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Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand implementation - personal branding - brand protection- trademark, intellectual property - brand delivery Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed! NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of computing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
This fun guide teaches you how to emulate the fashion-forward looks to top designers, such as the grand dame of handbags Judith Leiber, without breaking the bank on bling. Detailed instructions and more than 150 color photos demonstrate how to create glitzy items from bags acquired at garage sales and flea markets, using genuine Swarovski crystals or reasonably priced acrylic or metallic rhinestones and a healthy helping of creativity.
Nationally known psychic Linda Georgian has guided thousands of people along the holistic path to spiritual and personal growth. In Create Your Own Future, Georgian introduces the universal metaphysical principles that lead to spiritual enrichment, and shows how, by understanding and incorporating them into your life, you can attain -- and even surpass -- your highest expectations. Offering insight on issues and attracting ideal relationships, prosperity, power, and success, to becoming more open to and aware of the spiritual realm, Create Your Own Future opens the door to a harmonious and rewarding life.
What's holding you back from the future of your dreams? Anne Jirsch, psychic and future-life progressionist beloved of the stars, shows us how to free ourselves from the past and turn our dreams into reality. In The Future is Yours Anne showed us how to visualise our future using the techniques she has trained hundreds of clients in across the globe. Create Your Perfect Future builds on these successful techniques, showing you not only how to visualise alternative futures for yourself and choose the best one, but how to clear blockages from your past that are holding you back, from past life trauma to childhood problems. Using Anne's winning techniques, you too can transform your health, love life, friendships, career, wealth and ultimately your world.
Creating a platform isn't just beneficial--it's essential! In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn: The definition of a platform--and why you should start building one now. How to harness the 12 Fundamental Principles of Platform. "Old School" and "New School" approaches to platform, from article writing and conference speaking to website development, blog posts, and social media avenues. How to develop a platform for nonfiction, fiction, and memoir. In addition to Chuck's invaluable insights, you'll also find 12 case studies from authors with effective platforms, as well as professional advice from literary agents. If you're serious about building a platform tailored to you and your writing--a platform that's going to help you succeed as a writer--look no further than Create Your Writer Platform.
Convicted and condemned to death for a crime he didn't commit, Remo Williams has been resurrected and reprogrammed... not as a normal, functioning human being, but as a cold, calculating death machine... created to destroy in order to preserve... a lethal weapon that has no loyalties, that can only be used in an extreme emergency... and aimed with the utmost care.
Re-examines American History through the theme of contested equality Taking an inclusive view of American history, Created Equal emphasizes the struggles for equality experienced by diverse groups of Americans across the many regions of the nation With a steadfast chronological framework, and a strong narrative thread, the authors offer a fresh and critical perspective on the traditional story. MyHistoryLab is an integral part of the Jones program. Key learning applications include assessment, MyHistoryLab Video Series, and History Explorer A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students. Here's how: Personalize Learning -- Personalize Learning -- MyHistoryLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance. Emphasize Outcomes -- Learning Objective Questions at the beginning of each chapter and a chapter review and thematic timeline ending each chapter keep students focused on what they need to know On MyHistoryLab, practice tests help students achieve these objectives by measuring progress and creating personalized study plans. Engage Students -- A new pedagogically-driven design highlights a clear learning path through the material and offers a visually stunning learning experience in print or on a screen. With the Pearson eText, students can transition directly to MyHistoryLab resources such as primary source documents, videos, and mapping exercises. Improve Critical Thinking -- Powerful learning applications in MyHistoryLab including Explorer mapping exercises, Closer Look analyses of sources and topics, and Writing Assessments tied to engaging videos-promote critical thinking Support Instructors -- MyHistoryLab, Instructor's eText, MyHistoryLab Instructor's Guide, Class Preparation Tool, Instructor's Manual, MyTest, and PowerPoints are available. This Book a la Carte Edition is an unbound, three-hole punched, loose-leaf version of the textbook and provides students the opportunity to personalized their book by incorporating their own notes and taking the portion of the book they need to class - all at a fraction of the bound book price
Now more than ever, Americans are troubled by questions. As sweaty modernity thrusts itself upon us, the veil of ignorance that cloaked our nation hangs in tatters, tattered tatters. Our "funny bones" are neither fun nor bony. Glum is the new giddy, and the old giddy wasn't too giddy to begin with. What can be done to stop this relentless march of drabbery? Nothing. But perhaps this book can be used to dull the pain. Included herein: The Ten Worst Films of All Time, as Reviewed by Ezra Pound over Italian Radio Unused Audio Commentary by Howard Zinn and Noam Chomsky, Recorded Summer 2002, forThe Lord of the Rings: Fellowship of the RingDVD (Platinum Series Extended Edition), Part One. How Important Moments in My Life Would Have Been Different If I Was Shot in the Stomach My Beard, Reviewed Circumstances under Which I Would Have Sex with Some of My Fellow Jurors Words That Would Make Nice Names for Babies, If It Weren't for Their Unsuitable Meanings As a Porn Movie Titler, I May Lack Promise Ineffective Ways to Subdue a Jaguar Eleven Lunch Meats I Have Invented Four Things I Would Have Said to Sylvia Plath if I Had Been Her Boyfriend And much, much more, including 20 brilliant new lists . . .
