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Shift: Digital Marketing Secrets of Insurance Agents and Financial Advisors
by Jeremiah D. DesmaraisInsurance agents and financial advisors are being taught outdated marketing and sales strategies to grow their businesses. Cold calling, seminars, online leads, networking groups and display ads are showing less returns. At the same time, according to Google, every 5 seconds someone is searching for a financial or insurance product to meet their needs, yet most agents are unaware of how to reach this growing market.Shift is a compilation of exclusive, rarely-before-seen techniques, strategies and best practices used right now to increase sales exponentially using digital marketing. These are not taught in magazines, books or courses today simply because most people won’t share them. Jeremiah has used these concepts to train over 100,000 agents in over 51 countries including the US, Canada, Japan, Switzerland, the Caribbean and South Africa. Using his years of success stories and behind-the-scenes access to the frontlines of what’s working now, Jeremiah has been part of teams that have generated over two million leads in the insurance space, leading to over $300,000,000 in commissions paid out. He has documented the most inspiring, entertaining and duplicatable techniques his teams and front line advisors are using TODAY to SHIFT industry thinking to solve these problems.
Shift
by Carlos Ghosn Philippe RiosIn Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history. When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In SHIFT, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer. The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan, he consistently challenged the tradition-bound thinking and practices of Japanese business when they inhibited Nissan’s effectiveness. Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company’s core business. But slashing costs was just the first step in Nissan’s recovery. In fact, Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales. He updated Nissan’s car and truck lineup, took risks on dynamic new designs, and demanded improvements in quality—strategies that quickly burnished Nissan’s image in the marketplace, and re-established the company in the minds of consumers as a leader in innovation and engineering. Like the best-selling memoirs of Jack Welch, Lou Gerstner, and Larry Bossidy, SHIFT is a fascinating behind-the-scenes look at what it takes to transform and re-create a world-class company. Written by one of the world’s most successful and acclaimed CEOs, SHIFT is an invaluable guide for business readers everywhere.
The Shift
by Kotler Philip Davis Scott M.Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done. " -Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos. com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" -Tony Hsieh, CEO, Zappos. com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L. " -Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line. " -CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P&L-oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results. " -Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace. " -David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth. " -Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" -Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company
Shift: Transform Motion into Progress in Business
by Richard Lees Azlan RajUnderstand what’s required to deliver top-of-the-line customer experiences As organizations around the world do their best to deliver meaningful, effective, and efficient customer experiences, many are encountering difficulty translating their actions into progress. These businesses find that, despite a plethora of initiatives, programs, and plans, inclusive and excellent customer service remains stubbornly out of reach. In Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition. The authors link three key themes—a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace—and outline their importance in the quest for the ideal client experience. They explain the importance of measuring progress through the eyes of the customer and ensuring that the measures that matter to customers are improving. A necessary addition to the reading lists of innovation and business development professionals, Shift deserves a place on the bookshelves of managers, executives, and other business leaders attempting to set their organization apart from the competition.
The Shift: How Seeing People as People Changes Everything
by Kimberly WhiteA Simple yet Profound ShiftSeeing people as people is an idea so simple you'll swear you've heard it a million times but so profound you'll never stop learning from it. Kimberly White discovered it in a chain of nursing homes whose leaders, nurses, and housekeepers saw their patients, not as tasks to be ticked off a to-do list, but as valuable human beings.White helps you to this transformative shift with warm encouragement, insightful guidance, and powerfully moving, true accounts of extraordinary human goodness.
The Shift Age
by David HouleThe Shift Age is about humanity's new ere. As the Information Age gives way to the Shift Age, we are entering a time of transformation and change that offers both great risk and incredible opportunity. David Houle identifies and explains the dynamics and forces that already have reshaped and will continue to reshape our world for the next 20 years. He comments from the front lines of the Shift Age on issues and topics that affect our lives. We have entered the final, global stage of humanity's cultural, social and economic evolutionsary journey: The Shift Age
The Shift Age Generations (Entering the Shift Age, eBook #4)
by David HouleWe are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape our world for the next 20 years. He shows how the Shift Age means a world fully global yet focused on the individual, where the speed of change is so fast that change itself is the new norm. He also comments from the front lines of the Shift Age on issues and topics that affect our lives, from business and technology to environment, media and global culture.
