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Telecom Power Systems
by Dorin O. NeacșuThis book addresses topics specific to the application of power electronics to telecom systems. It follows the power flow from national grid down to the last low-voltage high current requirement of a processor. Auxiliary equipment requirements, such as uninterruptible power supplies, storage energy systems, or charging systems, are explained, along with peculiar classification or suggestions for usage. The presentation of each telecom power system is completed with a large number of practical examples to reinforce new material.
Telecommunications Industry in India: State, Business and Labour in a Global Economy
by Dilip SubramanianTelecommunications Industry in India represents the first comprehensive study of a state-run enterprise in the telecommunications industry. The study traces over a period of half a century (1948-2009) the growth and decline of Indian Telephone Industries (ITI). At the heart of the monograph stands one central interrogation: How does the socio-technical system of production in a state-controlled firm shape the relations linking the four main actors: the state, management, union and workers? The original contribution of this book lies in combining business history and labour history within a single conceptual framework. The author evaluates the broader conclusions about the telecommunications industry and public sector through the lens of an individual firm to arrive at a more nuanced understanding of the dynamics of change in the globalizing Indian economy. The work is well in command of the literature on the global business history counterparts of ITI in the telecommunications industry. It is further strengthened by the use of French material on the subject which is now accessible for the first time in English. Please note: Taylor & Francis does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka
Television Field Production and Reporting: A Guide to Visual Storytelling
by Fred Shook John Larson John DeTarsioTelevision Field Production and Reporting provides a comprehensive introduction to the art of video storytelling. Endorsed by the National Press Photographers Association, this book focuses on the many techniques and tools available in today’s digital landscape, including how drones and miniaturized technology can enrich the storytelling process. The new edition of Television Field Production and Reporting is an absolute must in this visually oriented, rapidly changing field. At its core, visual storytelling helps transmit information, expose people to one another, and capture and communicate a sense of experience in unforgettable ways. This edition reflects, through practitioners' eyes, how to achieve those goals and excel as a professional, whatever the medium at hand, even as changing technology revises the storyteller’s toolkit. This edition emphasizes digital and emerging media, and includes new color photography relevant to contemporary visual storytelling and reporting. It also features important updates regarding digital media law which affect anyone who records and/or disseminates digital media content, whether in private, on television, the web, via social networking sites, or in commercial venues. The seventh edition of Television Field Production and Reporting stresses the mastery of innovative storytelling practices in video programming as far ranging as electronic press kits, multi-camera production, stylized programs, corporate video, raw documentaries, and real time cinéma vérité.
Television Production and Broadcast Journalism
by Phillip L. Harris Gil GarciaTelevision Production & Broadcast Journalism provides students with basic technical skills necessary to enter the television production industry as a production assistant, and introduces broadcast journalism theory. The text provides an overview of the equipment, job responsibilities, and techniques involved in both traditional studio production and remote location work. The activities and processes involved in each phase of production are presented and reinforced with realistic examples, numerous photos showing students in actual production situations, and engaging student activities. <p><p>Broadcast journalism coverage includes ethics and news judgment, types of stories, news writing, preparing news packages, and conducting interviews. The broadcast journalism topics address skills and qualities required in the industry, but also incorporate classroom-appropriate standards and practices.
Ten Arguments for Deleting Your Social Media Accounts Right Now
by Jaron LanierA timely call-to-arms from a Silicon Valley pioneer. <p><p>You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms. <p>Lanier’s reasons for freeing ourselves from social media’s poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more “connected” than ever, to rob us of our free will with relentless targeted ads. <p> How can we remain autonomous in a world where we are under continual surveillance and are constantly being prodded by algorithms run by some of the richest corporations in history that have no way of making money other than being paid to manipulate our behavior? How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness, and freedom? <p>Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us toward a richer and fuller way of living and connecting with our world.
Tested Sentences that Sell: Why The Sizzle Sells The Steak
by Elmer WheelerThis book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before.The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale.He knows the selling points and techniques that will achieve results. He knows the ones that will fail.The author shows you how the slight twist of a phrase may make a difference between success and failure in selling a product.He shows you how to go about building up your own selling sentences—your own sales presentations—and how to test them on the customer.You will find this book intensely interesting and practical, for the author has filled it with stories of actual sales campaigns that have been built upon the use of tested sentences.The ideas in this book are making money for some of the best-known concerns in the country. They should make money for you.
