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Die charakterstarke Marke: Mit gelebten Charakterwerten ein beziehungsstarkes Business entfalten. Das Markenbuch für Unternehmer – mit zahlreichen Leitfragen
by Daniel BörnertDieses Buch denkt Marke und Branding neu und anders! Es rückt den Unternehmer, die Mitarbeitenden und die Kunden zurück ins Zentrum. Wie kaum jemand zuvor verknüpft Daniel Börnert konsequent und berührend Markencharakter mit Werten. Er beschreibt einen identitätsorientierten Ansatz, der zu einer einzigartigen Marken-Positionierung führt – für große Marken, aber besonders auch für die vielen „Hidden Champions“, KMUs und Startups, die niemand kennt, aber großes Potential haben.In gesättigten Märkten muss eine originäre Komponente die sachliche Markenleistung ergänzen: der Mensch – insbesondere in Form der Markenmacher – ist hier als identitäts- und beziehungsstiftendes Wesen der unverkennbare Faktor, der einen eindeutig differenzierbaren Markencharakter möglich macht. Es gilt also, diese unverwechselbare Charakteridentität zu entdecken und in den Alltag zu bringen. Die wirklichen Potenziale der Marke sind im wahren Markenkern bereits vorhanden,aber oftmals nicht klar fassbar oder wahrnehmbar. Mit Mut, Veränderungswillen und der Wegbegleitung in Form dieses Buches wird der Marken-Benefit sinnvoll und begehrenswert und kann konsequent kommuniziert werden. Besonders wichtig ist es Daniel Börnert, praktische Impulse zu geben. Am Ende eines jeden Kapitels findet der Leser konkrete Anregungen, die die Lese-Erkenntnisse ins konkrete Tun überführen. Motivierend und erhellend sind die Best-Practise-Interviews mit inspirierenden Unternehmern, die ungeschminkt ihre Erfahrungen teilen.Dieses Buch wird Ihnen als Unternehmer und Markenexperte neue Perspektiven eröffnen und Sie entscheidend weiterbringen.Aus dem Inhalt Was Ihre Marke braucht, um wirklich Kraft zu entfaltenDen Markencharakter solide auf Basis der Unternehmer- und Unternehmens-Identität aufbauenDen Markencharakter nachhaltig beziehungsstark im Unternehmen und am Markt entfaltenMit zahlreichen Empfehlungen und Leitfragen für einen wirkungsvollen, identitätsbasierten Markenprozess
Die digitale Transformation in der Filmindustrie: Ein praxistheoretischer Leitfaden für „Macher“ (essentials)
by Anett SassIn einer sich ständig wandelnden Welt beleuchtet der Leitfaden die ökonomischen, kulturellen und organisatorischen Aspekte der digitalen Transformation in der Filmindustrie. Es wird untersucht, wie Streaming-Plattformen Geschäftsmodelle beeinflussen und welche Vorteile Produzenten daraus ziehen können. Mit Beiträgen von Alexander Thul und René Jamm, entwickelt im Dialog mit Branchenexperten, bietet das Buch Strategien und Kenntnisse, um in der digitalen Medienlandschaft erfolgreich zu navigieren und von der digitalen Transformation zu profitieren.
Die mehreren Wehmüller und ungarischen Nationalgesichter
by Clemens BrentanoThe traveling painter Wehmüller invented the art of Schnellporträtierens. He paints the people before he sees them. Clemens Brentano has a firework in his first published in 1817 narrative - sparked joke - knowledge-creating. Motifs and storylines are funny and profoundly interwoven. illustrate the drawings by Karl-Georg Hirsch and densify the bizarre and grotesque scenes of the narrative; Hans Magnus Enzensberger described the contemporary historical and philosophical background of this satirical piece Cabinet.