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
by Allen Adamson Joel SteckelThe future is closer than you think.In a world that’s changing faster and more furiously than ever, the ability to shift focus is critical.Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can’t? How do some businesses recognize the right moment to shift, and others, ruefully, only after it’s too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off.The book brings every internal and external factor into view: competitors, risks, culture, finances, and more. And it taps success stories and cautionary tales — including HBO, Adobe, BlackBerry, National Geographic, NYU, Microsoft, Kodak, and P&G — to explain how to:Spot warning signs that it’s time for reinventionOvercome obstacles in the way of future goalsMaintain authenticity when changing gearsExecute a bold change seamlesslyTo stay competitive, you must shift; to stay credible, you must focus. Shift Ahead turns this difficult maneuver into a straightforward strategy.
The Shift from Capitalism to a Knowledge Society
by Arie De GeusToday's economy is based on learning. As this chapter illustrates, the people of your company--and their potential, loyalty, and experience--must be utilized to be part of a learning company.
Shift into a Higher Gear: Better Your Best and Live Life to the Fullest
by Delatorro McNealKick fear-based living to the curb and discover exactly how to manifest the life of your dreams!Is there another level of life that you want to live? Are there goals you've been struggling to achieve? It's time to stop settling for excuses and start achieving excellence! With nearly two decades of experience working with high achievers globally, peak performance expert Delatorro McNeal II is passionate about teaching people how to live life full throttle. As a motorcycle enthusiast, McNeal uses powerful biking metaphors to vividly illustrate how to reject the monotony of living on cruise control. Packed with interactive exercises, compelling questions, and thought-provoking analogies, this book teaches you the methodology and the psychology to bring the best out of yourself! Each of the twelve chapters starts with the word Shift and invites you to make a simple but profound change that will accelerate your results and expand the horizons of your possibilities. You'll discover how to• Lean into the curves of life and business • Sever your dependency on the "kickstands of life" • Put your weight into the changes you desire most • Steer the flow of your emotional states • Shift your core relationships to invite the right posse to your biker club• Drive defensively to avoid the potholes that stop most people from succeeding From the introduction all the way through to the conclusion, this book is a transformational seminar on paper. Join Delatorro McNeal as he takes you on the personal development journey of a lifetime.
Shift & Reset
by Brian ReichEssential strategies the nonprofit community can use to take advantage of rapidly changing technologies and new communication methods in our ultra-connected society In these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing and promotion, fundraising, and developing partnerships/collaboration for organizational success. Shift & Reset: Strategies for Supporting Causes in a Connected Society teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and new communication ecosystem that exist in our connected society. Addresses the most critical challenges facing the nonprofit/social change/philanthropy/cause community Re-envisions how we support causes and address serious issues in our connected society Outlines how organizations must operate-and what happens when they don't re-think their work Features interviews with over twenty-five leading thinkers/authors/organizational leaders Innovative and right on time, Shift & Reset equips nonprofit professionals with a set of three core principles, a five-step checklist of immediate action items, as well as a list of ten "must-read" items.
Shift Technologies, Inc.
by Thomas R. Eisenmann Nicole Tempest Keller"George Arison, co-founder and CEO of San Francisco-based Shift Technologies, Inc. (Shift), met with his management team in April 2017. They felt whipsawed by recent industry events. Within the past five weeks, one direct competitor had filed for bankruptcy while another had completed an IPO. Shift, founded in 2013, was an online marketplace that employed technology and people to remove friction from the process of selling and buying used cars. For sellers, Shift acted as a personal concierge service—managing inspections, repairs, listings, test drives, funds transfer, and transaction paperwork. Shift guaranteed the seller a minimum price and shared any upside above that with the seller. For buyers, Shift provided a 200-point inspection report, a test drive at their chosen location (typically their home or office), a no-haggle price, and a warranty. By eliminating showrooms, Shift was able to reduce costs and offer buyers and sellers better prices than brick-and-mortar used car dealers, while also offering greater convenience."
Shift the Work: The Revolutionary Science of Moving From Apathetic to All in Using Your Head, Heart and Gut
by Joe Mechlinski70% of the American workforce is disengaged.With every tick of the clock, millions of people inch closer to their breaking points—a growing epidemic of apathy and anxiety in the workplace that is affecting life outside of the office. But meaningful work-life integration is possible.In Shift the Work, Joe Mechlinski, the New York Times bestselling author of Grow Regardless, shares his personal journey to find purpose, and how it influenced him to take a deeper dive into the science of human behavior. Inspired by neuroscience research about the connections between the brains in the head, heart, and gut that drive human perspectives and conduct, Joe shares how everyone can re-engage with their work and impact the world.Filled with actionable strategies and inspiring true stories, this indispensable guide motivates readers to seek fulfilling opportunities, reconnect with their passions, and recognize their power to make a difference.
