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Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication
by Amy BalliettDiscover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.
The Kindness Club on Mapleberry Lane
by Helen Rolfe'A warm, comforting tale of family and community which brims with kindness and love' Annie Lyons'A heartwarming story about family, forgiveness and the importance of kindness... If you're looking for a feelgood novel in these difficult times, this is definitely it!' Fiona HarperThe smallest things can make the biggest difference...Veronica Beecham's cottage is the neatest house on Mapleberry Lane. A place for everything, and everything in its place - that's her motto. But within her wisteria-covered walls, Veronica has a secret: she's hardly left her perfect home in years.Then her teenage granddaughter, Audrey, arrives on the doorstep, and Veronica's orderly life is turned upside down. Shy and lonely, Audrey is struggling to find her place in the world. As a bond begins to form between the two women, Audrey develops a plan to give her gran the courage to reconnect with the community - they'll form a kindness club, with one generous action a day to help someone in the village, and perhaps help each other at the same time. As their small acts of kindness begins to ripple outwards, both Veronica and Audrey find that with each passing day, they feel a little braver. There's just one task left before the end of the year: to make Veronica's own secret wish come true...A heartwarming story with community at its heart, about the little kindnesses that make the world a better place. Perfect for fans of Cathy Bramley and Holly Hepburn!***Readers adore Helen's heartwarming storytelling'Enchanting... Employing all the warmth and charm of Maeve Binchy, and a special brand of kindness that she has made her own, Rolfe weaves together elements of mystery, romance, family relationships and the warmth of community in a story guaranteed to bring laughter, tears and miles of smiles' Lancashire Post'A lovely community, full of friendship and love''I enjoyed every minute of this book and found it very hard to put down''Lovely, feel-good...filled with lots of love''Gave you all the emotions: suspense, happiness and excitement''Helen Rolfe's writing brought a smile to my face''Loved loved loved this fabulous book''Full of wonderful characters, great food, a lovely location'
Knockout Networking for Financial Advisors and Other Sales Producers: More Prospects, More Referrals, More Business
by Michael Goldberg90% of financial advisors fail at being financial advisors. Why? Because advisors, brokers, reps, and agents need to see more people to make more sales appointments. And nobody in their firm, agency, branch, or shop trains them how! Knockout Networking for Financial Advisors is the only book written for sales producers in the financial services industry focused on making more connections through networking In the wake of the COVID 19 pandemic, networking, developing relationships, generating referrals, and making important connections are as important as ever. The ideas and approaches in Knock Out Networking for Financial Advisors can be applied immediately to virtual meetings, online networking groups, social media, podcasts, and of course, phone calls. The problem is, most advisors and sales producers are not born networkers; they develop the skills and confidence through education, training, practice, and having a positive attitude. Knockout Networking for Financial Advisors covers everything you need to know about going to the right places (virtual or not!), saying the right things, and meeting the right people―essential skills for a financial advisor or sales producer that's serious about making more and better connections! The result? More prospects, more referrals, and more business. Author Michael Goldberg is a networking specialist, speaker, trainer, author (and boxer!) focused on helping financial advisors, brokers, agents, reps, wholesalers, and other sales producers grow their business or practice through networking. In this "must read if you're a financial advisor" book, you will learn how to: Confidently meet and greet new people in business settings Further define your Target Market to establish more and better connections Deliver a "knockout" elevator speech (not a script!) Generate more prospects and referrals from current client base Establish important relationships generating more business opportunities Bottom line, networking is the most effective way to attract more prospects, more referrals, and more business to your corner. Remember—keep the left up!
The Koopman Operator in Systems and Control: Concepts, Methodologies, and Applications (Lecture Notes in Control and Information Sciences #484)
by Yoshihiko Susuki Alexandre Mauroy Igor MezićThis book provides a broad overview of state-of-the-art research at the intersection of the Koopman operator theory and control theory. It also reviews novel theoretical results obtained and efficient numerical methods developed within the framework of Koopman operator theory.The contributions discuss the latest findings and techniques in several areas of control theory, including model predictive control, optimal control, observer design, systems identification and structural analysis of controlled systems, addressing both theoretical and numerical aspects and presenting open research directions, as well as detailed numerical schemes and data-driven methods. Each contribution addresses a specific problem. After a brief introduction of the Koopman operator framework, including basic notions and definitions, the book explores numerical methods, such as the dynamic mode decomposition (DMD) algorithm and Arnoldi-based methods, which are used to represent the operator in a finite-dimensional basis and to compute its spectral properties from data. The main body of the book is divided into three parts:theoretical results and numerical techniques for observer design, synthesis analysis, stability analysis, parameter estimation, and identification;data-driven techniques based on DMD, which extract the spectral properties of the Koopman operator from data for the structural analysis of controlled systems; andKoopman operator techniques with specific applications in systems and control, which range from heat transfer analysis to robot control.A useful reference resource on the Koopman operator theory for control theorists and practitioners, the book is also of interest to graduate students, researchers, and engineers looking for an introduction to a novel and comprehensive approach to systems and control, from pure theory to data-driven methods.
