Rise of Major League Soccer: Building a Global Giant

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Synopsis
Discover the strategy behind Major League Soccer's rapid rise as it aims to compete with global football giants.Major League Soccer, armed with its massive Apple sponsorship, the imminent arrival of the 2026 FIFA World Cup in North America, the hosting of the COPA America tournament in 2024, and the signing of the game&’s GOAT, Lionel Messi, could make MLS one of the world&’s biggest leagues and one, within the next five years, capable of keeping credible company with European leagues such as La Liga, Serie A, Ligue 1, and Bundesliga. In The Rise of Major League Soccer: Building a Global Giant, experienced sports business experts Rick Burton and Norm O&’Reilly dig into the slow but sure growth of Major League Soccer in North America and the advent of major European teams like Manchester United, Real Madrid, Chelsea, FC Barcelona, Arsenal, Inter Milan, Bayern Munich, Liverpool, and others attracting huge fan bases in the United States. For soccer enthusiasts, sports business professionals, and anyone curious about the future of American sports, this book is an essential read that captures MLS&’s journey to becoming a global powerhouse.
Copyright:
2025

Book Details

Book Quality:
Publisher Quality
Book Size:
200 Pages
ISBN-13:
9781493086726
Publisher:
Globe Pequot Publishing
Date of Addition:
Copyrighted By:
Rick Burton and Norm O’Reilly
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Entertainment, Nonfiction, Sports, Business and Finance, Social Studies
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Foreword by:
Don Garber

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