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Showing 9,976 through 10,000 of 18,673 results

Getting Published in Academic Journals: Navigating the Publication Process

by Sue Starfield Brian Richard Paltridge

The pressure on graduate students and new PhDs to publish their work continues to grow with writing and publishing considered an important measure of career success within the academy. There is, however, more to the process of getting published than those who are new to the process initially realize. The aim of this guide is to clarify the process and offer advice. Getting Published in Academic Journals is written for graduate students and newly graduated PhDs who want to publish their research in peer-reviewed academic journals. Getting Published in Academic Journals draws on the experiences of the authors as editors of peer-reviewed journals, as teachers of writing-for-publication courses and workshops, as researchers of the scholarly publication process, as reviewers of hundreds of articles, and as published authors. The book is written to be used in courses and workshops on publishing, as a supplement to the books in the revised and updated English in Today's Research World (Swales & Feak) series, and as a stand-alone guide for academic writers working independently. Book jacket.

Getting Real

by Gretchen Carlson

In the wake of Gretchen Carlson’s lawsuit against former Fox News chairman and CEO Roger Ailes, her memoir of her time at Fox—working alongside Megyn Kelly, Bill O’Reilly, Steve Doocy, and other prominent conservative news personalities—is more relevant than ever.In this candid memoir, celebrity news anchorwoman Gretchen Carlson shares her inspiring story and offers important takeaways about what it means to strive for and find success in the real world. With warmth and wit, she takes readers from her Minnesota childhood, when she became a violin prodigy, through attending Stanford and later rising to anchor of The Real Story with Gretchen Carlson on Fox News after working her way up from local television stations. Carlson addresses the intense competitive effort of winning the Miss America Pageant, the challenges she’s faced as a woman in broadcast television, and how she manages to balance work and family as the wife of high-profile sports agent Casey Close and devoted mother to their two children. An unceasing advocate for respect and equality for women, Carlson writes openly about her own struggles with body image, pageant stereotypes, building her career, and having the courage to speak her mind. Encouraging women to believe in themselves, chase their dreams, and never give up, Carlson emerges in Getting Real as a living example of personal strength and perseverance.From the Hardcover edition.

Girls' Feminist Blogging in a Postfeminist Age (Routledge Studies in New Media and Cyberculture)

by Jessalynn Keller

Girls’ Feminist Blogging in a Postfeminist Age explores the practices of U.S.-based teenage girls who actively maintain feminist blogs and participate in the feminist blogosphere as readers, writers, and commenters on platforms including Blogspot, Facebook, Twitter, and Tumblr. Drawing on interviews with bloggers between the ages of fifteen and twenty-one, as well as discursive textual analyses of feminist blogs and social networking postings authored by teenage girls, Keller addresses how these girls use blogging as a practice to articulate contemporary feminisms and craft their own identities as feminists and activists. In this sense, feminist girl bloggers defy hegemonic postfeminist and neoliberal girlhood subjectivities, a finding that Keller uses to complicate both academic and popular assertions that suggest teenage girls are uninterested in feminism. Instead, Keller maintains that these young bloggers employ digital media production to educate their peers about feminism, connect with like-minded activists, write feminist history, and make feminism visible within popular culture, practices that build upon and continue a lengthy tradition of American feminism into the twenty-first century. Girls’ Feminist Bloggers in a Postfeminist Age challenges readers to not only reconsider teenage girls’ online practices as politically and culturally significant, but to better understand their crucial role in a thriving contemporary feminism.

