- Table View
- List View
Principles of Marketing 2.0
by Jeff Tanner Mary Anne RaymondPrinciples of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This textbook employs the term "offering" instead of the more traditional First "P" -- product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability; Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the triple bottom line of financial, social, and environment performance. Ethics and social responsibility; Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage -- Tanner, Raymond and Schuster deliberately entitled Chapter 1; What is Marketing?; Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics -- Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ;well, what this marketing strategy really worth it?; And what is the marketing ROI?; And finally, what is this customer or set of customers worth to us over their lifetime? Principles of Marketing Version 2.0 brings new and updated coverage of new developments in the influence of social media to empower consumers, as well as marketing's use of social media, such as sentiment analysis, mobile marketing, and customer service and complaint tracking, as a communications and promotion channel, just a name a few. Version 2.0 also has an overall increased number of examples, as well as, new discussion questions in every chapter (resulting in at least 10 per chapter). In addition, the textbook's key terms, and repeated concepts have been strategically arranged to make customizing this book with Flat World's MIYO platform even easier.
Principles of Marketing 2.0
by Mary Anne Raymond Jeff TannerPrinciples of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This textbook employs the term "offering" instead of the more traditional First "P" -- product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability; Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the triple bottom line of financial, social, and environment performance. Ethics and social responsibility; Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage -- Tanner, Raymond and Schuster deliberately entitled Chapter 1; What is Marketing?; Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics -- Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ;well, what this marketing strategy really worth it?; And what is the marketing ROI?; And finally, what is this customer or set of customers worth to us over their lifetime? Principles of Marketing Version 2.0 brings new and updated coverage of new developments in the influence of social media to empower consumers, as well as marketing's use of social media, such as sentiment analysis, mobile marketing, and customer service and complaint tracking, as a communications and promotion channel, just a name a few. Version 2.0 also has an overall increased number of examples, as well as, new discussion questions in every chapter (resulting in at least 10 per chapter). In addition, the textbook's key terms, and repeated concepts have been strategically arranged to make customizing this book with Flat World's MIYO platform even easier.
Principles of Marketing (customized edition)
by Jeff Tanner Mary Anne RaymondThis book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment. This is a customized textbook.
Principles of Marketing version 2.0
by Jeff Tanner Mary Anne RaymondPrinciples of Marketing Version 2.0 by Tanner and Raymond teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:
Principles of Microeconomics
by Libby Rittenberg Timothy TregarthenToday we are excited to introduce Libby Rittenberg and Timothy Tregarthen's Principles of Microeconomics. The authors teach economics as the study of "choice " by providing students with an accessible, straightforward overview of economics. This text combines the clarity and writing of Tregarthen's seminal periodical "The Margin" with great teaching insights. Rittenberg and Tregarthen help students to understand how real individuals actually work with economics. In this new book, the authors illustrate the practicality and relevance of economics with a variety of new illustrations and insights. The authors take a three-pronged approach to every concept: (1) the concept is covered with a "Heads Up" to ward off confusion, (2) a "You Try It" section makes sure students are staying on top of the concept and (3) a "Case and Point" section that uses a real-world application to harness the concept in reality.
Principles of Microeconomics 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
Principles of Microeconomics Version 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
Principles of Object-Oriented Programming
by Alex Tribble Connexions Mark HusbandAn objects-first with design patterns introductory course
Principles of Social Psychology
by Charles StangorHave you ever had trouble teaching the various topics of social psychology and fitting them together to form a coherent field? Dr. Stangor said he felt like he was presenting a laundry list of ideas, research studies, and phenomena, rather than an integrated set of principles and knowledge. He felt like this was not only hard for him, but even more challenging for his students. He wondered how they could be expected to remember and understand all of the many phenomena that we social psychologists study? And how could they tell what was most important? It was then that he realized a fresh approach to a Social Psychology textbook was was needed to structure and integrate their learning; thus, Principles of Social Psychology was born.
