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Artificial Intelligence in Manufacturing: Enabling Intelligent, Flexible and Cost-Effective Production Through AI
by John SoldatosThis open access book presents a rich set of innovative solutions for artificial intelligence (AI) in manufacturing. The various chapters of the book provide a broad coverage of AI systems for state of the art flexible production lines including both cyber-physical production systems (Industry 4.0) and emerging trustworthy and human-centered manufacturing systems (Industry 5.0). From a technology perspective, the book addresses a wide range of AI paradigms such as deep learning, reinforcement learning, active learning, agent-based systems, explainable AI, industrial robots, and AI-based digital twins. Emphasis is put on system architectures and technologies that foster human-AI collaboration based on trusted interactions between workers and AI systems. From a manufacturing applications perspective, the book illustrates the deployment of these AI paradigms in a variety of use cases spanning production planning, quality control, anomaly detection, metrology, workers’ training, supply chain management, as well as various production optimization scenarios. This is an open access book.
Artificial Intelligence, Strategic Communicators and Activism (Global PR Insights)
by Lukasz Swiatek Marina Vujnovic Chris Galloway Dean KruckebergIn a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.
Artificial Intelligence with Microsoft Power BI
by Jen Stirrup Thomas J. WeinandyAdvance your Power BI skills by adding AI to your repertoire at a practice level. With this practical book, business-oriented software engineers and developers will learn the terminologies, practices, and strategy necessary to successfully incorporate AI into your business intelligence estate. Jen Stirrup, CEO of AI and BI leadership consultancy Data Relish, and Thomas Weinandy, research economist at Upside, show you how to use data already available to your organization.Springboarding from the skills that you already possess, this book adds AI to your organization's technical capability and expertise with Microsoft Power BI. By using your conceptual knowledge of BI, you'll learn how to choose the right model for your AI work and identify its value and validity.Use Power BI to build a good data model for AIDemystify the AI terminology that you need to knowIdentify AI project roles, responsibilities, and teams for AIUse AI models, including supervised machine learning techniquesDevelop and train models in Azure ML for consumption in Power BIImprove your business AI maturity level with Power BIUse the AI feedback loop to help you get started with the next project
ArtsIT, Interactivity and Game Creation: 12th EAI International Conference, ArtsIT 2023, São Paulo, Brazil, November 27-29, 2023, Proceedings, Part II (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #565)
by Anthony L. BrooksThis book constitutes the refereed post-conference proceedings the 12th EAI International Conference on ArtsIT, Interactivity and Game Creation, ArtsIT 2023 which was held in São Paulo, Brazil, in November 27-29, 2023.The 40 revised full papers and 1 Short paper presented were carefully selected from 103 submissions. The papers are thematically arranged in the following sections: Part I: exploring new frontiers in music therapy; network dance and technology; computational art and the creative process; alternative realities, immersion experiences, and arts-based research.Part II: alternative realities, immersion experiences, and arts-based research; games; interactive technologies, multimedia, and musical art; human at centre.
ArtsIT, Interactivity and Game Creation: 12th EAI International Conference, ArtsIT 2023, São Paulo, Brazil, November 27-29, 2023, Proceedings, Part I (Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering #564)
by Anthony L. BrooksThis book constitutes the refereed post-conference proceedings the 12th EAI International Conference on ArtsIT, Interactivity and Game Creation, ArtsIT 2023 which was held in São Paulo, Brazil, in November 27-29, 2023. The 40 revised full papers and 1 Short paper presented were carefully selected from 103 submissions. The papers are thematically arranged in the following sections: Part I: exploring new frontiers in music therapy; network dance and technology; computational art and the creative process.Part II: alternative realities, immersion experiences, and arts-based research; games; interactive technologies, multimedia, and musical art; human at centre.