Shift Your Mind: 9 Mental Shifts to Thrive in Preparation and Performance
by Brian LevensonGreatness isn't just about what you do. It's about when you do it.Elite performers don't rely on talent alone. Rather, they harness the power of shifting between complementary mindsets—one for preparing effectively and one for delivering when it counts. In Shift Your Mind, you'll learn nine key mental shifts to elevate your preparation and your performance like an elite performer. You'll understand the importance of each of these shifts and when to make them:humble and arrogantwork and playperfectionistic and adaptableanalysis and instinctexperimenting and trusting processuncomfortable and comfortablefuture and presentfear and fearlessnessselfish and selflessDrawing on years of experience working with top athletes and corporate leaders, Brian Levenson outlines his simple but powerful framework used by the world's highest achievers. Each chapter includes exercises to reinforce core concepts and explore the power of the shift using skills like visualization, mindfulness, and self-talk.An energizing read filled with entertaining stories and tips that really work, Brian Levenson's Shift Your Mind is a game-changer for executives, competitive athletes, and any performer seeking to win on the most challenging field of all: the mind.
Shifting Capital: Mercantilism and the Economics of the Act of Union of 1707 (Palgrave Studies in the History of Economic Thought)
by Aida RamosWhen the Act of Union was passed in 1707, Scottish parliament was dissolved and the nation’s capital became London. While the general public balked at the perceived unfairness of the treaty, the majority of Scottish ministers seemed satisfied with its terms. This book offers an explanation of how that outcome came about. By examining the influence of a particular strain of mercantilist thought, Ramos demonstrates how the negotiations preceding the passage of the Act of Union were shaped by ideas of value, wealth, trade and power, and, accordingly, how the model of positive balance was used to justify the necessity of the Act.Utilizing contemporary evidence from the English and Scottish ministers involved, this book explores alternative arguments regarding the Union, from before 1707 and in early Scottish political economy, thus highlighting the differing economic and political views that have persisted between England and Scotland for centuries. With twenty-first century discontent leading to the Scottish independence referendum and arguments that persist in the wake of the Brexit decision, Ramos produces timely research that investigates ideas of protectionism that feed into mercantilist economic thought.
Shifting Categories of Work: Unsettling the Ways We Think about Jobs, Labor, and Activities
by Lisa Herzog Bénédicte ZimmermannWhat do human beings do when they work, how is work organized, and what are its multidimensional – economic, social, political, biographical, ecological – effects? We cannot answer these questions without drawing on the numerous categories that we use to describe work, such as "skilled" or "unskilled" work, "domestic work" or "wage labor," "gig work" or "platform work." Such categories are not merely theoretical labels as they also have practical effects. But where do these categories come from, what are their histories, how do they differ between countries, and how are they evolving? Shifting Categories of Work asks these questions, illuminating the many ways in which our societies categorize work. Written by sociologists, philosophers, historians and anthropologists as well as management and legal scholars, the contributions in this volume contrast different cultural practices and frameworks of categorizing work across different countries. Organized around the three axes of (un)organized work, (in)visible work and (in)valuable work, this book shows how ways of categorizing work express, but also recreate, lines of privilege and disadvantage – challenging our preconceived notions of what work is and what it could be, as it invites us to rethink the categories we use for understanding the work we do, and hence, to some extent, ourselves.
Shifting Economic, Financial and Banking Paradigm: New Systems to Encounter COVID-19 (Studies in Systems, Decision and Control #382)
by Samsul Ariffin Abdul KarimThis book presents the main ideas on shifting the economy, finance, and banking sectors among ASEAN countries into a new paradigm. Since the economy and finance, as well as the banking sector in the ASEAN region, have been growing years by years, there is the need for the policymakers and relevant agencies to study the ideas on shifting the ASEAN economy, finance, and banking towards globalization through a new paradigm. Furthermore, the recent COVID-19 pandemic has affected not just human lives but also the economic and financial sectors. Because of COVID-19, most countries around the world have imposed lockdown and moving control order (MCO) as well as conditionally moving control order (CMCO). In this book, we tackle the main ideas on shifting the economy, finance, and banking sectors among ASEAN countries into a new paradigm. The researchers used econometric, mathematics, statistics, and quantitative sciences to study many economic, finance, and banking issues such as cryptocurrency, consumer preferences, and good governance. This book presents various new and novel results, methods, and algorithms. The findings of this book shall benefit the ASEAN policymakers, investors, and other relevant agencies. This book is also suitable for postgraduate students, researchers, and other scientists who work in econometric, finance, banking, and numerical simulation.