Git: Mastering Version Control

by Aske Olsson Rasmus Voss Ferdinando Santacroce Jakub Narebski

Learn everything you need to take full control of your workflow with Git with this curated Learning Path - dive in and transform the way you work About This Book * Master all the basic concepts of Git to protect your code and make it easier to evolve * Filled with practical recipes that will teach you how to use the most advanced features of the Git system * Harness the full power of the Git version control system to customize Git behavior, manipulate history, integrate external tools, and explore platform shortcuts Who This Book Is For This learning path is for software developers who want to become proficient at using the Git version control system. A basic understanding of any version control system would be beneficial. What You Will Learn * Transport your work to a remote repository in a centralized manner * Experiment with your code without affecting functional code files * Explore some tools used to migrate to Git from other versioning systems without losing your development history * Understand the Git data model and how you can navigate the database with simple commands * Debug with Git and use various techniques to find faulty commits * Customize Git behavior system-wide, on a per-user, per-repository, and per-file basis * Master administering and setting up Git repositories, configuring access, finding and recovering from repository errors, and performing repository maintenance * Chose a workflow and configure/set up support for the chosen workflow In Detail Git is one of the most popular types of Distributed Version Control System. Since its inception, it has attracted skilled developers due to its robust, powerful, and reliable features. Like most powerful tools, Git can be hard to approach for the newcomers. However, this learning path will help you overcome this fear and become adept at all the basic and advanced tasks in Git. This course starts with an introduction to version control systems before you delve deeply into the essentials of Git. This serves as a primer for the topics to follow such as branching and merging, creating and managing a GitHub personal repository, and fork and pull requests. You'll also learn how to migrate from SVN using Git tools or TortoiseGit and migrate from other VCSs, concluding with a collection of resources, links, and appendices. As you progress on to the next module, you will learn how you can automate the usual Git processes by utilizing the hook system built into Git. It also covers advanced repository management, including different options to rewrite the history of a Git repository before you discover how you can work offline with Git, how to track what is going on behind the scenes, and how to use the stash for different purposes. Moving forward, you will gain deeper insights into Git's architecture, its underlying concepts, behavior, and best practices. It gives a quick implementation example of using Git for a collaborative development of a sample project to establish the foundation knowledge of Git operational tasks and concepts. By exploring advanced Git practices, you will attain a deeper understanding of Git's behavior, allowing you to customize and extend existing recipes and write your own. This Learning Path is a blend of content, all packaged up keeping your journey in mind. It includes content from the following Packt products: * Git Essentials, Ferdinando Santacroce * Git Version Control Cookbook, Aske Olsson and Rasmus Voss * Mastering Git, Jakub Narebski Style and approach Its step-by-step approach with useful information makes this course the ultimate guide to understanding and mastering Git. This course will show the road to mastery example by example, while also explaining the mental model of Git.

Glencoe Speech: Student Edition

by McGraw-Hill Education

Glencoe Speech covers a full range of speech topics including interpersonal communication, listening, interviewing, extemporaneous speaking, preparing and presenting speeches, debate, and parliamentary procedure. The text emphasizes that communicating also entails making responsible ethical choices. Features and activities throughout Glencoe Speech help students gain the skills and confidence they need to overcome obstacles and succeed in their efforts to communicate effectively. Sample student speeches are provided thoughout as well as speeches from some of history’s greatest speakers.

Globalizing Intercultural Communication: A Reader

by Kathryn Sorrells Sachi Sekimoto

Translating Theory into Practice Globalizing Intercultural Communication: A Reader introduces students to intercultural communication within the global context, and equips them with the knowledge and understanding to grapple with the dynamic, interconnected and complex nature of intercultural relations in the world today. This reader is organized around foundational and contemporary themes of intercultural communication. Each of the 14 chapters pairs an original research article explicating key topics, theories, or concepts with a first-person narrative that brings the chapter content alive and invites students to develop and apply their knowledge of intercultural communication. Each chapter’s pair of readings is framed by an introduction highlighting important issues presented in the readings that are relevant to the study and practice of intercultural communication and end-of-chapter pedagogical features including key terms and discussion questions. In addition to illuminating concepts, theories, and issues, authors/editors Kathryn Sorrells and Sachi Sekimoto focus particular attention on grounding theory in everyday experience and translating theory into practice and actions that can be taken to promote social responsibility and social justice.

Globalizing Intercultural Communication: A Reader

by Kathryn Sorrells Sachi Sekimoto

Translating Theory into Practice Globalizing Intercultural Communication: A Reader introduces students to intercultural communication within the global context, and equips them with the knowledge and understanding to grapple with the dynamic, interconnected and complex nature of intercultural relations in the world today. This reader is organized around foundational and contemporary themes of intercultural communication. Each of the 14 chapters pairs an original research article explicating key topics, theories, or concepts with a first-person narrative that brings the chapter content alive and invites students to develop and apply their knowledge of intercultural communication. Each chapter’s pair of readings is framed by an introduction highlighting important issues presented in the readings that are relevant to the study and practice of intercultural communication and end-of-chapter pedagogical features including key terms and discussion questions. In addition to illuminating concepts, theories, and issues, authors/editors Kathryn Sorrells and Sachi Sekimoto focus particular attention on grounding theory in everyday experience and translating theory into practice and actions that can be taken to promote social responsibility and social justice.

