- Table View
- List View
Manual de periodismo: Edición actualizada
by Carlos Marín33 años después de su primera edición, el Manual de periodismo de Carlos Marín conserva plena vigencia en este tiempo, vertiginoso y extraordinario, para acercarse a lo que Gabriel García Márquez llamó «el mejor oficio del mundo». Si el piso más reciente del edificio periodístico se amuebla de manera constante con novedades y términos tecnológicos, los cimientos, profundos, poderosos, continúan siendo los de siempre: el conocimiento de los géneros, las fuentes de información, las técnicas de redacción, las exigencias éticas, la actitud ante los personajes de la noticia. Producto de la experiencia y la reflexión, este Manual está escrito con un lenguaje didáctico y numerosos ejemplos, con definiciones y señalamientos tan actuales y enfáticos como el hecho de que ningún periodista del siglo XXI puede evadirse de las nuevas tecnologías y las redes sociales sin detrimento de su trabajo, como tampoco puede dejar atrás las herramientas y enseñanzas del periodismo clásico.
Manual prático de escrita em português: Developing Writing Skills in Portuguese (Developing Writing Skills)
by Javier Muñoz-Basols Yolanda Pérez Sinusía Marianne David Clélia F. DonovanManual prático de escrita em português/Developing Writing Skills in Portuguese provides intermediate- and advanced-level students with the necessary skills to become competent and confident writers in the Portuguese language. With a focus on writing as a craft, Manual prático de escrita em português offers a rich selection of original materials including narrative texts, expository essays, opinion pieces and newspaper articles. Each chapter covers a specific kind of writing and is designed to help tackle the material in small units. The book aids students in crafting clear, coherent and cohesive texts by means of guided practice and step-by-step activities. Suitable for use as a classroom text or as a self-study course, this book is ideal for students at level B2 – C2 of the Common European Framework for Languages or at Intermediate High – Advanced High on the ACTFL proficiency scales.
Marken als politische Akteure
by Jan Dirk Kemming Jan RommerskirchenDieses Buch führt Sie in die Welt der Markenkommunikation einWer sich mit Markenführung und Markenkommunikation beschäftigen möchte, kommt an diesem umfangreichen Buch nicht vorbei. Es zeigt den zunehmenden Einfluss von Marken auf Bereiche und Themen wie:• Politik und Gesellschaft• Soziale Verantwortung und Gerechtigkeit• Nachhaltigkeit und ÖkologieGleich in mehreren Beiträgen erläutern die Autoren die theoretischen Grundlagen der Markenkommunikation, aber daneben geben sie auch zahlreiche Tipps für die praktische Umsetzung. Dabei betrachten sie Marken stets als eigenständige Kommunikatoren des Marktes und der Gesellschaft.Die Inhalte im ÜberblickJeder Autor dieses Herausgeberwerks widmet sich einem Bereich der Markenkommunikation, wodurch sich der Leser ein fundiertes Basiswissen aneignen kann. Neben der Wechselbeziehung von Marken und Politik steht vor allem die Frage nach ihrer gesellschaftlichen Verantwortung im Vordergrund des Forschungsinteresses. Aber auch die moralische Komponente von Marken und das historische Verhältnis von Marken und Kultur spielen eine wichtige Rolle.
Marketing De Afiliación: Los Secretos De Ganar Dinero Con Marketing De Afiliación
by Anthony BreyerEste libro le enseñará mi método para crear un ingreso en línea que pueda proporcionar todo eso y más. Olvídate de conseguir otro trabajo, ¡trabaja por ti mismo en TUS términos! Lleno de consejos, fórmulas y súper atajos, este libro explica la historia del marketing de afiliación, ¡y cómo puede usarlo para crear un futuro mejor!
Marketing mit Sprachassistenten: So setzen Sie Alexa, Google Assistant & Co strategisch erfolgreich ein
by Thomas HörnerLernen Sie mit diesem Buch, wie Sie Sprachassistenten im Marketing effektiv einsetzen Immer neue technische Entwicklungen vereinfachen unseren Alltag und das Geschäftsleben. Mit diesem Buch lernen Sie, wie Sie Sprachassistenten im Marketing Ihres Unternehmens nutzen. Es liefert viele praktische Hilfestellungen, mit denen Sie Ihren Geschäftsbetrieb effizienter gestalten. Ziel des Autors ist es, dass Sie nach der Lektüre des Buchs die passenden Strategien für Ihren Betrieb entwickeln. Mit diesem Buch über Sprachassistenten im Marketing erhalten Sie schnell erschließbares Wissen, beispielsweise über das Voice Content Marketing. Kompakt zusammengefasst ermöglicht es eine einfache Umsetzung. Der Autor richtet sich sowohl an Unternehmer als auch an Führungskräfte im Bereich des Marketings.
