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Evil by Design
by Chris NodderHow to make customers feel good about doing what you wantLearn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:Pride -- use social proof to position your product in line with your visitors' valuesSloth -- build a path of least resistance that leads users where you want them to goGluttony -- escalate customers' commitment and use loss aversion to keep them thereAnger -- understand the power of metaphysical arguments and anonymityEnvy -- create a culture of status around your product and feed aspirational desiresLust -- turn desire into commitment by using emotion to defeat rational behaviorGreed -- keep customers engaged by reinforcing the behaviors you desireNow you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use -- but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
Evidence-Based Cybersecurity: Foundations, Research, and Practice (Security, Audit and Leadership Series)
by Pierre-Luc Pomerleau David MaimonThe prevalence of cyber-dependent crimes and illegal activities that can only be performed using a computer, computer networks, or other forms of information communication technology has significantly increased during the last two decades in the USA and worldwide. As a result, cybersecurity scholars and practitioners have developed various tools and policies to reduce individuals' and organizations' risk of experiencing cyber-dependent crimes. However, although cybersecurity research and tools production efforts have increased substantially, very little attention has been devoted to identifying potential comprehensive interventions that consider both human and technical aspects of the local ecology within which these crimes emerge and persist. Moreover, it appears that rigorous scientific assessments of these technologies and policies "in the wild" have been dismissed in the process of encouraging innovation and marketing. Consequently, governmental organizations, public, and private companies allocate a considerable portion of their operations budgets to protecting their computer and internet infrastructures without understanding the effectiveness of various tools and policies in reducing the myriad of risks they face. Unfortunately, this practice may complicate organizational workflows and increase costs for government entities, businesses, and consumers. The success of the evidence-based approach in improving performance in a wide range of professions (for example, medicine, policing, and education) leads us to believe that an evidence-based cybersecurity approach is critical for improving cybersecurity efforts. This book seeks to explain the foundation of the evidence-based cybersecurity approach, review its relevance in the context of existing security tools and policies, and provide concrete examples of how adopting this approach could improve cybersecurity operations and guide policymakers' decision-making process. The evidence-based cybersecurity approach explained aims to support security professionals', policymakers', and individual computer users' decision-making regarding the deployment of security policies and tools by calling for rigorous scientific investigations of the effectiveness of these policies and mechanisms in achieving their goals to protect critical assets. This book illustrates how this approach provides an ideal framework for conceptualizing an interdisciplinary problem like cybersecurity because it stresses moving beyond decision-makers' political, financial, social, and personal experience backgrounds when adopting cybersecurity tools and policies. This approach is also a model in which policy decisions are made based on scientific research findings.
Everywhere
by Larry WeberPut digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.
Everything you want to know about Agile
by Jamie Lynn CookeDeliver exceptional results from your IT department using Agile approaches. Agile methodologies and practices have been proven over the past two decades to increase the relevance, quality, flexibility and business value of software solutions. The IT departments of many large and successful organizations (including Google, Microsoft, Yahoo! and BT) have all delivered productivity gains through the adoption of Agile approaches. It worked for them, but will it work for you? Everything you want to know about Agile is written specifically to address the challenges of implementing Agile within the unique structures, constraints and culture of your organization. It provides you with the information you need to assess whether Agile is right for your department, to select the Agile methodologies and practices that are best suited to your work, to successfully implement these approaches, and to measure the outcomes. Most importantly, this book gives you strategies for aligning Agile work within the reporting, budgeting, staffing and governance constraints of your organization, which is arguably the biggest challenge. Written for executives, IT department managers and other senior decision makers, this book is equally valuable for IT project managers, team leaders and management consultants who want to deliver successful Agile results. Jamie Lynn Cooke has 21 years' experience as a senior business analyst and solutions consultant, and has worked with over 125 public and private sector organizations throughout Australia, Canada and the US. Jamie has been working with Agile methodologies since 2003, and has written several other books on Agile, including Agile Productivity Unleashed and Agile: An Executive Guide: Real results from IT budgets. An essential read for anyone wanting to make Agile work in their organization!
Everything You Need to Know about Social Media: Without Having to Call A Kid
by Greta Van SusterenA simple, step-by-step guide to the major social media platforms—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more—by former news anchor and media maven Greta Van Susteren.
Everything You Need to Ace Computer Science and Coding in One Big Fat Notebook: The Complete Middle School Study Guide (Big Fat Notebooks)
by Workman PublishingThe newest addition to the wildly successful Big Fat Notebook series, with 3.99 million copies in print: a lively, information-packed, and fully illustrated guide to Computer Science and Coding for middle schoolers.
