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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
by Kate HartleyCommunicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.
Communicating Across Cultures, Second Edition: Esl Learners In The Non-esl Classroom (The\guilford Communication Ser.)
by Stella Ting-Toomey Tenzin DorjeeThis highly regarded text--now revised and expanded with 50% new material--helps students and professionals mindfully build their knowledge and competencies for effective intercultural communication in any setting. The authors' comprehensive, updated theoretical framework (integrative identity negotiation theory) reveals how both verbal and nonverbal communication are affected by multilayered facets of identity. Written in a candid, conversational style, the book is rich with engaging examples illustrating cultural conflicts and misunderstandings that arise in workplace, educational, interpersonal, and community contexts. Readers learn how to transform polarized conversations into successful intercultural engagements by combining knowledge about culture with mindful listening and communication skills. New to This Edition *Extensively revised to reflect the ongoing development of integrative identity negotiation theory, nearly 20 years of research advances, the growing diversity of the United States, and global trends. *Chapter providing a mindfulness lens on intercultural and intergroup communication competence. *Chapter on culture shock in sojourners (international students, global businesspeople, and others). *Chapter on immigrants' acculturation processes. *Lively chapter-opening case examples, including compelling personal stories from the authors and others from diverse cultures. *End-of-chapter summaries, "Mindful Guidelines" to put into practice, and critical thinking questions. *New and expanded discussions of hot topics: cross-cultural workplaces, community building, peace building, romantic relationships, prejudice and discrimination, microaggressions, and ethical issues.
Communicating for Success (Second Edition)
by Cheryl Hamilton Bonnie Creel Tony KrollCommunicating for Success, 2nd edition, focuses student learning on the key communication competencies recommended by the National Communication Association. With a vibrant and engaging design, this introductory volume is packed with applied examples, features, and exercises; the text and accompanying Web content offer practical scenarios, key terms, discussion questions, sample activities, learning objectives, and more. A concentrated focus on the influence of communication on careers in business, education, and healthcare is highlighted near the end of each chapter and takes lessons beyond the classroom. This new edition features broader discussion of communication’s relation to social media and technology, culture, gender, and ethics.
Communicating Literature: An Introduction to Oral Interpretation
by Todd V. LewisThe performance of literature discipline seems as vibrant and innovative as ever. The new sixth edition of Communicating Literature: An Introduction to Oral Interpretation reflects changes in the performance of literature since the first edition was published in 1991. The publication offers a communication-oriented definition of oral interpretation, a basic rudimentary statement of oral interpretation essentials and a link between oral interpretation and acting. Featuring a personal and direct writing style, Communicating Literature: An Introduction to Oral Interpretation: - Emphasizes the focus of performance studies needs to retain the communicative intent in literature. Each performance text should have an argument, a thesis, a premise, a theme, a communicative center. - Is suitable for lower division courses in oral interpretation, storytelling, and performance studies. - Is student friendly! Each chapter includes assignment suggestions and exercises to assist the reader in comprehending issues and concepts. - Is contemporary! The text includes a companion website that houses examples of prose, poetry, program oral interpretation, and duo interpretation. - Features NEW content! The text includes an expanded discussion and outlets / suggestions for dealing with stage fright; examples of the changing notion of what comprises a "text"; a new section on multicultural interpretation and expanded notions about competing in forensics tournament; more samples of multi-ethnic literature to demonstrate applications; career opportunities and community service outlets; and more.