Die nachhaltige Kommune – Die Dokumentation: 50 Tiefeninterviews mit Bürgermeistern und Bürgermeisterinnen
by Stefan Theßenvitz Anja TheßenvitzDieses Buch ergänzt das Werk „Die Nachhaltige Kommune – Gestaltungsmacht nutzen&“ und dokumentiert die ihm zugrunde liegende Befragung. Alle Aussagen der 50 Bürgermeisterinnen und Bürgermeister sind hier im Original nachzulesen. Hinter der Befragung steht die Arbeitshypothese: „Geht die Erneuerung möglicherweise nicht von den Großstädten aus, sondern aus den resiliente Strukturen auf dem Land, in kleinen Städten und Kommunen?&“ Dieser Annahme wollten die Autoren nachgehen, erfolgreiche Impulse dokumentieren und die Perspektiven für die Nachhaltige Kommune aufzeigen. Die Ergebnisse aus den 50 qualitativen Interviews mit den Bürgermeister*innen in ganz Deutschland vermitteln den Sachstand in den Kommunen sowie ihre Gestaltungsspielräume, Hindernisse und Zukunftsperspektiven. Als Keimzelle des politischen Handelns bestimmen sie wesentlich die Lebensqualität der Menschen. Die Autoren ermutigen zur kommunalen Selbstermächtigung.
Die nachhaltige Kommune – Gestaltungsmacht nutzen: Für Wohlstand und Wohlfahrt im Einklang mit dem Weltzukunftsvertrag
by Stefan Theßenvitz Anja Theßenvitz Werner KnaierDieses Buch zeigt konkrete Handlungsmöglichkeiten auf, um die Welt vor Ort nachhaltig besser zu gestalten. Die Ergebnisse aus 50 qualitativen Interviews mit Bürgermeisterinnen und Bürgermeistern in ganz Deutschland vermitteln den Sachstand, Gestaltungsspielräume, Hindernisse und Zukunftsperspektiven der Kommunen. Als Keimzelle des politischen Handelns bestimmen sie wesentlich die Lebensqualität der Menschen. Die Autoren ermutigen zur kommunalen Selbstermächtigung unter Berücksichtigung der 17 SDG und erläutern die rechtlichen Gestaltungsspielräume.
Die naturalistische Ästhetik in Frankreich und ihre Auflösung: Ein Beitrag zur systemwissenschaftlichen Betrachtung der Künstlerästhetik (René König Schriften. Ausgabe letzter Hand #1)
by René KönigDie Dissertation, mit der René König 1930 bei Max Dessoir an der Universität Berlin promovierte, wurde erstmals ein Jahr später in Leipzig veröffentlicht. Trotz dieser Buchpublikation blieb sie das am wenigsten bekannte Werk des Autors, das gleichwohl einen festen Platz in literaturwissenschaftlichen Bibliographien zum Naturalismus errungen hat. König rekonstruiert hier das Wirklichkeitsverständnis der naturalistischen Ästhetik, die in der zweiten Hälfte des 19. Jahrhunderts von Frankreich aus weite Teile der europäischen Literaturdebatten beeinflußte. Leitende Begriffe dieses Konzepts - wie Milieu, Gesellschaft u.a. - werden einer kritischen Prüfung unterzogen und der sozialwissenschaftlichen Diskussion der Epoche konfrontiert. Neben dieser Analyse besticht Königs Werk durch seine nachhaltige Durchleuchtung von Wirklichkeitssphären, die auch den späteren Soziologen immer wieder in ihren Bann zogen. Das Buch zeigt den jungen Autor unterwegs zu einem Teil seiner Lebensthemen: Probleme der Beobachtung, von Familie, Beruf und städtischer Gemeinde klingen an.
Die Ökonomien von ernsthafter und populärer Kunst: Wie sie sich trennten und wieder vereinten
by Hans AbbingDieses Buch untersucht die Trennung von 'populärer' und 'ernsthafter' Kunst über einen Zeitraum von fast zwei Jahrhunderten, indem es eine ökonomische Perspektive mit soziologischen und historischen Einsichten kombiniert. Während die Grenzen zwischen etablierter Kunst und populärer Kunst immer durchlässiger werden, stellt Abbing Fragen wie: Wer profitierte von der Trennung? Warum ist Exklusivität in den etablierten Künsten so wichtig? Führte Exklusivität zu hohen Kosten, hohen Subventionen und hohen Preisen? Wurden und werden benachteiligte Gruppen vom Kunstkonsum und der Kunstproduktion ausgeschlossen? Wie wurde populäre Musik in der zweiten Hälfte des 20. Jahrhunderts so erfolgreich? Warum bleibt der Kunstberuf trotz geringer Einkommen außergewöhnlich attraktiv für Jugendliche? Das Buch diskutiert auch die Entwicklung der Kunst im 21. Jahrhundert, indem es beispielsweise untersucht, wie die Plattformökonomie die Künste beeinflusst, ob sich die etablierten Künste der Unterhaltungsindustrie anschließen, und das aktuelle Maß an Vielfalt in der Kunst betrachtet. Aus der doppelten Perspektive des Autors als Künstler und Sozialwissenschaftler geschrieben, wird das Buch für Kulturökonomen und Akademiker sowie Künstler und allgemein kunstinteressierte Leser von Interesse sein.
