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Between the ages of 12 and 24, the brain changes in important, and oftentimes maddening, ways. It's no wonder that many parents approach their child's adolescence with fear and trepidation. According to renowned neuropsychiatrist Daniel Siegel's New York Times bestseller Brainstorm, if parents and teens can work together to form a deeper understanding of the brain science behind all the tumult, they will be able to turn conflict into connection and form a deeper understanding of one another. In Brainstorm, Siegel illuminates how brain development impacts teenagers' behavior and relationships. Drawing on important new research in the field of interpersonal neurobiology, he explores exciting ways in which understanding how the teenage brain functions can help parents make what is in fact an incredibly positive period of growth, change, and experimentation in their children's lives less lonely and distressing on both sides of the generational divide.
This fascinating book presents accounts of seizures and epilepsy written by adult patients in their own words. These personal, heartfelt passages realistically detail the feelings experienced before, during, and after a wide variety of seizures, and offer valuable insights to lay persons and professionals alike. Dr. Schachter first provides an overview of epilepsy and different seizure types from a medical perspective, and then presents a diverse collection of seizure descriptions written by patients. The book concludes with statements by some of these patients about what life with epilepsy is like, including the fear of having a seizure, the social and occupational problems encountered, and the psychological impact of the stigma still prevalent in our culture.
Discussions on artificial intelligence, philosophy, and cognitive psychology.
What is morality? Where does it come from? And why do most of us heed its call most of the time? In Braintrust, neurophilosophy pioneer Patricia Churchland argues that morality originates in the biology of the brain. She describes the "neurobiological platform of bonding" that, modified by evolutionary pressures and cultural values, has led to human styles of moral behavior. The result is a provocative genealogy of morals that asks us to reevaluate the priority given to religion, absolute rules, and pure reason in accounting for the basis of morality. Moral values, Churchland argues, are rooted in a behavior common to all mammals--the caring for offspring. The evolved structure, processes, and chemistry of the brain incline humans to strive not only for self-preservation but for the well-being of allied selves--first offspring, then mates, kin, and so on, in wider and wider "caring" circles. Separation and exclusion cause pain, and the company of loved ones causes pleasure; responding to feelings of social pain and pleasure, brains adjust their circuitry to local customs. In this way, caring is apportioned, conscience molded, and moral intuitions instilled. A key part of the story is oxytocin, an ancient body-and-brain molecule that, by decreasing the stress response, allows humans to develop the trust in one another necessary for the development of close-knit ties, social institutions, and morality. A major new account of what really makes us moral, Braintrust challenges us to reconsider the origins of some of our most cherished values.
In recent years, the advent of MRI technology seems to have unlocked the secrets of the human mind, revealing the sources of our deepest desires, intentions, and fears. As renowned psychiatrist and scholar Sally Satel and psychologist Scott O. Lilienfeld demonstrate in Brainwashed, however, the explanatory power of brain scans in particular and neuroscience more generally has been vastly overestimated. Although acknowledging its tremendous potential, the authors argue that the overzealous application of the burgeoning field of brain science has put innocent people in jail, prevented addicts from healing themselves, and undermined notions of free will and responsibility. A provocative challenge to the use and abuse of a seductive science, Brainwashed offers an essential corrective to determinist explanations of human behavior.
When parents send their children off to college, mom and dad hope they'll return more cultivated, knowledgeable, and astute--able to see issues from all points of view. But, according to Ben Shapiro, there's only one view allowed on most college campuses: a rabid brand of liberalism that must be swallowed hook, line, and sinker. In this explosive book, Ben Shapiro, a college student himself, reveals how America's university system is one of the largest brainwashing machines on the planet. Examining this nationwide problem from firsthand experience, Shapiro shows how the leftists who dominate the universities--from the administration to the student government, from the professors to the student media--use their power to mold impressionable minds. Fresh and bitterly funny, this book proves that the universities, far from being a place for open discussion, are really dungeons of the mind that indoctrinate students to become socialists, atheists, race-baiters, and narcissists.
