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The Accidental Business Nomad: A Survival Guide for Working Across a Shrinking Planet
by Kyle Hegarty"This is the Indiana Jones of international business." - Csaba TothAn unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalization world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalization. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world.As Managing Director of TSL Marketing's Leadership Nomad group, Kyle Hegarty has deciphered the culture code of doing business in Asia and the fastest growing markets. Hegarty reports on his triumphs and failures, including tales where unexpected lessons abound. The result is a no-holds-barred, gritty, and unvarnished guide to doing business across cultures. Readers will learn:Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualtyHow to navigate the invisible language of cultural misunderstandingsCross-cultural communications skills everyone in business needs to knowThe art and science of personality profiling and quick short-cuts to understanding peopleWhat outsourced call centers can teach us about the future of global communicationHow to find inspiration and innovation in the most unlikely of places
The Accidental Business Nomad: A Survival Guide for Working Across A Shrinking Planet
by Kyle Hegarty"This is the Indiana Jones of international business." Csaba Toth An unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalization world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalization. The Accidental Business Nomad is for anyone working in a more global environment and who is looking to gain critical insights and communications skills needed for a shrinking world. As Managing Director of TSL Marketing's Leadership Nomad group, Kyle Hegarty has deciphered the culture code of doing business in Asia and the fastest growing markets. Hegarty reports on his triumphs and failures, including tales where unexpected lessons abound. The result is a no-holds-barred, gritty, and unvarnished guide to doing business across cultures. Readers will learn:· Why up to 70 percent of international ventures fail due to cultural issues, and how to avoid becoming a casualty· How to navigate the invisible language of cultural misunderstandings· Cross-cultural communications skills everyone in business needs to know· The art and science of personality profiling and quick short-cuts to understanding people· What outsourced call centers can teach us about the future of global communication· How to find inspiration and innovation in the most unlikely of places(P) 2020 Hodder & Stoughton Ltd
Accessing the Media: How to Get Good Press
by Jill OsbornAccessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Readers will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.Award-winning journalist Jill Osborn exposes the three strategic steps that must be used to gain favorable coverage with the media at just the right time. She gives you the inside scoop on how to think like a national or local journalist so you can control the headlines. And she even provides sample press releases to help shape your message. When reading Accessing the Media, you will have a personal media consultant without the cost of hiring one.Whether you are running for office, looking to improve visibility for your business, or simply want a deeper understanding of what you see and read in the news, Accessing the Media is the perfect guide to getting your story out to the world.
Access to Communication: Developing the Basics of Communication with People with Severe Learning Difficulties Through Intensive Interaction
by Dave Hewett Melanie NindThe award-winning creators of Intensive Interaction bring this groundbreaking book up to date with new material covering inclusion and emotional literacy. The book also includes: a brand new section looking at the program's implementation in preschool settings the particular benefits of Intensive Interaction for children who have Autistic Spectrum Disorders a 'how to do it' chapter including ideas for assessment case studies to help practitioners get to grips with the realities of using Intensive Interaction. This book has been updated to include the new SEN Disability Act (SENDA), and developments in new technology.
Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
by Sharon SchweitzerCreate meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations. Readers will find in-the-trenches advice and stories from 80 regional experts in 10 countries, including China, Hong Kong, India, Japan, and Korea. Discover the unique eight-question framework that provides rich interview material and insight from respected cultural experts Track cultural progress over time and highlight areas in need of improvement with the Self-Awareness Profile Learn the little-known facts, reports, and resources that help establish and strengthen Asian business relationships Effective cross-cultural communication is mandatory for today's successful global business leaders. For companies and individuals looking to engage more successfully with their counterparts in Asia, Access to Asia showcases the critical people skills that drive global business success.
Access Spanish: A First Language Course (Access Language Series)
by María Utrera CejudoAccess Spanish: A First Language Course provides a thorough grounding in all the skills required to understand, speak, read and write contemporary Spanish from scratch. This fully revised edition consists of 10 units, each of which includes Language Focus panels explaining the structures covered and Descubre el mundo hispano boxes providing cultural insight into the Spanish-speaking world. Learning Tips and Ready to Move On checklists help students to achieve a sense of autonomy, while the accompanying website gives direct access to additional listening, reading and speaking activities, plus teacher support and guidance. Updated audio tracks for this edition are also available online at www.routledge.com/9781138476684. Access Spanish is ideal for adult learners and students at level A1–A2 of the CEFR, and Novice Low on the ACTFL proficiency scales.