Diego Rivera: An Artist For The People
by Susan Goldman RubinDiego Rivera offers young readers unique insight into the life and artwork of the famous Mexican painter and muralist. The book follows Rivera’s career, looking at his influences and tracing the evolution of his style. <P><P>His work often called attention to the culture and struggles of the Mexican working class. Believing that art should be for the people, he created public murals in both the United States and Mexico, examples of which are included. <P><P> The book contains a list of museums where you can see Rivera’s art, a historical note, a glossary, and a bibliography.
Diego: Bigger Than Life
by Carmen T. Bernier-GrandA biography in free verse of one of the 20th century's greatest artists.
Difference / Indifference: Musings on Postmodernism, Marcel Duchamp and John Cage (Critical Voices in Art, Theory and Culture)
by Moira Roth Jonathan D KatzFirst Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Difference and Orientation: An Alexander Kluge Reader (signale|TRANSFER: German Thought in Translation)
by Alexander KlugeAlexander Kluge is one of contemporary Germany's leading intellectuals and artists. A key architect of the New German Cinema and a pioneer of auteur television programming, he has also cowritten three acclaimed volumes of critical theory, published countless essays and numerous works of fiction, and continues to make films even as he expands his video production to the internet. Despite Kluge's five decades of work in philosophy, literature, television, and media politics, his reputation outside of the German-speaking world still largely rests on his films of the 1960s, 70s, and 80s. With the aim of introducing Kluge's heterogeneous mind to an Anglophone readership, Difference and Orientation assembles thirty of his essays, speeches, glossaries, and interviews, revolving around the capacity for differentiation and the need for orientation toward ways out of catastrophic modernity. This landmark volume brings together some of Kluge's most fundamental statements on literature, film, pre- and post-cinematic media, and social theory, nearly all for the first time in English translation. Together, these works highlight Kluge's career-spanning commitment to unorthodox, essayistic thinking.
Difference, Sameness and DNA: Investigations in Critical Art and Science (Palgrave BioArt)
by Paul VanouseThis book chronicles over two decades of critical, artistic investigations by Paul Vanouse. His bio-media artwork utilizes the tools of the life sciences reflexively, to challenge tropes and cultural politics surrounding DNA, biotechnology, and life itself. DNA has been called a “Truth Machine”, “God’s Blueprint”, the “Code of Codes” and the “Book of Life”. Vanouse’s work explores questions at the heart of such evocative metaphor and hyperbole: how does DNA link us together, how does it differentiate us and how are the grand metaphors, which grant DNA complete centrality, misconstruing the complexity of life. Furthermore, how do technologies of genetic typing and identification fit within a broader cultural and political history of difference making, particularly the construction of race. Melding critical theory, artist’s manifesto, participatory observation and histories of the sciences, this book offers insight into both an artistic practice and the bio-techno-sciences it interrogates.
Differencing the Canon: Feminism and the Writing of Art's Histories (Re Visions Ser.)
by Griselda PollockIn this major book, Griselda Pollock engages boldly in the culture wars over `what is the canon?` and `what difference can feminism make?` Do we simply reject the all-male line-up and satisfy our need for ideal egos with an all women litany of artistic heroines? Or is the question a chance to resist the phallocentric binary and allow the ambiguities and complexities of desire - subjectivity and sexuality - to shape the readings of art that constantly displace the present gender demarcations?
Different Engines: Media Technologies From Latin America (Routledge Research in Design, Technology and Society)
by Andrés BurbanoDifferent Engines investigates the emergence of technologies in Latin America to create images, sounds, video games, and physical interactions. The book contributes to the construction of a historiographical and theoretical framework for understanding the work of creators who have been geographically and historically marginalized through the study of five exemplary and yet relatively unknown artifacts built by engineers, scientists, artists, and innovators. It offers a broad and detailed view of the complex and sometimes unlikely conditions under which technological innovation is possible and of the problematic logics under which these innovations may come to be devalued as historically irrelevant. Through its focus on media technologies, the book presents the interactions between technological and artistic creativity, working towards a wider understanding of the shifts in both fields that have shaped current perceptions, practices, and design principles while bringing into view the personal, social, and geopolitical singularities embodied by particular devices. It will be an engaging and insightful read for scholars, researchers, and students across a wide range of disciplines, such as media studies, art and design, architecture, cultural history, and the digital humanities.