Everything You Know about CSS is Wrong!: Change the Way You Use CSS Forever!
by Rachel Andrew Kevin YankGet ready to experience an eye-opening expos on CSS as you know it today. You'll discover a fresh approach to coding Cascading Style Sheets, making old hacks and workarounds a distant memory. In this book, you'll learn how to start taking full advantage of Internet Explorer 8 using the very latest CSS techniques -- whilst still catering for those nasty old browsers. You'll unearth what's put the final nail in the HTML table-based layout coffin, and gain an understanding from two experts why CSS has a very bright future. Some of the valuable insights in this book include: how you can take full advantage of IE8how to take CSS tables to the limit and beyondletting you say goodbye to old hacks and workarounds FOREVER!help you rediscover what you first loved about CSSensure make the most of what CSS has to offerunderstand the road ahead for CSS CSS was conceived in an age when web site design was simple; its creators never anticipated the level of intricacy required in the designs that it would be asked to deliver today. Clever designers figured out ways to make CSS do what they needed, but using techniques so convoluted that it became unpredictable and difficult to master. CSS just became too hard ... The good news is, that's all about to change, and this book will show you how!
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
by Steve Kaczynski Scott Duke KominersA Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.NFTs aren&’t just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they&’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands.Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.
The Everything Store: Jeff Bezos and the Age of Amazon
by Brad StoneThe definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.THE EVERYTHING STORE will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
The Everything Online Auctions Book
by Si Dunn Steve EncellThe Everything Online Auctions Book is an inside look at how to buy or sell anything on eBay and other notable online auction sites. Steve Encell, one of the most successful dealers in the field of online auctions, gives readers the real low down on the online marketplace.Includes:Finding the right sites to buy or sellTips on how to avoid scams, fraud, and identity theftTaking advantage of perks and promotionsOrganizing and maximizing business earning potential50-plus screenshots for step-by-step instruction
The Everything Online Auctions Book: All You Need to Buy and Sell with Success--on eBay and Beyond
by Steve EncellThe Everything Online Auctions Book is an inside look at how to buy or sell anything on eBay and other notable online auction sites. Steve Encell, one of the most successful dealers in the field of online auctions, gives readers the real low down on the online marketplace.Includes:Finding the right sites to buy or sellTips on how to avoid scams, fraud, and identity theftTaking advantage of perks and promotionsOrganizing and maximizing business earning potential50-plus screenshots for step-by-step instruction
The Everything® Online Auctions Book
by Steve Encell Si DunnThe Everything Online Auctions Book is an inside look at how to buy or sell anything on eBay and other notable online auction sites.
The Everything Kids' Scratch Coding Book: Learn to Code and Create Your Own Cool Games! (Everything® Kids)
by Jason RukmanTeach kids the concepts of coding in easy-to-understand language and help them develop games of their own with The Everything Kids’ Scratch Coding Book!Understanding computer science is becoming a necessity in the modern age. As our world shifts towards becoming increasingly more technical and automated, the ability to code and understand computers has become one of the most valuable skills any child can have on the road to a successful life. More and more schools are recognizing this importance and have started to implement computer science and coding as core elements in their curriculums, right alongside math and history. The Everything Kids’ Scratch Coding Book helps children get a head start on this new essential skill, with Scratch coding—a language designed by MIT specifically to help a younger audience learn to code. In no time, children will learn basic coding concepts, build fun games, and get a competitive edge on their classmates. This book encourages children to think analytically and problem-solve, while helping them develop an essential skill that will last them a lifetime.
Everything is Miscellaneous: The Power of the New Digital Disorder
by David WeinbergerIn Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the rise of the miscellaneous, he examines why the Dewey decimal system is stretched to the breaking point, how Rand McNally decides what information not to include in a physical map (and why Google Earth is winning that battle), how Staples stores emulate online shopping to increase sales, why your children's teachers will stop having them memorize facts, and how the shift to digital music stands as the model for the future in virtually every industry. Finally, he shows how by "going miscellaneous," anyone can reap rewards from the deluge of information in modern work and life.
