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Technology Application in Tourism Fairs, Festivals and Events in Asia

by Azizul Hassan

It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia. The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events. This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.

Advances in Tourism, Technology and Systems: Selected Papers from ICOTTS 2021, Volume 2 (Smart Innovation, Systems and Technologies #284)

by João Vidal de Carvalho Pedro Liberato Alejandro Peña

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2021), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 4 to 6 November 2021. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Advances in Tourism, Technology and Systems: Selected Papers from ICOTTS 2021, Volume 1 (Smart Innovation, Systems and Technologies #293)

by António Abreu Dália Liberato Juan Carlos Garcia Ojeda

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2021), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 4 to 6 November 2021. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Sustainable Development and Innovation of Digital Enterprises for Living with COVID-19

by Subhra R Mondal Jana Majerova Subhankar Das

This book explores the implications of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different counties during COVID-19. This book will bring new dimensions of study to the concept of digital enterprises which is sure to change after COVID-19 as it has upended the way in which people work, live and communicate. Covering a broad range of topics related to digital enterprises, this book is meant for business owners, digital professionals, managers, researchers, and academics who are seeking to integrate digital enterprises in order to allow organizations and countries to stay on a sustainable development trajectory while living with COVID-19.

Tourism in the Philippines: Communities, Hosts and Guests (Perspectives on Asian Tourism)

by Richard S. Aquino Brooke A. Porter

This edited volume serves as the second instalment of a two-part title that aims to provide an academic exploration of the contemporary issues and perspectives on tourism in the Philippines. With a strong geographical focus, and drawn from a range of inter/multidisciplinary approaches, this book aims to provide a timely and critical investigation of issues surrounding Philippine host communities, Filipino travellers, and foreign tourists to the country. This book will serve as a platform to engage with mostly Filipino scholars allowing them to present their voices and perspectives on a range of local tourism issues, in support of cultivating a ‘culture of research’ in the Philippine academia. This book is one of the first country-focused volumes under the series, Perspectives on Asian Tourism. This book is composed of contributions drawn from the works of Filipino academics based in the Philippines and overseas institutions researching tourism issues in the Philippines. This book's contributions are drawn from a diverse set of disciplines including, but not limited to sociology, anthropology, mass communications, feminist and gender studies, cultural studies, history, and tourism and hospitality studies.Comprising chapters based on conceptual and empirical research, this edited book is divided into four parts: first, an introduction to tourism and the Filipino culture and society; second, case studies on the dynamics and impacts of tourism in local communities; third, an investigation of tourists’ gaze and experiences of Philippine destinations; and fourth, Filipino researchers’ reflexive gaze upon events, festivals, and culinary heritage in a tourism context. This book provides a collection of previously unexplored facets of Philippine tourism, Filipina tourists, and host communities, and could become an essential reading for undergraduate and postgraduate students, researchers, educators and policy-makers in tourism.

Tourism in the Philippines: Applied Management Perspectives (Perspectives on Asian Tourism)

by Richard S. Aquino Brooke A. Porter

This edited book serves as the first instalment of a two-part title that aims to provide an academic exploration of the contemporary issues and perspectives on tourism in the Philippines. With a strong geographical focus, this book is the first country-focused volume under the series, Perspectives on Asian Tourism. Comprised of chapters based on conceptual and empirical research, this book aims to develop a foundational and practical knowledge base on Philippine tourism management. The chapters cover a range of national, regional, and local tourism management issues that cut across the following themes:• Governance issues in Philippine tourism destinations• The Tourism Act of 2009 • Tourism impacts and sustainability• Innovative tourism development strategies• Tourism marketing campaigns (i.e., It's More Fun in the Philippines!)• Philippine tourism and the ASEAN integration• Tourism and hospitality education in the PhilippinesThe contributions are drawn from the works of Filipino academics based in the Philippines and overseas institutions, and international academics researching tourism issues in the Philippines. The chapters are informed by a diverse set of disciplines including, but not limited to tourism studies, hospitality management, marketing, human resources management, public policy, environmental management, community development, and education.This edited book is divided into four parts: first, an introduction to the development of policy and contemporary management issues in Philippine tourism; second, nature-based tourism and the natural environment; third, product development and branding; and fourth, accreditation and industry standards. The volume culminates with a synthesis of the progress of Philippine tourism development and management implications using the cases and experiences outlined in the chapters. This book serves as a systematic guide to the current state of tourism development and management in the Philippines, and as essential reading for undergraduate and postgraduate students, researchers, educators, and, more importantly, tourism policy-makers.

