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Communication Yearbook 6
by Michael Burgoon Noel E. DoranFirst published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Communication Yearbook 7 (Communication Yearbook Ser. #7)
by Robert N. Bostrom Bruce H. WestleyFirst published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Communication Yearbook 8
by Robert N. BostromFirst published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Communication Yearbook 9
by Margaret L. McLaughlinFirst published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Communications in Africa, 1880–1939, Volume 1: Other Forms Of Communication (Britain And Africa Ser.)
by David SunderlandThis collection presents rare documents relating to the development of various forms of communication across Africa by the British, as part of their economic investment in Africa. Railways and waterways are examined.
Communications, Signal Processing, and Systems: The 2012 Proceedings of the International Conference on Communications, Signal Processing, and Systems (Lecture Notes in Electrical Engineering #202)
by Qilian Liang Yiming Pi Wei Wang Jiasong Mu Jing Liang Baoju Zhang Chenglin ZhaoCommunications, Signal Processing, and Systems is a collection of contributions coming out of the International Conference on Communications, Signal Processing, and Systems (CSPS) held August 2012. This book provides the state-of-art developments of Communications, Signal Processing, and Systems, and their interactions in multidisciplinary fields, such as audio and acoustic signal processing. The book also examines Radar Systems, Chaos Systems, Visual Signal Processing and Communications and VLSI Systems and Applications. Written by experts and students in the fields of Communications, Signal Processing, and Systems.
Communications, Signal Processing, and Systems: Proceedings of the 2016 International Conference on Communications, Signal Processing, and Systems (Lecture Notes in Electrical Engineering #423)
by Qilian Liang Xin Liu Zhenyu Na Wei Wang Jiasong Mu Baoju ZhangThis book brings together papers presented at the 2016 International Conference on Communications, Signal Processing, and Systems, which provides a venue to disseminate the latest developments and to discuss the interactions and links between these multidisciplinary fields. Spanning topics ranging from communications to signal processing and systems, this book is aimed at undergraduate and graduate students in electrical engineering, computer science and mathematics, researchers and engineers from academia and industry as well as government employees (such as NSF, DOD and DOE).
Compassionate Communicating: Poetry, Prose, and Practices
by Kimberly PearceCompassionate Communication is a book that provides a more expansive view of communication and its role in increasing compassion for ourselves and others. The book advances innovative ideas and specific practices to improve our relationships and increase compassion in our lives.
The Complete Idiot's Guide to Facebook Marketing: Power Up Your Social Media Strategy on the World’s Largest Platform
by Damon Brown John Wayne ZimmermanCovers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
The Complete Idiot's Guide to LinkedIn: Develop Your Business or Career with the Preeminent Professional Network
by Susan GuneliusDevelop your business or career with the pre-eminent professional network Most people who are new to LinkedIn don't intuitively recognize the potential of the site when it comes to promoting a business, finding a job/project (or being found for one), or raising money for a business venture. The Complete Idiot's Guide® to LinkedIn goes beyond the usual "how to set up and account" and "create a profile" to help readers become LinkedIn super-users and get the most out of the website based on their individual goals. The book provides new users with clear and detailed guidance on: • Filling out the various parts of the LinkedIn profile, customizing it to meet specific professional goals • The right and wrongs ways of doing things on LinkedIn-especially helpful to those used to Facebook• Finding the right people, making the right introductions, and growing and managing networks • Finding and communicating with LinkedIn Groups to help achieve individual business goals • Specific suggestions for using LinkedIn to find a job, market a business, raise capital, and increase sales
The Complete Idiot's Guide to Pinterest Marketing: Tap into Key Markets Using the Hottest Social Media Image-Sharing Site
by Barbara Boyd Christine MartinezPinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot's Guide® to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images. Develop a Pinterest marketing strategy and integrate it with other online and offline presences. Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy. Create pins that get repinned. Grow a following organically and understand the importance of whom a brand follows. Engage an audience through contests, collaborative boards, and more. Determine who in the organization will pin, or whether to outsource it. Gauge and quantify the success of a brand's marketing efforts on Pinterest.