Access German: A First Language Course (Access Language Series)
by Henriette HarnischAccess German: A First Language Course provides a thorough grounding in all the skills required to understand, speak, read and write contemporary German from scratch based on everyday scenarios. This fully revised edition consists of 10 units, each of which includes language focus panels explaining the structures covered, cultural focus sections with current information from Germany and other German-speaking countries, and a comprehensive glossary. Learning tips and Ready to move on checklists help students to achieve a sense of autonomy, while the accompanying website gives direct access to additional listening, reading and speaking activities, plus teacher support and guidance. Access German is ideal for adult learners and students at level A1–A2 of the CEFR, and Novice–Low on the ACTFL proficiency scales.
Accelerating Network Functions Using Reconfigurable Hardware: Design and Validation of High Throughput and Low Latency Network Functions at the Access Edge (Springer Theses)
by Ralf KundelThis book reports on new concepts and methods to design network functions on programmable hardware to accelerate connectivity. First, it introduces the host bypassing concept for improved integration of hardware accelerators in computer systems operating 5G radio access networks. This novel concept bypassed the system’s main memory and established direct connectivity between the accelerator and network interface card. This concept leads to improved throughput and significantly lowered latency jitter compared to existing methods. Second, the book analyzes different programmable hardware technologies for hardware-accelerated Internet subscriber handling, including three P4-programmable platforms and FPGAs. It shows that all the approaches have excellent performance and are suitable for Internet access creation. In turn, it presents a fully-fledged accelerated User Plane Function (UPF) designed upon these concepts and its testing in an end-to-end 5G standalone network. Third, it analyses and demonstrates the usability of Active Queue Management (AQM) algorithms on programmable hardware as an expansion to the access edge. It shows the feasibility of the CoDel AQM algorithm and discusses the challenges and constraints to be considered when limited hardware is used, resulting in significant improvements in the Quality of Service. Furthermore, the P4STA measurement framework is introduced, a network function benchmarking concept combing precise hardware-based time measurement methods with software-based load generation to simultaneously ensure high measurement accuracy and flexibility. Researchers and professionals will find in this book new solutions to improve both fixed and mobile internet access networks, offering an informative and inspiring reading for researchers and professionals involved in building the next generation of access edge networks and underlying technology.
Accelerating Cloud Adoption
by Michael KavisMany companies move workloads to the cloud only to encounter issues with legacy processes and organizational structures. How do you design new operating models for this environment? This practical book shows IT managers, CIOs, and CTOs how to address the hardest part of any cloud transformation: the people and the processes.Author Mike Kavis (Architecting the Cloud) explores lessons learned from enterprises in the midst of cloud transformations. Youâ??ll learn how to rethink your approach from a technology, process, and organizational standpoint to realize the promise of cost optimization, agility, and innovation that public cloud platforms provide.Learn the difference between working in a data center and operating in the cloudExplore patterns and anti-patterns for organizing cloud operating modelsGet best practices for making the organizational change required for a move to the cloudUnderstand why site reliability engineering is essential for cloud operationsImprove organizational performance through value stream mapping
Academic Writing for International Students of Business and Economics
by Stephen BaileyThe third edition of Academic Writing for International Students of Business and Economics is written to help international students succeed in writing essays, reports and other papers for their English-language academic courses. Thoroughly revised and updated to reflect issues such as diversity and sustainability, this book is designed to let students and teachers easily find the help they need, both in the classroom and for self-study. The book is divided into five parts, comprising a total of 42 units: The Writing Process Elements of Writing Language Issues Vocabulary for Writing Writing Models New topics in this edition include Writing in Groups, Written British and American English and Reflective Writing. In addition, the new interactive website has a full set of teaching notes as well as more challenging exercises, revision material and links to other sources. Additional features of the book include: Models provided for writing tasks such as case studies and literature reviews Use of authentic academic texts from a range of sources Designed for self-study as well as classroom use Useful at both undergraduate and postgraduate level A complete set of answers to the practice exercises Cross-references across all units Providing a glossary to explain technical terms and written to deal with the specific language issues faced by international students of Business and Economics, this practical, user-friendly book is an invaluable guide to academic writing in English.
