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Cambridge Marketing Handbook: Pricing Points

by Harry Macdivitt

Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical information and tools to enable the reader to make important decisions knowledgably and confidently, and to explain these decisions to colleagues. The material has a strong Value theme throughout as every pricing decision should be taken within the context of customer value. Cambridge Marketing Handbook: Pricing Points explores essential knowledge and important theory on topics including value, economics, accounting and segmentation. It covers conventional and novel approaches to pricing (competition, cost, value-based and dynamic methods) with contemporary illustrations from B2B, B2C and B2B2C. Real company examples throughout the book are drawn from global consulting practice with major enterprises and state of knowledge content from international conferences.

Cambridge Marketing Handbook: Products

by Tony Wilson

Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with (a) how to craft a strong value-proposition, as seen by customers, and (b) how to compile the business case, as seen by the selling organization, including chapters on portfolio management and branding. The second part covers the timeline of a product, and shows how the concepts of the first part evolve as time goes by, examining what has to be done in practice, from idea-gathering, through product development and launch, to product maintenance and eventual withdrawal. Covering both B2B and B2C contexts, the book examines the different emphasis that is needed for the different categories of product in each.

Cambridge Marketing Handbook: Research

by Steve Bax

A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go about planning your research; the types of data and key steps to follow in gathering them; how to go about getting your research done - the all important briefing and proposal process; specifics on secondary and primary data methodologies; how to justify research in financial benefit terms; how to decide on what sampling approach to use and finally legal and ethical aspects that must be considered. The handbook recognizes the especial importance of online research in today's world and covers this in detail in a separate section.

Cambridge Marketing Handbook: Stakeholder

by Terry Nicklin

Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have shown that other forces are at play that can be at least as powerful and long lasting. A broader group of stakeholders exists whose needs and interests must be understood and satisfied in the quest for a strong corporate reputation and business success. Most recently the impact of the internet and social media has amplified the power of individuals to comment on, and ultimately to influence, the activities of organizations of all types. This handbook examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, and how organizations should relate to them. It also examines the organization itself and the factors which influence the development of its corporate image among its various stakeholder audiences.

The Cambridge Old English Reader

by Richard Marsden

This is a major new reader of Old English, the language spoken by the Anglo-Saxons before the Norman Conquest. Designed both for beginning and for more advanced students, it breaks new ground in two ways, first in its range of texts, and second in the degree of annotation it offers. The fifty-six prose and verse texts include the established favourites such as The Battle of Maldon and King Alfred's Preface to his Pastoral Care, but also others which have not before been readily available, such as a complete Easter homily, Aelfric's life of Saint Aethelthryth and all forty-six Durham proverbs. Headnotes establish the literary and historical contexts for the works that are represented, and reflect the rich cultural variety of Anglo-Saxon England. Modern English word glosses and explanatory notes are provided on the same page as the text. Other features include a reference grammar and a comprehensive glossary.

The Cambridge Prehistory of the Bronze and Iron Age Mediterranean

by A. Bernard Knapp Peter Van Dommelen

The Cambridge Prehistory of the Bronze and Iron Age Mediterranean offers new insights into the material and social practices of many different Mediterranean peoples during the Bronze and Iron Ages, presenting in particular those features that both connect and distinguish them. Contributors discuss in depth a range of topics that motivate and structure Mediterranean archaeology today, including insularity and connectivity; mobility, migration, and colonization; hybridization and cultural encounters; materiality, memory, and identity; community and household; life and death; and ritual and ideology. The volume's broad coverage of different approaches and contemporary archaeological practices will help practitioners of Mediterranean archaeology to move the subject forward in new and dynamic ways. Together, the essays in this volume shed new light on the people, ideas, and materials that make up the world of Mediterranean archaeology today, beyond the borders that separate Europe, Africa, and the Middle East.

