- Table View
- List View
Blogging For Dummies
by Amy Lupold BairThe bestselling blogging book—updated in a new edition! Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started. Plus, you'll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand. Decide which of the major blogging platforms will work for you Use SEO to drive traffic to your blog Monetization through advertising and sponsorships Create content that draws readers in Covering shifts in popular blogging platforms and tools, changes in social media, and the latest best practices in the blogosphere, this new edition sets you up for blogging success!
Body Area Network Challenges and Solutions (EAI/Springer Innovations in Communication and Computing)
by R. Maheswar G. R. Kanagachidambaresan R. Jayaparvathy Sabu M. ThampiThis book provides a novel solution for existing challenges in wireless body sensor networks (WBAN) such as network lifetime, fault tolerant approaches, reliability, security, and privacy. The contributors first discuss emerging trends of WBAN in the present health care system. They then provide possible solutions to challenges inherent in WBANs. Finally, they discuss results in working environments. Topics include communication protocols of implanted, wearable and nano body sensor networks; energy harvesting methodologies and experimentation for WBAN; reliability analysis and fault tolerant architecture for WBAN; and handling network failure during critical duration. The contributors consist of researchers and practitioners in WBAN around the world.
Book Clubs and Book Commerce: Volume 1 (Elements in Publishing and Book Culture)
by Corinna Norrick-RühlIn the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or BertelsmannClub. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
Books Across Borders: UNESCO and the Politics of Postwar Cultural Reconstruction, 1945–1951 (New Directions in Book History)
by Miriam IntratorBooks Across Borders: UNESCO and the Politics of Postwar Cultural Reconstruction, 1945-1951 is a history of the emotional, ideological, informational, and technical power and meaning of books and libraries in the aftermath of World War II, examined through the cultural reconstruction activities undertaken by the Libraries Section of the United Nations Educational, Scientific and Cultural Organization (UNESCO). The book focuses on the key actors and on-the-ground work of the Libraries Section in four central areas: empowering libraries around the world to acquire the books they wanted and needed; facilitating expanded global production of quality translations and affordable books; participating in debates over the contested fate of confiscated books and displaced libraries; and formulating notions of cultural rights as human rights. Through examples from France, Poland, and surviving Jewish Europe, this book provides new insight into the complexities and specificities of UNESCO’s role in the realm of books, libraries, and networks of information exchange during the early postwar, post-Holocaust, Cold War years.
The Bookshop of the World: Making and Trading Books in the Dutch Golden Age
by Andrew Pettegree Arthur der WeduwenThe untold story of how the Dutch conquered the European book market and became the world’s greatest bibliophiles.The Dutch Golden Age has long been seen as the age of Rembrandt and Vermeer, whose paintings captured the public imagination and came to represent the marvel that was the Dutch Republic. Yet there is another, largely overlooked marvel in the Dutch world of the seventeenth century: books.In this fascinating account, Andrew Pettegree and Arthur der Weduwen show how the Dutch produced many more books than pictures and bought and owned more books per capita than any other part of Europe. Key innovations in marketing, book auctions, and newspaper advertising brought stability to a market where elsewhere publishers faced bankruptcy, and created a population uniquely well-informed and politically engaged. This book tells for the first time the remarkable story of the Dutch conquest of the European book world and shows the true extent to which these pious, prosperous, quarrelsome, and generous people were shaped by what they read.“Book history at its best.” —Robert Darnton, New York Review of Books“Compelling and impressive.” —THES (Book of the Week)“An instant classic on Dutch book history.” —BMGN - Low Countries Historical Review
The Bottom-up Revolution: Mastering the Emerging World of Connectivity
by Rob KallBarack Obama, Bernie Sanders, Hillary Clinton, George W. Bush, Sir Richard Branson, Steve Jobs, and Mark Zuckerberg have all said that that change or growth happen from the bottom up.But what does it mean and how do you do “bottom up” better and smarter? Bottom up is a way of life and a way of doing business. Bottom-Up: The Connection Revolution, picks up where Malcolm Gladwell’s Tipping Point left off. It is a how-to book for businesses, leaders, organizations, activists, and individuals, cracking wide-open humankind’s biggest trend in seven million years. By understanding the roots and implications of “bottom up” and “top down” you’ll be better able to tap the incredible power of this trend, as the billionaire founders of Google, Facebook, Craigslist and Twitter have done.
Brand Hate: Navigating Consumer Negativity in the Digital World
by S. Umit KucukThis book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.