Academic Writing for International Students of Business
by Stephen BaileyInternational students of Business or Economics often need to write essays and reports for exams and coursework, and this new, second edition of Academic Writing for International Students of Business has been completely revised and updated to help them succeed with these tasks. This book explains the academic writing process from start to finish, and practises all the key writing skills in the context of Business Studies. The book can be used either with a teacher or for self-study, and is clearly organised into four parts, with each divided into short units that contain examples, explanations and exercises for use in the classroom or for self-study: The Writing Process, from assessing sources to proofreading Elements of Writing, practising skills such as making comparisons Vocabulary for Writing, dealing with areas such as nouns and adjectives, adverbs and verbs, synonyms, prefixes and prepositions, in an academic context Writing Models, illustrating case studies, reports, longer essays and other key genres This is an up-to-date book that reflects the interests and issues of contemporary Business Studies, with revised exercises, updated reading texts and a new glossary to ensure accessibility and maximise usability. Students wanting to expand their academic potential will find this practical and easy-to-use book an invaluable guide to writing in English for their degree courses, and it will also help students planning a career with international companies or organisations, where proficiency in written English is a key skill. All aspects of writing clearly explained, with full glossary for reference Full range of practice exercises, with answer key included Use of authentic academic texts Fully updated, with sections on finding electronic sources and evaluating internet material
Academic Literacy and the Nature of Expertise: Reading, Writing, and Knowing in Academic Philosophy
by Cheryl GeislerThe first full-length account integrating both the cognitive and sociological aspects of reading and writing in the academy, this unique volume covers educational research on reading and writing, rhetorical research on writing in the disciplines, cognitive research on expertise in ill-defined problems, and sociological and historical research on the professions. The author produced this volume as a result of a research program aimed at understanding the relationship between two concepts -- literacy and expertise -- which traditionally have been treated as quite separate phenomena. A burgeoning literature on reading and writing in the academy has begun to indicate fairly consistent patterns in how students acquire literacy practices. This literature shows, furthermore, that what students do is quite distinct from what experts do. While many have used these results as a starting point for teaching students "how to be expert," the author has chosen instead to ask about the interrelationship between expert and novice practice, seeing them both as two sides of the same project: a cultural-historical "professionalization project" aimed at establishing and preserving the professional privilege. The consequences of this "professionalization project" are examined using the discipline of academic philosophy as the "site" for the author's investigations. Methodologically unique, these investigations combine rhetorical analysis, protocol analysis, and the analysis of classroom discourse. The result is a complex portrait of how the participants in this humanistic discipline use their academic literacy practices to construct and reconstruct a great divide between expert and lay knowledge. This monograph thus extends our current understanding of the rhetoric of the professions and examines its implications for education.
The Academic Foundations of Interpreting Studies: An Introduction to Its Theories
by Cynthia B. Roy Jeremy L. Brunson Christopher A. StoneThe Academic Foundations of Interpreting Studies is the first introductory course book that explores the theoretical foundations used in sign language interpreting studies. Authors Roy, Brunson, and Stone examine the disciplines whose theoretical frameworks and methodologies have influenced the academic study of interpreting. With this text, explanations for how interpreted events occur, how interpreted products are created, and how the interpreting process is studied can be framed within a variety of theoretical perspectives, forming a foundation for the emerging transdiscipline of Interpreting Studies. As sign language interpreting has emerged and evolved in the last 20 years as an academic field of study, the scope of learning has broadened to include fields beyond the language and culture of deaf people. This text surveys six disciplines that have informed the study of sign language interpreting: history, translation, linguistics, sociology, social psychology, and cognitive psychology, along with their major ideas, principal scholars, and ways of viewing human interaction. Each chapter includes clear learning goals, definitions, discussion questions, and images to aid understanding. The Academic Foundations of Interpreting Studies is required reading for upper-level undergraduate or first-year graduate students in interpreting, Deaf studies, and sign language programs.