Assessment of Visual Quality and Simulator Sickness for Omnidirectional Videos (T-Labs Series in Telecommunication Services)
by Ashutosh SinglaThis book presents extensive research on the quality of 360° video perceived by users with HMDs. The book aims to develop a set of standard guidelines for the systematic visual quality assessment of 360° videos. Firstly, conventional subjective test methods such as Absolute Category Rating (ACR) and Double Stimulus Impairment Scale (DSIS) are applied to evaluate video quality, alongside the Modified ACR (M-ACR) method newly proposed. Building on the reliability and general applicability of the procedure across different tests, a methodological framework for 360° video quality assessment is then presented. The author also analyzes simulator sickness to investigate the impact of different influencing factors. The insights gained on simulator sickness related to 360° video contribute to a better understanding of this particular use case of VR and can help to improve comfort among users by suggesting improvements in the technical specifications of 360° video and HMD technology and thus improving QoE.
Attack from Within: How Disinformation Is Sabotaging America
by Barbara McQuadeA NEW YORK TIMES BESTSELLERAn urgent, comprehensive explanation of the ways disinformation is impacting democracy, and practical solutions that can be pursued to strengthen the public, media, and truth-based politicsMSNBC's legal expert breaks down the ways disinformation has become a tool to drive voters to extremes, disempower our legal structures, and consolidate power in the hands of the few."One of the most acute observers of our time shares . . . a compelling work about a challenge that—left unexamined and left unchecked—could undermine our democracy." —Eric H. Holder Jr, 82nd Attorney General of the United StatesAmerican society is more polarized than ever before. We are strategically being pushed apart by disinformation—the deliberate spreading of lies disguised as truth—and it comes at us from all sides: opportunists on the far right, Russian misinformed social media influencers, among others. It's endangering our democracy and causing havoc in our electoral system, schools, hospitals, workplaces, and in our Capitol. Advances in technology including rapid developments in artificial intelligence threaten to make the problems even worse by amplifying false claims and manufacturing credibility.In Attack from Within, legal scholar and analyst Barbara McQuade, shows us how to identify the ways disinformation is seeping into all facets of our society and how we can fight against it. The book includes: The authoritarian playbook: a brief history of disinformation from Mussolini and Hitler to Bolsonaro and Trump, chronicles the ways in which authoritarians have used disinformation to seize and retain power.Disinformation tactics—like demonizing the other, seducing with nostalgia, silencing critics, muzzling the media, condemning the courts; stoking violence—and reasons why they work.An explanation of why America is particularly vulnerable to disinformation and how it exploits our First Amendment Freedoms, sparks threats and violence, and destabilizes social structures.Real, accessible solutions for countering disinformation and maintaining the rule of law such as making domestic terrorism a federal crime, increasing media literacy in schools, criminalizing doxxing, and much more.Disinformation is designed to evoke a strong emotional response to push us toward more extreme views, unable to find common ground with others. The false claims that led to the breathtaking attack on our Capitol in 2021 may have been only a dress rehearsal. Attack from Within shows us how to prevent it from happening again, thus preserving our country&’s hard-won democracy.
Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge (China Perspectives)
by Xiaoyu ChenThis book examines the phenomenon of knowledge celebrities, an emerging group of social media influencers who produce and sell knowledge products online. Its primary goal is to investigate the reasons and strategies behind their ability to attract users and persuade them to purchase knowledge products on digital platforms. With the increasing demand for high-quality content from online users, various platforms have emerged as pay-for-knowledge platforms, allowing knowledge celebrities to monetize their expertise. This book draws on theoretical frameworks from information science, communication and management to provide insights into this phenomenon and to examine the practices and individuals involved. Building on existing scholarship and analyzing case studies in China, this book presents the background, basic concepts and understanding of knowledge celebrities. It then explores the three key factors that contribute to the attractiveness of knowledge celebrities, as well as the motivations and mechanisms behind pay-for-knowledge practices. Finally, the book offers a glimpse into the future landscape of knowledge celebrities and pay-for-knowledge platforms. The book will be valuable to scholars, students, and practitioners in information, communication and media studies. In particular, it will appeal to those interested in topics such as knowledge celebrities, the creator economy and knowledge management.
Audiences of Nazism: Using Media in the Third Reich (New German Historical Perspectives #13)
by Ulrike WeckelThrough its focus on audiences and their reception of media in Nazi Germany, Audiences of Nazism inverts the typical top-down perspective employed in studies that concentrate on the regime’s regulation of media and propaganda. It thereby sheds new light on the complex character of the period’s media, their uses, and the scope for audience interpretation. Contributors investigate how consumers either appropriated or ignored certain messages of Nazi propaganda, and how some even participated in its production. The authors ground their studies on novel historical sources, including private diaries and letters, photographs and films, and concert programs, which demonstrate, amongst other things, how audiences interpreted and responded to regulated news, Nazi Party rallies, and the regime’s denunciation of modern works of art as ‘degenerate.’
