Post-war Industrial Media Culture in Sweden, 1945-1960: New Faces, New Values (1) (Film Culture in Transition)

By: Mats Björkin

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Synopsis: During the 1950s in Sweden, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences and seminars and in courses, articles, and books. At the same time, new technologies were introduced that changed corporate communication, from loose-leaf accounting systems to mechanical and electronic business machines, from written texts and oral presentations to slide shows, audio tapes, films, television, and flannelgraphs. By looking at a vast array of objects and relations related to uses of media technologies in Swedish industry from the end of World War II to the breakthrough of television, this book shows what happened in the glitches between mass communication and interaction, and how Swedish industry after the war worked to disrupt established understandings of communication.

Book Quality:: Publisher Quality
Book Size:: 192 Pages
ISBN-13:: 9781040772539
Related ISBNs:: 9781003701842, 9789462984929, 9781040798478, 9781041184584
Publisher:: Taylor & Francis
Date of Addition:: 10/01/25
Copyrighted By:: M. Björkin / Taylor & Francis Group
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: History, Entertainment, Nonfiction, Art and Architecture, Social Studies
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.