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Showing 26 through 50 of 74,862 results

Brand Leadership

by David A. Aaker Erich Joachimsthaler

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized byBrandweekas "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker's two previous bestselling books,Brand Leadershipwill be essential reading for line executives and brand managers in market-driven firms worldwide.

The Doctors 5-Minute Health Fixes: The Prescription for a Lifetime of Great Health

by Mariska Van Aalst The Doctors

<p>Paging Dr. Jim, Dr. Travis, Dr. Lisa, and Dr. Drew! America needs your help—and your 5-minute health fixes. <p>If you are like many, you probably think you just don't have time to be healthy: It's too much work, and there's just too much conflicting information out there. <p>Both leave you feeling powerless. But the best doctors know that an informed patient is a healthy patient. So before you lift your hands in defeat, know that great health is just a page away—and much easier to achieve than you think. <p>After combing the very latest medical literature, the Doctors have isolated the seven factors that have been linked to the most vibrant, happiest, longest lives. <p>The secret? Each body system (heart, brain, gut, skin) can be vastly improved with very small shifts in your lifestyle—most of which take less than five minutes to do. And whether it's adding cinnamon to your coffee to balance blood sugar, sipping cold water through a straw to nix nicotine cravings, or brushing and flossing your teeth before you eat each morning to prevent heart disease, all are easy fixes that anyone can make.Utilizing the show's dynamic expert hosts, and based on interviews and research from the top authorities in multiple disciplines, The Doctors 5-Minute Health Fixes is the one-stop source for readers looking for comprehensive, top-notch self-care advice and novel, cutting-edge tips, trivia, and information. Use these helpers as building blocks, and before you know it you're easily on your way to 24-hour health . . . while preventing disease, reversing aging, getting the most out of your annual checkup, and looking fantastic.

As Gouda as Dead

by Avery Aames

Someone is cheesed off . . .Providence, Ohio, is celebrating Valentine's Day with weeklong events, including lovers' baskets with heart-shaped cheeses at Fromagerie Bessette. Charlotte Bessette is celebrating by finally walking down the aisle with the man of her dreams, handsome artisanal cheese farmer, Jordan Pace. But when a beloved bar owner is discovered murdered on Jordan's farm, he believes they should reschedule their wedding given the grim turn of events.Charlotte is heartsick over the postponement. This killer crossed the wrong woman. No one, but no one, is ruining her wedding plans!

Clobbered by Camembert

by Avery Aames

Cheese store owner Charlotte Bessette is setting up for the town's Winter Wonderland fair. Then, when an old friend is found dead in the cottage of Charlotte's assistant Rebecca, a suspicion falls on Rebecca's boyfriend, a honeybee farmer. While the town buzzes with gossip, can Charlotte catch the culprit without getting stung herself?

Days of Wine and Roquefort

by Avery Aames

Murder, like Roquefort, stinks... Cheese Shop owner Charlotte Bessette's life seems quieter than ever with her fiancé out of town and her cousin Matthew and his children out of the house. But before she can put up her feet and enjoy a glass of chardonnay, Matthew asks her to play host to Noelle Adams, a bright sommelier visiting to help grow business for the local winery. An affable wine aficionado, Noelle is paired well with the cheese expert Charlotte--but something seems to be troubling the secretive houseguest, and Charlotte's life is upended when she finds the sparkling woman dead. Between Noelle's hotheaded ex, the cagey owners of the winery, its jaded manager, and a wily reporter, Charlotte has her pick of suspects, but she needs to act fast--this is a mystery that only gets more dangerous with age. RECIPES INCLUDED!

