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Ideas of Chinese Gardens: Western Accounts, 1300-1860 (Penn Studies in Landscape Architecture)
by Bianca Maria RinaldiEuropeans may be said to have first encountered the Chinese garden in Marco Polo's narrative of his travels through the Mongol Empire and his years at the court of Kublai Khan. His account of a man-made lake abundant with fish, a verdant green hill lush with trees, raised walkways, and a plethora of beasts and birds took root in the European imagination as the description of a kind of Eden. Beginning in the sixteenth century, permanent interaction between Europe and China took form, and Jesuit missionaries and travelers recorded in letters and memoirs their admiration of Chinese gardens for their seeming naturalness. In the eighteenth century, European taste for chinoiserie reached its height, and informed observers of the Far East discovered that sophisticated and codified design principles lay behind the apparent simplicity of the Chinese garden. The widespread appreciation of the eighteenth century gave way to rejection in the nineteenth, a result of tensions over practical concerns such as trade imbalances and symbolized by the destruction of the imperial park of Yuanming yuan by a joint Anglo-French military expedition.In Ideas of Chinese Gardens, Bianca Maria Rinaldi has gathered an unparalleled collection of westerners' accounts, many freshly translated and all expertly annotated, as well as images that would have accompanied the texts as they circulated in Europe. Representing a great diversity of materials and literary genres, Rinaldi's book includes more than thirty-five sources that span centuries, countries, languages, occupational biases, and political aims. By providing unmediated firsthand accounts of the testimony of these travelers and expatriates, Rinaldi illustrates how the Chinese garden was progressively lifted out of the realm of fantasy into something that could be compared with, and have an impact on, European traditions.
Ideaselling: Successfully Pitch Your Creative Ideas to Bosses, Clients and Other Decision Makers
by Sam HarrisonDon't let your creative ideas get picked apart and put down! If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in. "Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved. " -Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced
Ideias Para Piscinas
by Owen JonesIdeias Para Piscinas Espero que você ache as informações prestativas, úteis e lucrativas. As informações contidas neste e-book sobre como aproveitar ao máximo todas as ideias que você possa ter sobre uma piscina doméstica estão organizadas em 17 capítulos com cerca de 500 a 600 palavras cada. Espero que seja do interesse dos que desejam fazer algo para criar ou aproveitar ao máximo uma piscina doméstica. Também será útil para aqueles que pensam em começar a criar ou cuidar de piscinas. No entanto, é um guia para iniciantes, embora seja esperançoso o suficiente para interessá-lo ou começar. Como um bónus adicional, concedo-lhe a permissão para usar o conteúdo no seu próprio site ou nos seus próprios blogs e newsletter, embora seja melhor se antes você os reescrever com as suas próprias palavras. Você também pode dividir o livro e revender os artigos. De facto, o único direito que você não tem é revender ou doar o livro conforme ele lhe foi entregue a si.
Identification Papers: Readings on Psychoanalysis, Sexuality, and Culture
by Diana FussThe notion of identification, especially in the discourse of feminist theory, has come sharply and dramatically into focus with the recent interest in such topics as queer performativity, cross-dressing, and racial passing. Identification Papers is the first book to track the evolution of identification's emergence in psychoanalytic theory. Diana Fuss seeks to understand where this notion of identification has come from, and why it has emerged as one of the most difficult problems in contemporary theory and politics. Identification Papers situates the recent critical interest in identification in the intellectual tradition that first gave the idea its theoretical relevance: psychoanalysis. Fuss begins from the assumption that identification has a history, and that the term carries with it a host of theoretical problems, conceptual difficulties, and ideological complications. By tracking the evolution of identification in Freud's work over a forty year period, Fuss demonstrates how the concept of identification is neither a theoretically neutral notion nor a politically innocent one. Identification Papers closely examines the three principal figures -- gravity, ingestion, and infection -- that psychoanalysis invokes to theorize identification. Fuss then deconstructs the psychoanalytic theory of identification in order to open up the possibility of more innovative rethinkings of the political. Drawing on literature, film, and Freud's own case histories, and engaging with a wide range of disciplines -- including critical theory, philosophy, film theory, cultural studies, psychoanalysis, and feminism -- Identification Papers will be a necessary starting point in any future theoretical project that seeks to mobilize the concept of identification for a feminist politics.
