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In Utah the Loner finds religion-behind the barrel of a gun. . . SHOWER THE BRIDE WITH LEAD. . . The damsel is in distress, or so it seems to Conrad Browning. On his way across the wide, tall Utah territory to California, the Loner meets a beautiful Mormon girl on the run from a forced wedding-and the gun-toting faithful trying to hunt her down. But there are two sides to every story-and the ones you don't hear are the ones that can get you killed. The runaway bride has a little history of her own. Soon, the Loner touches off a storm of unholy gunfire, drawing blood from an outlaw and a death sentence from a patriarch. Among murderers and Mormons, Bibles and bullets, the Loner finds himself riding to a wedding-a ceremony he intends to crash with a vengeance. . .
The Loner didn't just bust out of jail, he busted out twice. The third time might be the charm-or a bullet in the belly. A Bounty On His Head. A Gun In His Hand. He didn't want much-just the chance to drift out of Texas into New Mexico Territory. That's when the Loner discovered there was a price on his head. A victim of mistaken identity, he broke out of Hell Gate Prison a few years back. Now, he's behind bars again, until a sheriff's love-struck daughter decides to come to his aid, and a beautiful bounty hunter-who also has eyes for the Loner-joins in. Riding out of the frying pan and into the fire of a land war, the Loner has all kinds of murderous cutthroats on his trail. But he doesn't have any problem with women-as long as they're willing to ride on the wild side once the lead starts flying.
I'm no hero. In fact, up until a couple of days ago, I was the villain. Kidnapped maidens, scared kids, stole magic tchotchkes--until I got into a little scrape with the union. Now I'm cursed with the worst fate in New Never City--no matter what I do, I gotta be nice. So when a head-case princess named Asia barges into my apartment and asks me to find out who whacked her stepsister, Cinderella, I have no choice but to help her. And I'm more than willing to head back to her parents' castle and do some investigating if it means I can get into her black leather cat suit. Except this twisted sister has a family nutty enough to send the Biggest Baddest Wolf running for the hills--and a freaky little curse of her own. . . More than f***ed-up. Demented. Hilarious. --Mario Acevedo, author of Werewolf Smackdown
Ecology: Principles and Applications is a comprehensive textbook for A-level students and first-year undergraduates taking courses in biology, geography and Earth sciences, who require an introduction to ecology. Studies of human ecology are integrated into the text, and the links to related disciplines are emphasised. The text begins with the ecology of individual organisms and moves on, through communities and ecosystems, to global considerations of biogeography, co-evolution and conservation. Case histories, historical perspectives, controversial theories and extension material are highlighted throughout the book. The second edition has been brought up to date with current syllabuses by the addition of further material on the key issue of conservation, giving excellent coverage of the principles of conservation and using case studies to provide examples of conservation policies in practice. The authors are experienced teachers of ecology at sixth form and undergraduate level.
Why do countries give foreign aid? Although many countries have official development assistance programs, this book argues that no two of them see the purpose of these programmes in the same way. Moreover, the way countries frame that purpose has shaped aid policy choices past and present. The author examines how Belgium long gave aid out of a sense of obligation to its former colonies, The Netherlands was more interested in pursuing international influence, Italy has focused on the reputational payoffs of aid flows and Norwegian aid has had strong humanitarian motivations since the beginning. But at no time has a single frame shaped any one country's aid policy exclusively. Instead, analysing half a century of legislative debates on aid in these four countries, this book presents a unique picture both of cross-national and over time patterns in the salience of different aid frames and of varying aid programmes that resulted.
The National Academies Press (NAP)--publisher for the National Academies--publishes more than 200 books a year offering the most authoritative views, definitive information, and groundbreaking recommendations on a wide range of topics in science, engineering, and health. Our books are unique in that they are authored by the nation's leading experts in every scientific field.
