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Media Analysis Techniques (Commtext Ser. #No. 10)
by Dr Berger Arthur AIn the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations.
Media and the Global South: Narrative Territorialities, Cross-Cultural Currents (Literary Cultures of the Global South)
by Mehita Iqani Fernando ResendeWhat does the notion of the ‘global south’ mean to media studies today? This book interrogates the possibilities of global thinking from the south in the field of media, communication, and cultural studies. Through lenses of millennial media cultures, it refocuses the praxis of the global south in relation to the established ideas of globalization, development, and conditions of postcoloniality. Bringing together original empirical work from media scholars from across the global south, the volume highlights how contemporary thinking about the region as theoretical framework ・ an emerging area of theory in its own right ・ is incomplete without due consideration being placed on narrative forms, both analogue and digital, traditional and sub-cultural. From news to music cultures, from journalism to visual culture, from screen forms to culture-jamming, the chapters in the volume explore contemporary popular forms of communication as manifested in diverse global south contexts. A significant contribution to cultural theory and communications research, this book will be of interest to scholars and researchers of media and culture studies, literary and critical theory, digital humanities, science and technology studies, and sociology and social anthropology.
The Media Commons and Social Movements: Grassroots Mediations Against Neoliberal Politics (Routledge Studies in Latin American Politics)
by Jorge Saavedra UtmanWhat does it mean to have a voice in a formal democracy operating under neoliberal guidelines and with an almost entirely private media system? How can the people gain their voice and engage in a dialogue with hegemonic actors and discourses? In this book, Jorge Saavedra Utman examines the role of media and communicative practices during one of the largest social mobilizations in Latin America in the last 30 years: Chile’s 2011 students’ movement. Saavedra Utman observes the eye-catching, subversive, but also intimate practices that, in a country with a liberal democracy and neoliberal policies, allowed people to speak up and become political actors from grassroots positions. Presenting rich qualitative data that is sourced from interviews and focus groups with activists, he introduces a fresh perspective on the study of media and communications and social movements. Saavedra Utman paints a clearer picture of contentious events since 2011 - like the Arab Spring and Occupy – to understand the relevance of media and communications in contemporary quests for participation and democracy. Promising to be an important book, The Media Commons and Social Movements represents a significant contribution to our understanding of communicative dimensions of protest and social change.
Media Effects: Advances in Theory and Research (Routledge Communication Series)
by Jennings Bryant Mary Beth Oliver Arthur A. RaneyNow in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Helen KatzThe Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Media in the Global Context: Applications and Interventions
by Emmanuel K. NgwainmbiThis book investigates ways in which global media coverage of conflicts affects the worldviews of the social and cultural values of nationals from the war regions. It identifies the cultural patterns in remote communities that have been ‘diluted’ by IT and the extent to which the changes impacted the values of the indigenes. It also describes the role that IT especially social media and broadcast media play in the understanding of war among residents in highly wired and remote communities, respectively.
Media Law Through Science Fiction: Do Androids Dream of Electric Free Speech?
by Daxton R. StewartAttorney and legal scholar Daxton Stewart examines the intersection of media law and science fiction, exploring the past, present, and future of communication technology and policy debates. Science fiction offers a vast array of possibilities anticipating future communication technologies and their implications on human affairs. In this book, Stewart looks at potential legal challenges presented by plausible communication technologies that may arise 20 or 50 or 100 years from today. Performing what he calls "speculative legal research," Stewart identifies the kinds of topics we should be talking about relating to speech, privacy, surveillance, and more, and considers the debates that would be likely to arise if such technologies become a reality. Featuring interviews with prominent science fiction authors and legal scholars, and a foreword by Malka Older, this book considers the speculative solutions of science fiction and their implications in law and policy scholarship. Chapters feature specific literary examples to examine how cultural awareness and policy creation are informed by fictional technology, future societies, and legal disputes. Looking forward, beyond traditional legal research and scholarship to the possible and even very likely future of communication technology, this fascinating work of speculative legal research will give students and scholars of media law, science fiction, and technology much to discuss and debate.
Media Literacy
by Dr W. James PotterMedia Literacy teaches readers how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help readers understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy.
Media Literacy
by Dr W. James PotterMedia Literacy teaches readers how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. Potter presents numerous examples and facts to help readers understand how the media operate, how they attract attention, and how they influence the public. The Ninth Edition has been thoroughly updated to evolve with the ever-changing media landscape and features a new chapter on fake news, debating what we as news consumers can do to recognize fake news in order to avoid its influence. Each chapter concludes with a set of exercises to help readers apply the chapter material to everyday life and engage in a step-by-step process to increase their own media literacy.
