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Content Strategy for Mobile
by Karen McgraneThis book discusses how to manage, publish and maintain your content across all emerging mobiles; by creating a holistic content strategy that can be used on a variety of devices.
Responsive Web Design (Brief Books for People Who Make Websites #4)
by Ethan MarcotteLearn how to think beyond the desktop and craft beautiful designs that anticipate and respond to your users' needs. The author will explore CSS techniques and design principles, including fluid grids, flexible images, and media queries, demonstrating how you can deliver a quality experience to your users no matter how large (or small) their display.
Practical Programming: An Introduction to Computer Science Using Python 3
by Paul Gries Jennifer Campbell Jason MontojoThis book is for anyone who wants to understand computer programming. You'll learn to program in a language that' s used in millions of smartphones, tablets, and PCs. You'll code along with the book, writing programs to solve real-world problems as you learn the fundamentals of programming using Python 3. You'll learn about design, algorithms, testing, and debugging, and come away with all the tools you need to produce quality code. In this second edition, we've updated almost all the material, incorporating the lessons we've learned over the past five years of teaching Python to people new to programming. You don't need any programming experience to get started. First, you'll get a detailed introduction to Python and to programming. You'll find out exactly what happens when your programs are executed. Through real-world examples, you'll learn how to work with numbers, text, big data sets, and files. Then you'll see how to create and use your own data types. The incremental examples show you the steps and missteps that happen while developing programs, so you know what to expect when you tackle a problem on your own. Inspired by "How to Design Programs" (HtDP), you'll learn a six-step recipe for designing functions, which helps you as you start to learn the concepts--and becomes an integral part of writing programs by the end. As you learn to use the fundamental programming tools in the first half of the book, you'll see how to document and organize your code so that you and other programmers can more easily read and understand it. Beyond the basics, you'll learn how to ensure that your programs are reliable, and how to work with databases, download data from the web automatically, and build user interfaces. Most importantly, you'll learn how to think like a professional programmer. <P><P><i>Advisory: Bookshare has learned that this book offers only partial accessibility. We have kept it in the collection because it is useful for some of our members. Benetech is actively working on projects to improve accessibility issues such as these.</i>
The Zen of Social Media Marketing
by Shama KabaniThe Ultimate Primer and How-To Guide for Social Media MarketingIn the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.Social media marketing isn't like traditional marketing--and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the "Zen" of using social media tools to find your own marketing nirvana.With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you:* A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page* A proven process to attract followers and fans and convert them into customers and clients* The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial* Tips on why, when, and how to use online advertising* Essential advice on content marketing and targeted tactics to enhance your SEO* New information on why self-expression is the true driver of social media use and how to leverage it for your business* Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Comptia Security+: Sy0-401 Study Guide (Get Certified Get Ahead)
by Darril GibsonCompTIA Security+ Get Certified Get Ahead: SY0-401 Study Guide is an update to the top-selling SY0-301 guide, which helped thousands of readers pass the exam the first time they took it. The SY0-301 version covers every aspect of the SY0-301 exam, and includes the same elements readers raved about in the previous version. Each of the eleven chapters presents topics in an easy to understand manner and includes real-world examples of security principles in action. The author uses many of the same analogies and explanations he's honed in the classroom that have helped hundreds of students master the Security+ content. You'll understand the important and relevant security topics for the Security+ exam, without being overloaded with unnecessary details. Additionally, each chapter includes a comprehensive review section to help you focus on what's important. Over 400 realistic practice test questions with in-depth explanations will help you test your comprehension and readiness for the exam. The book includes a 100 question pre-test, a 100 question post-test, and practice test questions at the end of every chapter. Each practice test question includes a detailed explanation to help you understand the content and the reasoning behind the question. You'll be ready to take and pass the exam the first time you take it. If you plan to pursue any of the advanced security certifications, this guide will also help you lay a solid foundation of security knowledge. Learn this material, and you'll be a step ahead for other exams. This SY0-401 study guide is for any IT or security professional interested in advancing in their field, and a must read for anyone striving to master the basics of IT systems security. The author also posts related blogs to supplement the book at http://blogs. getcertifiedgetahead. com/.
