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A Practical Guide to Ethics in Public Relations
by Regina Luttrell Jamie WardOn a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. <p><p>A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.
Practices Of Looking: An Introduction To Visual Culture (Third Edition)
by Marita Sturken Lisa CartwrightPractices of Looking, Third Edition, bridges visual, communication, media, and cultural studies to investigate how images and the activity of looking carry meaning within and between different arenas in everyday life. The third edition has been updated to represent the contemporary visual cultural landscape and includes topics like the increasingly rapid global circulation of media, the rise of design and DIY cultures, digital media art and activism, and challenges to photojournalism and news media. Challenging yet accessible, Practices of Looking, Third Edition, is ideal for courses across a range of disciplines.
Praxisratgeber Video-Marketing: Strategie, Produktion, Tools, Verbreitung
by Jörg PattissOnline-Videos haben sich zu einem effektiven und unverzichtbaren Werkzeug im Marketing für Unternehmen jeglicher Größe etabliert. Videos können nicht nur relevanten Content in kurzer Zeit anschaulich vermitteln, sondern bedienen den Zuschauer auch auf verschiedenen emotionalen Ebenen und helfen dadurch, eine Beziehung zur Zielgruppe aufzubauen. Dieses Buch erklärt, wie Unternehmen Online-Videos strategisch planen und einsetzen können und erläutert, was es in allen Phasen der Produktion zu beachten gilt: von der Zielsetzung und der Konzeptphase, über Präsentationstechniken und Handwerkszeug beim Dreh, bis hin zur Nachbearbeitung und digitalen Verbreitung.Ein handfester und leicht verständlicher Ratgeber mit unzähligen wertvollen Tipps, Tools, Programmen und Insider-Tricks eines Experten, der wiederholt dazu rät: Einfach mal machen - Übung macht den Meister!Digitales Buch: Laden Sie die Springer Nature ExploreBooks App kostenlos herunter – Abbildungen im Buch per App mit Handy oder Tablet scannen, um Videos zu streamen und Zusatzinformationen zu erhalten.
Present-Day Corporate Communication: A Practice-Oriented, State-of-the-Art Guide
by Rudolf BegerThis book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.
The Press Clause and Digital Technology's Fourth Wave: Media Law and the Symbiotic Web (Routledge Studies in Media Law and Policy)
by Jared SchroederDuring the first part of the twenty-first century, bloggers, citizen journalists, social media users, Yelp reviewers, and a myriad of other communicators have found themselves facing defamation, privacy, campaign finance, and other lawsuits as a result of the messages they have communicated. In many ways, these communicators are facing legal questions that are similar to what traditional journalists have faced for centuries regarding their rights to gather and publish information. This book examines how the press clause, a First Amendment freedom with no agreed-upon definition, can be understood in order to help guide the courts and twenty-first-century publishers regarding protecting expression as we move into the fourth wave of networked communication, an era that will be defined by increasingly complex relationships between humans and artificially intelligent communicators. To do so, the book draws upon the discourse theory of communication in democratic society, the legal and foundational history of the press clause, lower-court cases that involve citizen publishers who have claimed protections that have historically been associated with traditional journalism, and established legal and scholarly examinations of artificial intelligence to ultimately construct a framework for how the press clause can be reimagined to protect older and newer generations of publishers.
Pressing Interests: The Agenda and Influence of a Colonial East African Newspaper Sector
by Phoebe MusanduDuring the first six decades of the twentieth century, when the majority of present-day Kenya was under the control of the British Empire, many secular newspapers emerged as the products of tensions between Asian and European immigrants, the British administration, and the African petite bourgeoisie. In Pressing Interests Phoebe Musandu shows that, far from expressions of public opinion or vehicles of a free market, these periodicals served as powerful tools for the colonial government and the elite to shape political and economic conditions in their favour. <P><P> Following the development of the most important newspapers established in colonial Kenya as they evolved to reflect the priorities and ambitions of their owners, investors, publishers, journalists, and editors, Pressing Interests explores the roles and contributions of the press in the country's political and economic history. Shedding light on newspapers as business ventures, Musandu focuses on the management, financial, and production aspects of media. Drawing on previously unearthed archival documents, official and unofficial correspondence, police and legal records, and the newspapers themselves, she further examines the press as a medium for inter- and intra-racial competition for power and influence, as a base for the production of knowledge, and as an instrument for social control. <P><P> In an era when we are often reminded of the power inherent in the ability to generate and disseminate information, Pressing Interests tells the story of colonial Kenya's press through a timely mix of riveting accounts and the clarifying lens of careful analysis.
