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Controlling im Handel: Innovative Ansätze und Praxisbeispiele
by Michael Buttkus Altfrid Neugebauer Anna KalandDie Neuauflage dieses Werkes hat nicht nur umfangreiche Aktualisierungen erfahren. Vielmehr erlebt es durch zwei neue Beitr#65533;ge eine wertvolle und interessante Erweiterung. Im zweiten Teil des Buches zum Thema Steuerungsmodelle wird durch einen neuen Beitrag der zunehmenden Bedeutung der Digitalisierung Rechnung getragen. Klassische Gesch#65533;ftsmodelle sind im Wandel, mit ihnen ver#65533;ndern sich die Anforderungen an die Unternehmenssteuerung und stellen Unternehmer vor neue Herausforderungen. Der Beitrag zum ,,Controlling von Multichannel Gesch#65533;ftsmodellen" greift diese Herausforderungen auf und entwickelt L#65533;sungskonzepte f#65533;r das Controlling von Gesch#65533;ftsmodellen, welche einer Multichannel Strategie folgen.
Controlling von Projekten: Mit konkreten Beispielen aus der Unternehmenspraxis – Alle Aspekte der Projektplanung, Projektsteuerung und Projektkontrolle
by Rudolf FiedlerProfitieren Sie von den umfangreichen Praxisbeispielen und der zuverlässigen Gesamtsicht auf alle Aspekte des Projektcontrollings. So bauen Sie ein wirkungsvolles Projektcontrolling auf und integrieren es in das Projektmanagement. Nutzen Sie praxiserprobte und fortschrittliche Instrumente und Methoden, z. B. das Risikocontrolling, die Projekt-Scorecard und die Earned Value-Analyse. Wegweisend für die konkrete Projektarbeit und die Realisierung eines strategisch ausgerichteten Projektcontrollings. "Controlling von Projekten" ist in kurzer Zeit zu Recht ein "Klassiker" geworden. " www. projektmagazin. de, 01/2005
Convention Sales and Services,
by James R. AbbeyEach chapter opens with an insightful analysis of the chapter subject by outstanding practitioners in the meetings industry. This Ninth Edition provides even more comprehensive and up-to-date information-as well as additional features such as Internet Exercises, More Online boxes and Worth Watching video boxes.
Convergent Media and Privacy (Palgrave Global Media Policy and Business)
by Tim DwyerA lot of personal data is being collected and stored as we use our media devices for business and pleasure in mobile and online spaces. This book helps us contemplate what a post-Facebook or post-Google world might look like, and how the tensions within capitalist information societies between corporations, government and citizens might play out.
The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media
by Catherine J TurcoA fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate.Catherine Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who are carrying their technological habits and expectations into the workplace.Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.
The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series)
by Catherine TurcoA fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate.Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.
Conversations in Food Studies
by Colin R. Anderson Jennifer Brady Charles Z. Levkoe Mustafa Koç Mary A. Beckie Eva A. Bogdan Mark Bomford Jennifer A. Braun Samara Brock Robyn Bunn Kirsten Valentine Cadieux Chantal Clement Anais Detolle Arthur Green Ankit Gupta Robert Jennings Josee Johnson Emily Huddart Kennedy Ahmed Khan Mustafa Koc Keith Lee Kristen Lowitt Wanda Martin Victoria Millious Phil Mount Erika Mundel Alan Nash Seriy Polyakov Keren Rideout Steffanie Scott Tammara Soma Cathryn Sprague Jennifer Sumner David Szanto Lani Trenouth Penny Van Esterik Matt Ventresca Cassie Wever Carmen Wong Konstantinos ZougrisFew things are as important as the food we eat. "Conversations in Food Studies" demonstrates the value of interdisciplinary research through the cross-pollination of disciplinary, epistemological, and methodological perspectives. Widely diverse essays, ranging from the meaning of milk, to the bring-your-own-wine movement, to urban household waste, are the product of collaborating teams of interdisciplinary authors. Readers are invited to engage and reflect on the theories and practices underlying some of the most important issues facing the emerging field of foodstudies today. Conversations in Food Studies brings to the table thirteen original contributions organized around the themes of representation, governance, disciplinary boundaries, and, finally, learning through food. This collection offers an important and groundbreaking approach to food studies as it examines and reworks the boundaries that have traditionally structured the academy and that underlie much of food studies literature.
