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The Origins of the Art and Practice of Professional Writing: The Written Word as a Tool for Social Justice Then and Now (SUNY series, Studies in Technical Communication)
by Kathryn Rosser RaignThe Origins of the Art and Practice of Professional Writing addresses the classic divide in teaching written skills between rhetoric/composition and technical/professional communication (TPC). It explores a body of texts that were created earlier than any yet identified by either field: ancient Mesopotamian documents, produced in the eighth century BCE. The book debunks two myths: it shows that rhetoric was practiced consciously and taught systematically long before the Greek civilization existed; and because a large swathe of the public, while not fully literate, had access to the services of scribes, not just men, but women, merchants, and even slaves utilized writing as a tool for social justice. From their earliest writings, humans consciously applied principles of persuasion to the documents that they produced. Rather than being two distinct fields, rhetoric and professional communication are intertwined in their histories.
Our Brain and the News: The Psychophysiological Impact of Journalism
by Isabel NeryThis book explores the impact of news and literary journalism on human cognition and emotion. Providing an innovative analysis of psycho-physiological measures, including emotional response, perception of pain, and changes in heartbeat, Nery seeks to understand how readers react to journalistic texts. There is a growing enthusiasm in the search for understanding the processing of information, with some already arguing for the establishment of the neuroscience of communication as a new discipline. By combing neuroscience methods with communication research studies, specifically journalistic research and theory, Nery offers us a unique way of exploring and thinking about news, literary journalism, and the brain.
Out of Left Field: A Sportswriter’s Last Word (Sport and Society)
by Stan Isaacs“My idol growing up, all I wanted to be, was Stan Isaacs.” --Tony Kornheiser “Stan Isaacs is directly responsible for my television career--and much of how I approached what I’ve said and whom I’ve said it about.” --Keith Olbermann Iconoclastic and irreverent, Stan Isaacs was part of a generation that bucked the sports establishment with a skepticism for authority, an appreciation for absurdity, and a gift for placing athletes and events within the context of their tumultuous times. Isaacs draws on his trademark wink-and-a-grin approach to tell the story of the long-ago Brooklyn that formed him and a career that placed him amidst the major sporting events of his era. Mixing reminiscences with column excerpts, Isaacs recalls antics like stealing a Brooklyn Dodgers pennant after the team moved to Los Angeles and his many writings on Paul Revere’s horse. But Isaacs also reveals the crusading and humanist instincts that gave Black athletes like Muhammad Ali a rare forum to express their views and celebrated the oddball, unsung Mets over the straitlaced Yankees. Insightful and hilarious, Out of Left Field is the long-awaited memoir of the influential sportswriter and his adventures in the era of Jim Brown, Arthur Ashe, and the Amazin’ Mets.
Over the Influence: Why Social Media is Toxic for Women and Girls - And How We Can Take it Back
by Kara AlaimoThis essential book is a rallying cry for women to recognize and reject the ways social media is being weaponized against us — and instead wield it to empower ourselves.In Over the Influence, communication professor and CNN Opinion contributor Kara Alaimo reveals how social media is affecting every aspect of the lives of women and girls—from our relationships and our parenting to our physical and mental well-being. Over the Influence is a book about what it means to live in the world social media has wrought—whether you&’re constantly connected or have deleted your accounts forever. Alaimo shows why you&’re likely to get fewer followers if you&’re a woman. She explains how fake news is crafted to prey on women&’s vulnerabilities. She reveals why so much of the content we find in our feeds is specifically designed to hold us back. And she explains how social media has made the offline world an uglier place for women.But we can change this. Alaimo offers up brilliant advice for how to get over the influence—how to handle our daughters&’ use of social media, use dating apps to find the partners we&’re looking for, use social networks to bolster our careers, and protect ourselves from sextortionists, catfishers, and trolls. She also explains what we need to demand from lawmakers and tech companies.Over the Influence calls on women to recognize and call out the subtle (and not-so-subtle) sexism and misogyny we find online, reject misinformation that is targeted to us because of our gender, and use our platforms to empower ourselves and other women.