Tourism and Hospitality in Asia: Crisis, Resilience and Recovery

by Azizul Hassan Anukrati Sharma James Kennell Priyakrushna Mohanty

This book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality industries in Asia, in ways that support the future of these industries and help to make them more resilient. This book supports efforts to develop a new direction for the tourism and hospitality industry by considering their development holistically in the context of sustainable development. Going further, this book highlights actions to make the tourism system more resilient to external shocks and crises. Readers of this book will get insights into the economic, social, technological, and environmental implications of crises on the tourism and hospitality industry in Asia, including issues within the food and beverage industry in the Asian post-COVID-19 period. This book has three major objectives: to explore the crisis context of Asian tourism and hospitality, to present multiple cases from countries in Asia, and finally to envisage the paths to make the Asian tourism system more resilient, through the discussion of new trends and issues emerging following the pandemic. This book examines the economic, social, environmental, and technological implications of crises on the Asian tourism and hospitality industry and discusses the various ways of managing these crises more efficiently, contributing new knowledge to the industry. In its wider context, this book covers tourism management, crisis management, and destination management. At the more micro level, themes explored include tourism economics, marketing management, hospitality management, food and beverage management and tourism technology.

Identity Construction and Tourism Consumption: A Grounded Theory Approach

by Erdal Arslan İnci Oya Coşkun

This book explores how identity plays a pivotal role in tourism consumption. Almost all tourism-related consumption studies underestimate or refer inadequately to identity's relationship with tourism consumption. As identity phenomenon is considerably a new subject in the tourism literature, this book examines its relationship with the consumption theory. It is of interest to readers curious about how pre-, during, and post-consumption activities affect a person's identity and vice versa. This book contains an analysis of consumption theories and a summary of literature identifying the phenomenon's evolution through pre-modern, modern, and post-modern periods. In this context, this book aims to enlighten the interactions between identity construction and tourism consumption. The grounded theory, one of the qualitative research approaches, was applied to accomplish the relevant purpose, and in-depth interviews were recruited following the method approach stages to enable the researchers to gain new insights into the subject. By presenting the identity tended tourism consumption model, this book provides a set of profound contributions to the relevant literature and insight for practitioners/decision-makers and entrepreneurs. This book attempts to clarify the tourists' consumption process and understand how the interactions between identity construction and tourism consumption work. The qualitative methodology (grounded theory) allows in-depth analysis and insights of the participants of the study on their definitions of themselves as human beings and as tourists, decisions on their travel plans, their considerations, motivations to travel and destination preferences, interactions with others, vacation activities, evaluations on their travel experiences, et cetera. Therefore, this book appeals to readers of marketing, business operations, sociology, and economics.

Technology Application in Aviation, Tourism and Hospitality: Recent Developments and Emerging Issues

by Azizul Hassan Nor Aida Abdul Rahman

This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective. The strength of this book comes from the authors themselves coming from multiple higher institutions in Malaysia and Indonesia as these two countries are the top two countries in Southeast Asia with the world's most popular tourist destinations and for a reason: a tropical climate, rich culture, gorgeous beaches, wonderful food and low prices. This book is also packed with detailed knowledge in the area of air travel, as well as deep understanding on the related theories used as theoretical underpin in performing air travel research. This book provides insightful discussion and very beneficial to the reader. This book is suitable for the following readers: general, students, travelers, academics, tourism consultants, aviation regulators, aviation practitioners and ministries of tourism. Readers are also exposed to recent issues and development pertaining technology application in aviation tourism and hospitality, theoretical discussion related to technology application as well as its application and future research application.

Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases

by Marianna Sigala Coralie Haller

This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.