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
by Chris Smith"If you need more traffic, leads and sales, you need The Conversion Code."Neil Patel co-founder Crazy Egg"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read."Oli Gardner co-founder Unbounce"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code."Dan Stewart CEO Happy Grasshopper"The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBombCapture and close more Internet leads with a new sales script and powerful marketing templatesThe Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.
Convolution Copula Econometrics (SpringerBriefs in Statistics)
by Umberto Cherubini Sabrina Mulinacci Fabio GobbiThis book presents a novel approach to time series econometrics, which studies the behavior of nonlinear stochastic processes. This approach allows for an arbitrary dependence structure in the increments and provides a generalization with respect to the standard linear independent increments assumption of classical time series models. The book offers a solution to the problem of a general semiparametric approach, which is given by a concept called C-convolution (convolution of dependent variables), and the corresponding theory of convolution-based copulas. Intended for econometrics and statistics scholars with a special interest in time series analysis and copula functions (or other nonparametric approaches), the book is also useful for doctoral students with a basic knowledge of copula functions wanting to learn about the latest research developments in the field.
Coping, Personality and the Workplace: Responding to Psychological Crisis and Critical Events (Psychological and Behavioural Aspects of Risk)
by Cary L. Cooper Alexander-Stamatios AntoniouHow an individual responds to crises and critical incidents at work, both immediately and subsequent to the event, is heavily influenced both by personality characteristics and their use of coping strategies. These can, in turn, be affected by levels of education, gender and even the profession within which the individual is working. Coping, Personality and the Workplace offers theory, research and practice on our ability to cope with dangerous situations, critical incidents or other work crises. The chapters include perspectives on social and health habits and risks; gender and age differences as well as a range of different sources of threat: financial, psychological and physical; those within and outside the individual’s control; immediate and chronic. For organizations, this collection provides help and advice to build into employee safety and support programmes; for policy makers, a sense of the emerging sources of risk related to occupational health and for researchers, an anthology of original applied research from some of the leading authors in three continents.
Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps
by Robert Ashton Rob AshtonGreat copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect:- Sunday: Focusing your message- Monday: Using layout, pictures and colour to make words memorable- Tuesday: Writing effective letters- Wednesday: Making advertising work for you- Thursday: Communicating clearly with the media- Friday: Preparing promotional print- Saturday: Composing proposals and presentation visuals
Corporate Books: Hochwertige Instrumente der Unternehmenskommunikation (essentials)
by Sonja Ulrike KlugDieser Leitfaden führt durch alle Entwicklungsstadien von Unternehmensbüchern und zeigt, worauf es ankommt. Die Autorin erläutert das spezielle Vorgehen bei der Planung, Realisierung und Vermarktung von Corporate Books als Premium-Instrumenten der Unternehmenskommunikation, damit ihre Vorteile ausgeschöpft werden können. Unternehmensbücher erhöhen den Bekanntheitsgrad, stärken die Markenidentität, dienen als Zugpferd für Kampagnen und unterstreichen den Expertenstatus für ein Thema. Sie können von Konzernen, Mittelständlern, Kleinunternehmern und Solopreneuren gleichermaßen eingesetzt werden. Corporate Books wirken langfristig und beeinflussen die Wahrnehmung eines Unternehmens durch die Öffentlichkeit positiv.
Corporate Brand Personality
by Lesley EverettCorporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.