Comptia Security+ Get Certified Get Ahead: Sy0-501 Study Guide
by Darril GibsonThe CompTIA Security+ Get Certified Get Ahead SY0-501 Study Guide is an update to the top-selling SY0-201, SY0-301, and SY0-401 study guides, which have helped thousands of readers pass the exam the first time they took it. It covers all of the SY0-501 objectives and includes the same elements readers raved about in the previous two versions. Each of the eleven chapters presents topics in an easy to understand manner and includes real-world examples of security principles in action. The author uses many of the same analogies and explanations he's honed in the classroom that have helped hundreds of students master the Security+ content. You'll understand the important and relevant security topics for the Security+ exam, without being overloaded with unnecessary details. Additionally, each chapter includes a comprehensive review section to help you focus on what's important. Over 300 realistic practice test questions with in-depth explanations will help you test your comprehension and readiness for the exam. The book includes a 75 question pre-test, a 75 question post-test, and practice test questions at the end of every chapter. Each practice test question includes a detailed explanation to help you understand the content and the reasoning behind the question. You'll also have access to free online resources including labs and additional practice test questions. Using all of these resources, you'll be ready to take and pass the exam the first time you take it. If you plan to pursue any of the advanced security certifications, this guide will also help you lay a solid foundation of security knowledge. Learn this material, and you'll be a step ahead for other exams. This SY0-501 study guide is for any IT or security professional interested in advancing in their field, and a must read for anyone striving to master the basics of IT systems security. The author supplements the book with blog posts here: http: //blogs.getcertifiedgetahead.com/. This page provides a full listing of mobile device apps from the author: http: //learnzapp.com/partners/darrilgibson/.
Kick Ass Social Commerce for E-preneurs: It's Not About Likes--It's About Sales
by John Lawson Debra ScheppIt's not about Likes--it's about sales.You're not alone. Almost all businesses are marketing online these days-everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out.Forget what all the self-proclaimed "social media gurus" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore.In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media.One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales.In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through:Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing-from start-up to empireEmploying the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sitesBuilding a thriving e-commerce business and keeping it vibrant and growingWhat are you waiting for? Read this book and start kicking social commerce ass.
Screw the Valley: A Coast-to-Coast Tour of America's New Tech Startup Culture: New York, Boulder, Austin, Raleigh, Detroit, Las Vegas, Kansas City
by Timothy SprinkleThe most exciting high-tech startups are escaping the expensive and inbred environment of Silicon Valley. Welcome to the future.Entrepreneurs know they must embrace innovation to excel-starting with where they locate their new venture. Fortunately, budding companies seeking fertile ground have more options today than ever before. Screw the Valley calls on today's entrepreneurs and aspiring business owners to forget California and explore other options across the country-cities that offer more room to breathe, easier access to funding and talented workers, fewer heads to butt, and less money down the drain.Timothy Sprinkle visits seven areas that offer a superior landscape for tech startups:DetroitNew York CityLas VegasAustinKansas CityRaleigh-DurhamBoulderSprinkle gives readers a window into the startup potential in each city, detailing which industries are thriving where, and highlighting the unique appeal and character of each location.Bright ideas are not geographically limited, and innovation is happening every day in cities all over the country. It's time to think outside the box when it comes to startup location. It's time to say Screw the Valley.
General Will 2.0
by John Person Hiroki AzumaAccording to Azuma, the collective will and the general social contract has changed the world's political landscape over the last couple of years. Azuma looks back at Rousseau and Freud then forward to Twitter and Google to express how man deals with their part of the collective will through time. Azuma challenges society's perceptions of general will by looking at three philosophies through both time and technology. Azuma's unique analysis can be as compelling as fiction while making readers feel enlightened in the process.
Screw the Valley: Las Vegas Edition
by Timothy SprinkleIt's time to put the Valley in your rearview mirror. Destination: New Startup America. Next stop: Las Vegas.<P><P>In this companion eBook to Screw the Valley, Timothy Sprinkle highlights Las Vegas, one of seven cities that offers superior landscapes for tech startups.With brand new, city-specific content, an excerpt from Screw the Valley, and a compilation of the dynamic assets and support available to local startup founders and tech advocates, Screw the Valley: Las Vegas Edition gives readers a glimpse into the startup potential of "Sin City" and the unique resources it has to offer.Bright ideas are not geographically limited, and innovation is happening every day in cities all over the country. It's time to think outside the box when it comes to startup location. It's time to say Screw the Valley.
