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Outcome-Based Marketing
by John D. LeavyMarket. Succeed. Repeat.Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don't already know the answers to these questions, don't worry-you will.Internet strategist John D. Leavy challenges you to take a new approach to your online marketing-shifting from doing more, to doing more of what works. Using Leavy's outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales."John Leavy's masterful Outcome-Based Marketing is the most complete and accurate guide I'veever read about succeeding on the Internet without making silly and common errors.I simply cannot imagine finding the pot of gold offered online without John's superb information serving as your compass and guide."-Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series"By the time you get down to chapters 20-ish through 25 or so, you'll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you're still working for The Man, or whether you're going to do this for yourself."-Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents"Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition."-Brian Tracy, Author, The Psychology Of Selling "It's not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy's tools help you take your effortsfrom the expense line on your P&L to the investment line on your balance sheet. It's a must-read for anyone using the web to grow their business."-Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin SucksJohn D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at www.johnleavy.com.
How To Increase Your Website Traffic
by Khoa BuiTHE SECRETS CONTAINED IN THIS BOOK HAVE LITERALLY MADE ME THOUSANDS OF DOLLARS ONLINE AND I HOPE IT CAN DO THE SAME FOR YOU TOO!THIS BOOK WILL HELP YOU...Climb higher in the Search EnginesAttract More Website Visitors by 500%Massively Increase Your SalesExpose Yourself to Greater Opportunities OnlineOvertake Competitor WebsitesMake More Money OnlineSell More Products and ServicesLearn How to Convert Your Traffic to SalesALSO COVERS...Social NetworkingLow Cost Traffic Generation StrategiesThe Khoa Bui Cash Website Triangle FormulaDomain Name TipsHow to Optimize Your Website for SpeedHow to Harness Publicity OnlineWhe the Colors on Your Website May Not Be EffectivePLUS ACCESS FREE AUDIO BOOK ($197 VALUE)!I'm a big fan of simplicity for success, and Khoa's new book lays out an easy-to-follow plan to increase your website traffic and convert those visitors to cash.-Ali Brown, CEO & Founder of Ali InternationalEvery single day, millions of people go online but don't visit your site. Khoa Bui wants to change that-and he can with his remarkable book. So he did his part. Now it's time for you to do yours. I predict success if you do.-Jay Conrad Levinson, Father of Guerrilla Marketing, Author of Guerrilla Marketing seriesHow to Increase Your Website Traffic is a content-rich book, packed with powerful ideas that will help Internet entrepreneurs increase their sales and business profits.-Adam Khoo, Asia's #1 Success Coach, Author of Secrets of Self-Made Millionaires
Moonlighting on the Internet
by Yanik SilverInternet marketing guru Yanik Silver has scoured the internet to bring together 5 world-class experts who make thousands in extra cash online each month. They reveal their secrets to making unlimited cash using today's hottest online moneymaking methods: selling information, eBay, affiliate marketing, Yahoo! Stores and blogging.
Ultimate Guide to Search Engine Optimization
by Jon RognerudWritten for beginners, Rognerud offers every tip, trick and secret from keyword research, competitive analysis, marketing and messaging, content development, link building, conversions and tracking of search engine positions. Local search, social media and blogging are new to this edition, and show examples and steps on how to optimize these important, new development areas. Members only website offers free videos, step-by-step examples and updates and tools to help track your competition. Social media search content is updated to reflect strategies and market information Blog optimization steps are included with best SEO tactics for creating search engine friendly sites Includes top 10 hottest WordPress plugins you must use for top traffic boost Local SEO section shows you how to avoid the most common mistakes on optimizing for local search. local search. The updated section on Google analytics shows how to track top keywords and pages. Find out where visitors are leaving your site and if they are coming back and give readers the tools to fix an existing site that may have traffic but doesn't convert it into sales. Offers an updated link building section with new white hat SEO link building tactics to provide better long term rankings and traffic building.
Start Your Own Business
by The Staff of Entrepreneur Media IncTap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life - your new business. This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you'll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. Pin point your target market Uncover creative financing for startup and growth Use online resources to streamline your business plan Learn the secrets of successful marketing Discover digital and social media tools and how to use them Take advantage of hundreds of resources Receive vital forms, worksheets and checklists From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We'll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.
