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How Customers Think: Essential Insights into the Mind of the Market
by Gerald ZaltmanHow to unlock the hidden 95 percent of the customer's mind that traditional marketing methods have never reached. This title provides a practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers, and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.
Marketing Metaphoria
by Lindsay H. Zaltman Gerald ZaltmanWhy do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking.
Emerging Literatures from Northeast India
by Margaret Ch ZamaEmerging Literatures from Northeast India is an amalgam of critical perceptions on writings emanating from the region on issues of identity construct, on hidden colonial burdens that refuse to leave and on the key role that oral traditions continue to play and will do so for some time in any study of the region. Within the ambit of 'emerging' literatures, this book takes into consideration not only the new writings in English and the vernacular being generated from the region, but also the already existing works in the form of translations, thereby making such works accessible for the first time to the rest of the world. Moreover, the book, in critiquing and calling attention to the emerging literatures of the region, is also playing the larger role of providing access to and facilitating the opening up of the region through the academia.
Antiracism: An Introduction
by Alex ZamalinAn introduction to antiracism, a powerful tradition crucial for energizing American democracyOn August 12, 2017, in Charlottesville, Virginia, a rally of white nationalists and white supremacists culminated in the death of a woman murdered in the street. Those events made clear that racism is alive and well in the United States of America. However, they also brought into sharp relief another American tradition: antiracism. While racists marched and chanted in the streets, they were met and matched by even larger numbers of protesters calling for racism’s end. Racism is America’s original and most enduring sin, with well-known historic and contemporary markers: slavery, lynching, Jim Crow, redlining, mass incarceration, police brutality. But racism has always been challenged by an opposing political theory and practice. Alex Zamalin’s Antiracism tells the story of that opposition.The most theoretically generative and politically valuable source of antiracist thought has been the black American intellectual tradition. While other forms of racial oppression—for example, anti-Semitism, Islamophobia, and anti-Latino racism—have been and continue to be present in American life, antiblack racism has always been the primary focus of American antiracist movements. From antislavery abolition to the antilynching movement, black socialism to feminism, the long Civil Rights movement to the contemporary Movement for Black Lives, Antiracism examines the way the black antiracist tradition has thought about domination, exclusion, and power, as well as freedom, equality, justice, struggle, and political hope in dark times.Antiracism is an accessible introduction to the political theory of black American antiracism, through a study of the major figures, texts, and political movements across US history. Zamalin argues that antiracism is a powerful tradition that is crucial for energizing American democracy.
Challenging Colonial Administrative Behavior in Bangladesh
by Hasanuzzaman ZamanThis book studies public policy and administration in Bangladesh. It studies how, despite recording high-levels of corruption persistently, some governments in least developed countries (LDCs) like Bangladesh have achieved impressive online transformation level, through digital, electronic or e-Government implementation. The book investigates the historical and political context, and examines the different policies and strategies adopted by successive governments of Bangladesh for facilitating digital service delivery transformation of traditional, paper-based, circuitous public service delivery processes. It reviews public administration reforms introduced over several decades, and other initiatives launched with the specific objective of improving service delivery management. The volume also contextualizes the new e-Government development initiatives in light of the various approaches such as traditional public administration, new public management, digital era governance, new public governance, and design thinking. Drawing on a host of published and unpublished materials, interviews with senior public officials, academics, representatives of international donor agencies, think tanks and non-governmental organizations, and a survey of more than 400 plus bureaucrats, the book analyzes the progress of digital government in Bangladesh from a soft, behavioral perspective. It will be of great interest to scholars and researchers of public policy and public administration, politics, innovation, and South Asian studies. It will be an essential reading for bureaucrats and government officials, as well as think tanks and NGOs.