Screw the Valley: Boulder Edition
by Timothy SprinkleIt's time to put the Valley in your rearview mirror. Destination: New Startup America. Next stop: Boulder.<P><P>In this companion eBook to Screw the Valley, Timothy Sprinkle highlights Boulder, one of seven cities that offers superior landscapes for tech startups.With brand new, city-specific content, an excerpt from Screw the Valley, and a compilation of the dynamic assets and support available to local startup founders and tech advocates, Screw the Valley: Boulder Edition gives readers a glimpse into the startup potential of this city by the mountains and the unique resources it has to offer.Bright ideas are not geographically limited, and innovation is happening every day in cities all over the country. It's time to think outside the box when it comes to startup location. It's time to say Screw the Valley.
Screw the Valley: Raleigh-Durham Edition
by Timothy SprinkleIt's time to put the Valley in your rearview mirror. Destination: New Startup America. Next stop: Raleigh-Durham.<P><P>In this companion eBook to Screw the Valley, Timothy Sprinkle highlights Raleigh-Durham, one of seven areas that offers superior landscapes for tech startups.With brand new, city-specific content, an excerpt from Screw the Valley, and a compilation of the dynamic assets and support available to local startup founders and tech advocates, Screw the Valley: Raleigh-Durham Edition gives readers a glimpse into the startup potential of the "Research Triangle" and the unique resources it has to offer.Bright ideas are not geographically limited, and innovation is happening every day in cities all over the country. It's time to think outside the box when it comes to startup location. It's time to say Screw the Valley.
Screw the Valley: Kansas City Edition
by Timothy SprinkleIt's time to put the Valley in your rearview mirror. Destination: New Startup America. Next stop: Kansas City<P><P>.In this companion eBook to Screw the Valley, Timothy Sprinkle highlights Kansas City, one of seven cities that offers superior landscapes for tech startups.With brand new, city-specific content, an excerpt from Screw the Valley, and a compilation of the dynamic assets and support available to local startup founde rs and tech advocates, Screw the Valley: Kansas City Edition gives readers a glimpse into the startup potential of the "City of Fountains" and the unique resources it has to offer.Bright ideas are not geographically limited, and innovation is happening every day in cities all over the country. It's time to think outside the box when it comes to startup location. It's time to say Screw the Valley.
Screw the Valley: Detroit Edition
by Timothy SprinkleIt's time to put the Valley in your rearview mirror. Destination: New Startup America. Next stop: Detroit.<P><P>In this companion eBook to Screw the Valley, Timothy Sprinkle highlights Detroit, one of seven cities that offers superior landscapes for tech startups.With brand new, city-specific content, an excerpt from Screw the Valley, and a compilation of the dynamic assets and support available to local startup founders and tech advocates, Screw the Valley: Detroit Edition gives readers a glimpse into the startup potential of "Motor City" and the unique resources it has to offer.Bright ideas are not geographically limited, and innovation is happening every day in cities all over the country. It's time to think outside the box when it comes to startup location. It's time to say Screw the Valley.
Screw the Valley: Austin Edition
by Timothy SprinkleIt's time to put the Valley in your rearview mirror. Destination: New Startup America. Next stop: Autsin.<P><P>In this companion eBook to Screw the Valley, Timothy Sprinkle highlights Austin, one of seven cities that offers superior landscapes for tech startups.With brand new, city-specific content, an excerpt from Screw the Valley, and a compilation of the dynamic assets and support available to local startup founders and tech advocates, Screw the Valley: Austin Edition gives readers a glimpse into the startup potential of the Texas capital and the unique resources it has to offer.Bright ideas are not geographically limited, and innovation is happening every day in cities all over the country. It's time to think outside the box when it comes to startup location. It's time to say Screw the Valley.
