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Advertising Management
by Larry D Kelley Donald W Jugenheimer Fogarty Klein MonroeThis comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Advertising Shits in Your Head: Strategies for Resistance
by Vyvian RaoulAdvertising Shits in Your Head calls ads what they are—a powerful means of control through manipulation—and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy. Faced with an ad-saturated world, activists are fighting back, equipped with stencils, printers, high-visibility vests, and utility tools. Their aim is to subvert the advertisements that control us. With case studies from both sides of the Atlantic, this book showcases the ways in which small groups of activists are taking on corporations and states at their own game: propaganda. This is a call-to-arts for a generation raised on ads. Beginning with a rich and detailed analysis of the pernicious hold advertising has on our lives, the book then moves on to offer practical solutions and guidance on how to subvert the ads. Using a combination of ethnographic research and theoretical analysis, Advertising Shits in Your Head investigates the claims made by subvertising practitioners and shows how they affect their practice.
Advertising Spot Illustrations of the Twenties and Thirties: 1,593 Cuts (Dover Pictorial Archive)
by Leslie CabargaLively collection of royalty-free spots for commercial artists dramatizes a host of enterprises: business, communications, education, industry, construction, transportation, legal and healthcare services, sports, travel, entertainment, and much more -- all conveniently arranged by category for ease of use.
Advertising and Public Memory: Social, Cultural and Historical Perspectives on Ghost Signs (Routledge Research in Cultural and Media Studies)
by Sam Roberts Leanne White Stefan SchuttThis is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned them, painted them, viewed them and view them today. Topics covered include cultural memory, urban change, modernity and belonging, local history and place-making, the crowd-sourced use of online mobile and social media to document and share digital artefacts, ‘retro’ design and the resurgence in interest in the handmade. The book is international and interdisciplinary, combining academic analysis and critical input from practitioners and researchers in areas such as cultural studies, destination marketing, heritage advertising, design, social history and commercial archaeology.
Advertising by Design
by Robin LandaDon't miss the new updated edition of the complete guide to the creative processes behind successful advertising design.The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment.Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising."While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans."-- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston"This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising."-- Alan Rado, IADT/Harrington College of Design"The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade"So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work."-- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon
Advertising by Design: Generating and Designing Creative Ideas Across Media
by Robin LandaRecognizing that good advertising is about creating an engaging story, the Third Edition of Advertising by Design looks at advertising design as a form of content creation that blends ideas, information, and entertainment in a way that can work for a ranged of media or audience types. Fully updated to align with the latest trends in the advertising industry, the book includes new information on transmedia campaigns, social media, digital media, pull marketing, creative content, and branded entertainment. It continues to offer a step-by-step introduction to the fundamentals of advertising design, giving students the guidance they need to jump-start their creative process no matter what media channel they're working in.
Advertising by Design: Generating and Designing Creative Ideas Across Media
by Robin LandaA real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You’ll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to’s for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