Philosophies of Islamic Education: Historical Perspectives and Emerging Discourses (Routledge Research in Religion and Education #4)
by Mujadad Zaman Nadeem A. MemonThe study of Islamic education has hitherto remained a tangential inquiry in the broader focus of Islamic Studies. In the wake of this neglect, a renaissance of sorts has occurred in recent years, reconfiguring the importance of Islam’s attitudes to knowledge, learning and education as paramount in the study and appreciation of Islamic civilization. Philosophies of Islamic Education, stands in tandem to this call and takes a pioneering step in establishing the importance of its study for the educationalist, academic and student alike. Broken into four sections, it deals with theological, pedagogic, institutional and contemporary issues reflecting the diverse and often competing notions and practices of Islamic education. As a unique international collaboration bringing into conversation theologians, historians, philosophers, teachers and sociologists of education Philosophies of Islamic Education intends to provide fresh means for conversing with contemporary debates in ethics, secularization theory, child psychology, multiculturalism, interfaith dialogue and moral education. In doing so, it hopes to offer an important and timely contribution to educational studies as well as give new insight for academia in terms of conceiving learning and education.
Kant, Herder, and the Birth of Anthropology
by John H. ZammitoIf Kant had never made the "critical turn" of 1773, would he be worth more than a paragraph in the history of philosophy? Most scholars think not. But in this pioneering book, John H. Zammito challenges that view by revealing a precritical Kant who was immensely more influential than the one philosophers think they know. Zammito also reveals Kant's former student and latter-day rival, Johann Herder, to be a much more philosophically interesting thinker than is usually assumed and, in many important respects, historically as influential as Kant. Relying on previously unexamined sources, Zammito traces Kant's friendship with Herder as well as the personal tensions that destroyed their relationship. From this he shows how two very different philosophers emerged from the same beginnings and how, because of Herder's reformulation of Kant, anthropology was born out of philosophy. Shedding light on an overlooked period of philosophical development, this book is a major contribution to the history of philosophy and the social sciences, and especially to the history of anthropology.
The World of the Mexican Worker in Texas
by Emilio ZamoraTaking a "New Labor History" perspective, Zamora focuses on Mexican workers' efforts to deal with the changes caused by industrialization at the beginning of the 20th century. In response to their exploitation, Mexican workers responded with "a wide array of actions that were defensive and combative, informal and formal, spontaneous and sustained." Annotation c. by Book News, Inc., Portland, Or.
Kiosk Literature of Silver Age Spain: Modernity And Mass Culture
by Jeffrey Zamostny Susan LarsonThe so-called “Silver Age” of Spain ran from 1898 to the rise of Franco in 1939 and was characterized by intense urbanization, widespread class struggle and mobility, and a boom in mass culture. This book offers a close look at one manifestation of that mass culture: weekly collections of short, often pocket-sized books sold in urban kiosks at low prices. These series published a wide range of literature in a variety of genres and formats, but their role as disseminators of erotic and anarchist fiction led them to be censored by the Franco dictatorship. This book offers the most detailed scholarly analysis of kiosk literature to date, examining the kiosk phenomenon through the lens of contemporary interdisciplinary theories of urban space, visuality, celebrity, gender and sexuality, and the digital humanities.
Alchemy, Paracelsianism, and Shakespeare’s The Winter’s Tale (Palgrave Studies in Literature, Science and Medicine)
by Martina ZamparoThis book explores the role of alchemy, Paracelsianism, and Hermetic philosophy in one of Shakespeare’s last plays, The Winter’s Tale. A perusal of the vast literary and iconographic repertory of Renaissance alchemy reveals that this late play is imbued with several topoi, myths, and emblematic symbols coming from coeval alchemical, Paracelsian, and Hermetic sources. It also discusses the alchemical significance of water and time in the play’s circular and regenerative pattern and the healing role of women. All the major symbols of alchemy are present in Shakespeare’s play: the intertwined serpents of the caduceus, the chemical wedding, the filius philosophorum, and the so-called rex chymicus. This book also provides an in-depth survey of late Renaissance alchemy, Paracelsian medicine, and Hermetic culture in the Elizabethan and Jacobean ages. Importantly, it contends that The Winter’s Tale, in symbolically retracing the healing pattern of the rota alchemica and in emphasising the Hermetic principles of unity and concord, glorifies King James’s conciliatory attitude.
