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An Introduction to Marketing Metrics
by Gopala Gg" Ganesh“This book has resulted from a successful attempt to build the first undergraduate Marketing Metrics course in the world. To date, the course has been completed by more than 7,000 students- usually in traditional classroom settings and occasionally as an online class as well. Originally called Marketing Tools and Skills, the course was eventually renamed as Marketing and Money and then renamed again as Marketing Metrics (MM). This final name is the right one because metrics is the core topic of the course. I view MM as my magnum opus, my unique and hopefully long-lasting contribution to the marketing discipline.” – by the author.
INTRODUCTION TO MANAGEMENT: Passbooks Study Guide (DANTES Subject Standardized Tests (DSST) #Dantes-26)
by National Learning CorporationThe DSST Subject Standardized Tests are comprehensive college and graduate level examinations given by the Armed Forces, colleges and graduate schools. These exams enable students to earn college credit for what they have learned through self-study, on the job, or by other non-traditional means. The DSST Introduction to Management Passbook® prepares candidates for the DSST exam, which enables schools to award credit for knowledge acquired outside the normal classroom environment. It provides a series of informational texts as well as hundreds of questions and answers in the areas that will likely be covered on your upcoming exam.
Introduction to Macroeconomics: Passbooks Study Guide (Excelsior/Regents College Examination Series)
by National Learning CorporationThe Excelsior/Regents College Examinations (E/RCE) offer you an opportunity to obtain recognition for college-level learning and consists of exams designed to demonstrate achievement and mastery of various college-level subjects, such as the Arts and Sciences, Business, Criminal Justice, Education, Health and Nursing. The E/RCE Introduction to Macroeconomics Passbook® prepares you by sharpening knowledge of the skills and concepts necessary to succeed on the upcoming exam and the college courses that follow. It provides a series of informational texts as well as hundreds of questions and answers in the areas that will likely be covered on your upcoming exam.
Introduction to Literature: The Start of Something Great
by Kathleen T. DanielFresh, original and compelling, An Introduction to Literature is the essential guide to literary studies. Starting at 'the beginning' and concluding with 'the end', the book covers topics that range from the familiar (character, narrative, the author) to the more unusual (secrets, pleasure, ghosts).
Introduction to Leadership: Concepts and Practice
by Peter G. NorthouseNew chapter on Working with Groups! The Sixth Edition of Peter G. Northouse′s best-selling Introduction to Leadership: Concepts and Practice provides readers with a clear, concise overview of the complexities of practicing leadership and concrete strategies for becoming better leaders. The text is organized around key leader responsibilities such as creating a vision, engaging strengths, and managing conflict. Case studies, self-assessment questionnaires, observational exercises, and reflection and action worksheets allow readers to apply leadership concepts to their own lives. Grounded in leadership theory and the latest research, the fully updated, highly practical new edition includes a new chapter on working with groups, 2 new cases, and 6 new Leadership Snapshots. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Introduction to Leadership: Concepts and Practice
by Peter G. NorthouseNew chapter on Working with Groups! The Sixth Edition of Peter G. Northouse′s best-selling Introduction to Leadership: Concepts and Practice provides readers with a clear, concise overview of the complexities of practicing leadership and concrete strategies for becoming better leaders. The text is organized around key leader responsibilities such as creating a vision, engaging strengths, and managing conflict. Case studies, self-assessment questionnaires, observational exercises, and reflection and action worksheets allow readers to apply leadership concepts to their own lives. Grounded in leadership theory and the latest research, the fully updated, highly practical new edition includes a new chapter on working with groups, 2 new cases, and 6 new Leadership Snapshots. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
INTRODUCTION TO LAW ENFORCEMENT: Passbooks Study Guide (DANTES Subject Standardized Tests (DSST))
by National Learning CorporationThe DSST Subject Standardized Tests are comprehensive college and graduate level examinations given by the Armed Forces, colleges and graduate schools. These exams enable students to earn college credit for what they have learned through self-study, on the job, or by other non-traditional means. The DSST Introduction to Law Enforcement Passbook® prepares candidates for the DSST exam, which enables schools to award credit for knowledge acquired outside the normal classroom environment. It provides a series of informational texts as well as hundreds of questions and answers in the areas that will likely be covered on your upcoming exam, including but not limited to: the United States criminal justice system; police laws and regulations; police systems and jurisdictions; history of law enforcement; and more.