Advertising for People Who Don't Like Advertising
by KesselsKramerThis is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Advertising for People Who Don't Like Advertising
by KesselsKramer KesselsKramerThis is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Advice from My 80-Year-Old Self: Real Words of Wisdom from People Ages 7 to 88
by Susan O'Malley“The voices gathered here display incredible wit, sincerity, and generosity; we are lucky to be able to listen to them.” —ArtforumIf you had the opportunity to meet your eighty-year-old self, what do you think she/he would tell you?That is the question artist Susan O’Malley, who was herself to die far too young, asked more than a hundred ordinary people of every age, from every walk of life. She then transformed their responses into vibrant text-based images. From a prompt to do things that matter to your heart, to a reminder that it’s okay to have sugar in your tea, these are calls to action and words to live by—heartfelt, sometimes humorous, and always fiercely compassionate. This stirring celebration of our collective humanity unveils the wisdom we hold inside ourselves right now.“Everyone, regardless of age, can take something away from this uplifting work.” —Real Simple
Advice from Strangers: Everything I know from people I don't know
by Rachel Parris'Warm witty and wise.' --RICHARD OSMAN'Hilarious, wise and heart breaking. Like an all-night over-share with your best friend.' --SARA PASCOE'Rachel is one of my favourite comedians. This book is warm, wise and hilarious. It is written in her comic voice - a voice she mainly has used to tell me off, so I am thrilled to see it deployed in this way.' --NISH KUMAR'The most joyful bursts of wisdom from a truly funny soul. I adore this book.' --CARIAD LLOYD'Hilarious, original and wise. This is essential reading.' --ELLIE TAYLOR'Rachel is one of the wisest, funniest people I know. Funny, sad, beautiful and ridiculous, Advice from Strangers has it all.' --PIPPA EVANS'A hilarious, fiery, reassuring hug of a book. Full of laughter, compassion and feminist wisdom.' --FRAN BUSHE'An essential, hilarious handbook for life.' --ATHENA KUGBLENUCOMEDIAN RACHEL PARRIS WAS ASKED TO GIVE AN INSPIRING GRADUATION SPEECH. WHO DID SHE ASK FOR ADVICE? TOTAL STRANGERS...Over the course of a year award-winning comedian Rachel Parris asked members of her live audience for advice. Here she takes those random bits of wisdom - such as 'Be Kind' or 'Never Pass Up the Opportunity for a Wee' - and explores them in ways that are funny and serious, hilarious and heart-breaking. This uplifting feminist manifesto of a book outlines the essentials of living in the modern world; dealing with everything from Tampons to Tories and from #hashtags to Staying Hydrated.
Advice from Strangers: Everything I know from people I don't know
by Rachel Parris'Warm witty and wise.' --RICHARD OSMAN'Hilarious, wise and heart breaking. Like an all-night over-share with your best friend.' --SARA PASCOE'Rachel is one of my favourite comedians. This book is warm, wise and hilarious. It is written in her comic voice - a voice she mainly has used to tell me off, so I am thrilled to see it deployed in this way.' --NISH KUMAR'The most joyful bursts of wisdom from a truly funny soul. I adore this book.' --CARIAD LLOYD'Hilarious, original and wise. This is essential reading.' --ELLIE TAYLOR'Rachel is one of the wisest, funniest people I know. Funny, sad, beautiful and ridiculous, Advice from Strangers has it all.' --PIPPA EVANS'A hilarious, fiery, reassuring hug of a book. Full of laughter, compassion and feminist wisdom.' --FRAN BUSHE'An essential, hilarious handbook for life.' --ATHENA KUGBLENUCOMEDIAN RACHEL PARRIS WAS ASKED TO GIVE AN INSPIRING GRADUATION SPEECH. WHO DID SHE ASK FOR ADVICE? TOTAL STRANGERS...Over the course of a year award-winning comedian Rachel Parris asked members of her live audience for advice. Here she takes those random bits of wisdom - such as 'Be Kind' or 'Never Pass Up the Opportunity for a Wee' - and explores them in ways that are funny and serious, hilarious and heart-breaking. This uplifting feminist manifesto of a book outlines the essentials of living in the modern world; dealing with everything from Tampons to Tories and from #hashtags to Staying Hydrated.