Recent law school graduates often work as temporary attorneys, but law firm layoffs and downsizing have strengthened the temporary attorney industry. Cheaper by the Hour is the first book-length account of these workers. Drawing from participant observation and interviews, Robert A. Brooks provides a richly detailed ethnographic account of freelance attorneys in Washington, DC. He places their document review work in the larger context of the deprofessionalization of skilled labor and considers how professionals relegated to temporary jobs feel diminished, degraded, or demeaned by work that is often tedious, repetitive, and well beneath their abilities. Brooks documents how firms break a lawyer's work into discrete components that require less skill to realize maximum profits. Moreover, he argues that information technology and efficiency demands are further stratifying the profession and creating a new underclass of lawyers who do low-end commodity work.
The Heretic in Darwin's Court explores the controversial life and scientific contributions of Alfred Russel Wallace-Victorian traveler, spiritualist, and scientist who proposed the theory of natural selection with his noted colleague, Charles Darwin. In this biography, Ross A. Slotten recounts Wallace's twelve years of harrowing travels in the western and eastern tropics, which place him in the pantheon of the greatest explorer-naturalists of the nineteenth century. The remaining fifty years of Wallace's life were just as controversial. In addition to diverging from Darwin on two fundamental issues-sexual selection and the origin of the human mind-Wallace pursued topics that most scientific figures of his day conspicuously avoided, including spiritualism, phrenology, mesmerism, environmentalism, and life on Mars.The Heretic in Darwin's Court casts new light on Wallace's intellectual investigations into the origins of life, consciousness, and the universe itself. His achievements remain some of the most inspired scientific accomplishments in history.
An anthology of works about the connection between art and culture.
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: Brands are underleveraged The business strategy is at risk because of inadequate brand platforms The business faces a relevance threat caused by emerging subcategories The firm's brands are tired and bland Strategy is paralyzed by a lack of priority among the brands Brands are cluttered and confusing to both customers and employees The firm needs to move into the super-premium or value arenas to create margin or sales volume Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized byBrandweekas "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker's two previous bestselling books,Brand Leadershipwill be essential reading for line executives and brand managers in market-driven firms worldwide.
Now You're Talking!Do you want to be bulletproof at work, secure in your relationship, and content in your own skin? If so, it's more important than ever to be aware of what your body is saying to the outside world. Unfortunately, most of what you've heard from other body language experts is wrong, and, as a result, your actions may be hurting, not helping, you. With sass and a keen eye, media favorite Janine Driver teaches you the skills she used every day to stay alive during her fifteen years as a body-language expert at the ATF. Janine's 7-day plan and her 7-second solutions teach you dozens of body language fixes to turn any interpersonal situation to your advantage. She reveals methods here that other experts refuse to share with the public, and she debunks major myths other experts swear are fact: Giving more eye contact is key when you're trying to impress someone. Not necessarily true. It's actually more important where you point your belly button. This small body shift communicates true interest more powerfully than constant eye contact.The "steeple" hand gesture will give you the upper hand during negotiations and business meetings. Wrong. Driver has seen this overbearing gesture backfire more often than not. Instead, she suggests two new steeples that give you power without making you seem overly aggressive: the Basketball Steeple and the A-OK Two-Fingered Steeple. Happy people command power and attention by smiling just before they meet new people. Studies have shown that people who do this are viewed as Beta Leaders. Alpha leaders smile once they shake your hand and hear your name. At a time when every advantage counts--and first impressions matter more than ever--this is the book to help you really get your message across.From the Hardcover edition.
The story of how Ki-pat ingeniously brings rain to the arid Kapiti Plain.
Keeping her tummy full of honey is what Rabbit has in mind. But Lion protests. That honey comes from his calabash tree. "I'm going to eat you!" he roars. But Rabbit and her friends are determined to outwit the mighty dimwit.
When Mosquito tells iguana a terrible lie, he sets off a chain of events. Owl will not wake the sun, so there is not sunrise. Find out what happens in this West-African tale and find out why mosquitos buzz in people's ears. Winner of the 1976 Caldecott Medal for best picture book.