The Complete Idiot's Guide to Social Media Marketing, 2nd Edition
by Jennifer AbernethyThe Complete Idiot's Guide® to Social Media Marketing, Second Edition, covers cutting-edge techniques for small and large businesses alike. Ask the AuthorQ: How has social media marketing changed business and personal lives?A: The playing field has been leveled for business. No longer do you need a 6 or 7 figure budget to reach people around the country or globe for that matter. Personally, many lives have been affected. Many people more connected, businesses have grown because of the connections, TV and singing careers have been launched, money has been raised for charity, books have been marketed and purchased, and so on.Q: What has been the most challenging part of utilizing social media?A: I think the learning curve. With all of these sites . . . they come with no directions and no LIVE phone number.Q: What has worked the best and worst thus far?A: Facebook because of it&’s broad reach really has worked for me, but many would argue that YouTube works the best; particularly since it is the search engine of choice with the 11–34 age group.Q: How can a person searching for a job use social media marketing?A: So many ways. . . . They need to be on LinkedIn with a professional looking profile, photo, and contact information. They could also utilize video to begin sharing their expertise. Candidates need to stand out in a crowd of millions so if they say . . . sent in a video introducing themselves and a video follow up email . . . that would wow them!Q: What is the newest thing since Twitter?A: I believe companies and individuals are starting to utilize audio for creating their own iTunes channel, and also location-based social media like FourSquare. I personally, am not sold on location based services as of yet from a safety point of view, but for retailers it can be a good thing. I believe video is going to explode in popularity in 2011 for the 35+ market as well. They just need to get comfortable being on camera!
The Complete Idiot's Guide to Writing Nonfiction: Essential Information on Researching, Organizing, and Writing Narrative Nonficti
by Christina BoufisNarrative nonfiction, also known as creative nonfiction or literary nonfiction, is true stories told using literary techniques and creativity. Narrative nonfiction essays are often featured in magazines such as Esquire, The New Yorker, Vanity Fair, and Harper's. Book-length narrative nonfiction works have grown in popularity since Truman Capote published In Cold Blood in 1965. Nonfiction works such as Into Thin Air, The Orchid Thief, The Perfect Storm, and Seabiscuit have smashed sales records and brought the genre into focus for the mainstream. With the rise of self-publishing and blogs comes a new generation of writers who want to tell their stories to a wider audience. The Complete Idiot's Guide® to Writing Nonfiction gives narrative nonfiction writers the instruction and tools they need to elevate their storytelling to an art form that appeals to more readers. In this book readers learn: What narrative nonfiction is. The literary building blocks of narrative nonfiction. How to research nonfiction subjects. Tricks for remembering details of events from one's own life story. How to conduct interviews for a book or article. How to find inspiration when writing nonfiction stories. Word choice and grammar help. How to overcome roadblocks such as stalled motivation and inhibitions when writing about real, living people. How to craft several types of narrative nonfiction by example. How to find markets for their work and get published. In addition, author Christina Boufis interviews successful narrative nonfiction writers in many subgenres and gets their insights on what inspires them and how they overcome their own obstacles.
Confesiunile unui vorbitor public
by Scott BerkunÎn acest volum plin de haz ?i extrem de practic, scriitorul ?i vorbitorul profesionist Scott Berkun ne dezv?luie tehnicile folosite de marii oratori ?i ne arat? cum le poate utiliza oricine pentru a comunica mai bine.
Confessions of a Generalist
by Niels DiffrientThis is not a book...it's a dynamic communication product that avoids typical book limitations. In this design, all 268 illustrations are connected directly to the text at the point of their mention with captions that extend the topics. Applying the same intensity of usability as I do with all product design, my objective was to create a reading experience much like life-engaging both the intellect and the senses.
Confessions of a Guilty Freelancer
by William O'RourkeWilliam O'Rourke's singular view of American life over the past 40 years shines forth in these short essays on subjects personal, political, and literary, which reveal a man of keen intellect and wide-ranging interests. They embrace everything from the state of the nation after 9/11 to the author's encounter with rap, from the masterminds of political makeovers to the rich variety of contemporary American writing. His reviews illuminate both the books themselves and the times in which we live, and his personal reflections engage even the most fearful events with a special humor and gentle pathos. Readers will find this richly rewarding volume difficult to put down.
Confluence, Tech Comm, Chocolate
by Sarah MaddoxWeb and Tech Comm guru Sarah Maddox takes you inside the Confluence wiki for an in-depth guide to developing and publishing technical documentation on a wiki. She looks at life on a wiki from the points of view of both technical writers and readers. Confluence, Tech Comm, Chocolate shows you how to make your wiki fly.While it focuses on Confluence, the concepts and strategies can be used with any wiki. The basic message is that technical documentation becomes true communication when you add the social and collaborative tools that a wiki provides.Inside the Book Introduction Developing Technical Documentation on a Wiki Life on a Wiki Giving Your Wiki Wings Glossary and Index
The Connected Company
by Dave Gray Thomas Vander Wal<p>To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time. <i>The Connected Company</i> shows you how.</p>
Connecting Across Differences
by Jane Marantz Connor Dian KillianIn this fully revised second edition, Dr. Dian Killian and Dr. Jane Marantz Connor offer a comprehensive and accessible introductory guide to exploring the concepts, applications, and transformative power of the Nonviolent Communication process. Providing research-based insight into the psychology of communication, this reference explores the most common barriers to effective communication and provides tangible steps to address these barriers head-on. The book features an expanded selection of relevant, meaningful exercises, role-plays, and activities that give readers the chance to immediately apply the concepts to real-life experiences. With lessons including how to transform negative self-talk into self-empowerment, how to foster trust and collaboration when stakes are high, and how to defuse anger, enemy images, and other barriers to connection, Connecting Across Differences teaches effective communication skills that get to the root of conflict, pain, and violence peacefully.