Readers, buy this book. You will never read a book that is this important. You will care for this book as if it is your own child. You will feel overwhelming anxiety and nausea without this book. You will no longer need any other entertainment after buying this book. You will buy this book for you and your friends. Readers possibly will not be manipulated by the above sentences. However, this humorous guide will provide these inexperienced, future mind persuaders with the tools and techniques of the brainwashing trade to achieve their most immediate life objectives. Readers will learn how to: manipulate friends to believe your viewpoints; repeat phrases until they are jarred into their families' thoughts; use Pavlovian reinforcement to persuade significant others to do housework. With Brainwashing for Beginners, readers will convince and convert the world around them today. Buy this book.
Dr. Karen Crendall's suicide didn't make sense. She was on the verge of a medical breakthrough-using brain tissue DNA to recapture aural and visual memories. Joanna Blalock and detective Jake Sinclair are convinced it was murder. But to prove their case they have to use the victim's revolutionary research-and enter the recesses of Dr. Crandall's mind-to unveil a killer hidden in memory's darkest realm.
Remember those tantalizing smells coming from Grandma's kitchen as she made her treasured, slow-cooked meals? Braises and Stews, brings modern convenience and style to good old-fashioned comfort food. Organized by main ingredient, this handy cookbook dishes up the secrets for making such savory one-pot meals as Classic Pot Roast or Pub Short Ribs. Lighter fare like Coq au Vin prepared with white wine or a Roman-inspired Spring Stew of Favas, Artichokes, and Fresh Peas will appeal to those with smaller appetites. Why stew over dinner when there are so many tasty options to throw in the pot?
Allee Rosen is a lot of things: high school senior, overachiever, brain. The one thing Allee is not is supermodel material-at least that's what she thinks until modeling scouts spot her and she moves to Miami to work with an elite modeling agency. Suddenly Allee is swept up'p in a whirlwind of designer labels, photo shoots, go-sees and some seriously backstabbing models. Will this fabulous new life go to her head? New author Debbie Reed Fischer offers readers a fresh, fun, and honest peek into the crazy and glamorous world of professional modeling.
THE DADDY MAKEOVER Eben Spencer learned long ago to keep his eye on the ball and his emotions under wraps. This philosophy has taken him to the pinnacle of success in business. But in his personal life, it led to a shattered marriage. So it's just him and his little girl...until he meets Sage Benedetto. She's warm, emotional, open-everything Eben is not. Sage's bewitching nature soon has this tycoon rethinking his future.... HIS SECOND-CHANCE FAMILY As a teenager Julia Blair found more than fun in the sun at Cannon Beach. She found a home-in the arms of her first love, Will Garrett. A bright future stretched out in front of Julia.... Though life hadn't worked out as planned, here she is, back in Cannon Beach, with her two kids in tow. Only to find Will there, too. Julia believes Will can still make her dreams come true, but will he let her into his heart to do the same for him?
Two favorite Brambleberry House stories fromUSA TODAY bestselling author RaeAnne Thayne THE DADDY MAKEOVER Eben Spencer learned long ago to keep his eye on the ball and his emotions under wraps. This philosophy has taken him to the pinnacle of success in business. But in his personal life, it led to a shattered marriage. So it's just him and his little girl...until he meets Sage Benedetto. She's warm, emotional, open-everything Eben is not. Sage's bewitching nature soon has this tycoon rethinking his future.... HIS SECOND-CHANCE FAMILY As a teenager Julia Blair found more than fun in the sun at Cannon Beach. She found a home-in the arms of her first love, Will Garrett. A bright future stretched out in front of Julia.... Though life hadn't worked out as planned, here she is, back in Cannon Beach, with her two kids in tow. Only to find Will there, too. Julia believes Will can still make her dreams come true, but will he let her into his heart to do the same for him?
From the beloved illustrator and author of A Nest for Celeste comes Brambleheart, a beautiful tale about nature, imagination, and how love is the greatest thing we build. With stunning black-and-white artwork, Henry Cole's animal fantasy adventure harkens back to Brian Jacques's Redwall and Avi's Poppy series.In the Hill, animals work as Weavers, Smelters, and Carvers--but Twig doesn't know who he wants to be. He tries very hard in all his classes, but his imagination wanders to his favorite books or the delicious mayapples growing beyond the scavenge yard . . . and then he loses his focus. After Twig makes a big mistake in front of everyone, he sets out on a secret journey to discover himself. But as he wanders deeper into the Yard than he's ever wandered before, Twig finds a curious colored globe. A dragon's egg--which hatches in front of his eyes.Now protecting the baby dragon is all Twig wants to do. But when he learns that his secret might hurt others, he's forced to make a choice between his place in the world and the feelings in his heart.