The Cambridge Shakespeare Guide

by Emma Smith

"Are you studying Shakespeare and looking for a handy summary of plots, characters and interpretations? Or are you a keen theatregoer wanting essential background on the Shakespeare plays you see on stage? Ideal for students and theatre enthusiasts alike, this lively and authoritative guide presents key information, clearly set out, on all Shakespeare's dramatic and poetic works, covering plots and people, sources, context, performance history and major themes. Ordered alphabetically for easy reference, each play entry features a 'key facts' box providing informative and revealing statistics, including a breakdown of each play's major roles. The guide is illustrated with striking performance photographs throughout, and also provides brief accounts of Shakespeare's life and language, Shakespeare in print and theatre in Shakespeare's time. This is an indispensable reference source for all students and theatregoers"--

Cambridge Translations of Renaissance Philosophical Texts: Volume II Political Philosophy

by Jill Kraye

The anthology is designed to be used in conjunction with The Cambridge History of Renaissance Philosophy, in which all of these texts are discussed. The works, originally written in Latin, Italian, French, Spanish and Greek, cover such topics as: scholastic political philosophy; theories of princely and republican government in Italy; and northern European political thought. Each text is supplied with an introduction and a guide to further reading.

The Cambridge Wagner Encyclopedia

by Nicholas Vazsonyi

Richard Wagner is one of the most controversial figures in Western cultural history. He revolutionized not only opera but the very concept of art, and his works and ideas have had an immeasurable impact on both the cultural and political landscapes of the late nineteenth and twentieth centuries. From "absolute music" to "Zurich" and from "Theodor Adorno" to "Hermann Zumpe," the vividly-written entries of The Cambridge Wagner Encyclopedia have been contributed by recognized authorities and cover a comprehensive range of topics. More than eighty scholars from around the world, representing disciplines from history and philosophy to film studies and medicine, provide fascinating insights into Wagner's life, career, and influence. Multiple appendices include listings of Wagner's works, historic productions, recordings, and addresses where he lived, to round out a volume that will be an essential and reliable resource for enthusiasts and academics alike.

The Cambridge World History

by Norman Yoffee

From the fourth millennium BCE to the early second millennium CE the world became a world of cities. This volume explores this critical transformation, from the appearance of the earliest cities in Mesopotamia and Egypt to the rise of cities in Asia and the Mediterranean world, Africa, and the Americas. Through case studies and comparative accounts of key cities across the world, leading scholars chart the ways in which these cities grew as nodal points of pilgrimages and ceremonies, exchange, storage and redistribution, and centres for defence and warfare. They show how in these cities, along with their associated and restructured countrysides, new rituals and ceremonies connected leaders with citizens and the gods, new identities as citizens were created, and new forms of power and sovereignty emerged. They also examine how this unprecedented concentration of people led to disease, violence, slavery and subjugations of unprecedented kinds and scales.

The Cambridge World History of Slavery

by Paul Cartledge Keith Bradley

Volume 3 of The Cambridge World History of Slavery is a collection of essays exploring the various manifestations of coerced labor in Africa, Asia, and the Americas between the opening up of the Atlantic World and the formal creation of the new nation of Haiti. The authors, well-known authorities in their respective fields, place slavery in the foreground of the collection but also examine other types of coerced labor. Essays are organized both nationally and thematically and cover the major empires, coerced migration, slave resistance, gender, demography, law, and the economic significance of coerced labor. Non-scholars will also find this volume accessible.

The Cambridge World History of Slavery

by David Eltis Stanley L. Engerman

Volume 3 of The Cambridge World History of Slavery is a collection of essays exploring the various manifestations of coerced labor in Africa, Asia, and the Americas between the opening up of the Atlantic World and the formal creation of the new nation of Haiti. The authors, well-known authorities in their respective fields, place slavery in the foreground of the collection but also examine other types of coerced labor. Essays are organized both nationally and thematically and cover the major empires, coerced migration, slave resistance, gender, demography, law, and the economic significance of coerced labor. Non-scholars will also find this volume accessible.

The Cambridge World Prehistory

by Colin Renfrew Paul Bahn

The Cambridge World Prehistory provides a systematic and authoritative examination of the prehistory of every region around the world from the early days of human origins in Africa two million years ago to the beginnings of written history, which in some areas started only two centuries ago. Written by a team of leading international scholars, the volumes include both traditional topics and cutting-edge approaches, such as archaeolinguistics and molecular genetics, and examine the essential questions of human development around the world. The volumes are organized geographically, exploring the evolution of hominins and their expansion from Africa, as well as the formation of states and development in each region of different technologies such as seafaring, metallurgy, and food production. The Cambridge World Prehistory reveals a rich and complex history of the world. It will be an invaluable resource for any student or scholar of archaeology and related disciplines looking to research a particular topic, tradition, region, or period within prehistory.