Conspiracy of Silence: Sportswriters and the Long Campaign to Desegregate Baseball
by Chris LambThe campaign to desegregate baseball was one of the most important civil rights stories of the 1930s and 1940s. But most of white America knew nothing about this story because mainstream newspapers said little about the color line and still less about the efforts to end it. Even today, as far as most Americans know, the integration of baseball revolved around Branch Rickey&’s signing of Jackie Robinson to the Brooklyn Dodgers&’ organization in 1945. This book shows how Rickey&’s move, critical as it may have been, came after more than a decade of work by Black and left-leaning journalists to desegregate the game. Drawing on hundreds of newspaper articles and interviews with journalists, Chris Lamb reveals how differently Black and white newspapers, and Black and white America, viewed racial equality. Between 1933 and 1945, Black newspapers and the communist Daily Worker published hundreds of articles and editorials calling for an end to baseball&’s color line, while white mainstream sportswriters perpetuated the color line by participating in what their Black counterparts called a &“conspiracy of silence.&” The alternative presses&’ efforts to end baseball&’s color line, chronicled for the first time in Conspiracy of Silence, constitute one of the great untold stories of baseball—and the civil rights movement.
Consumer Culture and the Media
by Mehita IqaniHow did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.
Contact Moments: The Politics of Intercultural Desire in Japanese Male-Queer Cultures
by Katsuhiko SuganumaThis book sheds light on 'contact moments' between Japanese male-queer culture and that of the West in the postwar period, and critiques various contemporary examples of persistent Orientalism and nativism. Focusing on a range of Japanese as well as English male-queer materials including magazines, memoirs and cybertexts, Suganuma shows how the interactions of the two cultures affected the subject formation process of queer selves. The instances examined range from the hentai magazines of the 1950s and their depiction of men who had sex with foreign men (mostly American servicemen); the depiction of race in the magazine Barazoku; John Whittier Treat's memoir of his sabbatical in Japan and his depiction of his own Orientalism; the writings and strategies of OCCUR and Fushimi in the 1990s; and the GJN news site. The author sees the depiction of and reaction to Japanese men who had sex with foreigners in the hentai magazines as part of a larger pattern of representation manifesting gender anxieties among Japanese men (both heterosexual and homosexual) who found themselves feminized by defeat in the war. He draws on Dyer's understanding of whiteness as a flexible default position in his discussion of Barazoku, but argues that in this case Japaneseness is the default position and whiteness is othered. In his final chapter, he argues for an understanding of the activities of GJN also as a space of mediation rather than simply as a wholesale importation of American or 'global gay' culture. Suganuma argues that the binaries of cross-cultural comparison (local/global, Japan/West, acts/identities, and us/them) can be generative and productive as well as repressive and reductive.
Conversation and Community
by Anne GentleAnne Gentle's Conversation and Community has become the go-to reference for social media and technical communication. Her clear-eyed survey of the social media landscape has been adopted by many universities and is widely used by technical communicators. Now, in this second edition, she has updated and expanded her book, adding chapters on building a content strategy, analyzing web techniques, and developing an open source strategy. With more interviews and case studies, this is your guide to the new world of technical communication and social media. Inside the Book Towards the Future of Documentation Defining a Writer's Role with the Social Web Community and Documentation Commenting and Connecting with Users Wikis as Documentation Systems Finding Your Voice Content Strategy for Community Documentation NEW Chapter Analyzing and Measuring Web Techniques NEW Chapter Open Source Documentation NEW Chapter Concepts and Tools of the Social Web Glossary, Expanded Bibliography, and Index
Copywriting: Successful Writing for Design, Advertising, Marketing
by Mark ShawMany people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease.Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively.With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.
Copywriting: Successful Writing for Design, Advertising, Marketing
by Mark ShawMany people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease.Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively.With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.