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Consumer Behaviour
by Zubin Sethna Jim BlythePraised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning features including: ‘how to impress your examiner’ boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. ‘consumer behaviour in action’ boxes – focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers. ‘challenging the status quo’ boxes – encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life. Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.
Consumer Behaviour in Tourism
by John Swarbrooke Susan HornerNow fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 (Routledge Interpretive Marketing Research)
by Graham H.J. RobertsAs shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.
Consumer Economics: Issues and Behaviors
by Elizabeth B. GoldsmithFrom identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues are an integral part of modern life. This fully updated third edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today's economy. This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include: New Critical Thinking Projects feature to encourage students to develop their critical thinking skills through analysing consumer issues. Expanded coverage of social media and the impact of social influence on consumers. Revised Consumer Alerts: practical advice and guidance for students to make smart consumer decisions. A new Companion Website with a range of presentation materials and exercises related to each chapter. Fully updated throughout, this textbook is suitable for students studying consumer sciences - what works, what doesn't, and how consumers are changing.
Consumer Health
by Emily C. Boudreau John A. QuelchThe public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes.
Consumer Psychology in a Social Media World
by Curtis P. Haugtvedt Claudiu V. Dimofte Richard F. YalchConsumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.
Consumer Vulnerability: Conditions, contexts and characteristics (Routledge Studies in Critical Marketing)
by Kathy Hamilton Susan Dunnett Maria PiacentiniConsumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa. Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts. This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.
Consumerism, Waste, and Re-Use in Twentieth-Century Fiction: Legacies of the Avant-Garde
by Rachele DiniThis book examines manufactured waste and remaindered humans in literary critiques of capitalism by twentieth-century writers associated with the historical avant-garde and their descendants. Building on recent work in new materialism and waste studies, Rachele Dini reads waste as a process or phase amenable to interruption. From an initial exploration of waste and re-use in three Surrealist texts by Giorgio de Chirico, Andr#65533; Breton, and Mina Loy, Dini traces the conceptualization of waste in the writing of Samuel Beckett, Donald Barthelme, J. G. Ballard, William Gaddis, and Don DeLillo. In exploring the relationship between waste, capitalism, and literary experimentation, this book shows that the legacy of the historical avant-garde is bound up with an enduring faith in the radical potential of waste. The first study to focus specifically on waste in the twentieth-century imagination, this is a valuable contribution to the expanding field of waste studies.
Consuming Music in the Digital Age: Technologies, Roles and Everyday Life (Pop Music, Culture and Identity)
by Raphaël NowakThis book addresses the issue of music consumption in the digital era of technologies. It explores how individuals use music in the context of their everyday lives and how, in return, music acquires certain roles within everyday contexts and more broadly in their life narratives.
Consumption, Media and the Global South: Aspiration Contested
by Mehita IqaniWhat does consumption in the global south signify, and how are its complexities communicated in media discourses? This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports and documentary film.
Contagion! Systemic Risk in Financial Networks
by T. R. HurdThis volume presents a unified mathematical framework for the transmission channels for damaging shocks that can lead to instability in financial systems. As the title suggests, financial contagion is analogous to the spread of disease, and damaging financial crises may be better understood by bringing to bear ideas from studying other complex systems in our world. After considering how people have viewed financial crises and systemic risk in the past, it delves into the mechanics of the interactions between banking counterparties. It finds a common mathematical structure for types of crises that proceed through cascade mappings that approach a cascade equilibrium. Later chapters follow this theme, starting from the underlying random skeleton graph, developing into the theory of bootstrap percolation, ultimately leading to techniques that can determine the large scale nature of contagious financial cascades.
The Container Store
by Aldo Sesia Tatiana Sandino Zeynep TonThe Container Store (TCS) is a Texas-based retailer of organization and storage solutions. The company prides itself in taking care of its employees first and its co-founder and CEO Kip Tindell practices Conscious Capitalism. Since it beginnings in 1978, TCS grew to a chain of around 70 stores located in over 20 states by 2013. Tindell believed TCS's employee-first culture and the seven Foundation Principles, which guided the company, were what differentiated the company from other retailers. With plans to grow to 300 stores, TCS went public in late 2013. Since its IPO same store sales have suffered and the company's stock in early 2016 was trading well below its IPO price. As such, the company's culture and Foundation Principles were being put to the test.
Contemporary Business Mathematics for Colleges
by James DeitzPresenting a basic, arithmetic-based approach, CONTEMPORARY BUSINESS MATHEMATICS FOR COLLEGES, 17E uses step-by-step development of concepts, hands-on practice exercises, and real-world applications to effectively prepare students for careers in business. Practical skill-building activities are emphasized throughout as the book progresses, from the most basic to more complex business math topics. Numerous problems and examples are taken from actual businesses. In addition, self-check features such as end-of-section Concept Checks, end-of-chapter Bottom Lines, and end-of-chapter Review Problems enable students to test their understanding before advancing to other topics or assignments.