Going the Distance: Ringside 2 (Ringside Series #3)

by Jennifer Fusco

Welcome to Vegas. You've got ringside seats to the world's hottest boxing match. Watch fearless champions. Meet the women that knock them off their feet. Fans of Katy Evans, Jamie McGuire and RJ Prescott - let's get ready to ruuummble. Middleweight boxer Michael Perez will do whatever it takes to reach the top. With his next fight at Madison Square Garden he's so close - but he needs to drive himself across the country first. When his manager insists a sports reporter tag along, Michael finds himself under the watchful eye of Ava Phillips for the epic road-trip.Ava has made a career out of exposing the underbelly of professional sports. Instinct tells her that Michael's squeaky clean image is a cover - and she's determined to find out more. On the drive from Nevada to New York, things soon start to heat up. But when Ava unearths Michael's past, will she expose his darkness or succumb to pure passion? Ready for round three? Don't miss the third thrilling Ringside book, The Hardest Hit. And return to the world of Stamina in Book One, Fighting For It.

Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations

by Scott Berinato

Dataviz-the new language of businessA good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication.For a long time "dataviz" was left to specialists-data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could.What's more, building good charts is quickly becoming a need-to-have skill for managers. If you're not doing it, other managers are, and they're getting noticed for it and getting credit for contributing to your company's success.In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s-on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping.This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice.Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.

Good Trouble: Building a Successful Life and Business with Asperger's (Punx Ser.)

by Sander Hicks Joe Biel Joyce Brabner

<p>In 1996, everything about Joe Biel's life seemed like a mistake. He was 18, he lived in Cleveland, he got drunk every day, and he had mystery health problems and weird social tics. <p>All his friends' lives were as bad or worse. To escape a nihilistic, apocalyptic worldview and to bring reading and documentation into a communal punk scene, he started assembling zines and bringing them in milk crates to underground punk shows. Eventually this became Microcosm Publishing. But Biel's head for math was stronger than his ability to relate to people, and it wasn't until he was diagnosed with Asperger's Syndrome that it all began to fall into place. <p>This is the story of how, over 20 years, one person turned a litany of continuing mistakes and seeming wrong turns into a happy, fulfilled life and a thriving publishing business that defies all odds.</p>

Goodbye iSlave: A Manifesto for Digital Abolition (The Geopolitics of Information)

by Jack Linchuan Qiu

Welcome to a brave new world of capitalism propelled by high tech, guarded by enterprising authority, and carried forward by millions of laborers being robbed of their souls. Gathered into mammoth factory complexes and terrified into obedience, these workers feed the world's addiction to iPhones and other commodities--a generation of iSlaves trapped in a global economic system that relies upon and studiously ignores their oppression. Focusing on the alliance between Apple and the notorious Taiwanese manufacturer Foxconn, Jack Linchuan Qiu examines how corporations and governments everywhere collude to build systems of domination, exploitation, and alienation. His interviews, news analysis, and first-hand observation show the circumstances faced by Foxconn workers--circumstances with vivid parallels in the Atlantic slave trade. Qiu also shows how the fanatic consumption of digital media also creates compulsive free labor that constitutes a form of bondage for the user. Arguing as a digital abolitionist, Qiu draws inspiration from transborder activist groups and forms of grassroots resistance to make a passionate plea aimed at uniting--and liberating--the forgotten workers who make our twenty-first-century lives possible.