Korean Literature Through the Korean Wave
by Jieun Kiaer Anna Yates-LuKorean Literature Through the Korean Wave engages with the rising interest in both the Korean Wave and Korean language learning by incorporating Korean Wave cultural content, especially K-dramas, films and songs, to underline and support the teaching of Korean literature. It combines both premodern and modern texts, including poetry, novels, philosophical treatises, and even comics, to showcase the diversity of Korean literature. Particular care has been taken to include the voices of those marginalised in the often male, elite-dominated discourse on Korean literature. In particular, this book also distinguishes itself by extending the usual breadth of what is considered modern Korean literature up until the present day, including texts published as recently as 2017. Many of these texts are very relevant for recent discourse in Korean affairs, such as the obsession with physical appearance, the #MeToo movement and multiculturalism. This textbook is aimed at B1-B2 level and Intermediate-Mid students of Korean. On the one hand the textbook introduces students to seeing beyond Korean literature as a monolithic entity, giving a taste of its wonderful richness and diversity. On the other hand, it provides an entry point into discussions on Korean contemporary society, in which the text (and associated media extracts) provides the catalyst for more in-depth analysis and debate.
Kundenzentriertes Markenmanagement: Effektive Markenführung entlang der Customer Experience Journey (essentials)
by Elke Theobald Mirjam JentschkeDieses essential beschreibt, wie sich Markenmanagement ändern muss, um einem durch die Digitalisierung geprägtem Kundenverständnis gerecht zu werden. Starre Konstrukte wie die Markenpositionierung, Markendifferenzierung oder Markenkonsistenz werden durch die Ausrichtung am Kunden, die Customer Experience und die Customer Centricity in Frage gestellt. Das Buch beantwortet die zentralen Fragestellungen des Zusammenspiels von Markenmanagement und Customer Experience Management und stützt sich dabei unter anderem auf eine aktuelle Umfrage unter Marketingentscheidern. Die Neuausrichtung des Markenmanagements, vom Persona-Ansatz über die Consumer Experience Journey bis hin zu organisatorischen Aspekten, wird umsetzungsorientiert dargestellt.
La nació en portada: El debat de Catalunya i Espanya a la premsa
by Antoni BassasÉs Catalunya una nació? És Espanya plurinacional? Una invitació al debat des d'un periodisme rigorós. El 12 de setembre de 2019, el periodista Antoni Bassas va pronunciar una conferència al Círculo de Bellas Artes de Madrid amb motiu de la festa nacional de Catalunya, que va acabar amb una llarguíssima ovació dels presents i milers de reproduccions posteriors a YouTube. Bassas, una de les veus amb més credibilitat i influència en el panorama informatiu contemporani, hi va presentar una selecció de portades de la premsa de Barcelona i de Madrid dels darrers 40 anys, en un exercici de periodisme comparat que permetia percebre el canvi de tonalitats de la vida social i política a Catalunya i Espanya i que van de l'afirmació nacional catalana a través de l'Estatut d'Autonomia fins al col·lapse de la via estatutària que dona pas a la reclamació del dret a l'autodeterminació, el referèndum de l'1 d'octubre de 2017 i la condemna per sedició dels seus responsables polítics en sentència del Tribunal Suprem el 2019. Ja fa més de quaranta anys que es va aprovar la Constitució i la reivindicació nacional de Catalunya ha acabat per condicionar decisivament l'actuació de tots els actors de la vida institucional espanyola. I Bassas es pregunta: «Si, com repeteixen els mitjans espanyols, el Procés constitueix el desafiament més gran de la història recent d'Espanya i si Catalunya pot posar Espanya de panxa enlaire, no deu ser que no estem davant d'una comunitat autònoma més? I que la recepta no pot ser policies i jutges, sinó la negociació política i el referèndum pactat, com a Escòcia o al Quebec?».
