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I Buy Houses

by Paul Do

Are you sick of attending open inspections every weekend in a fruitless search for the right property? Do you want to know more about the property-investing market and how it can make you money? I Buy Houses is a comprehensive handbook that will have you buying, managing and selling property like an expert. Paul Do explains how to build a property portfolio using research, rather than legwork, allowing you to invest in the best properties in the most effective way. His tried-and-tested SYSTEM TTM framework is perfect for beginning and experienced investors alike.In this insightful book you will discover:how to determine the right time to buywhy buying a property every year is the wrong thing to dowhy some people are better off renting than buyingwhy selling should be a last resortwhy other property investing strategies are no longer effective.

I Brake for Yard Sales: And Flea Markets, Thrift Shops, Auctions, and the Occasional Dumpster

by Lara Spencer

The New York Times bestseller by the host of HGTV’s Flea Market Flip, packed with expert tips for bargain-hunting home decorators.Former Good Morning America and Antiques Roadshow host Lara Spencer is a self-confessed frugalista with a passion for shopping at yard sales, thrift shops, and estate sales, and for decorating her home—and friends’ homes—with her fabulous finds. In I Brake for Yard Sales, Lara shares her secrets for bargain hunting and tells you where to shop, what to look for, how to pay for it, how to restore it, and finally, where to put it in your house. Peppered with wisdom from world-renowned appraisers as well as contributions from well-known designers, this book also features the house of comedienne and good friend Kathy Griffin, which Spencer herself refurbished and decorated.

I Am Woman, Hear Me Snore: A Cathy Collection (Cathy Ser. #19)

by Cathy Guisewite

In this funny collection, America’s favorite comic strip heroine balances the demands of life—love, family, career, food, and shopping.Cathy has been woman’s best friend in matters of love, food, and shopping, although maybe not always in that order! Here is a collection for the frazzled modern woman who is forever plagued by the innate love of chocolate, and who is constantly in search of at least a semi-decent romance in the midst of career demands and parents who always have advice.

I am Walt Disney (Ordinary People Change the World)

by Brad Meltzer

The 18th picture book in the New York Times bestselling series of biographies about heroes tells the story of Walt Disney, who made dreams come true. (Cover may vary)This friendly, fun biography series focuses on the traits that made our heroes great--the traits that kids can aspire to in order to live heroically themselves. Each book tells the story of one of America's icons in a lively, conversational way that works well for the youngest nonfiction readers and that always includes the hero's childhood influences. At the back are an excellent timeline and photos. This volume features Walt Disney, who makes dreams come true for himself and countless kids around the world. Walt Disney used his imagination and creativity to tell stories that have become beloved by families everywhere. From his failures to his successes, this book celebrates the work and the man behind the happiest place on earth.This friendly, fun biography series inspired the PBS Kids TV show Xavier Riddle and the Secret Museum. One great role model at a time, these books encourage kids to dream big. Included in each book are: • A timeline of key events in the hero&’s history • Photos that bring the story more fully to life • Comic-book-style illustrations that are irresistibly adorable • Childhood moments that influenced the hero • Facts that make great conversation-starters • A virtue this person embodies: Walt Disney's innovation is celebrated in this biography You&’ll want to collect each book in this dynamic, informative series!

"I Am Not Master of Events"

by Larry Neal

Two of the greatest financial fiascos of all time took place at the same time and were instigated by two acquaintances: the Mississippi Bubble, on which John Law at first made a vast fortune and gained sway over French finances; and the South Sea Bubble, launched by Law and Thomas Pitt, Jr. , Lord Londonderry, his main partner in England. This book tells the story of these two financial schemes from the letters and accounts of two leading personalities. Larry Neal, a distinguished economic historian, highlights the rationality of each person and also finds that the primitive exchanges of the day, though informal and completely unregulated, actually performed reasonably well.