Advice from Strangers: Everything I know from people I don't know
by Rachel ParrisCOMEDIAN RACHEL PARRIS WAS ASKED TO GIVE AN INSPIRING GRADUATION SPEECH. WHO DID SHE ASK FOR ADVICE? TOTAL STRANGERS...Over the course of a year award-winning comedian Rachel Parris asked members of her live audience for advice. Here she takes those random bits of wisdom - such as 'Be Kind' or 'Never Pass Up the Opportunity for a Wee' - and explores them in ways that are funny and serious, hilarious and heart-breaking. This uplifting feminist manifesto of a book outlines the essentials of living in the modern world; dealing with everything from Tampons to Tories and from #hashtags to Staying Hydrated. (P) 2022 Hodder & Stoughton Limited
Aeffect: The Affect and Effect of Artistic Activism
by Stephen DuncombeThe first book to seriously identify how artistic activism works and how to make it work betterThe past decade has seen an explosion in the hybrid practice of “artistic activism,” as artists have turned toward activism to make their work more socially impactful and activists have adopted techniques and perspectives from the arts to make their interventions more creative. Yet questions haunt the practice: Does artistic activism work aesthetically? Does it work politically? And what does “working” even mean when one combines art and activism? In Æffect, author Stephen Duncombe sets out to address these questions at the heart of the field of artistic activism.Written by the co-founder and current Research Director of the internationally recognized Center for Artistic Activism, Æffect draws on Duncombe’s more than twenty-five years of experience in the field and one hundred in-depth interviews with artistic activists worldwide. More than a mere academic exercise, the theory, research, and tools in this book lay the groundwork for artistic activists to evaluate and strengthen their practice and to create better projects. The exploration of good artistic activism is grounded in three sets of concerns. 1) Change: Upon what theories of change is artistic activism based? 2) Intention: What do we hope and expect artistic activism to do, and how does it do this? 3) Evaluation: What actually happens as the result of an artistic activist intervention? Can it be measured?Æffect is rich with examples that demonstrate successful artistic activism, including Undocubus, an old bus painted “No Fear” across its side that was driven cross-country by a group of undocumented immigrant activists; Journal Rappé, a video show created by Senegalese rappers who created long-form investigative reports by rapping the current news in French and Wolof; and War on Smog, a staged a public performance piece by artistic activists in the city of Chongqing in Southwest China. Scannable QR codes are included to provide tools that help readers assess the æffect of their artistic activism.
Aegean Bronze Age Art: Meaning in the Making
by Carl KnappettHow do we interpret ancient art created before written texts? Scholars usually put ancient art into conversation with ancient texts in order to interpret its meaning. But for earlier periods without texts, such as in the Bronze Age Aegean, this method is redundant. Using cutting-edge theory from art history, archaeology, and anthropology, Carl Knappett offers a new approach to this problem by identifying distinct actions - such as modelling, combining, and imprinting - whereby meaning is scaffolded through the materials themselves. By showing how these actions work in the context of specific bodies of material, Knappett brings to life the fascinating art of Minoan Crete and surrounding areas in novel ways. With a special focus on how creativity manifests itself in these processes, he makes an argument for not just how creativity emerges through specific material engagements but also why creativity might be especially valued at particular moments.
Aemilia Lanyer as Shakespeare’s Co-Author (Routledge Studies in Shakespeare)
by Mark BradbeerThis book presents original material which indicates that Aemilia Lanyer – female writer, feminist, and Shakespeare contemporary – is Shakespeare’s hidden and arguably most significant co-author. Once dismissed as the mere paramour of Shakespeare’s patron, Lord Hunsdon, she is demonstrated to be a most articulate forerunner of #MeToo fury. Building on previous research into the authorship of Shakespeare’s works, Bradbeer offers evidence in the form of three case studies which signal Aemilia’s collaboration with Shakespeare. The first case study matches the works of "George Wilkins" – who is currently credited as the co-author of the feminist Shakespeare play Pericles (1608) – with Aemilia Lanyer’s writing style, education, feminism and knowledge of Lord Hunsdon’s secret sexual life. The second case-study recognizes Titus Andronicus (1594), a play containing the characters Aemilius and Bassianus, to be a revision of the suppressed play Titus and Vespasian (1592), as authored by the unmarried pregnant Aemilia Bassano, as she then was. Lastly, it is argued that Shakespeare’s clowns, Bottom, Launce, Malvolio, Dromio, Dogberry, Jaques, and Moth, arise in her deeply personal war with the misogynist Thomas Nashe. Each case study reveals new aspects of Lanyer’s feminist activism and involvement in Shakespeare’s work, and allows for a deeper analysis and appreciation of the plays. This research will prove provocative to students and scholars of Shakespeare studies, English literature, literary history, and gender studies.