From the example of the life of Abraham, Henry Blackaby will show you how to become God's intimate friend. You will learn how God shapes those He loves into useful, joyful co-workers as they hear and respond to His call in everyday life. Created to Be God's Friend is a remarkable study of our relationship with a personal God who is constantly working in each of our lives.
Every business needs a business plan--a plan to meet the expected and unexpected opportunities and obstacles the future holds. This book will help you take a long, hard look at each element of the plan and show you how to communicate the right message to the right people, and maximize the chances of getting your business launched.
Senior year is a pivotal moment in the life of teens, a time when young men and women are shaping their goals and hopes for the future and seeking spiritual guidance. Creating a Christian Lifestyle, a comprehensive one-semester course, addresses significant issues teens will face as they choose among the many life paths they may travel--single or married life, religious life, or ordained ministry. The text examines themes common to all those paths: identity and autonomy, love, communication, sexuality, friendship, creativity and learning, work, money and possessions, and suffering and healing. Thought-provoking stories, poems, and personal examples lead students into discussion; engaging activities invite reflection, discussion, and journal writing. The full-color lively design and over 50 original artworks by students stimulate students' interest.
It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact, the pace at which developing countries grow is largely determined by the pace at which they close that gap.Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term. In Creating a Learning Society, Joseph E. Stiglitz and Bruce C. Greenwald spell out the implications of this insight for both economic theory and policy. Taking as a starting point Kenneth J. Arrow's 1962 paper "Learning by Doing," they explain why the production of knowledge differs from that of other goods and why market economies alone are typically not efficient in the production and transmission of knowledge. Closing knowledge gaps, or helping laggards learn, is central to growth and development.Combining technical economic analysis with accessible prose, Stiglitz and Greenwald provide new models of "endogenous growth," upending the received thinking about global policy and trade regimes. They show how well-designed government trade and industrial policies can help create a learning society; explain how poorly designed intellectual property regimes can retard learning; demonstrate how virtually every government policy has effects, both positive and negative, on learning; and they argue that policymakers need to be cognizant of these effects. They provocatively show why many standard policy prescriptions, especially associated with "neoliberal" doctrines focusing on static resource allocations, impede learning and explain why free trade may lead to stagnation, while broad based industrial protection and exchange rate interventions may bring benefits, not just to the industrial sector, but to the entire economy.The volume concludes with brief commentaries from Philippe Aghion and Michael Woodford, as well as from Nobel Laureates Kenneth Arrow and Robert Solow.
Creating a Life Together is the only resource available that provides step-by-step practical information distilled from numerous firsthand sources on how to establish an intentional community. It deals in depth with structural, interpersonal and leadership issues, decision-making methods, vision statements, and the development of a legal structure, as well as profiling well-established model communities. This exhaustive guide includes excellent sample documents among its wealth of resources.Diana Leafe Christian is the editor of Communities magazine and has contributed to Body & Soul, Yoga Journal, and Shaman's Drum, among others. She is a popular public speaker and workshop leader on forming intentional communities, and has been interviewed about the subject on NPR. She is a member of an intentional community in North Carolina.
Creating a Life Worth Living helps the reader search memory for inspiration, understand his or her individual artistic profile, explore possible futures, design a daily process and build a structure of support. Each of the 12 chapters, such as "The Drudge We Do For Dollars" and "Excavating the Future," contains specific exercises and daily tasks that help readers to clarify their desires and create a tangible plan of action for realizing dreams. The book also provides inspiring anecdotes and interviews with people who have succeeded in their chosen fields, such as performance artist Anna Devere Smith, writer Sally Tisdale and filmmaker R. J. Cutler. The pursuit of one's dreams is one of the great joys in life but also one of the most terrifying. Creating a Life Worth Living is an invaluable road map for this journey, guiding readers as they take the first tentative steps that are necessary before they can fly.
