Good Ideas and Power Moves: Ten Lessons for Success from Taylor Swift

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Synopsis
A guide to the 10 power moves that have built Taylor Swift&’s superstardom and empire, from a former Strategist at Harvard Business School&’s Institute for StrategyTaylor Swift&’s genius is not limited to her singing and songcraft: as the founder of her own multi-billion dollar enterprise she has higher returns than 99.9% of hedge funds, and has built a stronger global corporation than nearly every other American conglomerate CEO. She is the only person that the US Federal Reserve and European Central Bank track with precision. She has a larger impact on the economy than most economists that have ever lived, and has done more for US antitrust law than any sitting member of Congress. There is a lot to learn from Taylor Swift. Global investment fund manager and former head of Strategy at HBS (and Swiftie!) Sinead O&’Sullivan taps into the same genius that sells out stadiums and shuts down the internet to give Taylor—the CEO, the strategist—the respect she deserves. O&’Sullivan sums up Swift&’s business savvy into ten big, teachable lessons, including:-Build a World (Not a Product): how to create value that is greater than the sum of its parts (or, how Taylor created the fan-centered Swiftverse that fosters community, belonging, and off-the-charts engagement) -Be Anti-Fragile: how to embrace volatility, build resilience, and thrive in uncertainty--when your competitors can't (or, how Taylor gamed the chaos of Covid shutdown to own the airwaves)-Don&’t Just Play the Game, Change It: how to rewrite the rules on your own terms when your chips are down (or, how Taylor almost lost control of her music catalog to Private Equity—but re-recorded all her masters and took them back)
Copyright:
2025

Book Details

Book Quality:
Publisher Quality
Book Size:
336 Pages
ISBN-13:
9780593834947
Related ISBNs:
9780593834930, 9798217163809, 9798217165001
Publisher:
Penguin Publishing Group
Date of Addition:
Copyrighted By:
Sinéad O’Sullivan
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Entertainment, Nonfiction, Business and Finance, Social Studies
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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