Aeolian Winds and the Spirit in Renaissance Architecture: Academia Eolia Revisited
by Barbara KendaWritten by scholars of international stature, Aeolian Winds and the Spirit in Renaissance Architecture presents studies of Renaissance pneumatology exploring the relationship between architecture and the disciplines of art and science. One of the principle goals of Renaissance architects was to augment the powers of pneuma so as to foster the art of well-being. Central to the study of pneumatic architecture are six Italian villas connected together by a ventilating system of caves and tunnels, including Eolia, in which Trento established an academic circle of scholars that included Palladio, Tazzo and Ruzzante. Picking up on current interest in environmental issues, Aeolian Winds and the Spirit in Renaissance Architecture reintroduces Renaissance perspectives on the key relationships in environmental issues between architecture and art and science. This beautifully illustrated and unprecedented study will illuminate the studies of any architecture or Renaissance student or scholar.
Aerial Dance: A Guide to Dance with Rope and Harness
by Jenefer DaviesAerial Dance: A Guide to Dance with Rope and Harness provides an introduction for the beginning aerialist. It covers rigging, equipment, advice on optimal conditioning, and a step-by-step guide to technique, including anatomical references, space and time considerations, and elements of force when working with and against gravity. Specific movements and choreography are framed anatomically and together reflect the pattern and order of an aerial technique class. Challenges inherent to this type of dancing are discussed, as well as wellness instruction and methods of altering these techniques for intermediate and advanced dancing. A companion website hosts video that corresponds with the technique and phrasing in the book.
Aerial Geology: A High-Altitude Tour of North America’s Spectacular Volcanoes, Canyons, Glaciers, Lakes, Craters, and Peaks
by Mary Caperton Morton“Get your head into the clouds with Aerial Geology.” —The New York Times Book ReviewAerial Geology is an up-in-the-sky exploration of North America’s 100 most spectacular geological formations. Crisscrossing the continent from the Aleutian Islands in Alaska to the Great Salt Lake in Utah and to the Chicxulub Crater in Mexico, Mary Caperton Morton brings you on a fantastic tour, sharing aerial and satellite photography, explanations on how each site was formed, and details on what makes each landform noteworthy. Maps and diagrams help illustrate the geological processes and clarify scientific concepts. Fact-filled, curious, and way more fun than the geology you remember from grade school, Aerial Geology is a must-have for the insatiably curious, armchair geologists, million-mile travelers, and anyone who has stared out the window of a plane and wondered what was below.
Aeroform: Designing for Wind and Air Movement
by James Jones Demetri TelionisAeroform: Designing for Wind and Air Movement provides a comprehensive introduction to applying aerodynamic principles to architectural design. It presents a challenge to architects and architectural engineers to give shape to the wind and express its influence on architectural form. The wind pushes and pulls on our buildings, infiltrates and exfiltrates through cracks and openings, and lifts roofs during storm events. It can also offer opportunities for resource conservation through natural ventilation or a biophilic connection between indoors and out. This book provides basic concepts in fluid mechanics such as materials, forces, equilibrium, pressure, and hydrostatics; introduces the reader to the concept of airflow; and provides strategies for designing for wind resistance, especially in preventing uplift. Natural ventilation and forced airflow are explored using examples such as Thomas Herzog’s Hall 26 in Hanover, RWE Ag building in Essen Germany, and the Kimbell Art Museum in Texas. Finally, issues of wind and airflow measurement are addressed. A reference for students and practitioners of architecture and architectural engineering, this book is richly illustrated and presents complex concepts of aerodynamic engineering in easy-to-understand language. It prepares the architect or architectural engineer to design buildings that are visually expressive of a dialogue between wind and built form.
Aeroscopics: Media of the Bird's-Eye View
by Patrick EllisIn 1900, Paris had no skyscrapers, no tourist helicopters, no drones. Yet well before aviation made aerial views more accessible, those who sought such vantages had countless options available to them. They could take in the vista from an observation ride, see a painting of the view from Notre-Dame, or overlook a miniature model city. In Aeroscopics, Patrick Ellis offers a history of the view from above, written from below. Richly illustrated and premised upon extensive archival work, this interdisciplinary study reveals the forgotten media available to the public in the Balloon Era and after. Ellis resurrects these neglected spectacles as "aeroscopics," opening up new possibilities for the history of aerial vision.