Brave New Girl: Seven Steps to Confidence
by Chloe BrotheridgeHarness your inner stength, confidence and stability with the essential guide from renowned hypnotherapist, host of The Calmer You podcast and bestselling author of The Anxiety SolutionIt's time to be the happiest, most confident and content version of yourself . . .'The only way to improve our confidence - in any area of life - is by pushing through our comfort zone . . . This straightforward guide will show you how' Evening Standard, Books to Read for Better Mental Health___________Confidence is not something we either have or don't have - it can be built, and this straightforward guide will show you how.Renowned clinical hypnotherapist and anxiety expert Chloe Brotheridge has helped hundreds of clients with anxiety and low self-confidence, and in this book will use her own stories, scientific research, and the experiences of other women to show you how to:· Feel more confident· Spend less time worrying and people-pleasing· Build self-belief· Reach your full potential· Assertively set boundaries for a happier, healthier youBrave New Girl reveals how everyone can follow their path to confidence.'A straightforward guide . . . she uses her own stories, scientific research and the experiences of other women to show her readers how to feel more confident' StylistAs seen in The Guardian, Mirror and Daily ExpressPraise for The Anxiety Solution:'Remarkable, pioneering, could change your life' Daily Mail
Brave Souls: Experiencing the Audacious Power of Empathy
by Belinda BaumanWhat if empathy could save us? Belinda Bauman was living a comfortable life as a wife, mother, and nonprofit leader—but her soul was checked out. Then she met Esperance. An assault survivor living in one of the poorest, most dangerous countries in the world, Esperance and other Congolese women shared their harrowing stories with Belinda. Their vulnerability set Belinda on a path of embracing empathy. If Esperance could love in the face of so much pain, maybe there is hope for the world too. From the top of Mount Kilimanjaro to the borders of war-torn Syria, Belinda takes readers along her journey to empathy. With cutting-edge neuroscience, biblical parables, and stories of brave women from across the globe, she offers readers direction for seeing others' perspectives, listening well, and redeeming conflict. She casts a vision for lives and communities transformed by everyday Christians practicing empathy as a spiritual discipline. Join Belinda on a journey to be brave—and see your world changed.
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity: Reputation, Brand, and Identity
by Diana Ingenhoff Candace White Alexander Buhmann Spiro KiousisCountry image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Broken Handoff: Saving Your Assets
by Michael Gorton Darien George Seth Gordon“Read this page turner to know what to do and—as importantly—what not to do in M&A. You will be glad you did.” —Mark Victor Hansen, coauthor and co-creator of The One Minute Millionaire and Chicken Soup for the SoulEvery year, more than fifty thousand deserving entrepreneurs and executives attempt to sell a company they’ve worked tirelessly to build—yet more than 70 percent fail. Why? Because most deals are derailed by hidden dangers that leave both buyers and sellers blindsided.Broken Handoff: Saving Your Assets is a breakthrough book with rare and remarkably transparent insights into owning, buying, and selling a business. Exposing unexpected pitfalls and revealing hands-on solutions for the mergers and acquisitions process, Broken Handoff delivers tools to beat the odds and broker the deal you want. This definitive guide to business-ownership transactions is required reading for founders, CEOs, venture capitalists, mentors, and moguls.“Losses from M&A transactions that fall short of expectations represent an opportunity of $3 trillion a year. Broken Handoff clearly addresses the vulnerabilities and shortcomings that cause these failures—and, more importantly, advances viable solutions. This book should be read by everyone anticipating an M&A transaction, funding, or liquidity event.” —James Keyes, former CEO of 7-Eleven and Blockbuster, Horatio Alger recipient“Smashes through the financial and theoretical rhetoric of M&A success and failures. Filled with insights and lessons learned from the school of hard knocks, this book should be required reading for all parties in the M&A dance—especially those seeking to avoid a postmerger cultural collision and declining productivity.” —Michael Schornstein, startup founder, CMO, advisory board member of CommandHound
Building and Negotiating Religious Identities in a Zen Buddhist Temple: A Perspective of Buddhist Rhetoric
by Fan ZhangThis book explores the practices in a Zen Buddhist temple located in Northwest Ohio against the backdrop of globalization. Drawing on the previous studies on Buddhist modernization and westernization, it provides a better understanding of the westernization of Buddhism and its adapted practices and rituals in the host culture. Using rhetorical criticism methodology, the author approaches this temple as an embodiment of Buddhist rhetoric with both discursive and non-discursive expressions within the discourses of modernity. By analyzing the rhetorical practices at the temple through abbots’ teaching videos, the temple website, members’ dharma names, and the materiality of the temple space and artifacts, the author discovers how Buddhist rhetoric functions to constitute and negotiate the religious identities of the community members through its various rituals and activities. At the same time, the author examines how the temple’s space and settings facilitate the collective the formation and preservation of the Buddhist identity. Through a nuanced discussion of Buddhist rhetoric, this book illuminates a new rhetorical methodology to understand religious identity construction. Furthermore, it offers deeper insights into the future development of modern Buddhism, which are also applicable to Buddhist practitioners and other major world religions.