La valeur des informations: Ressorts et contraintes du marché des idées
by Bertrand LabassePourquoi les messages qui nous plaisent nous plaisent-ils ? Derrière cette question simple se cache l’un des plus vieux problèmes théoriques de la communication, mais aussi l’un des plus importants dans le bouillonnement contemporain des contenus culturels, politiques, médiatiques et distractifs. Cette recherche s’attaque à ce défi sous un angle nouveau, au moyen d’une approche interdisciplinaire et expose de façon très stimulante les ressorts cognitifs et sociaux qui expliquent les logiques de production et de réception des multiples messages – triviaux ou érudits – en concurrence pour l’attention du public. La clarté de sa construction permettra à chacun de suivre pas à pas les étapes d’une quête captivante menée pendant plus de vingt ans sur des contextes discursifs aussi variés que le journalisme, la littérature ou la communication scientifique et médicale. Au fil d’un cheminement méthodique dont la rigueur n’exclut pas l’humour, on découvre comment des facteurs psychologiques et normatifs similaires, connus de longue date mais rarement rapprochés jusqu’à maintenant, s’exercent conjointement et comment ils contribuent globalement à façonner, pour le meilleur ou le pire, la société ultracommunicante dans laquelle nous vivons. Publié en français.
Labour Policies, Language Use and the ‘New’ Economy: The Case of Adventure Tourism (Language and Globalization)
by Kellie GonçalvesThis book provides an in-depth analysis of language and tourist mobility within an adventure tourism context. It uses a critical and ethnographic approach, contributing to poststructuralist perspectives of social life that are currently undergoing considerable changes on social, political, cultural and linguistic levels. Drawing upon an array of data sources collected over five years on two continents, it examines and compares the way language and communication (e.g. speech, written texts, visual resources) are used within the production of place-making practices in two of the world’s top adventure tourism destinations: Interlaken, Switzerland and Queenstown, New Zealand. It centres on issues such as cross-cultural discourses, transcultural texts, and semiotic landscapes.
Language Development: An Introduction
by Robert OwensThis text offers a cohesive, easy-to-understand overview of all aspects of language development, including syntax, morphology, semantics, phonology, and pragmatics. Each idea and concept is explained in a way that is clear to even beginning students and then reinforced with outstanding pedagogical aids such as discussion questions, chapter objectives, reflections, and main point boxed features. Filled with real-world examples, the book looks at how children learn to communicate in general, and in English specifically, while emphasizing individual patterns of communication development. <p><p>The 10th Edition keeps readers up to date on major topics in the field and the challenges that teachers face in today's diverse classrooms. It provides more child language examples; improves readability with more thorough explanations and clarifications; includes updated research with the addition of several hundred new references; streamlines the discussion of reading comprehension; includes practical learning theories; and more.
Language Diversity in Greece: Local Challenges with International Implications (Multilingual Education #36)
by Peter Pericles Trifonas Themistoklis Aravossitas Vasilia Kourtis-Kazoullis Eleni SkourtouThis volume explores how linguistic and cultural diversity in Greece, caused by various waves of emigration and immigration, has transformed Greek society and its educational system. It examines the country’s current linguistic diversity, which is characterised by the languages of immigrants, repatriates, refugees, Roma, Muslim minorities, and Pomaks as well as linguistic varieties and dialects; and how schools and the state have designed and implemented programmes to deal with the significant educational challenges posed by these culturally and linguistically diverse groups. In this regard, the book takes into account the nature and evolution of Greek society; Greece’s traditional role as a labour-exporting country with a long history of migration to other countries; and major political, economic and social developments, such as the collapse of communism, the opening of borders in Eastern Europe, and the influx of immigrants from Muslim countries.
Language, Identity, and Syrian Political Activism on Social Media (Routledge Studies in Language and Identity)
by Francesco L. SinatoraLanguage, Identity, and Syrian Political Activism on Social Media is an empirical contemporary Arabic sociolinguistic investigation informed by theories and notions developed in the fields of Arabic linguistics, sociolinguistics, discourse analysis and linguistic anthropology. Building on the Bakhtinian concept of linguistic hybridity, this book conducts a longitudinal analysis of Syrian dissidents’ social media practices between 2009 and 2017. It shows how dissidents have used social media to emerge in the discourse about the Syrian conflict and how language has been used symbolically as a tool of social and political engagement in an increasingly complex sociopolitical context. This monograph is ideal for students, sociolinguists and researchers interested in Arabic language and identity.