This is the story of the Bramble family--Margaret, Max, and Edie--three adult siblings careening through wildly different byways of adult life. Margaret, mother of three, is about to take her ailing father into the tumult and chaos of her already overcrowded home. Edie is young and single, but struggling mightily to anchor her solitary life. Max, newly married, newly a father, is buckling under the weight of new responsibilities. Over the course of one critical season, a long hidden secret will be revealed, remaking each of them, and all they thought they knew about themselves.
What if your mother was a criminal? What if her crime was magic? What if magic ran in the family?Bran Hambric was found alone in a locked bank vault when he was six years old. He doesn't have a clue how he got there, or any memory of his past. There's only one explanation: Magic. But magic is outlawed in the Great and Glorious City of Dunce.Eight years later, a twisted, hissing creature confronts Bran and his foster father, Sewey, on their rooftop. Sewey believes it's a gnome, but not Bran. (Sewey isn't the brightest Duncelander to being with.) Bran soon discovers that whatever leapt onto his roof is connected to the mother he never knew...and that Bran himself is the missing link in a plot so secret and evil that those behind it will stop at nothing to hunt him down.Armed with wands and weapons, Bran's enemies are about to attack - with all the power of a horrible curse and a terrible crime. Magic won't be the only law broken in the City of Dunce...
From Robert E. Howard's fertile imagination sprang some of fiction's greatest heroes, including Conan the Cimmerian, King Kull, and Solomon Kane. But of all Howard's characters, none embodied his creator's brooding temperament more than Bran Mak Morn, the last king of a doomed race. In ages past, the Picts ruled all of Europe. But the descendants of those proud conquerors have sunk into barbarism . . . all save one, Bran Mak Morn, whose bloodline remains unbroken. Threatened by the Celts and the Romans, the Pictish tribes rally under his banner to fight for their very survival, while Bran fights to restore the glory of his race. Lavishly illustrated by award-winning artist Gary Gianni, this collection gathers together all of Howard's published stories and poems featuring Bran Mak Morn-including the eerie masterpiece "Worms of the Earth" and "Kings of the Night," in which sorcery summons Kull the conqueror from out of the depths of time to stand with Bran against the Roman invaders. Also included are previously unpublished stories and fragments, reproductions of manuscripts bearing Howard's handwritten revisions, and much, much more. Special Bonus: a newly discovered adventure by Howard, presented here for the very first time. From the Trade Paperback edition.
Martin Shaw's writing rattles the cages of souls. In A Branch from the Lightning Tree, Shaw creates links between the wildness in landscape and language, with myth being the bridge between the two. Shaw uses four great myths from Welsh, Norwegian, Siberian, and Russian territories that explore the process of leaving what is considered safe and predictable and journeying out into wild, uncertain areas of nature and the psyche. Shaw's work focuses on both men and women's movement into wildness as part of the bigger awareness of climate change and ecology. It presents the old stories as keys into any debate on these issues, showing how the ability to think metaphorically and mythologically "re-enchants" our perspectives.
Nestled along the shores of the beautiful Great Lakes, Meyers Orchard is where Shelby Meyers found unexpected love and strength--and now must forge a new life on her own terms...Marriage marks both a happy ending and a new chapter for Shelby Meyers. She and Ryan Chambers have overcome tremendous odds to stand together in her grandparents' orchard on the bluffs of Lake Superior, exchanging vows. Still, there are challenges old and new to contend with. Shelby struggles to find her niche among Ryan's prominent Chicago family, while her own mother remains unreliable and unpredictable, impacting her life even from afar. Though Shelby's love for Ryan is as deep-rooted as the orchard, her rocky upbringing makes her hesitant to start a family. Before she can reconcile those feelings, a personal tragedy throws Shelby's confidence, and her marriage, into crisis. To move forward she'll have to go back--to her Great Lakes hometown and her mother, and to secrets she could never have guessed at, as she resolves to branch out on her own...
