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Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community
by Nathalie NahaiWith so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won't suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on: Targeting the emotional versus the rational brain The psychology of decision-making How to pinpoint your target market Communicate persuasively Utilizing images, video, and colors to grab attention Making a website easy to use Using social media to connect Increase sales through e-commerceWhat makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level.
Internet Book Piracy: The Fight to Protect Authors, Publishers, and Our Culture
by Gini Graham ScottThe international battle against Internet pirates has been heating up. Increasingly law enforcement is paying attention to book piracy as ebook publishing gains an ever-larger market share. With this threat to their health and even survival, publishers and authors must act much like the music, film, and software giants that have waged war against pirates for the past two decades. Now, The Battle against Internet Piracy opens a discussion on what happens to the victims of piracy. Drawing from a large number of interviews-from writers, self-publishers, mainstream publishers, researchers, students, admitted pirates, free speech advocates, attorneys, and local and international law enforcement officials-the text speaks to such issues as: Why pirates have acted and how they feel about it The conflict over constitutional rights and piracy The current laws surrounding Internet piracy Examples of cases taken against some pirates Alternatives to piracy Personal experiences of being ripped off The ways piracy affects different industries and how they’ve respondedAuthor Gini Graham Scott prepares readers to arm themselves against these modern perils by learning about copyright, infringement, and how to prevent, combat, and end book piracy.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Scammed: Learn from the Biggest Consumer and Money Frauds How Not to Be a Victim
by Gini Graham ScottDrawn from the personal experience of dozens of victims, including the author's own encounters, Scammed exposes the most prevalent consumer and money scams lurking in modern society. With so many people falling prey to a wide variety of frauds due to increasing vulnerability on the anonymous Internet, an exposé has never been timelier. This recounts the stories of victims of over two dozen different types of scams, and what they did to recover. <p><p> The chilling tales and details of these scams are interspersed with the wisdom of how each one can be dealt with and avoided. Readers will take away from the shocking stories confidence that they have gained the knowledge and preparedness to avoid being Scammed.
The Online Writer?s Companion: A Complete Guide to Earning Your Living as a Freelancer
by P. J. AitkenEvery year, millions of writers struggle to find work, and most make little more than spare change from the assignments they land. With the expansion of the online freelance marketplace, anyone with the right skills can learn to thrive and build a full-time career as a freelance writer. Author P. J. Aitken shares with readers what those skills are-the same skills that have earned him high levels of success on Upwork and other online freelance platforms. His tips include:Creating the perfect profileWriting winning proposals when bidding on writing jobsGarnering the rating system that will bring recognition and new clientsEstablishing long-term clientsOutsourcing for the most efficient resultsBlogging-for pay!Navigating the best sites and avoiding pitfalls many writers fall intoThe Online Writer’s Companion is an unprecedented and indispensable guide for aspiring writers and authors of various materials and backgrounds, from bloggers to professional writers, students to retirees. It can even touch freelancers in other trades who want to hone their skills. By learning to make the most of a myriad of websites for freelance writers, readers will finally have the knowledge to succeed!Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
The Real Business of Web Design
by John WatersWritten by a veteran Web designer, The Real Business of Web Design goes beyond the usual philosophy of simply creating a better customer experience online. Instead, it provides an array of visual design practices and tested business principles for clarifying and simplifying the Web development process and making a Website more customer friendly. Filled with anecdotes from the author’s own experiences in the web design trenches, this guide shows readers how to use the Web in crucial ways to streamline communications, speed up transactions, boost profits, and much more. Anyone who wants to use the Internet as a valuable business tool should not be without this visionary resource! Author is a well-known and highly respected designer Combines visual design insights and proven business practices at a reasonable priceAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Sell Online Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits (Like a Creative Genius #1)
by Brainard CareyHow to sell art or anything else online without leaving your home. Whether you’re selling original artwork, jewelry, or a unique product, this is the book for you. Brainard Carey offers advice with solid examples of how building an online business is something every creative person can pursue. Carey draws from his extensive experience and interviews with others to show artists and creative people how to sell their work independently and efficiently. Readers will learn how to establish an online store, develop a presence, promote their goods, and reach customers. Chapter topics include: Designing a website or profile on an existing site Effective marketing strategies Creative ways to advertise your product Building your social media following Finding new customers Real examples of artists and entrepreneurs who succeeded in selling their work online And much more With chapters divided between practical how-tos and case studies, Sell Online Like a Creative Genius™, offers readers both instructive and demonstrative lessons in making their small online business a reality. Everyone can do it with the right tools, and Carey offers an insider’s guide to an otherwise daunting process.