Green Heterogeneous Wireless Networks

by Muhammad Ismail Muhammad Zeeshan Shakir Khalid A. Qaraqe Erchin Serpedin

This book focuses on the emerging research topic "green (energy efficient) wireless networks" which has drawn huge attention recently from both academia and industry. This topic is highly motivated due to important environmental, financial, and quality-of-experience (QoE) considerations. Specifically, the high energy consumption of the wireless networks manifests in approximately 2% of all CO2 emissions worldwide. This book presents the authors' visions and solutions for deployment of energy efficient (green) heterogeneous wireless communication networks. The book consists of three major parts. The first part provides an introduction to the "green networks" concept, the second part targets the green multi-homing resource allocation problem, and the third chapter presents a novel deployment of device-to-device (D2D) communications and its successful integration in Heterogeneous Networks (HetNets). The book is novel in that it specifically targets green networking in a heterogeneous wireless medium, which represents the current and future wireless communication medium faced by the existing and next generation communication networks. The book focuses on multi-homing resource allocation, exploiting network cooperation, and integrating different and new network technologies (radio frequency and VLC), expanding the network coverage and integrating new device centric communication paradigms such as D2D Communications. Whilst the book discusses a significant research topic supported with advanced mathematical analysis, the resulting algorithms and solutions are explained and summarized in a way that is easy to follow and grasp. This book is suitable for networking and telecommunications engineers, researchers in industry and academia, as well as students and instructors.

Green Mobile Networks: A Networking Perspective

by Nirwan Ansari Tao Han

Green communications is a very hot topic. As mobile networks evolve in terms of higher rates/throughput, a consequent impact on operating costs is due to (aggregate) network energy consumption. As such, design on 4G networks and beyond have increasingly started to focus on `energy efficiency’ or so-called ‘green’ networks. Many techniques and solutions have been proposed to enhance the energy efficiency of mobile networks, yet no book has provided an in-depth analysis of the energy consumption issues in mobile networks nor has detailed theories, tools and solutions for solving the energy efficiency problems. This book presents the techniques and solutions for enhancing energy efficiency of future mobile networks, and consists of three major parts. The first part presents a general description of mobile network evolution in terms of both capacity and energy efficiency. The second part discusses the advanced techniques to green mobile networks. The third part discusses the solutions that enhance mobile network energy efficiency as well as provides future directions. Whilst the reader is expected to have basic knowledge of wireless communications, the authors present a brief introduction of the evolution of mobile networks, providing the knowledge base for understanding the content of the book. In addition, complicated network problems are illustrated using simple examples. This will help the reader understand the concept and intuition of various techniques and solutions. Incorporates the latest research results from both academia and industry, providing an up-to-date overview of existing technologies and solutions on making mobile networks greener Consists of three sections with a gradually increasing technical depth on green mobile networks, providing the reader with a systematic view of the research area, and helping those with different technical backgrounds to better understand the content Covers existing enabling technologies for green mobile networking, including an innovative discussion of state-of-the-art solutions and algorithms

Green-Light Your Book: How Writers Can Succeed in the New Era of Publishing

by Brooke Warner

Green-Light Your Book is a straight-shooting guide to a changing industry. Written for aspiring authors, previously published authors, and independent publishers, it explains the ever-shifting publishing landscape and helps indie authors understand that they&’re up against the status quo, and how to work within the system but also how to subvert the system in order to succeed. Publishing expert and independent publisher Brooke Warner is fearless in her critique of an industry that&’s lost its mandate, and in so doing has opened the door wide for indie publishers to thrive. While she does not shy away from calling out the bias against indie authors, she also asserts that it&’s never been a more exciting time to be in book publishing—and her passion and enthusiasm are contagious. &“If you&’re going to green-light your work, you have to wow,&” Warner writes. But to surpass expectations, you also need to be a student of publishing and to be able to hold your own with book buyers, event coordinators, librarians, wholesalers, distributors, and reviewers. Green-Light Your Book seeks to equip authors and publishers with the language, knowledge, and skill sets they need to play big.

Guía para principiantes. Hacer dinero con tu pequeña empresa en las redes sociales

by Alex Nkenchor Uwajeh E2e

Las redes sociales ofrecen gran variedad de posibilidades para pequeñas empresas. No solo son una forma barata de dar a conocer tu marca y tus productos, sino que son también una vía excelente para atraer nuevos clientes. La clave del éxito está en entender las diferentes formas de beneficiarte de cada red social.