An Introduction to Latent Variable Growth Curve Modeling: Concepts, Issues, and Application, Second Edition (Quantitative Methodology Series)
by Terry E. Duncan Susan C. Duncan Lisa A. StryckerThis book provides a comprehensive introduction to latent variable growth curve modeling (LGM) for analyzing repeated measures. It presents the statistical basis for LGM and its various methodological extensions, including a number of practical examples of its use. It is designed to take advantage of the reader’s familiarity with analysis of variance and structural equation modeling (SEM) in introducing LGM techniques. Sample data, syntax, input and output, are provided for EQS, Amos, LISREL, and Mplus on the book’s CD. Throughout the book, the authors present a variety of LGM techniques that are useful for many different research designs, and numerous figures provide helpful diagrams of the examples. Updated throughout, the second edition features three new chapters—growth modeling with ordered categorical variables, growth mixture modeling, and pooled interrupted time series LGM approaches. Following a new organization, the book now covers the development of the LGM, followed by chapters on multiple-group issues (analyzing growth in multiple populations, accelerated designs, and multi-level longitudinal approaches), and then special topics such as missing data models, LGM power and Monte Carlo estimation, and latent growth interaction models. The model specifications previously included in the appendices are now available on the CD so the reader can more easily adapt the models to their own research. This practical guide is ideal for a wide range of social and behavioral researchers interested in the measurement of change over time, including social, developmental, organizational, educational, consumer, personality and clinical psychologists, sociologists, and quantitative methodologists, as well as for a text on latent variable growth curve modeling or as a supplement for a course on multivariate statistics. A prerequisite of graduate level statistics is recommended.
An Introduction to Jesus and the Gospels
by Frederick J. Murphy"Jesus and the Gospels" is one of the most popular religion courses at colleges, and it is required at many seminaries and divinity schools. This textbook, written by an award-winning educator, is designed for a semester-long course in both these settings. Moreover, it could be used as a supplementary text in courses on christology, the historical Jesus, New Testament literature, and the Bible. Murphy will provide an introduction to the gospels that does justice to the full range of modern critical methods and insights. He will discuss the implications of these methods for how we understand the nature of the gospels and how we can read them today. The chapters will sketch the portrait of Jesus that emerges from each gospel, and then examine the "canonical" view of Jesus by comparing and contrasting these pictures, as well as the ones that emerge from the non-canonical gospels and from the modern quest for the historical Jesus. Chapter list: Introduction, Theological and Historical Backgrounds; Chapter 1, What is a Gospel? Chapter 2, History of Critical Methods for Gospel Study; Chapter 3, The Gospel of Mark; Chapter 4, Q; Chapter 5, Matthew; Chapter 6, Luke; Chapter 7, John; Chapter 8, Other Gospels (Gospel of Thomas, Infancy Gospels, other Apocryphal Gospels); Chapter 8, Christian Interpretations of Jesus; Chapter 9, The Historical Jesus; Chapter 10, Conclusion; Glossary; Further Reading; Notes; Subject Index. (Charts, sidebars, illustrations, and maps.)
An Introduction to Japanese Kanji Calligraphy
by Bob Godin Takezaki KuniiThis step-by-step Japanese calligraphy book explains the systems of Japanese language and delves into details of written Japanese characters and techniques of kanji calligraphy.The word calligraphy literally means "beautiful writing." It is an art form that can be found in most civilizations with a written script. Originally developed to stress the importance of culture, religion and philosophy, over time calligraphy in most languages has developed into a purely artistic expression.In Japanese culture, kanji characters from the Japanese writing system are used in calligraphy. An Introduction to Japanese Kanji Calligraphy is an exploration of this Asian art form, and examines how calligraphic poetry developed in Japan. Written by a Japanese shodo master, it is a wonderful introduction to the beautiful art of Japanese calligraphy.Japanese Kanji Calligraphy includes:An introduction to Japanese calligraphy Background information on the modern Japanese language Hiragana and katakana charts An explanation of the tools of calligraphy A guide to correct calligraphy techniques Step-by-step calligraphy instructions An extensive kanji character library
Introduction to Japanese Architecture
by Tan Hong Yew David Young Michiko YoungIntroduction to Japanese Architecture provides an overview of Japanese architecture in its historical and cultural context. It begins with a discussion of prehistoric dwellings and concludes with a description of contemporary trends in areas as diverse as country inns, underground malls, and love hotels. The intervening 12,000 years are analyzed in reference to major changes in architecture caused by Buddhist and indigenous influences, feudalism, and finally the influence of Western culture in the 19th century.