Principles of Social Psychology
by Charles StangorHave you ever had trouble teaching the various topics of social psychology and fitting them together to form a coherent field? Dr. Stangor said he felt like he was presenting a laundry list of ideas, research studies, and phenomena, rather than an integrated set of principles and knowledge. He felt like this was not only hard for him, but even more challenging for his students. He wondered how they could be expected to remember and understand all of the many phenomena that we social psychologists study? And how could they tell what was most important? It was then that he realized a fresh approach to a Social Psychology textbook was was needed to structure and integrate their learning; thus, Principles of Social Psychology was born.
Principles of Sociological Inquiry
by Amy BlackstoneThe author of Principles of Sociological Inquiry: Qualitative and Quantitative Methods, Amy Blackstone, started envisioning this textbook while sitting in her own undergraduate sociology research methods class. She enjoyed the material but wondered about its relevance to her everyday life and future plans (the idea that one day she would be teaching such a class hadn't yet occurred to her).
Programming Fundamentals - A Modular Structured Approach using C++
by Kenneth Leroy BusbeeProgramming Fundamentals - A Modular Structured Approach using C++ is written by Kenneth Leroy Busbee, a faculty member at Houston Community College in Houston, Texas. The materials used in this textbook/collection were developed by the author and others as independent modules for publication within the Connexions environment. Programming fundamentals are often divided into three college courses: Modular/Structured, Object Oriented and Data Structures. This textbook/collection covers the first of those three courses.
Project Management for Scientists and Engineers
by Andrew Barron Merrie BarronThe goal of the Rice University course Management for Science and Engineering (MSCI-610 - ENGI 610) is to provide the skills for science and engineering to meet the challenges of their future careers, whether they be in academia, industry, or as an entrepreneur. The course was started in 1998 and has evolved over the years. The course is taught to undergraduates, graduate students, and professional masters students and involves the areas of organizational behavior & leadership, accounting, marketing, strategy, entrepreneurship, and project management. It is this last area that is covered in this book. Irrespective of your future career in science and engineering you will be involved in projects and an awareness of the factors that enable a successful project is important for all team members. This course is not aimed at making you a certified project manager, but to provide the skills that will allow you to be a more effective project team member and also when you are dragged screaming and kicking into the role of accidental project manager.
Project Management from Simple to Complex
by Russell Darnall John M. PrestonIn a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm but was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management--Russell Darnall--and an expert in writing instructional texts and using technology for communicating online--John Preston--to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment.
Project Management from Simple to Complex Version 1.1
by Russell Darnall John M. PrestonIn a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management—Russell Darnall—and an expert in writing instructional textbooks and using technology for communicating online—John Preston—to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment. Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.
Protestant Biblical Interpretation: A Textbook of Hermeneutics (3rd Revised Edition)
by Bernard RammThe classic introduction to the science and art of biblical interpretation.
Reading Music: Common Notation
by Catherine Schmidt-JonesThis course may be used to introduce or reinforce music-reading skills for someone just learning to play an instrument, or the individual lessons can be used to expand on basic music-reading knowledge or to look up any music-notation terms that are still unfamiliar.
Research Methods In Psychology
by Rajiv S. Jhangiani I-Chant A. Chiang Carrie Cuttler Dana C. LeightonA comprehensive textbook for research methods classes. A peer-reviewed inter-institutional project. This adaptation constitutes the fourth edition of this textbook, and builds upon the second Canadian edition by Rajiv S. Jhangiani (Kwantlen Polytechnic University) and I-Chant A. Chiang (Quest University Canada), the second American edition by Dana C. Leighton (Texas A&M University-Texarkana), and the third American edition by Carrie Cuttler (Washington State University) and feedback from several peer reviewers coordinated by the Rebus Community. This edition is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Research Methods in Psychology
