Strategic Media Decisions (2nd Edition): Understanding the Business End of the Advertising Business

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Synopsis
Learn how the world of media - the $300 billion business end of the ad business works from some of media's top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices.
Copyright:
2008

Book Details

Book Quality:
Excellent
ISBN-13:
9781887229333
Publisher:
The Copy Workshop
Date of Addition:
Copyrighted By:
The Copy Workshop
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Entertainment, Nonfiction, Business and Finance
Submitted By:
Worth Trust
Proofread By:
Worth Trust
Usage Restrictions:
This is a copyrighted book.

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