Authenticity and the Public Literary Self: Will The ‘Real’ Author Please Stand Up
by Sreedhevi IyerThis is the first book-length study on how authors of color present themselves in public literary discourse. The study utilizes data obtained from and around exemplary empirical case study participants – Junot Diaz, Madeleine Thien, and Mohsin Hamid. Relevant data includes the case study authors’ Twitter usage and the impact of the digital sphere in author self-presentation. Dr Iyer employs a combined theoretical framework of discourse analysis and interactional sociolinguistics, with an awareness of literary and creative writing studies. The theoretical approach uses four metapragmatic stereotypes regarding what constitutes an ‘authentic’ author. The theoretical approach and metapragmatic stereotype form an evaluative framework that can be applied on diverse data to replicate findings.The study originated from the author’s own exposure to prevailing literary discourse through public engagements as a writer. She became aware of the problematic nature of an author’s public self-presentation, with a requirement to ‘be yourself’. Each celebrity author of color faces a paradoxical positioning within literary discourse as a result of that requirement. Through her study, Dr Iyer sought to discover how authors of color negotiate themselves in public spheres, including digital social media platforms, in order to accomplish ‘authenticity’ discursively.This book is ideal for learners and practitioners in creative writing who are seeking strategies for self-presentation as published authors. It is also valuable for researchers in discourse analysis, including literary discourse and social media discourse, providing an empirical means of evaluating ‘authenticity’ as understood in contemporary times.
Avoiding Potholes in Translation: A Practical Perspective on Translation between English and isiZulu
by Phindile DlaminiThis book is a comprehensive introduction to translation studies between English and isiZulu. It incorporates crucial concepts for understanding the basics of translation within a South African language context and lays a foundation for further studies in translation. The book's content coverage, while broad, is also in-depth, and it skillfully integrates examples from varied types of texts. The practical and accessible style makes it both engaging and informative. The diverse examples illustrate not only the technicalities of translation as a process, but the vivid dynamics brought about by the fact that the languages involved in the translation process belong to different language families. The use of these examples for almost every aspect of translation explained makes this book unique and valuable to translation scholars and practitioners alike. Even though the book uses cases from the isiZulu language, it is an applicable reference for translation scholars and practitioners working with different indigenous languages of South Africa. Print edition not for sale in Sub Saharan Africa.
Avoiding the News: Reluctant Audiences for Journalism (Reuters Institute Global Journalism Series)
by Benjamin Toff Ruth Palmer Rasmus Kleis NielsenA small but growing number of people in many countries consistently avoid the news. They feel they do not have time for it, believe it is not worth the effort, find it irrelevant or emotionally draining, or do not trust the media, among other reasons. Why and how do people circumvent news? Which groups are more and less reluctant to follow the news? In what ways is news avoidance a problem—for individuals, for the news industry, for society—and how can it be addressed?This groundbreaking book explains why and how so many people consume little or no news despite unprecedented abundance and ease of access. Drawing on interviews in Spain, the United Kingdom, and the United States as well as extensive survey data, Avoiding the News examines how people who tune out traditional media get information and explores their “folk theories” about how news organizations work. The authors argue that news avoidance is about not only content but also identity, ideologies, and infrastructures: who people are, what they believe, and how news does or does not fit into their everyday lives. Because news avoidance is most common among disadvantaged groups, it threatens to exacerbate existing inequalities by tilting mainstream journalism even further toward privileged audiences. Ultimately, this book shows, persuading news-averse audiences of the value of journalism is not simply a matter of adjusting coverage but requires a deeper, more empathetic understanding of people’s relationships with news across social, political, and technological boundaries.