Identify
by Tom Geismar Sagi HavivThe NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Identify
by Tom GeismarThe NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman. " Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U. S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. InIdentify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" byThe New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismarunveils the thinking and the process behind identity design that works.
Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
by Tom GeismarThe NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work.A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Identifying Mavor Moore: A Historical and Literary Study
by Allan BossThe enigmatic, obscured figure behind many of the most important moments in building Canada's theatrical and cultural landscape has largely been ignored by history. In this groundbreaking study of his work, Allan Boss re-locates Moore in Canada's cultural history. Moore may be a jack of all trades, but Boss exposes a historical record that seems to conceal Moore's work, challenging the conventions of recorded theatre history in Canada. Painting a picture of Moore's identity and legacy through his theatrical and artistic work and through an assortment of his literary contributions to the theatre, Boss creates an astounding account of a cultural giant who's been lost to history.
Identifying and Interpreting Incongruent Film Music (Palgrave Studies in Audio-Visual Culture)
by David IrelandThis book explores the concept of incongruent film music, challenging the idea that this label only describes music that is inappropriate or misfitting for a film’s images and narrative. Defining incongruence as a lack of shared properties in the audiovisual relationship, this study examines various types of incongruence between a film and its music and considers the active role that it can play in the construction of a film’s meaning and influencing audience response. Synthesising findings from research in the psychology of music in multimedia, as well as from ideas sourced in semiotics, film music, and poststructuralist theory, this interdisciplinary book provides a holistic perspective that reflects the complexity of moments of film-music incongruence. With case studies including well-known films such as Gladiator and The Shawshank Redemption, this book combines scene analysis and empirical audience reception tests to emphasise the subjectivity, context-dependency, and multi-dimensionality inherent in identifying and interpreting incongruent film music.
Identities in Motion: Asian American Film and Video
by Peter X FengThis innovative book shows how Asian American filmmakers and videomakers frame and are framed by history--how they define and are defined by cinematic projections of Asian American identity. Combining close readings of films and videos, sophisticated cultural analyses, and detailed production histories that reveal the complex forces at play in the making and distributing of these movies, Identities in Motion offers an illuminating interpretative framework for assessing the extraordinary range of Asian American films produced in North America. Peter X Feng considers a wide range of works--from genres such as detective films to romantic comedies to ethnographic films, documentaries, avant-garde videos, newsreels, travelogues, and even home movies. Feng begins by examining movies about three crucial moments that defined the American nation and the roles of Asian Americans within it: the arrival of Chinese and Japanese women in the American West and Hawai'i; the incorporation of the Philippines into the U. S. empire; and the internment of Japanese Americans during World War II. In subsequent chapters Feng discusses cinematic depictions of ideological conflicts among Asian Americans and of the complex forces that compel migration, extending his nuanced analysis of the intersections of sexuality, ethnicity, and nationalist movements. Identities in Motion illuminates the fluidity of Asian American identities, expressing the diversity and complexity of Asian Americans--including Filipinos, Indonesians, Chinese, Japanese, Vietnamese, Laotians, Indians, and Koreans--from the nineteenth to the twenty-first century.
Identity Papers: Literacy and Power in Higher Education
by Bronwyn T. WilliamsHow do definitions of literacy in the academy, and the pedagogies that reinforce such definitions, influence and shape our identities as teachers, scholars, and students? The contributors gathered here reflect on those moments when the dominant cultural and institutional definitions of our identities conflict with our other identities, shaped by class, race, gender, sexual orientation, location, or other cultural factors. These writers explore the struggle, identify the sources of conflict, and discuss how they respond personally to such tensions in their scholarship, teaching, and administration. They also illustrate how writing helps them and their students compose alternative identities that may allow the connection of professional identities with internal desires and senses of self. They emphasize how identity comes into play in education and literacy and how institutional and cultural power is reinforced in the pedagogies and values of the writing classroom and writing profession.