Ultimate Guide to Pay-Per-Click Advertising
by Richard StokesMillions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it.Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones - not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, "Search Extensions" have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.With insider insight from Stokes and using proven strategies from today's search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.
Ultimate Guide to Google AdWords
by Perry Marshall Bryan ToddDouble Your Web Traffic - Overnight!Google gets searched more than 1 billion times every day-creating an unbelievable opportunity to get your business in front of thousands every minute...IF you know what you're doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an aggressive , streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as comprehensive, or current in it's coverage of today's fastest, most powerful advertising medium. Pay only for leads, signups or sales rather than just clicks Connect Google ads to social media Use Google's Conversion Optimizer function to it's fullest Best practices for using Google's Display Network Know the latest information on "relevance" and how to keep Quality Scores high Build a powerful, streamlined campaign from scratch Develop high quality keyword lists Write killer advertising and website copy that gets clicks Get your ads in front of the best audience possible Keep your ads showing up with high quality scores Triple your traffic with Google's Display Network Earn high rankings in Google's organic search results Slash your bid prices Gain more conversions and sales Avoid costly mistakes made by all Google advertisers Determine what's working with Google's conversion tracking
Tweet This!: Twitter for Business (Tweet This! Ser.)
by Jessica Miller-Merrell“Jam-packed with creative yet simple strategies for small businesses and consultants to leverage Twitter to grow and market their business.” —Craig Grotts, CFO, Nelson Auto GroupGuaranteed to help you manage your Twitter for business account in thirty minutes a day or less!Build relationships and grow your business by using Twitter, the world’s fastest growing social media networking platform with an audience of more than twenty-seven million users from all across the country.Tweet This!: Twitter for Business offers basic instruction as well as advanced networking and marketing strategies for consultants, entrepreneurs, and small business owners.Start tweeting in minutes with:Customizable marketing plansForty-plus business case studies and real-world examplesAn easy-to-use glossary and indexAdvice on legal considerations, implications, and Twitter guidelinesAchieve “Twittertopia” with Tweet This!“Provides much needed clarity for small businesses looking to take their first steps into social media. Jessica’s book is the guide every small business and nonprofit that’s new to social media should read.” —Chris Wilson, digital brand strategist and author of The Fresh Peel blog“Jessica is a walking, talking, and tweeting example of how powerful social media for business and Twitter can be. Her book provides its readers with a ton of ways to leverage Twitter while providing simple and practical advice to join the conversation.” —Jack Chapman, career coach and author of Negotiating Your Salary
Teacher Learning in the Digital Age: Online Professional Development in STEM Education
by Chris Dede, Arthur Eisenkraft, Kim Frumin and Alex HartleyWith an emphasis on science, technology, engineering, and mathematics (STEM) training, Teacher Learning in the Digital Age examines exemplary models of online and blended teacher professional development, including information on the structure and design of each model, intended audience, and existing research and evaluation data. From video-based courses to just-in-time curriculum support platforms and MOOCs for educators, the cutting-edge initiatives described in these chapters illustrate the broad range of innovative programs that have emerged to support preservice and in-service teachers in formal and informal settings. &“As teacher development moves online,&” the editors argue, &“it&’s important to ask what works and what doesn&’t and for whom,&” They address these questions by gathering the feedback of many of the top researchers, developers, and providers working in the field today. Filled with abundant resources, Teacher Learning in the Digital Age reveals critical lessons and insights for designers, researchers, and educators in search of the most efficient and effective ways to leverage technology to support formal, as well as informal, teacher learning.