Corporate China 2.0: The Great Shakeup
by Qiao LiuThis book argues that that the rise of great firms - those with sustainable high return on invested capital (ROIC) - will lay the foundation for China's successful economic transformation. Drawn from the author's research on corporate finance and the Chinese economy, the author maintains that being big could be easy but means little for corporate China, especially in the context of China's transition from an investment-led economy to an efficiency-driven one. The work discusses both internal and external impediments that lead to lack of great companies in China and suggests institutional conditions which foster the rise of great companies in China, including, reversing the government's obsession with GDP, reforming the financial system, and promoting entrepreneurship. Policy makers, investors, corporate executives, and MBA students and scholars will appreciate case studies of Huawei, Alibaba, Xiaomi, and Lenovo, among others, that illustrate the endeavors made by Chinese entrepreneurs at the grassroots level and highlight what makes successful companies in China.
The Corporate Culture Survival Guide (J-b Warren Bennis Ser. #158)
by Edgar H. Schein Peter A. ScheinEffective, sustainable cultural change requires evolution, not disruption The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of 'culture' down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's success—or failure. This new third edition is designed specifically for practitioners needing to apply these practices in real-world settings, and has been updated with new coverage of globalization, technology, and managerial competencies. You'll learn how to get past subconscious bias to assess whether or not your existing culture truly serves your organization, and how to introduce change and manage the change process over time for a best-case-scenario outcome. Case studies illustrate successful change in real companies, providing models and setting the bar for dismantling dysfunctional cultures. Corporate culture begins with the founder, and evolves—or not—over time. Is your culture working for or against your organization? How can it be optimized? This book separates the truth from the nonsense to provide real-world guidance on initiating and managing cultural change. Understand when to assess your culture, and how to do it objectively Learn how cultures evolve and change over time, for better or worse Discover the reality of multiculturalism amidst the rise of globalization Evolve your culture to more effectively serve your organization Each of us is a part of many cultures—what you do, where you live, where you grew up, what you enjoy, how you live; in the workplace, many different people with many different cultures come together toward a common goal—will these cultures clash or synergize? The Corporate Culture Survival Guide shows you how to create an overarching corporate culture that gets everyone on the same page to drive your organization's success.
Corporate Data Quality: Voraussetzung erfolgreicher Geschäftsmodelle
by Boris Otto Hubert ÖsterleDaten sind die strategische Ressource des 21. Jahrhunderts. Es findet kein Gesch#65533;ftsprozess, keine Kommunikation zwischen Gesch#65533;ftspartnern, keine Wertsch#65533;pfung statt, ohne dass die involvierten Personen, Maschinen und IT-Systeme Daten nutzen, erzeugen oder ver#65533;ndern. Trends wie die Digitalisierung, Industrie 4. 0 und Social Media tragen ebenfalls dazu bei, dass Datenmanagement zu einer Kernkompetenz f#65533;r erfolgreiche Unternehmen dieser Zeit geworden ist. Damit Daten ihren ganzen Wert entfalten k#65533;nnen, m#65533;ssen sie stets in angemessener Qualit#65533;t zur Verf#65533;gung stehen. Dies gilt besonders f#65533;r Stammdaten, die zentralen Gesch#65533;ftsobjekte eines Unternehmens. Dieses Buch zeigt einen ganzheitlichen Ansatz zum qualit#65533;tsbewussten Management von Stammdaten auf und richtet sich damit sowohl an Praktiker als auch an die Wissenschaft. Das ,,Framework f#65533;r Stammdatenqualit#65533;tsmanagement" wurde im Rahmen des ,,Competence Center Corporate Data Quality" der Universit#65533;t St. Gallen seit dem Jahr 2006 gemeinsam mit Unternehmen aus unterschiedlichen Industrien in zahlreichen praktischen Anwendungen entwickelt und verbessert. Neben den theoretischen Grundlagen r#65533;umt das Buch der praktischen Sicht mit 10 Fallstudien gro#65533;en Raum ein, die erfolgreich durchgef#65533;hrte Datenqualit#65533;tsprojekte praxisnah aufbereiten. Schlie#65533;lich f#65533;hrt das Buch noch Methoden und Werkzeuge f#65533;r das Datenqualit#65533;tsmanagement auf, die (Stamm-)datenmanager bei Projekten im eigenen betrieblichen Umfeld unterst#65533;tzen k#65533;nnen.
