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Health Communication Theory (Foundations of Communication Theory Series)
by Teresa L. Thompson Peter J. SchulzAssembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike Health Communication Theory is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes and health care delivery. This timely volume provides easy access to the key theoretical foundations on which health communication theory and practice are based. Students and future practitioners are taught how to design theoretically-grounded research, interventions, and campaigns, while established scholars are presented with new and developing theoretical frameworks to apply to their work. Divided into three parts, the volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural Variance Model. Part Two focuses on interpersonal communication and family interaction theories, provider-patient interaction frameworks, and public relations and organizational theories. The final part of the volume centers on theories relevant to information processing and cognition, affective impact, behavior, message effects, and socio-psychology and sociology. Edited by two internationally-recognized experts with extensive editorial and scholarly experience, this first-of-its-kind volume: Provides original chapters written by a group of global scholars working in health communication theory Covers theories unique to interpersonal and organizational contexts, and to health campaigns and media issues Emphasizes the interdisciplinary and collaborative nature of health communication research Includes overviews of basic health communication theory and application Features commentary on future directions in health communication theory Health Communication Theory is an indispensable resource for advanced undergraduate and graduate students studying health communication, and for both new and established scholars looking to familiarize themselves with the area of study or seeking a new theoretical frameworks for their research and practice.
Health Communication Message Design: Theory and Practice
by Hyunyi ChoThe desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.
Health Communication in the 21st Century
by Lisa Sparks H. Dan O'Hair Kevin B. WrightThis popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform.Fully revised second edition of this popular and authoritative textIncludes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communicationNew case studies, examples, and updated glossary keep the work relevant and student-friendlyProvides effective strategies for healthcare organizations and individuals in communicating with patientsUpdated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright
Health Communication in Practice: A Case Study Approach (Routledge Communication Series)
by Eileen Berlin RayHealth Communication in Practice: A Case Study Approach offers a comprehensive examination of the complex nature of health-related communication. This text contains detailed case studies that demonstrate in-depth applications of communication theory in real-life situations.With chapters written by medical practitioners as well as communication scholars, the cases included herein cover a variety of topics, populations, contexts and issues in health communication, including:*provider-recipient communication and its importance to subsequent diagnosis and treatment;*decision-making;*social identity, particularly how people redefine and renegotiate their social identity;*communication dynamics within families and with health care providers through unexpected health situations;*delivery of health care; and*health campaigns designed to disseminate health-related information and change behaviors.Reflecting the changes in health communication scholarship and education over the past decade, chapters also explore current topics such as delivering bad news, genetic testing, intercultural communication, grieving families, and international health campaigns. A list of relevant concepts and definitions is included at the end of each case to help students make connections between the scenario and the communication theories it reflects.With its breadth of coverage and applied, practical approach, this timely and insightful text will serve as required reading in courses addressing the application of communication theory in a health-related context.
Health Communication and Mass Media: An Integrated Approach to Policy and Practice
by Rukhsana Ahmed Benjamin R. BatesHealth Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.
Health Communication: Theory, Method, and Application
by Nancy Grant HarringtonHealth Communication provides coverage of the major areas of interest in the field of health communication, including interpersonal, organizational, and health media. It takes an in-depth approach to health communication research by analyzing and critically evaluating research conducted across multiple paradigmatic perspectives. This edited textbook includes chapters covering such topics as: interpersonal health communication issues, challenges, and complexities in health communication, communication aspects of health behaviors and conditions, organizational issues in health communication, and media and eHealth research. Chapters have been contributed by noted researchers and educators in health communication and represent the current state of the field. They offer pedagogical features that will prove useful to students and instructors of health communication, such as sidebars, summary boxes, suggestions for in-class activities, discussion questions, and lists of additional resources. A companion website provides online resources for use with this text, including: For students: Test questions Downloadable flash cards Exam study guides For instructors: PowerPoint slides Sample syllabi Sample assignments Developed for use in upper-level health communication courses, this text represents the breadth and depth of health communication theory and research as it exists today.
Health and Wellness Measurement Approaches for Mobile Healthcare (SpringerBriefs in Applied Sciences and Technology)
by Gita Khalili Moghaddam Christopher R. LoweThis book reviews existing sensor technologies that are now being coupled with computational intelligence for the remote monitoring of physical activity and ex vivo biosignatures. In today’s frenetic world, consumers are becoming ever more demanding: they want to control every aspect of their lives and look for options specifically tailored to their individual needs. In many cases, suppliers are catering to these new demands; as a result, clothing, food, social media, fitness and banking services are all being democratised to the individual. Healthcare provision has finally caught up to this trend and is currently being rebooted to offer personalised solutions, while simultaneously creating a more effective, scalable and cost-effective system for all. The desire for personalisation, home monitoring and treatment, and provision of care in remote locations or in emerging and impoverished nations that lack a fixed infrastructure, is leading to the realisation that mobile technology might be the best candidate for achieving these goals. A combination of several technological, healthcare and financial factors are driving this trend to create a new healthcare model that stresses preventative ‘health-care’ rather than ‘sick-care’, and a shift from volume to value. Mobile healthcare (mhealth), which could also be termed the “internet of people”, refers to the integration of sensors and smartphones to gather and interpret clinical data from patients in real-time. Most importantly, with an ageing population suffering multiple morbidities, mhealth could provide healthcare solutions to enhance chronically ill patients’ quality of life.