For Cheddar or Worse

by Avery Aames

In the new Cheese Shop Mystery from the Agatha Award-winning author of As Gouda as Dead, an extra-sharp tongued cheese critic is cut down during a summer cheese festival.It's time for the annual Cheese Festival in Providence, Ohio, and Charlotte Bessette's cheese shop is packed with homemade specialties. Meanwhile, her friend Erin is prepping her dairy farm and inn for cheese makers, marketers, journalists, and one surprise guest--Lara Berry, pretentious cheese whiz, pompous bestselling author, and pungent critic whose extra sharp tongue can crumble a reputation. Even though any love for Lara by her friends curdled long ago, Charlotte is surprised when the foodie is smothered to death in her room at Erin's inn. Accusations start flying, but the one laying blame on Erin strikes Charlotte as a crock. Now, to clear her friend's name, Charlotte has to sift through Lara's ex-lovers, former business partners, and unforgiving enemies to find a killer before Lara's past casts a tainted pall on the festival's future.RECIPES INCLUDED

The Long Quiche Goodbye

by Avery Aames

Welcome to the grand opening of Fromagerie Bessette. Or as it's more commonly known by the residents of small-town Providence, Ohio-the Cheese Shop. Proprietor Charlotte Bessette has prepared a delightful sampling of bold Cabot Clothbound Cheddar, delicious tortes of Stilton and Mascarpone, and a taste of Sauvignon Blanc-but someone else has decided to make a little crime of passion the piece de resistance. Right outside the shop Charlotte finds a body, the victim stabbed to death with one of her prized olive-wood handled knives.Watch a Video

The Long Quiche Goodbye

by Avery Aames

Welcome to the grand opening of Fromagerie Bessette. Or as it's more commonly known by the residents of small- town Providence, Ohio-the Cheese Shop. Proprietor Charlotte Bessette has prepared a delightful sampling of bold Cabot Clothbound Cheddar, delicious tortes of Stilton and Mascarpone, and a taste of Sauvignon Blanc-but someone else has decided to make a little crime of passion the piece de resistance. Right outside the shop Charlotte finds a body, the victim stabbed to death with one of her prized olive-wood handled knives. Watch a Video

Lost and Fondue

by Avery Aames

When a body is found in a long-abandoned winery, cheese shop owner Charlotte Bessette trades in her fondue fork for a flashlight to clear a friend's niece of suspicion. But as Charlotte starts to turn up the truth, the killer starts turning up the heat. Watch a Video

To Brie or Not To Brie

by Avery Aames

Murder, revenge, and secrets: Shakespeare has arrived in Providence, Ohio... Charlotte Bessette--owner of Fromagerie Bessette, known by locals as The Cheese Shop--has a lot on her plate: setting a date with her fiancé, feeding the actors in her grandmother's production of Hamlet, and planning the menu for her best friend and cousin's upcoming wedding. At least her new creation--sinfully delicious Brie blueberry ice cream--has turned out perfectly. Just days before the wedding, a stranger turns up dead in the Igloo Ice Cream Parlor's freezer, his head bashed with a container of Charlotte's signature ice cream. But this stranger turns out to be more than he seems, and his death threatens to unravel all that Charlotte has worked for. She has no choice but to add one more thing to her to-do list: find the killer before the villain destroys all that she loves.

Industrial/Organizational Psychology: An Applied Approach (Sixth Edition)

by Michael G. Aamodt

Striking a balance between research, theory, and application, the sixth edition of INDUSTRIAL/ORGANIZATIONAL PSYCHOLOGY: AN APPLIED APPROACH prepares readers for their future careers through a combination of scholarship, humor, case studies, and practical applications. Readers will see the relevance of industrial/organizational psychology their everyday lives through such practical applications as how to write a resume, survive an employment interview, write a job description, create a performance appraisal instrument, and motivate employees. Charts and tables simplify such complicated issues as employment law, job satisfaction, work motivation and leadership.

Clinician's Handbook for Obsessive Compulsive Disorder

by Frederick Aardema Kieron O'Connor

This book is the first to bring together new research to offer a hands-on clinical guide to treating people with all types of obsessive compulsive disorder (OCD) using an inference-based therapy (IBT). Provides clinical examples from the full range of OCD subtypesCoverage integrates theory and applicationDecribes case management in detail - from initial assessment to terminating therapy and follow-upShows how IBT can also be generalized and applied to other serious psychiatric disorders

Why Mosquitoes Buzz in People's Ears

by Verna Aardema

When Mosquito tells iguana a terrible lie, he sets off a chain of events. Owl will not wake the sun, so there is not sunrise. Find out what happens in this West-African tale and find out why mosquitos buzz in people's ears. Winner of the 1976 Caldecott Medal for best picture book.