Everything is Fine: The funny, feel-good and uplifting page-turner you won't be able to put down!
by Gillian Harvey'Just the escapism we need right now' EVENING STANDARD'Hilarious and relatable' WOMAN'A perfect weekend read' GRAZIAJessica Bradley has it all: the perfect boyfriend; influential healthy-eating blog; successful PR company and wonderful daughter, Anna. Or at least that is what her thousands of followers believe.The truth is, her boyfriend just broke up with her in four words on a post-it; her zest for healthy-eating has all but disappeared; her PR success is all reliant on her now not-so-honest online-life and she just got caught eating her daughter's Coco-Pops. So as they say: fake it 'til you make it. A few little white lies and phoney smiling selfies and Jess can keep up appearances. But when her real-life starts to spiral out of control how can Jess tell the truth from the lies? And will she be able to seize real happiness when it is right in front of her?Hilarious, heart-warming and oh-so relatable, Everything Is Fine is perfect for fans of Louise Pentland, Anna Bell and Lindsey Kelk.'Funny and uplifting' BELLA'Hilarious, heartwarming and relatable' NEW! Magazine'Made me laugh out loud so many times!' Lucy Vine'Feel-good, funny, and very relatable' Anna Bell'Funny and honest' Elizabeth Buchan
Everything is Fine: The funny, feel-good and uplifting page-turner you won't be able to put down!
by Gillian Harvey'Just the escapism we need right now' EVENING STANDARD'Hilarious and relatable' WOMAN'A perfect weekend read' GRAZIAJessica Bradley has it all: the perfect boyfriend; influential healthy-eating blog; successful PR company and wonderful daughter, Anna. Or at least that is what her thousands of followers believe.The truth is, her boyfriend just broke up with her in four words on a post-it; her zest for healthy-eating has all but disappeared; her PR success is all reliant on her now not-so-honest online-life and she just got caught eating her daughter's Coco-Pops. So as they say: fake it 'til you make it. A few little white lies and phoney smiling selfies and Jess can keep up appearances. But when her real-life starts to spiral out of control how can Jess tell the truth from the lies? And will she be able to seize real happiness when it is right in front of her?Hilarious, heart-warming and oh-so relatable, Everything Is Fine is perfect for fans of Louise Pentland, Anna Bell and Lindsey Kelk.'Funny and uplifting' BELLA'Hilarious, heartwarming and relatable' NEW! Magazine'Made me laugh out loud so many times!' Lucy Vine'Feel-good, funny, and very relatable' Anna Bell'Funny and honest' Elizabeth Buchan
The Everything Guide to Social Media
by John K Waters John LesterDon't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything® Guide to Social Media, you'll master the lingo, tools, and techniques you need to use all forms of social media. Written in friendly, nontechnical language by acclaimed reporter John K. Waters, this highly accessible handbook covers the full range of social media services, including: Messaging and communication (Blogger, Twitter); Communities and social groups (Facebook, MySpace, Friendster); Location-based social networking (Foursquare); News and tagging (Digg, StumbleUpon); Collaboration and cooperation (Wikipedia, Wikispaces); Photos and video sharing (Flickr, YouTube); Opinion and reviews (Yelp, Epinions). With this guide, you'll become comfortable with social media--and learn how to expand your presence online. With a special section on leveraging the power of social networks to build or grow a business, this up-to-the-minute guide is everything you need to walk the talk online--one wiki at a time!
The Everything Guide to Social Media (The Everything®)
by John K Waters John LesterThe ultimate user's guide to Facebook, Twitter, Flickr, and more!Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement! With The Everything Guide to Social Media, you'll master the lingo, tools, and techniques you need to use all forms of social media. Written in friendly, non-technical language by acclaimed reporter John K. Waters, this highly accessible handbook covers the full range of social media services, including:Messaging and communication (Blogger, Twitter)Communities and social groups (Facebook, MySpace, Friendster)Location-based social networking (Foursquare)News and tagging (Digg, StumbleUpon)Collaboration and cooperation (Wikipedia, Wikispaces)Photos and video sharing (Flickr, YouTube)Opinion and reviews (Yelp, Epinions) With this guide, you'll become comfortable with social media--and learn how to expand your presence online. With a special section on leveraging the power of social networks to build or grow a business, this up-to-the-minute guide is everything you need to walk the talk online--one wiki at a time!
The Everything Guide to Selling Arts & Crafts Online
by Kim SolgaYour guide to online success! Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful, homemade creations...but where to start? This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers, including: Tips on creating a sound business plan. Techniques for writing effective copy and taking professional-level photographs. Help with creating a comprehensive marketing strategy. Ways to increase sales through online networking and social media. Best practices for accounting, packing, shipping, and customer service. You'll learn about the pros and cons of all the major art and craft sites, as well as tips for creating your own store online. With The Everything Guide to Selling Arts & Crafts Online, your online business can be up and running in no time!