A Primer on Legal Reasoning
by Michael Evan GoldAfter years of teaching law courses to undergraduate, graduate, and law students, Michael Evan Gold has come to believe that the traditional way of teaching – analysis, explanation, and example – is superior to the Socratic Method for students at the outset of their studies.In courses taught Socratically, even the most gifted students can struggle, and many others are lost in a fog for months. Gold offers a meta approach to teaching legal reasoning, bringing the process of argumentation to the fore.Using examples both from the law and from daily life, Gold's book will help undergraduates and first-year law students to understand legal discourse. The book analyzes and illustrates the principles of legal reasoning, such as logical deduction, analogies and distinctions, and application of law to fact, and even solves the mystery of how to spot an issue.In Gold's experience, students who understand the principles of analytical thinking are able to understand arguments, to evaluate and reply to them, and ultimately to construct sound arguments of their own.
Principles of Spread-Spectrum Communication Systems
by Don TorrieriThis thoroughly revised textbook provides the fundamentals of spread-spectrum systems with a continued emphasis on theoretical principles. The revision includes new sections and appendices on characteristic functions and LaPlace transforms, orthonormal expansions of functions, the SNR wall in detection, multiple-input multiple-output systems, multicode and multirate systems, interference cancelers, complementary codes, chaos and ultrawideband systems, and the normalized LMS algorithm. As with previous editions, the author presents topics in a practical way that is of interest to both researchers and system designers. He includes updated problems at the end of each chapter, which are intended to assist readers in consolidating their knowledge and to provide practice in analytical techniques. In addition to the new and revised material, the author adds 50 new pages to make the book more accessible to graduate students in electrical engineering.
Print News and Raise Hell: The Daily Tar Heel and the Evolution of a Modern University
by Kenneth Joel ZogryFor over 125 years, the Daily Tar Heel has chronicled life at the University of North Carolina at Chapel Hill and at times pushed and prodded the university community on issues of local, state, and national significance. Thousands of students have served on its staff, many of whom have gone on to prominent careers in journalism and other influential fields. Print News and Raise Hell engagingly narrates the story of the newspaper's development and the contributions of many of the people associated with it. Kenneth Joel Zogry shows how the paper has wrestled over the years with challenges to academic freedom, freedom of speech, and freedom of the press, while confronting issues such as the evolution of race, gender, and sexual equality on campus and long-standing concerns about the role of major athletics at an institution of higher learning. The story of the paper, the social media platform of its day, uncovers many dramatic but perhaps forgotten events at UNC since the late nineteenth century, and along with many photographs and cartoons not published for decades, opens a fascinating window into Tar Heel history. Examining how the campus and the paper have dealt with many challenging issues for more than a century, Zogry reveals the ways in which the history of the Daily Tar Heel is deeply intertwined with the past and present of the nation's oldest public university.
Privacy-Enhancing Fog Computing and Its Applications (SpringerBriefs in Electrical and Computer Engineering)
by Xiaodong Lin Jianbing Ni Xuemin Sherman ShenThis SpringerBrief covers the security and privacy challenges in fog computing, and proposes a new secure and privacy-preserving mechanisms to resolve these challenges for securing fog-assisted IoT applications. Chapter 1 introduces the architecture of fog-assisted IoT applications and the security and privacy challenges in fog computing. Chapter 2 reviews several promising privacy-enhancing techniques and illustrates examples on how to leverage these techniques to enhance the privacy of users in fog computing. Specifically, the authors divide the existing privacy-enhancing techniques into three categories: identity-hidden techniques, location privacy protection and data privacy enhancing techniques. The research is of great importance since security and privacy problems faced by fog computing impede the healthy development of its enabled IoT applications. With the advanced privacy-enhancing techniques, the authors propose three secure and privacy-preserving protocols for fog computing applications, including smart parking navigation, mobile crowdsensing and smart grid. Chapter 3 introduces identity privacy leakage in smart parking navigation systems, and proposes a privacy-preserving smart parking navigation system to prevent identity privacy exposure and support efficient parking guidance retrieval through road-side units (fogs) with high retrieving probability and security guarantees. Chapter 4 presents the location privacy leakage, during task allocation in mobile crowdsensing, and propose a strong privacy-preserving task allocation scheme that enables location-based task allocation and reputation-based report selection without exposing knowledge about the location and reputation for participators in mobile crowdsensing. Chapter 5 introduces the data privacy leakage in smart grid, and proposes an efficient and privacy-preserving smart metering protocol to allow collectors (fogs) to achieve real-time measurement collection with privacy-enhanced data aggregation. Finally, conclusions and future research directions are given in Chapter 6. This brief validates the significant feature extension and efficiency improvement of IoT devices without sacrificing the security and privacy of users against dishonest fog nodes. It also provides valuable insights on the security and privacy protection for fog-enabled IoT applications. Researchers and professionals who carry out research on security and privacy in wireless communication will want to purchase this SpringerBrief. Also, advanced level students, whose main research area is mobile network security will also be interested in this SpringerBrief.