The Little, Brown Handbook (Thirteenth Edition)

by Jane E. Aaron H. Ramsey Fowler

<P>The gold standard of handbooks – unmatched in accuracy, currency, and reliability. <P>The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily.<P> While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available–with grammar coverage that is second to none.<P> With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields.

Wreck of the Old 97, The

by Larry G. Aaron

With Fast Mail train No. 97 an hour behind schedule, locomotive engineer Steve Broady, according to legend, swore to "put her in Spencer on time" or "put her in Hell." Through eyewitness reports and court testimonies, historian Larry Aaron expertly pieces together the events of September 27, 1903, at Danville, Virginia, when the Old 97 plummeted off a forty-five-foot trestle into the ravine below. With more twists and turns than the railroad tracks on which the Old 97 ran, this book chronicles the story of one of the most famous train wrecks in American history, as well as the controversy surrounding "The Wreck of the Old 97," that most famous ballad, which secured the Old 97 a place within the annals of American folklore.

The Spirit Thief: The Legend of Eli Monpress Book 1

by Rachel Aaron

Eli Monpress is talented. He's charming. And he's a thief. But not just any thief. He's the greatest thief of the age - and he's also a wizard. And with the help of his partners - a swordsman with the most powerful magic sword in the world but no magical ability of his own, and a demonseed who can step through shadows and punch through walls - he's going to put his plan into effect. The first step is to increase the size of the bounty on his head, so he'll need to steal some big things. But he'll start small for now. He'll just steal something that no one will miss - at least for a while. Like a king.

Midnight Riot

by Ben Aaronovitch

Probationary Constable Peter Grant dreams of being a detective in London's Metropolitan Police. Too bad his superior plans to assign him to the Case Progression Unit, where the biggest threat he'll face is a paper cut. But Peter's prospects change in the aftermath of a puzzling murder, when he gains exclusive information from an eyewitness who happens to be a ghost. Peter's ability to speak with the lingering dead brings him to the attention of Detective Chief Inspector Thomas Nightingale, who investigates crimes involving magic and other manifestations of the uncanny. Now, as a wave of brutal and bizarre murders engulfs the city, Peter is plunged into a world where gods and goddesses mingle with mortals and a long-dead evil is making a comeback on a rising tide of magic.

Whispers Under Ground: Rivers Of London, Moon Over Soho, Whispers Under Ground (Rivers of London #3)

by Ben Aaronovitch

A WHOLE NEW REASON TO MIND THE GAP It begins with a dead body at the far end of Baker Street tube station, all that remains of American exchange student James Gallagher—and the victim’s wealthy, politically powerful family is understandably eager to get to the bottom of the gruesome murder. The trouble is, the bottom—if it exists at all—is deeper and more unnatural than anyone suspects . . . except, that is, for London constable and sorcerer’s apprentice Peter Grant. With Inspector Nightingale, the last registered wizard in England, tied up in the hunt for the rogue magician known as “the Faceless Man,” it’s up to Peter to plumb the haunted depths of the oldest, largest, and—as of now—deadliest subway system in the world. At least he won’t be alone. No, the FBI has sent over a crack agent to help. She’s young, ambitious, beautiful . . . and a born-again Christian apt to view any magic as the work of the devil. Oh yeah—that’sgoing to go well.

The Cambridge Companion to: The Cambridge Companion to Saul Bellow

by Victoria Aarons

Saul Bellow is one of the most influential figures in twentieth-century American literature. Bellow's work explores the most important cultural and social experiences of his era: the impact of the Holocaust, the urban experience of European immigrants from a Jewish perspective, the fraught failures of the Vietnam War, the ideological seductions of Marxism and Modernism, and the changing attitudes concerning gender and race. This Companion demonstrates the complexity of this formative writer by emphasizing the ways in which Bellow's works speak to the changing conditions of American identity and culture from the post-war period to the turn of the twenty-first century. Individual chapters address the major themes of Bellow's work over more than a half-century of masterfully crafted fiction, articulating some of the most significant cultural experiences of the American twentieth century. It provides a comprehensive and accessible overview of a key figure in American literature.

