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Digitale Werbung in der Post-Cookie-Ära: Gezielte Kampagnenplanung entlang der Customer Journey
by Alexander Schwarz-Musch Alexander Tauchhammer Bernhard GuetzDieses Buch erklärt, wie Unternehmen ihre Onlinekampagnen erfolgreich planen und umsetzen können – auch nach dem Ende der Third-Party-Cookies. Kampagnen auf Social-Media-Plattformen, in Suchmaschinen und mittels Display-Werbung können nach wie vor effektiv sein, wenn potenzielle Kund:innen gezielt angesprochen werden. Die Autoren zeigen, wie das auch ohne Cookies funktioniert: Die Entwicklung einer „Minimum Viable Persona“ und die Definition von Kampagnengruppen entlang der Customer Journey spielen dabei zentrale Rollen. Für jeden Touchpoint auf dem Weg zum Kaufabschluss müssen Etappenziele definiert werden, wodurch Effektivität und Effizienz der Maßnahmen leicht überprüft werden können.Ein Werk für Marketingverantwortliche, die nach Lösungen in der Post-Cookie-Ära suchen, um ihre Zielgruppen weiterhin ohne Streuverluste zu erreichen.
Modeling Visual Aesthetics, Emotion, and Artistic Style
by James Z. Wang Reginald B. Adams Jr.Modeling Visual Aesthetics, Emotion, and Artistic Style offers a comprehensive exploration of the increasingly significant topic of the complex interplay between human perception and digital technology. It embodies the cumulative knowledge and efforts of a wide array of active researchers and practitioners from diverse fields including computer vision, affective computing, robotics, psychology, data mining, machine learning, art history, and movement analysis. This volume seeks to address the profound and challenging research questions related to the computational modeling and analysis of visual aesthetics, emotions, and artistic style, vital components of the human experience that are increasingly relevant in our digitally connected world. The book's vast scope encompasses a broad range of topics. The initial chapters lay a strong foundation with background knowledge on emotion models and machine learning, which then transitions into exploring social visual perception in humans and its technological applications. Readers will uncover the psychological and neurological foundations of social and emotional perception from faces and bodies. Subsequent sections broaden this understanding to include technology's role in detecting discrete and subtle emotional expressions, examining facial neutrality, and including research contexts that involve children as well as adults. Furthermore, the book illuminates the dynamic intersection of art and technology, the language of photography, the relationship between breath-driven robotic performances and human dance, and the application of machine learning in analyzing artistic styles. This book sets itself apart with its unique multidisciplinary approach, encouraging collaboration across related domains. Packed with comprehensive tutorials, theoretical reviews, novel methodologies, empirical investigations, and comparative analyses, the book offers a rich combination of knowledge and methodologies. The book's focus on cutting-edge research not only presents the latest developments in the field but also illuminates potential paths that can lead to significant advancements in computer and robotic applications.
Advances in Mathematical Modelling, Applied Analysis and Computation: Proceedings of ICMMAAC 2023 – Volume 1 (Lecture Notes in Networks and Systems #952)
by Jagdev Singh George A. Anastassiou Dumitru Baleanu Devendra KumarThis book gathers selected research articles presented in the “6th International Conference on Mathematical Modelling, Applied Analysis and Computation (ICMMAAC)”, held at JECRC University, Jaipur, during August 3–5, 2023. This book is focused on articles dealing with necessary theory and techniques in a balanced manner, and contributes towards solving mathematical problems arising in physics, engineering, chemistry, biological systems, medicine, networking system, control systems, environmental sciences, social issues of current interest and more. Annually held since 2018, the ICMMAAC conference aimed, in particular, to foster cooperation among practitioners and theoreticians in these fields. This proceedings is an invaluable resource for researchers, academicians and professionals associated or interested in current advances in different aspects of mathematical modelling, computational algorithms and analysis necessary for handling real-world problems.