HBR Guide to Making Every Meeting Matter (HBR Guide Series)

by Harvard Business Review

Make every minute count.Your calendar is full, and yet your meetings don't always seem to advance your work. Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out participants who don't know why they're there, and follow-up notes that no one reads-or acts on. Meetings can feel like a waste of time. But when you invest a little energy in preparing yourself and your participants, you'll stay focused, solve problems, gain consensus, and leave each meeting ready to take action.With input from over 20 experts combined with useful checklists, sample agendas, and follow-up memos, the HBR Guide to Making Every Meeting Matter will teach you how to: Set and communicate your meeting's purpose Invite the right people Prepare an achievable agenda Moderate a lively conversation Regain control of a wayward meeting Ensure follow-through without babysitting or haranguingArm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

HBR Guide to Negotiating (HBR Guide Series)

by Jeff Weiss

Forget about the hard bargain.Whether you're discussing the terms of a high-stakes deal, forming a key partnership, asking for a raise, or planning a family event, negotiating can be stressful. One person makes a demand, the other concedes a point. In the end, you settle on a subpar solution in the middle-if you come to any agreement at all.But these discussions don't need to be win-or-lose situations. Written by negotiation expert Jeff Weiss, the HBR Guide to Negotiating provides a disciplined approach to finding a solution that works for everyone involved. Using a seven-part framework, this book delivers tips and advice to move you from a game of concessions and compromises to one of collaboration and creativity, resulting in better outcomes and better working relationships. You'll learn how to: Prepare for your conversation Understand everyone's interests Craft the right message Work with multiple parties Disarm aggressive negotiators Choose the best solution

Hablar de todo y no saber de nada: Las tertulias y la nueva política

by Joan López

El papel de la tertulia española en el mundo mediático y político: ¿fuente de información o intoxicación mediática? Las tertulias fueron en el pasado un género minoritario creado con la voluntad de ofrecer información complementaria acerca de los temas de actualidad. Sin embargo, el feroz mundo mediático del siglo XXI ha obligado a las tertulias a cambiar de formato hasta convertirlas en un espectáculo que se emite en horas de máxima audiencia. Al conquistar la parrilla televisiva, las tertulias han derivado en puro entretenimiento dónde la opinión y la confrontación ideológica parecen ser los ingredientes del éxito. ¿Quién determina la línea editorial de los programas?¿La tertulia es fuente de información o es intoxicación mediática?¿Existe el tertuliano libre?¿Cómo se llega a ser tertuliano?¿Cómo se preparan las tertulias?¿Qué pasa en las cadenas de televisión pública? En este fascinante ensayo, Joan López analiza el papel de la tertulia en nuestro país mediante una serie de capítulos divulgativos y polémicos que ponen en entredicho su contribución efectiva al debate público ya que parecen regirse más por el sesgo ideológico que marcan sus respectivas cadenas que por una voluntad honesta de análisis de la actualidad política y social.

Handbook on Session Initiation Protocol: Networked Multimedia Communications for IP Telephony

by Radhika Ranjan Roy

Session Initiation Protocol (SIP), standardized by the Internet Engineering Task Force (IETF), has emulated the simplicity of the protocol architecture of hypertext transfer protocol (HTTP) and is being popularized for VoIP over the Internet because of the ease with which it can be meshed with web services. However, it is difficult to know exactly how many requests for comments (RFCs) have been published over the last two decades in regards to SIP or how those RFCs are interrelated. Handbook on Session Initiation Protocol: Networked Multimedia Communications for IP Telephony solves that problem. It is the first book to put together all SIP-related RFCs, with their mandatory and optional texts, in a chronological and systematic way so that it can be used as a single super-SIP RFC with an almost one-to-one integrity from beginning to end, allowing you to see the big picture of SIP for the basic SIP functionalities. It is a book that network designers, software developers, product manufacturers, implementers, interoperability testers, professionals, professors, and researchers will find to be very useful. The text of each RFC from the IETF has been reviewed by all members of a given working group made up of world-renowned experts, and a rough consensus made on which parts of the drafts need to be mandatory and optional, including whether an RFC needs to be Standards Track, Informational, or Experimental. Texts, ABNF syntaxes, figures, tables, and references are included in their original form. All RFCs, along with their authors, are provided as references. The book is organized into twenty chapters based on the major functionalities, features, and capabilities of SIP.