Barrierefrei kommunizieren für Unternehmen: Wie Sie die Anforderungen des Barrierefreiheitsstärkungsgesetzes effizient umsetzen (essentials)
by Gabriele HorcherDieses essential zeigt, welche Bedeutung digitale Barrierefreiheit für die Unternehmenskommunikation hat und wie diese die Ansprache Verbrauchern verändern wird. Das ab dem 28. Juni 2025 geltende Barrierefreiheitsstärkungsgesetz (BFSG) wird zum Beschleuniger dieser Entwicklung, mit der sich künftig viele Unternehmen auseinandersetzen müssen. Die renommierte Kommunikationswissenschaftlerin Gabriele Horcher zeigt auf, wie die neuen gesetzlichen Anforderungen effizient umgesetzt werden können und wie künstliche Intelligenz dabei helfen kann. Darüber hinaus stellt sie Strategien für Berater und Dienstleister vor, die ihre Kunden optimal unterstützen wollen.Ein auf den Punkt geschriebenes Buch für Entscheidungsträger, Kommunikations-, Compliance- und E-Commerce-Verantwortliche, die alles Wichtige über die spezifischen Herausforderungen der digitalen Barrierefreiheit erfahren und von den neuen Chancen profitieren wollen.
Battle for the Bird: Jack Dorsey, Elon Musk and the $44 Billion Fight for Twitter's Soul
by Kurt WagnerThe gripping corporate saga of Twitter's titans and their journey towards power, innovation, and controversy.'Comprehensive . . . a definitive history' The Times'Battle For The Bird is an absolute triumph of reporting and storytelling.' Ashlee Vance, bestselling author of Elon Musk'If you want to understand how one of the most powerful social networks in history managed to be such a dramatic corporate disaster, you must read Kurt Wagner's deeply reported inside story.' Sarah Frier, author of Financial Times and McKinsey 2020 Business Book of the Year No Filter: The Inside Story of Instagram__________On October 28th, hours after completing a $44 billion takeover of Twitter, Elon Musk Tweeted to his millions of followers 'The bird is freed.'Musk's takeover of Twitter was one of the most audacious and remarkable deals in tech history. The Battle for Twitter takes readers back to the very beginning and how we reached this point. It looks at the origins of the platform, the vision of its co-founder Jack Dorsey, and how it became a battleground for ideas, controversies, and viral moments that shaped the world we live in today.With meticulous research and unprecedented access, author Kurt Wagner paints a vivid portrait of power struggles, bitter rivalries, and ground-breaking decisions that have shaped the evolution of Twitter. From Musk's audacious tweets to Dorsey's enigmatic persona, Battle for The Bird uncovers the depths of their involvement, revealing the forces that have propelled them to the forefront of global attention. In this gripping corporate saga, delve into the minds of these visionary figures as they engage in a high-stakes battle for dominance, reshaping the very fabric of social media.__________
Battle for the Bird: Jack Dorsey, Elon Musk and the $44 Billion Fight for Twitter's Soul
by Kurt WagnerOn October 28th, hours after completing a $44 billion takeover of Twitter, Elon Musk Tweeted to his millions of followers 'The bird is freed.'Musk's takeover of Twitter was one of the most audacious and remarkable deals in tech history. The Battle for Twitter takes readers back to the very beginning and how we reached this point. It looks at the origins of the platform, the vision of its co-founder Jack Dorsey, and how it became a battleground for ideas, controversies, and viral moments that shaped the world we live in today.With meticulous research and unprecedented access, author Kurt Wagner paints a vivid portrait of power struggles, bitter rivalries, and ground-breaking decisions that have shaped the evolution of Twitter. From Musk's audacious tweets to Dorsey's enigmatic persona, The Battle for Twitter uncovers the depths of their involvement, revealing the forces that have propelled them to the forefront of global attention. In this gripping corporate saga, delve into the minds of these visionary figures as they engage in a high-stakes battle for dominance, reshaping the very fabric of social media.
Behavioral Economics (Routledge Advanced Texts in Economics and Finance)
by Edward CartwrightOver the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings, such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of several topics and applications, including fraud and cybercrime, cryptocurrency, public health messaging, and the COVID-19 pandemic. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.
Best Story Wins: Storytelling for Business Success (Economist Books)
by Mark EdwardsAn inspiring, practical, and timely new guide on how to harness the power of storytelling in our communications at work. Whether you're standing up in front of a crowd at a conference or chatting with a colleague in an elevator, storytelling is the most effective way to get your point across. It works in ninety-second Superbowl television spots, it works in ten-second social media formats, and it works in that email you have to fire off in five seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence, and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology for telling compelling stories at work. Best Story Wins shows how storytelling will make better communicators of us all.
