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Dynamics of Media Writing: Adapt and Connect
by Vincent F. FilakThis fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help you hone your media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help you both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for you to apply. New "Give It a Try" features at the end of the Adapt and Connect boxes allow you to try out the skills outlined.
Dynamics of Media Writing: Adapt and Connect
by Vincent F. FilakThis fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help you hone your media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help you both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for you to apply. New "Give It a Try" features at the end of the Adapt and Connect boxes allow you to try out the skills outlined.
Argumentation in Everyday Life
by Jeffrey P. Drury"Good coverage of concepts with understandable explanations of theory. Very user friendly with exercises to use in and out of class. Connects well with other communication classes through the application of other communication concepts to argumentation." —Christopher Leland, Azusa Pacific University Argumentation in Everyday Life provides students with the tools they need to argue effectively in the classroom and beyond. Jeffrey P. Mehltretter Drury offers rich coverage of theory while balancing everyday applicability, allowing students to use their skills soundly. Drury introduces the fundamentals of constructing and refuting arguments using the Toulmin model and ARG conditions (Acceptability, Relevance, and Grounds). Numerous real-world examples are connected to the theories of rhetoric and argumentation discussed—enabling students to practice and apply the content in personal, civic, and professional contexts, as well as traditional academic debates. Encouraging self-reflection, this book empowers students to find their voice and create positive change through argumentation in everyday life. Unique resources to help students navigate this complex terrain of argumentation: "The Debate Situation" offers students a birds-eye view of any given debate (or exchange of arguments between two or more people) organized around three necessary components: arguments, issues, and the proposition. The visual model of the debate situation illustrates how these features work together in guiding a debate and it lays the groundwork for understanding and generating arguments. Easy to Use Standards for Evaluating Arguments combine a prominent argument model (named after logician Stephen Toulmin) with a standards-based approach (the ARG conditions) to test of quality of an argument. The ARG conditions are three questions an advocate should ask of an argument in determining whether or not it is rationally persuasive. These questions are best served by research but don’t necessary require it, and thus they provide a useful posture for critically assessing the arguments you encounter. Multiple "Everyday Life" examples with an emphasis on context help students to connect the lessons more fully to their everyday life and encourages them to grapple explicitly with dilemmas arising in different contexts. "Find Your Voice Prompts" focus on choice & empowerment to offer strategies for students to choose which arguments to address and how to address them—empowering students to use argumentation to find their voice. "Build Your Skill Prompts" use objective applications to test how well students have learned the information. They offer a chance to apply the material to additional examples that students can check against the answers in Appendix II. Two application exercises at the end of each chapter encourage students to think critically about the content, discuss their thoughts with their peers, and apply the material to everyday situations.
Argumentation in Everyday Life
by Jeffrey P. Drury"Good coverage of concepts with understandable explanations of theory. Very user friendly with exercises to use in and out of class. Connects well with other communication classes through the application of other communication concepts to argumentation." —Christopher Leland, Azusa Pacific University Argumentation in Everyday Life provides students with the tools they need to argue effectively in the classroom and beyond. Jeffrey P. Mehltretter Drury offers rich coverage of theory while balancing everyday applicability, allowing students to use their skills soundly. Drury introduces the fundamentals of constructing and refuting arguments using the Toulmin model and ARG conditions (Acceptability, Relevance, and Grounds). Numerous real-world examples are connected to the theories of rhetoric and argumentation discussed—enabling students to practice and apply the content in personal, civic, and professional contexts, as well as traditional academic debates. Encouraging self-reflection, this book empowers students to find their voice and create positive change through argumentation in everyday life. Unique resources to help students navigate this complex terrain of argumentation: "The Debate Situation" offers students a birds-eye view of any given debate (or exchange of arguments between two or more people) organized around three necessary components: arguments, issues, and the proposition. The visual model of the debate situation illustrates how these features work together in guiding a debate and it lays the groundwork for understanding and generating arguments. Easy to Use Standards for Evaluating Arguments combine a prominent argument model (named after logician Stephen Toulmin) with a standards-based approach (the ARG conditions) to test of quality of an argument. The ARG conditions are three questions an advocate should ask of an argument in determining whether or not it is rationally persuasive. These questions are best served by research but don’t necessary require it, and thus they provide a useful posture for critically assessing the arguments you encounter. Multiple "Everyday Life" examples with an emphasis on context help students to connect the lessons more fully to their everyday life and encourages them to grapple explicitly with dilemmas arising in different contexts. "Find Your Voice Prompts" focus on choice & empowerment to offer strategies for students to choose which arguments to address and how to address them—empowering students to use argumentation to find their voice. "Build Your Skill Prompts" use objective applications to test how well students have learned the information. They offer a chance to apply the material to additional examples that students can check against the answers in Appendix II. Two application exercises at the end of each chapter encourage students to think critically about the content, discuss their thoughts with their peers, and apply the material to everyday situations.