Shifting from Accounting Practitioner to Academia: Tactics, Tips, and Strategies for the Transition (Palgrave Studies in Accounting and Finance Practice)
by Sean Stein SmithThis book addresses the considerations and factors that accounting professionals should take into account when pivoting from practice to higher education, think tanks, or other non-practitioner roles. Breaking down this transition, the book addresses issues connected to the types of job opportunities, where and when these opportunities might arise, and how any practitioner can reimagine their professional persona. Crafted from a first-hand perspective, the advice and anecdotes included throughout the book add a tangible and real-world feel to the concepts and ideas discussed in this book.
Shifting Gears: How to Harness Your Drive to Reach Your Potential and Accelerate Success
by Ryan O'ReillySometimes when you work at a large corporation, or even in a small business, you hit plateaus. It can feel like you&’re stuck in neutral--revving the engine as hard as you can, but not going anywhere. It&’s frustrating, to say the least! If you don&’t know how to drive a car, it&’s easy to blame the vehicle for your lack of progress--just like it&’s easy to blame your boss or your team. The truth is it&’s you who has to reach down and shift the gears so you can move forward. The same is true in life. "Shifting Gears" will help you find the right gear to help you gain traction, move forward, and accelerate your success.
Shifting Geo-Economic Power of the Gulf: Oil, Finance and Institutions (The\international Political Economy Of New Regionalisms Ser.)
by Bessma MomaniBringing together for the first time distinguished Gulf experts to analyse the renewed geo-economic prominence of the Gulf states, this volume investigates some of the 'new power brokers' in the world economy: the oil-exporting states of the Gulf. The Gulf Cooperation Council's (GCC) members: Bahrain, Kuwait, Oman, Qatar, the United Arab Emirates and Saudi Arabia, collectively have the largest proven oil reserves in the world and are among the world's largest oil-exporting states. Gulf Arab states are actively pursuing a variety of foreign investment strategies. Some of these investments are being managed by sovereign wealth funds, government investment corporations, and government-controlled companies. This renewed geo-economic status has received a lot of media attention but there has been a dearth of academic study on what this shift in global economic power means for the international economic system. This volume aims to fill this gap with a rigorous scholarly analysis based on primary sources and raw economic data. It brings together the expertise of academics who have devoted their career to careful study of the region and of renowned scholars of international political economy.
Shifting Involvements: Private Interest and Public Action - Twentieth-Anniversary Edition (Eliot Janeway Lectures on Historical Economics)
by Albert O. HirschmanWhy does society oscillate between intense interest in public issues and almost total concentration on private goals? In this classic work, Albert O. Hirschman offers a stimulating social, political, and economic analysis dealing with how and why frustrations of private concerns lead to public involvement and public participation that eventually lead back to those private concerns. Emerging from this study is a wide range of insights, from a critique of conventional consumption theory to a new understanding of collective action and of universal suffrage.