Health and the New Media: Technologies Transforming Personal and Public Health (Routledge Communication Series)
by Linda M. HarrisThis book presents an evaluation framework for assessing the impact of the new media on the health care system by juxtaposing characteristics of emerging information and communication technologies (interactive, seamlessly connected, and user-driven) and health care objectives (to increase access, improve quality, and manage costs). Each chapter provides a unique set of tools and perspectives on how to harness these new media to improve individual health and the health care delivery system. This innovative volume has also stimulated the creation of a "Forum on Health and the New Media" on the World Wide Web (http://Health.Dartmouth.edu/NewMedia/). The forum offers highlights of the book as well as links to the authors and related web sites.The volume is divided into six sections as follows: *The "Overview" juxtaposes characteristics of the new media (interactive, connected, and user-driven) with the three criteria for health care improvement: increased access, improved quality, and cost management. It offers a New Media and Health Care matrix of criteria for building and evaluating emerging health care systems.*The "Delivery" -- how new media can enhance the delivery of health care -- includes chapters on: managed care, demand management and self-care, telemedicine for rural residents, and how the Internet can be used to facilitate collaboration among health researchers and providers.*Health Information -- the life blood of health care -- addresses the potential for: extending the traditional flow of health information (from researchers to providers) to reach patients who want to share in decisions about their care; and the federal government's role in providing health information to the public.*Health Education discusses: integrating multimedia health programming for public schools; using networked multimedia and simulation technologies and new learning theories that promise to transform public health education; and educating health providers and patients through interactive media and drama.*Potholes Along the Highway provides a sobering balance to otherwise rather optimistic assumptions that a national information infrastructure will be forthcoming. *The New Media: Annotated Glossary provides computing and networking technology tools for readers who are not fluent in cyberlanguage.
The Healing Heart for Families: Storytelling to Encourage Caring and Healthy Families
by David H. Albert Nancy Mellon Allison M. CoxThe Healing Heart provides powerful examples of the use of stories and storytelling in encouraging resiliency, empathy, respect, and healing. These engaging books contain stories, and narratives about the use of the stories in activities with different populations (children, teens, those with disabilities, seniors, inmates, etc.) or which address specific social or community problems (addictions, poverty, violence, racism, environmental degra-dation, homelessness, abuse).The books are a collective effort containing the expertise of more than 60 storytellers and health professionals who illustrate the power of story in moving others to commitment and action, in building self-esteem and mutual respect.The Healing Heart ~ Families focuses on families, dealing specifically with healing through story, health promotion, disease prevention, early childhood intervention, children with medical problems, adopting families, schools, sexual identities, grief, and spiritual healing. The Healing Heart ~ Communities focuses on community-building, with sections on youth, violence prevention, poverty, domestic violence, substance abuse and addiction, racism, elders, culture, environmental protection, homelessness, and community development.Allison Cox is a therapist and Prevention Specialist, in Tacoma, Washington, with 20 years experience as a professional storyteller, and is a founder of the Healing Story Alliance--part of the National Storytelling Network.David Albert is a storyteller, writer, and Senior Planner and Policy Analyst with the Washington State Division of Alcohol and Substance Abuse, and a contributor to Spinning Tales, Weaving Hope (New Society, 2002).
Head's Broadcasting in America: A Survey of Electronic Media (1-download)
by Michael A. McGregor Paul D. Driscoll Walter McdowellAfter fifty years of market prominence and incredible demand from loyal users, Head’s Broadcasting in America’s tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami. Head’s Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
Headlines from the Holy Land: Reporting the Israeli-palestinian Conflict
by James RodgersTied by history, politics, and faith to all corners of the globe, the Israeli-Palestinian conflict fascinates and infuriates people across the world. Based on new archive research and original interviews, Headlines from the Holy Land explains why this fiercely contested region exerts such a pull over leading correspondents and diplomats.