Beyond Mainstream Media: Alternative Media and the Future of Journalism (Communication and Society)
by Stephen CushionOffering one of the most comprehensive assessments of alternative media to date, Beyond Mainstream Media examines the rise of alternative media over the last decade, analysing their changing content and editorial strategies, and exploring why many people go beyond the mainstream media for news and information. Considering the differences in agenda between alternative and mainstream media coverage, Cushion sheds light on why right-wing alternative media have become a more prominent part of national media systems than left-wing sites in the Western World. In doing so, he argues that alternative left-wing media should place less emphasis on attacking professional journalism and focus more on converging into the world of mainstream news to promote their politics. This book draws on over 3,500 articles and 17,000 social media posts produced by alternative media, extensive interviews with editors and contributors, and a survey of over 2,700 media users. It develops a comparative international perspective by explaining how findings and concepts can be applied to understanding much broader issues, such as public distrust in the mainstream media or the influence different media and political systems have on the production of alternative media. Providing both an introduction to and a critical analysis of the state of alternative media today, this book is written in clear, jargon-free language and is recommended reading for advanced students undertaking courses in Alternative Media and Political Journalism.
Beyond Self-Defense: How to Say No, Set Boundaries, and Reclaim Your Agency--An empowering guide to s afety, risk assessment, and personal protection
by Shihan MichelleA feminist-forward guide to setting boundaries, assessing safety, and defusing violence by a six-time karate world champion—tools and skills to build confidence, fight back, and live life on your own terms.Disclaimer: this is not your average self-defense book. As educator, martial artist, movement analyst, somatic therapist, and rape crisis advocate Shihan Michelle explains, &“Self-defense doesn&’t work to prevent assault; it&’s too late, you&’re in a fight.&” Instead, Michelle champions self-offense, a preventative personal protection strategy invested in defusing trouble before violence becomes necessary.Beyond Self-Defense empowers you to prevent and de-escalate violence without resorting to physical contact. Including personal stories, interactive practices, and reflective prompts, this practical, accessible, and timely handbook teaches you how to craft your own unique protection protocols. Topics include how to:Use your body weight to fend off attacksRecognize the emotional triggers of others before they escalateUnlearn common biases about safety and vulnerabilityUse space and time to get the upper hand and control situations before they become unsafeChallenge patriarchal social standards and claim your voice—and your spaceThe founder and lead instructor of Self Offense Services, Michelle is a sixth degree black belt in Full Contact karate who gives workshops in assault prevention, boundaries, listening, de-escalation, and bullying prevention.
Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era
by John Rossman Kevin McCaffreyThe Executive Playbook to Lead Business Growth, Innovation and Transformation.The first leadership book for the age of artificial intelligence, equipping leaders with principles and tactics to achieve audacious outcomes and solve complex problems, while smartly managing the inherent risks of bold moves. Applying this playbook will impact your business and, just as critically, propel and protect your career as a bold transformational executive. Co-authored by John Rossman, author of The Amazon Way and Think Like Amazon, and Kevin McCaffrey, seasoned executives from Amazon, Google, and T-Mobile. This fast-moving book melds their direct leadership experiences with comprehensive research and authentic stories. Actionable insights include: Pinpointing Growth Opportunities: Identify your customer's primary frustrations and unmet needs with standout features, forming the foundation for sustainable business growth. Mastering Strategic Communication: Develop skills to ensure alignment, clarity, and vital stakeholder involvement through effective strategic communication. Prioritizing through High-Impact Experimentation: Implement cost-effective, swift, and impactful experimentation methods, utilizing memos and debates for maximum effect. Redefining Cost Models for Winning Business Models: Learn to innovate cost structures alongside improving customer experiences for a transformative impact on your business. Overcoming Inertia and Analysis Paralysis: Discover tactics to break free from conventional pace and decision-making traps by creating focused teams and unique operational environments. Maximizing Return on Effort: Craft a governance approach that provides high quality, timely signals for your strategic endeavors without the usual bureaucratic overhead. With your book purchase you also get a trove of resources including practical frameworks, real-world examples, a Big Bet journal, generative AI prompts , and a Big Bet GPT. These tools are designed to drive active integration of the principles of Big Bet Leadership in your business.