Communicating Populism: Comparing Actor Perceptions, Media Coverage, and Effects on Citizens in Europe (Routledge Studies in Media, Communication, and Politics)
by Claes H. de Vreese James Stanyer Carsten Reinemann Frank Esser Toril AalbergThe studies in this volume conceptualize populism as a type of political communication and investigate it comparatively, focusing on (a) politicians’ and journalists’ perceptions, (b) media coverage, and (c) effects on citizens. This book presents findings from several large-scale internationally comparative empirical studies, funded by the European Cooperation in the field of Scientific and Technical Research (COST), focusing on communication and the media within the context of populism and populist political communication in Europe. The studies are based on comparative interview studies with journalists and politicians, a large-scale comparative content analysis, and a comparative cross-country experiment using nationally representative online-surveys over 15 countries. The book also includes advice for stakeholders like politicians, the media, and citizens about how to deal with the challenge of populist political communication. This enlightening volume is ‘populist’ in the best sense and will be an essential text for any scholar in political science, communication science, media studies, sociology and philosophy with an interest in populism and political communication. It does not assume specialist knowledge and will remain accessible and engaging to students, practitioners and policymakers.
Communication: Innovation & Quality (Studies in Systems, Decision and Control #154)
by Miguel Túñez-López Valentín-Alejandro Martínez-Fernández Xosé López-García Xosé Rúas-Araújo Francisco Campos-FreireThis book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.
Communication: Principles For A Lifetime
by Susan Beebe Steven Beebe Diana IvyCommunication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The 7th Edition has been updated with new coverage of social media communication strategies.
Communication: How to Connect with Anyone (Brilliant Business Ser.)
by Gill HassonCommunicate more easily and effectively in any situation! Every day, you have the opportunity to interact with people in different areas of your life; in public, at work and at home, with colleagues and clients, with friends and family. Your ability to exchange ideas and opinions with other people, understand their thoughts and feelings, their point of view and solve problems between you depends on how effectively you’re able to communicate. But being understood, and understanding others is not always easy! Communication is a dynamic, complex process, influenced by all the complexities and differences in human motivation and behaviour. Communication: How to Connect with Anyone will help you connect with others, build friendships and develop better relationships with colleagues and clients, friends and family. This engaging, practical guide shares everything you need to know to develop empathy and rapport with others, and feel confident about communicating with a diverse range of people. This book will help you: Identify, understand and overcome the barriers to communication Explain yourself clearly and be able to manage other people’s responses – whatever they are Know what to say to get others to open up to you Learn how to read between the lines and get a better insight into how others feel, what they do and don’t want Learn how to persuade and influence others Communication: How to Connect with Anyone is a valuable guide for anyone who wishes to communicate effectively, clearly and successfully in all aspects of life.
Communication for Social Change: Context, Social Movements and the Digital
by Pradip Ninan ThomasCommunication for Social Change: Context, Social Movements and the Digital is a critical introduction to communication for social change (CSC) theory. The book presents refreshingly new perspectives and specifically makes the case for CSC theory to factor in context, leanings from social movements and a critique of the digital technology. This book offers perspectives on the historical continuities within this field of study along with the departures that have been hastened and shaped by confluences between ideas and practice as well as by digital technology and social movements. It introduces readers to a raft of new theorists of CSC and puts forth new thinking, new ideas, and a new basis for theorisation of communication for social change.
Communication in History: Stone-Age Symbols to Social Media (Seventh Edition)
by David Crowley Peter Urquhart Paul HeyerNow in its 7th edition, Communication in History reveals how media has been influential in both maintaining social order and as powerful agents of change. Thirty-eight contributions from a wide range of voices offer instructors the opportunity to customize their courses while challenging students to build upon their own knowledge and skill sets. From stone-age symbols and early writing to the Internet and social media, readers are introduced to an expansive, intellectually enlivening study of the relationship between human history and communication media.