Corporate Financial Management
by Frank Bacon Min Xu Eun KangThe objective of Corporate Financial Management (Third Edition) is to introduce those principles essential to the understanding of financial problems, as well as policies that financial managers use to contend with those problems. To achieve this, the text stresses practical application in a user-friendly format. Corporate Financial Management is suitable for both undergraduate- and graduate-level core courses in finance, financial management and corporate finance. The text is written in a clear, concise and practical manner. <p><p> Readers will be exposed to all of the key tools and techniques of financial management and corporate finance without a complex treatment of theoretical financial concepts. The book includes twelve short cases designed to illustrate a series of real-life, current, and decision-oriented financial problems. The cases should enable students to strengthen their practical understanding of financial concepts and techniques. Without the added expense of a separate casebook, students can apply what that have learned in practical settings.
Corporate Governance and Corporate Behavior in Japan: The Consequences of Stock Options and Corporate Diversification (SpringerBriefs in Economics #0)
by Masaharu HanazakiThis book carefully examines the effects of changes in the corporate governance structure on corporate behavior or company performance, using micro-data from listed companies in Japan. The author found that in Japan the introduction of stock options had neither a positive impact on profitability nor the negative side effects of promoting risk-taking behaviors. Furthermore, he found that corporate diversification and division of corporations showed negative impacts on profitability. The corporate governance structure of Japan has exhibited a large change from the second half of the 1990s to the present. There have been institutional reforms involving enterprise law, such as the introduction of stock options and the removal of the ban on holding companies. With respect to the ownership structure of a company, discernible trends are that the equity holdings of financial institutions and business corporations have fallen while the presence of foreign stockholders has risen. These trends are often pointed out as signs that the Japanese corporate governance structure has been approaching the American model and that this will energize Japanese firms. The author contradicts common academic theories, however, and concludes that the formation of the corporate governance which emphasizes the agency problem between shareholders and corporate managers is inadequate. He suggests that an institutional arrangement for a corporate governance system that values a variety of stakeholders' interests is greatly needed and concludes that perspectives on maximizing surplus values for various stakeholders and distributing the surpluses appropriately among the stakeholders will become increasingly important for the purpose of managing corporations.
Corporate Governance and Corporate Social Responsibility of Indian Companies (CSR, Sustainability, Ethics & Governance)
by Saumitra N. Bhaduri Ekta SelarkaThe book explores the theoretical and empirical issues relating to the interaction between corporate governance and corporate social responsibility (CSR) activities undertaken by Indian companies. It presents a highly detailed view on the evolution of CSR and its nexus with corporate governance. This is particularly timely in the context of the recent Indian Companies Act 2013, which mandates corporate social responsibility and revises the best corporate-governance practices for large companies. The findings of this study are unique in drawing from a unified framework of Indian corporate governance structure and corporate engagement in CSR. The book's scope is both academic and practical; the research methodology developed and utilized is useful for researchers, while the implications and the selection of variables provide useful information for practitioners and stakeholders. Finally, although it focuses on large Indian companies, the findings can also be applied to research on other emerging economies.
Corporate Governance and the Nuclear Industry (Routledge Studies in Corporate Governance)
by Barry PembertonCorporate Governance and the Nuclear Industry explores the UK nuclear Legacy - governance issues associated with the decommissioning of a range of early-generation civil nuclear facilities. This book traces how we got here and the risks that have been taken, whilst presenting new research and thinking that is required to manage our nuclear Legacy. The book addresses a new analytical approach using notions of governance to review key historic events. This approach analyses these events using concepts of stakeholder control, accountability and regulation. Using these concepts and undertaking a more detailed analysis of the Legacy’s current governance arrangements; the conventional public sector-based solutions that attempt to harness private sector expertise, this book will contrast these with government responses to determine the degree of control over the Legacy and any possible control issues. Corporate Governance and the Nuclear Industry concludes that we need to recognise the legacy’s problems as exceptional rather than prosaic, and suggests that this requires exceptional governance solutions rather than the current form that is clearly failing.