Beginning Shadow DOM API: Get Up and Running with Shadow DOM for Web Applications (Apress Pocket Guides)
by Alex LibbyLeverage the power of the Shadow DOM API to quickly create encapsulated code that keeps markup and styles separate within websites. Using little more than a text editor or free software, this project-oriented book simplifies the process of creating and manipulating the Shadow DOM API code in the browser for websites or online applications. You'll use a starting toolset to develop future projects, incorporate them into an existing workflow, and allow them to simplify complex components. This makes them more robust and less brittle when used in websites. You'll also see that websites do not have to convert the whole work process immediately; you can incorporate as little or as much as needed of the API, and build on this as your skills develop. We live in an age where speed and simplicity are of the essence. Beginning Shadow DOM API shows you the perfect way to create encapsulated code that can run in multiple frameworks with a minimum of fuss.You You'll LearnImplement the Shadow DOM API in a projectGain an appreciation of pointers using the Shadow DOM APIManage issues and security when using the Shadow DOM APIMake components and code more reusable, while maintaining desired stylingWho This Book Is ForWebsite developers who are already familiar with frameworks that Shadow DOM API, but do not want to have to use the heavy weight of a full-sized framework to add features such as DOM encapsulation to their code.
Managing Information Technology
by Francisco Castillo Korina MonosoThere are two different, interdependent components of IT that are important to a CIO: strategy, which is long-term; and tactical and operational concerns, which are short-term. Based on this distinction and its repercussions, this book clearly separates strategy from day-to-day operations and projects from operations – the two most important functions of a CIO.It starts by discussing the ideal organization of an IT department and the rationale behind it, and then goes on to debate the most pressing need – managing operations. It also explains some best industry standards and their practical implementation, and discusses project management, again highlighting the differences between the methodologies used in projects and those used in operations. A special chapter is devoted to the cutover of projects into operations, a critical aspect seldom discussed in detail. Other chapters touch on the management of IT portfolios, project governance, as well as agile project methodology,how it differs from the waterfall methodology, and when it is convenient to apply each. In this second edition, besides a number of corrections and updates throughout the text, chapter 8 on “Agile Project Management” replaces the former chapter 8 completely, and chapter 10 on “IT Security” has been newly introduced as this topic has become more and more important for both management and operations during the last six years.Taking the fundamental principles of IT service management and best practices in project management, the book offers a single, seamless reference for IT managers and professionals. It is highly practical, explaining how to apply these principles based on the author’s extensive experience in industry.
Foundations of Information and Knowledge Systems: 13th International Symposium, FoIKS 2024, Sheffield, UK, April 8–11, 2024, Proceedings (Lecture Notes in Computer Science #14589)
by Arne Meier Magdalena OrtizThis LNCS conference volume constitutes the proceedings of the 13th International Symposium, FoIKS 2024, in Sheffield, UK, in April 2024. The 18 full papers together with 3 short papers included in this volume were carefully reviewed and selected from 42 submissions.The Symposium focuses on fundamental aspect of information and knowledge systems, including submissions that apply ideas, theories, or methods from specific disciplines to information and knowledge systems. Examples of such disciplines are discrete mathematics, logic and algebra, model theory, databases, information theory, complexity theory, algorithmics and computation, statistics, and optimization.
The 17th International Conference Interdisciplinarity in Engineering: Inter-Eng 2023 Conference Proceedings - Volume 1 (Lecture Notes in Networks and Systems #926)
by Liviu Moldovan Adrian GligorThis book contains research papers that were accepted for presentation at the 17th International Conference on Interdisciplinarity in Engineering—INTER-ENG 2023, which was held on 5–6 October 2023, in the city of Târgu Mureș, Romania. The general scope of the conference “Towards transition for a more competitive European industry in a smart, safe and sustainable future” is proposing a new approach related to the development of a new generation of smart factories grounded on the manufacturing and assembly process digitalization. It is related to advance manufacturing technology, lean manufacturing, sustainable manufacturing, additive manufacturing, manufacturing tools and equipment. It is a leading international professional and scientific forum of great interest for engineers and scientists who can read in this book research works contributions and recent developments as well as current practices in advanced fields of engineering.
The 17th International Conference Interdisciplinarity in Engineering: Inter-Eng 2023 Conference Proceedings - Volume 2 (Lecture Notes in Networks and Systems #928)
by Liviu Moldovan Adrian GligorThis book contains research papers that were accepted for presentation at the 17th International Conference on Interdisciplinarity in Engineering—INTER-ENG 2023, which was held on 5–6 October 2023, in the city of Târgu Mureș, Romania. The general scope of the conference “Towards transition for a more competitive European industry in a smart, safe and sustainable future” is proposing a new approach related to the development of a new generation of smart factories grounded on the manufacturing and assembly process digitalization. It is related to advance manufacturing technology, lean manufacturing, sustainable manufacturing, additive manufacturing, manufacturing tools and equipment. It is a leading international professional and scientific forum of great interest for engineers and scientists who can read in this book research works contributions and recent developments as well as current practices in advanced fields of engineering.