Teacher Learning in the Digital Age: Online Professional Development in STEM Education
by Chris Dede Kim Frumin Arthur Eisenkraft Alex HartleyWith an emphasis on science, technology, engineering, and mathematics (STEM) training, Teacher Learning in the Digital Age examines exemplary models of online and blended teacher professional development, including information on the structure and design of each model, intended audience, and existing research and evaluation data. From video-based courses to just-in-time curriculum support platforms and MOOCs for educators, the cutting-edge initiatives described in these chapters illustrate the broad range of innovative programs that have emerged to support preservice and in-service teachers in formal and informal settings. "As teacher development moves online," the editors argue, "it's important to ask what works and what doesn't and for whom," They address these questions by gathering the feedback of many of the top researchers, developers, and providers working in the field today. Filled with abundant resources, Teacher Learning in the Digital Age reveals critical lessons and insights for designers, researchers, and educators in search of the most efficient and effective ways to leverage technology to support formal, as well as informal, teacher learning. "Teacher Learning in the Digital Age is a superb compilation of exemplary instructional practices utilizing digital resources. This thoughtful and practical body of work can be leveraged to propel teacher and student success in the evolution of the digital classroom and school." --Mark Edwards, superintendent, Mooresville Graded School District, North Carolina
TechnoTeaching: Taking Practice to the Next Level in a Digital World
by Julie M. Wood Nicole Ponsford"Congratulations. Your school has just purchased a cart housing twenty-four tablets. Your principal wants you to roll it right into your classroom and start innovating—tomorrow.&” So begins this engaging and highly accessible guide for practitioners looking for a systematic way to kick their teaching up a notch by combining education technology with best practices in teaching and learning. Written by two veteran teacher-trainers, TechnoTeaching provides a clear blueprint that educators of all experience levels can use to challenge themselves and their students over a single school year. Through &“stellar units,&” &“dare-devil missions,&” and other activities, the authors show how teachers can progressively transform their classrooms by adding new digital and web tools to meet the specific needs of students.TechnoTeaching includes planning templates, reflection documents, and other resources, making it immediately usable and indispensable for classroom teachers.
TechnoTeaching: Taking Practice to the Next Level in a Digital World
by Julie M. Wood P. David Pearson Nicole PonsfordWant to kick your teaching up a notch with digital tools and open the world up to your students? This engaging and highly accessible guide will show you how. Written by two veteran teacher-trainers, TechnoTeaching provides a clear blueprint, planning templates, and other resources that practitioners can use to challenge themselves and their students over a single school year."This is one of the most readable and supportive books on using technology effectively in your classroom that I have ever read. It will make our journey into these new worlds of literacy, technology, and learning so very much easier. Most importantly, it will help us help our students in powerful and engaging ways."--Donald J. Leu, John and Maria Neag Endowed Chair in Literacy and Technology, University of Connecticut, and director, The New Literacies Research Lab"Using case studies, model archetypal teachers, and project approaches firmly rooted in classroom practice, TechnoTeaching offers all teachers insight, guidance, and step-by-step advice on how to embed learning technology effectively to achieve optimum teaching and learning."--Tony Parkin, senior adviser in learning technologies, Specialist Schools and Academies Trust, United Kingdom"Drawing on rich teaching backgrounds and an engaging narrative style, the authors offer a practical, step-by-step guide for elementary and secondary teachers to enhance their teaching with new technologies. This book is like having a personal coach help you revamp your best teaching practices in the digital age."--Judith Haymore Sandholtz, professor, School of Education, University of California, Irvine"This enthusiastically written book offers a systematic way of thinking about how teachers of any subject and at any confidence level with technology might integrate new tools into their practice to help deepen learning."--Pete Fraser, chair, Media Education Association, United Kingdom
Data Wise, Revised and Expanded Edition: A Step-by-Step Guide to Using Assessment Results to Improve Teaching and Learning
by Kathryn Parker BoudettData Wise: A Step-by-Step Guide to Using Assessment Results to Improve Teaching and Learning presents a clear and carefully tested blueprint for school leaders. It shows how examining test scores and other classroom data can become a catalyst for important schoolwide conversations that will enhance schools&’ abilities to capture teachers&’ knowledge, foster collaboration, identify obstacles to change, and enhance school culture and climate. This revised and expanded edition captures the learning that has emerged in integrating the Data Wise process into school practice and brings the book up-to-date with recent developments in education and technology including:The shift to the Common Core State Standards.New material on the &“ACE Habits of Mind&”: practices that prioritize Action, Collaboration, and Evidence as part of transforming school culture.A new chapter on &“How We Improve,&” based on experiences implementing Data Wise and to address two common questions: &“Where do I start?&” and &“How long will it take?&”Other revisions take into account changes in the roles of school data teams and instructional leadership teams in guiding the inquiry process. The authors have also updated exhibits, examples, and terminology throughout and have added new protocols and resources.