In order to succeed in today's competitive environment, corporate and nonprofit institutions must create a workplace climate that encourages employees to continue to learn and grow. From the author of the best-selling The Mentor's Guide comes the next-step mentoring resource to ensure personnel at all levels of an organization will teach and learn from each other. Written for anyone who wants to embed mentoring within their organization, Creating a Mentoring Culture is filled with step-by-step guidance, practical advice, engaging stories, and includes a wealth of reproducible forms and tools.
This book focuses on the issues behind why people leave the church, how we can retain them, how we reach those who've already gone and the principles of making those who return feel like they belong.
How can faculty create a strong e presence for their online classes? This volume highlights the need for creating a presence in the online environment. The authors explore the emotional, psychological, and social aspects from both the instructor and student perspective. It provides an instructional design framework and shows how a strong presence contributes to effective teaching and learning. Filled with illustrative examples and based on research and experience, the book contains methods, case scenarios, and activities for creating, maintaining, and evaluating presence throughout the cycle of an online course.
From writing a business plan and financing an idea to choosing the most cost-efficient production method and best-suited sales approach, Creating a Successful Crafts Business provides a sound blueprint for turning a beloved hobby into a lucrative career. Written by two experienced craftspeople who have been through the trials, tribulations, and triumphs of running a crafts business, readers will learn, step by step, how to negotiate with bankers, choose the ideal retail location, promote the business on-line, expand into lucrative new markets, and much more. Filled with the infectious spirit of people who have "been there," this down-to-earth book will bring fledging craft businesses to new levels of profits and success.
Imagine life in Jamestown, America's first permanent English settlement. The nation we inhabit now is a much different place than it was then, more than three centuries ago. Yet there are repeating themes- ideas and issues- in American history that tie the past and present together. This book focuses on nine significant themes in U.S. history. Understanding these themes will help you to make sense of American history.
This book focuses on nine significant themes in U.S. history.
This Creating America Workbook contains: Three Worlds Meet, Beginnings to 1763, Creating a New Nation 1763-1791, The Early Republic, 1789-1844, A Changing Nation, 1810-1860, The Nation Divided and Rebuilt, 1846-1877, America Transformed. 1860-1914, Modern America Emerges, 1880-1920, and Depression, War, and Recovery, 1919-1960.
Creating and Implementing Your Strategic Plan is the best-selling companion to John Bryson's landmark book, Strategic Planning for Public and Nonprofit Organizations. This new edition of the workbook is completely revised and updated and can be used as a stand-alone resource or as a companion to Strategic Planning for Public and Nonprofit Organizations. A step-by-step guide to putting strategic planning to work in public and nonprofit organizations, this indispensable workbook includes easy-to-understand worksheets and clear instructions for creating a strategic plan tailored to the needs of the individual organization. From setting up the meeting room to establishing a vision of the future, every step of the strategic planning process is covered. The workbook shows how to:Refine your organization's mission and valuesAssess your internal and external environmentIdentify and frame strategic issuesFormulate strategies to help manage the issuesCreate, review, and adopt the strategic planAssess the strategic planning process
Build mobile apps efficiently with Kivy, the Python-powered graphical toolkit for creating natural user interfaces with elegant multitouch support. With this hands-on guide, you'll learn step-by-step how to build and deploy a complete Kivy app for iOS and Android devices. If you're just beginning to work with Python, but are reasonably familiar with its syntax, you're ready to go.Each chapter includes exercises, using examples that run on Python 3 and Python 2.7. Learn how Kivy simplifies mobile development with its cross-platform API and domain-specific Kv language, and why this free and open source toolkit is ideal for commercial products.Design custom widgets with the Kv languageDelve into Kivy events, event handlers, and propertiesDynamically change which Kivy widgets are displayedUnderstand and apply iterative development principlesCreate basic animations, using Canvas and graphics primitivesStore local data with Kivy's powerful key value storeAdd basic gestures to switch between app viewsImprove your app's usability with Kivy's built-in widgetsDeploy the app to your Android or iOS device, using Buildozer
Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the "Using Bookshare" page in the Help Center.
Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.
- Bookshare Web Reader - a customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
- DAISY (Digital Accessible Information System) - a digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
- BRF (Braille Refreshable Format) - digital Braille for use with refreshable Braille devices and Braille embossers.
- MP3 (Mpeg audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
- DAISY Audio - Similar to the Daisy 3.0 option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivona's Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.