What's a little lamb to do about a big, oafish coyote that wants to eat her? Why, trick him, of course! "This folk tale from the west of Mexico is energetically told and comfortably packed with many recognizable motifs. Aardema and Mathers are felicitously paired in a tale of trickery rewarded that begs to be read aloud. A glossary to correct Spanish pronunciation is conveniently placed at the beginning of the tale."--(starred)Horn Book.
Adult Bible Studies for Fall 2013. Lesson writer: Chuck Aaron. Editor: Jan Turrentine.
Adult Bible Study book by Chuck Aaron, pastor at Whaley United Methodist Church in Gainesville, Texas.
This book presents the actual statements and writings of jihadis expressing their views on virtually every subject relevant to their cause. It is not about Islam as it is practiced in its many varieties in Muslim communities throughout the world, nor is it about Islamic fundamentalism or the various Islamist political movements. Rather, it is about a small group of Muslims who carry out and promote terrorism in the name of Islam. Because the jihadis' statements are often more appalling and more profoundly revealing than the accounts that have been written about jihadi terrorism, this book provides unfiltered access to a broad range of the stories, rationales, ideas, and arguments of jihadi terrorists and those who support them. Introductory and contextual material is also included, to provide the background and origins of what the jihadis are saying?to each other and to the world. It is hoped that this will provide greater insights into the motives, plans, and participants in jihadi terrorism, as well as the nature of the threat they pose. Not all of the quotations are from prominent jihadis. Some have been selected because they are representative, others because they are contradictory, and still others because they provide a unique insight into the jihadi mentality.
The man who shattered Babe Ruth's lifetime home run record, Henry "Hammering Hank" Aaron left his indelible mark on professional baseball and the world. But the world also left its mark on him. I Had a Hammer is much more than the intimate autobiography of one of the greatest names in pro sports-it is a fascinating social history of twentieth-century America. With courage and candor, Aaron recalls his struggles and triumphs in an atmosphere of virulent racism. He relives the breathtaking moment when, in the heat of hatred and controversy, he hit his 715th home run to break Ruth's cherished record-an accomplishment for which Aaron received more than 900,000 letters, many of them vicious and racially charged. And his story continues through the remainder of his milestone-setting, barrier-smashing career as a player and, later, Atlanta Braves executive--offering an eye-opening and unforgettable portrait of an incomparable athlete, his sport, his epoch, and his world.
For the past two decades Americans over age 60 have increasingly delayed their withdrawal from the workforce, a reversal of a century-old trend toward early retirement. For instance, from 1991 to 2010 the employment rate increased by more than half among 68-year-old men and by about two-thirds among women of the same age.Using data from the Current Population Survey, Working Our Way out of the Deficit explores the historical trajectory of retirement and the labor force participation rate of older men and women. Who chooses to delay retirement? Have older workers delayed their departure from career jobs? How will working longer affect the outlook for the federal budget? Brookings economists Henry Aaron and Gary Burtless join with renowned colleagues to examine the impact of extended employment against the backdrop of the federal deficit problem. They posit that working longer could help reduce the soaring costs of entitlement programs including Social Security and Medicare.Aaron and Burtless have also developed new evidence on the role of career jobs. This evidence suggests that lengthening the careers of older workers who have held their jobs for a decade or more significantly contributes to the trend toward later retirement. As the nation faces a prolonged jobs gap, Working Our Way out of the Deficit provides an important work on a crucial segment of the employment market and guides us toward a path for future recovery.
In response to requests from instructors and students for shorter and less expensive composition readers, this is "40 Model Essays" -- featuring material adapted from the successful "The Compact Reader".
This writer's handbook begins with an overview of the composition process, followed by detailed treatments of issues of clarity and style, sentence mechanics, spelling and punctuation, and research and documentation. Particular attention is also given to the use of computers, literary analysis, and business writing.
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