Came Men on Horses: The Conquistador Expeditions of Francisco Vásquez De Coronado and Don Juan De Onate

by Stan Hoig

Guided by myths of golden cities and worldly rewards, policy makers, conquistador leaders, and expeditionary aspirants alike came to the new world in the sixteenth century and left it a changed land. Came Men on Horses follows two conquistadors--Francisco Vázquez de Coronado and Don Juan de Oñate--on their journey across the southwest. Driven by their search for gold and silver, both Coronado and Oñate committed atrocious acts of violence against the Native Americans, and fell out of favor with the Spanish monarchy. Examining the legacy of these two conquistadors Hoig attempts to balance their brutal acts and selfish motivations with the historical significance and personal sacrifice of their expeditions. Rich human details and superb story-telling make Came Men on Horses a captivating narrative scholars and general readers alike will appreciate.

The Camel Bookmobile

by Masha Hamilton

Fiona Sweeney wants to do something that matters, and she chooses to make her mark in the arid bush of northeastern Kenya. By helping to start a traveling library, she hopes to bring the words of Homer, Hemingway, and Dr. Seuss to far-flung tiny communities where people live daily with drought, hunger, and disease. Her intentions are honorable, and her rules are firm: due to the limited number of donated books, if any one of them is not returned, the bookmobile will not return. But, encumbered by her Western values, Fi does not understand the people she seeks to help. And in the impoverished small community of Mididima, she finds herself caught in the middle of a volatile local struggle when the bookmobile's presence sparks a dangerous feud between the proponents of modernization and those who fear the loss of traditional ways.

The Camel Club

by David Baldacci

The Camel Club. Four members, four stories, one philosophy. Men with no past and no future, they spend their time studying wild conspiracy theories that reach to the highest levels of government. One fateful night ,The Camel Club witnesses a shocking murder and realizes that even their wildest theories are not as horrifying as the truth... Soon, they have an ally in the person of Alex Ford, a career Secret Service agent who,while investigating the murder, realizes that a far larger crime is being put into place. Ford and the members of The Camel Club must subvert a misguided mission that threatens to usher in a terrifying new era, sculpted by one man's horribly distorted vision of justice... THE CAMEL CLUB is vintage Baldacci: intelligent, terrifying, thrilling fiction that could be tomorrow's fact.

Camel Meat and Meat Products

by Bernard Faye Osman Mahgoub Mohammed Tageldin Msafiri Mbaga David Favis-Mortlock A Bekhit Mustafa Farouk Isam Kadim

Camel meat has many benefits as a meat product. It has low fat content and is highly nutritious, and has potential to be used to combat hyperacidity, hypertension, pneumonia and respiratory disease. This book reviews up-to-date literature on camel meat and meat products, carcass and meat quality characteristics, muscle structure, post-mortem analysis and the nutritive value to humans. A comparatively small component of global meat consumption, camel meat has the potential to undergo an explosion of production worldwide, and currently farming for camel meat in Asia, Africa, Latin America and Australia is undergoing significant expansion. The potential of camel meat in helping to meet projected world food shortages, and being sustainably farmed, is also explored by the editors.

Camel Rider

by Prue Mason

Two expatriates living in a Middle Eastern country, twelve-year-old Adam from Australia and Walid from Bangladesh, must rely on one another when war breaks out and they find themselves in the desert, both trying to reach the same city with no water, little food, and no common language.

Camelot and the Cultural Revolution

by James Piereson

James Piereson examines the bizarre aftermath of John F. Kennedy's assassination: Why in the years after the assassination did the American Left become preoccupied with conspiratorial thinking? How and why was Kennedy transformed in death into a liberal icon and a martyr for civil rights? In what way was the assassination linked to the collapse of mid-century liberalism, a doctrine which until 1963 was the reigning philosophy of the nation?

The Camelot Caper

by Elizabeth Peters

The Lethal Stuff of Legends For Jessica Tregarth, an unexpected invitation to visit her grandfather in England is a wonderful surprise-an opportunity to open doors to a family past that have always been closed to her. But sinister acts greet her arrival. A stranger tries to steal her luggage and later accosts her in Salisbury Cathedral. Mysterious villains pursue her through Cornwall, their motive and intentions unknown. Jessica's only clue is an antique heirloom she possesses, an ancient ring that bears the Tregarth family crest. And her only ally is handsome gothic novelist David Randall-her self-proclaimed protector-who appears from seemingly out of nowhere to help her in her desperate-attempt to solve a five hundred-year-old, puzzle. For something from out of the cloudy mists of Arthurian lore has come back to plague a frightened American abroad. And a remarkable truth about a fabled king and a medieval treasure could ultimately make Jess Tregarth very rich...or very dead.