by Paul C. PriceYears before this book was a Flat World Knowledge textbook, Paul Price wrote an extensive series of handouts to replace the textbook he had been using for his psychological research methods course, and he posted them online for his students. The advantages of this were that 1) students had a streamlined presentation of the most important methodological concepts in psychology, and 2) they could access it online for free. Paul turned his book into a proper textbook by having it reviewed, edited and published with the full set of ancillaries by Flat World Knowledge so not only could his students get the materials for free, but so could yours. Although the content of Research Methods in Psychology is fairly traditional--making it easy for you to use with your existing courses--it also emphasizes a fundamental idea that is often lost on undergraduates: research methods are not a peripheral concern in our discipline; they are central. This why the overarching goal of this textbook is to present the basics of psychological research methods--focusing on the concepts and skills that are most widely shared within the discipline--emphasizing both their centrality to our field and their contribution to our understanding of human behavior. The book will include several features that will help accomplish this overarching goal. The Core Concepts: Dr. Price based his choices about content and terminology on the most influential original books and articles in the research methodology literature--as determined by an empirical analysis of the reference lists of secondary sources. He also relied on the Undergraduate Psychology Major Learning Goals and Outcomes document commissioned by the APA. Although many of the research methods outcomes in that document are addressed in all research methods textbooks (e.g., "Describe how various research designs address different types of questions and hypotheses"), others are rarely mentioned (e.g., "Recognize the limitations of applying normative conclusions to individuals"). The Examples: The text includes examples drawn from the entire range of contemporary psychology, including abnormal, clinical, and counseling psychology. Dr. Price also chose examples to show how psychological research has fundamentally changed what we believe to be true about human behavior (for example, in the area of eyewitness memory). The Style: Dr. Price concentrated on making the style of this book both straightforward and engaging. If you are looking for a new research methods textbook for your psychology course that has been used by "teachers" and is thorough in its content, you will find your book in Paul Price's Research Methods in Psychology. Order a desk copy and see for yourself.
Rimjhim (II) class 2 - Ncert
by NcertThis book prescribed by central board of secondary education, India for the students of class 2 subject Hindi. This accessible version of the book doesn't leave any part of the book. The book is handy companion of the school going students.
Risk Management for Enterprises and Individuals
by Etti Baranoff Patrick Lee Brockett Yehuda KahaneThis book is intended for the Risk Management and Insurance course where Risk Management is emphasized. When we think of large risks, we often think in terms of natural hazards such as hurricanes, earthquakes or tornados. Perhaps man-made disasters come to mind such as the terrorist attacks in the U.S. on September 11, 2001. Typically we have overlooked financial crises, such as the credit crisis of 2008. However, these types of man-made disasters have the potential to devastate the global marketplace. Losses in multiple trillions of dollars and in much human suffering and insecurity are already being totaled, and the global financial markets are collapsing as never before seen. We can attribute the 2008 collapse to financially risky behavior of a magnitude never before experienced. The 2008 U.S. credit markets were a financial house of cards. A basic lack of risk management (and regulators' inattention or inability to control these overt failures) lay at the heart of the global credit crisis. This crisis started with lack of improperly underwritten mortgages and excessive debt. Companies depend on loans and lines of credit to conduct their routine business. If such credit lines dry up, production slows down and brings the global economy to the brink of deep recession or even depression. The snowballing effect of this failure to manage the risk associated with providing mortgage loans to unqualified home buyers have been profound, indeed. When the mortgages failed because of greater risk- taking on the Street, the entire house of cards collapsed. Probably no other risk-related event has had, and will continue to have, as profound an impact world wide as this risk management failure. How was risk in this situation so badly managed? What could firms and individuals have done to protect themselves? How can government measure such risks (beforehand) to regulate and control them? These and other questions come to mind when we contemplate the consequences of this risk management fiasco. Standard risk management practice would have identified sub-prime mortgages and their bundling into mortgage-backed-securities as high risk. People would have avoided these investments or would have put enough money into reserve to be able to withstand defaults. This did not happen. Accordingly, this book may represent one of the most critical topics of study that the student of the 21st century could ever undertake. Risk management will be a major focal point of business and societal decision making in the 21st century. A separate focused field of study, it draws on core knowledge bases from law, engineering, finance, economics, medicine, psychology, accounting, mathematics, statistics and other fields to create a holistic decision-making framework that is sustainable and value- enhancing. This is the subject of this book.
Sexuality and Our Diversity: Integrating Culture with the Biopsychosocial Version 1.0
by Marcus TyeSexuality and Our Diversity: Integrating Culture with the Biopsychosocial by Marcus Tye explores, with an integrated approach, the complex dimensions of biology, culture, psychology, sociology, history, and philosophy that explain human sexual diversity. While this text is primarily focused on the present, it also explores selected aspects of history to lend perspective to students that contemporary controversies have deep historical roots.