Progress in Cryptology – INDOCRYPT 2023: 24th International Conference on Cryptology in India, Goa, India, December 10–13, 2023, Proceedings, Part II (Lecture Notes in Computer Science #14460)
by Anupam Chattopadhyay Shivam Bhasin Stjepan Picek Chester RebeiroThe two-volume proceedings constitutes the refereed proceedings of the 24th International Conference on Progress in Cryptology, INDOCRYPT 2023, Goa, India, in December 2023. The 26 full papers were carefully reviewed and selected from 74 submissions. They are organized in topical sections as follows: Part One: Symmetric-key cryptography, Hash functions, Authenticated Encryption Modes; Elliptic curves, Zero-knowledge proof, Signatures; Attacks. Part Two: Secure computation, Algorithm hardness, Privacy; Post-quantum cryptography.
Mathematical Logic: On Numbers, Sets, Structures, and Symmetry (Springer Graduate Texts in Philosophy #4)
by Roman KossakThis textbook is a second edition of the successful, Mathematical Logic: On Numbers, Sets, Structures, and Symmetry. It retains the original two parts found in the first edition, while presenting new material in the form of an added third part to the textbook. The textbook offers a slow introduction to mathematical logic, and several basic concepts of model theory, such as first-order definability, types, symmetries, and elementary extensions. Part I, Logic Sets, and Numbers, shows how mathematical logic is used to develop the number structures of classical mathematics. All necessary concepts are introduced exactly as they would be in a course in mathematical logic; but are accompanied by more extensive introductory remarks and examples to motivate formal developments. The second part, Relations, Structures, Geometry, introduces several basic concepts of model theory, such as first-order definability, types, symmetries, and elementary extensions, and shows how they are usedto study and classify mathematical structures. The added Part III to the book is closer to what one finds in standard introductory mathematical textbooks. Definitions, theorems, and proofs that are introduced are still preceded by remarks that motivate the material, but the exposition is more formal, and includes more advanced topics. The focus is on the notion of countable categoricity, which analyzed in detail using examples from the first two parts of the book. This textbook is suitable for graduate students in mathematical logic and set theory and will also be of interest to mathematicians who know the technical aspects of the subject, but are not familiar with its history and philosophical background.
Intelligent Systems and Applications: Proceedings of the 2023 Intelligent Systems Conference (IntelliSys) Volume 2 (Lecture Notes in Networks and Systems #823)
by Kohei AraiThe book is a unique collection of studies involving intelligent systems and applications of artificial intelligence in the real world to provide solutions to most vexing problems. IntelliSys received an overwhelming 605 papers which were put under strict double-blind peer-review for their novelty, originality and exhaustive research. Finally, 227 papers were sieved and chosen to be published in the proceedings.This book is a valuable collection of all the latest research in the field of artificial intelligence and smart systems. It provides a ready-made resource to all the readers keen on gaining information regarding the latest trends in intelligent systems. It also renders a sneak peek into the future world governed by artificial intelligence.
Cellular Automata Technology: Third Asian Symposium, ASCAT 2024, Durgapur, India, February 29–March 2, 2024, Revised Selected Papers (Communications in Computer and Information Science #2021)
by Mamata Dalui Sukanta Das Enrico FormentiThis book constitutes the refereed conference proceedings of the Third Asian Symposium on Cellular Automata Technology, ASCAT 2024, held in Durgapur, India, during February 29 - March 2, 2024.The 15 full papers presented in this book were carefully reviewed and selected from 33 submissions. The symposium aims to explore the latest advancements, methodologies, and interdisciplinary connections that showcase the versatility and potential impact of cellular automata in contemporary research.