Contemporary Entrepreneurship: Multidisciplinary Perspectives on Innovation and Growth
by Dieter Bögenhold Jean Bonnet Marcus Dejardin Domingo Garcia Pérez de LemaThis book presents the current state-of-the-art in all major and upcoming areas of entrepreneurship research. Thousands of scholars around the world are currently working to broaden our understanding of the entrepreneurial phenomenon. The disciplines involved are numerous, as are the topics of interest, with substantial efforts to enhance the existing knowledge. This book is specifically designed to facilitate high-level, high-intensity discussions and fruitful exchanges between scholars involved in entrepreneurship research. The articles address a variety of topics ranging from self-employment, technology, growth patterns and job creation, and success and failure rates, to historical, conceptual and comparative international approaches. "This book takes entrepreneurship beyond theindividual, size of the venture, entrepreneurial personality, and looks atentrepreneurship as a long term complex process that is heterogeneous, contentdependent with an emphasis on innovation and growth. A must read forindividuals interested in entrepreneurship, today and in the future, on adomestic and global basis. " - Robert D. Hisrich,Director - Walker Center and Garvin Professor of Global Entrepreneurship,Thunderbird School of Global Management "Entrepreneurship is perhaps not just the most multifaceted but also themost important concept of the modern socio-economic disciplines. This bookmakes an invaluable contribution in this fascinating area: it presents amultifaceted socio-economic examination of the impact of entrepreneurship forgrowth. " - Roy Thurik,Erasmus School of Economics in Rotterdam and Montpellier Business School
Contemporary Issues and Development in the Global Halal Industry: Selected Papers from the International Halal Conference 2014
by Siti Khadijah Ab. Manan Fadilah Abd Rahman Mardhiyyah SahriThis book features more than 50 papers presented at the International Halal Conference 2014, which was held in Istanbul and organised by the Academy of Contemporary Islamic Studies of Universiti Teknologi MARA. It addresses the challenges facing Muslims involved in halal industries in meeting the increasing global demand. The papers cover topics such as halal food, halal pharmaceuticals, halal cosmetics and personal care, halal logistics, halal testing and analysis and ethics in the halal industry. Overall, the volume offers a comprehensive point of view on Islamic principles relating to the halal business, industry, culture, food, safety, finance and other aspects of life. The contributors include experts from various disciplines who apply a variety of scientific research methodologies. They present perspectives that range from the experimental to the philosophical. This volume will appeal to scholars at all levels of qualification and experience who seek a clearer understanding of important issues in the halal industry.
Contemporary Issues in Development Economics (International Economic Association Series)
by Timothy BesleyThis IEA volume brings together a set of essays written by leading authors on themes relevant to the study of economic development. The book covers a range of topics many of which are relevant to policy issues. The contributors bring new insights from empirical research in a range of economies with chapters including discussions of the UN development agenda, fiscal policy in Latin America, poverty data in Africa and Jordan, and monetary policy in South Africa. Contemporary Issues in Development Economics is an essential read for researchers, scholars and policymakers interested in economic development in low- and middle-income countries.
Contemporary Issues in Macroeconomics: Lessons from the Crisis and Beyond (International Economic Association Series)
by Joseph Stiglitz Martin GuzmanIn this edited collection, Joseph Stiglitz and Martin Guzman present a series of studies on contemporary macroeconomic issues. The book discusses a set of key lessons for macroeconomic theory following the recent global financial crisis and explores unconventional monetary policy in a post-crisis world. This volume is divided into five parts. The introduction includes keynote speeches by the Governors of the Bank of Japan and Central Bank of Jordan. Part one focuses on macroeconomic theory for understanding macroeconomic fluctuations and crises. Part two addresses the issue of the measurement of wealth. Part three discusses macroeconomic policies in times of crises. Finally, part four focuses on central banking and monetary policy.
Contemporary Issues in Microeconomics (International Economic Association Series)
by Joseph Stiglitz Martin GuzmanWith contributions from international scholars, this second volume by Joseph Stiglitz and Martin Guzman comprises of theoretical, empirical, and policy-based chapters which carefully utilize theory and data analysis. Part I focuses on the issues of global inequality, poverty measurement and security. Part II turns to the issue of income contingent loans (ICL), where the repayment in any year depends on the annual income of the individual. These loans have proven to be an especially effective way of financing higher education, but there has been experimentation of the use of these loans in several other areas.
Contemporary Issues in Sport Management: A Critical Introduction
by Terri Byers‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really think through the associated implications for sport management practice.’ -Tracy Taylor, Professor and Deputy Dean, University of Technology Sydney Business School Contemporary Issues in Sports Management offers a rich and dynamic introduction to the management of sport. An essential companion for all students embarking on a sports management course or module, it draws on research expertise from around the world and integrates these perspectives into engaging and accessible chapters. This book offers: Contemporary and international case studies followed by ‘Tools for analysis’ so students can put the methodology into practice. A range of pedagogical features including learning objectives, learning outcomes and short ‘Thinking points’ Useful websites and further reading at the end of each chapter A discussion of up-to-date issues including corruption in sport, sport policy, doping, athlete transgressions and much more. This book will lead students on a comprehensive exploration of global, national issues, and organizational issues in sport management. The authors encourage critical thought, investigation and the questioning of current practice in order to improve the leadership and management of sport in today’s society. Ideal for Undergraduate students of sport management, sport business, sport policy, sport marketing and sport development.
