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Macroeconomics: Principles, Problems, and Policies (Sixteenth Edition)
by Campbell Mcconnell Stanley L. BrueRevisions of previous books by the authors on macroeconomics and microeconomics. They have been updated to reflect the latest developments in economics. They feature a fully integrated global perspective and a new design and art programme.
Financial Markets and Institutions (Second Edition)
by Anthony Saunders Marcia Millon CornettSpecial emphasis is also put on new areas of operations such as asset securitization, off-balance-sheet activities, and globalization of financial services.
Management Information Systems: Managing Information Technology in the Business Enterprise (6th edition)
by James A. O'BrienThis book will be very much useful for business students who must be conversant with the tools of MIS to become successful managers and entrepreneurs. Students learn how Information Technology provides them with a powerful managerial resource that can help manage business operations, make better decisions, and gain competitive advantages.
Economics: Principles, Problems, and Policies (16th edition)
by Campbell R. Mcconnell Stanley L. BrueThe sixteenth edition is accompanied by and integrated with a phenomenal new enhancement, Discover Econ with Paul Solman Videos that brings to economics education an entirely new level of excellence and excitement not possible in earlier editions. This new program which consists of video tutorials by Paul Solman, interactive exercises and testing promises to set a new standard in the ease and excellence of economics instruction.
Business and Society: Corporate Strategy, Public Policy and Ethics 10th ed.
by James E. Post Anne T. Lawrence James WeberPost, Lawrence, and Weber discuss the social and ethical impacts of business.
Contemporary Advertising
by William A. ArensThe subtle force of advertising reaches out and touches everyone living and working in the modern world today.
Personal Finance, 6th Edition
by Jack R. Kapoor Les R. Dlabay Robert J. HughesFinancial planning for life -- from career strategies and consumer credit to investments and taxes to retirement and estate planning -- this handbook covers everything for making those all-important decisions.
Economics (Fifteenth edition)
by Campbell R. Mcconnell Stanley L. BrueMcConnell-Brue's Economics 15e is the best-selling textbook and has been teaching students in a clear, unbiased way for 40 years. The 14th edition grew market share because of its clear and careful treatment of principles of economics concepts, its balanced coverage, and its patient explanations. More students have learned their principles of Economics from McConnell-Brue than any other text--12 million of them. The 15th edition is a substantial revision that delivers a tighter, modern, Internet-savvy book.
Business Dynamics: Systems Thinking and Modeling for a Complex World
by John D. StermanThe field of system dynamics was created in 1956 under the leadership of MIT Professor Jay W. Forrester to evaluate how alternative policies affect growth, stability, fluctuation, and changing behavior in corporations, cities, and countries. Forrester founded the System Dynamics Program in the Alfred P. Sloan School of Management at MIT. John Sterman is currently Director of the System Dynamics Group at MIT. This text is a summary of the wisdom and knowledge gathered over more than twenty years of research dedicated to the study of practical methods for systems thinking and the dynamic modeling of complex systems
What to Sell on eBay and Where to Get It
by Chris Malta Lisa SuttoraLearn to generate product ideas, research your markets, diversify your product line, and build a direct supply of inventory. Using the proven strategies in this book, you'll be able to find the products that will fuel your business for the long term.
The Tao Of Twitter: Changing Your Life And Business 140 Characters At A Time
by Mark SchaeferYou’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!
McGraw-Hill Education GMAT Premium 2015
by James Hasik Stacey Rudnick Ryan HackneyMcGraw-Hill Education: GMAT Premium's innovative approach guides you through a comprehensive preparation program that you can tailor to your academic lifestyle. Obsessed with practice tests? You'll find 10 full-length practice exams via this book and online. Like to study on your laptop? Use the online practice tests. Wondering how to organize your studies? Customize your study plan with the Test Planner app. Are you a better visual learner? We have 11 online coaching videos to help.
