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Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs
by Laura GavinelliThis book focuses on the relationshipbetween business strategy and competition among Italian SMEs in the aftermathof the economic crisis. First examining business strategy and competitiveadvantage in a broader sense, BusinessStrategies and Competitiveness in Times of Crisis goes on to analyse thestrategic behaviour of SMEs and the key factors that allow them to overcome thechallenges they face. The book covers wide-ranging topics such as marketing andcommunication strategies, internationalization process and entry modes, accessto credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and2014, it reflects on managerial implications for Italian SMEs and identifiestheir three main competitive challenges.
Business Trends in the Digital Era: Evolution of Theories and Applications
by Rui Li Xiaoming Zhu Bingying Song Yingzi Ni Yifan RenThis book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.
Business Value and Sustainability: An Integrated Supply Network Perspective
by Ki-Hoon Lee Stephan VachonThis book connects business sustainability to supply network-based value creation and enhancement, and tests a number of key propositions in complex supply networks to identify key challenges. Examining practical issues such as carbon trading, green product development, worker safety, child labour and relations with local communities, Business Value and Sustainability advances the understanding of sustainability in supply network management. In presenting a supply management perspective including a tighter control of the supply base and the development of supplier capability through collaboration with NGOs, the authors contribute to both the theoretical advancement and practical development of this field. The book aims to raise the sustainability standards of businesses in an increasingly complex and inter- and intra-connected global supply network.
Business, Value Creation, and Society: Managing Corporate Impacts
by Jennifer J. GriffinManaging Corporate Impacts draws on the insights and experiences of managers from around the world to examine how companies can manage corporate impacts to co-create enduring value for business and society. Corporate impacts - the points at which businesses create or destroy value with others - extend well beyond financial impacts to include the workplace, procurement and delivery of goods and services, and shaping perceptions held about corporate behavior. This book uses simple frameworks to demonstrate why and how today's corporations co-create enduring value with multiple stakeholders simultaneously. By introducing multiplier effects and spillover effects, the frameworks move the attention of management beyond direct impacts to examine indirect impacts that create or destroy value connected to the core of the business. By purposely connecting with stakeholders through information-sharing, and effectively managing myriad impacts along supply and distribution chains, companies are poised to provide solutions and co-create value.
Business Writing Scenarios Writing from the Inside
by Jon RamseyWritten by an experienced instructor of business writing courses, Business Writing Scenarios offers a hands on approach that immerses students in the types of writing situations they will encounter throughout their working lives. Detailed guidance and numerous examples help students build the skills they will need to respond to these situations effectively. In each of the core chapters, students first learn how other writers addressed a particular writing situation—such as having to convey disappointing news to employees, explain a major policy change, or respond to a difficult customer—effectively or ineffectively. Students then apply what they’ve learned through guided activities ("applications") that ask them to respond in writing to a similar business scenario. Additionally, the book emphasizes the potentially serious consequences of ill-considered business communications, especially those delivered electronically. A chapter dedicated to business writing gaffes provides many real-world examples of these mistakes and advises students on how to avoid them. Suitable for use on its own or in conjunction with another text, Business Writing Scenarios is a useful addition to any course building students business writing skills.
Business Writing Today: A Practical Guide
by Natalie C. CanavorConfident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out. In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you write strategically, win opportunities, and perform better on the job. You’ll know what to say and how to say it in any medium from email to blog, cover letter, proposal, resume, report, website, tweet, news release, and more. You’ll discover practical, grammar-free techniques to improve all your writing and learn how to recognize and fix your own problems with clear demonstrations. Business Writing Today, Second Edition, gives you tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations. It prepares you to better understand the business world and communicate in ways that achieve your own immediate and long range goals in today’s highly competitive work environment.
Business Writing Today: A Practical Guide
by Natalie CanavorConfident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out. In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you write strategically, win opportunities, and perform better on the job. You’ll know what to say and how to say it in any medium from email to blog, cover letter, proposal, resume, report, website, tweet, news release, and more. You’ll discover practical, grammar-free techniques to improve all your writing and learn how to recognize and fix your own problems with clear demonstrations. Business Writing Today, Second Edition, gives you tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations. It prepares you to better understand the business world and communicate in ways that achieve your own immediate and long range goals in today’s highly competitive work environment.