Language is Politics: Exploring an Ecological Approach to Language
by Frank van SplunderLanguage is Politics discusses power relations between languages in the world, with a particular focus on English. Even though English is the most widely spoken and the most powerful language worldwide, it is not the lingua franca it is often supposed to be. The basic tenet of this book is that languages do not exist in the natural world; they are artefacts made by humans. The book debunks some common myths about language and it suggests that we should be more modest in our assumptions, for instance concerning the linguistic uniqueness of our own species. The author argues in favour of an ecological or balanced approach to language. This approach sees humans and other animals as part of the larger ecosystems that life depends on. As in nature, diversity is crucial to the survival of languages. The current linguistic ecosystem is out of balance, and this book shows that education can help to restore the balance and cope with the challenges of a multilingual and multicultural world. With an ecological approach to language and a focus on narratives and personal language histories, this will be key reading for researchers and academics, as well as students of English language and linguistics.
Language Rights and the Law in the European Union
by Eduardo D. FaingoldThis book examines the language policies relating to linguistic rights in European Union law and in the constitutions and legal statutes of some European Union member states. In recent years, the European Union has seen an increase in claims for language recognition by minority groups representing a considerable population (such as Catalan in Spain and Welsh in the UK). Additionally, there is a developing situation surrounding the official use of English within the European Union in the aftermath of the Brexit vote. In light of these two contexts, this book focuses on the degree of legal protection afforded to linguistic groups in the European Union. It will be of interest to students and scholars of language policy, EU law, minority languages and sociolinguistics.
Lao She's Teahouse and Its Two English Translations: Exploring Chinese Drama Translation with Systemic Functional Linguistics (Routledge Studies in Chinese Translation)
by Bo Wang Yuanyi MaLao She’s Teahouse and Its Two English Translations: Exploring Chinese Drama Translation with Systemic Functional Linguistics provides an in-depth application of Systemic Functional Linguistics (SFL) to the study of Chinese drama translation, and theoretically explores the interface between SFL and drama translation. Investigating two English translations of the Chinese drama, Teahouse (茶馆 Cha Guan in Chinese) by Lao She, and translated by John Howard-Gibbon and Ying Ruocheng respectively, Bo Wang and Yuanyi Ma apply Systemic Functional Linguistics to point out the choices that translators have to make in translation. This book is of interest to graduates and researchers of Chinese translation and discourse studies.
Lateinamerikaberichterstattung der deutschen Presse: Struktur und Entstehungsbedingungen
by Regina CazzamattaDas vorliegende Buch zu Struktur und Entstehungsbedingung Lateinamerikas in der deutschen Presse basiert auf einer in dieser Dimension bis heute nicht vorhandenen empirischen Grundlage. Die Studie basiert auf 21.929 Beiträgen, von denen mithilfe einer geschichteten Stichprobe 4.164 in die Analyse einbezogen, ausgewertet und mit Korrespondenten-Interviews kombiniert wurden. Sie beleuchtet die Auswahlkriterien und Mechanismen der Berichterstattung zu Lateinamerika und füllte eine Forschungslücke zu einem Thema, das außenpolitisch extrem relevant ist. Das Buch betrachtet Themen und Merkmale des Mediendiskurses in kombinierter Form, stellt Länderprofile dar und sucht nach theoretischen Erklärungen für die Bildkonstruktionen. Die Studie kommt zum Ergebnis, dass es das Lateinamerikabild in der deutschen Presse nicht gibt, sondern sich eine Perzeption nach Ländern und Landesgruppen ausdifferenziert lässt. Die Forschungsarbeit ist über das Fachgebiet Medien- und Kommunikationswissenschaft hinaus interessant und bedeutet einen Gewinn für die Lateinamerikaforschung in Deutschland.
Law, Cinema, and the Ill City: Imagining Justice and Order in Real and Fictional Cities (Law, Language and Communication)
by Anne Wagner Le ChengThis book uses film and television as a resource for addressing the social and legal ills of the city. It presents a range of approaches to view the ill city through cinematic and televisual characterization in urban frameworks, political contexts, and cultural settings. Each chapter deconstructs the meaning of urban space as public space while critically generating a focus on order and justice, exploring issues such as state disorder, lawlessness, and revenge. The approach presents a careful balance between theory and application. The original and novel ideas presented in this book will be essential reading for those interested in the presentation of law and place in cultural texts such as film.