Different Perspectives in Design Thinking
by Yvonne ErikssonGlobalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being integrated with products, production systems, healthcare, and daily activity and play an important part in decision making. This has an impact on future designs and the role of designers. Responsible designers with a holistic perspective are needed.The book highlights several aspects of design thinking such as Information Design and Critical Design. The meaning of culture, gender and disabilities are also discussed. The functions of Information Design are changing from ‘showing the way’, instruction manuals and graphic design. It will affect among others, healthcare technology, smart products and Industry 4.0. Design thinking perspective that includes users from the entire chain and from the producer to the end user of the product or service, is needed. This will also require gender and culture issues to be taken into consideration in designing products and services. Design thinking methods and critical aspects of design will contribute to an inclusive society.
Differentiating Instruction With Menus for the Inclusive Classroom: Language Arts (Grades 3-5)
by Laurie E. WestphalDifferentiating Instruction With Menus for the Inclusive Classroom: Language Arts for grades 3-5 offers teachers everything they need to create a student-centered learning environment based on choice. This book provides five different types of menus that students can use to select exciting products that they will develop so teachers can assess what has been learned-instead of using a traditional worksheet format. Topics addressed include genres, popular novels, and mechanics. Differentiating Instruction With Menus for the Inclusive Classroom: Language Arts provides numerous types of leveled menus that lower and on-level elementary-aged students can use to demonstrate learning through a method of their choice. Menus with similar formats but geared towards varying ability levels allow teachers to differentiate easily. Using the creative and challenging choices found in Three Shape menus, Tic-Tac-Toe menus, List menus, 2-5-8 menus, and Game Show menus, students will look forward to sharing their newfound knowledge throughout the year. Also included are specific guidelines for products, rubrics for assessing student products, and teacher introduction pages for each menu. This is a must-have for any teacher wanting to differentiate for a wide range of learners!Grades 3-5
Differentiating Instruction With Menus for the Inclusive Classroom: Language Arts (Grades 6-8)
by Laurie E. WestphalDifferentiating Instruction With Menus for the Inclusive Classroom: Language Arts for grades 6-8 offers teachers who have multiple ability levels in one classroom everything they need to create a student-centered learning environment based on choice. For each topic covered, there are two menus that look similar but contain differentiated content: one menu for students working on grade level and the other for students working below grade level. Using the creative, challenging choices found in Tic-Tac-Toe menus, List menus, 2-5-8 menus, and Game Show menus, students will demonstrate their knowledge with unique, exciting products. Also included are specific guidelines for products, assessment rubrics, and teacher introduction pages for each menu. These menus can also be used in conjunction with the Differentiating Instruction With Menus series (for students working above grade level) for three tiers of complementary menus.Grades 6-8
Differentiating Instruction With Menus for the Inclusive Classroom: Language Arts (Grades K-2)
by Laurie E. WestphalDifferentiating Instruction With Menus for the Inclusive Classroom: Language Arts for grades K-2 offers teachers everything needed to create a student-centered learning environment based on choice. This book provides seven different types of menus that students can use to select exciting products that they will develop so teachers can assess what has been learned—instead of using a traditional worksheet format. Topics addressed include genres, books, and mechanics. Differentiating Instruction With Menus for the Inclusive Classroom: Language Arts provides numerous types of leveled menus that lower and on-level primary-age students can use to select exciting products to demonstrate learning. Menus with similar formats but geared toward varying ability levels allow teachers to differentiate easily. Using the creative and challenging choices found in Meal menus, Tic-Tac-Toe menus, Target-Based List menus, 2-5-8 menus, Give Me 5 menus, Three-Shape menus, and Pick 3 menus, students will look forward to sharing their newfound knowledge throughout the year. Also included are specific guidelines for products, rubrics for assessing student products, and teacher introduction pages for each menu. This is a must-have for any teacher wanting to differentiate for a wide range of learners!Grades K-2
Differentiating Instruction With Menus: Literature (Grades 3-5)
by Laurie E. WestphalDifferentiating Instruction With Menus: Literature (Grades 3-5):
Differentiating Instruction With Menus: Literature (Grades 6-8)
by Laurie E. WestphalDifferentiating Instruction With Menus: Literature (Grades 6-8):
Differentiating Instruction With Menus: Literature (Grades 9-12)
by Laurie E. WestphalDifferentiating Instruction With Menus: Literature (Grades 9-12):
Differentiating with Graphic Organizers: Tools to Foster Critical and Creative Thinking
by Patti DrapeauGraphic organizers have proven to be successful tools for helping students develop their critical and creative thinking skills. This research-based resource shows how graphic organizers can improve teaching practices, help differentiate instruction in the classroom, and raise learning outcomes for all students, including English language learners and students with learning disabilities.The author presents graphic organizers for nine types of thinking processes based on Bloom's taxonomy and offers examples of how to apply the graphic organizers in different subject areas and grade levels. This hands-on guide demonstrates how teachers can:Promote the critical thinking processes of assuming, inferring, analyzing, prioritizing, and judgingEncourage the creative thinking processes of brainstorming, connecting, creating, and elaboratingModify graphic organizers or create their own to meet individual learning needsWith assessment rubrics for providing quality feedback included, Differentiating With Graphic Organizers addresses ways to promote and build students’ creative reasoning, communication, and problem-solving skills and make the learning process a success.