Advertising Creative: Strategy, Copy, and Design
by Tom Altstiel Jean M. Grow Marcel JenningsAdvertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Advertising Creative: Strategy, Copy, and Design
by Tom Altstiel Jean M. Grow Marcel JenningsAdvertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
by Karen FrebergSocial Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
by Karen FrebergSocial Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.
The Political Speechwriter's Companion: A Guide for Writers and Speakers
by Robert A. Lehrman Eric L. SchnureThe Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
The Political Speechwriter's Companion: A Guide for Writers and Speakers
by Robert A. Lehrman Eric L. SchnureThe Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
Business Writing Today: A Practical Guide
by Natalie CanavorBusiness Writing Today prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace. New to This Edition Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication. New and expanded coverage of important topics like networking, storytelling, creating a positive online presence, and visually-based media. New and updated good and not-so-good writing samples throughout the book show readers where and what to revise. A reorganized and streamlined table of contents is now organized into four major parts, moving from basics into more advanced topics. Nine new “Views From the Field” include advice on networking, building rapport, and creating personal introduction videos. A new chapter on editing includes practical strategies for improving drafts and fixing common writing issues. A greater emphasis on strategic thinking and problem-solving helps students develop their insight into the perspectives of others so they are better able to represent their own interests and contribute more on the job. This edition more closely connects writing skills with oral communication, relationship-building, a strategic online presence, and students’ hopes to become valued employees, leaders, and entrepreneurs. A new appendix includes new writing activities, new assignments, and cheat sheets for students, making this the most applied edition yet.
Business Writing Today: A Practical Guide
by Natalie CanavorBusiness Writing Today prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace. New to This Edition Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication. New and expanded coverage of important topics like networking, storytelling, creating a positive online presence, and visually-based media. New and updated good and not-so-good writing samples throughout the book show readers where and what to revise. A reorganized and streamlined table of contents is now organized into four major parts, moving from basics into more advanced topics. Nine new “Views From the Field” include advice on networking, building rapport, and creating personal introduction videos. A new chapter on editing includes practical strategies for improving drafts and fixing common writing issues. A greater emphasis on strategic thinking and problem-solving helps students develop their insight into the perspectives of others so they are better able to represent their own interests and contribute more on the job. This edition more closely connects writing skills with oral communication, relationship-building, a strategic online presence, and students’ hopes to become valued employees, leaders, and entrepreneurs. A new appendix includes new writing activities, new assignments, and cheat sheets for students, making this the most applied edition yet.
Content Analysis: An Introduction to Its Methodology
by Klaus KrippendorffWhat matters in people’s social lives? What motivates and inspires our society? How do we enact what we know? Since the first edition published in 1980, Content Analysis has helped shape and define the field. In the highly anticipated Fourth Edition, award-winning scholar and author Klaus Krippendorff introduces readers to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry. Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. The Fourth Edition has been completely revised to offer readers the most current techniques and research on content analysis, including new information on reliability and social media. Readers will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis.
Content Analysis: An Introduction to Its Methodology
by Klaus KrippendorffWhat matters in people’s social lives? What motivates and inspires our society? How do we enact what we know? Since the first edition published in 1980, Content Analysis has helped shape and define the field. In the highly anticipated Fourth Edition, award-winning scholar and author Klaus Krippendorff introduces readers to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry. Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. The Fourth Edition has been completely revised to offer readers the most current techniques and research on content analysis, including new information on reliability and social media. Readers will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis.