Communication in Times of Trouble
by Matthew W. Seeger Timothy L. SellnowPresents the best practices of crisis communication and emergency risk communication This book covers crisis communication strategies and focuses on practical applications for effective management. It includes an extensive discussion of best practices in pre-crisis, crisis and post crisis stages. The book pays special attention to the needs of meeting the needs of diverse audiences and communicating in a responsive and responsible way. The principles are appropriate for many kinds of events including earthquakes, tornadoes, hurricanes, tsunamis, epidemics, and pandemics as well as industrial accidents, toxic spills, transportation disasters, fires and intentional events. In the first chapter, Communication in Times of Trouble introduces the concept of best practices and establishes their relevance for crisis communication and emergency risk communication. A chapter is dedicated to each of the ten best practices. In each chapter, the best practice is described, examples of successful and unsuccessful application of the best practice in both organizational crises and natural disasters/emergencies are provided, advice for practical application is given, and a summary is provided. The concluding chapter details the challenges and opportunities for developing and implementing a response strategy that includes the best practices as a whole. Focuses on application and explanation in crisis communication to benefit those with backgrounds in emergency management, risk management, political science, disaster sociology, and public health Covers natural, large-scale emergencies such as earthquakes, tornadoes, hurricanes, tsunamis, epidemics, and pandemics, which aren’t generally detailed in existing crisis communication texts Presents 10 best practices for dealing with emergencies: Process Approach; Pre-Event Planning; Partnerships; Public Concern; Honesty; Collaborate; Media access; Compassion; Uncertainty; Empowerment Communication in Times of Trouble will be of great interest to undergraduate students and practitioners in communication, public relations, public affairs, public information, public health, and emergency management.
The Communication Manifesto
by Silvio WaisbordContemporary societies demand clear-minded, evidence-based ideas to address complex social issues. Communication scholarship has a rich trove of knowledge and experiences to help address such problems. In this passionately argued manifesto, Silvio Waisbord examines public scholarship in communication studies and its potential for contributing to the common good. He discusses the various ways scholars seek to serve the public as practitioners, experts, advocates, activists and critics, and underscores their significant contribution which has not, to date, been properly supported or recognized. Only by tackling academic institutional politics, he argues, will it be possible to strengthen public scholarship as central to the mission of communication studies. The Communication Manifesto is a roadmap to action and will inspire communication scholars and students to be public citizens, thereby connecting their work and expertise to the causes of solidarity, humanity and social justice.
The Communication Playbook
by Teri Kwal Gamble Michael W. GambleSkills for becoming clear communicators, confident speakers, and sharp thinkers. Designed for today’s active learners, The Communication Playbook moves students beyond the classroom by helping them develop a strong communication skillset that will benefit them throughout their lives. With a focus on effective communication skills and career success, bestselling authors Teri Kwal Gamble and Michael K. Gamble give students clear explanations of core concepts followed by practical learning activities—encouraging students to think critically about why good communication is important and how the concepts can be applied to today’s classroom, workplace, and community. Perfect for the hybrid communication course with coverage of public speaking, this concise text has been strategically separated into tabbed chapters—making it easier for readers to navigate, digest, revisit, and review the content. As good communication is the foundation of everyday life, The Communication Playbook primes students for success in both their courses and their careers.
The Communication Playbook
by Teri Kwal Gamble Michael W. GambleSkills for becoming clear communicators, confident speakers, and sharp thinkers. Designed for today’s active learners, The Communication Playbook moves students beyond the classroom by helping them develop a strong communication skillset that will benefit them throughout their lives. With a focus on effective communication skills and career success, bestselling authors Teri Kwal Gamble and Michael K. Gamble give students clear explanations of core concepts followed by practical learning activities—encouraging students to think critically about why good communication is important and how the concepts can be applied to today’s classroom, workplace, and community. Perfect for the hybrid communication course with coverage of public speaking, this concise text has been strategically separated into tabbed chapters—making it easier for readers to navigate, digest, revisit, and review the content. As good communication is the foundation of everyday life, The Communication Playbook primes students for success in both their courses and their careers.
Communication Research: Asking Questions, Finding Answers
by Joann KeytonCommunication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.