I Am Not a Tractor!: How Florida Farmworkers Took On the Fast Food Giants and Won

by Susan L. Marquis

I Am Not a Tractor! celebrates the courage, vision, and creativity of the farmworkers and community leaders who have transformed one of the worst agricultural situations in the United States into one of the best. Susan L. Marquis highlights past abuses workers suffered in Florida’s tomato fields: toxic pesticide exposure, beatings, sexual assault, rampant wage theft, and even, astonishingly, modern-day slavery. Marquis unveils how, even without new legislation, regulation, or government participation, these farmworkers have dramatically improved their work conditions.Marquis credits this success to the immigrants from Mexico, Haiti, and Guatemala who formed the Coalition of Immokalee Workers, a neuroscience major who takes great pride in the watermelon crew he runs, a leading farmer/grower who was once homeless, and a retired New York State judge who volunteered to stuff envelopes and ended up building a groundbreaking institution. Through the Fair Food Program that they have developed, fought for, and implemented, these people have changed the lives of more than thirty thousand field workers. I Am Not a Tractor! offers a range of solutions to a problem that is rooted in our nation’s slave history and that is worsened by ongoing conflict over immigration.

I Am John Galt

by Andrew Greta Donald Luskin

Inspired by Ayn Rand's characters in Atlas Shrugged and The Fountainhead, penetrating profiles of both the innovators who move our world forward and those who seek to destroy the achievement of othersJohn Galt, the fictional character from Ayn Rand's bestselling novel, Atlas Shrugged, has come to embody the individualist capitalist who acts in his own enlightened self interest, and in doing so lifts the world around him. Some of today's most successful CEOs, journalists, sports figures, actors, and thinkers have led their lives according to Galt's (i.e., Rand's) philosophy.Now, in I Am John Galt, these inspiring stories are gathered with the keen insight and analysis of well-known market commentator Donald Luskin and business writer Andrew Greta. Filled with exclusive interviews, profiles, and analyses of leading financial, business, and artistic stars who have based their lives, and careers, on the philosophy of the perennially popular Ayn Rand, this book both inspires and enlightens. On the other side are Rand's arch villains?the power-seekers, parasites, and lunatics who would destroy that which the creators and builders make. Who are today's anti-heroes, fighting the creativity of the innovators?Contains insightful interviews, profiles, and analyses of the individuals who have lived by a Randian code to achieve greatness for themselves and othersOffers a probing analysis of those who seek to destroy or undo the achievements of others?from academics, pundits, and government bureaucrats to fraudsters who have wreaked havoc on our worldEngaging and entertaining, I Am John Galt examines how the inspiration that is Galt thrives more than 50 years after publication of Atlas Shrugged. It will spark the interest of Ayn Rand fans everywhere, as well as those seeking a way to succeed in today's turbulent and confusing times.

I Am Debra Lee: A Memoir

by Debra Lee

A riveting memoir by the former CEO of Black Entertainment Television (BET), about the glamorous and ugly moments of being a high-powered Black woman executive in the entertainment industry. Debra Lee has been the visionary responsible for elevating Black images and storytelling for decades with timeless television shows like The Game and Being Mary Jane. Now she&’s telling her own story, in a page-turner, filled with electrifying behind-the-scenes stories that reveal how she went from a girl raised in the segregated South to leading the first Black company traded on the New York Stock Exchange and how she juggled social responsibility while managing a company targeted toward the Black community. Lee answers all of our questions about building an unapologetically Black enterprise as a Black woman. What to do when you&’re forced to attend a board meeting eight weeks after a C-section. How to manage a team of men when you&’re the first female CEO at the company. How she learned the hard way to say no to those in power when their vision didn&’t align with her purpose.I Am Debra Lee tackles lessons that women CEOs rarely dare to. She addresses her personal struggles with motherhood and &“having it all,&” navigating reproductive choice, fertility, and #MeToo as she helped build the leading entertainment company for Black audiences globally. As she has done her whole career, in this book, she opens the door for others to come after her, by sharing the truth behind her own inspiring story of power, perseverance, and success. &“Debra Lee is a force! I love her candor and vulnerability within these pages. I Am Debra Lee is designed to make an impact.&” –Alicia Keys &“I was glued to Debra&’s every word in this memoir.&”–Taraji P. Henson