Blog for Bucks: How to Create, Promote, and Profit from Your Blog
by Jacqueline BodnarProven Advice for Running a Successful, Profitable Blog—from Writing and Organizing to Promoting and Monetizing Millions of people would love to make money from blogging, but they have no clue where to start and how to make it happen. It takes more than simply starting the blog, and this book will show you what you need to know. Jacqueline Bodnar, a professional writer and blogger shares her experience and knowledge, covering everything from how to generate blog post ideas to tracking your blog&’s success to connecting with other bloggers. Blog for Bucks includes chapters on topics such as: Blogging BasicsKeeping It ActiveAll About WritingWays to Promote Your BlogMonetizing Your BlogWays to Enhance Your BlogWhere Your Blog Can Take You Whether you are a new or seasoned blogger, there is information in this book that will help you take your blog to the next level. The invaluable information, advice, and insight will inspire you to get started, launch another blog, or get serious about making money from your current one. Don&’t miss out on the tried-and-true tips and methods in this book that will help you blog for bucks!
Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood
by Dave JacksonMethods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you&’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your AudienceHow to Set Your PricingUnderstanding Advertising JargonHow to Find SponsorsBest Strategies for Making Money as an AffiliateMaster Strategies for CrowdfundingHarnessing the Power of Webinars and EventsThe Top Tools to Make Your Job Easy Built on the author&’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.
Principles of Web Design: Understanding The Principles Of Successful Web Site Design
by Brian D. MillerLearn everything there is to know, from project planning through marketing and analytics, about Web design!Principles of Web Design is a book about the fundamentals of clear graphic communication within the context of Web design. Author Brian D. Miller is a sought-after expert in developing product and digital branding strategies for emerging startups and Fortune 500 organizations. In Principles of Web Design, he will teach the reader the tricks of the trade and everything one should know about web design through easy, step-by-step guides and with full-color illustrations. The book has three sections, which follow the cycle of a typical Web project: PLAN: This section focuses on the predesign phase of a Web project. Everything from project planning and brief writing to information architecture and responsive grid creation will be covered.DESIGN: The second section of Priciples of Web Design explores the enduring principles of design and the nuances that are specific to the field of Web design. OPTIMIZE: Finally, we close the loop and discover ways to enable your client to maximize the investment they&’ve made in their Web site with marketing and analytics.
Legal Guide to Social Media, Second Edition: Rights and Risks for Businesses, Entrepreneurs, and Influencers
by Kimberly A. HouserLearn how to navigate the ins and outs of the law and social media. How should you respond to a request to remove copyrighted materials from a Facebook page? If you create a Twitter username at work, who owns the username when you change jobs? Can you be sued for libel if someone thinks your posts are defamatory? If you&’ve ever asked yourself these kinds of questions, this pioneering legal handbook is for you. Despite the enormous growth in social media usage by businesses and influencers, very little has been written about the laws affecting their activities. In this new edition of the Legal Guide to Social Media, Kimberly A. Houser, law professor and tech attorney, explains the potential pitfalls and how to avoid them including what social media influencers could have done to protect themselves from the lawsuits resulting from the Fyre Festival debacle. Easy-to-understand, comprehensive, and up-to-date, the Legal Guide to Social Media, Second Edition provides the latest information on case law and statutes. It covers everything from privacy laws to the legal considerations in setting up a page or website as well as new governmental regulations. This plain English legal companion offers examples of and solutions to the kinds of situations you can expect to encounter when posting online content, whether for yourself, your own business, or on behalf of your client&’s business. You&’ll learn how to avoid liability for defamation and third-party posts, how to protect your own content, the unique legal issues surrounding social media in the workplace, and much, much more. The new edition covers new state regulations on privacy, data security and advertising; how to avoid intellectual property infringement actions; and the newer legal risks for influencers.
Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy
by George Gilder“Google’s algorithms assume the world’s future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it’s wrong: the future depends on human action.” — Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the Future. “If you want to be clued in to the unfolding future, then you have come to the right place. For decades, George Gilder has been the undisputed oracle of technology’s future. Are giant companies like Google, Amazon, and Facebook the unstoppable monopolistic juggernauts that they seem, or are they dysfunctional giants about to be toppled by tech-savvy, entrepreneurial college dropouts?” — Nick Tredennick, Ph.D., Chief Scientist, QuickSilver Technolog Silicon Valley’s Nervous Breakdown The Age of Google, built on big data and machine intelligence, has been an awesome era. But it’s coming to an end. In Life after Google, George Gilder—the peerless visionary of technology and culture—explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns. Google’s astonishing ability to “search and sort” attracts the entire world to its search engine and countless other goodies—videos, maps, email, calendars….And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of “aggregate and advertise” works—for a while—if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads. The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable. The crisis cannot be solved within the current computer and network architecture. The future lies with the “cryptocosm”—the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google. Silicon Valley, long dominated by a few giants, faces a “great unbundling,” which will disperse computer power and commerce and transform the economy and the Internet. Life after Google is almost here. For fans of "Wealth and Poverty," "Knoweldge and Power," and "The Scandal of Money."
Media Madness: Donald Trump, the Press, and the War over the Truth (Regnery Publishing Ser.)
by Howard Kurtz"‘Defiance Disorder’: Another new book describes chaos in Trump’s White House"–Ashley Parker, Washington Post According to the media, Donald Trump could never become president. Now many are on a mission to prove he shouldn’t be president. The Trump administration and the press are at war—and as in any war, the first casualty has been truth. Bestselling author Howard Kurtz, host of Fox News’s Media Buzz and former Washington Post columnist, offers a stunning exposé of how supposedly objective journalists, alarmed by Trump’s success, have moved into the opposing camp. Kurtz’s exclusive, in-depth, behind-the-scenes interviews with reporters, anchors, and insiders within the Trump White House reveal the unprecedented hostility between the media and the president they cover.In Media Madness, you’ll learn: Why White House strategist Steve Bannon told Trump he is in danger of being impeached How the love-hate relationship between the president and Morning Joe hosts—Joe Scarborough and Mika Brzezinski—turned entirely to hate How Kellyanne Conway felt betrayed by journalists who befriended her—and how she fought backHow elite, mainstream news reporters—named and quoted—openly express their blatant contempt for Trump How Bannon tried to block short-lived Communications Director Anthony Scaramucci—and why Trump soured on himHow Ivanka and Jared Kushner aren’t the liberals the pundits want them to be—and why Trump tried to discourage them from joining the White House Why Trump believes some journalists harbor hatred for him—and how some liberals despise his voters How Trump is a far more pragmatic politician than the press often acknowledges (and how the press dismisses his flip-flops when he flops their way) What Trump got wrong about Charlottesville—and how Steve Bannon predicted the debacle How the media consistently overreached on the Russian “collusion” scandal Why Trump actually likes journalists, secretly meets with them, and allows the press unprecedented access Why Reince Priebus couldn’t do his job—and the real reason he left the White House How Sean Spicer privately berated journalists for bad reporting—and why he and Kellyanne Conway were relentlessly attacked by the mediaNever before has there been such an eye-opening, shocking look at what the White House and the media think about each other. It’s not pretty. But it also makes for the most important political book of the year.