Shifting Patterns of Agricultural Trade: The Protectionism Outbreak and Food Security
by Jean Vasile Andrei Vasilii Erokhin Gao TianmingThis book is a pivotal publication that seeks to improve food security in the conditions of escalating protectionism in global agricultural trade. The authors argue that global trade systems have been increasingly distorted by emerging trade tensions between major actors such as the US, China, the EU, and Russia, as well as trade policies in many other countries. In view of the most recent disruption of global food supply chains due to the outbreak of the COVID-19, the book examines the effects of administrative restrictions, tariff escalations, and other forms of protectionism on food security. Over the decades, food security concerns have been emerging, along with the growth of the world population. More than two billion most impoverished people in the world spent up to 70% of their disposable income on food. In 2020, the running pandemic has unraveled accumulated problems. As many countries rely on agricultural imports, lockdowns and disrupted food production and supply chains tremendously threaten food security of those nations. Agricultural trade was already slowing in 2019 before the virus struck, weighed down by trade tensions, and decelerating economic growth. The spread of the virus and strict quarantine measures trigger economic decline that results in food prices rises and volatilities. Due to the pandemic, nearly all regions will suffer double-digit decline in trade volumes 2020. The virus will be defeated, but the effects of the protectionism outbreak would have a much longer-lasting impact on agricultural production, international supply chains, and food security worldwide. In this publication, the authors probe into many of the choices that link national, regional, and global policies extensively with the provision of food security for all in the new era of post-virus global trade. Since studying global agricultural trade has a multinational application, its outcomes might be shared with a broad international network of stakeholders, including research institutions, universities, and individual researches. The book is appropriate for government officials, policymakers, and businesses of many countries. Adaptation of research outcomes and solutions to the situation in particular countries and various collaboration formats will let to increase the visibility of the publication and to elaborate new practices and solutions in the sphere of establishing sustainable food security.
Shifting Practices: Reflections on Technology, Practice, and Innovation
by Giovan Francesco LanzaraWhat happens in an established practice or work setting when a novel artifact or tool for doing work changes the familiar work routines? Any unexpected event, or change, or technological innovation creates a discontinuity; organizations and individuals must reframe taken-for-granted assumptions and practices and reposition themselves. To study innovation as a phenomenon, then, we must search for situations of discontinuity and rupture and explore them in depth. In Shifting Practices, Giovan Francesco Lanzara does just that, and discovers that disruptions and discontinuities caused by the introduction of new technologies often reveal aspects of practice not previously observed.After discussing methodological and research issues, Lanzara presents two in-depth studies focusing on processes of design and innovation in two different practice settings: music education and criminal justice. In the first, he works with the music department of a major American university to develop Music LOGO, a computer system that allows students to explore musical structures with simple, composition-like exercises and experiments. In the second, he works with the Italian court system in the design and use of video technology for criminal trials. In both cases, drawing on anecdotes and examples as well as theory and analysis, he traces the new systems from design through implementation and adoption. Finally, Lanzara considers the researcher's role, and the relationship -- encompassing empathy, vulnerability, and temporality -- between the reflective researcher and actors in the practice setting.
Shifting Practices: Reflections on Technology, Practice, and Innovation (Acting with Technology)
by Giovan Francesco LanzaraHow disruptions and discontinuities caused by the introduction of new technologies often reveal aspects of practice not previously observed.What happens in an established practice or work setting when a novel artifact or tool for doing work changes the familiar work routines? Any unexpected event, or change, or technological innovation creates a discontinuity; organizations and individuals must reframe taken-for-granted assumptions and practices and reposition themselves. To study innovation as a phenomenon, then, we must search for situations of discontinuity and rupture and explore them in depth. In Shifting Practices, Giovan Francesco Lanzara does just that, and discovers that disruptions and discontinuities caused by the introduction of new technologies often reveal aspects of practice not previously observed.After discussing methodological and research issues, Lanzara presents two in-depth studies focusing on processes of design and innovation in two different practice settings: music education and criminal justice. In the first, he works with the music department of a major American university to develop Music LOGO, a computer system that allows students to explore musical structures with simple, composition-like exercises and experiments. In the second, he works with the Italian court system in the design and use of video technology for criminal trials. In both cases, drawing on anecdotes and examples as well as theory and analysis, he traces the new systems from design through implementation and adoption. Finally, Lanzara considers the researcher's role, and the relationship—encompassing empathy, vulnerability, and temporality—between the reflective researcher and actors in the practice setting.
Shifting the Dials: A New Approach for Success in Work and Life
by Rebecca Anderton-DaviesHow can you have a career and a life you love, in a world which still isn't set up for you to do either of those things with ease?This is the question investment banker, mother and prolific side-hustler, Rebecca Anderton-Davies sets out to answer in this paradigm-shifting book. Turning the outdated concept of work-life balance on its head, she has created a framework comprising a series of 'dials', which sees work and life as an ever-shifting series of components. These dials reflect where you are now, and what you need to prioritise, in alignment with your ambitions, values and goals. Discover how to use the dials on your personal dashboard to adjust the parts of your life that most require your attention so you can knit together a rich and varied existence that works for you. If you want to start building a life you love, on your terms - one that gives energy to your constantly evolving priorities and ambitions - the journey starts here