Media Management and Digital Transformation
by Stewart Clegg Arne L. Bygdås Aina Landsverk HagenMedia Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. <P><P> From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. <P><P> With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.
Media Trust in a Digital World: Communication at Crossroads
by Thomas Osburg Stephanie HeineckeThis book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.
Mediated Intercultural Communication in a Digital Age (Routledge Research in Communication Studies)
by Ahmet Atay Margaret U. D'SilvaThis book focuses on mediated intercultural communication in the context of globalization. Analyzing social and traditional media using qualitative, interpretive, and critical and cultural perspectives, contributors engage with diverse topics - ranging from hybrid identities in different communities, to journalistic collaborations in the global media landscape. In addition, the authors also examine the placeless and borderless communities of diaspora members, their transnational identities, and the social media stories that shape and are shaped by them.
Mediation: A Concept for Information and Communication Sciences
by Jacqueline DeschampsMediation is a very old practice that has been reborn to meet the needs of the contemporary world. It is thus increasingly present in today's societies. This book presents the theoretical foundations of mediation, as well as the way in which teachers and researchers in Information and Communication Sciences (ICS) have taken up this concept. Whether it is communicational, informational, cultural, organizational or societal, mediation belongs to a field of research, instituted by ICS, which sees in it a process of overcoming conflict, restoring communication and deconstructing social connections. Mediation: A Concept for Information and Communication Sciences inaugurates this set through its contribution to a state of the art of the theory and concepts used by the ICS community. It is addressed to teachers, researchers and students, as well as information professionals wishing to think about their daily practice.
Mediation Theory and Practice
by Melanie J. Reese Suzanne McCorkleMediation Theory and Practice, Third Edition introduces you to the process of mediation by using practical examples that show you how to better manage conflicts and resolve disputes. Authors Suzanne McCorkle and Melanie J. Reese help you to understand the research and theory that underlie mediation, as well as provide you with the foundational skills a mediator must possess in any context, including issue identification, setting the agenda for negotiation, problem solving, settlement, and closure. New to the Third Edition: Expanded content on the role of evaluative mediation reflects the latest changes to the alternative dispute resolution field, helping you to distinguish between various approaches to mediation. Additional discussions around careers in conflict management familiarize you with employment opportunities for mediators, standards of professional conduct, and professional mediator competencies. New activities and case studies throughout each chapter assist you in developing their mediation competency.
Mediation Theory and Practice
by Melanie J. Reese Suzanne McCorkleMediation Theory and Practice, Third Edition introduces you to the process of mediation by using practical examples that show you how to better manage conflicts and resolve disputes. Authors Suzanne McCorkle and Melanie J. Reese help you to understand the research and theory that underlie mediation, as well as provide you with the foundational skills a mediator must possess in any context, including issue identification, setting the agenda for negotiation, problem solving, settlement, and closure. New to the Third Edition: Expanded content on the role of evaluative mediation reflects the latest changes to the alternative dispute resolution field, helping you to distinguish between various approaches to mediation. Additional discussions around careers in conflict management familiarize you with employment opportunities for mediators, standards of professional conduct, and professional mediator competencies. New activities and case studies throughout each chapter assist you in developing their mediation competency.
MediaWriting: Print, Broadcast, and Public Relations
by W. Richard Whitaker Ronald D. Smith Janet E. RamseyMediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are: A re-written Chapter 13, Writing and Reporting in the New New Media, with updates to how social media is used today Expanded chapters on print reporting methods and the Associated Press Stylebook Updates to Chapters 5 and 6, Legal Considerations in Media Writing, and Ethical Decisions in Writing and Reporting, discuss recent court cases and current ethical issues Explanatory "How To" boxes that help readers understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Designed to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.
Megaphone Bureaucracy: Speaking Truth to Power in the Age of the New Normal
by Dennis C. GrubeA revealing look at how today’s bureaucrats are finding their public voice in the era of 24-hour mediaOnce relegated to the anonymous back rooms of democratic debate, our bureaucratic leaders are increasingly having to govern under the scrutiny of a 24-hour news cycle, hyperpartisan political oversight, and a restless populace that is increasingly distrustful of the people who govern them. Megaphone Bureaucracy reveals how today’s civil servants are finding a voice of their own as they join elected politicians on the public stage and jockey for advantage in the persuasion game of modern governance.In this timely and incisive book, Dennis Grube draws on in-depth interviews and compelling case studies from the United States, the United Kingdom, Australia, Canada, and New Zealand to describe how senior bureaucrats are finding themselves drawn into political debates they could once avoid. Faced with a political climate where polarization and media spin are at an all-time high, these modern mandarins negotiate blame games and manage contradictory expectations in the glare of an unforgiving spotlight. Grube argues that in this fiercely divided public square a new style of bureaucratic leadership is emerging, one that marries the robust independence of Washington agency heads with the prudent political neutrality of Westminster civil servants. These “Washminster” leaders do not avoid the public gaze, nor do they overtly court political controversy. Rather, they use their increasingly public pulpits to exert their own brand of persuasive power.Megaphone Bureaucracy shows how today’s senior bureaucrats are making their voices heard by embracing a new style of communication that brings with it great danger but also great opportunity.