Law, Fiction and Activism in a Time of Climate Change
by Nicole RogersThe book examines the narratives of climate change which have developed and which are currently evolving in three areas: law, fiction and activism. Narratives of climate change generated by litigants, judges, writers of fiction and activists are having, and will have, a profound effect on the way we respond to the climate change crisis. Acknowledging the prevalence of unreliable narrators, this book explores the reliability and significance of different forms of climate narrative. The author analyses overlapping themes and points of intersection, considering the recurrent motif of the trickster, the prominence of the child, the significance and ongoing viability of the rights discourse, and the increasingly prevalent emergency framing with its multiple implications for law’s empire. She asks how law, fiction and activism measure up as textual and performative fora for telling the story of climate change and anticipating a climate-changed future. And, in addition, how can they help foster transformative narratives which empower us to confront the climate change crisis? This highly topical, cross-disciplinary work will be of interest to anyone concerned about the growing climate emergency and makes a valuable contribution to climate law, environmental law, the environmental humanities and ecocriticism.
The Law of Fundraising: 2008 Cumulative Supplement (Wiley Nonprofit Authority)
by Bruce R. Hopkins Alicia M. BeckRaising funds to fulfill a nonprofit organization's goals is critical to its success, but fundraising regulations are an increasingly complex maze. The Law of Fundraising, Fifth Edition is the definitive guide to demystifying federal and state fundraising regulations. With new discussion on Internet fundraising, political fundraising laws, and international fundraising, this book details federal and state laws, with an emphasis on administrative, tax, and constitutional laws. This guide is supplemented annually to keep nonprofit professionals on top of the latest fundraising legal developments.
The Law of Journalism and Mass Communication
by Amy L. Reynolds Robert E. Trager Susan D. RossIn The Law of Journalism and Mass Communication, authors Susan Dente Ross, Amy Reynolds, and Robert Trager present a lively, up-to-date, and comprehensive introduction to media law that brings the law to life for future professional communicators. The book is grounded in the traditions and rules of law but also contains fresh facts and relevant examples that keep readers engaged. Tightly focused breakout boxes highlight contemporary examples of the law in action or emphasize central points of law as well as intersections with international law and policy. The thoroughly updated Seventh Edition contains a wealth of new content that is as timely as possible—from the U.S. Supreme Court, federal and state courts, Congress, executive agencies, federal and state policymakers and advisory groups, and media organizations and allies. A refreshed look, feel, and flow of chapters provide readers an understanding of fast-expanding areas of the law and legal complexities.
The Law of Journalism and Mass Communication
by Amy L. Reynolds Robert E. Trager Susan D. RossIn The Law of Journalism and Mass Communication, authors Susan Dente Ross, Amy Reynolds, and Robert Trager present a lively, up-to-date, and comprehensive introduction to media law that brings the law to life for future professional communicators. The book is grounded in the traditions and rules of law but also contains fresh facts and relevant examples that keep readers engaged. Tightly focused breakout boxes highlight contemporary examples of the law in action or emphasize central points of law as well as intersections with international law and policy. The thoroughly updated Seventh Edition contains a wealth of new content that is as timely as possible—from the U.S. Supreme Court, federal and state courts, Congress, executive agencies, federal and state policymakers and advisory groups, and media organizations and allies. A refreshed look, feel, and flow of chapters provide readers an understanding of fast-expanding areas of the law and legal complexities.
The Law of Public Communication, 11th Edition
by William E. Lee Daxton Stewart Jonathan PetersThe eleventh edition of this classic textbook provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features discussions of hot topics such as the prosecution of WikiLeaks founder Julian Assange for Espionage Act violations, the U.S. Supreme Court's decision in Iancu v. Brunetti addressing the registration of offensive trademarks, revenge porn, FTC guidelines on social media influencers and efforts by social media platforms to develop coherent approaches to misinformation. The Law of Public Communication is an ideal core textbook for undergraduate and graduate courses in communication law and mass media law. A downloadable test bank is available for instructors at www.routledge.com/9780367476793.