Media Audiences: Effects, Users, Institutions, and Power
by John L. SullivanWhether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. John L. Sullivan's second edition of Media Audiences: Effects, Users, Institutions, and Power explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Media Audiences: Effects, Users, Institutions, and Power
by John L. SullivanWhether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. John L. Sullivan's second edition of Media Audiences: Effects, Users, Institutions, and Power explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Hoja de ruta para eventos exitosos: prepárate para lecturas, firmas, conferencias y otros eventos
by Pavarti K. Tyler Alma Edith GarciaConecta con los lectores directamente y conviértelos en tus fanáticos de por vida a través de la programación, organización y planeación de eventos de autor exitosos. ¡Este libro te enseñará cómo lograrlo! ¿Te sientes seguro frente al teclado pero ansioso por salir e interactuar con otros amantes de los libros en persona? Quizá todavía estés tratando de averiguar cuáles eventos resaltarán tus fortalezas naturales y ofrecerán un impacto duradero en las ventas. Quizá ya te hayas presentado en muchos eventos pero no tengas idea de por qué no funcionaron como te hubiera gustado o como esperabas. ¡Tu Hoja de ruta para eventos de autor exitosos está aquí para ayudarte! En tan sólo unas horas, aprenderás cómo crear oportunidades para reunirte con tu público, maximizar la efectividad de las ventas de libros de bolsillo en lugares que ya frecuenten los compradores de libros y ¡crear situaciones que atraerán a los lectores a tomar tu libro! Aprenderás cómo encontrar, programar y preparar una variedad de eventos de autor en vivo, así como a cómo aprovechar esos eventos para llamar la atención de lectores nuevos y potenciales. Con esta guía, recibirás consejos específicos que puedas poner en práctica con respecto a: Programar eventos en librerías Colaborar con organizadores de eventos Saber cuáles son los mejores festivales literarios a los que hay que asistir Aprovechar al máximo las firmas de libros Preparar la lectura de fragmento perfecta Crear una exhibición de tu puesto en un evento que llame la atención Mantener la calma durante las sesiones de preguntas y respuestas Cómo manejar la decepción Relacionarse y establecer contacto con otros autores Crear oportunidades en eventos que no sean literarios ¡También ofrecemos cinco regalos exclusivos para los lectores de este libro! Nuestra garantía: ¿Estás cansado de examinar meticulosamente las guías de marketing qu
O seu Roteiro para Ter Êxito em Eventos para Escritores
by Pavarti K. Tyler Gabriel Martimiano PiresO seu Roteiro para Ter Êxito em Eventos para Escritores por Pavarti K. Tyler Conecte-se com leitores de modo direto e os torne em fãs para a vida toda programando, organizando e planejando eventos sucedidos para escritores, esse livro vai ensiná-lo como fazer isso! Conecte-se com leitores de modo direto e os torne fãs para a vida toda programando, organizando e planejando eventos sucedidos para escritores, esse livro vai ensiná-lo como fazer isso! Você se sente confiante atrás do teclado, mas fica nervoso por ter que interagir com outros amantes de livros pessoalmente? Talvez você esteja tentando imaginar quais eventos vão ser melhores para suas forças naturais e oferecer um impacto duradouro nas vendas, talvez já tenha participado de muitos eventos presenciais, mas não tem nenhuma ideia do porquê que eles não funcionaram tão bem quanto você esperou. O seu Roteiro para Ter Êxito em Eventos para Escritores está aqui para lhe ajudar! Em apenas algumas horas, você vai aprender como criar oportunidades para encontrar seu público, aumentar a eficácia das vendas em papel em locais de compradores de livros frequentes e criar situações que vão atrair leitores para ler o seu livro! Você vai aprender como encontrar, programar e se preparar para uma variedade de eventos de escritores assim como aproveitar aqueles eventos para animar novos e possíveis leitores, com esse guia, você vai receber conselhos específicos e úteis para: · Programar eventos em livrarias · Colaborar com organizadores de eventos · Escolher os melhores festivais de livros para participar · Fazer o máximo autógrafosMaking the Most of Book Signings · Preparar o trecho perfeito · Criar uma exibição de livros atraente · Manter a calma durante a parte de perguntas e
Crea il tuo blog vincente