Unjust: Social Justice and the Unmaking of America
by Noah Rothman"An elegant and thoughtful dismantling of perhaps the most dangerous ideology at work today." — BEN SHAPIRO, bestselling author and host of "The Ben Shapiro Show" "Reading Noah Rothman is like a workout for your brain." — DANA PERINO, bestselling author and former press secretary to President George W. Bush There are just two problems with “social justice”: it’s not social and it’s not just. Rather, it is a toxic ideology that encourages division, anger, and vengeance. In this penetrating work, Commentary editor and MSNBC contributor Noah Rothman uncovers the real motives behind the social justice movement and explains why, despite its occasionally ludicrous public face, it is a threat to be taken seriously. American political parties were once defined by their ideals. That idealism, however, is now imperiled by an obsession with the demographic categories of race, sex, ethnicity, and sexual orientation, which supposedly constitute a person’s “identity.” As interest groups defined by identity alone command the comprehensive allegiance of their members, ordinary politics gives way to “Identitarian” warfare, each group looking for payback and convinced that if it is to rise, another group must fall. In a society governed by “social justice,” the most coveted status is victimhood, which people will go to absurd lengths to attain. But the real victims in such a regime are blind justice—the standard of impartiality that we once took for granted—and free speech. These hallmarks of American liberty, already gravely compromised in universities, corporations, and the media, are under attack in our legal and political systems.
The Manipulators: Facebook, Google, Twitter, and Big Tech's War on Conservatives
by Peter J. HassonFor better or for worse, Google and social media—&“Big Tech,&” collectively—have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends. We&’ve gotten so used to it, we forget to notice that Big Tech is sifting through the available information and narrowing—and prioritizing—our choices. What happens when that power is weaponized for political ends? Although Big Tech positioned itself initially as providing politically neutral platforms, the truth is that this is no longer the case—far from it. Daily Caller reporter Peter Hasson reveals in The Manipulators that Big Tech is using its huge financial and technological power to severely restrict access to conservative voices and ideas and to rig public debate in favor of America&’s political left wing. This happens in two ways: 1) By censoring and suppressing right-of-center voices and ideas, which restricts access to information that counters the progressive narrative 2) By purposefully amplifying left-wing voices and ideas, which creates the false impression that public consensus lines up with progressive orthodoxy.
Social Media and the Internet
by Meg GreveFilled with popular childhood themes and experiences, Social Media and the Internet features kid friendly, real world examples. Practical tips spark lively, meaningful conversations about social media and the internet.
The Power Of Off: The Mindful Way To Stay Sane In A Virtual World
by Nancy ColierOur reliance on technology is rapidly changing how each of us experiences life. We’re facing new issues and difficulties, we’re encountering new emotional triggers, and we’re relating to each other in new ways. As Dr. Nancy Colier writes, "How we spend our time, what motivates us, and what we want are all are on a radical course of transformation." The promise of technology is that it will make our lives easier; yet to realize that promise, we cannot be passive users—we must bring awareness and mindfulness to our relationships with our devices. "The compulsion to constantly check our devices plays on primal instincts," teaches Colier. "Even people with strong spiritual practices or those who have never had other addiction issues now find themselves caught in the subtle trap of these miraculous tools we’ve created." Through The Power of Off, she offers us a path for making use of the virtual world while still feeling good, having healthy relationships, and staying connected with what is genuinely meaningful in life. You’ll explore: How and why today’s devices push our buttons so effectively, and what you can do to take back control of your life • Tips for navigating the increasingly complex ways in which technology is affecting our relationships—with ourselves, others, and our devices themselves • Self-evaluation tools for bringing greater awareness to your use of technology • Mindfulness practices for helping you interact with your devices in more conscious ways • A 30-day digital detox program to kick-start a new healthier relationship with technology With The Power of Off, Colier sounds the call for wakefulness, reminding us that we can use technology in a way that promotes, rather than detracts from, our well-being. This book provides an essential resource for anyone wanting to create a more empowered relationship with technology in the digital age.
Day Trading: Beat the System and Make Money in Any Market Environment
by Justin KuepperAll You'll Ever Need to Trade from Home When most people hear the term "day trader," they imagine the stock market floor packed with people yelling 'Buy' and 'Sell' - or someone who went for broke and ended up just that. These days, investing isn't just for the brilliant or the desperate—it's a smart and necessary move to ensure financial wellbeing. To the newcomer, day trading can be a confusing process: where do you begin, and how can you approach trading in a careful yet effective way? With Day Trading you'll get the basics, then: Learn the Truth About Trading Understand The Psychology of Trading Master Charting and Pattern-recognition Study Trading Options Establish Trading Strategies & Money Management Day Trading will let you make the most out of the free market from the comfort of your own computer.