Quantum Computing since Democritus

by Scott Aaronson

Written by noted quantum computing theorist Scott Aaronson, this book takes readers on a tour through some of the deepest ideas of maths, computer science and physics. Full of insights, arguments and philosophical perspectives, the book covers an amazing array of topics. Beginning in antiquity with Democritus, it progresses through logic and set theory, computability and complexity theory, quantum computing, cryptography, the information content of quantum states and the interpretation of quantum mechanics. There are also extended discussions about time travel, Newcomb's Paradox, the anthropic principle and the views of Roger Penrose. Aaronson's informal style makes this fascinating book accessible to readers with scientific backgrounds, as well as students and researchers working in physics, computer science, mathematics and philosophy.

All in One Place

by Carolyne Aarsen

Terra Froese has spent most of heradult life bouncing from job to job,man to man, and drink to drink. Butwhen her latest relationship andjob simultaneously fall apart, sheleaves Seattle for rural Montana tovisit her sister, Leslie VandeKeere,to whom she hasn't spoken in overa year. If anyone can help Terrasort out her life, it'll be Leslie, whohas managed success despite familyodds and a recent move fromcity to country. With plans to rescueherself and her sister from thethreat of going nowhere, Terra's infor a big surprise--Leslie likes hernew country life. When Terra rebels against her sister'sconformity, how much wildness can the VandeKeeresstand in order to keep the family ALL IN ONE PLACE?

Any Man of Mine

by Carolyne Aarsen

Living with three brothers has taught me what I don't want in a husband. "Guys" who can only converse about farming, welding and hockey won't cut it. And those who prefer a rodeo to a symphony or dusty jeans to a nice suit are not for me. Unfortunately, my hometown is full of guys just like my brothers. So I've been planning to move to the city for a fresh start. But now I'm having second thoughts. There's a new man in town. . . ;a churchgoer who's cultured, wears suits and, most important, is nothing like my brothers.

The Bachelor Baker

by Carolyne Aarsen

An Unlikely Partnership Opening a business isn't a piece of cake-something Melissa Sweeney discovers when an anonymous benefactor brings her to Bygones, Kansas. She can't fulfill her longtime dream of starting up her own bakery without help. But with his traditional views of work and family, Brian Montclair is the unlikeliest candidate for the job. Even more surprising is the powerful attraction sprouting up between the rugged mechanic and his fiercely independent new boss. Brian's heart and soul belong to his hardworking community that is slowly coming back to life. Melissa wants to be part of that transformation...if she can make Brian believe they can be true partners in everything-including love. The Heart of Main Street: They're rebuilding the town one step-and heart-at a time.

A Cowboy for the Twins

by Carolyne Aarsen

Cowboy DaddyShauntelle Dexter’s twin girls think they’ve found their perfect new dad in cowboy Noah Cosgrove. But how could she ever be interested in the man her family believes responsible for her brother’s death? Besides, while she’s putting down roots in Cedar Ridge, the big-city contractor will soon be hitting the highway straight out of town—until he’s roped into building Shauntelle’s dream restaurant. Working beside her reopens old wounds Noah would rather forget. But he doesn’t know real trouble until his mother and the twins join forces. One wily matchmaker, two precocious little girls and one beautiful woman may be more than a reluctant cowboy can resist.

The Only Best Place

by Carolyne Aarsen

Leslie Vandekeere thought her big-city career made her life worthwhile, but a move to small-town Montana shows her how big the world really is. Leslie Vandekeere had a good life: a happy family, a great career (even if it did pull her away from home), and all the energy of urban living. But she finds herself miles away from the city she knows and loves when her husband moves her and the kids back to his boyhood home in Montana to help his mother work the struggling family farm. Being a farmer's wife was definitely not in Leslie's plan, and now she finds herself dealing with dirty cows, giant machinery, eccentric neighbors, and an extended family she doesn't quite fit into. When her husband hints that the move might be permanent, Leslie must decide. Can she really handle this much fresh air?

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Showing 26 through 50 of 74,862 results