Memes to Movements: How the World's Most Viral Media Is Changing Social Protest and Power
by An Xiao MinaA global exploration of internet memes as agents of pop culture, politics, protest, and propaganda on- and offline, and how they will save or destroy us all.Memes are the street art of the social web. Using social media-driven movements as her guide, technologist and digital media scholar An Xiao Mina unpacks the mechanics of memes and how they operate to reinforce, amplify, and shape today's politics. She finds that the "silly" stuff of meme culture--the photo remixes, the selfies, the YouTube songs, and the pun-tastic hashtags--are fundamentally intertwined with how we find and affirm one another, direct attention to human rights and social justice issues, build narratives, and make culture. Mina finds parallels, for example, between a photo of Black Lives Matter protestors in Ferguson, Missouri, raising their hands in a gesture of resistance and one from eight thousand miles away, in Hong Kong, of Umbrella Movement activists raising yellow umbrellas as they fight for voting rights. She shows how a viral video of then presidential nominee Donald Trump laid the groundwork for pink pussyhats, a meme come to life as the widely recognized symbol for the international Women's March.Crucially, Mina reveals how, in parts of the world where public dissent is downright dangerous, memes can belie contentious political opinions that would incur drastic consequences if expressed outright. Activists in China evade censorship by critiquing their government with grass mud horse pictures online. Meanwhile, governments and hate groups are also beginning to utilize memes to spread propaganda, xenophobia, and misinformation. Botnets and state-sponsored agents spread them to confuse and distract internet communities. On the long, winding road from innocuous cat photos, internet memes have become a central practice for political contention and civic engagement.Memes to Movements unveils the transformative power of memes, for better and for worse. At a time when our movements are growing more complex and open-ended--when governments are learning to wield the internet as effectively as protestors--Mina brings a fresh and sharply innovative take to the media discourse.
Men in Women’s Worlds: Constructions Of Masculinity in Women's Magazines
by Laura Coffey-GloverThis book presents an analysis of masculinity construction in a large corpus of women’s magazines, adopting a feminist Critical Stylistic approach to reveal how men are talked about and ‘sold’ to women as part of a successful performance of hegemonic femininity. This novel approach identifies women’s magazines as sites of ‘lad culture’ that perpetuate ideologies more commonly associated with the ‘laddism’ of male-targeted media. It examines how stereotypical images of men as naturally aggressive and obsessed with sex are promoted, as well as considering some of the ways in which women’s magazines contribute to the social construction of normative understandings of gender and sexuality more broadly. This engaging work will offer fresh insights to students and scholars of (Critical) Discourse Analysis, Sociolinguistics, Corpus Linguistics, Stylistics, and Gender and Communication Studies.
The Mentor: A Career-Readiness Business Parable
by J.N. WhiddonA student discovers the 12 Keys for Professional Success in this modern business parable by the acclaimed author and entrepreneur.The semester has begun, and Professor Johnathan Daniels welcomes his next batch of students into his classroom. He teaches the capstone Business Communications course at State U, one of the most valuable classes a student can take. As senior Aaron Woods takes his seat, he has no idea the wealth of knowledge, skills, and communication tools he’s about to receive that will help him conquer life after graduation.Dr. Daniels’ curriculum consists of his “12 Keys to Professional Success,” which offer help and guidance through any career-related obstacle one might encounter. As Aaron and his class make their way through the 12 Keys, they’ll gain wisdom and learn how to master essential principles—such as establishing rapport with others, time management, interview skills, dressing professionally, and more.Grab a seat: class is about to begin.