Palgrave Handbook of Science and Health Journalism
by Kim Walsh-Childers Merryn McKinnonThis handbook reviews the extant literature on the most important issues in health and science journalism, with a focus on summarizing the relevant research and identifying key questions that are yet to be answered. It explores challenges and best practices in health and science reporting, formats and audiences, key topics such as climate change, pandemics and space science, and the ethics and political impacts of science and health journalist practice. With numerous international contributions, it provides a comprehensive overview of an emerging area of journalism studies and science communication.
Pandemics in the Age of Social Media: Information and Misinformation in Developing Nations (Routledge Studies in New Media and Cyberculture)
by Vikas Kumar Mohit RewariThis book offers insights into social media practices and challenges in developing nations during the COVID-19 pandemic. Covering different aspects of social media during the pandemic, the book offers new frameworks, concepts, tools and techniques for integrating social media to support national development. Thematically organized chapters from a global team of scholars address the different aspects of social media during the pandemic. The book begins by looking at ICT for development and how development agencies have used social media platforms, before looking at engagement with these social media campaigns and the spread of misinformation. Further chapters cover the practical uses of social media in healthcare and virtual medicine, mental health issues and challenges, remote education and government policies. This timely volume will be of interest to scholars and students of social media, health communication, global development studies and NGO communication.
The Paradox of Connection: How Digital Media Is Transforming Journalistic Labor
by Diana Bossio Valérie Bélair-Gagnon Avery E. Holton Logan MolyneuxUsing a framework of online connection and disconnection, The Paradox of Connection examines how journalists’ practices are formed, negotiated, and maintained in dynamic social media environments. The interactions of journalists with the technological, social, and cultural features of online and social media environments have shaped new values and competencies--and the combination of these factors influence online work practices. Merging case studies with analysis, the authors show how the tactics of online connection and disconnection interact with the complex realities of working in today’s media environments. The result is an insightful portrait of fast-changing journalistic practices and their implications for both audiences and professional identities and norms.
Participatory Worlds: The limits of audience participation (Routledge Advances in Transmedia Studies)
by José BlázquezThis book is an in-depth analysis of participatory worlds, practices beyond the mainstream models of content production and IP management that allow audience members to contribute canonically to the expansion of storyworlds, blurring the line between the traditional roles of consumers and producers. Shifting discussions of participatory culture and cross-media production and consumption practices to more independent media contexts, the book explores the limits, borders and boundaries of participating in today’s digital media storyworlds. The text examines how audience participation works, identifying opportunities to make it a meaningful practice for audiences and an asset for IP owners, and discussing the challenges and barriers that the application of participatory culture brings along. The book defines what meaningful participation is by introducing the concept of ‘intervention’ and explains a range of factors impacting the way in which participatory worlds and relationships between producers, audiences and the world are shaped. This volume will be of great relevance to media practitioners, scholars and students interested in transmedia storytelling, fandom, literary studies and comparative literature, new media and digital culture, gaming and media studies.
A Passionate Life
by Ita ButtroseAn appealing and lively autobiography by one of Australia's most distinguished journalists, A Passionate Life will strike a chord with working women everywhere. An updated edition, now including an epilogue. Kerry Packer described her as a &‘dedicated and brilliant journalist who has achieved greatness in her industry very early and so quickly&’ and &‘a jewel beyond price&’. Cold Chisel wrote a song about her. Rupert Murdoch was so impressed by her talents, he asked her to be the editor-in-chief of both the Daily and Sunday Telegraphs – and in doing so, become the first woman ever to edit a major Australian metropolitan newspaper. In her extraordinary career, spanning over fifty years, Ita Buttrose has been involved in every aspect of the media, from newspapers and magazines to television and radio. From her creation of a new type of women&’s magazine in Cleo and then ITA, to her appointment as the youngest-ever editor of The Australian Women&’s Weekly, a passionate love of journalism has driven her every step of the way. Refreshingly candid about the challenges she has faced as a professional woman, not only in her career but also in her love life and as a mother, A Passionate Life describes those groundbreaking years with Ita&’s trademark clarity, precision and wit.