LinkedIn: Tell Your Story, Land the Job
by Jeff Norman<p>Meet the World's Largest Career and Networking Site: LinkedIn <p>LinkedIn is dominating the world of business-based networking, yet many of its users don't know how to make the most of it, while others are hesitant to join yet another social network. Whether you're a job seeker, an employer in search of new talent, or a business looking to boost your visibility, make LinkedIn your social network of choice, this book your guide. <p><i>LinkedIn: Tell Your Story, Land the Job</i> will help you: <p> <li>Learn tips and tricks for building a strong LinkedIn profile, optimized for discovery <li>Write a concise professional summary, gather endorsements and recommendations, and highlight your skills <li>Create a virtual hub for current and potential employees and customers <li>Take advantage of LinkedIn's Company Pages to improve your visibility <li>Dig deeper into LinkedIn's offerings, by getting the most out of introduction requests, advanced search, media tools, and professional groups <li>Explore the pros and cons of the free vs. paid versions of LinkedIn</li> <p> <p>Dust off your LinkedIn Profile and make it shine with this visual, easy-to-follow handbook.</p>
Etsy Excellence: The Simple Guide to Creating a Thriving Etsy Business
by Tycho PressThe Ambitious Crafter's Guide to a Profitable Etsy ShopMore than a marketplace, Etsy is a community—and being an active, informed member can lead to lucrative results. This book provides actionable steps to help shop owners engage the Etsy community in authentic ways that attract buyers and generate sales.The best Etsy shops stand out among the sea of sellers and a draw loyal customer base, but how they've done it isn't—and shouldn't be—a secret. In these pages, top Etsy sellers share the tools that have helped them, the changes they made that yielded positive results, and their best advice for achieving and sustaining a successful Etsy shop.Beyond sellers' words of wisdom, this book offers a roadmap all Etsy sellers can follow in order to:- Choose keywords and tags to drive traffic to your Etsy shop - Photograph your products for maximum appeal - Create a unique Etsy shop that stands out - Write winning product descriptions - Price your goods appropriately - Market your products effectively on social media platforms - Maintain lasting relationships with your Etsy customers - Diversify your Etsy product offerings
Scrum Basics: A Very Quick Guide to Agile Project Management
by Tycho PressThe Elements of Agile and Scrum in a Nutshell Whether you're new to agile software development or considering Scrum for general project management, Scrum Basics compiles all of the essentials into one handy little guide. Learn how agile teams use Scrum, with: A simple summary of agile project management basics like the Agile Manifesto and 12 Agile Principles A concise overview of Scrum roles, artifacts, and activities A well-organized breakdown of Scrum practices with helpful illustrations and advice A troubleshooting FAQ and 5 case studies to help you visualize Scrum in action
WordPress for Small Business: Easy Strategies to Build a Dynamic Website with WordPress
by Scott WilsonYour New Home on the Internet is Waiting Once upon a time, if you owned a local bakery, you didn't need a website. Now every bakery, car wash, dentist's office, and nail salon has a website—and they need one in order to survive. If you already understand your primary business, then your hard work is done. WordPress for Small Business will show you the rest. With step-by-step instructions and full-color screenshots, WordPress for Small Business helps you understand the WordPress options that are best for you, and shows you how to quickly build a dynamic web site that will improve your business. Step-by-step instructions with full-color screenshots Real-life examples of WordPress success stories Quiz to find out what type of WordPress site you need A guide to the principles of modern website architecture Pro tips for SEO, e-commerce, themes, widgets, and plugins WordPress for Small Business gives you everything you need to expand your business online.