Messengers: Who We Listen To, Who We Don't, and Why
by Stephen Martin Joseph Marks"In the age of fake news, understanding who we trust and why is essential in explaining everything from leadership to power to our daily relationships." -Sinan AralWe live in a world where proven facts and verifiable data are freely and widely available. Why, then, are self-confident ignoramuses so often believed over thoughtful experts? And why do seemingly irrelevant details such as a person's appearance or financial status influence whether or not we trust what they are saying, regardless of their wisdom or foolishness?Stephen Martin and Joseph Marks compellingly explain how in our uncertain and ambiguous world, the messenger is increasingly the message. We frequently fail, they argue, to separate the idea being communicated from the person conveying it, explaining why the status or connectedness of the messenger has become more important than the message itself.Messengers influence business, politics, local communities, and our broader society. And Martin and Marks reveal the forces behind the most infuriating phenomena of our modern era, such as belief in fake news and how presidents can hawk misinformation and flagrant lies yet remain
Methodisches Content Marketing: Erfolgreich durch systematisches Vorgehen, integriertes Arbeiten und klare ROI-Orientierung
by Gerrit GrunertDieses Buch vermittelt, wie Sie Content-Marketing-Strategien Schritt für Schritt in Ihrem Unternehmen implementierenIn seinem Buch „Content Marketing mit System“ vermittelt Autor Gerrit Grunert Unternehmern und Marketern die wichtigsten Strategien und Methoden des Content Marketings. Er widmet sich hierfür allen Dimensionen der Marketing-Disziplin – von der Planung über die Konzeption bis zur Content Distribution. Die übersichtliche Darstellung und konkrete Praxisbeispiele tragen dazu bei, dass der Inhalt leicht verständlich ist.Wichtige Tools und Messgrößen für Ihren UnternehmenserfolgGerrit Grunert gelingt es mit seinem Buch aber nicht nur, die wichtigsten Methoden und Strategien im Content Marketing praxisorientiert zu vermitteln, indem er die verschiedenen Einzeldisziplinen und deren Ziele vorstellt. Mit seinem Werk gibt er Ihnen zusätzlich eine Toolbox voller nützlicher Werkzeuge an die Hand, die Ihnen dabei helfen, Content Marketing in Ihrem Unternehmen effizient umzusetzen. (131)
Microelectronics, Electromagnetics and Telecommunications: Proceedings Of The Fourth Icmeet 2018 (Lecture Notes In Electrical Engineering #521)
by Ganapati Panda Suresh Chandra Satapathy Birendra Biswal Ramesh BansalThe book discusses the latest developments and outlines future trends in the fields of microelectronics, electromagnetics and telecommunication. It contains original research works presented at the International Conference on Microelectronics, Electromagnetics and Telecommunication (ICMEET 2018), organised by GVP College of Engineering (A), Andhra Pradesh, India. The respective papers were written by scientists, research scholars and practitioners from leading universities, engineering colleges and R&D institutes from all over the world, and share the latest breakthroughs in and promising solutions to the most important issues facing today’s society.
Microwave Active Devices and Circuits for Communication (Lecture Notes in Electrical Engineering #533)
by Subhash Chandra BeraThe book discusses active devices and circuits for microwave communications. It begins with the basics of device physics and then explores the design of microwave communication systems including analysis and the implementation of different circuits. In addition to classic topics in microwave active devices, such as p-i-n diodes, Schottky diodes, step recovery diodes, BJT, HBT, MESFET, HFET, and various microwave circuits like switch, phase shifter, attenuator, detector, amplifier, multiplier and mixer, the book also covers modern areas such as Class-F power amplifiers, direct frequency modulators, linearizers, and equalizers. Most of the examples are based on practical devices available in commercial markets and the circuits presented are operational. The book uses analytical methods to derive values of circuit components without the need for any circuit design tools, in order to explain the theory of the circuits. All the given analytical expressions are also cross verified using commercially available microwave circuit design tools, and each chapter includes relevant diagrams and solved problems. It is intended for scholars in the field of electronics and communication engineering.
Midnight’s Grandchildren: How Young Indians are Disrupting the World's Largest Democracy
by Mark HannantWhile the west has experienced multiple post-war economic, social and political revolutions, India by contrast has had two distinct moments of transformation in the past century: Independence in 1947 and the economic liberalisation that began in 1991. Midnight’s Grandchildren are the offspring of India’s second social and economic revolution. India’s millennial generation, coming of age post-1991, have grown up in a world of opportunity and relative abundance. Many institutions – family, marriage, workplace, and brands – are being disrupted. Great tension exists as a new generation breaks barriers and seeks to find its place. This book captures an important, transformative moment in India’s development. It includes interviews with young Indians who articulate both their optimism and the struggle to find relevant new identities. Managers and recruiters speak about the changes in the workplace and the challenges and opportunities of harnessing India’s so-called demographic dividend. Entrepreneurs, brand owners and marketers discuss the role of brands in cementing identities in a world changing rapidly where loyalty has little meaning. Midnight’s Grandchildren explains for a business audience the significance of the arrival in the workforce of a generation of millennials as both disruptors of the old order and engine of India’s future economic potential. It is of use for professionals and educators wanting to engage this vitally important group of young people.