Identity Politics on the Israeli Screen
by Yosefa LoshitzkyThe struggle to forge a collective national identity at the expense of competing plural identities has preoccupied Israeli society since the founding of the state of Israel. In this book, Yosefa Loshitzky explores how major Israeli films of the 1980s and 1990s have contributed significantly to the process of identity formation by reflecting, projecting, and constructing debates around Israeli national identity.<P><P>Loshitzky focuses on three major foundational sites of the struggle over Israeli identity: the Holocaust, the question of the Orient, and the so-called (in an ironic historical twist of the "Jewish question") Palestinian question. The films she discusses raise fundamental questions about the identity of Jewish Holocaust survivors and their children (the "second generation"), Jewish immigrants from Muslim countries or Mizrahim (particularly the second generation of Israeli Mizrahim), and Palestinians. Recognizing that victimhood marks all the identities represented in the films under discussion, Loshitzky does not treat each identity group as a separate and coherent entity, but rather attempts to see the conflation, interplay, and conflict among them.
Identity and Diversity: Celebrating Dance in Taiwan (Celebrating Dance In Asia And The Pacific Ser.)
by Wang Yunyu; Stephanie BurridgeReflecting the breadth and diversity of dance in the Asia–Pacific region, this volume provides an in-depth and comprehensive study of Taiwan’s dance history. Taiwan is home to several indigenous tribes with unique rituals and folk dance traditions, with an array of eclectic influences including martial arts and Peking Opera from China, and dance forms such as contemporary, neo-classical, post-modern, jazz, ballroom, and hip-hop from the West. Dance in Taiwan, led by pioneers such as choreographers Liu Feng-shueh and Lin Hwai-min, continues to have a strong presence in both performance and educational arenas. In 1973, Lin Hwai-min created Cloud Gate Dance Theatre, the country’s internationally acclaimed modern dance company, and simultaneously produced a generation of dancers not only trained in modern dance and ballet, but also in Chinese aesthetics and history, tai-chi and meditation. Including the voices of dance professionals, scholars and critics, this collection of articles highlights the emerging trends and challenges faced by dance in Taiwan. It examines the history, creative development, education, training, and above all, the hybrid practices that give Taiwanese dance a unique identity, making it central to the renaissance of Asian contemporary dance. In describing how the intersections of dance cultures are marked by exchanges, research and pedagogy, it shows the way choreographers, performers, associated artists and companies of the region choose to imaginatively invent, blend, fuse, select and morph the multiple influences, revitalising and preserving cultural heritage while oscillating between tradition and change.
Identity and History in Non-Anglophone Comics (Global Perspectives in Comics Studies)
by Harriet E.H. Earle and Martin LundThis book explores the historical and cultural significance of comics in languages other than English, examining the geographic and linguistic spheres which these comics inhabit and their contributions to comic studies and academia. The volume brings together texts across a wide range of genres, styles, and geographic locations, including the Netherlands, Colombia, Greece, Mexico, Poland, Finland, Portugal, Ireland, and the Czech Republic, among others. These works have remained out of reach for speakers of languages other than the original and do not receive the scholarly attention they deserve due to their lack of English translations. This book highlights the richness and diversity these works add to the corpus of comic art and comic studies that Anglophone comics scholars can access to broaden the collective perspective of the field and forge links across regions, genres, and comic traditions. Part of the Global Perspectives in Comics Studies series, this volume spans continents and languages. It will be of interest to researchers and students of comics studies, literature, cultural studies, popular culture, art and design, illustration, history, film studies, and sociology.