The Membership Economy: Find Your Super Users, Master the Forever Transaction, And Build Recurring Revenue
by Robbie Kellman BaxterIn today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expert consultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You'll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You'll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you'll discover what works, and what doesn't, from some of the key players in the new membership economy. It's not about ownership; it's about access, options, and freedom. When you join forces with your customers, membership has its rewards--for you, your company, and your continued success.
Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior (Second Edition)
by Kerry Patterson Joseph Grenny Ron Mcmillan Al Switzler David Maxfield.In this UPDATED SECOND EDITION (first edition titled "Crucial Confrontations"), you'll learn how to hold anyone accountable, master performance discussions, and get results. Everyone knows how to run for cover, or, if sufficiently provoked, step up to problems in a way that causes a real ruckus. Crucial Accountability teaches you how to deal with violated expectations in a way that solves the problem at hand without harming the relationship--and, in fact, even strengthens it. Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently.
Thinkers 50 Strategy: The Art and Science of Strategy Creation and Execution
by Stuart Crainer Des DearloveThe World's Leading Business Minds on Today's Most Critical Challenges Featuring W. Chan Kim, Renee Mauborgne, Rita McGrath, Richard D'Aveni, Gary Hamel, Chris Zook, Pankaj Ghemawat, and others "Thinkers50 creates its own honor society as an authoritative ranking of the most influential business thinkers on earth. " -- Forbes. com The ability to strategize is one of the most vital talents of any manager--whether you run your own business, manage a small department, or sit at the helm of a global corporation. And the more competitive business gets, the more important clear, creative strategic thinking is. Revealing breakthrough concepts from today's most innovative business minds, Thinkers50 Strategy helps you seize the competitive edge by arming you with the very latest thinking in business strategy. Stuart Crainer and Des Dearlove, creators of Thinkers50, begin by tackling the foundational question "What is strategy?" using the ideas and concepts of thought leaders from the Thinkers50 list. From there, they provide unparalleled insight into modern strategicmanagement in easy-to-understand language. Chapters include: Understanding Competitive Advantage Hypercompetition and Beyond Exploring Blue Oceans Strategy in Action Where Strategy Meets Society Where Strategy Meets the World Each book in the Thinkers50 series provides authoritative explanations of the concepts, ideas, and practices that are making a difference today, including specific examples and cases drawn from the original sources. Align yourself with the best and brightest businessthought leaders on the scene today. The most forward-looking business strategy guide available, Thinkers50 Strategy distills the wisdom of the world's leading thinkers on the subject--all in a compact one-stop guide.
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers By Marketing Less
by Joe PulizziOne of FORTUNE Magazine''s Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers'' digital space? EPIC CONTENT MARKETING One of the world''s leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about. Epic Content Marketing takes you step-by-stepthrough the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It''s how to position your business as a trusted expert in its industry. It''s what customers share and talk about. Once we hook customers with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything youneed to: Determine what your content niche should be to attract and retain customers Discover and develop your content marketing mission statement Set up a process for creating and curating epic content Learn how to leverage social and e-mail channels to create--and grow--your audience Measure the performance of your content--and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you''re the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now! PRAISE FOR EPIC CONTENT MARKETING "From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world--instantly usable and useful for any business. " -- Don Schultz, the "father of integrated marketing," Professor Emeritus at Northwestern University''s Medill School of Journalism, and author of 13 books "Joe Pulizzi''s ideas are so consistently . . . well, epic (!) that they really don''t need any endorsement by anyone. But here's mine anyway: You don''t need MORE content. You need the right kind of content,strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again. " -- Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfs "As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share. " -- David Meerman Scott, marketing strategist and bestselling author ofThe New Rules of Marketing and PR "This is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now. " -- Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola Company "You could say that Joe Pulizzi wrote the book on content marketing, but now it''s more than just a saying. It''s what you're holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way. " -- Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete "Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages. " -- Jay Baer, New York Times
Infiltrated: How to Stop the Insiders and Activists Who Are Exploiting the Financial Crisis to Control Our Lives and Our Fortunes
by Jay W. RichardsWhat Every American Needs to Know About the War on Free Enterprise--and Freedom Itself. America: be warned. A new wave of financial reformers has infiltrated our public institutions at both the state and national levels. A growing army of self-proclaimed activists, philanthropists, and politicians has infiltrated not only the Consumer Financial Protection Bureau, but the FDIC, the Treasury, and other regulatory agencies. This explosive new book from New York Times bestselling author Jay W.