An Introduction to Israel's Wisdom Traditions
by John L. McLaughlinIt can be a challenge to understand the Hebrew Bible’s wisdom literature and how it relates to biblical history and theology, but John L. McLaughlin makes this complicated genre straightforward and accessible.This introductory-level textbook begins by explaining the meaning of wisdom to the Israelites and surrounding cultures before moving into the conventions of the genre and its poetic forms. The heart of the book examines Proverbs, Job, Qoheleth (Ecclesiastes), and the deuterocanonical Ben Sira and Wisdom of Solomon. McLaughlin also explores the influence of wisdom throughout the Old Testament and in the New Testament.Designed especially for beginning students—and based on twenty-five years of teaching Israel’s wisdom literature to university students—McLaughlin’s Introduction to Israel’s Wisdom Traditions provides an informed, panoramic view of wisdom literature’s place in the biblical canon.
Introduction to Intersectional Qualitative Research
by Jennifer Esposito Venus E. Evans-WintersIntroduction to Intersectional Qualitative Research, by Jennifer Esposito and Venus Evans-Winters, introduces students and new researchers to the basic aspects of qualitative research including research design, data collection, and analysis, in a way that allows intersectional concerns to be infused throughout the research process. Esposito and Evans-Winters infuse their combined forty years of experience conducting and teaching intersectional qualitative research in this landmark book, the first of its kind to address intersectionality and qualitative research jointly for audiences new to both. The book’s premise is that race and gender matter, and that racism and sexism are institutionalized in all aspects of life, including research. Each chapter opens with a vignette about a struggling researcher emphasizing that reflecting on your mistakes is an important part of learning. Discussion questions at the end of each chapter help instructors generate dialogue in class or in groups. Introduction to Intersectional Qualitative Research makes those identities and structures central to the task of qualitative study.
Introduction to Intersectional Qualitative Research
by Jennifer Esposito Venus E. Evans-WintersIntroduction to Intersectional Qualitative Research, by Jennifer Esposito and Venus Evans-Winters, introduces students and new researchers to the basic aspects of qualitative research including research design, data collection, and analysis, in a way that allows intersectional concerns to be infused throughout the research process. Esposito and Evans-Winters infuse their combined forty years of experience conducting and teaching intersectional qualitative research in this landmark book, the first of its kind to address intersectionality and qualitative research jointly for audiences new to both. The book’s premise is that race and gender matter, and that racism and sexism are institutionalized in all aspects of life, including research. Each chapter opens with a vignette about a struggling researcher emphasizing that reflecting on your mistakes is an important part of learning. Discussion questions at the end of each chapter help instructors generate dialogue in class or in groups. Introduction to Intersectional Qualitative Research makes those identities and structures central to the task of qualitative study.
Introduction to International Education: International Schools and their Communities
by Mary Hayden'This is a book for all who work in international education or want to understand more about a rapidly expanding sector. For those who are new to the field it provides an excellent introduction. To tackle such varied subjects... needed a professional of wide expertise, wisdom and clarity of composition. These Mary Hayden, with her vast experience of international education and research, provides... highly recommended' - is (International Schools Magazine) 'Essential reading for everyone involved in international education' - International Schools Worldwide 'The first thing to be said about this informative book is that it's a good read! I found myself enjoying every page as the author has a writing style that is engaging and instructive...The book has something for everyone, from those experienced in the field of international education to interested novices' - International Schools Journal Interest in the field of international education has never been more intense, and a rapidly expanding number of schools and organizations worldwide now offer curricula that claim to be international in nature. Written by an expert in the field of international education, this comprehensive guide examines the key themes of this evolving field. The book explores the various origins, definitions and classifications of international education, and considers the audiences it serves, including the students, teachers, parents and administrators. It also looks at issues including quality assurance and role of international schools in the future. This valuable book will be an excellent source of reference to academics, those engaged in postgraduate study and practising teachers.