A Pathway to Safe, Smart, and Resilient Road and Mobility Networks: The Future of Roadways: Green, Equitable, and Integrated (Advances in Science, Technology & Innovation)
by Amin Akhnoukh Kamil Kaloush Mena I. Souliman Carlos ChangThis book provides case studies and state-of-the-art research findings for cutting-edge technologies relevant to transportation infrastructure projects, with emphasis on safe, smart, and resilient road and mobility networks. The market share of the global infrastructure projects is estimated at $3.4 trillion, the socioeconomic rate of return is around 20%, and significant progress has been made in the last decade in maintenance of existing projects and to improve future construction projects for the well-being of the society. Different book chapters focus on emerging challenges including readying road infrastructure to autonomous vehicles, safety of road users, increased efficiency and sustainability of infrastructure projects, and advances in construction materials and technologies of highways, tunnels, and bridges. State-of-the-art research includes the current and future applications of unmanned aerial vehicles (UAV), intelligent transportation systems (ITS), artificial intelligence (AI), Internet of things (IoT), big data, smart materials, and additive manufacturing (AM). This book is intended for transportation professionals, policy makers, researchers, practicing engineers, researchers, graduate students, and public and private sector transportation personnel
Performance Engineering: Learning Through Applications Using JMT
by Giuseppe SerazziThis open access book improves the users' skills needed to implement models for performance evaluation of digital infrastructures. Building a model is usually a relatively easy task, but making it an accurate representation of the phenomenon to be reproduced is a completely different matter. It is well-known that to increase the ability to build reliable models it is necessary to accumulate experience. The book addresses this need by presenting a collection of case studies of increasing complexity. Readers are introduced to the modeling process gradually, learning the basic concepts step-by-step as they go through the case studies. Queueing Networks are used to design the models solved with simulation and analytical techniques from the open source Java Modelling Tools (JMT). Among the models analyzed there are systems for optimizing performance, identifying bottlenecks, evaluating the impact of the variability of traffic and service demands, analyzing the effects of synchronization policies in parallel computing. Four case studies derived from real-life scenarios are also presented: a surveillance system, autoscaling load fluctuations, web app workflow simulation, and crowd computing platform. This book serves as a reference tool for graduate and senior-level computer science students in courses of performance evaluation and modeling, as well as for researchers and practitioners.
Performing Organizational Paradoxes (Routledge Studies in Communication, Organization, and Organizing)
by Gail T. Fairhurst Linda L. PutnamPerforming Organizational Paradoxes takes a constitutive, process approach to organizational paradoxes. It underscores the performative nature of paradox through underlying dialectical tensions, its sociomaterial foundations, and power features that bring paradoxes to life, sustain them, and enable their transformation. The book first situates a constitutive approach in the extant organizational paradox literature, by broadening the constitutive approach and addressing the many debates and inaccuracies around it. For the novice, several early chapters devote themselves to considering how paradoxical tensions present themselves, invite responses, and interrelate through their organizing outcomes. For the advanced, latter chapters consider the ubiquity of power and paradox, how bodies escape the quarantine of their paradox narratives, how inventive category work can resist power-imbued paradoxes, and an agenda for future research that challenges scholars to do more on the process side of paradox. Filling an important gap in the existing literature, this book will be a key resource for scholars and students in the fields of communication, management, educational administration, organizational psychology and any other fields that study organizations.