Academic Advancement in Composition Studies: Scholarship, Publication, Promotion, Tenure
by Richard C. Gebhardt Barbara Genelle Smith GebhardtThis volume deals with a number of related issues that are becoming increasingly crucial for English studies during this time when most faculty in the field are assistant professors approaching tenure review or associate professors seeking promotion. These critical issues focus on: * The diversity of research and scholarly publication in composition studies; * The fact that composition studies faculty are often evaluated by personnel committee members, department chairs, and deans unfamiliar with the nature and demands of the field; * The way that American higher education is rethinking "scholarship" and the role it plays in the work and evaluation of faculty members; and * The role composition studies faculty can play in this review of scholarship and professional advancement. This book seeks to address the entire spectrum of "composition studies" -- expository and argumentative writing, personal essay, literary nonfiction, technical and business writing, historical rhetoric, empirical research, and more -- by understanding the nature of and evaluating the work of faculty members in this broad field. Scholarship and advancement issues are discussed in a variety of situations including basic and regular first-year composition classes at four-year and two-year institutions or writing centers, advanced writing courses, ESL and skills-development programs, and writing classes and programs for teachers, administrators, and researchers. The chapters focus on a variety of subjects, including the importance of mentoring and faculty development in all departments and institutions; and how young scholar-teachers and assistant professors can prepare for a successful personnel or tenure review.
Academic Advancement in Composition Studies: Scholarship, Publication, Promotion, Tenure
by Richard C. Gebhardt Barbara Genelle Smith GebhardtThis volume deals with a number of related issues that are becoming increasingly crucial for English studies during this time when most faculty in the field are assistant professors approaching tenure review or associate professors seeking promotion. These critical issues focus on: * The diversity of research and scholarly publication in composition studies; * The fact that composition studies faculty are often evaluated by personnel committee members, department chairs, and deans unfamiliar with the nature and demands of the field; * The way that American higher education is rethinking "scholarship" and the role it plays in the work and evaluation of faculty members; and * The role composition studies faculty can play in this review of scholarship and professional advancement. This book seeks to address the entire spectrum of "composition studies" -- expository and argumentative writing, personal essay, literary nonfiction, technical and business writing, historical rhetoric, empirical research, and more -- by understanding the nature of and evaluating the work of faculty members in this broad field. Scholarship and advancement issues are discussed in a variety of situations including basic and regular first-year composition classes at four-year and two-year institutions or writing centers, advanced writing courses, ESL and skills-development programs, and writing classes and programs for teachers, administrators, and researchers. The chapters focus on a variety of subjects, including the importance of mentoring and faculty development in all departments and institutions; and how young scholar-teachers and assistant professors can prepare for a successful personnel or tenure review.
The Abusive Customer: Breaking the Silence Around Customers’ Aggressive Behavior
by Ivaylo YorgovBreaking the silence around an all-too-common problem, this book offers insights into the triggers of customer aggression against service employees, explores its consequences, and provides practical advice for handling abusive customers and mitigating the damage they inflict. Today, more than half of the world’s population is employed in the service sector. This fundamental economic shift is accompanied by heightened attention to customer service and the ‘customer is always right’ paradigm. But when customers act aggressively, everyone pays a price: frontline employees, their families, their companies, and even the abusive customers themselves. Unlike breezier titles on the subject, this book is based in academic research—exploring the ‘why?’ and ‘when?’ behind abusive behavior—that underpins its practical approach, illustrated with real-world stories from professionals on the front lines of customer service. The book’s useful tools include a sample anti-customer abuse policy and management process, a cheat sheet of practices that work for handling its consequences, a summary of effective service recovery processes and practices, and abuse-handling training list and curriculum templates. Managers and workers in customer-facing roles, in industries such as retail, hospitality, tourism, banking, and contact centers, will welcome this essential resource as part of their efforts to stop aggressive customer behavior, and improve employee morale, job satisfaction, and engagement.
Abundance Leaders: Creating Energy, Joy, and Productivity in an Unsettled World
by Laura Freebairn-SmithTransform your ability to lead others with an abundance leadership mindset In Abundance Leaders: Creating Energy, Joy, and Productivity in an Unsettled World, renowned management consultant and lecturer Laura Freebairn-Smith delivers a rigorous and practical discussion of energetic, joyful, and productive leadership. In the book, you’ll learn what sets leaders with an “abundance mindset” apart from those with a “scarcity mindset,” and why the former creates work environments that generate superior performance when compared to those created by the latter. The author comprehensively explains the Abundance Leadership Model and convincingly demonstrates how it leads to immediate and tangible improvements in productivity and employee wellbeing. You’ll also find: A list of 26 distinct behaviors that signal a manager or executive is working in an abundance leadership mindset Strategies for leading bravely, making big, impactful promises, and aligning your organization around its purpose Ways to shape the culture at your organization in ways that drive dramatic improvements to the bottom line and worker satisfaction An essential resource for managers, executives, board members, and other business leaders, Abundance Leaders will also earn a place in the libraries of anyone with an interest in leadership or organizational culture.