Housing Policy and Vulnerable Families in The Inner City: Public Housing in Harlem, New York City (SpringerBriefs in Geography)
by Brigitte ZamzowThis book provides insights in how the lack of coherent social policy leads to the displacement of vulnerable low-income families in inner-city neighborhoods facing gentrification. First, it makes a case for how social policy by its racist setup has failed vulnerable families in the history of U.S. public housing. Second, it shows that today’s public housing transformation puts the same disadvantaged socio-economic clientele at risk, while the neighborhoods they call their homes are taken over by gentrification. It raises the powerful argument that the continuing privatization of Housing Authorities in the U.S. will likely lead to greater income diversity in formerly neglected neighborhoods, but it will happen at the expense of vulnerable families being displaced and resegregated further outside the city, if no regulatory planning measures for their protection are initiated by the government. By providing a solid empirical portrait of public housing in New York City’s Harlem, this book provides a great resource to students, academics and planners interested in gentrification with specific concern for race and class.
Visual Typologies from the Early Modern to the Contemporary: Local Contexts and Global Practices (Routledge Research in Art History)
by Tara Zanardi Lynda KlichVisual Typologies from the Early Modern to the Contemporary investigates the pictorial representation of types from the sixteenth to the twenty- first century. Originating in longstanding visual traditions, including street crier prints and costume albums, these images share certain conventions as they seek to convey knowledge about different peoples. The genre of the type became widespread in the early modern period, developing into a global language of identity. The chapters explore diverse pictorial representations of types, customs, and dress in numerous media, including paintings, prints, postcards, photographs, and garments. Together, they reveal that the activation of typological strategies, including seriality, repetition, appropriation, and subversion has produced a universal and dynamic pictorial language. Typological images highlight the tensions between the local and the international, the specific and the communal, and similarity and difference inherent in the construction of identity. The first full- length study to treat these images as a broader genre, Visual Typologies gives voice to a marginalized form of representation. Together, the chapters debunk the classification of such images as unmediated and authentic representations, offering fresh methodological frameworks to consider their meanings locally and globally, and establishing common ground about the operations of objects that sought to shape, embody, or challenge individual and collective identities.
Motives and Goals in Groups
by Alvin ZanderThe qualities and effectiveness of working groups are determined by the goals of the group and the motives of its members. In Motives and Goals In Groups, Alvin Zander studies the effects of group goals and the reasons why particular group goals are chosen. He examines the origins of such goals, determines their value in terms of the work of the group, and analyzes how goals are affected by members' aspirations to achieve success. Zander assumes the idea that the motives of members are not merely dispositions to obtain personal satisfaction, but are also inclinations to achieve group success.Earlier studies defined and clarified concepts about group achievement. They report on work in the laboratory, using high school students as subjects. In later investigations, these concepts were tested in groups outside the laboratory classrooms, executive boards, industrial crews, and business departments.In the new introduction, Zander brings his book up to date by analyzing members' motives and groups' goals from 1971 to the present day. He examines how current findings amplify results reported in the original book. Among the topics covered are: measurability of a group's objective; the degree of members' confidence in attaining the group's goal; the importance of a group's purpose; external pressures on a group's aspirations; and the reaction of members to their group's performance.Motives and Goals in Groups brings together earlier research for the first careful, scientific study of goals In groups. It is of continuing importance to psychologists, educators, social workers, executives, therapists, and all others who work either in or with groups.