iRules: What Every Tech-Healthy Family Needs to Know about Selfies, Sexting, Gaming, and Growing up
by Janell Burley HofmannAs Janell Burley Hofmann, mother of five, wrapped her 13-year-old's iPhone on Christmas Eve, she was overwhelmed by questions: "Will my children learn to sit and wonder without Googling? Should I know their passwords for online accounts? Will they experience the value of personal connection without technology?"To address her concerns, she outlined boundaries and expectations in a contract for her son to sign upon receiving his first cell phone. When Hofmann's editor at The Huffington Post posted the contract, now known as iRules, it resonated on a massive scale and went viral, resulting in a tsunami of media coverage and requests. It quickly became apparent that people across the country were hungry for more.In iRules, Hofmann provides families with the tools they need to find a balance between technology and human interaction through a philosophy she calls Slow Tech Parenting. In the book, she educates parents about the online culture tweens and teens enter the minute they go online, exploring issues like cyberbullying, friend fail, and sexting, as well as helping parents create their own iRules contracts to fit their families' needs. As funny and readable as it is prescriptive, iRules will help parents figure out when to unplug and how to stay in sync with the changing world of technology, while teaching their children self-respect, integrity, and responsibility.
Software Takes Command
by Lev ManovichSoftware has replaced a diverse array of physical, mechanical, and electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination - a universal language through which the world speaks, and a universal engine on which the world runs. What electricity and combustion engine were to the early 20th century, software is to the early 21st century. Offering the the first theoretical and historical account of software for media authoring and its effects on the practice and the very concept of 'media,' the author of The Language of New Media (2001) develops his own theory for this rapidly-growing, always-changing field. What was the thinking and motivations of people who in the 1960 and 1970s created concepts and practical techniques that underlie contemporary media software such as Photoshop, Illustrator, Maya, Final Cut and After Effects? How do their interfaces and tools shape the visual aesthetics of contemporary media and design? What happens to the idea of a 'medium' after previously media-specific tools have been simulated and extended in software? Is it still meaningful to talk about different mediums at all? Lev Manovich answers these questions and supports his theoretical arguments by detailed analysis of key media applications such as Photoshop and After Effects, popular web services such as Google Earth, and the projects in motion graphics, interactive environments, graphic design and architecture. Software Takes Command is a must for all practicing designers and media artists and scholars concerned with contemporary media.
From Gutenberg to Zuckerberg: What You Really Need to Know About the Internet
by John NaughtonJohn Naughton is the Observer's 'Networker' columnist, a prominent blogger, and Vice-President of Wolfson College, Cambridge. The Times has said that his writings, "[it] draws on more than two decades of study to explain how the internet works and the challenges and opportunities it will offer to future generations," and Cory Doctrow raved that "this is the kind of primer you want to slide under your boss's door." In From Gutenberg to Zuckerberg, Naughton explores the living history of one of the most radically transformational technologies of all time. From Gutenberg to Zuckerberg is a clear-eyed history of one of the most central, and yet most taken-for-granted, features of modern life: the internet. Once a technological novelty and now the very plumbing of the Information Age, the internet is something we have learned to take largely for granted. So, how exactly has our society become so dependent upon a utility it barely understands? And what does it say about us that this is so? While explaining in highly engaging language the way the internet works and how it got to be the way it is, technologist John Naughton has distilled the noisy chatter surrounding the technology's relentless evolution into nine essential areas of understanding. In doing so, he affords readers deeper insight into the information economy and supplies the requisite knowledge to make better use of the technologies and networks around us, highlighting some of their fascinating and far-reaching implications along the way.From the Hardcover edition.
The Digital Filmmaking Handbook
by Chris Jones Mark BrindlePart of the perennially best-selling Quercus Digital Photography series, this comprehensive guide features everything you need to know to make a digital film, from conception to finished product. Using clear, step-by-step instruction, The Digital Filmmaking Handbook concisely illustrates the technical and creative challenges of digital filmmaking for novices and professionals alike, spanning topics from conception to execution: - Planning a shoot: how to make a storyboard - Set preparation: dressing and lighting a set - Principal photography: filming with HD and DSLR cameras--including the latest advice on equipment, accessories, and software - Advanced editing: software and practices - Post-production: digital effects and Packed with tips and tricks to develop both your creative vision and your technical know-how, The Digital Filmmaking Handbook is the ultimate resource for all your filmmaking needs. From the Trade Paperback edition.