Abstract Entity Anaphora in Argumentative Texts: Pragmatic Features and Referent Interpretation
by Donghong LiuThis book focuses on abstract entity anaphora in argumentative texts with Asher’s (1993) Segmented Discourse Representation Theory (SDRT) as the theoretical framework, investigating its pragmatic features and exploring its referent interpretation. The data sources include more than 160,000-word argumentative texts (80,000-word English texts and 80,000-word Chinese ones) selected from newspapers, journals, and books in China and America. At first, a comparative study was done between Chinese and English argumentative texts so as to compare the pragmatic features of abstract entity anaphora in the two languages. Then, referent interpretation is explored within the SDRT framework. Although SDRT can account for most of the instances of abstract entity anaphora, it appears incompetent in dealing with some phenomena in the data of our study. Seven problems in SDRT were found, and corresponding solutions were proposed in an attempt to improve this theory. In general, this book has three aspects of significance. Firstly, it establishes abstract entity anaphora as an independent and a special kind of anaphora. Secondly, the research methods are the combination of empirical study and theoretical hypotheses as well as the coalescent of dynamic study and static study. Thirdly, the book is not limited to the application of SDRT to Mandarin Chinese and backward anaphora. Instead, based on the linguistic phenomena in the data, it challenges and improves the theory, and it even negates some aspects and meanwhile brings forward new solutions.
Abstimmungskampagnen: Politikvermittlung in der Referendumsdemokratie
by Klaus Kamps Heike ScholtenDie Anforderungen an die Politikvermittlung steigen. Um politisch komplexe Themen einer breiten politischen Öffentlichkeit verständlich zu machen, ist der wachsende Zugriff auf Emotionalisierung und Personalisierung zu beobachten. Nicht selten rückt das eigentliche Thema dabei in den Hintergrund. In Demokratien, in denen direktdemokratische Verfahren die politische Praxis bestimmen, verhält sich das anders. Hier werden die politischen Akteure quasi gezwungen das politische Sachgeschehen rechtzeitig und verständlich zu erklären und ihre Positionen zu begründen. ,,Politische Kampagnen in der Referendumsdemokratie" möchte die professionalisierten Kompetenzen in der politischen Kampagnenführung von Akteuren, die politische Kampagnen regelmäßig unter den Bedingungen einer ,,traditionellen" Referendumsdemokratie führen, für Dritte aufarbeiten.
Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)
by Sarah TurnbullThis concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.
Absent Mandate: Strategies and Choices in Canadian Elections
by Harold Clarke Jane Jenson Larry LeDuc Jon PammettAbsent Mandate develops the crucial concept of policy mandates, distinguished from other interpretations of election outcomes, and addresses the disconnect between election issues and government actions. Emphasizing Canadian federal elections between 1993 and 2015, the book examines the Chretien/Martin, Harper and Trudeau governments and the campaigns that brought them to power. Using data from the Canadian Election Studies and other major surveys, Absent Mandate documents the longstanding volatility in Canadian voting behaviour. This volatility reflects the flexibility of voters' partisan attachments, the salience of party leader images, and campaigns dominated by discussion of broad national problems and leaders rather than by coherent sets of policy proposals. The failure of elections to provide genuine policy mandates stimulates public discontent with the political process and widens the gap between the promise and the performance of Canadian democracy.