Building Forms with Vue.js: Patterns For Building And Scaling Complex Forms With Great Ux
by Marina MostiThis book is intended for any developer with basic Vue experience who wants to enhance their forms. No previous experience with any of the libraries used in the book is required.
Building Leadership Character: Lessons In Authenticity And Credibility
by Amy NewmanExtending beyond traditional leadership books to offer readers a path for developing their own character, Building Leadership Character uses a storytelling approach and real-world cases to explore different dimensions of leadership character. With a clear, student-friendly writing style, bestselling author Amy Newman deftly captures various approaches in which corporations and people respond to situations in difficult times and learn from mistakes. Using real companies and situations, each chapter examines a leadership character dimension such as accountability, integrity, authenticity, and courage. Readers will learn to develop their own character, emotional intelligence, and leadership skills as they engage with assessments, reflection opportunities, and exercises.
Building Leadership Character: Lessons In Authenticity And Credibility
by Amy NewmanExtending beyond traditional leadership books to offer readers a path for developing their own character, Building Leadership Character uses a storytelling approach and real-world cases to explore different dimensions of leadership character. With a clear, student-friendly writing style, bestselling author Amy Newman deftly captures various approaches in which corporations and people respond to situations in difficult times and learn from mistakes. Using real companies and situations, each chapter examines a leadership character dimension such as accountability, integrity, authenticity, and courage. Readers will learn to develop their own character, emotional intelligence, and leadership skills as they engage with assessments, reflection opportunities, and exercises.
Business Communication: Polishing Your Professional Presence
by Barbara Shwom Lisa Gueldenzoph SnyderThis book helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyse and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising skills in writing, speaking, critical thinking, and collaborating with peers, the text prepares students for the social and communicative challenges they will face as successful business people.
Business Ethics: Methods and Application
by Christian U BeckerEthical aspects of business and the economy are of increasing concern in business practice, higher education, and society in general. This concern results from significant business scandals and economic crises, such as the financial crisis of 2008 and the following great recession, as well as from pressing current and future challenges for the economy, such as sustainability and globalization. As a result, there is a growing demand for normative analysis and orientation for business and the economy, where business ethics has become a crucial part of organizational management, risk management, branding, and strategic management. Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the complex and various ethical challenges of modern business. It aims to train analytical thinking skills in the field of business ethics and to approach ethical issues in business in a rational and systematic way. The book develops a number of specific methods for business ethics analysis that are tailored for ethical decision-making in business and for analyzing complex ethical topics in business. The book discusses fundamental ethical questions regarding the meaning of business and the economy for the individual person, society, the environment, and people around the world. As a result, Business Ethics: Methods and Application develops normative guidelines for business in the 21st century and its fundamental challenges and will be key reading for undergraduate, postgraduate, and MBA students of business ethics, business strategy, business and society, and related fields.
Business Writing Today: A Practical Guide
by Natalie CanavorBusiness Writing Today prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace. New to This Edition Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication. New and expanded coverage of important topics like networking, storytelling, creating a positive online presence, and visually-based media. New and updated good and not-so-good writing samples throughout the book show readers where and what to revise. A reorganized and streamlined table of contents is now organized into four major parts, moving from basics into more advanced topics. Nine new “Views From the Field” include advice on networking, building rapport, and creating personal introduction videos. A new chapter on editing includes practical strategies for improving drafts and fixing common writing issues. A greater emphasis on strategic thinking and problem-solving helps students develop their insight into the perspectives of others so they are better able to represent their own interests and contribute more on the job. This edition more closely connects writing skills with oral communication, relationship-building, a strategic online presence, and students’ hopes to become valued employees, leaders, and entrepreneurs. A new appendix includes new writing activities, new assignments, and cheat sheets for students, making this the most applied edition yet.