Tourism Analytics Before and After COVID-19: Case Studies from Asia and Europe

by Yok Yen Nguwi

This book is compilation of different analytics and machine learning techniques focusing on the tourism industry, particularly in measuring the impact of COVID-19 as well as forging a path ahead toward recovery. It includes case studies on COVID-19's effects on tourism in Europe, Hong Kong, China, and Singapore with the objective of looking at the issues through a data analytical lens and uncovering potential solutions. It adopts descriptive analytics, predictive analytics, machine learning predictive models, and some simulation models to provide holistic understanding.There are three ways in which readers will benefit from reading this work. Firstly, readers gain an insightful understanding of how tourism is impacted by different factors, its intermingled relationship with macro and business data, and how different analytics approaches can be used to visualize the issues, scenarios, and resolutions. Secondly, readers learn to pick up data analytics skills from the illustrated examples. Thirdly, readers learn the basics of Python programming to work with the different kinds of datasets that may be applicable to the tourism industry.

Advances in Tourism, Technology and Systems: Selected Papers from ICOTTS 2022, Volume 2 (Smart Innovation, Systems and Technologies #340)

by António Abreu João Vidal Carvalho Dália Liberato Iván Suazo Galdames

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held at University of Chile, Santiago de Chile, Chile, from 3 to 5 November 2022. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Islands and Resilience: Experiences from the Pandemic Era (SpringerBriefs on Case Studies of Sustainable Development)

by Can-Seng Ooi Roxane De Waegh Cristina Alexandra Trifan Yunzi Zhang

This book explores island resilience and how island communities come together to achieve wellbeing, have agency over their future and resist ongoing neo-colonialism during disruptive events such as COVID-19 and the increasing threats of climate change. This collection provides examples of lived experiences and the responses of island communities, many of them based in tourism-reliant locations. These examples are based on intensive research by a team of diverse academics and practitioners. The chapters offer case studies that interrogate theories related to resilience, wellbeing and social inclusion and provide cutting-edge insights that demonstrate the multifaceted complexity of island resilience.This book examines the islands, their developing economy and social development themes. It is relevant for academic researchers, students, and practitioners interested in the multiple components that contribute to the resilience of island communities, including community development, economic development, tourism, disaster response, community wellbeing, social justice, globalisation, decolonisation, and neoliberal governance in island communities. As many of the island economies examined are also developing island-states, this volume is also essential to scholars investigating economies in transition. The collection is truly interdisciplinary and offers state-of-the-art knowledge on island communities and their resilience.

Identity at Work

by Eric Olmedo

This book investigates the interface of ethnicity with occupation, empirically observed in luxury international hotels in Kuala Lumpur, Malaysia. It employs the two main disciplines of anthropology and sociology in order to understand the root causes and meaning of ethnicity at work within the hospitality industry sector. More specifically, it observes social change in a multi-ethnic and non-secular society through an ethnographic study located in a micro organisation: the Grand Hotel. At the individual level, this research shows how identity shifts and transformation can be mediated through the consumption and manipulation of food at the workplace. In addition, it combines an ambitious theoretical discussion on the concept of ethnicity together with empirical data that highlights how ethnicity is lived on an everyday basis at a workplace manifesting the dynamics of cultural, religious and ethnic diversity. The book presents the quantitative and qualitative findings of two complementary surveys and pursues an interdisciplinary approach, as it integrates methodologies from the sociology of organisations with classic fieldwork methods borrowed from ethnology, while combining French and Anglo-Saxon schools of thoughts on questions of identity and ethnicity. The results of the cultural contact occurring in a westernised pocket of the global labour market - in which social practices derive from the headquarters located in a society where ethnicity is self-ascribed - with Malaysian social actors to whom ethnicity is assigned will be of particular interest for social scientists and general readers alike.

Development of Tourism and the Hospitality Industry in Southeast Asia

by Purnendu Mandal John Vong

This book highlights the state-of-the-art tourism and hospitality industry in Southeast Asian countries, while also presenting future directions for the industry with an emphasis on decision-making models. It first elaborates on the significant role of the tourism and hospitality industry given the rapid socio-economic and cultural changes occurring in Southeast Asia, before providing perspectives on medical tourism, tourism for seniors and several other developments within the tourism and hospitality sector. Development of Tourism and the Hospitality Industry in Southeast Asia presents scholarly perspectives from researchers across the region and is geared towards world-wide readers in academia, as well as experts from the industry.