by Valeria Bragante Rafa OsunaCrea il tuo blog vincente di Rafa Osuna Letture che ti aiuteranno a creare un blog di successo. Stai pensando di cominciare a scrivere in un blog o ne hai già uno e non ti è chiaro cosa fare? In questo caso, questo libro è per te. Cosa troverai in questo libro? O meglio... che ne pensi se comincio a dirti cosa non troverai? In questo libro non troverai filosofia a buon mercato riguardo i blog. Quella che tentano di venderti le persone che non hai mai avuto successo con un blog. In questo libro non troverai un corso tecnico su come iniziare un blog. Oggi le piattaforme di creazione di blog sono così intuitive e facili da usare che non vale la pena perdere tempo leggendo un libro su questo. Se cerchi questo, ti raccomando qualcuno dei tanti tutorials che ci sono in Youtube su questo tema. Cerca in Internet. Non troverai nemmeno formule magiche per diventare milionario in due settimane con il tuo blog. Se qualcuno ti offre una cosa del genere, scappa immediatamente. Quello che troverai in questo libro è un breve riassunto di ciò che ho scritto nel mio blog personale ((El Último Blog) durante gli ultimi dieci anni. 10 anni nei quali non solo ho continuato il mio blog ma ho diretto una rete di blog con più di 50 redattori, ho partecipato a blog collaborativi, ho tenuto conferenze e corsi sui blog, ho partecipato a varie pubblicazioni. Ciò che ho voluto offrirti in questo libro, come riassunto di questi 10 anni di blogging, è una scelta dei 15 articoli che credo riflettano in modo chiaro e conciso tutto ciò di cui hai bisogno per avere successo con il tuo blog. Sono 15 articoli che ho scelto tra più dei 2000 che ho pubblicato in questi anni. Articoli che ho adattato per la pubblicazione in questo libro, in modo che, mantenendo la freschezza di un post, avessero un certo collegamento tra loro. In questo modo, spero di essere riuscito, con alcune letture veloci, tipiche dei post di
Triumphant: How to Write a Winning Blog
by Rafa Osuna Grant YoderAre you thinking about starting a blog? Do you already have a blog but you're just not quite sure what to do with it? If the answer is yes, then this book is for you. What exactly will you find in this book? Well, how about I start by telling you what you won't find. In this book you're not going to find cheap blogging philosophy. You know, the kinds of tips and tricks people try to sell you even when they themselves have never had any blogging success. In this book you're not going to find a "Blogging 101" type of course on the technical details of how to start a blog. In today's world, blog creation platforms are so intuitive and easy to use that it wouldn't even be worth your time to read a book like that. So if that's the kind of thing you're looking for, I'd recommend you check out one of the many "How to create a blog" tutorials that you can find on YouTube, among other places. Another thing you won't find in this book is a magic formula for "how to become a blogging millionaire in two weeks." Believe me, if anyone offers you anything that sounds like that, run away...immediately. What you will find in this book is a short summary of what I've written in my personal blog (El Último Blog) over the last ten years. In these ten years I have not only maintained my own personal blog, but I have also directed a blogging network with over 50 other writers, I've given conferences and taught classes on blogging, I've contributed to various book publications, etc. What I hope to share with you in this book, as a summary of these past ten years of blogging, is a selection of 15 articles which I believe reflect, in a clear and concise way, everything you'll need in order to write a winning blog. These articles will be just 15 out of the 2,000 plus articles that I have published over the years. I've taken the original versions and touched them up a bit, so that while the
Come gestire un blog, Come far soldi con un blog.
by Ylenia Patuzzi Richard G Lowe JrC'è un'arte nello scrivere un articolo che ha la proprietà di invogliare il lettore ad agire. Questo è il filo conduttore del libro che state leggendo sul vostro Kindle proprio ora. Qui, imparerete come si crea un articolo che ottenga l'interesse del lettore, lo affascini, lo informi e lo spinga a prendere una decisione entro la fine della lettura. Il libro che state leggendo descrive i metodi che uso per creare articoli per blog che hanno lo specifico obiettivo di operare su una persona dal momento in cui clicca sul link fino a che preme il bottone compra o sottoscrivi sul fondo della pagina. Imparerai: * Come creare un titolo che attira il lettone nel tuo articolo * Cosa mettere "sopra la piega" * Aggiungere innesti emozionali * Connetterti coi tuoi lettori * Cos'altro aggiungere al tuo articolo * Far si che premano "Compra" * Quanto sono importanti le immagini? * E i video?
Guía para principiantes. Hacer dinero con tu pequeña empresa en las redes sociales
by E2e Alex Nkenchor UwajehLas redes sociales ofrecen gran variedad de posibilidades para pequeñas empresas. No solo son una forma barata de dar a conocer tu marca y tus productos, sino que son también una vía excelente para atraer nuevos clientes. La clave del éxito está en entender las diferentes formas de beneficiarte de cada red social.