Marketing Wisdom (Management for Professionals)
by Kartikeya KompellaThis book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.
A Marvelous Life: The Amazing Story of Stan Lee
by Danny FingerothThe definitive biography of the beloved—often controversial—co-creator of many legendary superheroes, A Marvelous Life: The Amazing Story of Stan Lee presents the origin of “Stan the Man,” who spun a storytelling web of comic book heroic adventures into a pop culture phenomenon: the Marvel Universe."[Fingeroth's] intimate yet balanced account, highlights Lee’s humanity, humor and even humility. But it doesn’t ignore how his canny self-promotion at times shortchanged his collaborators and constrained his own choices." —Wall Street JournalStan Lee was the most famous American comic book creator who ever lived.Thanks, especially, to his many cameos in Marvel movies and TV shows, Lee was—and even after his 2018 death, still is—the voice and face of comics and popular culture in general, and Marvel Comics in particular. How he got to that place is a story that has never been fully told—until now.With creative partners including Jack Kirby and Steve Ditko—with whom he had tempestuous relationships that rivaled any superhero battle—Lee created world-famous characters including Spider-Man, Iron Man, the X–Men, the Avengers, and the Hulk!But Lee’s career was haunted by conflict and controversy. Was he the most innovative creator to ever do comics? Was he a lucky no-talent whose only skill was taking credit for others’ work? Or was he something else altogether? Danny Fingeroth’s A Marvelous Life: The Amazing Story of Stan Leeattempts to answer some of those questions. It is the first comprehensive biography of this powerhouse of ideas who, with his invention of Marvel Comics, changed the world’s ideas of what a hero is and how a story should be told. With exclusive interviews with Lee himself, as well as with colleagues, relatives, friends—and detractors—Fingeroth makes a doubly remarkable case for Lee’s achievements, while not ignoring the controversies that dogged him his entire life—and even past his death. With unique access to Lee’s personal archives at the University of Wyoming, Fingeroth explores never-before-examined aspects of Lee’s life and career, and digs under the surface of what people thought they knew about him.Fingeroth, himself a longtime writer and editor at Marvel Comics, and now a lauded pop culture critic and historian, knew and worked with Stan Lee for over four decades. With his unique insights as a comics world insider, Fingeroth is able to put Lee’s life and work in a unique context that makes events and actions come to life as no other writer could. Despite F. Scott Fitzgerald’s famous warning that “There are no second acts in American lives,” Stan Lee created a second act for himself that changed everything for him, his family, his industry, and ultimately for all of popular culture. How he did it—and what it cost him—is a larger-than-life tale of a man who helped create the modern superhero mythology that has become a part of all our lives.
Mass Communication: Living in a Media World
by Ralph E. HansonTransform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
Mass Communication: Living in a Media World
by Ralph E. HansonTransform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.
Massive Access for Cellular Internet of Things Theory and Technique (SpringerBriefs in Electrical and Computer Engineering)
by Xiaoming ChenThis book focuses on massive access to the cellular internet of things (IoT). Both theory and technique are addressed, with more weight placed on the latter. This is achieved by providing in-depth studies on a number of central topics such as channel state information acquisition, user clustering, superposition coding, and successive interference cancellation. Four typical application scenarios are examined in detail, namely the stationary IoT device scenario, frequency division duplex-based low-mobility IoT device scenario, time-division duplex-based IoT device scenario, and high-mobility IoT device scenario. The comprehensive and systematic treatment of key techniques in massive access to the cellular IoT is one of the major features of the book, which is particularly suited for readers who are interested in finding practical solutions for the cellular IoT. As such, it will benefit researchers, engineers, and graduate students in the fields of information engineering, telecommunications engineering, computer engineering, etc.