Harmful Interference in Regulatory Perspective: Legal rules for interference-free radio communication

by Mahulena Hofmann

This collection analyses the regulatory aspects of harmful interference faced by those entities operating space communication and broadcasting. While technology reacts to this international phenomenon with the development of continuously improving technological systems for preventing and combating harmful interference, its international regulatory and legal framework develops at a much slower pace. Issues discussed include the increasing deterioration of signals from broadcasting and communication satellites, including cases of intentional interference known as `jamming’; the human rights balance between freedom of expression and protection from hate speech; the efficacy of the current regulatory system and the legal consequences of non-compliance; the role of national authorities, and supranational bodies such as the EU and UN. The contributors include experts drawn from international and national academia, the ITU, national regulatory authorities and operators to present an international, multidimensional, and critical analysis of this complex phenomenon.

History of English (Language Workbooks)

by Jonathan Culpeper

Routledge Language Workbooks provide absolute beginners with practical introductions to core areas of language study. Books in the series provide comprehensive coverage of the area as well as a basis for further investigation. Each Language Workbook guides the reader through the subject using ‘hands-on’ language analysis, equipping them with the basic analytical skills needed to handle a wide range of data. Written in a clear and simple style, with all technical concepts fully explained, Language Workbooks can be used for independent study or as part of a taught class. History of English: • examines the history of the English language in order to explain the English that is used today • introduces key linguistic concepts • provides ‘discussion points’ to generate debate • encourages readers to think critically about the subject • involves readers in collecting and analysing their own data • contains a ‘mini-corpus’ of texts, used for exercises and to illustrate points raised in the commentary Revised throughout, this updated edition integrates the latest research on the history of English, including an additional chapter on English letters and punctuation, and an updated bibliography. History of English, 3rd edition provides an essential introduction and workbook for students coming to this subject for the first time.

How To Make Your Sales Sizzle in 17 Days

by Elmer Wheeler

If you want to improve your present selling ability.....If you need a "brushing up job," after the past few non-selling years.....Or if you are in another business and feel you want to enter selling.....Then this is the course for you! Read on!If you abhor "long courses" that take months and months.....If the idea of learning how to sell in 17 weeks if you prefer, or 17 days, if you are up to it, appeals to you.....If you have a sales manual that needs modernizing with "Tested Selling Sentences," or if you want to build one from scratch.....Then read on!This is YOUR QUICKIE COURSE, by America's foremost authority on selling and manual building.Elmer Wheeler is not just a "teacher," but a doer, a man with a list of clients that reads like a Who's Who of American business.You can practice a chapter a day--or a chapter a week--and learn this amazing new Sizzle Way of selling and manual building that has been used by 247 sales corporations for 19 successful years!Read on!Time is valuable. Few salesmen have much time these days to study. Beginners are busy, too, perhaps on other jobs; yet they want to enter the field of selling.What is their solution?It is this--a short course in selling that is concise, to the point, minus frills and "kindergarten" stuff.Yet a course that embodies everything a salesman needs to know before he makes a call--or before the beginner applies for his first selling job.It is for the salesman with little time, yet a desire to improve himself in 17 ways in 17 days. It is for the beginner who wants to get his first job and hold it. It's for any person, or firm, large or small, who wants to build an up-to-date Sales Manual--and test it out!It's for everybody or anybody who wants to sit at the feet of the Master Salesman, Elmer Wheeler, for 17 days and learn the highlight skills of salesmanship in 17 ways.

How To Put Yourself Across

by Elmer Wheeler

This is Elmer's newest book. It is his best yet. It will bring you up to date on all the methods, techniques and strategy used, not only in America to win friends, but from around the world.He constantly brings out methods used worldwide to make friends. He has discovered many ways to get along in life as used for centuries by people of other lands, but never practiced in the United States. He will tell you, for example, about the soft sell of Japan; the bargain ways of Hong Kong; the winning silk appeals of Bangkok people; the image sell of India and so forth--how these people sell themselves to others and go places in life.Truly, this is a collection of best ways--and test ways--to make friends, keep old friends--and go places.You'll live, you'll learn, you'll become a master of self-sell, once you've read these lively chapters of Mr. Sizzle.

How the Brain Processes Multimodal Technical Instructions (Baywood's Technical Communications)

by Dirk Remley

While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.

How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

by Stu Heinecke

The hard part just got easy. You know how to sell—that's your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls ""Contact Campaigns."" Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence. How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success."

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