Corporate Governance in Africa: Assessing Implementation and Ethical Perspectives
by Kerry E. Howell M. Karim SorourUsing a range of case-studies, thisbook analyzes corporate governance relationships between several Africancountries and the international community, providing an ethical assessment ofissues surrounding globalization and adherence to external governancemechanisms. Employing a methodological approach, Corporate Governance in Africa critiques occidental perspectives ofcorporate governance in relation to the needs of separate states, and thecontradictions that arise when local cultures are not taken in toconsideration. With case studies from Egypt, Ghana, Nigeria, South Africa,Kenya and The Gambia the book presents a comprehensive view of North, East,West and South Africa with contributions from global experts in the field. Theauthors critique the transformations deemed necessary for governance proceduresin order to facilitate confidence and inward investment for these Africanstates.
Corporate Knowledge Discovery and Organizational Learning: The Role, Importance, and Application of Semantic Business Process Management (Knowledge Management and Organizational Learning #2)
by András Gábor Andrea KőThis book investigates organizational learning from a variety ofinformation processing perspectives. Continuous change and complexity inregulatory, social and economic environments are increasingly forcingorganizations and their employees to acquire the necessary job-specificknowledge at the right time and in the right format. Though many regulatorydocuments are now available in digital form, their complexity and diversitymake identifying the relevant elements for a particular context a challenging task. In such scenarios, business processes tend to be important sources ofknowledge, containing rich but in many cases embedded, hidden knowledge. This book discusses the possible connection between businessprocess models and corporate knowledge assets; knowledge extraction approachesbased on organizational processes; developing and maintaining corporateknowledge bases; and semantic business process management and its relation toorganizational learning approaches. The individual chapters reveal the differentelements of a knowledge management solution designed to extract, organize andpreserve the knowledge embedded in business processes so as to: enrichorganizational knowledge bases in a systematic and controlled way, supportemployees in acquiring job role-specific knowledge, promote organizationallearning, and steer human capital investment. All of these topics are analyzedon the basis of real-world cases from the domains of insurance, food safety,innovation, and funding.
Corporate Level Strategy: Theory and Applications
by Olivier FurrerThe challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm’s ability for establishing and sustaining corporate advantage. New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world. A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies.
Corporate Power and Human Rights
by Manette Kaisershot and Nicholas ConnollyThere is ample evidence about the negative effects business activity of all types can have on the provision of human rights. Equally, there can be little doubt economic development, usually driven through business activity and trade, is necessary for any state to provide the institutions and infrastructure necessary to secure and provide human rights for their citizens. The United Nations and businesses recognise this tension and are collaborating to effect change in business behaviours through voluntary initiatives such as the Global Compact and John Ruggie’s Guiding Principles. Yet voluntary approaches are evidently failing to prevent human rights violations and there are few alternatives in law for affected communities to seek justice. This book seeks to robustly challenge the current status quo of business approaches to human rights in order to develop meaningful alternatives in an attempt to breech the gap between the realities of business and human rights and its discourse. This book was previously published as a special issue of the International Journal of Human Rights.
Corporate Responsibility
by Professor Paul A. ArgentiCorporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility. Readers will learn how corporate responsibility is good for business and how leaders balance their organization’s needs with responsibilities to key constituencies in society. Author Paul A. Argenti engages students with new and compelling cases by focusing on the social, reputational, or environmental consequences of corporate activities. Students will learn how to make difficult choices, promote responsible behavior within their organizations, and understand the role personal values play in developing effective leadership skills.