Reinventing Higher Education: The Promise of Innovation
by Ben WildavskyThe inspiration for this timely book is the pressing need for fresh ideas and innovations in U.S. higher education. At the heart of the volume is the realization that higher education must evolve in fundamental ways if it is to respond to changing professional, economic, and technological circumstances, and if it is to successfully reach and prepare a vast population of students—traditional and nontraditional alike—for success in the coming decades. This collection of provocative articles by leading scholars, writers, innovators, and university administrators examines the current higher education environment and its chronic resistance to change; the rise of for-profit universities; the potential future role of community colleges in a significantly revised higher education realm; and the emergence of online learning as a means to reshape teaching and learning and to reach new consumers of higher education. Combining trenchant critiques of current conditions with thought-provoking analyses of possible reforms and new directions, Reinventing Higher Education is an ambitious exploration of possible future directions for revitalized American colleges and universities.
Tough Sell: Fighting the Media War in Iraq
by Tom Basile John R. BoltonLike the War on Terror, the Media War rages on. More than ever, America’s ability to fight and win against ISIS requires that we understand how best to communicate about war in the digital age. Tom Basile takes readers behind the scenes during his time as a civilian advisor in Iraq during the Iraq War, describing his mission and the struggle to communicate about the war as it became more deadly and less popular at home. The U.S.-led coalition wasn’t merely engaged in a fight to build a more tolerant, participatory society against incredible odds. It was also in a constant clash with forces that influenced public perception about the mission. During those difficult years, it became clear that warfare was now, more than ever, a blend of policy, politics, and the business of journalism. Basile critiques the media’s reporting and assesses the Bush administration’s home-front communications strategy to argue that if policymakers fail to effectively articulate their strategy, manage their message, and counter misinformation, they will find themselves unable to execute that policy. That, Basile argues, places the United States at great risk. Tough Sell blends Basile’s personal story with lessons from the media war in Iraq that can improve our ability to communicate about and prosecute the War on Terror.
The Storm is Upon Us: How QAnon Became a Movement, Cult, and Conspiracy Theory of Everything
by Mike Rothschild"An ideal tour guide for your journey into the depths of the rabbit hole that is QAnon. It even shows you a glimmer of light at the exit." —Cullen Hoback, director of HBO's Q: Into the Storm Its messaging can seem cryptic, even nonsensical, yet for tens of thousands of people, it explains everything: What is QAnon, where did it come from, and is the Capitol insurgency a sign of where it&’s going next? On October 5th, 2017, President Trump made a cryptic remark in the State Dining Room at a gathering of military officials. He said it felt like &“the calm before the storm&”—then refused to elaborate as puzzled journalists asked him to explain. But on the infamous message boards of 4chan, a mysterious poster going by &“Q Clearance Patriot,&” who claimed to be in &“military intelligence,&” began the elaboration on their own. In the days that followed, Q&’s wild yarn explaining Trump's remarks began to rival the sinister intricacies of a Tom Clancy novel, while satisfying the deepest desires of MAGA-America. But did any of what Q predicted come to pass? No. Did that stop people from clinging to every word they were reading, expanding its mythology, and promoting it wider and wider? No. Why not? Who were these rapt listeners? How do they reconcile their worldview with the America they see around them? Why do their numbers keep growing? Mike Rothschild, a journalist specializing in conspiracy theories, has been collecting their stories for years, and through interviews with QAnon converts, apostates, and victims, as well as psychologists, sociologists, and academics, he is uniquely equipped to explain the movement and its followers. In The Storm Is Upon Us, he takes readers from the background conspiracies and cults that fed the Q phenomenon, to its embrace by right-wing media and Donald Trump, through the rending of families as loved ones became addicted to Q&’s increasingly violent rhetoric, to the storming of the Capitol, and on. And as the phenomenon shows no sign of calming despite Trump&’s loss of the presidency—with everyone from Baby Boomers to Millennial moms proving susceptible to its messaging—and politicians starting to openly espouse its ideology, Rothschild makes a compelling case that mocking the seeming madness of QAnon will get us nowhere. Rather, his impassioned reportage makes clear it's time to figure out what QAnon really is — because QAnon and its relentlessly dark theory of everything isn&’t done yet.