The Periodical Press Revolution: E. S. Dallas and the Nineteenth-Century British Media System (Routledge Research in Journalism)
by Graham LawThis book explores a key aspect of journalism history from a sociological perspective: the rise of the periodical press. With a focus not on the economic and technological causes of this revolution but on the social and political consequences, the book takes a global look at this key development in the British press.Taking as a point of departure the theory of E.S. Dallas, who defined the periodical as 'the great event in modern history', the book explores these premises and conclusions regarding authorship, publishing, and readership, considering the nineteenth century as a whole. After an introductory section discussing questions of theory and method, the analysis first offers an overview of the quantitative growth of the periodical market, whether measured in terms of publications, readership, or authorship, before turning to a more detailed consideration of its qualitative determinants and effects, again distinguishing the same three aspects.Offering new insight into this key turning point in journalism history, this book will be of interest to all students and scholars of journalism and journalism history, media history, media and communication studies, British history, and modern history.
Personal Boundaries For Dummies
by Victoria PriyaLearn how to create healthy personal and relationship boundaries Boundaries are limits we establish for ourselves and implement through action or communication. Personal Boundaries For Dummies gives you all the basics on what boundaries look like (spoiler: they aren't "one-size-fits-all”), along with step-by-step instructions for figuring out what your boundaries are and communicating them with others. When you start to level-up your boundaries, you might experience pushback from the people in your life, but don’t worry—this book also helps you navigate these challenges. Create clarity, mutual respect, and harmony in all your relationships—especially your relationship with yourself—with this clear and helpful Dummies guide. Explore the different types of boundaries and how they work in relationships Identify your own limits and non-negotiables so you can set boundaries with others Get advice on what to do when people don’t respect your boundaries Learn when to seek professional helpSetting boundaries is a form of self-care, and each of us must create boundaries for our own safety, health, and well-being. Get started with Personal Boundaries For Dummies!
Physical Approach to Engineering Acoustics (Mechanical Engineering Series)
by Ronald N. MilesThis updated edition adds new material on the acoustics of mufflers and ducts, including a new analysis on sound propagation in a duct having a cross sectional area that varies in the direction of the duct length. The textbook retains its class-tested fundamentals of engineering acoustics and examination of in-depth concepts within the domains that apply to reducing noise, measuring noise, and designing microphones and loudspeakers. The book particularly emphasizes the physical principles used in designing miniature microphones. These devices are used in billions of electronic products, most visibly, cell phones and hearing aids, and enable countless other applications. Distinct from earlier books on this topic that take the view of the electrical engineer analyzing mechanical systems using electric circuit analogies. This text uses Newtonian mechanics as a more appropriate paradigm for analyzing these mechanical systems and in so doing provides a more direct method of modeling. Written at a level appropriate for upper-division undergraduate and graduate courses, and enhanced with end-of-chapter problems and MatLab routines, the book is ideal as a core text for students interested in engineering acoustics in ME, EE, and physics programs, as well as a reference for engineers and technicians working in the huge global industry of miniature microphone design.
Place, Craft and Neurodiversity: Re-imagining Potential through Education at Ruskin Mill
by Aonghus Gordon Laurence CoxFor over four decades, Ruskin Mill Trust has worked with young people with special educational needs and behavioural issues who learn traditional crafts and organic farming as part of an integrated curriculum of therapeutic education, overcoming barriers to learning and re-engaging with the wider world. This accessible and inspiring book showcases how an appreciation of place, traditional crafts, farming and transformative education offers a wider route to human well-being for all. The authors outline the different fields of the “Practical Skills Therapeutic Education” method, which includes developing practical skills, learning the ecology of the farm and understanding therapeutic education, holistic care, health and self-leadership. Taking the reader on a tour of Ruskin Mill’s many extraordinary provisions across Britain, and going deeper in conversation with its founder, Aonghus Gordon, this book is an outstanding story of creative thinking in an age of narrow focus on classrooms and written examinations, presenting a transformative perspective on education and care. Being grounded in work supporting young people with complex additional needs, it provides a rare insight into the work of one of the world’s leading charities working with neurodiversity. With its non-specialist language, Place, Craft and Neurodiversity offers ideas and resources for work in different areas of education and therapy. It will inspire parents, educators and care workers around the globe.