The Everything Guide to Selling Arts & Crafts Online: How to sell on Etsy, eBay, your storefront, and everywhere else online
by Kim SolgaYour guide to online success!Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful, homemade creations...but where to start? This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers, including:Tips on creating a sound business plan.Techniques for writing effective copy and taking professional-level photographs.Help with creating a comprehensive marketing strategy.Ways to increase sales through online networking and social media.Best practices for accounting, packing, shipping, and customer service. You'll learn about the pros and cons of all the major art and craft sites, as well as tips for creating your own store online. With The Everything Guide to Selling Arts & Crafts Online, your online business can be up and running in no time!
The Everything Guide to Day Trading (The Everything®)
by David BormanDay trading can be perilous or profitable--depending upon the expertise of the trader. In this no-nonsense, take-no-prisoners guide, you learn how the market works and how to make it work for you. From screening stocks to conducting technical analyses, you learn everything active traders need to succeed in this tumultuous world, including:What goes on behind the scenes in the marketHow things can go wrong and how to reduce riskWhich kind of technical analyses work--and whyThe best research and trading services to turn to for helpThe ins and outs of chart patterns, like Candlesticks, Triangles, and Head and Shoulders With real-life examples that illustrate the ups and downs inherent in this high-risk, high-profit business, this guide is all you need to trade wisely, quickly, and lucratively, no matter how new you are to the challenging game of day trading.
The Everything Blogging Book
by Aliza RisdahlIf you have access to a computer, you can start your own online journal, or blog--if you know how to do it right. With your own blog, you'll have a voice in the exciting world of the Internet. This one-stop resource shows you how to publish your ideas, get feedback, and create your own worldwide network!With this book you'll learn how to: Create buzz marketing for your business Get amateur poetry, short stories, and prose published Create a worldwide network of people Share unique hobby ideas with thousands of other hobbyists This easy-to-use guide will help you to create and maintain a creative and unique blog that readers the world over can enjoy. With The Everything Blogging Book, you'll learn how to make your mark on the World Wide Web--and beyond!
The Everything Blogging Book: Publish Your Ideas, Get Feedback, And Create Your Own Worldwide Network
by Aliza RisdahlIf you have access to a computer, you can start your own online journal, or blog--if you know how to do it right. With your own blog, you'll have a voice in the exciting world of the Internet. This one-stop resource shows you how to publish your ideas, get feedback, and create your own worldwide network!With this book you'll learn how to:Create buzz marketing for your business.Get amateur poetry, short stories, and prose published.Create a worldwide network of people.Share unique hobby ideas with thousands of other hobbyists. This easy-to-use guide will help you to create and maintain a creative and unique blog that readers the world over can enjoy. With The Everything Blogging Book, you'll learn how to make your mark on the World Wide Web—and beyond!
The Everything Blogging Book
by Aliza Sherman RisdahlIf you have access to a computer, you can start your own online journal, or blog'if you know how to do it right. With your own blog, you'll have a voice in the exciting world of the Internet. This one-stop resource shows you how to publish your ideas, get feedback, and create your own worldwide network! With this book you'll learn how to: Create buzz marketing for your business Get amateur poetry, short stories, and prose published Create a worldwide network of people Share unique hobby ideas with thousands of other hobbyists This easy-to-use guide will help you to create and maintain a creative and unique blog that readers the world over can enjoy. WithThe Everything Blogging Book, you'll learn how to make your mark on the World Wide Web'and beyond!
Everyday Virtual and Augmented Reality (Human–Computer Interaction Series)
by Adalberto Simeone Benjamin Weyers Svetlana Bialkova Robert W. LindemanThis edited book introduces readers to the area of “Everyday Virtual and Augmented Reality”. With Virtual and Augmented Reality technologies, becoming more pervasive in our homes and workplaces, new use cases and scenarios emerge together with new challenges that need to be addressed. These challenges encompass the design and implementation of appropriate VR/AR applications for ordinary environments that were not built with the explicit intention of supporting VR systems. The everyday/domestic environments present a range of issues that are usually not present in the physical locations purposed for VR and AR use in academic or professional environments, such as constrained spaces, presence of obstacles, absence of instrumentation, social and organizational restrictions etc. To address the above challenges, we collect the latest work from the Virtual Reality and Augmented Reality research community, by combining the presentation of general definitions and characterization of the field, of interaction concepts and techniques, of a variety of use cases and areas. The constellation of different environment examples (from education, sport to consumer and marketing), from across the globe and platforms, provide a comprehensive discussion on scientific and engineering methods, which enable the development of VR/AR systems in everyday context.