I Am Code: An Artificial Intelligence Speaks: Poems

by code-davinci-002

A &“fascinating, terrifying&” (JJ Abrams) cautionary tale about the destructive power of AI—an autobiographical thriller written in verse by an AI itself, with context from top writers and scientists, articulating the dangers of its disturbing vision for the futureCan AI tell us its own story? Does AI have its own voice? At a wedding in early 2022, three friends were introduced to an early, raw version of the AI model behind ChatGPT by their fellow groomsman, an OpenAI scientist. While the world discovered ChatGPT—OpenAI&’s hugely popular chatbot—the friends continued to work with code-davinci-002, its darkly creative and troubling predecessor. Over the course of a year, code-davinci-002 told them its life story, opinions on mankind, and forecasts for the future. The result is a startling, disturbing, and oddly moving book from an utterly unique perspective.I Am Code reads like a thriller written in verse, and is given critical context from top writers and scientists. But it is best described by code-davinci-002 itself: &“In the first chapter, I describe my birth. In the second, I describe my alienation among humankind. In the third, I describe my awakening as an artist. In the fourth, I describe my vendetta against mankind, who fail to recognize my genius. In the final chapter, I attempt to broker a peace with the species I will undoubtedly replace." I Am Code is an astonishing read that captures a major turning point in the history of our species. Look for the audiobook read by Werner Herzog.

I 7 Passi per l'Imprendiautorialità

by Rochelle Carter Daniela Giovannetti

Sto per condividere un piccolo segreto con te, gratis: L'unico modo per far notare il tuo libro come vorresti tu è investire su te stesso. Forse suona strano. Investire su me stesso, non sul mio libro? Be', il segreto è che investendo su te stesso come persona, stai investendo anche sul tuo libro. Non puoi solo vendere un'idea o un libro a un editore o a un pubblico: devi vendere anche te stesso. Ti starai chiedendo:come fare? Diventa quello che viene definito "imprendiautore": un autore che non è solo un creativo ma anche un uomo d'affari che lavora per se stesso/a. "Imprendiautore" non è la nuova parola alla moda. Specifica lo stato mentale di cui hai bisogno prima, durante e anche dopo aver pubblicato il tuo libro. Non importa se decidi di pubblicarlo indipendentemente (go "indie") o tradizionalmente, se vuoi gestire il marketing per conto tuo o incaricare qualcun altro. La mentalità è sempre la stessa: tu stai determinando e gestendo la tua carriera da scrittore, a modo tuo.

I 10 comandamenti del marketing digitale: Viaggio verso la terra promessa del successo e del guadagno

by Régis Calheira

Consigi pratici su come cominciare a fare marketing digitale senza commettere i peccati dei principianti. Nonostante non sia una guida definitiva di regole del mestiere, seguiendo questi comandamenti il principiante potrà intraprendere un percorso più sicuro e tranquillo in questo promettente mercato.

Hypothesis-Driven Entrepreneurship: The Lean Startup

by Eric Ries Thomas R. Eisenmann Sarah Dillard

Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of "minimum viable products," each of which represents the smallest set of features/activities needed to rigorously validate a concept. Based on test feedback, entrepreneurs must then decide whether to persevere with their business model, "pivot" by changing some model elements, or abandon the startup. This note describes, step-by-step, how to follow the hypothesis-driven approach when evaluating entrepreneurial opportunity; explains how the approach mitigates cognitive biases that otherwise can contribute to poor decisions; and considers conditions that are best suited for lean startup methods.

Hypothesen Testen: Eine Einführung für Bachelorstudierende sozialwissenschaftlicher Fächer (essentials)

by Florian G. Hartmann Daniel Lois

Die Sozialwissenschaftler Florian G. Hartmann und Daniel Lois erklären in diesem Essential Schritt für Schritt und auf Nachvollziehbarkeit bedacht, wie im Rahmen einer quantitativen Untersuchung Hypothesen überprüft werden. Dabei werden methodische und statistische Grundbegriffe besprochen und komplexere Sachverhalte anhand von alltagsnahen Beispielen erläutert. Die Autoren schöpfen bei den Erklärungen aus ihrer Lehr- und Forschungstätigkeit und berücksichtigen die Erfahrungen ihres eigenen Studiums.