The 7 Second CV: How to Land the Interview
by James ReedWrite a killer CV and land your dream job. It takes an employer just seven seconds to save or reject a job applicant’s CV. In this book, James Reed – chairman of REED, Britain’s largest recruitment company – offers invaluable and specific advice on what employers want to see in the CVs they receive and how you can stand out from the crowd.Unlike other career development books, the honest advice presented here has been compiled from one-to-one interviews, surveys and countrywide workshops across REED’s network of recruitment consultants. This book is an accessible and enjoyable read, intensely practical and packed with pull-out quotes, layout examples and tips.Find out what future employers are looking for and take the first step to start loving Mondays again.
The Academic Foundations of Interpreting Studies: An Introduction to Its Theories
by Cynthia B. Roy Jeremy L. Brunson Christopher A. StoneThe Academic Foundations of Interpreting Studies is the first introductory course book that explores the theoretical foundations used in sign language interpreting studies. Authors Roy, Brunson, and Stone examine the disciplines whose theoretical frameworks and methodologies have influenced the academic study of interpreting. With this text, explanations for how interpreted events occur, how interpreted products are created, and how the interpreting process is studied can be framed within a variety of theoretical perspectives, forming a foundation for the emerging transdiscipline of Interpreting Studies. As sign language interpreting has emerged and evolved in the last 20 years as an academic field of study, the scope of learning has broadened to include fields beyond the language and culture of deaf people. This text surveys six disciplines that have informed the study of sign language interpreting: history, translation, linguistics, sociology, social psychology, and cognitive psychology, along with their major ideas, principal scholars, and ways of viewing human interaction. Each chapter includes clear learning goals, definitions, discussion questions, and images to aid understanding. The Academic Foundations of Interpreting Studies is required reading for upper-level undergraduate or first-year graduate students in interpreting, Deaf studies, and sign language programs.
The Agency of Organizing: Perspectives and Case Studies
by Boris H. BrummansWinner of the 2018 Outstanding Edited Book Award from the Organizational Communication Division of the National Communication Association The Agency of Organizing explains why the notion of agency is central to understanding what organizations are, how they come into existence, continue to exist, or fade away, and how they function. Written by leading organizational communication scholars, the chapters in this edited volume present seven different theoretical perspectives on agency in the dynamics of organizing. Authors discuss how they conceptualize agency from their own perspective and how they propose to investigate agency empirically in processes of organizing by using specific methods. Through insightful case studies, they demonstrate the value of these perspectives for organizational research and practice.
The Art of Editing in the Age of Convergence: In The Age Of Convergence
by Brian S. Brooks James L. PinsonThe Art of Editing in the Age of Convergence remains the most comprehensive and widely used text on editing in journalism. This latest edition continues to shift the focus toward online multimedia as more and more people get their news that way. Amid these changes, the authors continue to stress the importance of taking the best techniques learned in print and broadcast editing and applying them to online journalism. The reality is that most people now often first learn of breaking news on Facebook or Twitter, and therefore the challenge for journalists in this new media world is distinguishing the quality and dependability of their work from all the fake news and propaganda memes, now so common online. This book is designed to help serious news providers produce a product that is well-edited and grounded in the best practices of journalism.
The Art of Public Speaking
by Dale CarnegieA pioneer in the field of self-help, Dale Carnegie distilled his experiences as a salesman and lecturer in this first guide to successful speech-making. The Art of Public Speaking is direct, practical advice for emphasizing ideas for easy comprehension and high impact ranges from finding an appropriate rhythm to conquering stage fright.Avoiding the use of tricks and shortcuts, the author suggests methods for developing one's thoughts in order to form an original, authentic manner of speaking. He advises speakers to practice their presentation skills, offering useful tips for speech-making in both personal and professional situations. First published in 1915, this classic continues to encourage people from all walks of life to overcome their self-consciousness and increase their effectiveness and comfort as public speakers.Penguin Random House Canada is proud to bring you classic works of literature in e-book form, with the highest quality production values. Find more today and rediscover books you never knew you loved.