Mastering Adobe Captivate 2019: Build cutting edge professional SCORM compliant and interactive eLearning content with Adobe Captivate, 5th Edition
by Damien Bruyndonckx Dr Pooja JaisinghCreate responsive eLearning content, including quizzes, demonstrations, simulations and Virtual Reality projects that fit on any device with Adobe Captivate 2019 Key Features Build responsive, interactive and highly engaging eLearning content with Adobe Captivate 2019 Build Virtual Reality eLearning experiences with Adobe Captivate 2019 Assess your student knowledge with interactive and random quizzes Seamlessly integrate your eLearning content with any SCORM or xAPI compliant LMS Book Description Adobe Captivate is used to create highly engaging, interactive, and responsive eLearning content. This book takes you through the production of a few pieces of eLearning content, covering all the project types and workflows of Adobe Captivate. First, you will learn how to create a typical interactive Captivate project. This will give you the opportunity to review all Captivate objects and uncover the application's main tools. Then, you will use the built-in capture engine of Captivate to create an interactive software simulation and a Video Demo that can be published as an MP4 video. Then, you will approach the advanced responsive features of Captivate to create a project that can be viewed on any device. And finally, you will immerse your learners in a 360o environment by creating Virtual Reality projects of Adobe Captivate. At the end of the book, you will empower your workflow and projects with the newer and most advanced features of the application, including variables, advanced actions, JavaScript, and using Captivate 2019 with other applications. If you want to produce high quality eLearning content using a wide variety of techniques, implement eLearning in your company, enable eLearning on any device, assess the effectiveness of the learning by using extensive Quizzing features, or are simply interested in eLearning, this book has you covered! What you will learn Learn how to use the objects in Captivate to build professional eLearning content Enhance your projects by adding interactivity, animations, and more Add multimedia elements, such as audio and video, to create engaging learning experiences Use themes to craft a unique visual experience Use question slides to create SCORM-compliant quizzes that integrate seamlessly with your LMS Make your content fit any device with responsive features of Captivate Create immersive 360Рexperiences with Virtual Reality projects of Captivate 2019 Integrate Captivate with other applications (such as PowerPoint and Photoshop) to establish a professional eLearning production workflow Publish your project in a wide variety of formats including HTML5 and Flash Who this book is for If you are a teacher, instructional designer, eLearning developer, or human resources manager who wants to implement eLearning, then this book is for you. A basic knowledge of your OS is all it takes to create the next generation of responsive eLearning content.
Mastering Collaboration: Make Working Together Less Painful and More Productive
by Gretchen AndersonCollaboration is key for organizations in the 21st century, yet few business people have been trained to teach this skill. How do you advance ideas in a collaborative way and then communicate them throughout your company? In this practical book, author Gretchen Anderson shows you how to generate ideas with others while gaining buy-in from all levels of your organization.Product managers, designers, marketers, technical leaders, and executives will obtain better insight into how team members work together to make decisions. Through tangible exercises and techniques, you’ll learn how to turn promising ideas into products, services, and solutions that make a real difference in the market.Use a framework to develop ideas into hypotheses to be tested and refinedAvoid common pitfalls in the collaboration processAlign communication approaches to ensure that collaboration is effective and inclusiveStructure events or meetings for different types of collaboration depending on the people involvedPractice giving and receiving critiques to foster inclusion without resorting to consensus-based decisions
Mathematische Grundlagen der Digitalisierung: Kompakt, visuell, intuitiv verständlich (essentials)
by Jörg Lange Tatjana LangeDie Autoren klassifizieren kurz die in Natur und Technik auftretenden Signale und stellen die Ecksteine der „analogen“ Fourier-Transformation als Basis für das essential dar. Sie zeigen anschaulich den Zusammenhang von Periodifizierung und Abtastung von Signalen im Zeit- und Frequenzbereich und leiten daraus das für die Digitalisierung fundamentale Abtasttheorem ab. Darauf aufbauend wird weitgehend visuell die diskrete Fourier-Transformation erklärt und deren Handhabung an einem Rechenbeispiel gezeigt. Es folgt eine Kurzdarstellung ausgewählter Grundbausteine der Übertragungstechnik und eine robuste Erläuterung des Mehrträger-Verfahrens und des orthogonalen Frequenzmultiplexverfahrens OFDM als Kernstück der Signalübertragung im Internet.Die Autoren:Prof. Dr.-Ing. habil. Jörg Lange war in leitender Position im Entwicklungsbereich Mobilfunk in einem Technologiekonzern tätig, bevor er in Ruhestand ging. Prof. Dr.-Ing. Tatjana Lange lehrte vor ihrem Ruhestand Automatisierungstechnik an der Hochschule Merseburg und ist weiterhin in der Forschung aktiv.