Plants in Place: A Phenomenology of the Vegetal (Critical Life Studies)
by Edward S. Casey Michael MarderPlants are commonly considered immobile, in contrast to humans and other animals. But vegetal existence involves many place-based forms of change: stems growing upward, roots spreading outward, fronds unfurling in response to sunlight, seeds traveling across wide distances, and other intricate relationships with the surrounding world. How do plants as sessile, growing, decaying, and metamorphosing beings shape the places they inhabit, and how are they shaped by them? How do human places interact with those of plants—in lived experience; in landscape painting; in cultivation and contemplation; in forests, fields, gardens, and cities?Examining these questions and many more, Plants in Place is a collaborative study of vegetal phenomenology at the intersection of Edward S. Casey’s phenomenology of place and Michael Marder’s plant-thinking. It focuses on both the microlevel of the dynamic constitution of plant edges or a child’s engagement with moss and the macrolevel of habitats that include the sociality of trees. This compelling portrait of plants and their places provides readers with new ways to appreciate the complexity and vitality of vegetal life. Eloquent, descriptively rich, and insightful, the book also shows how the worlds of plants can enhance our understanding and experience of place more broadly.
Platforms, Power, and Politics: An Introduction to Political Communication in the Digital Age
by Ulrike Klinger Daniel Kreiss Bruce MutsvairoPolitical communication has fundamentally transformed as digital technologies have become increasingly important in everyday life. Technology platforms have become powerful political instruments for world leaders, campaigns, social movements, journalists, and non-governmental organizations. Moreover, they are essential to how people communicate about politics, encounter and share political information, and take action to pursue their political goals. This is the first textbook to center digital platforms in understanding political communication. With global examples beyond the context of Western democracies, the text reveals how digital technologies such as social media and search engines are increasingly shaping political communication in countries around the world. It shows how the core processes of political communication are being reshaped by platforms, from how elections are contested to how issues make it onto policymaking agendas. Topics covered include public opinion, journalism, strategic communication, political parties, social movements, governance, disinformation, propaganda, populism, race, ethnicity, and democratic backsliding. Full of lively examples and pedagogical features, Platforms, Power, and Politics offers an exciting and innovative new approach to political communication. It is essential reading for students of political communication and an important resource for scholars, journalists, and policymakers.
Podcast Journalism: The Promise and Perils of Audio Reporting
by David DowlingPodcasting’s stratospheric rise has inspired a new breed of audio reporting. Offering immersive storytelling for a binge-listening audience as well as reaching previously underserved communities, podcasts have become journalism’s most rapidly growing digital genre, buoying a beleaguered news industry. Yet many concerns have been raised about this new medium, such as the potential for disinformation, the influence of sponsors on content, the dominance of a few publishers and platforms, and at-times questionable adherence to journalistic principles.David O. Dowling critically examines how podcasting and its evolving conventions are transforming reporting—and even reshaping journalism’s core functions and identity. He considers podcast reporting’s most influential achievements as well as its most consequential ethical and journalistic shortcomings, emphasizing the reciprocal influences between podcasting and traditional and digital journalism. Podcasting, both as a medium and a business, has benefited from the blurring of boundaries separating news from entertainment, editorial from advertising, and neutrality from subjectivity. The same qualities and forces that have allowed podcasting to bypass the limitations of traditional categories, expand the space of social and political discourse, and provide openings for marginalized voices have also permitted corporations to extend their reach and far-right firebrands to increase their influence. Equally attentive to the medium’s strengths and flaws, this is a vital book for all readers interested in how podcasting has changed journalism.