Applying Drones to Current Societal and Industrial Challenges (Management and Industrial Engineering)
by Diego Carou Antonio Sartal J. Paulo DavimThis book explores drone applications and the cutting-edge technologies that drive their functionality. From transforming everyday challenges like traffic congestion to enhancing efficiency in fields such as search and rescue operations, protection of critical infrastructure, and medicine, the book explores how drones serve as powerful allies to address diverse human needs. The chapters not only showcase the applications of drone technology but also shed light on how these vehicles can revolutionize commonplace tasks, such as delivering packages with unprecedented efficiency. The book also explores technological intricacies, regulatory considerations, and the evolving demands of today's consumers. By providing a holistic view, it equips readers with a deep understanding of the multifaceted landscape surrounding drone technology.
Python for Data Science
by A. Lakshmi Muddana Sandhya VinayakamThe book is designed to serve as a textbook for courses offered to undergraduate and graduate students enrolled in data science. This book aims to help the readers understand the basic and advanced concepts for developing simple programs and the fundamentals required for building machine learning models. The book covers basic concepts like data types, operators, and statements that enable the reader to solve simple problems. As functions are the core of any programming, a detailed illustration of defining & invoking functions and recursive functions is covered. Built-in data structures of Python, such as strings, lists, tuples, sets, and dictionary structures, are discussed in detail with examples and exercise problems. Files are an integrated part of programming when dealing with large data. File handling operations are illustrated with examples and a case study at the end of the chapter. Widely used Python packages for data science, such as Pandas, Data Visualization libraries, and regular expressions, are discussed with examples and case studies at the end of the chapters. The book also contains a chapter on SQLite3, a small relational database management system of Python, to understand how to create and manage databases. As AI applications are becoming popular for developing intelligent solutions to various problems, the book includes chapters on Machine Learning and Deep Learning. They cover the basic concepts, example applications, and case studies using popular frameworks such as SKLearn and Keras on public datasets
Numerische Analyse von gewöhnlichen und retardierten Differentialgleichungen
by Taketomo Mitsui Guang-Da HuDieses Buch dient als prägnantes Lehrbuch für Studenten in einem fortgeschrittenen Undergraduate- oder First-Year-Graduate-Kurs in verschiedenen Disziplinen wie angewandte Mathematik, Steuerung und Ingenieurwesen, die den modernen Standard der numerischen Methoden von gewöhnlichen und verzögerten Differentialgleichungen verstehen wollen. Experten in denselben Bereichen können sich auch über die jüngsten Entwicklungen in der numerischen Analyse solcher Differentialsysteme informieren. Gewöhnliche Differentialgleichungen (ODEs) sind ein starkes mathematisches Werkzeug, um eine Vielzahl von Phänomenen in Wissenschaft und Technik auszudrücken. Neben ihrer eigenen Bedeutung ist eine der mächtigen Richtungen, in die sich ODEs ausdehnen, die Einbeziehung einer unbekannten Funktion mit verzögertem Argument. Dies wird als verzögerte Differentialgleichungen (Delay differential equations, DDEs) bezeichnet, die häufig in der mathematischen Modellierung vonBiologie, Demographie, Epidemiologie und Kontrolltheorie vorkommen. In einigen Fällen kann die Lösung einer Differentialgleichung durch algebraische Kombinationen bekannter mathematischer Funktionen erhalten werden. In vielen praktischen Fällen ist eine solche Lösung jedoch recht schwierig oder nicht verfügbar, und es sind numerische Näherungen erforderlich. Die moderne Entwicklung von Computern beschleunigt die Situation und eröffnet darüber hinaus mehr Möglichkeiten der numerischen Mittel. Die Kenntnis und das Fachwissen über die numerische Lösung von Differentialgleichungen wird nun in weiten Bereichen der Wissenschaft und des Ingenieurwesens vorausgesetzt.Man könnte meinen, dass ein gut organisiertes Softwarepaket wie MATLAB in etwa die gleiche Lösung bietet. In gewisser Weise stimmt das auch, aber man muss bedenken, dass der blinde Einsatz von Softwarepaketen den Benutzer in die Irre führt. Das Wesentliche der numerischen Lösung von Differentialgleichungen muss noch gelernt werden. Das vorliegende Buch soll das Wesentliche der numerischen Lösungen von gewöhnlichen Differentialgleichungen sowie von Verzögerungsdifferentialgleichungen vermitteln. Die Autoren haben insbesondere festgestellt, dass es noch wenige prägnante Lehrbücher über Verzögerungsdifferentialgleichungen gibt, und haben sich dann daran gemacht, die Lücke durch möglichst transparente Beschreibungen zu schließen. Die wichtigsten Algorithmen zur numerischen Lösung sind in diesem Buch klar beschrieben. Auch die Stabilität von Lösungen von ODEs und DDEs ist von entscheidender Bedeutung. Das Buch führt in die asymptotische Stabilität von analytischen und numerischen Lösungen ein und bietet einen praktischen Weg zur Analyse ihrer Stabilität unter Verwendung einer Theorie komplexer Funktionen.