A Private War: Marie Colvin and Other Tales of Heroes, Scoundrels, and Renegades
by Marie BrennerNow a major motion picture starring Rosamund Pike, Stanley Tucci, and Jamie Dornan, A Private War is the story of legendary war correspondent Marie Colvin, who died in 2012 while covering the Syrian civil war.In February 2012, Marie Colvin crossed into Syria on the back of a motorcycle. A veteran war correspondent known for her fearlessness, outspokenness, and signature eye patch, she was defying a government decree preventing journalists from entering the country. Accompanied by photographer Paul Conroy, she was determined to report on the Syrian civil war, adding to a long list of conflicts she had covered, including those in Egypt, Chechnya, Kosovo, and Libya. She had witnessed grenade attacks, saved more than one thousand women and children in an East Timor war zone when she refused to stop reporting until they were evacuated, and even interviewed Muammar Qaddafi. But she had no idea that the story she was looking for in Syria would be her last, culminating in the explosion of an improvised device that sent shock waves across the world. In A Private War, Marie Brenner brilliantly chronicles the last days and hours of Colvin’s life, moment by moment, to share the story of a remarkable life lived on the front lines. This collection also includes Brenner’s classic encounters with Donald Trump, Roy Cohn, Malala Yousafzai, Richard Jewell, and others.
Proceedings of 2nd International Conference on Micro-Electronics, Electromagnetics and Telecommunications
by Suresh Chandra Satapathy Vikrant Bhateja P. Satish Rama Chowdary V. V. S. S. Sameer Chakravarthy Jaume AngueraThe book is a collection of best papers presented in the Second International Conference on Microelectronics Electromagnetics and Telecommunication (ICMEET 2016), an international colloquium, which aims to bring together academic scientists, researchers and research scholars to discuss the recent developments and future trends in the fields of microelectronics, electromagnetics and telecommunication. Microelectronics research investigates semiconductor materials and device physics for developing electronic devices and integrated circuits with data/energy efficient performance in terms of speed, power consumption, and functionality. The book discusses various topics like analog, digital and mixed signal circuits, bio-medical circuits and systems, RF circuit design, microwave and millimeter wave circuits, green circuits and systems, analog and digital signal processing, nano electronics and giga scale systems, VLSI circuits and systems, SoC and NoC, MEMS and NEMS, VLSI digital signal processing, wireless communications, cognitive radio, and data communication.
Proceedings of International Conference on Wireless Communication: Icwicom 2017 (Lecture Notes On Data Engineering And Communications Technologies #19)
by K. P. Ray Amit A. Deshmukh Hari VasudevanThe volume comprises best selected papers presented at International Conference on Wireless Communication (ICWiCOM) which is organized by Department of Electronics and Telecommunication Engineering of D J Sanghvi College of Engineering. The volume focusses on narrowed topics of wireless communication like signal and image processing applicable to wireless domain, networking, microwave and antenna designs, tele-medicine systems, etc. The papers are divided into three main domains like, networking, antenna designs and embedded systems applicable to the communication domain. The content will be helpful for Post-Graduate and Doctoral students in their research.
Proceedings of the International Conference on Computing and Communication Systems: I3cs 2016, Nehu, Shillong, India (Lecture Notes In Networks And Systems #24)
by Arnab Kumar Maji Debdatta Kandar Goutam Saha J. K. MandalThe volume contains latest research work presented at International Conference on Computing and Communication Systems (I3CS 2016) held at North Eastern Hill University (NEHU), Shillong, India. The book presents original research results, new ideas and practical development experiences which concentrate on both theory and practices. It includes papers from all areas of information technology, computer science, electronics and communication engineering written by researchers, scientists, engineers and scholar students and experts from India and abroad.
Proceedings of the Second International Conference on Computational Intelligence and Informatics: ICCII 2017 (Advances in Intelligent Systems and Computing #712)
by Vikrant Bhateja João Manuel Tavares B. Padmaja Rani V. Kamakshi Prasad K. Srujan RajuThe volume contains 69 high quality papers presented at International Conference on Computational Intelligence and Informatics (ICCII 2017). The conference was held during 25-27, September, 2017 at Department of Computer Science and Engineering, JNTUHCEH, Hyderabad, Telangana, India. This volume contains papers mainly focused on data mining, wireless sensor networks, parallel computing, image processing, network security, MANETS, natural language processing, and internet of things.