Pathways to Possibility: Transforming Our Relationship with Ourselves, Each Other, and the World
by Rosamund Stone Zander"Rosamund Zander is a miracle. Her generous voice will resonate with you, change you and help you create work that matters." --Seth Godin, author of The Icarus Deception"Fresh, compelling, and uplifting." --Booklist The bestselling author of The Art of Possibility returns with a new vision for achieving true human fulfillmentIn this powerful and inspiring book, family systems therapist and executive coach Rosamund Stone Zander invites readers to shed the childhood stories that hold us back, and enter a realm of true maturity and fulfillment, where limitless growth becomes possible. As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered and fear-driven, these "child stories" are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, we can do remarkable, even magical things. Zander shows us that life is a story we tell ourselves, and that we have the power to change that story. She illuminates how breaking old patterns and telling a new story can transform not just our own lives, but also our relationships with others--whether in a marriage, a classroom, or a business. Finally, she demonstrates how, with this new understanding of ourselves and our place within an interconnected world, we can take powerful action in the collective interest, and gain a sense of deep connection to the universe. This galvanizing book expands our notions of how much we can grow and change, whether we can affect others or the world at large, and how much freedom and joy we can experience. Stimulating and profound, it is the perfect companion to her beloved first book, The Art of Possibility.From the Hardcover edition.
The Challenge of Migration in a Janus-Faced Europe
by Laura ZanfriniThis book critically investigates the origins and consequences of the Janus-faced character of attitudes and policies towards migrants that seek to penetrate “Fortress Europe”. Beginning with an examination of its founding ambitions, it locates the roots of an ingrained ambivalence in the legacies of the post-war period and the unresolved tension between the economicism of the European approach to labour migration and the philosophy of rights and solidarity embedded in the EU project. It highlights how the formalization of citizenship rights has produced both formal pathways towards inclusion for migrants and, in their selective eligibility criteria, exclusive systems of civic stratification. The author links this oscillation between positions of closure and openness to the paradoxical trade-offs in migration policies, in particular labour market integration, demonstrated through unequal labour market outcomes, lower social mobility and educational attainments. The issues faced by migrants’ offspring in Europe are examined as paradigmatic of the struggle to balance competing calls for both pluralism and uniformity: to create a diverse society that can also project a homogenous collective identity. This balanced overview will provide an invaluable resource for students of migration studies, European politics, public policy, international relations and the sociology of racism.
Ethnicity and Urban Life in China: A Comparative Study of Hui Muslims and Han Chinese (Routledge Studies on China in Transition #7)
by Xiaowei ZangThis much-needed work on ethnicity in Asia offers a major sociological analysis of Hui Muslims in contemporary China. Using both qualitative and quantitative data derived from fieldwork in Lanzhou between March 2001 and July 2004, it looks at the contrast between the urban life of the Han people, the ethnic majority in the city of Lanzhou, and the Hui people, the largest ethnic minority in the city, and assesses the link between minority ethnicity and traditional behaviour in urban sociology and research on ethnic groups of China. In-depth interviews and survey data provides a fresh perspective to the study of ethnic behaviour in China, and offers a rich account of Hui behaviour in seven aspects of urban life: neighbouring interaction, friendship formation, network behaviour, mate selection methods, spouse choice, marital homogamy, and household structure. Contributing to the global discourse on Islam, religious fundamentalism and modernity, this book will be invaluable to anyone interested in Chinese society, Islam, religion, development, urban studies, anthropology and ethnicity.
Understanding Chinese Society
by Xiaowei ZangThis second edition of Understanding Chinese Society provides a comprehensive, readable, and well-grounded introduction to the key issues affecting contemporary China. A thorough analysis is undertaken not only of China’s family patterns, education system, status, hierarchy, and ethnic diversity, but also of China’s mass media, legal system and social control, work, and cultural expression. As well as being thoroughly updated and revised throughout, this edition offers new chapters on urbanization, the environment, and civil society in China. A team of international experts guide students though social issues including: What are the key features of the family and marriage institutions in China? How are women and men faring differently in Chinese society today? How are minorities faring in China? How does the education system differentiate Chinese society? How are religion and cultural traditions expressed? Including handy pedagogical features such as a chronology of the People's Republic of China, further reading suggestions, and related novels and films, Understanding Chinese Society is suitable for anyone studying Chinese Culture and Society, Chinese Studies and Asian sociology.