Communication Systems Principles Using MATLAB
by John W. LeisDiscover the basic telecommunications systems principles in an accessible learn-by-doing format Communication Systems Principles Using MATLAB covers a variety of systems principles in telecommunications in an accessible format without the need to master a large body of theory. The text puts the focus on topics such as radio and wireless modulation, reception and transmission, wired networks and fiber optic communications. The book also explores packet networks and TCP/IP as well as digital source and channel coding, and the fundamentals of data encryption. Since MATLAB® is widely used by telecommunications engineers, it was chosen as the vehicle to demonstrate many of the basic ideas, with code examples presented in every chapter. The text addresses digital communications with coverage of packet-switched networks. Many fundamental concepts such as routing via shortest-path are introduced with simple and concrete examples. The treatment of advanced telecommunications topics extends to OFDM for wireless modulation, and public-key exchange algorithms for data encryption. Throughout the book, the author puts the emphasis on understanding rather than memorization. The text also: Includes many useful take-home skills that can be honed while studying each aspect of telecommunications Offers a coding and experimentation approach with many real-world examples provided Gives information on the underlying theory in order to better understand conceptual developments Suggests a valuable learn-by-doing approach to the topic Written for students of telecommunications engineering, Communication Systems Principles Using MATLAB® is the hands-on resource for mastering the basic concepts of telecommunications in a learn-by-doing format.
Communications (Merit Badge Series)
by Boy Scouts of America StaffLearn to be a better listener and a more confident public speaker by earning this merit badge. You will become more aware of communication in your life. You will learn how to interact better with others and improve your communication skills. You can use these skills when you need to inform, persuade, or get the attention of people.
Communications, Signal Processing, and Systems: Proceedings of the 2017 International Conference on Communications, Signal Processing, and Systems (Lecture Notes in Electrical Engineering #463)
by Qilian Liang Jiasong Mu Min Jia Wei Wang Xuhong Feng Baoju ZhangThis book brings together papers presented at the 2017 International Conference on Communications, Signal Processing, and Systems (ICCSP 2017), which was held on July 14–17, 2017 in Harbin, China. Presenting the latest developments and discussing the interactions and links between these multidisciplinary fields, the book spans topics ranging from communications, signal processing and systems. It is aimed at undergraduate and graduate electrical engineering, computer science and mathematics students, researchers and engineers from academia and industry as well as government employees.
Communications, Signal Processing, and Systems: Proceedings of the 2018 CSPS Volume I: Communications (Lecture Notes in Electrical Engineering #515)
by Qilian Liang Wei Wang Jiasong Mu Baoju Zhang Xin Liu Zhenyu NaThis book brings together papers from the 2018 International Conference on Communications, Signal Processing, and Systems, which was held in Dalian, China on July 14–16, 2018. Presenting the latest developments and discussing the interactions and links between these multidisciplinary fields, the book spans topics ranging from communications, signal processing and systems. It is aimed at undergraduate and graduate electrical engineering, computer science and mathematics students, researchers and engineers from academia and industry as well as government employees.
A Communicative Approach to Conflict, Forgiveness, and Reconciliation: Reimagining Our Relationships
by Douglas L. Kelley Vincent R. Waldron Dayna N. KloeberA Communicative Approach to Conflict, Forgiveness, and Reconciliation: Reimagining Our Relationships synthesizes communication and psychology scholarship that focuses on rebuilding ourselves and our relationships when things go "wrong". It provides fresh insights into the burgeoning body of forgiveness research, with an emphasis on community application and reconciliation. Written by award winning scholars in forgiveness communication, the book makes forgiveness and reconciliation research accessible to students in courses focused on personal relationships, conflict, and family studies.
Como ganhar dinheiro com aplicativos
by Adidas WilsonO mercado de aplicativos continua crescendo a cada dia. Pessoas de todo o mundo estão usando aplicativos para estilo de vida, negócios, jogos e praticamente tudo o mais. Muitos outros estão interessados em criar seus próprios aplicativos e a constante pergunta em suas mentes é: "quanto custa?" Bem, não é tão caro. Através deste livro, você será capaz de compreender de que forma você poderá ganhar dinheiro através de aplicativos.