Introduction to Intercollegiate Athletics
by Eddie ComeauxA comprehensive critical exploration of the intricacies of college-level athletics.Intercollegiate athletics continue to bedevil American higher education. At once tied closely with their institutions, athletic programs often operate outside the traditional university governance structure while contributing significantly to a school's culture, identity, and financial outlook. Introduction to Intercollegiate Athletics, edited by Eddie Comeaux, explores the complexities of intercollegiate athletics while explaining the organizational structures, key players, terms, and important issues most relevant to the growing but often misunderstood fields of recreational studies, sports management, and athletic administration.The book is divided into eight sections, the first three of which describe the foundations, overarching structures, and conditions that shape athletics and higher education. Three others explore the ways college athletes experience life on campus, and the final two delve into the current and future policy contexts of intercollegiate athletics. Written by a diverse group of expert scholars, the book's twenty-eight chapters are enhanced with useful glossaries, reflections from athletics stakeholders, relevant case studies, and conversation-provoking discussion questions. Aimed at upper-level undergraduate and graduate students, scholars, teachers, practitioners, athletic administrators, and advocates of intercollegiate athletics, Introduction to Intercollegiate Athletics provides readers with up-to-date and comprehensive knowledge about the changes to—and challenges faced by—university athletics programs.
An Introduction to Instructional Services in Academic Libraries
by Elizabeth ConnorMore than ever before, librarians are being called upon to contribute considerable energy, knowledge, and leadership to fostering the academic success of students through information literacy. Unique in its expansive breadth and in-depth approach, An Introduction to Instructional Services in Academic Libraries explores the latest methods and ideas for planning, delivering, and evaluating effective instructional sessions. Providing librarians with informative, real-world case studies culled from over three dozen prominent librarian-instructors from across the US and Canada, An Introduction to Instructional Services in Academic Libraries comprehensively covers the topics of experiential learning, hybrid models of library instruction, interdisciplinary inquiry through collaboration, introducing primary documents to undergrads, using case studies in credit-bearing library courses, teaching information literacy to ESL students, information literature for the non-traditional student, preparing an advanced curriculum for graduate students, librarians in the online classroom, and teaching distance education students. An Introduction to Instructional Services in Academic Libraries features numerous planning documents, survey instruments, handouts, active learning exercises, and extensive references which make it an ideal resource for educators and librarians everywhere.
An Introduction to Information Theory (Dover Books on Mathematics)
by Fazlollah M. RezaWritten for an engineering audience, this book has a threefold purpose: (1) to present elements of modern probability theory — discrete, continuous, and stochastic; (2) to present elements of information theory with emphasis on its basic roots in probability theory; and (3) to present elements of coding theory.The emphasis throughout the book is on such basic concepts as sets, the probability measure associated with sets, sample space, random variables, information measure, and capacity. These concepts proceed from set theory to probability theory and then to information and coding theories. No formal prerequisites are required other than the usual undergraduate mathematics included in an engineering or science program. However, since these programs may not include a course in probability, the author presents an introductory treatment of probability for those who wish to pursue the general study of statistical theory of communications. The book is divided into four parts: memoryless discrete themes, memoryless continuum, schemes with memory, and an outline of some recent developments. An appendix contains notes to help familiarize the reader with the literature in the field, while the inclusion of many reference tables and an extensive bibliography with some 200 entries makes this an excellent resource for any student in the field.