The Law of Tax-Exempt Healthcare Organizations: 2007 Cumulative Supplement (Wiley Nonprofit Authority #253)
by Thomas K. Hyatt Bruce R. HopkinsGet up to date on tax-exempt healthcare law and relevant issues The Law of Tax-Exempt Healthcare Organizations, Fouth Edition provides complete and comprehensive information and analysis in a single volume - this is the e-book version. Tackling complex legal issues with plain-English explanations and the appropriate citations, this guide is a must-have resource for organizations and their advisors. Healthcare law is a complex field, and keeping up with the frequent changes to federal law is itself a full time job. This book eliminates the need for extended research time by collecting the relevant guidelines into one place.
A Leader's Guide to Giving a Memorable Speech: How to Deliver a Message and Captivate an Audience
by Donald J. PalmisanoExpert advice on delivering an unforgettable, stirring talk or lecture! &“Highly readable, immediately useful and deeply enjoyable!&” —John J. Nance, Aviation Analyst , ABC World News &“Insights on avoiding panic and other pitfalls, the use of rhetorical devices, and how to wow audiences from this masterful speaker who has done over 1000 speeches and interviews.&” —John N. Kennedy, United States Senator for Louisiana A good leader must be intelligent, charismatic, strong, and inspiring. A good leader must stir passion and instill knowledge in the minds of followers, whether in the field of business, medicine, politics, sports, or entertainment. A memorable speech is a powerful tool for demonstrating leadership and inspiring listeners for years to come. You can give a stirring, memorable speech, and be seen as a real leader, and Donald J. Palmisano can help you. Here Palmisano shares proven tips on delivering an inspiring and motivating speech. Drawing from his popular seminar at Tulane University School of Medicine and over 1,000 speeches and interviews, Dr. Palmisano teaches readers how to:Use rhetorical devices effectivelyStay on messagePractice deliveryGlean lessons from great speeches of powerful leaders from the past, such as Cicero, Winston Churchill, Dr. Martin Luther King, Jr., and Ronald ReaganOrganize speeches to emphasize the messageWeave in stories that are unforgettableAnd more!If you are a professor or teacher, if you are a CEO or manager, if you are thinking of running for office or trying to raise money, then A Leader's Guide to Giving a Memorable Speech belongs on your bookshelf. It's a great gift for anyone with aspirations of teaching, leading, or managing.
Leadership Is Language: The Hidden Power of What You Say--and What You Don't
by L. David MarquetFrom the acclaimed author of Turn the Ship Around!, former US Navy Captain David Marquet, comes a radical new playbook for empowering your team to make better decisions and take greater ownership.You might imagine that an effective leader is someone who makes quick, intelligent decisions, gives inspiring speeches, and issues clear orders to their team so they can execute a plan to achieve your organization's goals. Unfortunately, David Marquet argues, that's an outdated model of leadership that just doesn't work anymore.As a leader in today's networked, information-dense business climate, you don't have full visibility into your organization or the ground reality of your operating environment. In order to harness the eyes, ears, and minds of your people, you need to foster a climate of collaborative experimentation that encourages people to speak up when they notice problems and work together to identify and test solutions. Too many leaders fall in love with the sound of their own voice, and wind up dictating plans and digging in their heels when problems begin to emerge. Even when you want to be a more collaborative leader, you can undermine your own efforts by defaulting to command-and-control language we've inherited from the industrial era.It's time to ditch the industrial age playbook of leadership. In Leadership is Language, you'll learn how choosing your words can dramatically improve decision-making and execution on your team. Marquet outlines six plays for all leaders, anchored in how you use language: • Control the clock, don't obey the clock: Pre-plan decision points and give your people the tools they need to hit pause on a plan of action if they notice something wrong. • Collaborate, don't coerce: As the leader, you should be the last one to offer your opinion. Rather than locking your team into binary responses ("Is this a good plan?"), allow them to answer on a scale ("How confident are you about this plan?") • Commit, don't comply: Rather than expect your team to comply with specific directions, explain your overall goals, and get their commitment to achieving it one piece at a time. • Complete, not continue: If every day feels like a repetition of the last, you're doing something wrong. Articulate concrete plans with a start and end date to align your team. • Improve, don't prove: Ask your people to improve on plans and processes, rather than prove that they can meet fixed goals or deadlines. You'll face fewer cut corners and better long-term results. • Connect, don't conform: Flatten hierarchies in your organization and connect with your people to encourage them to contribute to decision-making.In his last book, Turn the Ship Around!, Marquet told the incredible story of abandoning command-and-control leadership on his submarine and empowering his crew to turn the worst performing submarine to the best performer in the fleet. Now, with Leadership is Language he gives businesspeople the tools they need to achieve such transformational leadership in their organizations.