Cómo no fracasar en el mundo editorial: Consejos irresponsables de Actualidad Panamericana
by Actualidad panamericanaLos lectores descubrirán cómo en cuatro años Actualidad Panamericana logró posicionarse como una marca digital a punta de afecto y bacanería. ¿Tuvieron que venderle el alma al demonio (o a Facebook) para triunfar en Internet? ¿Es posible llevar gente a un sitio web sin usar titulares engañosos? ¿Cómo han mantenido la motivación mientras consiguen que su audiencia crezca? ¿Cómo logran expresar lo que quieren decir y que la gente lo entienda? ¿Cómo eligen el mejor contenido y los canales por donde llegará más lejos? ¿Cómo superan el miedo al fracaso y a ofender a otros? En este libro, los creadores de Actualidad Panamericana responden a estas preguntas, entre muchas otras, y revelan todo lo que sus lectores siempre han querido saber sobre ellos. Cada día, miles de nuevos medios digitales se lanzan a las turbulentas aguas de Internet a perseguir ese monstruo mitológico llamado éxito. Son muchos los peligros y errores que pueden llevar al naufragio los sueños de fama y fortuna. Actualidad Panamericana a diario inventa noticias en tono de sátira para criticar los males de nuestra sociedad y, curiosamente, se ha consolidado como uno de los portales independientes con mayor credibilidad del país. Acá se comparten todos los secretos -muchas veces en contravía de lo que los gurús de Internet recomiendan- que lo han llevado a ser uno de los medios con más seguidores en Colombia.
Complete Your Book Proposal in 5 Days: Your Path to Successful Book Publishing Starts Here
by Paul MikosA successful book starts with a great book proposal. Tired of being rejected by publishers and agents? The problem probably isn’t your book--it’s your book proposal. Give your book proposal a professional makeover in just five days with insider ’s advice from the publishers themselves! Based on a template developed by editors at one of the world’s largest publishers, Complete Your Book Proposal in 5 Days is your step-by-step guide to writing and submitting a book proposal that grabs attention by shining the best possible light on your manuscript. Get started today and get your book out of the slush pile and into bookstores!
Computational Intelligence and Sustainable Systems: Intelligence and Sustainable Computing (EAI/Springer Innovations in Communication and Computing)
by H. Anandakumar R. Arulmurugan Chow Chee OnnThis book features research related to computational intelligence and energy and thermal aware management of computing resources. The authors publish original and timely research in current areas of power, energy, temperature, and environmental engineering as and advances in computational intelligence that are benefiting the fields. Topics include signal processing architectures, algorithms, and applications; biomedical informatics and computation; artificial intelligence and machine learning; green technologies in information; and more. The book includes contributions from a wide range of researchers, academicians, and industry professionals. The book is made up both of extended papers presented at the International Conference on Intelligent Computing and Sustainable System (ICICSS 2018), September 20-21, 2018, and other accepted papers on R&D and original research work related to the practice and theory of technologies to enable and support Intelligent Computing applications.
Computational Intelligence in Sensor Networks (Studies in Computational Intelligence #776)
by Himansu Das Bhabani Shankar Prasad Mishra Ajit Kumar Nayak Bijaya Ketan Panigrahi Satchidanand Dehuri Bijan Bihari MishraThis book discusses applications of computational intelligence in sensor networks. Consisting of twenty chapters, it addresses topics ranging from small-scale data processing to big data processing realized through sensor nodes with the help of computational approaches. Advances in sensor technology and computer networks have enabled sensor networks to evolve from small systems of large sensors to large nets of miniature sensors, from wired communications to wireless communications, and from static to dynamic network topology. In spite of these technological advances, sensor networks still face the challenges of communicating and processing large amounts of imprecise and partial data in resource-constrained environments. Further, optimal deployment of sensors in an environment is also seen as an intractable problem. On the other hand, computational intelligence techniques like neural networks, evolutionary computation, swarm intelligence, and fuzzy systems are gaining popularity in solving intractable problems in various disciplines including sensor networks. The contributions combine the best attributes of these two distinct fields, offering readers a comprehensive overview of the emerging research areas and presenting first-hand experience of a variety of computational intelligence approaches in sensor networks.