The Tangled Web We Weave: Inside The Shadow System That Shapes the Internet
by James BallWe all see what the internet does and increasingly don't like it, but do we know how and more importantly who makes it work that way? That's where the real power lays... <P><P>The internet was supposed to be a thing of revolutions. As that dream curdles, there is no shortage of villains to blame--from tech giants to Russian bot farms. But what if the problem is not an issue of bad actors ruining a good thing? What if the hazards of the internet are built into the system itself? <P><P>That's what journalist James Ball argues as he takes us to the root of the problem, from the very establishment of the internet's earliest protocols to the cables that wire it together. He shows us how the seemingly abstract and pervasive phenomenon is built on a very real set of materials and rules that are owned, financed, designed and regulated by very real people. <P><P>In this urgent and necessary book, Ball reveals that the internet is not a neutral force but a massive infrastructure that reflects the society that created it. And making it work for--and not against--us must be an endeavor of the people as well.
How to Do Nothing: Resisting the Attention Economy
by Jenny OdellA galvanizing critique of the forces vying for our attention—and our personal information—that redefines what we think of as productivity, reconnects us with the environment, and reveals all that we’ve been too distracted to see about ourselves and our world <P><P>Nothing is harder to do these days than nothing. But in a world where our value is determined by our 24/7 data productivity . . . doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to doing nothing (at least as capitalism defines it). <P><P>Odell sees our attention as the most precious—and overdrawn—resource we have. Once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. <P><P>Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book is a four-course meal in the age of Soylent. <P><P><b>A New York Times Bestseller</b>
Death by Video Game: Danger, Pleasure, and Obsession on the Virtual Frontline
by Simon Parkin"The finest book on video games yet. Simon Parkin thinks like a critic, conjures like a novelist, and writes like an artist at the height of his powers--which, in fact, he is." --Tom Bissell, author of Extra Lives: Why Video Games MatterOn January 31, 2012, a twenty-three-year-old student was found dead at his keyboard in an internet café while the video game he had been playing for three days straight continued to flash on the screen in front of him. Trying to reconstruct what had happened that night, investigative journalist Simon Parkin would discover that there have been numerous other incidents of "death by video game." And so begins a journey that takes Parkin around the world in search of answers: What is it about video games that inspires such tremendous acts of endurance and obsession? Why do we so thoroughly lose our sense of time and reality within this medium? How in the world can people play them . . . to death?In Death by Video Game, Parkin examines the medical evidence and talks to the experts to determine what may be happening, and introduces us to the players and game developers at the frontline of virtual extremism: the New York surgeon attempting to break the Donkey Kong world record . . . the Minecraft player three years into an epic journey toward the edge of the game's vast virtual world . . . the German hacker who risked prison to discover the secrets behind Half-Life 2 . . .Riveting and wildly entertaining, Death by Video Game will change the way we think about our virtual playgrounds as it investigates what it is about them that often proves compelling, comforting, and irresistible to the human mind--except for when it's not.From the Hardcover edition.
The Dark Net
by Jamie BartlettAn Independent and New Statesman Book of the YearBeyond the familiar online world that most of us inhabit--a world of Google, Facebook, and Twitter--lies a vast and often hidden network of sites, communities, and cultures where freedom is pushed to its limits, and where people can be anyone, or do anything, they want. This is the world of Bitcoin and Silk Road, of radicalism and pornography. This is the Dark Net.In this important and revealing book, Jamie Bartlett takes us deep into the digital underworld and presents an extraordinary look at the internet we don't know. Beginning with the rise of the internet and the conflicts and battles that defined its early years, Bartlett reports on trolls, pornographers, drug dealers, hackers, political extremists, Bitcoin programmers, and vigilantes--and puts a human face on those who have many reasons to stay anonymous.Rich with historical research and revelatory reporting, The Dark Net is an unprecedented, eye-opening look at a world that doesn't want to be known.m the Hardcover edition.