The Maxwell Leadership Bible: New International Version
by Thomas NelsonEvery believer is a person of influence. In the Maxwell Leadership Bible, leadership expert John C. Maxwell shows you the principles of leadership taught in God’s Word and how to use them. Whether you are an employee, a boss, a parent, or a neighbor, you are a person of influence in your part of the world. Throughout the pages of Scripture, John Maxwell has assembled the time-tested and irrefutable biblical principles of leadership to equip and encourage leaders with his signature approach, including the 21 Laws of Leadership, the 21 Qualities of a Leader, biographical profiles, and hundreds of notes.Features include:Now available in the NIV Comfort Print® typefaceOver 120 “Profiles in Leadership” lessons drawn from the people of the BibleHundreds of compelling short articles and notes on mentoring and influenceA complete reference index to the 21 Laws of Leadership and the 21 Qualities of a LeaderClear and readable 10-point print size
The Me, Without: A Year Exploring Habit, Healing, and Happiness
by Jacqueline RaposoA Main Selection of the One Spirit Book Club!"Raposo's engaging report on stripping life down will inspire readers looking for manageable tweaks to hectic living." — Publishers WeeklyAt the age of thirty-four, journalist Jacqueline Raposo finds herself sick, single, broke, and wandering in a fog. Despite decades of discipline, her chronic illness is getting worse. Despite hosting a radio show about dating, she hasn't been in love in years. And despite a successful writing career, she's deeply in debt. Weary of trying to solve her problems by adding things to her life, she attempts the opposite and subtracts some of her most constant habits — social media, shopping, sugar, and negative thoughts — for periods of thirty to ninety days over the course of one year.In this intimately curated search for self-improvement (a quest that readers can easily personalize for themselves), Raposo confesses to the sometimes violent and profound shifts in her social interactions, physical health, and sense of self-worth. With the input of doctors, psychologists, STEM experts, and other professionals, she offers fascinating insights into how and why our brains and bodies react as they do to our habits. She also sheds light on the impact of our everyday choices on our mental state. Part memoir, part case study, this book offers you an inspiring example of how to forge your own journey, expose your wounds, and help yourself heal. "No cheesy self-help here, The Me, Without is sharply written and massively relatable. Raposo packs a powerful message into an emotional and entertaining read." — Kaia Roman, author of The Joy Plan"Jacqueline is able to make me chuckle with one sentence and then have a deep introspective moment in the next. Her openness and honesty is truly amazing. If you have been looking to examine your relationship with the world, this is the book for you!" — Travis McElroy, host of the podcasts My Brother, My Brother, and Me and The Adventure Zone"So many of us live in terror of deprivation, whether it's tangible, edible, social, physical, financial, or emotional, because we are terrified of what we'll see when we're stripped bare. In Jacqueline Raposo's brave, rigorous, and vulnerable exploration of what it means to live without, the author uses periods of deliberate abstinence from habits to find new ways to engage with the world, determine what's been pinning her in place, and reveal the person she truly can be when she's freed of it all. It's essential reading for anyone on the cusp of making a major life change — or even a minor one." — Kat Kinsman, author of Hi, Anxiety
Meanings & Co.: The Interdisciplinarity of Communication, Semiotics and Multimodality (Numanities - Arts and Humanities in Progress #6)
by Alin Olteanu Andrew Stables Dumitru BorţunThis book explores the interdisciplinarity of semiotics and communication studies, comprising both theoretical explorations and semiotic applications to communication with theoretical bearings. These disciplines have generally been understood as mutually implicit, but there still are many unexplored research avenues in this area, particularly on a conceptual level. The book offers broad insights into the epistemological relations between semiotics and other approaches to communication from perspectives such as sociology, philosophy of language and communication theory. As such, it sheds light on the communication of knowledge.Semiotics is currently enjoying increasing popularity within the humanities and social sciences. Understood as relational logic (Charles Peirce) or hermeneutics (structuralism and poststructuralism), semiotics fundamentally implies certain positions with regard to communication. Because of the generality and conceptual vagueness of semiosis and communication, how one elucidates the other is still an underexplored theme. With some pioneering studies of this relation, the books examines various fields, such as language, code, learning, embodiment, political communication, media, cinema, cuisine, multimodality and intertextuality.