Aeroscopics: Media of the Bird's-Eye View
by Patrick EllisIn 1900, Paris had no skyscrapers, no tourist helicopters, no drones. Yet well before aviation made aerial views more accessible, those who sought such vantages had countless options available to them. They could take in the vista from an observation ride, see a painting of the view from Notre-Dame, or overlook a miniature model city. In Aeroscopics, Patrick Ellis offers a history of the view from above, written from below. Richly illustrated and premised upon extensive archival work, this interdisciplinary study reveals the forgotten media available to the public in the Balloon Era and after. Ellis resurrects these neglected spectacles as "aeroscopics," opening up new possibilities for the history of aerial vision.
Aeschylus II: The Oresteia (The Complete Greek Tragedies)
by AeschylusThis updated translation of the Oresteia trilogy and fragments of the satyr play Proteus includes an extensive historical and critical introduction. In the third edition of The Complete Greek Tragedies, Mark Griffith and Glenn W. Most have carefully updated the translations to bring them even closer to the ancient Greek while retaining their vibrancy for which the Grene and Lattimore versions are famous. New introductions for each play offer essential information about its first production, plot, and reception in antiquity and beyond.Each volume also includes an introduction to the life and work of the tragedian and an explanation of how the plays were first staged, as well as notes addressing textual uncertainties and a glossary of names and places mentioned in the plays. The result is a series of lively and authoritative translations offering a comprehensive introduction to these foundational works of Western drama.
Aesop's Mirror
by Maryalice Huggins"Everything I needed to know about Fox and Grapes mirror, I knew the moment I first saw it"What antiques restorer Maryalice Huggins knew when she stumbled across the mirror at a country auction in Rhode Island was this: She was besotted. Rococo and huge (more than eight feet tall), the mirror was one of the most unusual objects she had ever seen. Huggins had to have it.The frame's elaborate carvings were almost identical to a famous eighteenth-century design. Could this be eighteenth-century American? That would make it rare indeed. But in the rarefied world of American antiques, an object is not significant unless you can prove where it's from. Huggins set out to trace the origins of her magnificent mirror.Fueled with the delightfully obsessive spirit of Susan Orlean's The Orchid Thief, Aesop's Mirror follows Huggins on her quest as she goes up against the leading lights of the very male world of high-end antiques and dives into the historical archives. And oh, what she finds there! The mirror was likely passed down through generations of the illustrious Brown family of Providence, Rhode Island.Throughout history, mirrors have been seen as having mystical powers, enabling those who peer into them to connect the past and the future. In Aesop's Mirror, Maryalice Huggins does just that, creating a marvelous, one-of-kind book about a marvelous, one of-a-kind American treasure.
Aesthetic 3D Lighting: History, Theory, and Application
by Lee LanierAesthetic 3D Lighting: History, Theory, and Application delves into the history, the theory, and the practical and aesthetic application of lighting in the fine arts and 3D animation. In this book, animation industry veteran and lighting expert Lee Lanier examines the importance of lighting and its ability to communicate information to the viewer. Lee examines the history of lighting as applied to the fine arts, film, photography, and 3D animation. He discusses the use of light color, light location and direction, and light shadow types to recreate specific locations and to generate moods. He includes guides for successful lighting in 3D animation. Software-agnostic examples lead you through useful 3D lighting set-ups. Chapter-long case studies step you through more complex 3D lighting projects in Autodesk Maya. An accompanying eResource (www.routledge.com/9781138737570) features 3D model files, scene files, and texture bitmaps, allowing you to practice the discussed techniques in Autodesk Maya and many other 3D programs. The lighting techniques covered in this book include: History of lighting as used in the fine arts The scientific mechanisms of light Light types and light application in 3D programs Light qualities including shadows variations Basic and advanced 3D lighting approaches 1-, 2-, 3-point, naturalistic, and stylistic lighting techniques Replication of real-world lighting scenarios and locations Overview of advanced 3D lighting and rendering systems