Essentials in Health and Mental Health: Unlocking the Keys to Wellness (Advances in Mental Health and Addiction)
by Masood ZangenehIn a world increasingly characterized by rapid change and constant challenges, maintaining good physical and mental health is more important than ever. "Essentials in Health & Mental Health" is a comprehensive exploration of the multifaceted landscape of health and well-being, delving into key aspects that affect individuals of all ages, backgrounds, and circumstances. Through the lens of 20 meticulously crafted chapters, this book takes you on a journey to understand the essential elements that contribute to our overall health, from the invisible struggles of loneliness and mental health problems to the impact of global events like the COVID-19 pandemic. The book begins with an eye-opening chapter that sheds light on the pervasive nature of loneliness and its profound impact on the functioning of individuals. The authors delve into the various costs of loneliness and uncover the under-recognized association between loneliness and mental health problems. In a world interconnected like never before, these insights are essential for anyone seeking to understand the complexities of human well-being.
Indigenous Knowledge and Mental Health: A Global Perspective
by Masood Zangeneh David DantoThis book brings together Indigenous and allied experts addressing mental health among Indigenous peoples across the traditional territories commonly known as the Americas (e.g. Canada, US, Caribbean Islands, Mexico, Bolivia, Venezuela, Ecuador and Brazil), Asia (e.g. China, Korea, Japan, Taiwan and Indonesia), Africa (e.g. South Africa, Central and West Africa) and Oceania (New Guinea and Australia) to exchange knowledge, perspectives and methods for mental health research and service delivery. Around the world, Indigenous peoples have experienced marginalization, rapid culture change and absorption into a global economy with little regard for their needs or autonomy. This cultural discontinuity has been linked to high rates of depression, substance abuse, suicide, and violence in many communities, with the most dramatic impact on youth. Nevertheless, Indigenous knowledge, tradition and practice have remained central to wellbeing, resilience and mental health in these populations. Such is the focus of this book.
Przywództwo z Synercube: Dynamiczna kultura przywództwa w dążeniu do doskonałości
by Anatoly Zankovsky Christiane von der HeidenOpis teorii przywództwa Synercube z praktycznymi przykładami. W książce omówionych zostało 10 stylów przywódczych opartych na trzech wymiarach: ludzie, zadania i wartości. Czytelnik ma okazję poznać różne rodzaje interakcji zachodzących w środowisku organi-zacji oraz dowiedzieć się, jak dzięki sile organizacji i za pomocą dostępnych zasobów uzyskiwać doskonałe wyniki, budując tym samym trwałą kulturę organizacyjną. Teoria Sy-nercube jest przewodnikiem na drodze do zmian. Model Synercube odnosi się do szeregu efektów psychologicznych oraz behawioralnych. Wprowadzanie zmian w oparciu o model Synercube staje się skuteczne, a efekty trwałe. Menadżerowie zarówno małych, jak i dużych organizacji z pewnością skorzystają na lekturze tej książki.
Immigrant Incorporation in Political Parties: Exploring the diversity gap (Ethnic and Racial Studies)
by Ricard Zapata-Barrero Iris Dähnke Lea MarkardThis book seeks to explore the potentialities of strengthening a new field of research within migration and diversity studies, that of immigrant incorporation in political parties. The point of departure of all the contributions to this volume is that there is what we call a ‘diversity gap’ between political parties as public representative organisations and diversity dynamics in democratic societies. Exploring the current strategies of political parties developing first conceptual frameworks, theoretical foundations and empirical hypothesis and approaches, this book examines case studies from four European countries: Germany, Ireland, Portugal and Spain. This book was originally published as a special issue of Ethnic and Racial Studies.