Handbook of Digital 3D Reconstruction of Historical Architecture (Synthesis Lectures on Engineers, Technology, & Society #28)
by Sander Münster Fabrizio Ivan Apollonio Ina Bluemel Federico Fallavollita Riccardo Foschi Marc Grellert Marinos Ioannides Peter Heinrich Jahn Richard Kurdiovsky Piotr Kuroczyński Jan-Eric Lutteroth Heike Messemer Georg SchelbertThis open access book is a handbook for students, experts and interested parties who want to learn more about digital 3D reconstruction of historical architecture. The book provides answers to the core questions of the subject: What is a digital 3D model or a digital 3D reconstruction? How are they created and what are they used for? Practical instructions, condensed knowledge, explanations of technical terms and references to example projects, literature and further references provide information of varying density and thus enable an individual introduction to the subject.The book combines extensive knowledge on the topic of "digital 3D reconstruction of historical architecture" and provides practical instructions for independent implementation. Up to now, there has been no cross-disciplinary vocabulary for technical terms in this field, so this publication makes a start.The book is aimed at students, experts in the field and the interested public and offers various possibilities for the different target groups to delve deeply into the subject.The book was created within the research network "Digital 3D Reconstruction as Tools for Research in Architectural History," which was funded by the German Research Foundation (DFG) from 2018 to 2023. The authors combined their expertise in the fields of art and architectural history, architecture, university teaching and media informatics.
Theory and Applications of Models of Computation: 18th Annual Conference, TAMC 2024, Hong Kong, China, May 13–15, 2024, Proceedings (Lecture Notes in Computer Science #14637)
by Xujin Chen Bo LiThis book constitutes the proceedings of the 18th Annual Conference on Theory and Applications of Models of Computation, TAMC 2024, which was held in Hong Kong, China, during May 13–15, 2024. The 30 full papers presented in this book were carefully reviewed and selected from 69 submissions. The main themes of the selected papers are computability, complexity, algorithms, information theory, as well as their integration with machine learning theory and the foundations of artificial intelligence.
Essentials of Computer Architecture
by Douglas ComerThis easy-to-read textbook provides an introduction to computer architecture, focusing on the essential aspects of hardware that programmers need to know. Written from a programmer’s point of view, Essentials of Computer Architecture, Third Edition, covers the three key aspects of architecture: processors, physical and virtual memories, and input-output (I/O) systems.This third edition is updated in view of advances in the field. Most students only have experience with high-level programming languages, and almost no experience tinkering with electronics and hardware. As such, this text is revised to follow a top-down approach, moving from discussions on how a compiler transforms a source program into binary code and data, to explanations of how a computer represents data and code in binary.Additional chapters cover parallelism and data pipelining, assessing the performance of computer systems, and the important topic of power and energy consumption. Exclusive to this third edition, a new chapter explains multicore processors and how coherence hardware provides a consistent view of the values in memory even though each core has its own cache.Suitable for a one-semester undergraduate course, this clear, concise, and easy-to-read textbook offers an ideal introduction to computer architecture for students studying computer programming.