Identity and Theatre Translation in Hong Kong
by Shelby Kar-yan ChanIn this book, Shelby Chan examines the relationship between theatre translation and identity construction against the sociocultural background that has led to the popularity of translated theatre in Hong Kong. A statistical analysis of the development of translated theatre is presented, establishing a correlation between its popularity and major socio-political trends. When the idea of home, often assumed to be the basis for identity, becomes blurred for historical, political and sociocultural reasons, people may come to feel "homeless" and compelled to look for alternative means to develop the Self. In theatre translation, Hongkongers have found a source of inspiration to nurture their identity and expand their "home" territory. By exploring the translation strategies of various theatre practitioners in Hong Kong, the book also analyses a number of foreign plays and their stage renditions. The focus is not only on the textual and discursive transfers but also on the different ways in which the people of Hong Kong perceive their identity in the performances.
Identity by Design
by Georgia Butina-Watson Ian BentleyIn a world of increasing globalisation, where one high street becomes interchangeable with the next, Identity by Design addresses the idea of place-making and the concept of identity, looking at how these things can be considered as an integral part of the design process.Structured around a series of case studies including Prague, Mexico, Malaysia and Boston, the authors discuss an array of design approaches to explain and define the complex interrelated concepts. The concluding sections of the book suggest ideas for practical application in future design processes. With full colour images throughout, this book takes the discussion of place-identity to the next level, and will be valuable reading for all architects, urban designers, planners and landscape architects.
Identity in Post-Socialist Public Space: Urban Architecture in Kiev, Moscow, Berlin, and Warsaw
by Józef Hernik Bohdan CherkesThis book is a comparative analysis of the architecture of central public spaces of capital cities in Central and Eastern Europe during the period of their authoritarian and post-authoritarian development. It demonstrates that national identity transformations cause structural changes in urban public spaces, and theorises identity and national identity within urban planning in order to explain the influence of historical, cultural, mental, social as well as ideological and political conditions on the processes of shaping and perceiving the architecture of public space. The book addresses the process of shaping and restructuring historic centres of European capital cities of Kiev, Moscow, Berlin, and Warsaw, which developed under authoritarian regime conditions throughout the 20th century and were characterised by ideological determinism and the influence of state ideology and politics on the architecture of public spaces. The book will be useful for urban planners, architects, land management specialists, art historians, political scientists, and readers interested in the theory and history of cities, the fundamentals of urban planning and architecture, and the planning of cities and public spaces.
Identity in Post-Socialist Public Space: Urban Architecture in Kiev, Moscow, Berlin, and Warsaw (Routledge Research in Planning and Urban Design)
by Józef Hernik Bohdan CherkesThis book is a comparative analysis of the architecture of central public spaces of capital cities in Central and Eastern Europe during the period of their authoritarian and post-authoritarian development. It demonstrates that national identity transformations cause structural changes in urban public spaces, and theorises identity and national identity within urban planning in order to explain the influence of historical, cultural, mental, social as well as ideological and political conditions on the processes of shaping and perceiving the architecture of public space. The book addresses the process of shaping and restructuring historic centres of European capital cities of Kiev, Moscow, Berlin, and Warsaw, which developed under authoritarian regime conditions throughout the 20th century and were characterised by ideological determinism and the influence of state ideology and politics on the architecture of public spaces. The book will be useful for urban planners, architects, land management specialists, art historians, political scientists, and readers interested in the theory and history of cities, the fundamentals of urban planning and architecture, and the planning of cities and public spaces.