Contemporary Issues in Sport Management: A Critical Introduction
by Terri Byers'Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really think through the associated implications for sport management practice.' -Tracy Taylor, Professor and Deputy Dean, University of Technology Sydney Business School Contemporary Issues in Sports Management offers a rich and dynamic introduction to the management of sport. An essential companion for all students embarking on a sports management course or module, it draws on research expertise from around the world and integrates these perspectives into engaging and accessible chapters. This book offers: Contemporary and international case studies followed by 'Tools for analysis' so students can put the methodology into practice. A range of pedagogical features including learning objectives, learning outcomes and short 'Thinking points' Useful websites and further reading at the end of each chapter A discussion of up-to-date issues including corruption in sport, sport policy, doping, athlete transgressions and much more. This book will lead students on a comprehensive exploration of global, national issues, and organizational issues in sport management. The authors encourage critical thought, investigation and the questioning of current practice in order to improve the leadership and management of sport in today's society. Ideal for Undergraduate students of sport management, sport business, sport policy, sport marketing and sport development.
Contemporary Logistics in China: Proliferation and Internationalization (Current Chinese Economic Report Series)
by Bing-Lian Liu Ling Wang Shao-Ju Lee Zhi-Lun Jiao Jun Liu Fan QinThis book carries on the ideal of providing a systematic exposition of the logistics development in China to the English-reading community at large in the spirit of the four predecessor volumes, published in previous years. This book is the fifth volume in a series entitled "Contemporary Logistics in China", authored by the researchers in Logistics Center at Nankai University. Specially, the opening chapter of this book presents a synopsis of the intent, the history, the framework, the topical coverage and the train of thought of the sequel in the latest five years. As the previous four volumes, our ultimate aim and desire is to present a timely portrayal of the rapid pace of growth of China's logistics market and the status of its logistics industry's evolution.
Contemporary Logistics in China: New Horizon and New Blueprint (Current Chinese Economic Report Series)
by Bing-Lian Liu Ling Wang Shao-Ju Lee Ping Chen Xiao-Mei JiangThis book is the sixth volume in a series entitled "Contemporary Logistics in China," authored by researchers at the Logistics Center, Nankai University. In the spirit of the five preceding volumes, published annually in previous years, this book carries on the ideal of providing a systematic exposition on the development of logistics in China to the English-speaking community. Specifically, this volume captures China's logistics development at a crucial turning point. On the one hand, it echoes the new horizon advocated by the Government's One-Belt-One-Road Initiative for global cooperation; on the other, it resonates with the new blueprint of implementing the main contents of the 13th Five-year Plan on logistics development. Subjects covered include the macro-factors pertaining to logistics development, region-specific plans, industry-wide transformation, globally oriented moves, and current hot topics. Expositions and analyses on these subjects are based on the latest available sources and statistical data. As with the previous volumes, the ultimate aim of this book is to present a timely portrait of the rapid growth of China's logistics market and the status of its logistics industry's evolution. In so doing, this book offers an in-depth analysis of the critical issues and dilemmas amid the ongoing, dynamic and multi-faceted development, and presents a valuable reference source for interested readers in the academic and professional fields.
Contemporary Marketing (Seventeenth Edition)
by David L. KurtzCONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.
Contemporary North Korea: A guide to economic and political developments (Guides to Economic and Political Developments in Asia)
by Ian JeffriesThis book provides full details of contemporary economic and political developments in North Korea since late 2005, continuing the overview of developments which were covered in the author’s North Korea: A Guide to Economic and Political Developments (Routledge 2006). Key topics covered include: the succession; family visits; human rights; nuclear capability and intentions; recent initiatives in international relations, and relations with the United States; and adverse economic and social conditions. Overall, the book demonstrates the degree to which North Korea’s international position is changing. This book provides a comprehensive overview of the current political and economic situation in North Korea today, and is an important resource for all those interested in this country’s recent development.
Contemporary Perspectives on Ecofeminism (Routledge Explorations in Environmental Studies)
by Nick Rumens Mary PhillipsWhy is ecofeminism still needed to address the environmental emergencies and challenges of our times? Ecofeminism has a chequered history in terms of its popularity and its perceived value in conceptualizing the relationship between gender and nature as well as feeding forms of activism that aim to confront the environmental challenges of the moment. This book provides a much-needed comprehensive overview of the relevance and value of using eco-feminist theories. It gives a broad coverage of traditional and emerging eco-feminist theories and explores, across a range of chapters, their various contributions and uniquely spans various strands of ecofeminist thinking. The origins of influential eco-feminist theories are discussed including key themes and some of its leading figures (contributors include Erika Cudworth, Greta Gaard, Trish Glazebrook and Niamh Moore), and outlines its influence on how scholars might come to a more generative understanding of the natural environment. The book examines eco-feminism's potential contribution for advancing current discussions and research on the relationships between the humans and more than humans that share our world. This timely volume makes a distinctive scholarly contribution and is a valuable resources for students and academics in the fields of environmentalism, political ecology, sustainability and nature resource management.