Political Communication, Culture, and Society (ISSN)
by Patricia Moy Rico NeumannAs an installment of Routledge’s Broadcast Education Association (BEA) Electronic Media Research Series, Political Communication, Culture, and Society focuses on the expansive concept of political communication and illuminates the processes, contents, and effects related to myriad forms and vehicles of political communication. Whether involving traditional print or broadcast media, social media platforms, or face-to-face discussions, political communication today has shaped how we perceive others and understand the world around us, including our place in it, and ultimately, how we engage with others as social, cultural, and political beings.Hailing from multiple locations and drawing on a multitude of theories as well as quantitative and qualitative methodologies, the volume’s contributors examine how communication intersects with politics in a broad swath of contexts, ranging from climate change to migration to the notion of political correctness. Collectively they ask and answer questions about how today’s richly textured media ecology shapes our political world and how political messages can fuel – and ameliorate – the issues that deeply cleave societies around the globe.Relevant to scholars and students of journalism, media studies, and communication sciences, this volume will help interested readers better understand today’s increasingly complex sociocultural world through the lens of political communication.
The Politics of Media Scarcity (Routledge Focus on Media and Cultural Studies)
by Greg Elmer Stephen J. NevilleThis book questions the predominance of “media abundance” as a guiding concept for contemporary mediated politics. The authors argue that media abundance is not a universal condition, and that certain individuals, communities, and even nations can more accurately be referred to as media scarce – where access to media technologies and content is limited, highly controlled, or surveilled.Through case studies that focus on guerilla militants, incarcerated Indigenous people, and cold war‑era infrastructure, including Soviet “closed” or “secret” cities and Canadian nuclear bunkers, the book’s chapters interrogate how the once media scarce later “speak” to – and can be heard by – the predominant, abundant media culture. Drawing from several art projects and diverse cultural sites, the book highlights how media scarce communities negotiate and otherwise narrate their place in the world, their past experiences and lives, and escape from subjugation. To better understand media scarce politics, the book asks how and when communities become – by accident or force, by choice or necessity – media scarce.This innovative and insightful text will appeal to students and scholars around the world working in the areas of media and politics, art and politics, visual studies, surveillance studies, and communication studies.
Positioning and Location-based Analytics in 5G and Beyond
by Stefania Bartoletti; Nicola Blefari MelazziPOSITIONING AND LOCATION-BASED ANALYTICS IN 5G AND BEYOND Understand the future of cellular positioning with this introduction The fifth generation (5G) of mobile network technology are revolutionizing numerous aspects of cellular communication. Location information promises to make possible a range of new location-dependent services for end users and providers alike. With the new possibilities of this location technology comes a new demand for location-based analytics, a new paradigm for generating and analyzing dynamic location data for a wide variety of purposes. Positioning and Location-based Analytics in 5G and Beyond introduces the foundational concepts related to network localization, user positioning, and location-based analytics in the context of cutting-edge mobile networks. It includes information on current location-based technologies and their application, and guidance on the future development of location systems beyond 5G. The result is an accessible but rigorous guide to a bold new frontier in cellular technology. Positioning and Location-based Analytics in 5G and Beyond readers will also find: Contributions from leading researchers and industry professionals High-level insights into 5G and its future evolution In-depth coverage of subjects such as positioning enablers, location-aware network management, reference standard architectures, and more Positioning and Location-based Analytics in 5G and Beyond is ideal for researchers and industry professionals with an understanding of network communications and a desire to understand the future of the field.