Comment bâtir un empire d’écriture en 30 jours ou moins
by Sam Kerns Laura DinrathsVous voulez vraiment gagner votre vie en tant qu’écrivain ? Alors vous allez devoir oublier tout ce que vous savez ! Laissez-moi deviner – vous êtes un auteur talentueux et prêt à tout faire pour gagner votre pain en écrivant. Vous avez lu d’innombrables articles et livres sur le sujet, suivi leurs suggestions, mais ne semblez pas parvenir à augmenter vos revenus. Ou alors vous êtes un écrivain débutant convaincu que quelque chose vous échappe car votre propre expérience ne correspond pas du tout à ce que d’autres affirment possible. Ou peut-être que ça fait des années que vous travaillez comme écrivain freelance amateur, et vous êtes convaincu qu’il est tout simplement impossible de quitter votre ‘vrai’ boulot pour faire ce que vous aimez à plein-temps. Laissez-moi vous confier un secret. On vous a menti. Oui, vous m’avez bien entendu. MENTI. La vérité, c’est que seuls 10 pourcents des écrivains gagnent suffisamment en écrivant à temps plein pour subvenir à leurs besoins. Dix pourcents. Ce n’est pas quelque chose que les autres livres sur ‘comment écrire’ abordent en détail, si ? Heureusement, il existe une solution. Je le sais parce que ça fait des années que je la pratique. Mais afin de réussir dans ce métier, vous allez devoir renverser votre modèle de l’écrivain freelance. En fait, vous allez devoir jeter presque tout ce que vous savez par la fenêtre. Je veux parler d’un nouveau système. D’un système qui ne limite pas la capacité à gagner sa vie d’un écrivain à des contraintes de temps. Je veux parler de gagner des revenus dont tout le monde serait fier. Dans mon nouveau livre, je vais vous montrer comment créer votre propre empire d’écriture en 30 jours ou moins. Vous apprendrez : •Pourquoi la plupart des freelances ne gagnent pas bien leur vie – et que faire pour changer ça •Com
Comment écrire un Blog, Comment gagner sa vie en Bloguant
by Richard G Lowe Jr Laura DinrathsC’est un art d’écrire un article qui encourage le lecteur à prendre la décision d’agir. Voici la vision étroite du livre que vous lisez en ce moment sur votre Kindle. Vous apprendrez à créer un article qui intéresse le lecteur, l’interpelle, l’informe, et l’entraîne à prendre une décision à la fin de sa lecture. Le livre que vous lisez pour le moment décrit la méthode que j’utilise pour créer des articles de blogs dont l’intention spécifique est de pousser le lecteur du moment où il clique sur le lien jusqu’à ce qu’il clique sur le bouton ‘acheter’ ou ‘souscrire’ au bas de la page. Vous apprendez : * Comment créer un titre qui attire des lecteurs vers votre article * Quoi inclure au-dessus de la ligne de flottaison * Comment ajouter des déclencheurs émotionnels * Comment pousser vos lecteurs à partager votre article * Quelles autres informations inclure dans le texte * Comment les pousser à cliquer sur ‘acheter’ * L’importance des bonnes images * L’intérêt des vidéos
Crie o seu blog e torne-o um Sucesso
by Rosane Bujes Rafa OsunaVocê está pensando em começar a escrever em um blog ou já tem um, mas não tem certeza de que fazer com ele? Então, este livro é para você mesmo. O que você encontrará neste livro? Ou melhor, o que você acha se começo falando sobre o que não encontrará? Neste livro, você não encontrará filosofia barata sobre blogs. Do tipo que tentam vender algumas pessoas que nunca tiveram sucesso com um blog. Também não encontrará um curso sobre como fazer um blog funcionar em termos técnicos. Hoje em dia, as plataformas de criação de blogs são muito intuitivas e fáceis de usar, de forma que não vale a pena perder tempo lendo um livro para isso. Mas se por um acaso é isso que você está procurando recomendo-lhe um dos diversos tutoriais sobre o assunto que existem, por exemplo, no Youtube. Tampouco irá encontrar neste livro fórmulas mágicas para tornar-se milionário com seu blog em duas semanas. Acredite em mim, se alguém lhe oferecer algo assim, fuja imediatamente dele. O que você encontrará neste livro é um pequeno resumo daquilo que escrevi no meu blog pessoal (EL ÚLTIMO BLOG - O ÚLTIMO BLOG) no período dos últimos 10 anos. Tempo em que não somente mantive meu blog, como também dirigi uma rede de blogs com mais de 50 redatores, participei em blogs colaborativos, dei conferências e cursos sobre blogs, participei em vários livros ... O que desejei oferecer-lhe neste livro, como resumo destes 10 anos de blogging, trata-se de uma seleção de artigos na qual acredito refletir, de maneira clara e concisa, tudo o que você necessita para triunfar com seu blog. São 15 artigos que selecionei dos mais de 2000 que publiquei nestes anos. Artigos que fiz alguns ajustes para a publicação neste livro, de maneira que, mantendo o frescor de um post, tivesse ligação entre eles. Assim, espero ter conseguido que com algumas leituras rápidas, próprias dos artigos de um blog, voc