The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero (The Business Storybook Series)

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Synopsis
What can you learn from the world&’s most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk&’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.The Marvel Studios Story educates you on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you&’ll learn:How to recognize and pursue additional revenue streams.How a company can successfully balance the creative with business to appease investors and fans alike.And how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history&’s most successful movie studios.
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
Book Size:
192 Pages
ISBN-13:
9781400216192
Related ISBNs:
9781400216239, 9781400232772, 9781400216130
Publisher:
HarperCollins Leadership
Date of Addition:
Copyrighted By:
HarperCollins Leadership
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
History, Entertainment, Nonfiction, Business and Finance, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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