Influencer: The New Science of Leading Change (2nd Edition)
by Joseph Grenny Kerry Patterson David Maxfield Ron Mcmillan Al SwitzlerA thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life.
Social Entrepreneurship for the 21st Century: Innovation Across The Nonprofit, Private, and Public Sectors
by Georgia Levenson KeohaneARE YOU READY FOR THE SOCIAL ENTREPRENEURSHIP REVOLUTION? "In her book Social Entrepreneurship for the 21st Century, Georgia Levenson Keohane provides a great insight into the emergence of social business and entrepreneurship. Her work provides a clear-sighted analysis of the many different dynamics at play as we test new models and solutions for global economic change. " --MUHAMMAD YUNUS, 2006 Nobel Peace Laureate, author of Banker to the Poor "Entrepreneurship and venture thinking don''t reside only in Silicon Valley; they can be found in the nonprofit sector, and they are changing the social fabric of nations and cultures around the world. Just how the nonprofit sector has evolved into a powerful agent of social change is the story expertly told by Georgia Levenson Keohane in Social Entrepreneurship for the 21st Century. This is a hugely important book for those who want to understand the nonprofit world and its evolving role. " --ELIOT SPITZER, former governor of New Yorkand host of Current TV''s Viewpoint "A timely, comprehensive, and well-written perspective on one of the most powerful, positive forces for social change in our world today. Keohane''s book not only synthesizes her state-of-the-art knowledge of the field, but brings new insight into impact investing, the growing role of the social capital markets, the essentiality of valid performance measures, and the blurring of the lines between the social, public, and private sectors. " --WILLIAM F. MEEHAN III, Raccoon Partners Lecturer in Management, Stanford Graduate School of Business and Director Emeritus, McKinsey and Company "There''s been much talk of a ''social entrepreneurship'' movement over the past decade. But what is it? How new is it? How has it influenced nonprofits as well as the private and public sectors? What are its virtues and its limitations? What risks are there in its embrace? Georgia Levenson Keohane has provided the most comprehensive, deeply researched, critical examination of social entrepreneurship to date. " --PHIL BUCHANAN, president of the Center for Effective Philanthropy Modern social entrepreneurship is transforming the way we invest our money and change the world. Within 10 years, investors will channel hundreds of billions of dollars to achieve positive social and environmental impact in housing, health, education, energy, and financial services across the globe. While there are extraordinary financial and social gains to be made, many unanswered questions remain. What''s the best way to harness markets to promote social change? And what kinds of investments can we make across the nonprofit, private, and public sectors to achieve a more shared prosperity? This book demystifies the complex world of social entrepreneurship, providing all the information you need to understand social investment and innovation, whether you’re a private investor, policymaker, nonprofit manager, or passionate and engaged donor. In clear and straightforward language, former McKinsey executive Georgia Levenson Keohane charts the development of what the New York Times calls "the emerging hybrid of philanthropy and private equity. " In Social Entrepreneurship for the 21st Century, a must-read for anyone interested in innovative solutions to social problems, Keohane: Shows how social entrepreneurship has radically transformed the nonprofit, private, and public sectors Explores the promise of impact investing--what it really is and how it works Illuminates the challenges of bringing billions of dollars in private capital to bear on social problems Identifies smart public policies that promote social innovation at the local and national levels Recommends specific investment opportunities you can act on now With in-depth coverage of cutting-edge social programs and philanthropic initiatives, Social Entrepreneurship for the 21st Century provides the knowledge and tools you need to be a responsibly engaged investor and citizen in the coming decades.