Optimization in Green Sustainability and Ecological Transition: ODS, Ischia, Italy, September 4–7, 2023 (AIRO Springer Series #12)
by Maurizio Bruglieri Paola Festa Giusy Macrina Ornella PisacaneThis book collects selected contributions of the “Optimization and Decision Science - ODS2023” international conference on the theme of optimization in green sustainability and ecological transition. ODS2023 was held in Ischia, 4–7 September 2023, and was organized by AIRO, the Italian Operations Research Society. The book offers new and original contributions on operations research, optimization, decision science, and prescriptive analytics from both a methodological and applied perspectives with a special focus on SDG related topics.It provides a state-of-the art on problem models and solving methods to address a widely class of real-world problems, arising in different application areas such as logistics, transportation, manufacturing, health, ICT and mobile networks, and emergency/disaster management. In addition, the scientific works collected in this book aim at providing significant contributions in the themes of sustainability, traffic and pollution reductions, and energy management.This book is aimed primarily at researchers and Ph.D. students in the Operations Research community. However, due to its interdisciplinary contents, this book is of high interest also for students and researchers from other disciplines, including artificial intelligence, computer sciences, finance, mathematics, and engineering as well as for practitioners facing complex decision-making problems in logistics, manufacturing production, and services.
Händlerbewertungen als Conversiontreiber: Umgang mit Bewertungen im E-Commerce – mit Handlungsleitfaden
by Connor MoselerIn diesem Buch erhalten Sie Know-how und Praxis-Tipps, wie Sie als E-Commerce-Anbieter Kundenbewertungen Ihres Unternehmens angemessen und sinnvoll managen können. Denn: der richtige Umgang mit Bewertungen und Rezensionen als Onlinehändler hat maßgeblichen Einfluss auf den Verkauf.Ein florierender E-Commerce stützt sich nicht allein auf ein erstklassiges Produktangebot, sondern auch auf dem Vertrauen Ihrer Kunden in Ihr Unternehmen. Händlerbewertungen – in Ergänzung zu Produktbewertungen – sind ein Abbild Ihrer Leistungen und zugleich ein kraftvolles Werkzeug, um das Vertrauen potenzieller Kundschaft zu gewinnen und Ihre Conversion-Rate zu steigern. Der richtige Umgang mit diesen Bewertungen hat großen Einfluss auf den Verkauf. Das Buch ist aus der Praxis für die Praxis geschrieben. Es basiert auf einer Literaturrecherche ergänzt um eine Umfrage mit über 100 Kunden mit E-Commerce-Erfahrung. Die Umfrage ermöglicht einen detaillierten Einblick in die Welt der Bewertungen und Rezensionen von E-Commerce-Unternehmen aus Kundensicht. Sie erhalten fundiertes Wissen, entdecken faszinierende Zusammenhänge und bekommen Anregungen, wie Sie professionell, situativ und zielgruppenorientiert auf Bewertungen Ihres Unternehmens reagieren können.Dieses Buch ist ein unverzichtbarer Begleiter für E-Commerce-Unternehmer, Marketingexperten und alle, die das volle Potenzial von Händlerbewertungen ausschöpfen möchten.Aus dem Inhalt Warum Vertrauen in der E-Commerce-Branche so wichtig ist und wie KI die Karten neu mischtStrategien zur Vertrauensbildung im E-Commerce Methoden zur Steigerung positiver Bewertungen Methoden zum professionellen Umgang mit negativen Bewertungen Leitfaden für den Aufbau einer nachhaltigen Bewertungsstrategie
Discrete Geometry and Mathematical Morphology: Third International Joint Conference, DGMM 2024, Florence, Italy, April 15–18, 2024, Proceedings (Lecture Notes in Computer Science #14605)
by Sara Brunetti Andrea Frosini Simone RinaldiThis book constitutes the refereed proceedings of the Third International Joint Conference on Discrete Geometry and Mathematical Morphology, DGMM 2024, held in Florence, Italy during April 15–18, 2024. The 34 full papers included in this book were carefully reviewed and selected from 51 submissions. They were organized in topical sections as follows: Digital Geometry - Models, Transforms, and Visualization; Computational Aspects of Discrete Structures and Tilings; Learning Based Morphology; Hierarchical and Graph-Based Models, Analysis and Segmentation; Discrete and Combinatorial Topology; and Mathematical Morphology and Digital Geometry for Applications.