Profilierung: Mit intelligentem Marketing zum gefragten Experten (essentials)
by Martin SturmerMartin Sturmer unterst#65533;tzt Sie in diesem essential dabei, wie Sie durch intelligentes, systematisches Eigenmarketing zum Experten werden und allein dadurch Ihre Auftragsb#65533;cher f#65533;llen. Mit dem Ansatz der Profilierung zeigt der Autor, wie eine glasklare Positionierung, die eindeutige Definition der Zielgruppe, eine stimmige Inszenierung und die richtigen Kommunikationsma#65533;nahmen entlang der Customer Journey zum nachhaltigen unternehmerischen Erfolg f#65533;hren. Der entscheidende Vorteil dieser Methode: Sie m#65533;ssen sich nirgends aufdr#65533;ngen, sondern Sie werden von Medien und potenziellen Kunden direkt kontaktiert.
Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
by Stephen Woessner<p>The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue—one with far less competition. <p>Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, <i>Profitable Podcasting</i> lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: <p> <li>Plan your podcast strategy <li>Choose the ideal format for your show <li>Be a great host <li>Get the best guests <li>Mastermind interview questions <li>Record and edit interviews like a pro <li>Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease <li>Maximize buzz for the launch <li>Secure generous sponsorship <li>Achieve top rankings fast <li>Win fans <li>And more</li> <p> <p>It's true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. <i>Profitable Podcasting</i> gets you to the payoff quickly and painlessly.</p>
Public Health Communication Critical Tools and Strategies
by Claudia Parvanta Richard N. Harner David E. NelsonDesigned for master’s level study, Public Health Communication: Critical Tools and Strategies for Advancing Public Health will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined. The last section of the book looks at some special contexts in health communication, such as patient-provider communication as well as risk/emergency communication.
Public Images: Celebrity, Photojournalism, and the Making of the Tabloid Press (Photography, History: History, Photography)
by Ryan LinkofThe stolen snapshot is a staple of the modern tabloid press, as ubiquitous as it is notorious. The first in-depth history of British tabloid photojournalism, this book explores the origin of the unauthorised celebrity photograph in the early 20th century, tracing its rise in the 1900s through to the first legal trial concerning the right to privacy from photographers shortly after the Second World War. Packed with case studies from the glamorous to the infamous, the book argues that the candid snap was a tabloid innovation that drew its power from Britain's unique class tensions. Used by papers such as the Daily Mirror and Daily Sketch as a vehicle of mass communication, this new form of image played an important and often overlooked role in constructing the idea of the press photographer as a documentary eyewitness. From Edward VIII and Wallis Simpson to aristocratic debutantes Lady Diana Cooper and Margaret Whigham, the rage of the social elite at being pictured so intimately without permission was matched only by the fascination of working class readers, while the relationship of the British press to social, economic and political power was changed forever.Initially pioneered in the metropole, tabloid-style photojournalism soon penetrated the journalistic culture of most of the globe. This in-depth account of its social and cultural history is an invaluable source of new research for historians of photography, journalism, visual culture, media and celebrity studies.
Public Relations
by Tom KelleherPublic Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.
Public Relations and Individuality: Fate, Influence and Autonomy (Routledge New Directions In Public Relations And Communication Research Ser.)
by Simon MooreOur individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters – public relations (PR) – is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves? PR’s massive impact on groups, society or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the field’s most profoundly important issues. This provocative book will assist scholars and advanced students in PR and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.
Public Relations and Social Theory: Key Figures, Concepts and Developments (Routledge Communication Series)
by Øyvind Ihlen Magnus FredrikssonPublic Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.
Public Relations Planning: A Strategic Approach
by Edward T. Vieira Jr.Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.
Public Speaking: An Audience-Centered Approach (10th Edition)
by Steven A. Beebe Susan J. BeebePublic Speaking: An Audience-Centered Approach outlines a comprehensive process for new public speakers to ensure they continually connect to their listeners. Authors Steven and Susan Beebe emphasize the importance of analyzing and considering the audience at every point in the speech-making process. By focusing student attention on the dynamics of diverse audiences, ethics, and communication apprehension, the text narrows the gap between the classroom and the real world. The Tenth Edition includes new speech examples that model effective public speaking, as well as updated content that helps students better understand contemporary communication opportunities and challenges. Public Speaking: An Audience-Centered Approach, Tenth Edition is also available via Revel(tm), an interactive learning environment that enables students to read, practice, and study in one continuous experience.
Public Speaking: A Meta-Communicative Approach
by Jerald GoldsteinPublic Speaking: A Meta-Communicative Approach provides an innovative approach to acquiring public speaking skills, stressing both the theoretical underpinnings as well as the practical tools one needs to structure and deliver meaningful, dynamic presentations. It offers alternative ways of looking at public speaking: the significance of passion; a prismatic-way-of-thinking; the pervasiveness of persuasion; the assumption that teaching is taking place in every presentation; the power of meta-messages; and overarching ways to look at the public speaking enterprise. This one-of-a-kind textbook also offers real-world scenarios to equip students for speaking engagements they may face in professional contexts.