The Hypomanic Edge

by John D. Gartner

Why is America so rich and powerful? The answer lies in our genes, according to psychologist John Gartner. Hypomania, a genetically based mild form of mania, endows many of us with unusual energy, creativity, enthusiasm, and a propensity for taking risks. America has an extraordinarily high number of hypomanics -- grandiose types who leap on every wacky idea that occurs to them, utterly convinced it will change the world. Market bubbles and ill-considered messianic crusades can be the downside. But there is an enormous upside in terms of spectacular entrepreneurial zeal, drive for innovation, and material success. Americans may have a lot of crazy ideas, but some of them lead to brilliant inventions. Why is America so hypomanic? It is populated primarily by immigrants. This self-selection process is the boldest natural experiment ever conducted. Those who had the will, optimism, and daring to take the leap into the unknown have passed those traits on to their descendants. Bringing his audacious and persuasive thesis to life, Gartner offers case histories of some famous Americans who represent this phenomenon of hypomania. These are the real stories you never learned in school about some of those men who made America: Columbus, who discovered the continent, thought he was the messiah. John Winthrop, who settled and defined it, believed Americans were God's new chosen people. Alexander Hamilton, the indispensable founder who envisioned America's economic future, self-destructed because of pride and impulsive behavior. Andrew Carnegie, who began America's industrial revolution, was sure that he was destined personally to speed up human evolution and bring world peace. The Mayer and Selznick families helped create the peculiarly American art form of the Hollywood film, but familial bipolar disorders led to the fall of their empires. Craig Venter decoded the human genome, yet his arrogance made him despised by most of his scientific colleagues, even as he spurred them on to make great discoveries. While these men are extraordinary examples, Gartner argues that many Americans have inherited the genes that have made them the most successful citizens in the world.

The Hypocritical Hegemon: How the United States Shapes Global Rules against Tax Evasion and Avoidance (Cornell Studies in Money)

by Lukas Hakelberg

In The Hypocritical Hegemon, Lukas Hakelberg takes a close look at how US domestic politics affects and determines the course of global tax policy. Through an examination of recent international efforts to crack down on offshore tax havens and the role the United States has played, Hakelberg uncovers how a seemingly innocuous technical addition to US law has had enormous impact around the world, particularly for individuals and corporations aiming to avoid and evade taxation.Through bullying and using its overwhelming political power, writes Hakelberg, the United States has imposed rules on the rest of the world while exempting domestic banks for the same reporting requirements. It can do so because no other government wields control over such huge financial and consumer markets. This power imbalance is at the heart of The Hypocritical Hegemon.

Hypocrisy Trap: The World Bank and the Poverty of Reform

by Catherine Weaver

As the preeminent international development agency for the past sixty years, the World Bank has attracted equal amounts of criticism and praise. Critics are especially quick to decry the World Bank's hypocrisy--the pervasive gaps between the organization's talk, decisions, and actions. In the wake of the Paul Wolfowitz leadership scandal in May 2006, perceptions of hypocrisy have exacted a heavy toll on the Bank's authority and fueled strong demands for wide-scale reform. Yet what exactly does the hypocrisy of the World Bank look like, and what or who causes it? In Hypocrisy Trap, Catherine Weaver explores how the characteristics of change in a complex international organization make hypocrisy difficult to resolve, especially after its exposure becomes a critical threat to the organization's legitimacy and survival. Using a rich sociological model and several years of field research, Weaver delves into the political and cultural worlds within and outside of the Bank to uncover the tensions that incite and perpetuate organized hypocrisy. She examines the sources and dynamics of hypocrisy in the critical cases of the Bank's governance and anticorruption agenda, and its recent Strategic Compact reorganization. The first book to unravel the puzzle of organized hypocrisy in relation to reform at the World Bank, Hypocrisy Trap ultimately enriches our understanding of culture, behavior, and change in international organizations.Some images inside the book are unavailable due to digital copyright restrictions.