The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything
by Matthew MayWinner of a 2013 Small Business Book Award for Economics The world is more overwhelming than ever before. Our work is deeper and more demanding than ever. Our businesses are more complicated and difficult to manage than ever. Our economy is more uncertain than ever. Our resources are scarcer than ever. There is endless choice and feature overkill in all but the best experiences. Everybody knows everything about us. The simple life is a thing of the past. Everywhere, there's too much of the wrong stuff and not enough of the right. The noise is deafening, the signal weak. Everything is too complicated and time-sucking. Welcome to the age of excess everything. Success in this new age looks different and demands a new skill: Subtraction. Subtraction is defined simply as the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly . . . or the discipline to refrain from adding it in the first place. And if subtraction is the new skill to be acquired, we need a guide to developing it. Enter The Laws of Subtraction. Through a dozen of the most compelling stories of breakthrough innovation culled from 2,000 cases and bolstered by uniquely personal essays contributed by over 50 of the most creative minds in business today, The Laws of Subtraction outlines six simple rules for winning in the age of excess everything, and delivers a single yet powerful idea: When you remove just the right things in just the right way, something very good happens. The Laws of Subtraction features contributions by over 50 highly regarded thinkers, creatives, and executives. On Law #1: What Isn't There Can Often Trump What Is "When you reduce the number of doors that someone can walk through, more people walk through the one that you want them to walk through. " -- SCOTT BELSKY, founder and CEO of Behance and author of Making Ideas Happen On Law #2: The Simplest Rules Create the Most Effective Experience "Keeping it simple isn't easy. By exploiting subtraction in innovation, we've been able to create an environment of freedom and creativity that allows us to thrive. " -- BRAD SMITH, CEO, Intuit On Law #3: Limiting Information Engages the Imagination "Subtraction can mean the difference between a highly persuasive presentation and a long, convoluted, and confusing one. Why say more when you can say less?" -- CARMINE GALLO, author of The Apple Experience On Law #4: Creativity Thrives Under Intelligent Constraints "Here's the key to the conundrum for managers who want to stoke the innovation fire: That close cousin of scarcity, constraint, can indeed foster creativity. " -- TERESA AMABILE, author of The Progress Principle On Law #5: Break Is the Important Part of Breakthrough "If you kill the butterflies in your stomach, you'll kill the dream. Embrace the feeling. Save the butterflies. " -- JONATHAN FIELDS, author of Uncertainty On Law #6: Doing Something Isn't Always Better Than Doing Nothing "When we're faced with the greatest odds against us, often we need to edit rather than add. " -- CHIP CONLEY, cofounder of Joie de Vivre Hospitality and author of Emotional Equations
Reader-Friendly Reports: A No-Nonsense Guide To Effective Writing For MBAs, Consultants, And Other Professionals
by Carter A. DanielFor more than 30 years, Carter A. Daniel has been teaching MBA students at Rutgers University the art of effective business communication with the aid of his eminently practical guide Reader-Friendly Reports. <P><P> Now available to the public for the first time, this beloved resource gives you everything you need to translate your hard-won figures, conclusions, and insights into concise and powerful reports. No definition of communication, no history, no theory, no diagrams Reader-Friendly Reports simply shows you how to: <P><P> Target your audience <br>Determine your purpose <br>Develop your points <br>Organize your ideas <br>Make smooth transitions <br>Conduct research <br>Illustrate with clear graphs and charts <P><P>Reader-Friendly Reports (the “Daniel Manual”) is the A to Z guide to ensuring you meet your first priority: making sure people can understand and remember your report from beginning to end.