Identity of Cities and City of Identities
by Ali CheshmehzangiThis book explores the hybridity of urban identities in multiple dimensions and at multiple scales, how they form as catalysts and mechanisms for urban transitions, and how they develop as city branding strategies and urban regeneration methods. Due to rapid globalisation, the notion of identity has become scarcer, more fragile, and inarguably more important. Given the significance of place and displacement for contemporary everyday life, and the continuous advancement of technologies, identifying relations and values that define humans and their environments in various ways has become crucial.Divided into seven chapters, this book provides extensive coverage of ‘urban identity’, an often-overlooked topic in the fields of urbanism, urban geography, and urban design. It approaches the topic from a novel dual perspective, by exploring cities with tangible commonalities and shared strategies for refining their identities, and by highlighting cities and urban environments characterised by multiple identities. Based on a decade of research in this field, the book provides a multi-disciplinary perspective on urban identity. In addition to comprehensive information for students, it offers a key reference guide for urbanists, urban designers and geographers, architectural and urban practitioners, decision-makers, and governing bodies involved in urban development strategies.
Identity, Performance and Technology
by Susan Broadhurst Josephine MachonThis project investigates the implications of technology on identity in embodied performance, opening up a forum of debate exploring the interrelationship of and between identities in performance practices and considering how identity is formed, de-formed, blurred and celebrated within diverse approaches to technological performance practice.
Identity, Place, and Subversion in Contemporary Mizrahi Cinema in Israel
by Yaron ShemerIn Identity, Place, and Subversion in Contemporary Mizrahi Cinema in Israel , Yaron Shemer presents the most comprehensive and systematic study to date of Mizrahi (Oriental-Jewish or Arab-Jewish) films produced in Israel in the last several decades. Through an analysis of dozens of films the book illustrates how narratives, characters, and space have been employed to give expression to Mizrahi ethnic identity and to situate the Mizrahi within the broader context of the Israeli societal fabric. The struggle over identity and the effort to redraw ethnic boundaries have taken place against the backdrop of a long-standing Zionist view of the Mizrahi as an inferior other whose “Levantine” culture posed a threat to the Western-oriented Zionist enterprise. In its examination of the nature and dynamics of Mizrahi cinema (defined by subject-matter), the book engages the sensitive topic of Mizrahi ethnicity head-on, confronting the conventional notion of Israeli society as a melting pot and the widespread dismissal of ethnic divisions in the country. Shemer explores the continuous marginalization of the Mizrahi in contemporary Israeli cinema and the challenge some Mizrahi films offer to the subjugation of this ethnic group. He also studies the role cultural policies and institutional power in Israel have played in shaping Mizrahi cinema and the creation of a Mizrahi niche in cinema. In a broader sense, this pioneering work is a probing exploration of Israeli culture and society through the prism of film and cinematic expression. It sheds light on the play of ethnicity, class, gender, and religion in contemporary Israel, and on the heated debates surrounding Zionist ideology and identity politics. By charting a new territory of academic inquiry grounded in an interdisciplinary theoretical framework, the study contributes to the formation of “Mizrahi Cinema” as a recognized and vibrant scholarly field.
Identity-Affirming Literacies in Schools
by Chantal Francois Jen McLaughlin CahillIn Identity-Affirming Literacies in Schools, Chantal Francois and Jen McLaughlin Cahill combine their teaching, leadership, and research at Pearl Street Collaborative School in New York City to provide an intimate portrayal of what it means to strive toward a humanizing literacy pedagogy.This book weaves the thread from the school’s dreams about humanizing literacy to the everyday work that extended and nurtured those dreams. By elevating urban students’ and teachers’ unique, diverse, but often devalued voices, this book describes how the school’s collaborative and equity-oriented professional culture informed asset-based dispositions and instructional practices through a relationship-oriented independent reading program; robust engagement with diverse texts, including intersectional, young adult, LGBTQ+ literature; opportunities to foster empathy; rich, text-based discussions; and teacher-designed authentic literacy assessments. This book explores opportunities for students to fluidly engage with their identities, knowledge about the world, the school community, and texts.Identity-Affirming Literacies in Schools will appeal to pre- and in-service educators, especially those considering secondary literacy education and social change, who may use this book for coursework or professional learning.
Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling
by Christoph Burmann Tilo Halaszovich Michael Schade Rico Piehler Kristina KleinDieses Lehrbuch liefert einen theoretisch fundierten und sehr gut verständlichen Überblick der identitätsbasierten Markenführung als dem leistungsfähigsten, aktuellsten Ansatz zum erfolgreichen Management von Marken. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das externe Markenimage bei Nachfragern im Mittelpunkt. Neben den Grundlagen wird detailliert auf den Managementprozess der identitätsbasierten Markenführung eingegangen. Hierbei werden Fragestellungen wie die Markenpositionierung, die Gestaltung der Markenarchitektur, die Markenevolution und das Management von Brand Touch Points und der Customer Journey thematisiert. Ferner werden mit der internationalen Markenführung, dem Markenmanagement von Retailer- und Herstellermarken im Kontext der Plattformökonomie sowie der Markenführung in Online- und sozialen Medien besondere Anwendungsfälle der identitätsbasierten Markenführung behandelt. Die Ausführungen werden durch zahlreiche anschauliche Beispiele erläutert, welche die gute Anwendbarkeit der identitätsbasierten Markenführung in der Praxis belegen. In der 5. Auflage wurden alle Kapitel grundlegend überarbeitet und neue Praxisbeispiele integriert. Aktuelle Themen, wie z. B. Corporate Social Responsibility (CSR) als Bestandteil des strategischen Markenmanagements, wurden ergänzt und die besonderen Anwendungsfälle der identitätsbasierten Markenführung umfassend überarbeitet. Zusatzmaterial erhalten Sie via App: Laden Sie die Springer Nature Flashcards-App kostenlos herunter und nutzen Sie als Printbuchkäufer exklusive Inhalte, um Ihr Wissen zu prüfen. Der Inhalt Grundlagen der identitätsbasierten Markenführung Strategisches und operatives Markenmanagement Identitätsbasiertes Markencontrolling Internationale identitätsbasierte Markenführung Identitätsbasierte Markenführung im Einzelhandel, in sozialen Medien und auf Plattformen
Ideological Equals: Women Architects in Socialist Europe 1945-1989
by Mary Pepchinski Mariann SimonIdeological Equals: Women Architects in Socialist Europe 1945-1989 presents an alternative narrative of women in architecture. A topic often considered from the perspective of difference, this edited collection conversely focuses on the woman architect in a position of equality with their male counterparts. The book looks at nations in Eastern Europe under Socialism where, between 1945 and 1989, a contrasting vision of gender relations was propagated in response to the need for engineers and architects. It includes contributions from established and emerging academics in the fields of 20th century history, art history, and architectural history in Central and Eastern Europe exploring the political, economic and social mechanisms which either encouraged or limited the rise of the woman architect. Investigating the inherent contradictions of Socialist gender ideology and practice, this illustrated volume examines the individuals in different contexts; the building types the women produced; the books and theory they were able to write; their contacts to international organizations; and their representation on both sides of the Iron Curtain.
Ideologies of the Real in Title Sequences, Motion Graphics and Cinema (Routledge Studies in Media Theory and Practice)
by Michael BetancourtThis book explores the question of realism in motion pictures. Specifically, it explores how understanding the role of realism in the history of title sequences in film can illuminate discussions raised by the advent of digital cinema. Ideologies of the Real in Title Sequences, Motion Graphics and Cinema fills a critical and theoretical void in the existing literature on motion graphics. Developed from careful analysis of André Bazin, Stanley Cavell, and Giles Deleuze’s approaches to cinematic realism, this analysis uses title sequences to engage the interface between narrative and non-narrative media to consider cinematic realism in depth through highly detailed close readings of the title sequences for Bullitt (1968), Kolchak: The Night Stalker (1974), The Number 23 (2007), The Kingdom (2008), Blade Runner: 2049 (2017) and the James Bond films. From this critique, author Michael Betancourt develops a modal approach to cinematic realism where ontology is irrelevant to indexicality. His analysis shows the continuity between historical analogue film and contemporary digital motion pictures by developing a framework for rethinking how realism shapes interpretation.