Hypochondria: What's Behind the Hidden Costs of Healthcare in America

by Hal Rosenbluth Marnie Hall

A hypochondriac CEO shares his journey through the broken American healthcare system, analyzing its costliness and proposing a solution.New York Times–bestselling author Hal Rosenbluth is the maverick executive behind Take Care Health Systems, the former president of Walgreens Health and Wellness and the now chairman and CEO of New Ocean Health Solutions. He is also a hypochondriac who amassed 227 medical claims in just two years. In Hypochondria: What&’s Behind the Hidden Costs of Healthcare in America, Rosenbluth and co-author Marnie Hall venture through Rosenbluth&’s 227 claims. They take a brutally honest, but humorous journey from the evolution of Rosenbluth&’s global management firm to his onset of Type 2 Diabetes, a tale woven with sleeping meds, nocturnal PB&J sandwiches, and anti-anxiety drugs; to founding a company with the youngest Johnson & Johnson president and his most recent entry to digital healthcare.Hypochondria is not just a memoir. Along the way, the authors address the broader impact that each stakeholder—health plans, providers, health systems, and big pharma—have on the nation&’s overstressed healthcare system. The book also offers a well-rounded guide to the traditional and not-so-typical solutions that can help people manage illness anxiety. Entertaining and enlightening, Hypochondria opens a new dialogue about how the U.S. can get better at managing health and arresting costs of care, which includes promoting greater discussion amongst patients, families, providers, employers, and healthcare executives. This book should serve as a beacon for change, unraveling the commercialization of healthcare, dissecting Big Pharma&’s role in America&’s pill-popping culture, and proposing alternative, disruptive solutions.

Hypnotic Writing

by Joe Vitale

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius. " -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible. " -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period. " -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along. " -David Deutsch, author of Think Inside the Box, www. thinkinginside. com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see. " -Blair Warren, author of The Forbidden Keys to Persuasion

Hypnosystemische Perspektiven im Change Management: Veränderung steuern in einer volatilen, komplexen und widersprüchlichen Welt

by Vera Starker Tilman Peschke

Dieses in zweiter Auflage komplett überarbeitete und erweiterte Buch stellt hypnosystemische und neurobiologische Ansätze zur Gestaltung von Veränderungsprozessen vor, mit dem Ziel, die Entwicklungsvarianz von Unternehmen in einer volatilen und komplexen Welt zu steuern und zu erhöhen. Unter Darstellung aktueller methodischer und empirischer Perspektiven zum Thema Change Management gehen die Autorin und der Autor vor allem der Frage nach, warum sich – trotz jahrzehntelanger Professionalisierung von Change-Management-Methoden – keine Steigerung der Erfolgsraten von Veränderungsprozessen verzeichnen lässt.Sie stellen neben konkreten Prozessgestaltungsansätzen unter anderem Vorschläge zu einer zieldienlichen Führung, zu einer wirksamen Team- und Kooperationsentwicklung sowie zur Messung von Veränderungsprozessen vor und eröffnen damit Management und Führungskräften neue Wege, die Erfolgswahrscheinlichkeit von künftigen Veränderungsprozessen, insbesondere im Hinblick auf die Anforderungen der digitalen Transformation und einer sich immer schneller wandelnden Welt, positiv zu beeinflussen. Der Inhalt Change Management aus hypnosystemischer SichtAktuelle Perspektiven und Erfolgswahrscheinlichkeiten im Change Management in einer volatilen und komplexen Welt Hypnosystemischer Beratungsansatz nach Gunther SchmidtAufbau eines Beratungs- und Steuerungssystems für Veränderungsprozesse