The Camelot Conspiracy: A Novel of the Kennedys, Castro and the CIA

by E. Duke Vincent

It's 1960, the height of the Cold War, but for Dante Amato of the Chicago Mob, life is anything but cold. Charismatic and movie-star handsome, Dante has settled comfortably into his role as The Outfit's man in Hollywood and Vegas. Dante's older brother, Aldo, a CIA agent, couldn't be more disapproving of his brother's life. Yet when Dante is ordered to meet with a beautiful Cuban go-between named Marissa del Valle, and then mob boss Sam Giancana summons him to Miami to discuss a U.S. Government commission to hit the Cuban dictator, Dante's first call is to his brother. Is it a set-up? Or a chance for the mob to restart the flow of gambling and drug money from Havana? And what about Bobby Kennedy's war against The Mob? "Bobby Kennedy is a snake," says Jimmy Hoffa to Santo Trafficante. And how do you kill a snake? You cut off its head. " As this spellbinding thriller by E. Duke Vincent unfolds, a gripping story emerges, masterfully connecting the dots between the Kennedys, Castro, The Mob, the CIA . . . and the Grassy Knoll.

Camelot's Court

by Robert Dallek

In his acclaimed biography of JFK, Robert Dallek revealed Kennedy, the man and the leader, as never before. In Camelot's Court, he takes an insider's look at the brain trust whose contributions to the successes and failures of Kennedy's administration were indelible. Kennedy purposefully assembled a dynamic team of advisers noted for their brilliance and acumen, among them Attorney General Robert Kennedy, his "adviser-in-chief"; Secretary of Defense Robert McNamara; Secretary of State Dean Rusk; National Security Adviser McGeorge Bundy; and trusted aides Ted Sorensen and Arthur Schlesinger. Yet the very traits these men shared also created sharp divisions. Far from unified, JFK's administration was an uneasy band of rivals whose personal ambitions and clashing beliefs ignited fiery debates behind closed doors. With skill and balance, Dallek details the contentious and critical issues of Kennedy's years in office, including the Bay of Pigs, the Cuban Missile Crisis, civil rights, and Vietnam. He illuminates a president who believed deeply in surrounding himself with the best and the brightest, yet who often found himself disappointed in their recommendations. The result is a striking portrait of a leader whose wise resistance to pressure and adherence to personal principles, particularly in matters of foreign affairs, offer a cautionary tale for our own time. Meticulously researched and masterfully written, Camelot's Court is an intimate tour of a tumultuous White House and a new portrait of the men whose powerful influence shaped the Kennedy legacy.

Camels Are Easy, Comedy's Hard

by Roy Blount Jr.

An eclectic collection from Roy Blount Jr., master of American humor writingI'll tell you what kind of book I believe in: one that makes people say, at first sight, what the first person who ever saw a camel must have said: "What in the world is that?" And then, after a while, "Yet it seems to fit together some way."In this laugh-a-minute assortment of essays, travel writing, poems, and even the occasional crossword puzzle, Roy Blount Jr. covers sixty-four different subjects, all unified by his trademark humor. "Tan" is a personal essay about Blount's lifelong battle with--sometimes for and sometimes against--that elusive summer glow. "Wild Fish Ripped My Flesh" chronicles his misadventures navigating the Amazon River. And "Lit Demystified Quickly" is a tongue-in-cheek poem about larger-than-life literary figures such as James Joyce, William Faulkner, and Walt Whitman.Camels Are Easy, Comedy's Hard is a classic compendium of the wisecracks and wisdom for which Blount is renowned.

The Camera Age: Essays on Television

by Michael J. Arlen

Essays and articles by Arlen, about television broadcasting during the mid twentieth century.

The Camera Never Lies (Consequences #2)

by Jez Holdsworth

Nathalie has dreamed of being a serious photographer ever since she got her first camera at 8 years old. She aspires to be like her heroine, Annie Leibowitz and take fabulous soulful pictures.

Showing 78,051 through 78,075 of 254,728 results

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