Difficult Death, Dying and the Dead in Media and Culture
by Sharon Coleclough Bethan Michael-Fox Renske VisserThis book responds to a growing interest in death, dying and the dead within and beyond the field of death studies. The collection defines an understanding of ‘difficult death’ and examines the differences between death, dying and the dead, as well as exploring the ethical challenges of researching death in mediated form. The collection is attendant to the ways in which difficult deaths are imbricated in power structures both before and after they become mediatised in culture. As such, the work navigates the many political and social complexities and inequalities – what might be deemed the difficulties – of death, dying and the dead. The book seeks to expand understandings of the difficulty of death in media and culture through a wide range of chapters from different contexts focused on literature, film, television, and in online environments, as well as several chapters examining news reportage of difficult deaths.
Difficult Heritage and Immersive Experiences
by Agiatis Benardou and Anna Maria DroumpoukiDifficult Heritage and Immersive Experiences examines the benefits involved in designing and employing immersive technologies to reconstruct difficult pasts at heritage sites around the world. Presenting interdisciplinary case studies of heritage sites and museums from across a range of different contexts, the volume analyzes the ways in which various types of immersive technologies can help visitors to contextualize and negotiate difficult or sensitive heritage and traumatic pasts. Demonstrating that some of the most creative applications of immersive experiences appear in and at museums and heritage sites, the book showcases how immersive technologies offer the possibility of confronting and disputing presumptions and prejudices, triggering responses, delivering new knowledge, initiating dialogue and challenging preexistingnotions of collective identity. The book provides a conceptual, as well as a hands-on, approach to understanding the use of immersive technologies at sensitive sites around the globe. Difficult Heritage and Immersive Experiences is essential reading for researchers and students who are interested in, or engaged in the study of, cultural heritage, memory, history, politics, dark tourism, design and digital media or immersive technologies. The book will also be of interest to museum and heritage practitioners.
Difficult Men: Behind the Scenes of a Creative Revolution
by Brett MartinIn the late 1990s and early 2000s, a wave of TV shows, first on premium cable channels like HBO and then basic cable networks like FX and AMC, dramatically stretched television's inventiveness, emotional resonance and ambition. Shows such as The Wire, The Sopranos, Mad Men, Deadwood, The Shield tackled issues of life and death, love and sexuality, addiction, race and violence. This revolution happened at the hands of a new breed of auteur: the all-powerful writer-show runner. These were men nearly as complicated, idiosyncratic, and "difficult" as the conflicted protagonists that defined the genre. Given the chance to make art in a maligned medium, they fell upon the opportunity with unchecked ambition. Difficult Men features extensive interviews with all the major players, including David Chase (The Sopranos), David Simon and Ed Burns (The Wire), Matthew Weiner and Jon Hamm (Mad Men), David Milch (NYPD Blue, Deadwood), and Alan Ball (Six Feet Under), in addition to dozens of other writers, directors, studio executives and actors. Martin takes us behind the scenes of our favourite shows, delivering never-before-heard story after story and revealing how TV has emerged from the shadow of film to become a truly significant and influential part of our culture.