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Elementary Algebra
by Denny Burzynski Wade EllisElementary Algebra is a work text that covers the traditional topics studied in a modern elementary algebra course. It is intended for students who (1) have no exposure to elementary algebra, (2) have previously had an unpleasant experience with elementary algebra, or (3) need to review algebraic concepts and techniques.
eMarketing: The Essential Guide to Online Marketing
by Rob Stokes the Minds of QuirkeMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas: * Search Engine Marketing * Affiliate Marketing * Web Analytics and Conversion Optimisation * Web Development * Online Copywriting * Online Advertising * WebPR * Online Reputation Management * Pay Per Click Advertising * Viral Marketing * Social Media Marketing * Search Engine Optimisation * eMarketing Strategy * Market Research * Mobile Marketing * Crowdsourcing * Customer Relationship Management It also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.
Essentials of Geographic Information Systems
by Jonathan Campbell Michael ShinEssentials of Geographic Information Systems integrates key concepts behind the technology with practical concerns and real-world applications. Recognizing that many potential GIS users are non-specialists or may only need a few maps, this book is designed to be accessible, pragmatic and concise. Essentials of Geographic Information Systems also illustrates how GIS is used to ask questions, inform choices and guide policy. From the melting of the polar ice caps to privacy issues associated with mapping, this book provides a gentle, yet substantive, introduction to the use and application of digital maps, mapping and GIS.
Essentials of Nutrition
by Maureen Zimmerman Beth SnowEssentials of Nutrition: A Functional Approach, by Zimmerman and Snow is a textbook aimed at non-majors for the nutrition course. With this text your students will examine some of the popular myths about nutrition and will develop a foundation for making smart dietary choices and to debunk these common nutrition myths. As students learn about the role of nutrition in optimal health, they will learn about dietary nutrients and toxicants. A sampling of topics covered include macro- and micronutrient needs; determining individual nutrient and caloric needs; digestion and absorption; nutritional needs throughout the various stages of human development; and current food issues, sustainability concerns, including food safety.
Exploring Business
by Karen CollinsCollins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike. How do you show your students the relationships between what they are learning in the classroom and what happens in the real business world? What happens when your students don't see the connections between the theory they are learning in the classroom and what is happening in the real business world?
Exploring Perspectives: A Concise Guide to Analysis
by Randall FallowsThis 5 chapter primer will help give students a better understanding of how to discover, develop, and revise an analytical essay for their argument and persuasion courses.
FHSST: Grade 10 Maths
by Rory Adams Mark Horner Heather Williams Sarah BlythGrade 10 maths textbook for South Africa
FHSST: Grade 11 Physical Science
by Rory Adams Heather Williams Mark Horner Sarah BlythGrade 11 physical science textbook for South Africa
FHSST: Grade 12 Maths
by Rory Adams Mark Horner Heather Williams Sarah Blyth Wendy WilliamsGrade 12 maths textbook for South Africa