The Art of Public Speaking: The Original Tool for Improving Public Oration
by Dale CarnegieBoost Your Skills and Confidence with This Classic GuideDo you have trouble getting up in front of an audience? Are you struggling to get your point across? Public speaking can be nerve-wracking, especially if you?re a naturally nervous person or if you?re under-prepared. Originally published in 1915, The Art of Public Speaking has been the go-to guide for those who want to better their speaking abilities for more than a century. Featured within this classic manual are hundreds of tips and tricks on how to become an efficient and effective public speaker. The sections included address: tone,delivery, enthusiasm, confidence, concentration, charm, precision, gesturing, preparation, and much more! Stop putting your audience to sleep. Pick up your copy of The Art of Public Speaking and learn to captivate any audience today!
The Associated Press Style Book 2018 (Associated Press Stylebook and Briefing on Media Law)
by Associated PressA fully revised and updated edition of the bible of the newspaper industry. <P><P>The style of The Associated Press is the gold standard for news writing. With The AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous. <P><P>The AP Stylebook will help you master the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, word and numeral usage, and when to use "more than" instead of "over." To make navigating these specialty chapters even easier, the Stylebook includes a comprehensive index. <P><P>Fully revised and updated to keep pace with world events, common usage, and AP procedures, The AP Stylebook is the one reference that all writers, editors and students cannot afford to be without.
The Astrology of You and Me: How To Understand And Improve Every Relationship In Your Life
by Gary Goldschneider Camille ChewThis astrological relationship guide is indispensable for dealing with everyone from friends and family to bosses and coworkers. Steer your life by the stars and make all your interpersonal relationships shine. This beautifully designed, horoscope-driven handbook will teach you to bring energy to your relationships and divine the true nature of personalities using the power of astrology. Do you know how to live peacefully with a Taurus? Discuss money issues with a Cancer? Improve your sex life with a Scorpio? With chapters arranged by astrological sign, The Astrology of You and Me will give you help and guidance for every imaginable star-crossed situation, and the beautiful design features astrology-inspired illustrations throughout.
The BBC, The 'War on Terror' and the Discursive Construction of Terrorism: Representing Al-qaeda (New Security Challenges)
by Jared AhmadIn the years since the September 11th 2001 attacks, the al-Qaeda phenomenon has become one of the most written about, yet crucially misunderstood, threats of the 21st century. But despite the sheer volume of literature produced during the ‘war on terror’ period, few studies have sought to consider the way this entity has been represented within the news media. The BBC, the War on Terror and the Discursive Construction of Al-Qaeda addresses this significant gap in knowledge by providing an original and much needed assessment of the various strategies used to depict ‘al-Qaeda’, and thus make it meaningful for British television audiences. Drawing on the work of French philosopher Michel Foucault, and focusing on Britain’s most watched and trusted news programme, the BBC’s flagship ‘News at Ten’ bulletin, the book provides insight into both the visual and verbal nature of these representations and the way they have shifted over the course of a ten-year period, while also shedding light upon the broader political and social consequences of the BBC’s portrayals. In doing so, the book not only helps to develop a deeper understanding of the complexity of the BBC’s representations, and their various shifts and transformations, but also details the process through which ‘al-Qaeda’ has been pieced together from a range of cultural parts. And how, ultimately, the dominant mode of representation used to portray this entity is one that closely resembles Britain’s own, diverse multicultural ‘self’.
The Basics of Media Writing: A Strategic Approach
by Scott A. Kuehn James Andrew LingwallThe Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
The Basics of Media Writing: A Strategic Approach
by Scott A. Kuehn James Andrew LingwallThe Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
The Best American Sports Writing 2018 (The Best American Series ®)
by Jeff Pearlman Glenn StoutFor more than twenty-five years, The Best American Sports Writing has built a solid reputation by showcasing the greatest sports journalism of the previous year, culled from hundreds of national, regional, and specialty print and digital publications. Each year, the series editor and guest editor curate a truly exceptional collection. The only shared traits among all these diverse styles, voices, and stories are the extraordinarily high caliber of writing, and the pure passion they tap into that can only come from sports.
The Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond
by Matthew LuhnThe Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio&’s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn&’s personal stories and storytelling insights, The Best Story Wins retells the &“Hero&’s Journey&” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!
The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed
by David Lewis G. Riley MillsCritical communication lessons for sustained corporate success The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling—it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today. The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you: Master the most challenging business interactions Become more influential as a leader and communicator Adopt a 3-step methodology to collaborate more effectively Build your personal brand and executive presence toward sustained success Most people believe that their communications skills are satisfactory for their jobs—most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion—where your communication fails, it has the capacity to affect the organization as a whole. The Bullseye Principle helps you build a robust repertoire of communication skills that put you ahead of the pack.
The Business of Being a Writer (Chicago Guides to Writing, Editing, and Publishing)
by Jane Friedman“Destined to become a staple reference book for writers and those interested in publishing careers.” —Publishers WeeklyWriters talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. Those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.This book offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work. or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term.Jane Friedman has more than two decades of experience in the publishing industry, with an emphasis on digital media strategy for authors and publishers. She is encouraging without sugarcoating, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income—and leave them empowered, confident, and ready to turn their craft into a career.“Friedman’s 20-plus years in the industry, launching and managing the social media presence of Writer’s Digest, along with her expertise in business strategies for authors and publishers, combine to create an invaluable compendium of practical advice.” —Library Journal (starred review)
The Cockney Rhyming Slang Dictionary
by Geoff TibballsThe classic pocket guide to the language of London. This wonderful little guide to cockney rhyming slang contains over 1,700 old and new rhymes translated from Cockney to English and English to Cockney, including:Custard and jelly - tellyHot cross bun - nunLemon tart - smartRock ’n’ roll - doleSticky toffee - coffee...and many more. Master the art of the Cockney rhyme and discover the Cockney origins of common British phrases.
The Communication Book: 44 Ideas For Better Conversations Every Day
by Roman Tschäppeler Mikael KrogerusMikael Krogerus and Roman Tschäppeler have tested the 44 most important communication theories and distilled them in book form, alongside clear and entertaining illustrations. Want better conversations? Ask open-ended questions that have no right or wrong answers—make your partner feel brilliant. Want better meetings? Ban smartphones, use a timer, and make everyone stand up. Want better business deals? Focus on the thing, rather than the person; on similarities, rather than differences; and on good outcomes, rather than perfect ones. Whether you want to present ideas more clearly, improve your small talk, or master the art of introspection, The Communication Book delivers, fusing theoretical knowledge and practical advice in a small but mighty package. With sections on work, the self, relationships and language, this book is indispensable for anyone who wants to improve what they say, and how they say it.
The Compassionate Connection: The Healing Power Of Empathy And Mindful Listening
by David Rakel“This book explains not only the healing power of compassionate human connection, but in the most accessible and practical ways, how to cultivate our capacity to create that connection and thereby empower others to find their best selves.”—John Makransky, author of Awakening through Love All of us have an innate capacity for compassion. We recognize when others are hurting, and we want to help, but we’re not always good at it. There is another way. In The Compassionate Connection, Dr. David Rakel explains how we can strengthen our bonds with others—all the while doing emotional and physical good for ourselves. As founder and director of the University of Wisconsin Integrative Medicine program, Dr. Rakel discovered that we become the most effective helpers when we use the tool of human connection. Drawing on his own research and practice, as well as thirty years of published studies in medicine, sociology, psychology, meditation, and neuroscience, Dr. Rakel "stacks the deck" in favor of healing and introduces the concept of bio-psycho-spiritual authentic awareness. Not only are our bodies and minds connected, but also it has been scientifically proven that our capacity to feel beauty, awe, and compassion enhances our health and wellbeing. In The Compassionate Connection, Dr. Rakel provides an innovative approach to enhancing health in others and strengthening relationships through the art of connecting. These tools guide us to improve our connections—whether between doctor and patient, husband and wife, parent and child, or boss and employee—and live with clarity, wisdom, and good health.
The Contagious Commandments: Ten Steps to Brand Bravery
by Paul Kemp-Robertson Chris BarthContagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.