Praise for Brand Advocates"Ignite your Advocates! Fuggetta shows you how."--SCOTT MONTY, Head of Social Media, Ford"Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force."--SUSAN HELSTAB, Executive Vice President of Marketing, Four Seasons Hotels and Resorts"Advocacy is the ultimate goal for every brand. And Rob Fuggetta has given us the ultimate guidebook to brand advocacy. Simple, clear, and filled with practical advice, this book shows you how to turn your enthusiastic customers into a powerful Brand Army."--PORTER GALE, former Vice President of Marketing, Virgin America"In an era of connected consumerism, advocacy puts the word in word of mouth. Nothing is more authentic or effective. This book shows you exactly how to find and engage your advocates."--BRIAN SOLIS, Principal Analyst, Altimeter Group, and author, The End of Business as Usual"Inspiring Advocates is one of Method's seven obsessions. Get this book and be inspired. Highly recommended!"--ERIC RYAN, Cofounder, Method"Fuggetta's equation for building great brands in the social media age is proven and powerful. Every hotel marketer should read this book." --CHIP CONLEY, Founder, Joie De Vivre Hospitality, and author, Emotional Equations"Brand Advocates is a book every public relations professional should read. It's the definitive guide to authentic advocacy."--AEDHMAR HYNES, Chief Executive Officer, Text 100 Public Relations"Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. As a result, trust has shifted to the participants. Many brands, knowing their credibility has diminished, rely on advocacy programs where trusted members of the community are given a platform and encouraged to speak. Fuggetta shows you exactly how to create an advocacy program that empowers your trusted Advocates."--JEREMIAH OWYANG, Partner, Altimeter Group
Hands-on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand - a personal brand, how others see us - which is shaped by what we do, say, write, and otherwise present ourselves to others. We can't fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don't even try. That is, we don't take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action. This isn't a book about manipulating others, putting on airs, or saying things you don't really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else. Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today's competitive and interconnected world.
Branding is more than a great logo. A brand is the essence of an organization--its DNA--impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation * 5 elements that trigger brand insistence * Turning brand strategy into advertising * Online branding * Private label brands * Creating "category of one" brands * Social responsibility, sustainability, and storytelling * 60 nontraditional marketing techniques * Metrics * And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.
The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella, The Brand Challenge explains the nuances of building brands in different industries with a chapter devoted to each to give the reader the most up-to-date understanding of how to apply brand theory. It contains original contributions from many of the world's leading brand experts who lift the veil on brand building in their specific sector. The book encourages readers to apply practices from one category to another to foster innovation in brands and successful brand building. Contributing Authors: Al Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-No l Kapferer (luxury), Jesko Perrey (retail), Thomas Meyer (retail), Simon Glynn (B2B), Michael D'Esopo (B2B), Professor Walter McDowell (TV), Mike Symes (finance), Jocelyne Daw (non-profit), Professor Joseph Hancock (fashion), Professor John O'Neill (hospitality), Jeremy Hildreth (city), JT Singh (city), Howard Breindel (technology), Sue Bridgewater (football)
A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary When Martin Luther posted his "theses" on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. Publishing in advance of the Reformation's 500th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.From the Hardcover edition. that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years.Publishing in advance of the Reformation's 500th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in all of human history.
He was the boy from the wrong side of the tracks, but that hadn't stopped Wade Armstrong from wanting Edie Brand while they were in high school. Now she was back in town, and Wade felt compelled to keep her safe--even if it meant moving in with her. Edie's pretty face had always gotten her noticed, but now it had earned the former model the admiration of a stalker. So she left L.A. for her Oklahoma hometown, hoping for a place to hide, and found shelter in the most unexpected place. But as the stalker got closer to home, independent Edie had to entrust her life to Wade's protection--and found herself surrendering her heart, as well.
He was the boy from the wrong side of the tracks, but that hadn't stopped Wade Armstrong from wanting Edie Brand while they were in high school. Now she was back in town, and Wade felt compelled to keep her safe - even if it meant moving in with her. Edie's pretty face had always gotten her noticed, but now it had earned the former model the admiration of a stalker. So she left L.A. for her Oklahoma hometown, hoping for a place to hide, and found shelter in the most unexpected place. But as the stalker got closer to home, independent Edie had to entrust her life to Wade's protection - and found herself surrendering her heart, as well. Miniseries: The Oklahoma All-Girl Brands #2