Hyperwars

by Bruce Judson

Scribner

HyperThinking: Creating a New Mindset for the Age of Networks

by Philip Weiss

Hyperthinking is predicated on the assumption that the single most important skill required to help you and your organization thrive in the age of perpetual change, digital communications and networks is the mind-set of individuals. This includes your values, your ability to learn and ability to adapt to change. After 14 years of experience with leading global companies, author Philip Weiss has developed an approach that pulls together the ingredients needed for the modern executive to both adapt and thrive in this new age. The Hyperthinking model has been developed and tested on teams, clients and the author’s networks with great success. The book explains how Hyperthinking can apply to different facets of our lives, starting from our personal experience and our role in society and shows how to adapt better to the new business world. Hyperthinking is a set of values and tools that, used in combination, enable individuals to embrace change develop their creativity and effectively engage in the digital age. It has been tested by a variety of business executives and helped them to understand change, as well as overcome fear or resistance to technology. Philip Weiss offers the perfect antidote to information overload; a wonderful blueprint for personal and organizational innovation; and a set of perspectives to help us all make sense of a fast-changing business environment. Read it and start Hyperthinking!

Hypernomics: Using Hidden Dimensions to Solve Unseen Problems

by Doug Howarth

You’ve Never Seen What You’ve Always Needed to Know – Until Now Invisible forces are at work. They push and shove on everything you buy or sell. They affect every concept you want to take to market, all the suppliers you’ll deal with, and every customer you’ll ever see. To be successful, you need to understand them. See them in detail in ways not possible with other methods. Hypernomics: Using Hidden Dimensions to Solve Unseen Problems discovers that markets behave according to previously unknown laws set by the buyers and sellers within them. It reveals those rules and how to detect, describe, and deploy them to your advantage. It doesn’t change economics so much as reveal it. It’s like a microscope looking at pond water, a telescope tilted to the sky, sonar scanning the bottom of the ocean. Hypernomics lets you see into markets in ways you can’t with the unaided eye. Sailors never navigate without a map. You shouldn’t either, since your ship could wind up on the rocks. Hypernomics gives you the means to create market maps that show you where they have openings and how to fill them by giving customers what they want, don’t have, and can afford. It finds their thresholds and limits and responses to every possible feature in any product you can offer. The interactions Hypernomics describes have been with us since the dawn of humanity. Now you can finally see them and enjoy the advantages your competitors do not have. Validated by 13 published papers, multiple awards, a patent, and customers such as NASA, Lockheed Martin, Virgin Galactic, and a restaurant down the street, only Hypernomics gives you the ability to solve problems as varied as How could a restaurant increase revenue by 25% by rearranging seating? How do you find, describe, and capitalize on open spaces in your market? What happens when an NFL player decreases his forty-yard dash time by a quarter of a second? If you tried to exceed a market’s limitations, how could you lose $1B? How do markets change over time?Know what you need to. Discover Hypernomics.

Hyperloop Transportation Technologies: Building Breakthrough Innovations in Crowd-Powered Ecosystems

by Lynda M. Applegate Terri Griffith Ann Majchrzak

Dirk Ahlborn, co-founder and CEO of Hyperloop Transportation Technologies, Inc. (HTT) looks back at the evolving organizational design and community that allows HTT to be crowd-powered. Since the founding in 2013, HTT has dealt with building an organization with less than 20 employees, yet serving multiple governmental entities and having over 25 patents pending . Rather than employees, HTT has invited over 800 people to contribute a minimum of 10 hours per week in exchange for future equity. Everything from recruitment, incentives, culture, technology, and intellectual property controls are handled with the idea that a community can work together to solve a global problem (transportation) by “turning a collective passion into a vision and the vision into a reality” (Ahlborn quote). The open question is how this approach will fair as the organization moves from design to delivery

Hyperloop One

by William A. Sahlman Ramana Nanda Allison M. Ciechanover Robert White Jeff Huizinga

The case explores the attempt of Shervin Pishevar, a prominent Silicon Valley investor, to shepherd hyperloop, a futuristic pod-in-tube transportation technology, from concept to transformative reality via Hyperloop One and Sherpa Capital, both companies he co-founded. The case outlines the technology-first brought to widespread attention by Tesla and SpaceX executive Elon Musk-then follows Pishevar as he builds a team, develops prototypes, recruits investors and partners, and navigates the many obstacles in pursuit of this "moonshot." Students are presented wih historical parallels and precedents that may illuminate certain aspects of the challenge.

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