Media Analysis Techniques (Commtext Ser. #No. 10)
by Dr Berger Arthur AIn the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations.
Media Analysis Techniques (Commtext Ser. #No. 10)
by Dr Berger Arthur AIn the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations.
Media and the Global South: Narrative Territorialities, Cross-Cultural Currents (Literary Cultures of the Global South)
by Mehita Iqani Fernando ResendeWhat does the notion of the ‘global south’ mean to media studies today? This book interrogates the possibilities of global thinking from the south in the field of media, communication, and cultural studies. Through lenses of millennial media cultures, it refocuses the praxis of the global south in relation to the established ideas of globalization, development, and conditions of postcoloniality. Bringing together original empirical work from media scholars from across the global south, the volume highlights how contemporary thinking about the region as theoretical framework ・ an emerging area of theory in its own right ・ is incomplete without due consideration being placed on narrative forms, both analogue and digital, traditional and sub-cultural. From news to music cultures, from journalism to visual culture, from screen forms to culture-jamming, the chapters in the volume explore contemporary popular forms of communication as manifested in diverse global south contexts. A significant contribution to cultural theory and communications research, this book will be of interest to scholars and researchers of media and culture studies, literary and critical theory, digital humanities, science and technology studies, and sociology and social anthropology.
The Media Commons and Social Movements: Grassroots Mediations Against Neoliberal Politics (Routledge Studies in Latin American Politics)
by Jorge Saavedra UtmanWhat does it mean to have a voice in a formal democracy operating under neoliberal guidelines and with an almost entirely private media system? How can the people gain their voice and engage in a dialogue with hegemonic actors and discourses? In this book, Jorge Saavedra Utman examines the role of media and communicative practices during one of the largest social mobilizations in Latin America in the last 30 years: Chile’s 2011 students’ movement. Saavedra Utman observes the eye-catching, subversive, but also intimate practices that, in a country with a liberal democracy and neoliberal policies, allowed people to speak up and become political actors from grassroots positions. Presenting rich qualitative data that is sourced from interviews and focus groups with activists, he introduces a fresh perspective on the study of media and communications and social movements. Saavedra Utman paints a clearer picture of contentious events since 2011 - like the Arab Spring and Occupy – to understand the relevance of media and communications in contemporary quests for participation and democracy. Promising to be an important book, The Media Commons and Social Movements represents a significant contribution to our understanding of communicative dimensions of protest and social change.
Media Effects: Advances in Theory and Research (Routledge Communication Series)
by Jennings Bryant Mary Beth Oliver Arthur A. RaneyNow in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Helen KatzThe Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Media in the Global Context: Applications and Interventions
by Emmanuel K. NgwainmbiThis book investigates ways in which global media coverage of conflicts affects the worldviews of the social and cultural values of nationals from the war regions. It identifies the cultural patterns in remote communities that have been ‘diluted’ by IT and the extent to which the changes impacted the values of the indigenes. It also describes the role that IT especially social media and broadcast media play in the understanding of war among residents in highly wired and remote communities, respectively.
Media Law Through Science Fiction: Do Androids Dream of Electric Free Speech?
by Daxton R. StewartAttorney and legal scholar Daxton Stewart examines the intersection of media law and science fiction, exploring the past, present, and future of communication technology and policy debates. Science fiction offers a vast array of possibilities anticipating future communication technologies and their implications on human affairs. In this book, Stewart looks at potential legal challenges presented by plausible communication technologies that may arise 20 or 50 or 100 years from today. Performing what he calls "speculative legal research," Stewart identifies the kinds of topics we should be talking about relating to speech, privacy, surveillance, and more, and considers the debates that would be likely to arise if such technologies become a reality. Featuring interviews with prominent science fiction authors and legal scholars, and a foreword by Malka Older, this book considers the speculative solutions of science fiction and their implications in law and policy scholarship. Chapters feature specific literary examples to examine how cultural awareness and policy creation are informed by fictional technology, future societies, and legal disputes. Looking forward, beyond traditional legal research and scholarship to the possible and even very likely future of communication technology, this fascinating work of speculative legal research will give students and scholars of media law, science fiction, and technology much to discuss and debate.
Media Literacy
by Dr W. James PotterMedia Literacy teaches readers how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help readers understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy.