- Table View
- List View
Building Single-page Web Apps with Meteor
by Fabian VogelstellerIf you are a web developer with basic knowledge of JavaScript and want to take on Web 2.0, build real-time applications, or simply want to write a complete application using only JavaScript and HTML/CSS, this is the book for you. This book is based on Meteor 1.0.
Building Web Applications with Python and Neo4j
by Sumit GuptaIf you are a Python developer and want to expand your understanding of Python-based web applications over Neo4j graph data models, this is the book for you.
Building the Hyperconnected Society- Internet of Things Research and Innovation Value Chains, Ecosystems and Markets
by Ovidiu Vermesan Peter FriessThis book aims to provide a broad overview of various topics of Internet of Things (IoT), ranging from research, innovation and development priorities to enabling technologies, nanoelectronics, cyber-physical systems, architecture, interoperability and industrial applications. All this is happening in a global context, building towards intelligent, interconnected decision making as an essential driver for new growth and co-competition across a wider set of markets. It is intended to be a standalone book in a series that covers the Internet of Things activities of the IERC – Internet of Things European Research Cluster from research to technological innovation, validation and deployment.The book builds on the ideas put forward by the European Research Cluster on the Internet of Things Strategic Research and Innovation Agenda, and presents global views and state of the art results on the challenges facing the research, innovation, development and deployment of IoT in future years. The concept of IoT could disrupt consumer and industrial product markets generating new revenues and serving as a growth driver for semiconductor, networking equipment, and service provider end-markets globally. This will create new application and product end-markets, change the value chain of companies that creates the IoT technology and deploy it in various end sectors, while impacting the business models of semiconductor, software, device, communication and service provider stakeholders. The proliferation of intelligent devices at the edge of the network with the introduction of embedded software and app-driven hardware into manufactured devices, and the ability, through embedded software/hardware developments, to monetize those device functions and features by offering novel solutions, could generate completely new types of revenue streams. Intelligent and IoT devices leverage software, software licensing, entitlement management, and Internet connectivity in ways that address many of the societal challenges that we will face in the next decade.
Bullshit
by Mark PetersAn irreverent lexicon of the seemingly infinite ways we call bullshit, written by a McSweeney's columnist and etymologist, illustrated by a New Yorker-contributing cartoonist.What's the difference between "balderdash" and "drivel"? Where did "mumbo-jumbo" come from? How should you use "meadow mayonnaise"? What's "felgercarb" and which popular TV show coined it? There are hundreds of common and rare terms for bullshit in English, including borrowings from German, turn-of-the-century sailors, The Simpsons, and beyond. Bullshit is everywhere, but not all of it is created equal. Mark Peters's Bullshit: A Lexicon is the handy guide to identifying and calling BS in all of its many forms, from "bunk" and "claptrap" to "applesauce" and "gobbledygook." Packed with historical facts, pop culture tidbits, and definitions for each term, Bullshit is perfect for humor readers, language lovers, and anyone looking to describe life's everyday annoyances.
Business Communication: In Person, In Print, Online
by Amy Newman<P>BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 9E offers a realistic approach to communication in today's organizations.<P> The text covers the most important business communication concepts in detail and thoroughly integrates coverage of today's social media and other communication technologies.<P> Building on core written and oral communication skills, the ninth edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. <P>Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
Business Communication: Process & Product
by Mary Ellen Guffey Dana LoewyA trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing.
Business Communication: Rethinking your professional practice for the post-digital age
by Peter Hartley Peter ChattertonEffective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come. Additional content can now be found on the author's website - www.rethinkbuscomm.net
Business Models and People Management in the Indian IT Industry: From People to Profits (Working in Asia)
by Ashish Malik Chris RowleyThe global impact of so-called ‘offshoring’, including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers. The Indian IT industry has sustained high levels of growth in revenues and employment since the late 1980s. Even following the global financial crisis and meltdown in 2008, the industry has reported growth, albeit at a lower rate. Furthermore, the high rates of technological change and increased competition has forced businesses and managers to be innovative and create new business models. This book examines how managers and entrepreneurs in the Indian IT industry have explored and exploited human capital opportunities at various stages of the industry’s evolution to create innovative human resources (HR) practices and new business models. Based on extensive academic research and deep reflective practitioner accounts, this collection presents expert content, views and a coherent picture of the challenges and changes in the Indian IT industry and analyses how the industry has remained competitive in a constantly changing environment. This book will appeal to researchers, students and practitioners, particularly in the fields of human resources and strategic management.
Business and Legal Forms for Authors and Self-Publishers (Business and Legal Forms Series)
by Michael Gross Tad Crawford Stevie FitzgeraldProfessional and aspiring writers, including those who wish to self-publish, will find indispensable tools in this practical, complete, and time-saving popular resource. Business and Legal Forms for Authors and Self-Publishers contains all of the essential forms for success, including assignment confirmations, contracts between author and agent, publisher, collaborator, designer, printer, sales representative, book distributor, and more, copyright applications and transfers, licenses of rights (including electronic rights), permissions, nondisclosure, and invoices. The collection includes a CD-ROM with all the forms as well as a QR Code. In addition to updating the entire book, this fourth edition includes new material covering: Digital Millenial Copyright Act (DMCA) take down notices Dunning letters to go after royalties or fees owed Small claims court, arbitration, and mediation Statutory right of termination notice Self-publishing contracts, including what to avoid for both physical books and e-books Step-by-step instructions, advice on standard contractual provisions, and unique negotiation checklists are presented to aid in achieving the best results. Thorough discussions of contractual issues relevant to the industry make this a must-read for any author or self-publisher seeking the path to success.
Cambridge Studies in Nineteenth-Century Literature and Culture: Dickens and The Business of Death
by Claire WoodCharles Dickens is famous for his deathbed scenes, but these have rarely been examined within the context of his ambivalence towards the Victorian commodification of death. Dickens repeatedly criticised ostentatious funeral and mourning customs, and asserted the harmful consequences of treating the corpse as an object of speculation rather than sympathy. At the same time, he was fascinated by those who made a living from death and recognised that his authorial profits implicated him in the same trade. This book explores how Dickens turned mortality into the stuff of life and art as he navigated a thriving culture of death-based consumption. It surveys the diverse ways in which death became a business, from body-snatching, undertaking, and joint-stock cemetery companies, to the telling and selling of stories. This broad study offers fresh perspectives on death in The Old Curiosity Shop and Our Mutual Friend, and discusses lesser-known works and textual illustrations.
Cambridge Studies in Nineteenth-Century Literature and Culture: Translation as Transformation in Victorian Poetry
by Annmarie DruryTranslation as Transformation in Victorian Poetry illuminates the dynamic mutual influences of poetic and translation cultures in Victorian Britain, drawing on new materials, archival and periodical, to reveal the range of thinking about translation in the era. The results are a new account of Victorian translation and fresh readings both of canonical poems (including those by Browning and Tennyson) and of non-canonical poems (including those by Michael Field). Revealing Victorian poets to be crucial agents of intercultural negotiation in an era of empire, Annmarie Drury shows why and how meter matters so much to them, and locates the origins of translation studies within Victorian conundrums. She explores what it means to 'sound Victorian' in twentieth-century poetic translation, using Swahili as a case study, and demonstrates how and why it makes sense to consider Victorian translation as world literature in action.
Campaigns that Shook the World
by Danny RogersOver the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shook the World provides the inside story on the pivotal PR campaigns of the past four decades, following and celebrating the maturation and expansion of the PR industry towards today's practice. It examines ten of these campaigns in detail from the 1970s to the present day, explaining their strategy and tactics, looking at the imagery and icons they created and interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects. Each chapter is built around extended case studies including Thatcherism (1979), New Labour, The Royal Family, The Rolling Stones (1981), David Beckham, London 2012, Product [RED], The Obama Campaign (2008) and Dove Real Beauty. Featuring campaigns by Saatchi & Saatchi, Bell Pottinger, Ogilvy, Freuds, Pitch and other well-known agencies, Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for the good, and at times for the less than good. It contains insights from Alastair Campbell, Lord Tim Bell, Alan Edwards, Paddy Harverson, Matthew Freud and many others.
Can the Media Serve Democracy?
by Stephen Coleman Giles Moss Katy ParryThis landmark collection brings leading scholars in the field of political communication to debate one of the most important questions of our age: Can the media serve democracy? For the media to be democratic, they must enter into a positive relationship with their readers, viewers and listeners as citizens rather than consumers who buy things, audiences who gaze upon spectacles or isolated egos, obsessed with themselves. The media's first task is to remind people that they are inhabitants of a world in which they can make a difference. By enabling citizens to encounter and make sense of events, relationships and cultures of which they have no direct experience, the media constitute a public arena in which members of the public come together as more than passing strangers.
Captivology: The Science of Capturing People's Attention
by Ben ParrThe former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
Carolina Israelite: How Harry Golden Made Us Care about Jews, the South, and Civil Rights
by Kimberly Marlowe HartnettThis first comprehensive biography of Jewish American writer and humorist Harry Golden (1903-1981)--author of the 1958 national best-seller Only in America--illuminates a remarkable life intertwined with the rise of the civil rights movement, Jewish popular culture, and the sometimes precarious position of Jews in the South and across America during the 1950s.After recounting Golden's childhood on New York's Lower East Side, Kimberly Marlowe Hartnett points to his stint in prison as a young man, after a widely publicized conviction for investment fraud during the Great Depression, as the root of his empathy for the underdog in any story. During World War II, the cigar-smoking, bourbon-loving raconteur landed in Charlotte, North Carolina, and founded the Carolina Israelite newspaper, which was published into the 1960s. Golden's writings on race relations and equal rights attracted a huge popular readership. Golden used his celebrity to editorialize for civil rights as the momentous story unfolded. He charmed his way into friendships and lively correspondence with Carl Sandburg, Adlai Stevenson, Robert Kennedy, and Billy Graham, among other notable Americans, and he appeared on the Tonight Show as well as other national television programs. Hartnett's spirited chronicle captures Golden's message of social inclusion for a new audience today.
Censored 2016
by Project Censored Mickey Huff Andy Lee RothThe annual yearbook from Project Censored features the year's most underreported news stories, striving to unmask censorship, self-censorship, and propaganda in corporate-controlled media outlets. Censored 2016 features the top-25 most underreported stories, as voted by scholars, journalists, and activists across the country and around the world, as well as chapters exploring timely issues from the previous year with more in-depth analysis.
Century 21® Computer Skills and Applications, Lessons 1–90
by Jack P. Hoggatt Jon A. Shank James R. SmithProvide your students with the best in keyboarding education from the proven keyboarding leader--now stronger than ever! This latest edition of CENTURY 21 COMPUTER SKILLS AND APPLICATIONS helps students prepare for a lifetime of keyboarding and computer success with innovative solutions updated to reflect today's business challenges. Students tap into the latest keyboarding technology, learn to master computer applications using Microsoft Office 2010/2013, and increase communication skills with relevant activities throughout this best-selling text. Trust the leader who has taught more than 85 million people to type--bringing 100 years of publishing experience and a century of innovations together in a complete line of keyboarding solutions.
Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry (Routledge New Directions in PR & Communication Research)
by Jessalynn R. StraussThe concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.
Chartered Public Relations
by Stephen WaddingtonPublished as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualification of results in public relations, internal communications, freedom of information, global communication and more.Chartered Public Relations discusses in detail, among other things, the shift to the open organisation, the application of best practice in different markets and the impact of the globalisation of markets in public relations. Featuring contributions from public relations experts from a plethora of industries and companies including Specsavers, Thomson Reuters, Pielle Consulting and the University of Cambridge, it will inspire a new wave of professionals to take up the challenge of achieving Chartered PR Practitioner status.
Chefsache Social Media Marketing: Wie erfolgreiche Unternehmen schon heute den Markt der Zukunft bestimmen
by Peter Buchenau Dominik FürtbauerDieser Band der beliebten "Chefsache"-Reihe zeigt Ihnen, wie Sie die Möglichkeiten der sozialen Netzwerke optimal für Ihr Unternehmen nutzen. Die Gesellschaft wandelt sich, Generationen prallen aufeinander. Es wird Zeit für ein neues Marketing, das die zukünftigen Kunden, die junge Generation, anspricht und Ihrem Unternehmen zu einem positiven Image bei dieser Zielgruppe verhilft. Die Autoren stellen die wichtigsten Social-Media-Plattformen vor, erläutern Strategien für das Marketing 2. 0, beschreiben Methoden der Erfolgsmessung und zeigen, wie man Fehler beim Umgang mit den sozialen Medien vermeidet.
Chinese Television in the Twenty-First Century: Entertaining the Nation (Routledge Contemporary China Series)
by Ruoyun Bai Geng SongThe past two decades witnessed the rise of television entertainment in China. Although television networks are still state-owned and Party-controlled in China, the ideological landscape of television programs has become increasingly diverse and even paradoxical, simultaneously subservient and defiant, nationalistic and cosmopolitan, moralistic and fun-loving, extravagant and mundane. Studying Chinese television as a key node in the network of power relationships, therefore, provides us with a unique opportunity to understand the tension-fraught and , paradox-permeated conditions of Chinese post-socialism. This book argues for a serious engagement with television entertainment. rethinking, It addresses the following questions. How is entertainment television politically and culturally significant in the Chinese context? How have political, industrial, and technological changes in the 2000s affected the way Chinese television relates to the state and society? How can we think of media regulation and censorship without perpetuating the myth of a self-serving authoritarian regime vs. a subdued cultural workforce? What do popular televisual texts tell us about the unsettled and reconfigured relations between commercial television and the state? The book presents a number of studies of popular television programs that are sensitive to the changing production and regulatory contexts for Chinese television in the twenty-first century. As an interdisciplinary study of the television industry, this book covers a number of important issues in China today, such as censorship, nationalism, consumerism, social justice, and the central and local authorities. As such, it will appeal to a broad audience including students and scholars of Chinese culture and society, media studies, television studies, and cultural studies.
Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research (Routledge Communication Series)
by Silvia Knobloch-WesterwickMediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Citizen Publications in China Before the Internet
by Shao JiangThis book presents the first panoramic study of minkan (citizen publications) in China before the Internet, from the 1950s to the 1980s. Drawing on theories of civil society and the public sphere, this study explores the creative practice of minkan as a revival of the concept of 'moveable words' in the Chinese print tradition. When examined against the backdrop of a much older history of Chinese print culture and its renaissance, this recent history of citizen publications also contributesto the reclamation of a lost past of resistance. It is an exercise in remembering a past that has been marginalized and excluded by official history and recovering thoughts and practices obliterated by state power. This book attempts to reconstruct the narrative of modern Chinese history by analyzing the development of a civil society that is independent of both the state elite and the new apolitical bourgeoisie in mainland China.
Cognitive Networks: Applications and Deployments
by Danda B. Rawat Jaime Lloret Mauri Kayhan Zrar Ghafoor Javier Manuel Aguiar PerezA cognitive network makes use of the information gathered from the network in order to sense the environment, plan actions according to the input, and make appropriate decisions using a reasoning engine. The ability of cognitive networks to learn from the past and use that knowledge to improve future decisions makes them a key area of interest for
Cognitive Radio Networks: Efficient Resource Allocation in Cooperative Sensing, Cellular Communications, High-Speed Vehicles, and Smart Grid
by Tao Jiang Yang Cao Zhiqiang WangResource allocation is an important issue in wireless communication networks. In recent decades, cognitive radio-based networks have garnered increased attention and have been well studied to overcome the problem of spectrum scarcity in future wireless communication systems. Many new challenges in resource allocation appear in cognitive radio-based networks. This book focuses on effective resource allocation solutions in several important cognitive radio-based networks, including opportunistic spectrum access networks, cooperative sensing networks, cellular networks, high-speed vehicle networks, and smart grids.