Economics Demystified
by Melanie Fox Eric DodgeAll the information you need--quick, easy, and ON THE MONEY ECON. Do these letters make you sweat? You're not alone. From college freshmen to PhD students, economics tops the list of panic-inducing classes. But help has arrived. Economics DeMYSTiFieD is a curriculum-based, self-teaching guide that makes learning this important business topic easier than ever. Filled with illustrations, plain-English explanations, and real-life examples, it starts with the fundamentals and eases you into the more complicated theories, concepts, and mathematical formulas. When it comes to making this complex topic easy to grasp, Economics DeMYSTiFieD corners the market. This fast and easy guide features: Expert overviews of key topics, including supply and demand, macro- and microeconomics, consumer price index, and monetary policy Chapter-ending quizzes and a final exam for charting your progress Math equations you can work out to bolster your comprehension Special-focus chapters on the environment, healthcare, and insurance Simple enough for a beginner, but challenging enough for an advanced student, Economics DeMYSTiFieD is your shortcut to mastery of this otherwise perplexing subject.
Riding The Waves Of Culture: Understanding Diversity In Global Business
by Fons Trompenaars Charles Hampden-TurnerSince its original publication, Riding the Waves of Culture has been considered the definitive guide to one of the 21st century’s most pressing management concerns—effectively leading people and organizations in an increasingly global business environment. <p><p> Today’s business landscape is barely a shadow of what it was only a few years ago, when managers’ main concerns were being aware of cultural differences and preventing embarrassments. Now, you must take it a step further to leverage cultural differences for maximum competitive advantage. <p> The highly anticipated third edition of this business classic brings you completely up-to-date in a world transformed by radical changes in politics, society, the economy, and technology. Retaining its detailed descriptions of the underlying cultural frameworks that affect day-to-day business, Riding the Waves of Culture, Third Edition, provides new, evidence-based information and insight on: <p> M&A—how dealing with (national and corporate) cultural differences can enhance and improve chances of success in these often risky endeavors <p> An Increasingly Diverse Business World—including improved and expanded measurements of competences, dilemmas and their reconciliations, servant leadership, innovation, and remote-team effectiveness <p> Cultural Convergence—analysis of changes in the past 25 years bringing the world closer to a single “global village” <p> The ability to lead effectively in a global business environment is perhaps the most valuable skill anyone can bring to an organization. The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture doesn’t just help you stay afloat in today’s diverse work environment; it provides the knowledge you need to seize the advantage and compete for the long run.
One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
by Stephen KeyFor as long as you can remember, you've had a dream. You've longed to see your product idea come to fruition so you never have to work for anyone else again. Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan's WallBall®, the Spinformation® rotating label, and HotPicks® guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn't look back. You can do it, too. All you need is One Simple Idea. In this book, Key reveals the secrets that helped him and thousands of his students--including bestselling author Tim Ferriss--turn their creativity into a passive income generator by "renting" an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don't want to do. You'll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to: * Keep your ideas safe--without spending time and money on a patent * Be your own boss--without formally opening a business * See your product go to market--without footing a dime in expenses * Make potentially big money--without quitting your day job The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need "freelancers" like Key--and you--to provide creative, marketable ideas for new offerings. With One Simple Idea, there's no prototyping, no patents, and, best of all, no risk. You can make the system work for you--rather than the other way around. Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue.
High-Velocity Edge: How Market Leaders Leverage Operational Excellence To Beat The Competition
by Steven J. SpearWhatever kind of company you operate― from technology to finance to healthcare― mastery of these four key capabilities will put you on the fast track to operational excellence, where you will generate faster, better results―using less capital and fewer resources. 1. Build a system of “dynamic discovery” designed to reveal operational problems and weaknesses as they arise. 2. Attack and solve problems when and where they occur, converting weaknesses into strengths. 3. Disseminate knowledge gained from solving local problems throughout the company as a whole. 4. Create managers invested in developing everyone’s capacity to continually innovate and improve.