Business Zen: Mit Achtsamkeit zu mehr Gelassenheit in der Führung
by André Daiyû SteinerDas Buch führt den Leser in die Welt des Business-Zen ein. Von der Geschichte des Zen bis zu praktischen Übungen wird der ganze Bogen des Zen-Leaderships gespannt. Dabei teilt der Autor mit dem Leser nicht nur Geschichten und Erfahrungen aus der Zen-Tradition, sondern auch Erkenntnisse aus der aktuellen Forschung aus Psychologie, Neurologie sowie aus der Management-Lehre. Auch eine Zen-Business-Ethik wird vorgestellt - nicht als Appell sondern als Angebot, Führungspersönlichkeiten bei ihren Herausforderungen zu unterstützen. Ein Einblick in das achtsamkeitsbasierte Leadership-Training verhilft dem Leser, die besprochenen Übungen sofort umzusetzen. Zum Abschluss wird ein Trainingsweg in all seinen Facetten aufgezeigt: die Meditation, die Arbeit an Körper und Geist usw.
Businessplan für Dummies
by Steven D. Peterson Paul TiffanySie möchten sich selbstständig machen möchten, einen Kredit für Ihre Firma aufnehmen oder die Strategie Ihres Unternehmens planen? Für all das benötigen Sie einen Businessplan. Er ist die Grundlage für Ihr Unternehmen und entscheidet über dessen Erfolg oder Misserfolg. Dieses Buch hilft Ihnen, sich im Dschungel der Marktmöglichkeiten, Konkurrenzanalysen und Verkaufsprognosen zurecht zu finden. Das Ergebnis: eine erfolgreiche Strategie und ein professioneller Businessplan, der Ihre potenziellen Geldgeber überzeugen wird!
Businessplan für Dummies (Für Dummies)
by Paul Tiffany Steven D. PetersonSie möchten sich selbstständig machen möchten, einen Kredit für Ihre Firma aufnehmen oder die Strategie Ihres Unternehmens planen? Für all das benötigen Sie einen Businessplan. Er ist die Grundlage für Ihr Unternehmen und entscheidet über dessen Erfolg oder Misserfolg. Dieses Buch hilft Ihnen, sich im Dschungel der Marktmöglichkeiten, Konkurrenzanalysen und Verkaufsprognosen zurecht zu finden. Das Ergebnis: eine erfolgreiche Strategie und ein professioneller Businessplan, der Ihre potenziellen Geldgeber überzeugen wird!
Busn
by Marce Kelly Chuck WilliamsCreated through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN 6e is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN6. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN6 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills. CenageNOW is now offered with BUSN 6e.
Buy and Hold is Still Dead (Again): The Case for Active Portfolio Management in Dangerous Markets
by Kenneth R. SolowStatus quo investing is dead, and a growing number of investors want to take advantage of the risk-reduction features of active management. In this second, expanded edition of his prophetic 2009 classic, Ken Solow reveals the secrets of the successful active manager as he walks you through the proprietary methods of his own firm. A provocative and thoughtful critique of the current state of the money management industry, "Buy and Hold is Dead (AGAIN)" remains an invaluable investment guide for our financially challenging times.
BWL für Dummies (Für Dummies)
by Thomas Krickhahn Tobias Amely"BWL für Dummies" ist eine kompetente, prägnante und umfassende Einführung in die Betriebswirtschaftslehre. Dabei stellen die Autoren die wesentlichen Elemente und Grundbegriffe der Betriebswirtschaftslehre vor und zeigen die Bezüge zur Unternehmenspraxis auf. Folgende Themen werden behandelt: Materialwirtschaft, Leistungsbereitstellung und Produktion, Marketing, Investition und Finanzierung, Unternehmensorganisation und -führung, Rechnungswesen, Controlling.
BWL für Juristen: Eine praxisnahe Einführung in die betriebswirtschaftlichen Grundlagen
by Matthias Pletke Jürgen Petzold Andreas DaumZunehmend werden Juristen mit betriebswirtschaftlichen Fragestellungen konfrontiert und müssen über das entsprechende Fachwissen verfügen. Ziel dieses Buches ist es, die betriebswirtschaftlichen Grundlagen einfach und praxisnah zu vermitteln, wobei die speziellen Interessen von Juristen im Mittelpunkt stehen. ,,Der Wert dieses Buches kann nicht deutlich genug hervorgehoben werden. FürStudenten und Referendare sollte es zur unerlässlichen Pflichtlektüre gehören. " JuS - Juristische Schulung
C.W. Dixey & Son
by Anat Keinan Michael BeverlandC.W. Dixey & Son is about to be re-launched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation, craft excellence, and luxury. Drawing on extensive historical research, brand owner Dr. Simon Palmer believes that the brand's authenticity is perfect for wealthy customers looking for refinement and inconspicuous luxury in an age of ostentatious logo-centric branding. Drawing upon the brand's extensive associations with previous users, most notably Sir Winston Churchill, Palmer is ready to re-launch the brand into a crowded market full of well-resourced luxury brand names with high brand awareness. Palmer needs to consider a range of positioning driven decisions in order to ensure C.W. Dixey & Son is re-launched successfully.
