Sports Marketing (Fourth Edition)
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- Synopsis
- Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781071927304
- Related ISBNs:
- 9781948426428, 9781071927298, 9781948426442, 9781948426435
- Publisher:
- SAGE Publications
- Date of Addition:
- 05/16/24
- Copyrighted By:
- CHICAGO BUSINESS PRESS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Entertainment, Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.