A History of Video Games in 64 Objects
by World Video Game Hall of FameInspired by the groundbreaking A History of the World in 100 Objects, this book draws on the unique collections of The Strong museum in Rochester, New York, to chronicle the evolution of video games, from Pong to first-person shooters, told through the stories of dozens of objects essential to the field’s creation and development.Drawing on the World Video Game Hall of Fame’s unmatched collection of video game artifacts, this fascinating history offers an expansive look at the development of one of the most popular and influential activities of the modern world: video gaming.Sixty-four unique objects tell the story of the video game from inception to today. Pithy, in-depth essays and photographs examine each object’s significance to video game play—what it has contributed to the history of gaming—as well as the greater culture.A History of Video Games in 64 Objects explains how the video game has transformed over time. Inside, you’ll find a wide range of intriguing topics, including:The first edition of Dungeons & Dragons—the ancestor of computer role-playing gamesThe Oregon Trail and the development of educational gamingThe Atari 2600 and the beginning of the console revolutionA World of Warcraft server blade and massively multiplayer online gamesMinecraft—the backlash against the studio systemThe rise of women in gaming represented by pioneering American video game designers Carol Shaw and Roberta Williams’ game development materialsThe prototype Skylanders Portal of Power that spawned the Toys-to-Life video game phenomenon and shook up the marketplaceAnd so much more!A visual panorama of unforgettable anecdotes and factoids, A History of Video Games in 64 Objects is a treasure trove for gamers and pop culture fans. Let the gaming begin!
How Big-Tech Barons Smash Innovation—and How to Strike Back
by Ariel Ezrachi Maurice E. StuckeTwo market experts deconstruct the drivers and inhibitors to innovation in the digital economy, explain how large tech companies can stifle disruption, assess the toll of their technologies on our well-being and democracy, and outline policy changes to take power away from big tech and return it to entrepreneurs.Silicon Valley’s genius combined with limited corporate regulation promised a new age of technological innovation in which entrepreneurs would create companies that would in turn fuel unprecedented job growth. Yet disruptive innovation has stagnated even as the five leading tech giants, which account for approximately 25 percent of the S&P 500’s market capitalization, are expanding to unimaginable scale and power. In How Big-Tech Barons Smash Innovation—and How to Strike Back, Ariel Ezrachi and Maurice E. Stucke explain why this is happening and what we can do to reverse it.While many distrust the Big-Tech Barons, the prevailing belief is that innovation is thriving online. It isn’t. Rather than disruptive innovations that create significant value, we are getting technologies that primarily extract value and reduce well-being. Using vivid examples and relying on their work in the field, the authors explain how the leading tech companies design their sprawling ecosystems to extract more profits (while crushing any entrepreneur that poses a threat). As a result, we get less innovation that benefits us and more innovations that surpass the dreams of yesteryears’ autocracies. The Tech Barons’ technologies, which seek to decode our emotions and thoughts to better manipulate our behavior, are undermining political stability and democracy while fueling tribalism and hate.But it’s not hopeless. The authors reveal that sustained innovation scales with cities not companies, and that we, as a society, should profoundly alter our investment strategy and priorities to certain entrepreneurs (“Tech Pirates”) and cities’ infrastructure.
Social Media Marketing Workbook: How to Use Social Media for Business
by Jason McDonaldLearn SOCIAL MEDIA MARKETING in Plain English - Step by Step! Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing. Updated - Fully updated for 2024, including the concepts of "Recommendation Engines" vs. "Traditional" social media. Social Media Marketing explained. It's a PARTY and you are the PARTY THROWER. Platform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, X (Twitter), Pinterest. Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise on Social Media Platforms without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use social media for your business. Use the Worksheets - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. Access Free Tools - access the companion Marketing Almanac with free tools for social media marketing! The #1 Bestselling Book on Social Media Marketing for Your Business Jason McDonald - written by a successful practitioner of Social Media Marketing Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call.
C-Scape: Conquer the Forces Changing Business Today
by Larry Kramer“[Larry Kramer’s] MarketWatch.com is not just my favorite business website, it’s my personal homepage.” —Warren Buffett“[Larry Kramer] is the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.” —Jim CramerFrom Larry Kramer, the founder of MarketWatch.com and former president of CBS Digital Media, comes a bold, pioneering report on what businesses must do to survive and thrive in the digital media revolution. Using case studies of companies such as Apple, Procter & Gamble, Netflix, and GE, Kramer not only draws a clear map of twenty-first century commerce, but charts the way forward. Readers wondering how to implement digital-age business strategies like those found in Clay Shirky’s Here Comes Everybody, Chris Anderson’s The Long Tail, or Jeff Jarvis’ What Would Google Do, look no further than Kramer’s groundbreaking C-Scape.