Abraham Lincoln’s Cyphering Book and Ten other Extraordinary Cyphering Books
by M. A. Ken Clements Nerida F. EllertonThis well-illustrated book provides strong qualitative and comparative support for the main arguments developed by Nerida Ellerton and Ken Clements in their groundbreaking Rewriting this History of School Mathematics in North America 1607-1861: The Central Role of Cyphering Books. Eleven extraordinary handwritten school mathematics manuscripts are carefully analyzed--six were prepared entirely in Great Britain, four entirely in North America, and 1 partly in Great Britain and partly in North America. The earliest of the 11 cyphering books was prepared around 1630, and the latest in 1835. Seven of the manuscripts were arithmetic cyphering books; three were navigation cyphering books, and one was a mensuration/surveying manuscript. One of the cyphering books examined in this book was prepared, over the period 1819-1826, by a young Abraham Lincoln, when he was attending small one-teacher schools in remote Spencer County, Indiana. Chapter 6 in this book provides the first detailed analysis of young Abraham's cyphering book--which is easily the oldest surviving Lincoln manuscript. Another cyphering book, this one prepared by William Beattie in 1835, could have been prepared as a special gift for the King of England. The analyses make clear the extent of the control which the cyphering tradition had over school mathematics in North America and Great Britain between 1630 and 1840. In their final chapter Ellerton and Clements identify six lessons from their research into the cyphering tradition which relate to present-day circumstances surrounding school mathematics. These lessons are concerned with sharp differences between intended, implemented and attained curricula, the remarkable value that many students placed upon their cyphering books, the ethnomathematical circumstances which surrounded the preparations of the extraordinary cyphering books, and qualitative differences between British and North American school mathematics.
Above the Fold, Revised Edition
by Brian D MillerAbove the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project:PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.
Above the Fold: A Personal History of the Toronto Star
by John HonderichA remarkable memoir and journalistic history of the Toronto Star, the newspaper that has shaped and continues to shape the issues most important to Canadians.Don't let them ruin the newspaper. . . These were the dying words of Beland Honderich to his son, John. The newspaper was the Toronto Star, founded in 1892 by Joseph E. (Holy Joe) Atkinson and, to this day, one of the world&’s leading and most respected socially liberal broadsheets. For the second half of its legendary—and sometimes controversial—history, both John and his father, as successive editors, publishers, and family owners, made it into the newspaper we know today. The Star has been, at different times, home base to the likes of Ernest Hemingway, Morley Callaghan, Pierre Berton, June Callwood, Peter C. Newman, Gary Lautens, Robert Fulford, Richard Gwyn, Christie Blatchford, Michele Landsberg, Chantal Hébert, Joey Slinger, and many more. It also brandishes a corporate history unlike any other. In an extraordinary exercise of arbitrary power, the Ontario government held veto power over all of the Star's operations until the paper eventually evolved to the five families of the Torstar Voting Trust, one of which were the Honderichs. And in that process, those families committed in court to observe and promote the intellectual and spiritual basis on which the Star has always operated. Completed just weeks before the author&’s untimely death, Above the Fold gives us an on-the-ground account of how the Star, once known primarily for its tabloid sensationalism and screaming headlines, transformed into a bastion of journalistic quality that routinely wins the industry&’s highest honours and accolades. Honderich writes about the paper he loved and the challenges it faced over the years, including crippling strikes, boardroom battles, soaring egos, the vicious newspaper wars with various competitors, and, most recently, the shift away from print. He also delves deeply into his relationship with his father, who could be remarkably cold and unfeeling toward his son and others, earning the nickname &”The Beast.&” There was great love between the two men but it came at a cost both professionally and, of course, personally. Always worried about accusations of nepotism as he rose to the top job at the paper, John felt he needed to prove himself that much more, which he did—and then some. Honest, frank, generous, and highly informative, Above the Fold is a personal history of one of the most storied and successful newspapers of our time, told through the lives of the father and son who ran it for close to half-a-century.
Above the Fold: Understanding the Principles of Successful Web Site Design
by Brian MillerThis is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites.Above the Fold is divided into three sections:Design & TypographyPlanning & UsabilityBusiness Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great.Topics covered in Above the Fold include:What makes web design uniqueThe history of web designAnatomy of a web pageWhite space and grid use in web designThe elements of web design: color, texture, imagery, scale, depth, animation, and variabilityWeb typography, including web-safe type, images of type, and font replacement and embeddingWeb project planningInformation architecture, including site maps, wireframes, and user flow diagramsThe elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messagingSearch engine optimizationOnline marketing, including banner ads, viral and social marketing, on-site marketing, and email marketingWeb statistics and analysis