Possible: How We Survive (and Thrive) in an Age of Conflict
by William UryThe author of the world’s best-selling book on negotiation draws on his nearly fifty years of experience and knowledge grappling with the world’s toughest conflicts to offer a way out of the seemingly impossible problems of our time. Conflict is increasing everywhere, threatening everything we hold dear—from our families to our democracy, from our workplaces to our world. In nearly every area of society, we are fighting more and collaborating less, especially over crucial problems that demand solutions.With this groundbreaking book, bestselling author and international negotiator William Ury shares a new “path to possible”—time-tested practices that will help readers unlock their power to constructively engage and transform conflict. Part memoir, part manual, part manifesto, Possible offers stories and sage advice from Ury’s nearly 50 years of experience on the front lines of some of the world’s toughest conflicts.One of the world’s top experts in the field, Ury has worked on conflicts ranging from boardroom battles to labor strikes, from the US partisan divide to family feuds, from wars in the Middle East, Colombia and Ukraine to helping the US and USSR avoid nuclear disaster. Now, in Possible, he helps us tackle the seemingly intransigent problems facing us.In Possible, Ury argues conflict is natural. In fact, we need more conflict, not less—if we are to grow, change, evolve and solve our problems creatively. While we may not be able to end conflict, we can transform it—unleashing new, unexpected possibilities.Successfully tested at Harvard University with almost a thousand participants from business, government, academia, and the nonprofit sector, Ury’s “Path to Possible” proved so valuable that Harvard’s Program on Negotiation selected it as its inaugural online daylong in April 2022.Possible introduces Ury’s methods and makes them available for everyone. Combining accessible frameworks and powerful storytelling and offering dozens of examples, it is an essential guide for anyone looking to break through the toughest conflicts—in their workplace, family, community or the world.
Post-Truth, Fake News and Democracy: Mapping the Politics of Falsehood (Routledge Studies In Global Information, Politics And Society Ser.)
by Johan Farkas Jannick SchouThe new edition of Post-Truth, Fake News and Democracy offers an updated overview and critical discussion of contemporary discourses around truth, misinformation, and democracy, while also mapping cutting-edge scholarship. Through in-depth analyses of news articles, commentaries, academic publications, policy briefs, and political speeches, the book engages with the underlying normative ideas that shape how fake news is being addressed across the globe. Doing so, it provides an innovative, critical contribution to contemporary debates on democracy, post-truth, and politics. Three new chapters: Chapter 2 provides an outline of the scholarly field of research into fake news; Chapter 5 examines how issues of fake news and (mis)information have become intertwined with contemporary crisis events; and Chapter 9 presents democratic alternatives to post-truth solutionism. A new foreword by Professor Sarah Banet-Weiser. Fully updated examples and studies from contemporary events, including the COVID-19 pandemic, the United States Capitol attack, and the Russian invasion of Ukraine. Extended discussions on the causes of democratic decline, currently proposed solutions to fake news, and democratic alternatives to our current predicament. Interesting, informative, and well documented, Post-Truth, Fake News and Democracy continues its commitment to understand and engage with the current state and future of democracy.
Postcolonial Marketing Communication: Images from the Margin
by Arindam Das Himadri Roy Chaudhuri Ozlem Sandikci TurkdoganThis volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. The book demonstrates how marketing communication, an essentially Global North discourse reinforcing hegemony, can be critiqued and deconstructed when subjected to postcolonial critical analysis. Recognizing as commonplace, the Global South has either willingly embraced or been ideologically coerced into adopting a Western marketing communication system. This system is evident in its theories and practices, mirroring Western themes, symbols, stories, and knowledge frameworks, consequently fostering subjectivities that lack critical self-reflection and are dependent on Western influences. But what remains more interesting is how such an ideological system, mediated through a quintessential Global South modernity, generates a new habitation of modernity at the margin. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses. The book even engenders alternatives to hegemonic marketing communication discourses and a set of “other” epistemologies of alternate modernities of equity and justice. From African to Turkish, from Indian to Canadian first nations, Australian Aborigines to Polynesian-American, postcolonial subjectivities through marcomm across the globe get a voice in the volume. The collection in this volume is a decolonizing attempt that thwarts cultural globalization, examines colonial discourses, cuts across essentialized identities, mobilizes resistance, interrogates power structures and mechanisms of knowledge production, dissemination, and legitimization, and celebrates the new-formed cultural identity of the Third/Fourth World. The book is essential read for researchers, students and practitioners of Marketing who wish to gain a deeper understanding of an oft ignored aspect of marcomm.