The Theory and Practice of China's Tourism Economy (Research Series on the Chinese Dream and China’s Development Path)

by Peng Zhou

This book is devoted to the analysis of the three main tasks of China’s tourism development: Firstly, the theory of tourism development since the initiation of reform and opening-up. Secondly, the practice and problems in infrastructure building. Thirdly, the mold and policy used in the course of development. The book pursues three major objectives: firstly, to portray the stage of development; secondly, to analyze the specific experience in China’s case; thirdly, to review theory and try to put forward advice on investment and management.

Advances in Tourism, Technology and Systems: Selected Papers from ICOTTS20 , Volume 1 (Smart Innovation, Systems and Technologies #208)

by João Vidal de Carvalho Álvaro Rocha Pedro Liberato Alejandro Peña

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Advances in Tourism, Technology and Systems: Selected Papers from ICOTTS20, Volume 2 (Smart Innovation, Systems and Technologies #209)

by António Abreu Dália Liberato Elisa Alén González Juan Carlos Garcia Ojeda

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Tourism Products and Services in Bangladesh: Concept Analysis and Development Suggestions

by Azizul Hassan

This book provides the latest research in the application of innovative technology to the tourism industry in Bangladesh, covering the perspectives, theories, issues, complexities, as well as opportunities and the challenges present. This book provides a blend of comprehensive and cross disciplinary as well as international insights from contributors to cover the various technologies in tourism. This book focuses on the importance of technologies in tourism, specifically the application and practice of such technologies including the relevant niches in tourism. This book also comprehensively highlights technologies that are impacting the tourism industry in Asia as well as reveals the specific constraints. The contents of this book deal with distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. This book is a significant contribution towards the very limited knowledge and under published area of tourism in Bangladesh. This book is designed to accommodate readers that from both both qualitative and quantitative research theory and practices. This book identifies specific examples of the existing tourism products and services in order to better promote and boost the tourism industry by suggesting tourism products and services available in Bangladesh. This book addresses a number of key issues and solutions by examining the products and services and the need for improved tourism marketing and development in Bangladesh as the central themes.

Tropical Constrained Environments and Sustainable Adaptations: Businesses and Communities (Managing the Asian Century)

by Simona Azzali K Thirumaran

This book investigates resource-constrained environments in the tropics and subtropics where people’s lives and businesses are affected, and adaptations occur periodically. Constrained environments are unique territories characterised by challenging circumstances, limited land and natural resources. They can be places with a small municipal boundary or cities in which parts around them may be consumed by ocean, bay or mountains. Those places face hard physical boundaries like coastlines and mountains, which in addition to policy decisions that may limit height or density, can also serve to limit capacity for expansion. Successful communities and businesses tend to survive in a changing environment given their strong intuitive and forward-looking adaptations.This book delves into the role of urban planning and design in the promotion of business and adaptations of people and communities. Additionally, the focus takes into account impact analysis and the effects of an expanding populations, including growing migrant flows, and business needs on the built environment of land-constrained territories

Women in Tourism in Asian Muslim Countries (Perspectives on Asian Tourism)

by Nataša Slak Valek Hamed Almuhrzi

This book focuses on women in tourism in Muslim countries, specifically where a woman can be seen as a tourism consumer, or a woman producing tourism. This book discusses the role of women in the Muslim world and founds that socio-culturally Islam has a greater impact on women than men. The process of identity construction and the religious values of women have also been extensively researched. But little is known about the role of Muslim women in the tourism industry and this book addresses these themes in the Asian context. This book explores these ideas as defined key categories; Muslim women from Asia travelling to a non-Muslim country, non-Muslim women travelling to Asian Muslim countries, and Women working in the tourism field in Muslim countries. This book highlights Asian countries as holding a complex mixture of cultures and identities. As Muslim communities are central in many Asian countries the tourism experience is different mainly because of cultural norms and religion. Ultimately, this book examines whether and how these complexities enrich both women and tourism industry within Asian context.