We, Robots
by Curtis WhiteIn the tradition of Jaron Lanier's You Are Not a Gadget, a rousing, sharply argued--and, yes, inspiring!--reckoning with our blind faith in technology Can technology solve all our problems? Despite overwhelming evidence to the contrary, many of our most famous journalists, pundits, and economists seem to think so. According to them, "intelligent machines" and big data will free us from work, educate our children, transform our environment, and even make religion more user-friendly. This is the story they're telling us: that we should stop worrying and love our robot future. But just because you tell a story over and over again doesn't make it true. Curtis White, one of our most brilliant and perceptive social critics, knows all about the danger of a seductive story, and in We, Robots, he tangles with the so-called thinkers who are convinced that the future is rose-colored and robotically enhanced. With tremendous erudition and a punchy wit, White argues that we must be skeptical of anyone who tries to sell us on technological inevitability. And he gives us an alternative set of stories: taking inspiration from artists as disparate as Sufjan Stevens, Lars von Trier, and François Rabelais, White shows us that by looking to art, we can imagine a different kind of future. No robots required.From the Hardcover edition.
Ada's Algorithm
by James Essinger"Readers are treated to an intimate portrait of Lovelace's short but significant life along with an abbreviated history of 19th-century high-society London."--New CriterionOver 150 years after her death, a widely-used scientific computer program was named "Ada," after Ada Lovelace, the only legitimate daughter of the eighteenth century's version of a rock star, Lord Byron. Why?Because, after computer pioneers such as Alan Turing began to rediscover her, it slowly became apparent that she had been a key but overlooked figure in the invention of the computer.In Ada Lovelace, James Essinger makes the case that the computer age could have started two centuries ago if Lovelace's contemporaries had recognized her research and fully grasped its implications.It's a remarkable tale, starting with the outrageous behavior of her father, which made Ada instantly famous upon birth. Ada would go on to overcome numerous obstacles to obtain a level of education typically forbidden to women of her day. She would eventually join forces with Charles Babbage, generally credited with inventing the computer, although as Essinger makes clear, Babbage couldn't have done it without Lovelace. Indeed, Lovelace wrote what is today considered the world's first computer program--despite opposition that the principles of science were "beyond the strength of a woman's physical power of application."Based on ten years of research and filled with fascinating characters and observations of the period, not to mention numerous illustrations, Essinger tells Ada's fascinating story in unprecedented detail to absorbing and inspiring effect.From the Hardcover edition.
The Handmade Marketplace, 2nd Edition: How to Sell Your Crafts Locally, Globally, and Online
by Kari ChapinMake money doing what you love. Kari Chapin’s insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with proven techniques that can help you brand your business, establish a client base, sell your products, and effectively employ all aspects of social media. Learn how easy it is to enjoy a lucrative career while leading the creative life you’ve always craved.
A Web-Based Introduction to Programming (Third Edition): Essential Algorithms, Syntax, and Control Structures Using PHP, HTML, and MySQL
by Mike O'KaneA Web-Based Introduction to Programming is designed for use in introductory programming, programming logic and design, or Web programming courses, and for anyone seeking a painless way to learn the basics of programming by developing small Web applications. It keeps the focus on the need for beginning programmers to learn essential syntax and control structures with minimal complexity.
Pub Light: A Publisher's Introduction to Selling Your Book in 10 Easy Steps
by Elizabeth Turnbull Kaitlin AlbersPub Light provides a concise, comprehensive guide to assist authors in the daunting task of properly marketing their books. We've compiled the best tips and tricks in the industry from marketing experts, independent authors, and professional bloggers. In 10 easy steps, we reveal the best ways to leverage your audience, from utilizing social media, networking with people you know, getting your book reviewed, and more!