An Introduction to Human Movement
by Charles H. Shea David L. WrightThis new book is designed for the newly developing curriculum emerging in the field of Physical Education Exercise Science. Today, there is a renewed interest and dedication to the scientific study of human movement. This is reflected in the trend for physical education programs to change their names to departments of Kinesiology, Exercise and Sport Sciences, Human Movement, etc. This book captures this shift in the field of physical education by covering each of the sub-disciplines related to the study of human movement at an introductory level. For professionals in the field of physical education.
Introduction to Human Geography
by David Dorrell Joseph P. HendersonGeography is a diverse discipline that has some sort of connection to most every other academic discipline. This connection is the spatial perspective, which essentially means if a phenomenon can be mapped, it has some kind of relationship to geography. Studying the entire world is a fascinating subject, and geographical knowledge is fundamental to a competent understanding of our world. You will learn what geography is as well as some of the fundamental concepts that underpin the discipline. These fundamental terms and concepts will be interwoven throughout the text, so a sound understanding of these topics is critical as you delve deeper into the chapters that follow. By the end of the first chapter itself, you will begin to think like a geographer.
Introduction To Health Science Technology
by Louise SimmersIntroduction to Health Science Technology covers the core information needed to pursue a career in health care from an introduction of the health care industry and the basics of a health care system to overview of health care careers and legal and ethical responsibilities of health care workers to medical terminology and basic anatomy and physiology.
Introduction to Health Science Technology
by Louise Simmers Karen Simmers-Nartker Sharon Simmers-KobelakThis text overviews the health care field for beginning students in health sciences or health occupations, covering standard precautions, cultural diversity, medical math, teamwork and leadership, and computer technology. Learning features include chapter objectives and summaries, Internet exercises, and review questions, plus step-by-step directions of basic procedures in the field illustrated with color photos. A separate workbook and CD-ROM are available. Simmers is a member of the University of Maryland Nursing Alumni Association. Annotation (c)2003 Book News, Inc. , Portland, OR (booknews. com)
Introduction to Health Care and Careers
by Roxann Delaet<p><i>Introduction to Health Care and Careers</i> provides students beginning their health care education with the fundamentals they need to develop their personal and professional skills, understand their chosen profession, and succeed in the world of health care. It meets the growing market demand for a book that gives the best of both worlds—skill development and career choice information. The text begins with today’s health care system, health care economics, and law and ethics, providing important context for the personal, professional, and workplace skills that follow. From there, students move on to an overview of careers in health care and detailed profiles of the most in-demand professions. The book closes with brief chapters on anatomy and physiology to prepare students for the rest of their health care education. <p>With its student friendly approach,<i>Introduction to Health Care and Careers</i> is the essential resource for introductory health care courses, striking the perfect balance between skill development and up-to-date career choice information–everything health care students need to succeed.</p>
Introduction to Health Behavior Theory
by Joanna HaydenDesigned to provide students with an easy to understand, interesting, and engaging introduction to the theoretical basis of health education, Introduction to Health Behavior Theory, Fourth Edition uses comprehensive and accessible explanations to help students understand what theory is, how theories are developed, and what factors influence health behavior theory. Covering the more commonly used health behavior theories in individual chapters, the author breaks each theory into concepts and constructs to enhance comprehension and encourage students to discover how these theories can be put into practice.
Introduction to Health and Safety at Work: for the NEBOSH National General Certificate in Occupational Health and Safety
by Ed Ferrett Phil Hughes MBEIntroduction to Health and Safety at Work covers the fundamentals of occupational safety and health for the thousands of students who complete the NEBOSH National General Certificate in Occupational Health and Safety each year. This seventh edition closely follows the NEBOSH National General Certificate syllabus which was updated in 2019 and comes into use in 2020. The highly illustrated content covers all of the essential elements of health and safety management, the legal framework, risk assessment and control standards and also includes checklists, report forms and record sheets to supplement learning. It also has an extensive summary of current health and safety legislation. • Aligned to the NEBOSH National General Certificate in Occupational Health and Safety • Practice questions and answers to test knowledge and increase understanding • Complete with a companion website containing extra resources for tutors and students The book is suitable for all students following a level 3 Health and Safety course and a source of reference and guidance for managers at work in the UK. Written by renowned authors, this book is often provided as part of the Certificate course and is essential reading for a student.