Learning and Collaboration Technologies: Third International Conference, LCT 2016, Held as Part of HCI International 2016, Toronto, ON, Canada, July 17-22, 2016, Proceedings (Lecture Notes in Computer Science #9753)
by Panayiotis Zaphiris Andri IoannouThis book constitutes the refereed proceedings of the Third International Conference on Learning and Collaboration Technologies, LCT 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, in Toronto, Canada, in July 2016, in conjunction with 14 thematically similar conferences. The 1287 papers presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers included in this volume are organized in the following thematic sections: instructional design; interaction techniques and platforms for learning; learning performance; web-based, mobile and ubiquitous learning; intelligent learning environments; learning technologies; collaboration technologies; and cultural and social aspects of learning and collaboration technologies.
Learning and Collaboration Technologies. Human and Technology Ecosystems: 7th International Conference, LCT 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part II (Lecture Notes in Computer Science #12206)
by Panayiotis Zaphiris Andri IoannouThis two-volume set LNCS 12205 and LNCS 12206 constitutes the proceedings of the 7th International Conference on Learning and Collaboration Technologies, LCT 2020, held as part of the 22nd International Conference, HCI International 2020, which took place in Copenhagen, Denmark, in July 2020.The total of 1439 papers and 238 posters included in the 37 HCII 2020 proceedings volumes was carefully reviewed and selected from 6326 submissions.The papers in this volume are organized in the following topical sections: communication and conversation in learning; cognition, emotions and learning; games and gamification in learning; VR, robot and IoT in learning; and collaboration technology and collaborative learning. As a result of the Danish Government's announcement, dated April 21, 2020, to ban all large events (above 500 participants) until September 1, 2020, the HCII 2020 conference was held virtually.
Getting It Right
by ZappertCareer or motherhood? Do you have to sacrifice one to be truly successful in the other? And if you're trying to do both, will you have to compromise your career path or your child's needs? With professional demands increasingly impinging on personal time, is "having it all" even realistic, or is it just plain fantasy? Now leading Stanford University psychologist Dr. Laraine Zappert, who specializes in the issues of women and work, draws upon her twenty years of clinical and research experience and a landmark study to answer these questions and create a road map of innovative solutions. Dr. Zappert surveyed more than three hundred women who have graduated from Stanford's Graduate School of Business, and has incorporated case studies from hundreds of women professionals in each chapter. Her findings address such common concerns as: Do I really have to choose between career and family? How do I handle the stresses of my job and the demands of parenting? How do children affect my career, and when is the best time to have them? How do I keep my relationships healthy? Who will care for my children when I'm not available? Coming from many different occupational backgrounds, the subjects of Dr. Zappert's study show us that although we so often think that everyone else is doing it better and having an easier time of it, that is hardly ever the case. Sometimes "good enough" has to do. And whereas the stresses may be the same for all working women, the solutions rarely are. Let the insights, advice, and strategies found in Getting It Right help you make smarter, more informed decisions for creating a satisfying and fulfilling lifestyle on every level.
After Defeat: How the East Learned to Live with the West (Cambridge Studies in International Relations)
by Ayşe ZarakolNot being of the West; being behind the West; not being modern enough; not being developed or industrialized, secular, civilized, Christian, transparent, or democratic - these descriptions have all served to stigmatize certain states through history. Drawing on constructivism as well as the insights of social theorists and philosophers, After Defeat demonstrates that stigmatization in international relations can lead to a sense of national shame, as well as auto-Orientalism and inferior status. Ayşe Zarakol argues that stigmatized states become extra-sensitive to concerns about status, and shape their foreign policy accordingly. The theoretical argument is supported by a detailed historical overview of central examples of the established/outsider dichotomy throughout the evolution of the modern states system, and in-depth studies of Turkey after the First World War, Japan after the Second World War, and Russia after the Cold War.