Site Selection and Value Evaluation of New Hotel Projects: A TSPV Analysis Framework

by Yue He Shuangshuang Ye Lei Ding Anping Wu

The book constructs a holistic analytical framework for the selection of hotel sites and the evaluation of their value, employing the TSPV (Target Analysis—Site Selection—Project Planning—Value Assessment) methodology, particularly in the context of emerging urban (new area) developments.Proceeding from a theoretical foundation in the TSPV paradigm, the book methodically dissects and examines various components such as factor analysis, market feasibility, and financial scrutiny, pertinent to the process of hotel site selection. It adopts an interdisciplinary approach, integrating these elements, while also addressing the ramifications of uncertainty analysis within the hotel industry.Readers can be navigated through the TSPV framework to engage in a scientifically grounded and logically coherent exploration of critical aspects like site selection, strategic positioning, profitability, and the overall valuation of prospective hotel ventures.

Cultural Heritage in Japan and Italy: Perspectives for Tourism and Community Development (Creative Economy)

by Nobuko Kawashima Guido Ferilli

This edited book represents one of the first scholarly research through an international collaboration project between Japan and Italy to address economic and social values of cultural heritage beyond its inherent—historic, archaeological, or aesthetic—values. Cultural policies in the world have over the decades expanded to include non-cultural purposes such as economic development and social inclusion. Japanese cultural policy for heritage is catching up on this trend: we have seen major shifts of emphasis from preservation for its sake to the utilisation of cultural heritage for the purposes of tourism, place branding, local vitalization and community-building, whilst Italy has long thrived on the economy of heritage tourism and more cases are being seen for urban and regional development with the use of cultural assets. The recent outbreak of Covid-19 and the problem of over-tourism that preceded it have challenged tourism policy and practice in the two countries.This book identifies emerging trends, issues, and problems in such policy shifts. The book breaks a new ground in the bourgeoning studies of tourism, heritage, and cultural policy by adopting an international, inter-disciplinary approach. The chapters on Japan in particular make an original contribution to these fields in the English literature in which discussion of Japan despite its economic and cultural presence on the globe has hitherto been less available.

Space Tourism Value Chain: When East Meets West (Contributions to Management Science)

by Kang-Lin Peng IokTeng Esther Kou Hong Chen

This book benefits those interested in space tourism for doing business, conducting research, and teaching space services. The value chain analysis approach is applied to construct the knowledge system of the space industry from suppliers, consumers, agents, and related stakeholders. Space tourism has made a breakthrough in travel boundaries beyond Kármán line and impacted human living in many aspects, especially a vision of Mars immigration. The tourism industry has extended its reach to outer space. Space education has been popular in many countries because of human capital to serve in the new field. Researchers have developed unique methodologies to study space economic behaviors. The advancements in space technology and commercialization have formed a new market to drive a new era of space economics. Individuals can now venture beyond the Kármán line and fulfill their desire for space exploration through space tourism. This form of tourism offers a unique opportunity for individuals to explore the origins and limitations of human beings. This book provides an overview of the current state of global space tourism development, including its characteristics, direct and indirect stakeholders, and existing challenges. The successful implementation of space tourism cases by private enterprises in Europe and the USA offers valuable insights into China's space tourism endeavors. Given China's leading position in global space technology, space tourism represents a promising commercial development field that can benefit the country and its citizens.

COVID-19 Impact on Tourism Performance in Africa

by Peter Chihwai

This book examines the impact of the COVID-19 pandemic on tourism performance in Africa. It covers a wide range of topics that will interest academic readers and researchers, including the effects of COVID-19 on various segments of the tourism sector. The aim is to provide a deeper understanding of the damage caused by the pandemic, enriching future research based on the findings and conclusions presented in the book. The research presented in this book is new and original, representing different perspectives from across Africa's 52 countries. It offers valuable insights for the business world on how to adapt and adopt communication strategies during crises such as COVID-19. Themes such as innovation, service quality, and continuous improvement during the pandemic are explored, providing lessons that can benefit the tourism industry in navigating similar challenges in the future. Additionally, the book discusses the future of tourism, presenting various perspectives on what the future holds for the tourism industry. This provides an exciting platform for tourism stakeholders to learn about the future of the sector from diverse and knowledgeable angles. The unique perspectives offered, especially those from Africa, will appeal to a wide and diverse audience, including ecotourists, educational tourists, adventure tourists, governments, academics, and other stakeholders.

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