Screw the Valley: New York City Edition
by Timothy SprinkleIt's time to put the Valley in your rearview mirror. Destination: New Startup America. Next stop: New York City.<P><P>In this companion eBook to Screw the Valley, Timothy Sprinkle highlights New York, one of seven cities that offers superior landscapes for tech startups.With brand new, city-specific content, an excerpt from Screw the Valley, and a compilation of the dynamic assets and support available to local startup founders and tech advocates, Screw the Valley: New York City Edition gives readers a glimpse into the startup potential of The Big Apple and the unique resources it has to offer.Bright ideas are not geographically limited, and innovation is happening every day in cities all over the country. It's time to think outside the box when it comes to startup location. It's time to say Screw the Valley.
Breaking the Trance: A Practical Guide for Parenting the Screen-Dependent Child
by George T. Lynn Cynthia C. JohnsonRecreational screen media use is quickly replacing family time, by no fault of parents. They are doing the best they can based on the information available to them, which claims nothing can be done to stop their children's screen dependence.Parents seeking change need a new framework for action. Breaking the Trance does not blame parents or vilify technology, but it does give parents clear and effective strategies to implement immediately. The results will restore a sense of care and connection within the family.George T. Lynn, MA, LMHC, is a psychotherapist from Bellevue, Washington, who has pioneered the use of psychotherapy for adults and children with neuropsychological issues. George is author of the Survival Strategies for Parenting series, Genuis! Nuturing the Spirit of the Wild Oppositional Child and The Asperger Plus Child. He has appeared on National Public Radio, Air America, and the Maury Povich Show to talk about his work with children who exhibit extreme behavior problems.Cynthia C Johnson, MA, utilizes in-home individualized therapeutic tutoring to help unique K-12 learners reach their full potential. She is the founding director of the Venture Program at Bellevue College in Washington, the first degree program in the nation designed for students challenged with learning and intellectual disabilities. Her work has been featured by National Public Radio, the Chicago Tribune, Inside Higher Education, University Business Magazine, the Seattle Times, and KIRO 7. She is a Certified Mediator Practitioner in Washington State.
Wordpress Websites for Business: How Anyone Can Maximize Website Performance and Results
by Michael CordovaA website development pioneer gives business owners—from tech savvy to beginner—the tools, knowledge, and tactics to succeed in today’s online economy.If your company is building a new website, you’re certainly thinking about content and design. But don’t forget performance, especially if you need your website to generate business leads and sales. Wordpress Websites for Business guides you through the process of building a website that will sustain and grow your company. Using the techniques detailed in this book I am currently bringing in more than one million dollars’ worth of leads a month for one of my clients.I have used most of the top content management systems and built many custom CMS systems myself. From my experience, I can say that Wordpress is the most effective tool available to build your company’s website and bring in leads and sales for your business. However, if used incorrectly, it can actually hurt your company. I’ve seen it happen, and the effects can be devastating. The good news is that there’s a better way. In an easy-to-follow, step-by-step program, this book will tell you what you need to do to avoid the pitfalls while ensuring maximum exposure, search engine rankings, and conversions (sales)!This powerful book features: game changing checklists and resources; simple settings that only take a few minutes, but can make a huge difference in website performance; the best Wordpress plugins and services to optimize your site and maximize leads; the best Wordpress themes that enable you to build an up-to-date website that performs for you; content creation hacks such as how to map your business goals directly to your content; Wordpress best practices simplified, such as why and how to create a child theme; the tools and techniques that drop your page load times to less than two seconds; and much more . . .The strategies and tactics I present in Wordpress Websites for Business will result in more leads and sales for your company, and that’s what it’s all about.
Autodesk Inventor Professional 2018 for Designers
by Sham TickooAutodesk Inventor Professional 2018 for Designers is a comprehensive textbook that introduces the users to Autodesk Inventor 2018, a feature-based 3D parametric solid modeling software. All environments of this solid modeling software are covered in this textbook with thorough explanation of commands, options, and their applications to create real-world products. <p><p>The mechanical engineering industry examples that are used as tutorials and the related additional exercises at the end of each chapter help the users to understand the design techniques used in the industry to design a product. Additionally, the author emphasizes on the solid modeling techniques that will improve the productivity and efficiency of the users. <p><p>After reading this textbook, the users will be able to create solid parts, sheet metal parts, assemblies, weldments, drawing views with bill of materials, presentation views to animate the assemblies, and apply direct modeling techniques to facilitate rapid design prototyping. Also, the users will learn the editing techniques that are essential for making a successful design.
Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age
by Shama HyderMarketing in today's digital age has become overwhelmingly complex-but it doesn't have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing.To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach-separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.In Momentum, Shama draws on her experience guiding clients ranging from small businesses to Fortune 100s to demystify the marketing landscape and provide you with the digital foresight you need to operate effectively in an increasingly digital world. Using key principles, she demonstrates how to transform your current approach into an effective, struggle-free, ROI-driven strategy.Before you invest in another marketing strategy, take a step back. Don't waste enormous amounts of time, energy, and money on the wrong strategies and approach for your customers, industry, and market. Whether you're a young business or an established company, let Momentum teach you how to thrive.
Txt Me: Your Phone Has Changed Your Life. Let's Talk about It.
by B. Bonin BoughWhat's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand.Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever. <p><p> In Txt Me, B. Bonin Bough, one of the world's leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital communication on individuals, companies, and society.Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think. <p> Txt Me is a fascinating, funny, entertaining exploration of how our mobile society is changing the way we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
by Chris Brogan Shama HyderFreshly Updated Edition of the Ultimate Primer and How-To Guide for Social Media MarketingFive years ago, the first edition of The Zen of Social Media Marketing became a global bestseller. Three years after that, the updated edition helped even more marketers and executives navigate the sometimes-stressful world of social media. Now, this new, up-to-date edition offers timely insight to the ways social media has changed and how best to market in it.Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.Social media marketing isn't like traditional marketing-and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the "Zen" of using social media tools to find your own marketing nirvana.With a foreword by New York Times bestselling author Chris Brogan and new and updated content on content marketing, email marketing, the importance of mobile, social advertising, and more, the newest edition of The Zen of Social Media Marketing gives you:A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan pageA proven process to attract followers and fans and convert them into customers and clientsThe latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, Imgur, LINE, and more All new information on why, when, and how to use online advertisingInnovative tips for mobile designEssential advice on content marketing and targeted tactics to enhance your SEOWhy self-expression is the true driver of social media use and how to leverage it for your businessInsights from dozens of leading online marketers and entrepreneurs, with strategies for success
Moral Combat: Why the War on Violent Video Games Is Wrong
by Patrick M. Markey Christopher J. FergusonIn family rooms across America, millions of children and teenagers are playing video games, such as Call of Duty, Halo, and Grand Theft Auto, roaming violent virtual worlds-with virtual guns in their hands.In what sometimes seems like an increasingly violent world, it's only natural to worry about the effects of all this pixelated gore. But is that concern misplaced? Authors and psychologists Patrick M. Markey and Christopher J. Ferguson say it is.The media and politicians have been sounding the alarm for years, and with every fresh tragedy involving a young perpetrator comes another flurry of articles about the dangers of violent media. The problem is this: Their fear isn't supported by the evidence. In fact, unlike the video game-trained murder machines depicted in the press, school shooters are actually less likely to be interested in violent games than their peers. In reality, most well-adjusted children and teenagers play violent video games, all without ever exhibiting violent behavior in real life. What's more, spikes in sales of violent games actually correspond to decreased rates of violent crime.If that surprises you, you're not alone-the national dialogue on games and violence has been hopelessly biased. But that's beginning to change. Scholars are finding that not only are violent games not one of society's great evils, they may even be a force for good.In Moral Combat, Markey and Ferguson explore how video games-even the bloodiest-can have a positive impact on everything from social skills to stress, and may even make us more morally sensitive. Tracing the rise of violent games from arcades to online deathmatches, they have spent years on the front lines of the video game debate and now offer a comprehensive overview of the scientific research on gaming. With humor, complete honesty, and extensive research, they separate the myth from the medium.Moral Combat is an irreverent and informative guide to the worries-and wonders-of our violent virtual world.
Mobile App Development: For Ios And Android Edition 3. 0
by Jakob Iversen Michael EiermanMobile App Development: For IOS and Android Edition 3. 0