Call Center: A Focus on Customer Service
by Gwen Foster OglesbyA customer service expert offers practical strategies for call center managers who want to inspire their employees to be there best.Gwendolyn Oglesby has built her entire career working in customer service, creating environments and experiences that are as positive for employees as they are for customers. Now Oglesby shares the tools and strategies she has developed for improving customer service skills, managing employees, and building a successful team culture.In Call Center, Oglesby teaches managers how to train, motivate, and encourage employees to reach their full potential. Each chapter features insightful personality profiles and thought-provoking questions about call center dynamics. At the end of the day, customer service is not just about serving the customer; it’s about serving your team as well.
Cambridge and the World Intellectual Property Organization: The Informal Economy in Developing Nations
by Erika Kraemer-Mbula Sacha Wunsch-VincentThe informal economy represents a significant share of output and employment in many developing countries. Yet little is known about this hidden engine of innovation. This pioneering study addresses some crucial questions, including: what is the role of the informal sector in economic development? How does innovation occur in the informal economy? How does it spread, who are the key actors and what impacts does it have? How do inventors and entrepreneurs in the informal economy reap benefits from their innovations? What stops informal sector innovation from scaling up? How can informal sector innovation in developing countries be measured? And what policies might support informal sector innovation and improve its impacts? This book will stimulate further work on this crucial but under-researched subject. As well as rich empirical evidence from several groundbreaking studies, it includes conceptual and methodological tools and policy recommendations to help researchers and policy-makers understand innovation in the informal economy. Opens a window to an important facet of innovation which has not been explored before Innovation within the informal sector is examined both conceptually and through several empirical studies Lays important groundwork for future empirical work, and for the development of appropriate metrics
Cambridge Companions to Management: Organizational Wrongdoing
by Palmer, Donald and Smith-Crowe, Kristin and Greenwood, Royston Donald Palmer Kristin Smith-Crowe Royston GreenwoodOrganizational Wrongdoing is an essential companion to understanding the causes, processes and consequences of misconduct at work. With contributions from some of the world's leading management theorists, past theories on misconduct are critically evaluated, and the latest research is introduced, expanding the boundaries of our knowledge and filling in gaps highlighted in previous studies. A wide range of unethical, socially irresponsible, and illegal behaviors are discussed, including cheating, hyper-competitive employee actions, and financial fraud. Further multiple levels of analysis are considered, ranging from individual to organization-wide processes. By providing a contemporary overview of wrongdoing and misconduct, this book provides solid and accessible foundations for established researchers and advanced students in the fields of behavioral ethics and organizational behavior.
Cambridge International Trade and Economic Law: WTO Dispute Settlement and the TRIPS Agreement
by Matthew KennedyThe TRIPS Agreement was implemented in the WTO to gain access to a functioning dispute settlement mechanism that could authorize trade sanctions. Yet TRIPS and the WTO Dispute Settlement Understanding are based on systems that developed independently in WIPO and GATT. In this book, Matthew Kennedy exposes the challenges created by the integration and independence of TRIPS within the WTO by examining how this trade organization comes to grips with intellectual property disputes. He contrasts the way intellectual property disputes between governments have been handled before and after the establishment of the WTO. Based on practical experience, this book provides a comprehensive review of the issues that arise under the DSU, TRIPS, GATT 1994 and other WTO agreements in intellectual property matters. These range from procedural pitfalls to substantive treaty interpretation and conflicts as well as remedies, including cross-retaliation.