Blockchain-Based Data Security in Heterogeneous Communications Networks (Wireless Networks)
by Dongxiao Liu Xuemin (Sherman) ShenThis book investigates data security approaches in Heterogeneous Communications Networks (HCN). First, the book discusses the urgent need for a decentralized data management architecture in HCN. The book investigates preliminaries and related research to help readers obtain a comprehensive picture of the research topic. Second, the book presents three blockchain-based approaches for data management in HCN: data provenance, data query, and data marketing. Finally, based on the insights and experiences from the presented approaches, the book discusses future research directions.
Blockchain for Global Education
by Lakshmana Kumar Ramasamy Firoz KhanThis book presents Blockchain technology and its various applications in educational environments. The authors show how Blockchain has the potential to revolutionize the field of education by creating decentralized and secure platforms for connecting students and educators across borders. The book also discusses the challenges and limitations of implementing Blockchain in education, such as technical complexity, lack of standardization, and regulatory issues. The authors provide several examples and case studies that demonstrate how Blockchain technology can be used to improve various aspects of education. The authors also recognize that Blockchain technology evolves rapidly and address the potential impact of the technology on the field of education in the future. In addition to general educational applications, the authors also provide a global perspective, addressing the potential impact of technology on education in various countries and regions.
Blockchain Transformations: Navigating the Decentralized Protocols Era (Signals and Communication Technology)
by Sheikh Mohammad Idrees Mariusz NowostawskiThis book provides a guide for those looking to understand the potential of blockchain technology and its impact on various industries. The book provides an in-depth exploration of blockchain technology, its use cases, and the opportunities and challenges it presents. From digital currencies and smart contracts to supply chain management and decentralized finance, the book covers all the key aspects of blockchain technology. The authors also go beyond the technical details, providing valuable insights and practical advice on how to navigate this new era of decentralization and trustless transactions. The book is an ideal read for researchers, entrepreneurs, investors, or anyone looking to stay ahead of the curve and stay informed about the future of blockchain technology.
The Bloomberg Guide to Business Journalism
by Paul Addison Jennifer Sondag Cherian Thomas Carolina WilsonThe Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world. It illustrates how to chronicle capitalism for different audiences—from general consumers of business news to market specialists—and how to present compelling stories across print, web, video, and audio formats.At the heart of the book are exercises and explanations that demonstrate the most appropriate ways to cover a range of business topics. For those looking to begin careers as business journalists, the guide offers step-by-step instructions for reporting and breaking news, emphasizing high standards for accuracy and fairness. Readers will learn key questions to ask when interviewing executives, how to interpret a company financial statement, why markets move, and much more.An engaging and easy-to-understand storyline set in a fictional “Businessworld” accessibly conveys key concepts. The book offers clear advice on reporting, writing, editing, and producing multimedia content for today’s busy readers, listeners, and viewers. Chapters can be used for individual study or university instruction, and material can be customized for settings from a weeklong workshop to a full semester course.This authoritative book shows readers how to excel in business journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically.
Bootlegging the Airwaves: Alternative Histories of Radio and Television Distribution (The History of Media and Communication)
by Eleanor PattersonHow fan passion and technology merged into a new subculture Long before internet archives and the anytime, anywhere convenience of streaming, people collected, traded, and shared radio and television content via informal networks that crisscrossed transnational boundaries. Eleanor Patterson’s fascinating cultural history explores the distribution of radio and TV tapes from the 1960s through the 1980s. Looking at bootlegging against the backdrop of mass media’s formative years, Patterson delves into some of the major subcultures of the era. Old-time radio aficionados felt the impact of inexpensive audio recording equipment and the controversies surrounding programs like Amos ‘n’ Andy. Bootlegging communities devoted to buddy cop TV shows like Starsky and Hutch allowed women to articulate female pleasure and sexuality while Star Trek videos in Australia inspired a grassroots subculture built around community viewings of episodes. Tape trading also had a profound influence on creating an intellectual pro wrestling fandom that aided wrestling’s growth into an international sports entertainment industry.