Headlines From the Heartland: Reinventing the Hindi Public Sphere
by Sevanti NinanIn the 1990s a newspaper revolution began blowing across northern and central India. In these Hindi-speaking states, when literacy levels rose, communications expanded, and purchasing power climbed, Hindi newspapers followed-picking up readers in small towns and villages. Even while these newspapers surged to the top of national readership charts, they localised furiously in the race for readers. But in this universe of local news, questions arose about what localisation was doing to regional identity and consciousness. Using notes from her pioneering field-study in eight states, Sevanti Ninan brings alive India′s ongoing rural newspaper revolution, and its impact on politics, administration and society. Set against the socio-economic and political changes in the countryside, it is a remarkable story of how journalism flowered in unexpected and unorthodox ways, and colourful media marketing unfurled in the Hindi heartland.
Headlines and Hedgerows: A Memoir
by John CravenTake a trip down memory lane with the memoir from national TV treasure John Craven, as he recounts both the highs and lows of one of the longest entertaining careers in history, and the people and animals that have helped to shape it. _______'A cracking read' Chris Evans, Virgin Radio Breakfast Show_______He began by reading the front page of the evening newspaper in the kitchen to his mother and aunt. Since then he's spoken into microphones to the nation on the BBC almost every week for more than half a century and is one of the most-beloved broadcasters of our time. Presenter of treasured programmes Newsround, Countryfile and Swap Shop, John brought us the headlines and breaking news of our childhood and later helped us discover the magic and wonder of the British countryside. Now, in his first ever autobiography, he recounts a life in news starting with the Grimthorpe Street Gazette, the handwritten newspaper he produced in his early teens - just one copy at a time, so small beginnings. Later, broadcasting on television to millions of children, his casual style of news-reading even found his jumpers making news. He writes about his childhood, his career and the people, events - and animals - that have shaped his life. This is John Craven. And this is the story behind the man so many of us grew up watching on our television screens._______'Magical memoirs. A BBC legend. A broadcasting icon. The best bits from cub reporter to Countryfile . . . his early career sounds like a riot' Daily Mail
Head First WordPress
by Jeff SiartoAuthor Siarto, an experienced WordPress user and web designer, unlocks the mysteries of the WordPress platform in this well-illustrated reference. The author uses a conversational and frequently humorous approach to demonstrate how to customize blogs with URLs and templates, how to embed video and audio, support several authors, set up podcasts, cache pages for a faster website, avoid hackers, and manage websites with WordPress. Annotation ©2011 Book News, Inc. , Portland, OR (booknews. com)
Head First WordPress: A Brain-Friendly Guide to Creating Your Own Custom WordPress Blog
by Jeff SiartoWhether you’re promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex features of WordPress 3.0 to make your website work well, too.You’ll learn how to move beyond the standard WordPress look and feel by customizing your blog with your own URL, templates, plugin functionality, and more. As you learn, you’ll be working with real WordPress files: The book’s website provides pre-fab WordPress themes to download and work with as you follow along with the text.Gain immediate experience with WordPress 3.0, the June 2010 release of the softwareGet your site up and running by setting up a MySQL database and creating configuration filesWork with the Wordpress platform to create posts and pages, learn the difference between tags and categories, edit content, moderate comments, and manage spamExplore how to extend Wordpress with plugins and templatesConvert custom designs (in HTML and CSS) into functional themes and use them in WordPressWe think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First WordPress uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.
HDTV and the Transition to Digital Broadcasting: Understanding New Television Technologies
by Philip J. CianciHDTV and the Transition to Digital Broadcasting bridges the gap between non-technical personnel (management and creative) and technical by giving you a working knowledge of digital television technology, a clear understanding of the challenges of HDTV and digital broadcasting, and a scope of the ramifications of HDTV in the consumer space. Topics include methodologies and issues in HD production and distribution, as well as HDTV's impact on the future of the media business. This book contains sidebars and system diagrams that illustrate examples of broadcaster implementation of HD and HD equipment. Additionally, future trends including the integration of broadcast engineering and IT, control and descriptive metadata, DTV interactivity and personalization are explored.
HD Radio Implementation: The Field Guide for Facility Conversion
by Thomas R. RayTake the mystery out of the conversion to HD Radio transmission with this hands-on approach to implementation. HD Radio Implementation will take this new subject and make it familiar. With details and descriptions of what HD Radio is, what changes are necessary and unnecessary in the studio, STL path and audio chain, it takes this new technology and makes it friendly so you can successfully convert your station. After reading this book, you will come away with an understanding of how to implement HD Radio for your facility with a minimum of hassles. It is intended to be read and understood by the station Engineer, but the General Manager, Program Director and Operations Director will be able to understand the nature of HD Radio and how it will affect their facility.
HBR's 20-Minute Manager Boxed Set
by Harvard Business ReviewAnthology containing: Presentations (20-Minute Manager Series) Creating Business Plans (20-Minute Manager Series) Giving Effective Feedback (20-Minute Manager Series) Delegating Work (20-Minute Manager Series) Finance Basics (20-Minute Manager Series) Getting Work Done (20-Minute Manager Series) Managing Time (20-Minute Manager Series) Running Meetings (20-Minute Manager Series) Managing Up (20-Minute Manager Series) Managing Projects (20-Minute Manager Series)
HBR's 10 Must Reads on Communication (with featured article The Necessary Art of Persuasion, by Jay A. Conger)
by Harvard Business ReviewNEW from the bestselling HBR's 10 Must Reads series.The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact-no matter what the situation.Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea-successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders' decision-making styles Frame goals around common interests Build consensus and win supportLooking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:HBR's 10 Must Reads: The EssentialsHBR's 10 Must Reads on CollaborationHBR's 10 Must Reads on InnovationHBR's 10 Must Reads on LeadershipHBR's 10 Must Reads on Making Smart DecisionsHBR's 10 Must Reads on Managing YourselfHBR's 10 Must Reads on Strategic MarketingHBR's 10 Must Reads on Teams
HBR's 10 Must Reads on Communication (with featured article The Necessary Art of Persuasion, by Jay A. Conger)
by Harvard Business ReviewNEW from the bestselling HBR's 10 Must Reads series.The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact-no matter what the situation.Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea-successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders' decision-making styles Frame goals around common interests Build consensus and win supportLooking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:HBR's 10 Must Reads: The EssentialsHBR's 10 Must Reads on CollaborationHBR's 10 Must Reads on InnovationHBR's 10 Must Reads on LeadershipHBR's 10 Must Reads on Making Smart DecisionsHBR's 10 Must Reads on Managing YourselfHBR's 10 Must Reads on Strategic MarketingHBR's 10 Must Reads on Teams
HBR's 10 Must Reads on Communication (with featured article The Necessary Art of Persuasion, by Jay A. Conger)
by Harvard Business ReviewNEW from the bestselling HBR's 10 Must Reads series.The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact-no matter what the situation.Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea-successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders' decision-making styles Frame goals around common interests Build consensus and win supportLooking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:HBR's 10 Must Reads: The EssentialsHBR's 10 Must Reads on CollaborationHBR's 10 Must Reads on InnovationHBR's 10 Must Reads on LeadershipHBR's 10 Must Reads on Making Smart DecisionsHBR's 10 Must Reads on Managing YourselfHBR's 10 Must Reads on Strategic MarketingHBR's 10 Must Reads on Teams
HBR's 10 Must Reads on Communication (with featured article The Necessary Art of Persuasion, by Jay A. Conger)
by Harvard Business ReviewNEW from the bestselling HBR's 10 Must Reads series.The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact-no matter what the situation.Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea-successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders' decision-making styles Frame goals around common interests Build consensus and win supportLooking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:HBR's 10 Must Reads: The EssentialsHBR's 10 Must Reads on CollaborationHBR's 10 Must Reads on InnovationHBR's 10 Must Reads on LeadershipHBR's 10 Must Reads on Making Smart DecisionsHBR's 10 Must Reads on Managing YourselfHBR's 10 Must Reads on Strategic MarketingHBR's 10 Must Reads on Teams
HBR Guide to Persuasive Presentations
by Nancy DuarteTAKE THE PAIN OUT OF PRESENTATIONS.Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you: Win over tough crowds Organize a coherent narrative Create powerful messages and visuals Connect with and engage your audience Show people why your ideas matter to them Strike the right tone, in any situation
HBR Guide to Negotiating (HBR Guide Series)
by Jeff WeissForget about the hard bargain.Whether you're discussing the terms of a high-stakes deal, forming a key partnership, asking for a raise, or planning a family event, negotiating can be stressful. One person makes a demand, the other concedes a point. In the end, you settle on a subpar solution in the middle-if you come to any agreement at all.But these discussions don't need to be win-or-lose situations. Written by negotiation expert Jeff Weiss, the HBR Guide to Negotiating provides a disciplined approach to finding a solution that works for everyone involved. Using a seven-part framework, this book delivers tips and advice to move you from a game of concessions and compromises to one of collaboration and creativity, resulting in better outcomes and better working relationships. You'll learn how to: Prepare for your conversation Understand everyone's interests Craft the right message Work with multiple parties Disarm aggressive negotiators Choose the best solution
HBR Guide to Making Every Meeting Matter (HBR Guide Series)
by Harvard Business ReviewMake every minute count.Your calendar is full, and yet your meetings don't always seem to advance your work. Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out participants who don't know why they're there, and follow-up notes that no one reads-or acts on. Meetings can feel like a waste of time. But when you invest a little energy in preparing yourself and your participants, you'll stay focused, solve problems, gain consensus, and leave each meeting ready to take action.With input from over 20 experts combined with useful checklists, sample agendas, and follow-up memos, the HBR Guide to Making Every Meeting Matter will teach you how to: Set and communicate your meeting's purpose Invite the right people Prepare an achievable agenda Moderate a lively conversation Regain control of a wayward meeting Ensure follow-through without babysitting or haranguingArm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.