Cambridge International Trade and Economic Law: Establishing Judicial Authority in International Economic Law
by Jemielniak, Joanna and Nielsen, Laura and Olsen, Henrik Palmer Joanna Jemielniak Laura Nielsen Henrik Palmer OlsenA central development in international law is the intensified juridification of international relations by a growing number of international courts. With this in mind, this book discusses how international judicial authority is established and managed in key fields of international economic law: trade law, investor-state arbitration and international commercial arbitration. Adopting a unique legal-centric approach, the analysis explores the interplay between these areas of economic dispute resolution, tracing their parallel developments and identifying the ways they influence each other on processual mechanisms and solutions. Drawing together contributions from many leading scholars across the world, this volume considers issues such as the usage of precedent and the role of legitimacy, suggesting that the consolidation of judicial authority is a universal trend which impacts on state behaviour.
Cambridge International Trade and Economic Law: Developing Countries and Preferential Services Trade
by Charlotte Sieber-GasserWTO law sets the global minimum standards for trade regulation, while allowing some regulatory flexibility for developing countries. The exact scope of regulatory flexibility is often unclear and, at times, flexibility may be counterproductive to sustainable economic growth in developing countries. Undisputedly, developing countries would have some flexibility with respect to tailoring preferential services trade agreements to their individual economic needs and circumstances, but empirical data from over 280 preferential services trade agreements worldwide shows that this flexibility is rarely used. This volume clarifies the regulatory scope of flexibility for preferential services trade agreements between developing countries by linking the legal interpretation of WTO law with evidence from research in economics and political sciences. The book suggests that the current regulatory framework leaves room for meaningful flexibility for developing countries, and encourages policymakers and scholars to take these flexibilities into consideration in their design and study of trade policies.
Cambridge International Trade and Economic Law: Reclaiming Development in the World Trading System
by Lee Yong-ShikProviding extensive coverage of international trade law from an economic development perspective, this second edition of Reclaiming Development in the World Trading System offers discussion of key principles of international trade law, trade measures, trade and development issues, and regulatory reform. Including such topics as the most-favored-nation principle, national treatment, and tariff binding, Lee also offers insightful analysis into new areas pertaining to agriculture and textile, trade-related investment, intellectual property rights, and trade in services. Looking at trade and development issues in Asia, Africa, and Latin America, as well as microtrade, an innovative international trade system designed to relieve the absolute poverty of least-developed countries, this book is essential reading that gives context to development interests and advances specific regulatory and institutional reform proposals. Lee lends insight into these topics with case analysis exemplifying how our trading systems have been adopted by the developing world in order to foster their own economic development.
The Cambridge Introduction to Performance Theory
by Simon ShepherdWhat does 'performance theory' really mean and why has it become so important across such a large number of disciplines, from art history to religious studies and architecture to geography? In this introduction Simon Shepherd explains the origins of performance theory, defines the terms and practices within the field and provides new insights into performance's wide range of definitions and uses. Offering an overview of the key figures, their theories and their impact, Shepherd provides a fresh approach to figures including Erving Goffman and Richard Schechner and ideas such as radical art practice, performance studies, radical scenarism and performativity. Essential reading for students, scholars and enthusiasts, this engaging account travels from universities into the streets and back again to examine performance in the context of political activists and teachers, countercultural experiments and feminist challenges, and ceremonies and demonstrations.
Cambridge Short Introductions: Short Introduction to Corporate Finance (Cambridge Short Introductions To Management Ser.)
by Raghavendra RauThe Short Introduction to Corporate Finance provides an accessibly written guide to contemporary financial institutional practice. Rau deploys both his professional expertise and experience of teaching MBA and graduate-level courses to produce a lively discussion of the key concepts of finance, liberally illustrated with real-world examples. Built around six essential paradigms, he builds an integrated framework covering all the major ideas in finance over the past half-century. Ideal for students and practitioners alike, it will become core reading for anyone aspiring to become an effective manager.
Cambridge Studies in Contentious Politics: Meaningful Resistance
by Erica SimmonsMeaningful Resistance explores the origins and dynamics of resistance to markets through an examination of two social movements that emerged to voice and channel opposition to market reforms. Protests against water privatization in Cochabamba, Bolivia, and rising corn prices in Mexico City, Mexico, offer a lens to analyze the mechanisms by which perceived, market-driven threats to material livelihood can prompt resistance. By exploring connections among marketization, local practices, and political protest, the book shows how the material and the ideational are inextricably linked in resistance to subsistence threats. When people perceive that markets have put subsistence at risk, material and symbolic worlds are both at stake; citizens take to the streets not only to defend their pocketbooks, but also their conceptions of community. The book advances contemporary scholarship by showing how attention to grievances in general, and subsistence resources in particular, can add explanatory leverage to analyses of contentious politics.