Business Writing Today: A Practical Guide
by Natalie CanavorBusiness Writing Today prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace. New to This Edition Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication. New and expanded coverage of important topics like networking, storytelling, creating a positive online presence, and visually-based media. New and updated good and not-so-good writing samples throughout the book show readers where and what to revise. A reorganized and streamlined table of contents is now organized into four major parts, moving from basics into more advanced topics. Nine new “Views From the Field” include advice on networking, building rapport, and creating personal introduction videos. A new chapter on editing includes practical strategies for improving drafts and fixing common writing issues. A greater emphasis on strategic thinking and problem-solving helps students develop their insight into the perspectives of others so they are better able to represent their own interests and contribute more on the job. This edition more closely connects writing skills with oral communication, relationship-building, a strategic online presence, and students’ hopes to become valued employees, leaders, and entrepreneurs. A new appendix includes new writing activities, new assignments, and cheat sheets for students, making this the most applied edition yet.
Bussysteme in der Automatisierungs- und Prozesstechnik: Grundlagen, Systeme und Anwendungen der industriellen Kommunikation (Vieweg Praxiswissen Ser.)
by Gerhard Schnell Bernhard WiedemannDieses Fachbuch behandelt alle wichtigen in der Automatisierung eingesetzten Bussysteme. Im Vordergrund stehen die Feldbussysteme, seien es Master/Slave- oder Multimaster-Systeme. Eine ausführliche Einführung in die technischen Grundlagen gibt Auskunft über Netzwerktopologien, Kommunikationsmodelle, Buszugriffsverfahren, Datensicherung, Telegrammformate, Standards bei Leitungen, Übertragungsarten und Netzverbindungen. Den Netzwerkhierarchien unter CIM und der internationalen Feldbusnormung sind eigene Kapitel gewidmet. Im zweiten Teil werden die verschiedenen Bussysteme ausführlich beschrieben, auch PC-Busse. Für die 9. Auflage wurden KNX (ehemals EIB) und Sercos neu aufgenommen.
The Cambridge Handbook of Literary Authorship
by Ingo Berensmeyer Gert Buelens Marysa DemoorThis Handbook surveys the state of the art in literary authorship studies. Its 27 original contributions by eminent scholars offer a multi-layered account of authorship as a defining element of literature and culture. Covering a vast chronological range, Part I considers the history of authorship from cuneiform writing to contemporary digital publishing; it discusses authorship in ancient Egypt, Greece, Rome, early Jewish cultures, medieval, Renaissance, modern, postmodern and Chinese literature. The second part focuses on the place of authorship in literary theory, and on challenges to theorizing literary authorship, such as gender and sexuality, postcolonial and indigenous contexts for writing. Finally, Part III investigates practical perspectives on the topic, with a focus on attribution, anonymity and pseudonymity, plagiarism and forgery, copyright and literary property, censorship, publishing and marketing and institutional contexts.
Canadian Public Finance: Explaining Budgetary Institutions and the Budget Process in Canada
by Genevieve TellierBroken down into five sections explaining how public budgets are developed, Canadian Public Finance presents a comprehensive account of the budget process of the federal, provincial, and territorial governments. With a specific focus on the public policy process, Geneviève Tellier walks readers through the five steps involved in the budget process including agenda-setting, formulation, adoption, implementation, and evaluation. Taking a close look at how much influence key decision-makers actually have over the budget process, Tellier highlights recent events that reveal the political, social, and economic constraints that impact budgetary decisions. Tellier uses key words and textboxes at the end of each chapter to reflect on current issues and new developments in the world of public finance, such as gender-sensitive budgets, performance-based budgeting, and fiscal transparency.
The Canons of Fantasy: Lands of High Adventure (Elements in Publishing and Book Culture)
by Patrick MoranDespite publishing endeavours such as the Ballantine Adult Fantasy Series in the 1970s and Fantasy Masterworks in the early 2000s, the canon of modern fantasy is still very much in flux. This Element examines four key questions raised by the prospect of a fantasy canon: the way in which canon and genre influence each other; the overwhelming presence of Tolkien in any discussion of the classics of fantasy; the multi-media and transmedia nature of the field; and the push for a more inclusive and diverse canon.
Capital Letters: The Economics of Academic Bookselling (Elements in Publishing and Book Culture)
by J. M. HawkerAcademic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.
Careers in Media and Communication
by Stephanie A. SmithSkills for finding and securing a job in mass communication Careers in Media and Communication is a practical resource that helps you understand how a communication degree can prepare you for a range of fulfilling careers; it gives you the skills you will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide you through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, you will explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek. Key Features: Real stories from current practitioners describe the day-to-day work experience you can expect in an entry-level position, as well as give you insight into the skills and aptitudes that hiring managers are seeking. Detailed career profiles introduce you to a variety of careers and help you identify the skills needed to be successful in each line of work. An overview of current industry trends familiarizes you with the hiring needs and practices in mass communication industries.