatric pain management but a rationale for intervention. The book is ground-breaking in that it provides pearls for the recognition and management of multiple childhood chronic pain syndromes. Also, uncommon yet confounding issues such as pain management for epidermolysis bullosa are adequately addressed. Concerns unique to pediatric patients are reviewed. While there are no firm standards in pediatric chronic pain, a care plan is offered to help guide practitioners when possible. The book will consist of 24 chapters, many co-written by a physician and a psychologist. Chapter 1 covers the history of pediatric chronic pain, the advancement pediatric pain as a clinical subspecialty, development of pediatric pain clinics, and characterization of the common pain syndromes. Chapters 2-4 cover, respectively, the research on early pain exposure and neuroplasticity, theories on the common adolescent pain syndromes, and the demographics of chronic pain in children. Chapters 5-16 discuss approaches to assessment and intervention for specific pediatric and adolescent pain syndromes. Chapters 17-23 address interventional techniques such as therapeutic blocks, neurablation, implantable systems, physical therapy, complementary therapy, and pharmacology including opioid tolerance. The final chapter discusses the role of the nurse practitioner in pediatric chronic pain.
Sponsored by the Society of Pediatric Psychology, this handbook is recognized as the definitive reference in the field. In concise, peer-reviewed chapters, leading authorities comprehensively examine links between psychological and medical issues from infancy through adolescence. Psychosocial aspects of specific medical problems and developmental, emotional, and behavioral disorders are reviewed. The volume showcases evidence-based approaches to intervention and prevention. It describes innovative ways that professionals can promote positive health behaviors; help children and families cope with medical conditions and their treatment; and collaborate across disciplines to deliver effective clinical services in primary care, mental health, and school settings.
This handbook offers an unparalleled view of wireless personal area networking technologies and their associated protocols. It lifts the lid on their growing adoption within the consumer electronics, home automation, sports, health and well-being markets. Bluetooth low energy, ZigBee, EnOcean and ANT+ are comprehensively covered, along with other WPAN technologies including NFC, Wi-Fi, Bluetooth classic and high speed, and WHDI. It also features 802. 11ac, the Internet of Things, Wireless USB, WiGig and WirelessHD. The handbook shows how white space radio, cellular and Femtocells have inadvertently blurred the boundaries between personal and wide area communications, creating disruptive topologies through technology convergence. It explores how pervasive WAN technologies have spawned a new generation of consumers through the Lawnmower Man Effect and explains how our personal space has become integral to social media streams, including Twitter, Facebook and Pinterest. An essential read for students, software engineers and developers, product planners, technical marketers and analysts.
This authoritative handbook is the reference of choice for researchers and students of personality. Leading authorities describe the most important theoretical approaches in personality and review the state of the science in five broad content areas biological bases; development; self and social processes; cognitive and motivational processes; and emotion, adjustment, and health. Within each area, chapters present innovative ideas, findings, research designs, and measurement approaches. Areas of integration and consensus are discussed, as are key questions and controversies still facing the field.
This authoritative handbook reviews the breadth of current knowledge about positive emotions: their nature, functions, and consequences for individuals and society. Specific emotions are analyzed in depth, including happiness, pride, romantic love, compassion, gratitude, awe, challenge, and hope. Major theoretical perspectives are presented and cutting-edge research methods explained. The volume addresses neurobiological and physiological aspects of positive emotions as well as their social and intrapersonal contexts. Implications for physical health, coping, and psychopathology are explored, as are connections to organizational functioning and consumer behavior.
The sheer complexity of computer systems has meant that automated reasoning, i. e. the ability of computers to perform logical inference, has become a vital component of program construction and of programming language design. This book meets the demand for a self-contained and broad-based account of the concepts, the machinery and the use of automated reasoning. The mathematical logic foundations are described in conjunction with practical application, all with the minimum of prerequisites. The approach is constructive, concrete and algorithmic: a key feature is that methods are described with reference to actual implementations (for which code is supplied) that readers can use, modify and experiment with. This book is ideally suited for those seeking a one-stop source for the general area of automated reasoning. It can be used as a reference, or as a place to learn the fundamentals, either in conjunction with advanced courses or for self study.
The essays cover important topics in Christian theology and philosophy of religion as well as interreligious dialogue, pastoral care, spirituality, the diversity of human experience, and cultural forms such as economics, politics, and the arts. Through the Handbook of Process Theology readers will gain an appreciation of the richness and scope of the process approach to spiritual living.
A proverb is a simple and concrete saying popularly known and repeated, which expresses a truth, based on common sense or practical experience of humanity. Proverbs abound in English. This book helps you to become familiar with their usage.
The Handbook of Psychological Assessment, Third Edition offers busy professionals and graduate students a complete review of today's most commonly used psychological assessment tests.
The Handbook of Psychophysiology, 3rd Edition is an essential reference for students, researchers, and professionals in the behavioral, cognitive, and biological sciences. Psychophysiological methods, paradigms, and theories offer entry to a biological cosmos that does not stop at skin's edge, and this essential reference is designed as a road map for explorers of this cosmos. The scope and coverage in the Handbook have expanded to include both a context for and coverage of the biological bases of cognitive, affective, social, and developmental processes and behavior. In addition to updated coverage of the traditional areas of psychophysiology, coverage of the brain and central nervous system has been expanded to include functional neuroimaging, event related brain potentials, electrophysiological source dipole localization, lesion methods, and transcranial magnetic stimulation. It also includes a section on cellular and humoral systems with attention to the communication across and interactions among cellular, immunological, endocrinological, and neural processes.
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